United Kingdom Media & Publishing

YouGov PLC (YOU)

Track

Over the past 90 days, YouGov PLC has seen three insider transactions, all of which were open-market purchases by executives and directors. These transactions resulted in a net positive value of approximately £47,306. There have been no reported insider sales during this period, occurring against a backdrop of a 28.6% increase in the company's stock price.
Ticker: YOU Exchange: LSE
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for YouGov PLC. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Andrea Newman
Non-Executive Director
1 purchase — total 4,990 GBP
Buy 28 Apr 2026
Value £4,630,946.80 | Price 340.96 | Shares 67,396
Buy 28 Apr 2026
Value £302,026.95 | Price 380.18 | Shares 88,304
Buy 28 Apr 2026
Value £14,974.86 | Price 1.86 | Shares 8,051
Buy 21 Apr 2026
Value £20,005.08 | Price 1.88 | Shares 10,641
Buy 24 Mar 2026
Value £101,704.80 | Price 1.55 | Shares 65,616
Buy 24 Mar 2026
Value £48,023.04 | Price 1.56 | Shares 30,784
Buy 15 Dec 2025
Value £79.05 | Price 2.55 | Shares 31
Buy 12 Dec 2024
Value £69.30 | Price 4.62 | Shares 15
Sale 22 Aug 2024
Value £513,465.75 | Price 5.25 | Shares 97,803
Sale 22 Aug 2024
Value £150,055.50 | Price 5.25 | Shares 28,582
Buy 6 Aug 2024
Value £34,450.00 | Price 5.30 | Shares 6,500
Buy 4 Jul 2024
Value £106,295.00 | Price 4.25 | Shares 25,000
Buy 28 Jun 2024
Value £169,937.64 | Price 4.12 | Shares 41,247
Buy 27 Jun 2024
Value £99,420.90 | Price 4.10 | Shares 24,249
Sale 24 May 2024
Value £11,760.00 | Price 9.80 | Shares 1,200
Sale 26 Apr 2024
Value £40,014.40 | Price 8.90 | Shares 4,496
Sale 5 Feb 2024
Value £55,953.54 | Price 12.33 | Shares 4,538
Sale 5 Feb 2024
Value £24,600.00 | Price 12.30 | Shares 2,000
Sale 2 Feb 2024
Value £59,250.00 | Price 11.85 | Shares 5,000
Sale 2 Feb 2024
Value £4,130,000.00 | Price 11.80 | Shares 350,000
Through Stephan Shakespeare, a closely affiliated person
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-04-30 2026-04-28 B Purchase
3.7
Andrea Newman

Non-Executive Director

Executive Director
67,396
340.96
£4,630,947 		67,396 340.96 £4,630,947
2026-04-30 2026-04-28 B Purchase Devesh Mishra

Non-Executive Director

Executive Director
88,304
380.18
£302,027 		88,304 380.18 £302,027
2026-04-30 2026-04-28 B Purchase
3.0
Ashley Martin

Non-Executive Director

Executive Director
53,116
369.88
£1,668,988 		53,116 369.88 £1,668,988
2026-04-21 2026-04-21 B Purchase Belinda Richards

Senior Independent Director

Non-Executive Director
10,641
1.88
£20,005 		10,641 1.88 £20,005
2026-03-24 2026-03-24 B Purchase Stephan Shakespeare

Chief Executive Officer

Officer
65,616
1.55
£101,705 		65,616 1.55 £101,705
2026-03-24 2026-03-24 B Purchase
3.2
Ian Griffiths

Chair

Director
30,784
1.56
£48,023 		30,784 1.56 £48,023
2026-01-05 2025-12-15 B Purchase Alex McIntosh

Chief Finance Officer

Officer
31
2.55
£79 		31 2.55 £79
2024-12-16 2024-12-12 B Purchase Alex McIntosh

Chief Finance Officer

Officer
15
4.62
£69 		15 4.62 £69
2024-08-23 2024-08-22 S Sale Alex McIntosh

Chief Finance Officer

Officer
97,803
5.25
£513,466 		97,803 5.25 £513,466
2024-08-23 2024-08-22 S Sale Andy Morris

Chief Innovations Officer

Officer
28,582
5.25
£150,056 		28,582 5.25 £150,056
2024-08-07 2024-08-06 B Purchase Shalini Govil-Pai

Non-Executive Director

Executive Director
6,500
5.30
£34,450 		6,500 5.30 £34,450
2024-07-09 2024-07-04 B Purchase Devesh Mishra

Non-Executive Director

Executive Director
25,000
4.25
£106,295 		25,000 4.25 £106,295
2024-07-01 2024-06-28 B Purchase Steve Hatch

Chief Executive Officer

Officer
41,247
4.12
£169,938 		41,247 4.12 £169,938
2024-06-28 2024-06-27 B Purchase Stephan Shakespeare

Non-Executive Chair

Director
24,249
4.10
£99,421 		24,249 4.10 £99,421
2024-05-28 2024-05-24 S Sale
3.9
Mike Woods

Chief Marketing Officer

Officer
1,200
9.80
£11,760 		1,200 9.80 £11,760
2024-04-26 2024-04-26 S Sale Alex McIntosh

Chief Finance Officer

Officer
4,496
8.90
£40,014 		4,496 8.90 £40,014
2024-02-06 2024-02-05 S Sale Tilly Heald

Chief Governance and Compliance Officer

Officer
4,538
12.33
£55,954 		4,538 12.33 £55,954
2024-02-05 2024-02-05 S Sale
3.8
Rosemary Leith

Non-Executive Director

Executive Director
2,000
12.30
£24,600 		2,000 12.30 £24,600
2024-02-05 2024-02-02 S Sale
3.8
Rosemary Leith

Non-Executive Director

Executive Director
5,000
11.85
£59,250 		5,000 11.85 £59,250
2024-02-05 2024-02-02 S Sale Rosamund Shakespeare

Chair

Through Stephan Shakespeare, a closely affiliated person Director
350,000
11.80
£4,130,000 		350,000 11.80 £4,130,000
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