United States

Vitacost.com, Inc. (VITC)

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Ticker: VITC
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
No insider activity signals detected

Insider trades have not triggered unusual activity signals for this company.

Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
KROGER CO Large shareholder
Transaction date
Purchase
Price
480.16
Quantity 1,617 -19.0%
Value US$1,524,477
KROGER CO Large shareholder
Transaction date
Purchase
Price
65.67
Quantity 94,141 +32.6%
Value US$339,537
Horowitz Jeffrey Chief Executive Officer Executive Director
Transaction date
Purchase
Price
241.08
Quantity 19,079 -2.7%
Value US$696,042
Horowitz Jeffrey Chief Executive Officer Executive Director
Transaction date
Purchase
Price
6.31
Quantity 11,100 +1.4%
Value US$69,986
Horowitz Jeffrey Chief Executive Officer Executive Director
Transaction date
Purchase
Price
6.16
Quantity 17,911 +2.3%
Value US$110,262
Horowitz Jeffrey Chief Executive Officer Executive Director
Transaction date
Purchase
Price
6.13
Quantity 17,358 +2.2%
Value US$106,398
Horowitz Jeffrey Chief Executive Officer Executive Director
Transaction date
Purchase
Price
6.02
Quantity 17,911 +2.3%
Value US$107,742
Horowitz Jeffrey Chief Executive Officer Executive Director
Transaction date
Purchase
Price
6.10
Quantity 17,911 +2.5%
Value US$109,297
Horowitz Jeffrey Chief Executive Officer Executive Director
Transaction date
Purchase
Price
6.10
Quantity 17,526 +2.4%
Value US$106,900
Horowitz Jeffrey Chief Executive Officer Executive Director
Transaction date
Purchase
Price
5.52
Quantity 4,093 +0.6%
Value US$22,605
Horowitz Jeffrey Chief Executive Officer Executive Director
Transaction date
Purchase
Price
5.38
Quantity 20,000 +3.0%
Value US$107,614
Horowitz Jeffrey Chief Executive Officer Executive Director
Transaction date
Purchase
Price
5.35
Quantity 19,754 +3.0%
Value US$105,779
Horowitz Jeffrey Chief Executive Officer Executive Director
Transaction date
Purchase
Price
5.38
Quantity 20,000 +3.2%
Value US$107,520
Horowitz Jeffrey Chief Executive Officer Executive Director
Transaction date
Purchase
Price
5.23
Quantity 20,000 +3.2%
Value US$104,602
Horowitz Jeffrey Chief Executive Officer Executive Director
Transaction date
Purchase
Price
5.09
Quantity 5,930 +1.0%
Value US$30,181
Horowitz Jeffrey Chief Executive Officer Executive Director
Transaction date
Purchase
Price
5.08
Quantity 10,223 +1.7%
Value US$51,960
Horowitz Jeffrey Non-Executive Director Large shareholder
Transaction date
Purchase
Price
4.89
Quantity 3,459 +0.6%
Value US$16,898
Horowitz Jeffrey Non-Executive Director Large shareholder
Transaction date
Purchase
Price
4.92
Quantity 13,510 +2.4%
Value US$66,527
Horowitz Jeffrey Chief Executive Officer Executive Director
Transaction date
Purchase
Price
4.83
Quantity 14,001 +2.5%
Value US$67,664
Horowitz Jeffrey Chief Executive Officer Executive Director
Transaction date
Purchase
Price
4.75
Quantity 14,000 +2.5%
Value US$66,455
Horowitz Jeffrey Chief Executive Officer Executive Director
Transaction date
Purchase
Price
4.49
Quantity 15,000 +3.0%
Value US$67,383
Horowitz Jeffrey Chief Executive Officer Executive Director
Transaction date
Purchase
Price
4.58
Quantity 15,000 +3.0%
Value US$68,745
Horowitz Jeffrey Chief Executive Officer Executive Director
Transaction date
Purchase
Price
4.39
Quantity 13,500 +2.8%
Value US$59,330
Horowitz Jeffrey Chief Executive Officer Executive Director
Transaction date
Purchase
Price
4.35
Quantity 4,300 +0.9%
Value US$18,685
Horowitz Jeffrey Chief Executive Officer Executive Director
Transaction date
Purchase
Price
4.31
Quantity 7,230 +1.5%
Value US$31,166
Freshford Capital Management, LLC Large shareholder
Transaction date
Purchase
Price
4.60
Quantity 500 +0.0%
Value US$2,302
Freshford Capital Management, LLC Large shareholder
Transaction date
Purchase
Price
4.58
Quantity 11,900 +0.4%
Value US$54,523
Freshford Capital Management, LLC Large shareholder
Transaction date
Purchase
Price
4.60
Quantity 62,874 +2.0%
Value US$289,082
Freshford Capital Management, LLC Large shareholder
Transaction date
Purchase
Price
4.65
Quantity 5,000 +0.2%
Value US$23,270
Freshford Capital Management, LLC Large shareholder
Transaction date
Purchase
Price
4.65
Quantity 21,600 +0.7%
Value US$100,369
Freshford Capital Management, LLC Large shareholder
Transaction date
Purchase
Price
4.68
Quantity 31,000 +1.0%
Value US$145,034
Ilfeld David N Non-Executive Director
Transaction date
Purchase
Price
7.30
Quantity 35,000 +1.3%
Value US$255,500
Lambert Sonya Vice President Marketing Officer
Transaction date
Sale
Price
12.00
Quantity 34,194 -100.0%
Value US$410,328
Josephs Allen Non-Executive Director
Transaction date
Sale
Price
12.00
Quantity 129,234 -100.0%
Value US$1,550,808
Josephs Allen Non-Executive Director
Transaction date
Sale
Price
12.00
Quantity 200,000 -100.0%
Value US$2,400,000
Pabst Lawrence Non-Executive Director
Transaction date
Sale
Price
12.00
Quantity 40,000 -25.0%
Value US$480,000
Pabst Lawrence Non-Executive Director
Transaction date
Sale
Price
12.00
Quantity 40,000 -12.5%
Value US$480,000
Kerker Ira Chief Executive Officer Executive Director
Transaction date
Sale
Price
12.00
Quantity 89,804 -100.0%
Value US$1,077,648
Smith Richard P Chief Financial Officer Officer
Transaction date
Sale
Price
12.00
Quantity 53,831 -100.0%
Value US$645,972
Trapp Robert G. Non-Executive Director
Transaction date
Sale
Price
12.00
Quantity 132,164 -15.4%
Value US$1,585,968
Josephs Allen Non-Executive Director
Transaction date
Sale
Price
12.00
Quantity 129,234 -100.0%
Value US$1,550,808
Pabst Lawrence Non-Executive Director
Transaction date
Sale
Price
12.00
Quantity 48,772 -15.6%
Value US$585,264
Gorsek Wayne Large shareholder
Transaction date
Sale
Price
12.00
Quantity 2,350,000 -32.9%
Value US$28,200,000
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2014-08-18 2014-08-18 B Purchase KROGER CO Large shareholder
1,617 -19.0%
480.16
US$1,524,477 		1,617 -19.0% 480.16 US$1,524,477
2014-08-18 2014-08-18 B Purchase KROGER CO Large shareholder
94,141 +32.6%
65.67
US$339,537 		94,141 +32.6% 65.67 US$339,537
2011-11-16 2011-11-15 B Purchase Horowitz Jeffrey

Chief Executive Officer

Executive Director
19,079 -2.7%
241.08
US$696,042 		19,079 -2.7% 241.08 US$696,042
2011-11-16 2011-11-14 B Purchase Horowitz Jeffrey

Chief Executive Officer

Executive Director
11,100 +1.4%
6.31
US$69,986 		11,100 +1.4% 6.31 US$69,986
2011-11-14 2011-11-11 B Purchase Horowitz Jeffrey

Chief Executive Officer

Executive Director
17,911 +2.3%
6.16
US$110,262 		17,911 +2.3% 6.16 US$110,262
2011-11-14 2011-11-10 B Purchase Horowitz Jeffrey

Chief Executive Officer

Executive Director
17,358 +2.2%
6.13
US$106,398 		17,358 +2.2% 6.13 US$106,398
2011-11-14 2011-11-09 B Purchase Horowitz Jeffrey

Chief Executive Officer

Executive Director
17,911 +2.3%
6.02
US$107,742 		17,911 +2.3% 6.02 US$107,742
2011-11-09 2011-11-08 B Purchase Horowitz Jeffrey

Chief Executive Officer

Executive Director
17,911 +2.5%
6.10
US$109,297 		17,911 +2.5% 6.10 US$109,297
2011-11-09 2011-11-07 B Purchase Horowitz Jeffrey

Chief Executive Officer

Executive Director
17,526 +2.4%
6.10
US$106,900 		17,526 +2.4% 6.10 US$106,900
2011-10-18 2011-10-14 B Purchase Horowitz Jeffrey

Chief Executive Officer

Executive Director
4,093 +0.6%
5.52
US$22,605 		4,093 +0.6% 5.52 US$22,605
2011-11-01 2011-10-13 B Purchase Horowitz Jeffrey

Chief Executive Officer

Executive Director
20,000 +3.0%
5.38
US$107,614 		20,000 +3.0% 5.38 US$107,614
2011-11-01 2011-10-12 B Purchase Horowitz Jeffrey

Chief Executive Officer

Executive Director
19,754 +3.0%
5.35
US$105,779 		19,754 +3.0% 5.35 US$105,779
2011-10-12 2011-10-11 B Purchase Horowitz Jeffrey

Chief Executive Officer

Executive Director
20,000 +3.2%
5.38
US$107,520 		20,000 +3.2% 5.38 US$107,520
2011-10-12 2011-10-10 B Purchase Horowitz Jeffrey

Chief Executive Officer

Executive Director
20,000 +3.2%
5.23
US$104,602 		20,000 +3.2% 5.23 US$104,602
2011-10-11 2011-10-07 B Purchase Horowitz Jeffrey

Chief Executive Officer

Executive Director
5,930 +1.0%
5.09
US$30,181 		5,930 +1.0% 5.09 US$30,181
2011-10-11 2011-10-06 B Purchase Horowitz Jeffrey

Chief Executive Officer

Executive Director
10,223 +1.7%
5.08
US$51,960 		10,223 +1.7% 5.08 US$51,960
2011-09-23 2011-09-22 B Purchase Horowitz Jeffrey Non-Executive Director Large shareholder
3,459 +0.6%
4.89
US$16,898 		3,459 +0.6% 4.89 US$16,898
2011-09-23 2011-09-21 B Purchase Horowitz Jeffrey Non-Executive Director Large shareholder
13,510 +2.4%
4.92
US$66,527 		13,510 +2.4% 4.92 US$66,527
2011-09-21 2011-09-20 B Purchase Horowitz Jeffrey

Chief Executive Officer

Executive Director
14,001 +2.5%
4.83
US$67,664 		14,001 +2.5% 4.83 US$67,664
2011-09-21 2011-09-19 B Purchase Horowitz Jeffrey

Chief Executive Officer

Executive Director
14,000 +2.5%
4.75
US$66,455 		14,000 +2.5% 4.75 US$66,455
2011-09-19 2011-09-16 B Purchase Horowitz Jeffrey

Chief Executive Officer

Executive Director
15,000 +3.0%
4.49
US$67,383 		15,000 +3.0% 4.49 US$67,383
2011-09-19 2011-09-15 B Purchase Horowitz Jeffrey

Chief Executive Officer

Executive Director
15,000 +3.0%
4.58
US$68,745 		15,000 +3.0% 4.58 US$68,745
2011-09-15 2011-09-14 B Purchase Horowitz Jeffrey

Chief Executive Officer

Executive Director
13,500 +2.8%
4.39
US$59,330 		13,500 +2.8% 4.39 US$59,330
2011-09-15 2011-09-13 B Purchase Horowitz Jeffrey

Chief Executive Officer

Executive Director
4,300 +0.9%
4.35
US$18,685 		4,300 +0.9% 4.35 US$18,685
2011-09-15 2011-09-12 B Purchase Horowitz Jeffrey

Chief Executive Officer

Executive Director
7,230 +1.5%
4.31
US$31,166 		7,230 +1.5% 4.31 US$31,166
2011-06-28 2011-06-28 B Purchase Freshford Capital Management, LLC Large shareholder
500 +0.0%
4.60
US$2,302 		500 +0.0% 4.60 US$2,302
2011-06-28 2011-06-27 B Purchase Freshford Capital Management, LLC Large shareholder
11,900 +0.4%
4.58
US$54,523 		11,900 +0.4% 4.58 US$54,523
2011-06-28 2011-06-27 B Purchase Freshford Capital Management, LLC Large shareholder
62,874 +2.0%
4.60
US$289,082 		62,874 +2.0% 4.60 US$289,082
2011-06-28 2011-06-24 B Purchase Freshford Capital Management, LLC Large shareholder
5,000 +0.2%
4.65
US$23,270 		5,000 +0.2% 4.65 US$23,270
2011-06-28 2011-06-24 B Purchase Freshford Capital Management, LLC Large shareholder
21,600 +0.7%
4.65
US$100,369 		21,600 +0.7% 4.65 US$100,369
2011-06-28 2011-06-24 B Purchase Freshford Capital Management, LLC Large shareholder
31,000 +1.0%
4.68
US$145,034 		31,000 +1.0% 4.68 US$145,034
2009-11-23 2009-11-20 B Purchase Ilfeld David N Non-Executive Director
35,000 +1.3%
7.30
US$255,500 		35,000 +1.3% 7.30 US$255,500
2009-09-24 2009-09-24 S Sale Lambert Sonya

Vice President Marketing

Officer
34,194 -100.0%
12.00
US$410,328 		34,194 -100.0% 12.00 US$410,328
2009-09-24 2009-09-24 S Sale Josephs Allen Non-Executive Director
129,234 -100.0%
12.00
US$1,550,808 		129,234 -100.0% 12.00 US$1,550,808
2009-09-24 2009-09-24 S Sale Josephs Allen Non-Executive Director
200,000 -100.0%
12.00
US$2,400,000 		200,000 -100.0% 12.00 US$2,400,000
2009-09-24 2009-09-24 S Sale Pabst Lawrence Non-Executive Director
40,000 -25.0%
12.00
US$480,000 		40,000 -25.0% 12.00 US$480,000
2009-09-24 2009-09-24 S Sale Pabst Lawrence Non-Executive Director
40,000 -12.5%
12.00
US$480,000 		40,000 -12.5% 12.00 US$480,000
2009-09-24 2009-09-24 S Sale Kerker Ira

Chief Executive Officer

Executive Director
89,804 -100.0%
12.00
US$1,077,648 		89,804 -100.0% 12.00 US$1,077,648
2009-09-24 2009-09-24 S Sale Smith Richard P

Chief Financial Officer

Officer
53,831 -100.0%
12.00
US$645,972 		53,831 -100.0% 12.00 US$645,972
2009-09-24 2009-09-24 S Sale Trapp Robert G. Non-Executive Director
132,164 -15.4%
12.00
US$1,585,968 		132,164 -15.4% 12.00 US$1,585,968
2009-09-24 2009-09-24 S Sale Josephs Allen Non-Executive Director
129,234 -100.0%
12.00
US$1,550,808 		129,234 -100.0% 12.00 US$1,550,808
2009-09-24 2009-09-24 S Sale Pabst Lawrence Non-Executive Director
48,772 -15.6%
12.00
US$585,264 		48,772 -15.6% 12.00 US$585,264
2009-09-24 2009-09-24 S Sale Gorsek Wayne Large shareholder
2,350,000 -32.9%
12.00
US$28,200,000 		2,350,000 -32.9% 12.00 US$28,200,000
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