United States Diversified Retail

Wayfair Inc (W)

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Over the past 90 days, Wayfair Inc. insiders have executed 36 transactions, all of which were sales totaling approximately $49.6 million. Key executives, including Niraj Shah and Steven Conine, have consistently engaged in planned and proposed stock sales. These transactions follow the company's recent earnings report, which showed an EPS miss, amid a 24% stock price increase.
Ticker: W Exchange: NYS
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Wayfair Inc. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Conine Steven
Officer; Director
1 sale — total 100,000 USD
Proposed sale 10 Jul 2026
Value US$2,135,498.49 | Price 56.27 | Shares 66,565
Proposed sale 10 Jul 2026
Value US$3,737,294.79 | Price 251.61 | Shares 45,148
Planned sale 2 Jul 2026
Value US$100,000.00 | Price 96.29 | Shares 1,000
Proposed sale 2 Jul 2026
Value US$100,000.00 | Price 96.29 | Shares 1,000
Proposed sale 11 Jun 2026
Value US$75,000.00 | Price 75.00 | Shares 1,000
Proposed sale 11 Jun 2026
Value US$75,000.00 | Price 75.00 | Shares 1,000
Proposed sale 11 Jun 2026
Value US$75,000.00 | Price 75.00 | Shares 1,000
Proposed sale 10 Jun 2026
Value US$278,080.00 | Price 69.52 | Shares 4,000
Proposed sale 10 Jun 2026
Value US$278,080.00 | Price 69.52 | Shares 4,000
Proposed sale 27 May 2026
Value US$75,000.00 | Price 75.00 | Shares 1,000
Proposed sale 27 May 2026
Value US$75,000.00 | Price 75.00 | Shares 1,000
Proposed sale 11 May 2026
Value US$263,840.00 | Price 65.96 | Shares 4,000
Proposed sale 11 May 2026
Value US$263,840.00 | Price 65.96 | Shares 4,000
Planned sale 24 Apr 2026
Value US$55,482.00 | Price 79.26 | Shares 700
Planned sale 24 Apr 2026
Value US$458,770.23 | Price 78.57 | Shares 5,839
Planned sale 24 Apr 2026
Value US$46,524.00 | Price 77.54 | Shares 600
Proposed sale 24 Apr 2026
Value US$560,786.26 | Price 78.55 | Shares 7,139
Planned sale 24 Apr 2026
Value US$31,788.00 | Price 79.47 | Shares 400
Planned sale 24 Apr 2026
Value US$404,076.42 | Price 78.66 | Shares 5,137
Planned sale 24 Apr 2026
Value US$46,614.00 | Price 77.69 | Shares 600
Proposed sale 24 Apr 2026
Value US$482,489.64 | Price 78.62 | Shares 6,137
Planned sale 23 Apr 2026
Value US$59,967.35 | Price 79.85 | Shares 751
Planned sale 23 Apr 2026
Value US$335,214.40 | Price 79.06 | Shares 4,240
Planned sale 23 Apr 2026
Value US$3,008,016.10 | Price 78.11 | Shares 38,510
Planned sale 23 Apr 2026
Value US$4,066,362.75 | Price 77.25 | Shares 52,639
Planned sale 23 Apr 2026
Value US$1,276,982.77 | Price 76.37 | Shares 16,721
Proposed sale 23 Apr 2026
Value US$8,746,700.84 | Price 77.50 | Shares 112,861
Proposed sale 23 Apr 2026
Value US$8,746,700.84 | Price 77.50 | Shares 112,861
Planned sale 23 Apr 2026
Value US$59,807.65 | Price 79.85 | Shares 749
Planned sale 23 Apr 2026
Value US$299,317.80 | Price 79.08 | Shares 3,785
Planned sale 23 Apr 2026
Value US$3,083,153.70 | Price 78.10 | Shares 39,477
Planned sale 23 Apr 2026
Value US$4,104,224.64 | Price 77.24 | Shares 53,136
Planned sale 23 Apr 2026
Value US$1,276,600.92 | Price 76.37 | Shares 16,716
Proposed sale 23 Apr 2026
Value US$8,823,241.15 | Price 77.49 | Shares 113,863
Proposed sale 14 Apr 2026
Value US$75,000.00 | Price 75.00 | Shares 1,000
Proposed sale 14 Apr 2026
Value US$75,000.00 | Price 75.00 | Shares 1,000
Proposed sale 10 Apr 2026
Value US$295,040.00 | Price 73.76 | Shares 4,000
Proposed sale 10 Apr 2026
Value US$295,040.00 | Price 73.76 | Shares 4,000
Planned sale 2 Apr 2026
Value US$345,790.10 | Price 72.19 | Shares 4,790
Proposed sale 2 Apr 2026
Value US$345,790.10 | Price 72.19 | Shares 4,790
Planned sale 25 Mar 2026
Value US$402,888.52 | Price 79.34 | Shares 5,078
Planned sale 25 Mar 2026
Value US$189,607.68 | Price 78.48 | Shares 2,416
Planned sale 25 Mar 2026
Value US$225,098.00 | Price 77.62 | Shares 2,900
Proposed sale 25 Mar 2026
Value US$817,641.90 | Price 78.66 | Shares 10,394
Planned sale 25 Mar 2026
Value US$402,297.84 | Price 79.38 | Shares 5,068
Planned sale 25 Mar 2026
Value US$198,784.74 | Price 78.54 | Shares 2,531
Planned sale 25 Mar 2026
Value US$233,851.68 | Price 77.64 | Shares 3,012
Proposed sale 25 Mar 2026
Value US$834,958.95 | Price 78.69 | Shares 10,611
Planned sale 24 Mar 2026
Value US$130,135.18 | Price 77.14 | Shares 1,687
Proposed sale 24 Mar 2026
Value US$130,141.03 | Price 77.14 | Shares 1,687
Planned sale 24 Mar 2026
Value US$121,249.78 | Price 77.18 | Shares 1,571
Proposed sale 24 Mar 2026
Value US$130,141.03 | Price 82.84 | Shares 1,571
Planned sale 23 Mar 2026
Value US$1,879,496.52 | Price 78.43 | Shares 23,964
Planned sale 23 Mar 2026
Value US$2,480,923.90 | Price 77.42 | Shares 32,045
Planned sale 23 Mar 2026
Value US$3,807,214.44 | Price 76.53 | Shares 49,748
Planned sale 23 Mar 2026
Value US$163,187.76 | Price 75.48 | Shares 2,162
Proposed sale 23 Mar 2026
Value US$8,330,639.27 | Price 77.19 | Shares 107,919
Planned sale 23 Mar 2026
Value US$1,846,399.16 | Price 78.44 | Shares 23,539
Planned sale 23 Mar 2026
Value US$2,484,496.41 | Price 77.43 | Shares 32,087
Planned sale 23 Mar 2026
Value US$3,841,652.94 | Price 76.53 | Shares 50,198
Planned sale 23 Mar 2026
Value US$150,447.30 | Price 75.45 | Shares 1,994
Proposed sale 23 Mar 2026
Value US$8,323,118.54 | Price 77.20 | Shares 107,818
Proposed sale 10 Mar 2026
Value US$375,600.00 | Price 75.12 | Shares 5,000
Proposed sale 10 Mar 2026
Value US$375,600.00 | Price 75.12 | Shares 5,000
Planned sale 26 Feb 2026
Value US$176,704.00 | Price 80.32 | Shares 2,200
Planned sale 26 Feb 2026
Value US$659,712.10 | Price 79.34 | Shares 8,315
Planned sale 26 Feb 2026
Value US$1,164,992.55 | Price 78.53 | Shares 14,835
Planned sale 26 Feb 2026
Value US$123,968.00 | Price 77.48 | Shares 1,600
Proposed sale 26 Feb 2026
Value US$2,125,423.20 | Price 78.87 | Shares 26,950
Planned sale 26 Feb 2026
Value US$184,575.36 | Price 80.32 | Shares 2,298
Planned sale 26 Feb 2026
Value US$609,960.96 | Price 79.36 | Shares 7,686
Planned sale 26 Feb 2026
Value US$1,250,360.96 | Price 78.56 | Shares 15,916
Planned sale 26 Feb 2026
Value US$84,953.00 | Price 77.23 | Shares 1,100
Proposed sale 26 Feb 2026
Value US$2,129,768.33 | Price 78.88 | Shares 27,000
Planned sale 23 Feb 2026
Value US$149,190.85 | Price 80.95 | Shares 1,843
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-07-10 2026-07-10 PrS Proposed sale
2.2
Conine Steven

Officer; Director

Executive Director
66,565
56.27
US$2,135,498 		66,565 56.27 US$2,135,498
2026-07-10 2026-07-10 PrS Proposed sale
2.3
Shah Niraj

Officer; Director

Executive Director
45,148
251.61
US$3,737,295 		45,148 251.61 US$3,737,295
2026-07-06 2026-07-02 PlS Planned sale
3.1
Blotner Jon

Pres., Commercial & Operations

Officer
53,990 -6.7%
18.87
US$1,032,426 		53,990 -6.7% 18.87 US$1,032,426
2026-07-02 2026-07-02 PrS Proposed sale
3.1
Blotner Jon

Officer

Officer
1,000
96.29
US$100,000 		1,000 96.29 US$100,000
2026-06-11 2026-06-11 PrS Proposed sale
2.3
Shah Niraj

Officer; Director

Executive Director
1,000
75.00
US$75,000 		1,000 75.00 US$75,000
2026-06-11 2026-06-11 PrS Proposed sale
2.3
Shah Niraj

Officer; Director

Executive Director
1,000
75.00
US$75,000 		1,000 75.00 US$75,000
2026-06-11 2026-06-11 PrS Proposed sale
2.2
Conine Steven

Officer; Director

Executive Director
1,000
75.00
US$75,000 		1,000 75.00 US$75,000
2026-06-10 2026-06-10 PrS Proposed sale
2.2
Conine Steven

Officer; Director

Executive Director
4,000
69.52
US$278,080 		4,000 69.52 US$278,080
2026-06-10 2026-06-10 PrS Proposed sale
2.3
Shah Niraj

Officer; Director

Executive Director
4,000
69.52
US$278,080 		4,000 69.52 US$278,080
2026-05-27 2026-05-27 PrS Proposed sale
2.2
Conine Steven

Officer; Director

Executive Director
1,000
75.00
US$75,000 		1,000 75.00 US$75,000
2026-05-27 2026-05-27 PrS Proposed sale
2.3
Shah Niraj

Officer; Director

Executive Director
1,000
75.00
US$75,000 		1,000 75.00 US$75,000
2026-05-11 2026-05-11 PrS Proposed sale
2.2
Conine Steven

Officer; Director

Executive Director
4,000
65.96
US$263,840 		4,000 65.96 US$263,840
2026-05-11 2026-05-11 PrS Proposed sale
2.3
Shah Niraj

Officer; Director

Executive Director
4,000
65.96
US$263,840 		4,000 65.96 US$263,840
2026-04-27 2026-04-24 PlS Planned sale
2.2
Conine Steven
Non-Executive Director
700 -0.2%
79.26
US$55,482 		700 -0.2% 79.26 US$55,482
2026-04-27 2026-04-24 PlS Planned sale
2.2
Conine Steven
Non-Executive Director
5,839 -1.3%
78.57
US$458,770 		5,839 -1.3% 78.57 US$458,770
2026-04-27 2026-04-24 PlS Planned sale
2.2
Conine Steven
Non-Executive Director
600 -0.1%
77.54
US$46,524 		600 -0.1% 77.54 US$46,524
2026-04-27 2026-04-24 PlS Planned sale
2.3
Shah Niraj

Chief Executive Officer

Executive Director
400 -0.1%
79.47
US$31,788 		400 -0.1% 79.47 US$31,788
2026-04-27 2026-04-24 PlS Planned sale
2.3
Shah Niraj

Chief Executive Officer

Executive Director
5,137 -1.2%
78.66
US$404,076 		5,137 -1.2% 78.66 US$404,076
2026-04-27 2026-04-24 PlS Planned sale
2.3
Shah Niraj

Chief Executive Officer

Executive Director
600 -0.1%
77.69
US$46,614 		600 -0.1% 77.69 US$46,614
2026-04-24 2026-04-24 PrS Proposed sale
2.2
Conine Steven

Officer; Director

Executive Director
7,139
78.55
US$560,786 		7,139 78.55 US$560,786
2026-04-24 2026-04-24 PrS Proposed sale
2.3
Shah Niraj

Officer; Director

Executive Director
6,137
78.62
US$482,490 		6,137 78.62 US$482,490
2026-04-27 2026-04-23 PlS Planned sale
2.2
Conine Steven
Non-Executive Director
751 -0.2%
79.85
US$59,967 		751 -0.2% 79.85 US$59,967
2026-04-27 2026-04-23 PlS Planned sale
2.2
Conine Steven
Non-Executive Director
4,240 -1.0%
79.06
US$335,214 		4,240 -1.0% 79.06 US$335,214
2026-04-27 2026-04-23 PlS Planned sale
2.2
Conine Steven
Non-Executive Director
38,510 -8.0%
78.11
US$3,008,016 		38,510 -8.0% 78.11 US$3,008,016
2026-04-27 2026-04-23 PlS Planned sale
2.2
Conine Steven
Non-Executive Director
52,639 -9.9%
77.25
US$4,066,363 		52,639 -9.9% 77.25 US$4,066,363
2026-04-27 2026-04-23 PlS Planned sale
2.2
Conine Steven
Non-Executive Director
16,721 -3.0%
76.37
US$1,276,983 		16,721 -3.0% 76.37 US$1,276,983
2026-04-27 2026-04-23 PlS Planned sale
2.3
Shah Niraj

Chief Executive Officer

Executive Director
749 -0.2%
79.85
US$59,808 		749 -0.2% 79.85 US$59,808
2026-04-27 2026-04-23 PlS Planned sale
2.3
Shah Niraj

Chief Executive Officer

Executive Director
3,785 -0.9%
79.08
US$299,318 		3,785 -0.9% 79.08 US$299,318
2026-04-27 2026-04-23 PlS Planned sale
2.3
Shah Niraj

Chief Executive Officer

Executive Director
39,477 -8.2%
78.10
US$3,083,154 		39,477 -8.2% 78.10 US$3,083,154
2026-04-27 2026-04-23 PlS Planned sale
2.3
Shah Niraj

Chief Executive Officer

Executive Director
53,136 -10.0%
77.24
US$4,104,225 		53,136 -10.0% 77.24 US$4,104,225
2026-04-27 2026-04-23 PlS Planned sale
2.3
Shah Niraj

Chief Executive Officer

Executive Director
16,716 -3.0%
76.37
US$1,276,601 		16,716 -3.0% 76.37 US$1,276,601
2026-04-23 2026-04-23 PrS Proposed sale
2.2
Conine Steven

Officer; Director

Executive Director
112,861
77.50
US$8,746,701 		112,861 77.50 US$8,746,701
2026-04-23 2026-04-23 PrS Proposed sale
2.2
Conine Steven

Officer; Director

Executive Director
112,861
77.50
US$8,746,701 		112,861 77.50 US$8,746,701
2026-04-23 2026-04-23 PrS Proposed sale
2.3
Shah Niraj

Officer; Director

Executive Director
113,863
77.49
US$8,823,241 		113,863 77.49 US$8,823,241
2026-04-14 2026-04-14 PrS Proposed sale
2.3
Shah Niraj

Officer; Director

Executive Director
1,000
75.00
US$75,000 		1,000 75.00 US$75,000
2026-04-14 2026-04-14 PrS Proposed sale
2.2
Conine Steven

Officer; Director

Executive Director
1,000
75.00
US$75,000 		1,000 75.00 US$75,000
2026-04-10 2026-04-10 PrS Proposed sale
2.2
Conine Steven

Officer; Director

Executive Director
4,000
73.76
US$295,040 		4,000 73.76 US$295,040
2026-04-10 2026-04-10 PrS Proposed sale
2.3
Shah Niraj

Officer; Director

Executive Director
4,000
73.76
US$295,040 		4,000 73.76 US$295,040
2026-04-03 2026-04-02 PlS Planned sale
3.1
Blotner Jon

Pres., Commercial & Operations

Officer
4,790 -4.1%
72.19
US$345,790 		4,790 -4.1% 72.19 US$345,790
2026-04-02 2026-04-02 PrS Proposed sale
3.1
Blotner Jon

Officer

Officer
4,790
72.19
US$345,790 		4,790 72.19 US$345,790
2026-03-26 2026-03-25 PlS Planned sale
2.2
Conine Steven
Non-Executive Director
5,078 -9.4%
79.34
US$402,889 		5,078 -9.4% 79.34 US$402,889
2026-03-26 2026-03-25 PlS Planned sale
2.2
Conine Steven
Non-Executive Director
2,416 -4.3%
78.48
US$189,608 		2,416 -4.3% 78.48 US$189,608
2026-03-26 2026-03-25 PlS Planned sale
2.2
Conine Steven
Non-Executive Director
2,900 -4.9%
77.62
US$225,098 		2,900 -4.9% 77.62 US$225,098
2026-03-26 2026-03-25 PlS Planned sale
2.3
Shah Niraj

Chief Executive Officer

Executive Director
5,068 -9.3%
79.38
US$402,298 		5,068 -9.3% 79.38 US$402,298
2026-03-26 2026-03-25 PlS Planned sale
2.3
Shah Niraj

Chief Executive Officer

Executive Director
2,531 -4.5%
78.54
US$198,785 		2,531 -4.5% 78.54 US$198,785
2026-03-26 2026-03-25 PlS Planned sale
2.3
Shah Niraj

Chief Executive Officer

Executive Director
3,012 -5.0%
77.64
US$233,852 		3,012 -5.0% 77.64 US$233,852
2026-03-25 2026-03-25 PrS Proposed sale
2.3
Shah Niraj

Officer; Director

Executive Director
10,611
78.69
US$834,959 		10,611 78.69 US$834,959
2026-03-25 2026-03-25 PrS Proposed sale
2.2
Conine Steven

Officer; Director

Executive Director
10,394
78.66
US$817,642 		10,394 78.66 US$817,642
2026-03-25 2026-03-24 PlS Planned sale
2.2
Conine Steven
Non-Executive Director
1,687 -2.8%
77.14
US$130,135 		1,687 -2.8% 77.14 US$130,135
2026-03-25 2026-03-24 PlS Planned sale
2.3
Shah Niraj

Chief Executive Officer

Executive Director
1,571 -2.6%
77.18
US$121,250 		1,571 -2.6% 77.18 US$121,250
2026-03-24 2026-03-24 PrS Proposed sale
2.2
Conine Steven

Officer; Director

Executive Director
1,687
77.14
US$130,141 		1,687 77.14 US$130,141
2026-03-24 2026-03-24 PrS Proposed sale
2.3
Shah Niraj

Officer; Director

Executive Director
1,571
82.84
US$130,141 		1,571 82.84 US$130,141
2026-03-25 2026-03-23 PlS Planned sale
2.2
Conine Steven
Non-Executive Director
23,964 -28.2%
78.43
US$1,879,497 		23,964 -28.2% 78.43 US$1,879,497
2026-03-25 2026-03-23 PlS Planned sale
2.2
Conine Steven
Non-Executive Director
32,045 -27.4%
77.42
US$2,480,924 		32,045 -27.4% 77.42 US$2,480,924
2026-03-25 2026-03-23 PlS Planned sale
2.2
Conine Steven
Non-Executive Director
49,748 -29.8%
76.53
US$3,807,214 		49,748 -29.8% 76.53 US$3,807,214
2026-03-25 2026-03-23 PlS Planned sale
2.2
Conine Steven
Non-Executive Director
2,162 -1.3%
75.48
US$163,188 		2,162 -1.3% 75.48 US$163,188
2026-03-25 2026-03-23 PlS Planned sale
2.3
Shah Niraj

Chief Executive Officer

Executive Director
23,539 -27.7%
78.44
US$1,846,399 		23,539 -27.7% 78.44 US$1,846,399
2026-03-25 2026-03-23 PlS Planned sale
2.3
Shah Niraj

Chief Executive Officer

Executive Director
32,087 -27.4%
77.43
US$2,484,496 		32,087 -27.4% 77.43 US$2,484,496
2026-03-25 2026-03-23 PlS Planned sale
2.3
Shah Niraj

Chief Executive Officer

Executive Director
50,198 -30.0%
76.53
US$3,841,653 		50,198 -30.0% 76.53 US$3,841,653
2026-03-25 2026-03-23 PlS Planned sale
2.3
Shah Niraj

Chief Executive Officer

Executive Director
1,994 -1.2%
75.45
US$150,447 		1,994 -1.2% 75.45 US$150,447
2026-03-23 2026-03-23 PrS Proposed sale
2.2
Conine Steven

Officer; Director

Executive Director
107,919
77.19
US$8,330,639 		107,919 77.19 US$8,330,639
2026-03-23 2026-03-23 PrS Proposed sale
2.3
Shah Niraj

Officer; Director

Executive Director
107,818
77.20
US$8,323,119 		107,818 77.20 US$8,323,119
2026-03-10 2026-03-10 PrS Proposed sale
2.3
Shah Niraj

Officer; Director

Executive Director
5,000
75.12
US$375,600 		5,000 75.12 US$375,600
2026-03-10 2026-03-10 PrS Proposed sale
2.2
Conine Steven

Officer; Director

Executive Director
5,000
75.12
US$375,600 		5,000 75.12 US$375,600
2026-02-27 2026-02-26 PlS Planned sale
2.2
Conine Steven

Co-Founder

Executive Director
2,200 -1.3%
80.32
US$176,704 		2,200 -1.3% 80.32 US$176,704
2026-02-27 2026-02-26 PlS Planned sale
2.2
Conine Steven

Co-Founder

Executive Director
8,315 -4.6%
79.34
US$659,712 		8,315 -4.6% 79.34 US$659,712
2026-02-27 2026-02-26 PlS Planned sale
2.2
Conine Steven

Co-Founder

Executive Director
14,835 -7.6%
78.53
US$1,164,993 		14,835 -7.6% 78.53 US$1,164,993
2026-02-27 2026-02-26 PlS Planned sale
2.2
Conine Steven

Co-Founder

Executive Director
1,600 -0.8%
77.48
US$123,968 		1,600 -0.8% 77.48 US$123,968
2026-02-27 2026-02-26 PlS Planned sale
2.3
Shah Niraj

Chief Executive Officer

Executive Director
2,298 -1.3%
80.32
US$184,575 		2,298 -1.3% 80.32 US$184,575
2026-02-27 2026-02-26 PlS Planned sale
2.3
Shah Niraj

Chief Executive Officer

Executive Director
7,686 -4.3%
79.36
US$609,961 		7,686 -4.3% 79.36 US$609,961
2026-02-27 2026-02-26 PlS Planned sale
2.3
Shah Niraj

Chief Executive Officer

Executive Director
15,916 -8.2%
78.56
US$1,250,361 		15,916 -8.2% 78.56 US$1,250,361
2026-02-27 2026-02-26 PlS Planned sale
2.3
Shah Niraj

Chief Executive Officer

Executive Director
1,100 -0.6%
77.23
US$84,953 		1,100 -0.6% 77.23 US$84,953
2026-02-26 2026-02-26 PrS Proposed sale
2.2
Conine Steven

Officer; Director

Executive Director
26,950
78.87
US$2,125,423 		26,950 78.87 US$2,125,423
2026-02-26 2026-02-26 PrS Proposed sale
2.3
Shah Niraj

Officer; Director

Executive Director
27,000
78.88
US$2,129,768 		27,000 78.88 US$2,129,768
2026-02-25 2026-02-23 PlS Planned sale
2.2
Conine Steven

Co-Founder

Executive Director
1,843 -0.9%
80.95
US$149,191 		1,843 -0.9% 80.95 US$149,191
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