The most recent insider trading activity occurred on October 11, 2024, with a significant SELL transaction by Ronnie George, a person closely associated with the CEO, involving 2,300,000 shares valued at £12,880,000. Prior to this, Janice Lingwood and Nigel Lingwood made BUY transactions on March 27, 2024. The last reported SELL transaction by the CEO was on October 12, 2023.