ServiceNow Inc (NOW)

Over the last 90 days, ServiceNow Inc. has seen a net sale of insider shares totaling approximately $2.46 million. The majority of transactions were sales, with no reported purchases by executives. The stock has experienced a modest 3.8% increase in price over the same period. Recent transactions show several proposed and executed sales by directors and officers.
Ticker: NOW Exchange: NYS


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Insider trades have triggered activity signals for ServiceNow Inc. Upgrade to see score, net flow, insiders and the full signal context.

Top insiders
Trades
Briggs Teresa
2 sales — total 346,753 USD
Sale 28 May 2026
Value US$4,523,820.53 | Price 471.24 | Shares 60,288
Proposed sale 28 May 2026
Value US$2,587,410.36 | Price 284.12 | Shares 90,797
Planned sale 18 May 2026
Value US$692,479.61 | Price 498.82 | Shares 96,876
Proposed sale 18 May 2026
Value US$4,913,241.83 | Price 42.38 | Shares 59,371
Sale 14 May 2026
Value US$1,482,401.64 | Price 90.14 | Shares 16,445
Proposed sale 14 May 2026
Value US$1,482,407.16 | Price 90.14 | Shares 16,445
Planned sale 14 May 2026
Value US$130,845.00 | Price 87.23 | Shares 1,500
Proposed sale 14 May 2026
Value US$261,150.00 | Price 87.05 | Shares 3,000
Planned sale 8 May 2026
Value US$13,660.97 | Price 90.47 | Shares 151
Proposed sale 8 May 2026
Value US$13,660.97 | Price 90.47 | Shares 151
Proposed sale 7 May 2026
Value US$1,695,446.86 | Price 94.19 | Shares 18,000
Sale 24 Apr 2026
Value US$799,868.13 | Price 89.60 | Shares 8,927
Proposed sale 24 Apr 2026
Value US$799,868.13 | Price 89.60 | Shares 8,927
Planned buy 27 Feb 2026
Value US$529.80 | Price 105.96 | Shares 5
Planned buy 27 Feb 2026
Value US$2,999,528.17 | Price 104.60 | Shares 28,677
Planned sale 23 Feb 2026
Value US$376,141.92 | Price 101.77 | Shares 3,696
Proposed sale 23 Feb 2026
Value US$376,141.92 | Price 101.77 | Shares 3,696
Planned sale 18 Feb 2026
Value US$1,021,271.13 | Price 105.93 | Shares 9,641
Proposed sale 18 Feb 2026
Value US$1,021,271.13 | Price 105.93 | Shares 9,641
Planned sale 13 Feb 2026
Value US$147,994.00 | Price 105.71 | Shares 1,400
Planned sale 12 Feb 2026
Value US$151,755.00 | Price 101.17 | Shares 1,500
Proposed sale 12 Feb 2026
Value US$120,696.00 | Price 100.58 | Shares 1,200
Planned sale 5 Dec 2025
Value US$352,750.00 | Price 850.00 | Shares 415
Proposed sale 5 Dec 2025
Value US$352,750.00 | Price 850.00 | Shares 415
Planned sale 28 Nov 2025
Value US$336,936.00 | Price 808.00 | Shares 417
Proposed sale 28 Nov 2025
Value US$336,936.00 | Price 808.00 | Shares 417
Sale 28 Nov 2025
Value US$214,708.30 | Price 810.22 | Shares 265
Proposed sale 28 Nov 2025
Value US$214,708.30 | Price 810.22 | Shares 265
Planned sale 28 Nov 2025
Value US$242,400.00 | Price 808.00 | Shares 300
Proposed sale 28 Nov 2025
Value US$481,632.00 | Price 802.72 | Shares 600
Planned sale 18 Nov 2025
Value US$77,745.52 | Price 827.08 | Shares 94
Proposed sale 18 Nov 2025
Value US$77,745.52 | Price 827.08 | Shares 94
Planned sale 18 Nov 2025
Value US$431,735.76 | Price 827.08 | Shares 522
Proposed sale 18 Nov 2025
Value US$431,735.76 | Price 827.08 | Shares 522
Sale 18 Nov 2025
Value US$249,352.75 | Price 817.55 | Shares 305
Proposed sale 18 Nov 2025
Value US$249,352.75 | Price 817.55 | Shares 305
Planned sale 18 Nov 2025
Value US$66,993.48 | Price 827.08 | Shares 81
Proposed sale 18 Nov 2025
Value US$66,993.48 | Price 827.08 | Shares 81
Planned sale 17 Nov 2025
Value US$122,803.40 | Price 846.92 | Shares 145
Proposed sale 17 Nov 2025
Value US$122,803.40 | Price 846.92 | Shares 145
Planned sale 17 Nov 2025
Value US$93,161.20 | Price 846.92 | Shares 110
Proposed sale 17 Nov 2025
Value US$93,161.20 | Price 846.92 | Shares 110
Planned sale 14 Nov 2025
Value US$235,894.40 | Price 842.48 | Shares 280
Planned sale 13 Nov 2025
Value US$56,257.08 | Price 852.38 | Shares 66
Proposed sale 13 Nov 2025
Value US$56,257.08 | Price 852.38 | Shares 66
Planned sale 13 Nov 2025
Value US$52,847.56 | Price 852.38 | Shares 62
Proposed sale 13 Nov 2025
Value US$52,847.56 | Price 852.38 | Shares 62
Planned sale 10 Nov 2025
Value US$164,997.26 | Price 863.86 | Shares 191
Proposed sale 10 Nov 2025
Value US$164,997.26 | Price 863.86 | Shares 191
Planned sale 10 Nov 2025
Value US$222,012.02 | Price 863.86 | Shares 257
Proposed sale 10 Nov 2025
Value US$222,012.02 | Price 863.86 | Shares 257
Sale 29 Aug 2025
Value US$113,933.80 | Price 918.82 | Shares 124
Sale 29 Aug 2025
Value US$134,883.52 | Price 917.58 | Shares 147
Sale 29 Aug 2025
Value US$287,388.19 | Price 915.25 | Shares 314
Sale 29 Aug 2025
Value US$193,802.34 | Price 914.16 | Shares 212
Sale 29 Aug 2025
Value US$196,324.88 | Price 913.14 | Shares 215
Sale 29 Aug 2025
Value US$77,540.40 | Price 912.24 | Shares 85
Proposed sale 29 Aug 2025
Value US$1,019,398.22 | Price 929.26 | Shares 1,097
Planned sale 28 Aug 2025
Value US$456,409.62 | Price 933.35 | Shares 489
Planned sale 28 Aug 2025
Value US$120,246.06 | Price 932.14 | Shares 129
Planned sale 28 Aug 2025
Value US$128,504.63 | Price 931.19 | Shares 138
Planned sale 28 Aug 2025
Value US$553,174.48 | Price 929.71 | Shares 595
Planned sale 28 Aug 2025
Value US$578,570.76 | Price 928.69 | Shares 623
Planned sale 28 Aug 2025
Value US$9,249.30 | Price 924.93 | Shares 10
Planned sale 28 Aug 2025
Value US$175,334.85 | Price 922.82 | Shares 190
Planned sale 28 Aug 2025
Value US$184,053.00 | Price 920.27 | Shares 200
Planned sale 28 Aug 2025
Value US$250,668.05 | Price 918.20 | Shares 273
Planned sale 28 Aug 2025
Value US$91,396.00 | Price 913.96 | Shares 100
Planned sale 28 Aug 2025
Value US$122,323.64 | Price 912.86 | Shares 134
Planned sale 28 Aug 2025
Value US$561,897.34 | Price 912.17 | Shares 616
Planned sale 28 Aug 2025
Value US$201,212.32 | Price 910.46 | Shares 221
Planned sale 28 Aug 2025
Value US$272,776.50 | Price 909.26 | Shares 300
Planned sale 28 Aug 2025
Value US$260,610.35 | Price 908.05 | Shares 287
Planned sale 28 Aug 2025
Value US$240,290.60 | Price 906.76 | Shares 265
Planned sale 28 Aug 2025
Value US$271,566.90 | Price 905.22 | Shares 300
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2026-06-01 2026-05-28 S Sale Non-Executive Director
60,288 +5.5%
471.24
US$4,523,821
60,288 +5.5% 471.24 US$4,523,821
2026-05-28 2026-05-28 PrS Proposed sale

Director

Non-Executive Director
90,797
284.12
US$2,587,410
90,797 284.12 US$2,587,410
2026-05-18 2026-05-18 PlS Planned sale

President, Global Customer Ops

Officer
96,876 -20.8%
498.82
US$692,480
96,876 -20.8% 498.82 US$692,480
2026-05-18 2026-05-18 PrS Proposed sale

Officer

Officer
1,048
98.51
US$103,238
1,048 98.51 US$103,238
2026-05-18 2026-05-14 S Sale Non-Executive Director
16,445 -35.3%
90.14
US$1,482,402
16,445 -35.3% 90.14 US$1,482,402
2026-05-18 2026-05-14 PlS Planned sale Non-Executive Director
1,500 -3.2%
87.23
US$130,845
1,500 -3.2% 87.23 US$130,845
2026-05-14 2026-05-14 PrS Proposed sale

Director

Non-Executive Director
3,000
87.05
US$261,150
3,000 87.05 US$261,150
2026-05-14 2026-05-14 PrS Proposed sale

Director

Non-Executive Director
16,445
90.14
US$1,482,407
16,445 90.14 US$1,482,407
2026-05-12 2026-05-08 PlS Planned sale

President, Global Customer Ops

Officer
151 -1.8%
90.47
US$13,661
151 -1.8% 90.47 US$13,661
2026-05-08 2026-05-08 PrS Proposed sale

Officer

Officer
151
90.47
US$13,661
151 90.47 US$13,661
2026-05-07 2026-05-07 PrS Proposed sale

Officer

Officer
18,000
94.19
US$1,695,447
18,000 94.19 US$1,695,447
2026-04-28 2026-04-24 S Sale

Chief People & AI Enblmt. Off.

Officer
8,927 -23.2%
89.60
US$799,868
8,927 -23.2% 89.60 US$799,868
2026-04-24 2026-04-24 PrS Proposed sale

Officer

Officer
8,927
89.60
US$799,868
8,927 89.60 US$799,868
2026-03-02 2026-02-27 PP Planned purchase

Chairman & CEO

Executive Director
5 +0.0%
105.96
US$530
5 +0.0% 105.96 US$530
2026-03-02 2026-02-27 PP Planned purchase

Chairman & CEO

Executive Director
28,677 +22.1%
104.60
US$2,999,528
28,677 +22.1% 104.60 US$2,999,528
2026-02-25 2026-02-23 PlS Planned sale

President, Global Customer Ops

Officer
3,696 -31.4%
101.77
US$376,142
3,696 -31.4% 101.77 US$376,142
2026-02-23 2026-02-23 PrS Proposed sale

Officer

Officer
3,696
101.77
US$376,142
3,696 101.77 US$376,142
2026-02-19 2026-02-18 PlS Planned sale

President, Global Customer Ops

Officer
9,641 -45.1%
105.93
US$1,021,271
9,641 -45.1% 105.93 US$1,021,271
2026-02-18 2026-02-18 PrS Proposed sale

Officer

Officer
9,641
105.93
US$1,021,271
9,641 105.93 US$1,021,271
2026-02-13 2026-02-13 PlS Planned sale

Principal Accounting Officer

Officer
1,400 -5.1%
105.71
US$147,994
1,400 -5.1% 105.71 US$147,994
2026-02-13 2026-02-12 PlS Planned sale Non-Executive Director
1,500 -3.1%
101.17
US$151,755
1,500 -3.1% 101.17 US$151,755
2026-02-12 2026-02-12 PrS Proposed sale

Director

Non-Executive Director
1,200
100.58
US$120,696
1,200 100.58 US$120,696
2025-12-09 2025-12-05 PlS Planned sale

President and CFO

Officer
415 -3.3%
850.00
US$352,750
415 -3.3% 850.00 US$352,750
2025-12-05 2025-12-05 PrS Proposed sale

Officer

Officer
415
850.00
US$352,750
415 850.00 US$352,750
2025-12-02 2025-11-28 PlS Planned sale

President and CFO

Officer
417 -3.2%
808.00
US$336,936
417 -3.2% 808.00 US$336,936
2025-12-02 2025-11-28 S Sale Non-Executive Director
265 -45.1%
810.22
US$214,708
265 -45.1% 810.22 US$214,708
2025-12-02 2025-11-28 PlS Planned sale Non-Executive Director
300 -3.0%
808.00
US$242,400
300 -3.0% 808.00 US$242,400
2025-11-28 2025-11-28 PrS Proposed sale

Director

Non-Executive Director
265
810.22
US$214,708
265 810.22 US$214,708
2025-11-28 2025-11-28 PrS Proposed sale

Officer

Officer
417
808.00
US$336,936
417 808.00 US$336,936
2025-11-28 2025-11-28 PrS Proposed sale

Director

Non-Executive Director
600
802.72
US$481,632
600 802.72 US$481,632
2025-11-19 2025-11-18 PlS Planned sale

Chief People & AI Enblmt. Off.

Officer
94 -3.0%
827.08
US$77,746
94 -3.0% 827.08 US$77,746
2025-11-19 2025-11-18 PlS Planned sale

Vice Chairman

Officer
522 -14.8%
827.08
US$431,736
522 -14.8% 827.08 US$431,736
2025-11-19 2025-11-18 S Sale

President, Global Customer Ops

Officer
305 -36.1%
817.55
US$249,353
305 -36.1% 817.55 US$249,353
2025-11-19 2025-11-18 PlS Planned sale

General Counsel

Officer
81 -1.8%
827.08
US$66,993
81 -1.8% 827.08 US$66,993
2025-11-18 2025-11-18 PrS Proposed sale

Officer

Officer
305
817.55
US$249,353
305 817.55 US$249,353
2025-11-18 2025-11-18 PrS Proposed sale

Officer

Officer
81
827.08
US$66,993
81 827.08 US$66,993
2025-11-18 2025-11-18 PrS Proposed sale

Officer

Officer
522
827.08
US$431,736
522 827.08 US$431,736
2025-11-18 2025-11-18 PrS Proposed sale

Officer

Officer
94
827.08
US$77,746
94 827.08 US$77,746
2025-11-19 2025-11-17 PlS Planned sale

Chief People & AI Enblmt. Off.

Officer
145 -4.6%
846.92
US$122,803
145 -4.6% 846.92 US$122,803
2025-11-19 2025-11-17 PlS Planned sale

General Counsel

Officer
110 -2.5%
846.92
US$93,161
110 -2.5% 846.92 US$93,161
2025-11-17 2025-11-17 PrS Proposed sale

Officer

Officer
145
846.92
US$122,803
145 846.92 US$122,803
2025-11-17 2025-11-17 PrS Proposed sale

Officer

Officer
110
846.92
US$93,161
110 846.92 US$93,161
2025-11-18 2025-11-14 PlS Planned sale

Principal Accounting Officer

Officer
280 -5.2%
842.48
US$235,894
280 -5.2% 842.48 US$235,894
2025-11-14 2025-11-13 PlS Planned sale

Chief People & AI Enblmt. Off.

Officer
66 -2.1%
852.38
US$56,257
66 -2.1% 852.38 US$56,257
2025-11-14 2025-11-13 PlS Planned sale

General Counsel

Officer
62 -1.4%
852.38
US$52,848
62 -1.4% 852.38 US$52,848
2025-11-13 2025-11-13 PrS Proposed sale

Officer

Officer
62
852.38
US$52,848
62 852.38 US$52,848
2025-11-13 2025-11-13 PrS Proposed sale

Officer

Officer
66
852.38
US$56,257
66 852.38 US$56,257
2025-11-12 2025-11-10 PlS Planned sale

General Counsel

Officer
191 -4.2%
863.86
US$164,997
191 -4.2% 863.86 US$164,997
2025-11-12 2025-11-10 PlS Planned sale

Chief People & AI Enblmt. Off.

Officer
257 -7.8%
863.86
US$222,012
257 -7.8% 863.86 US$222,012
2025-11-10 2025-11-10 PrS Proposed sale

Officer

Officer
257
863.86
US$222,012
257 863.86 US$222,012
2025-11-10 2025-11-10 PrS Proposed sale

Officer

Officer
191
863.86
US$164,997
191 863.86 US$164,997
2025-09-02 2025-08-29 S Sale Non-Executive Director
124 -1.3%
918.82
US$113,934
124 -1.3% 918.82 US$113,934
2025-09-02 2025-08-29 S Sale Non-Executive Director
147 -1.5%
917.58
US$134,884
147 -1.5% 917.58 US$134,884
2025-09-02 2025-08-29 S Sale Non-Executive Director
314 -3.2%
915.25
US$287,388
314 -3.2% 915.25 US$287,388
2025-09-02 2025-08-29 S Sale Non-Executive Director
212 -2.1%
914.16
US$193,802
212 -2.1% 914.16 US$193,802
2025-09-02 2025-08-29 S Sale Non-Executive Director
215 -2.1%
913.14
US$196,325
215 -2.1% 913.14 US$196,325
2025-09-02 2025-08-29 S Sale Non-Executive Director
85 -0.8%
912.24
US$77,540
85 -0.8% 912.24 US$77,540
2025-08-29 2025-08-29 PrS Proposed sale

Director

Non-Executive Director
1,097
929.26
US$1,019,398
1,097 929.26 US$1,019,398
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
489 -6.9%
933.35
US$456,410
489 -6.9% 933.35 US$456,410
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
129 -1.8%
932.14
US$120,246
129 -1.8% 932.14 US$120,246
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
138 -1.9%
931.19
US$128,505
138 -1.9% 931.19 US$128,505
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
595 -7.5%
929.71
US$553,174
595 -7.5% 929.71 US$553,174
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
623 -7.3%
928.69
US$578,571
623 -7.3% 928.69 US$578,571
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
10 -0.1%
924.93
US$9,249
10 -0.1% 924.93 US$9,249
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
190 -2.2%
922.82
US$175,335
190 -2.2% 922.82 US$175,335
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
200 -2.2%
920.27
US$184,053
200 -2.2% 920.27 US$184,053
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
273 -2.9%
918.20
US$250,668
273 -2.9% 918.20 US$250,668
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
100 -1.1%
913.96
US$91,396
100 -1.1% 913.96 US$91,396
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
134 -1.4%
912.86
US$122,324
134 -1.4% 912.86 US$122,324
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
616 -6.1%
912.17
US$561,897
616 -6.1% 912.17 US$561,897
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
221 -2.1%
910.46
US$201,212
221 -2.1% 910.46 US$201,212
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
300 -2.8%
909.26
US$272,776
300 -2.8% 909.26 US$272,776
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
287 -2.6%
908.05
US$260,610
287 -2.6% 908.05 US$260,610
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
265 -2.4%
906.76
US$240,291
265 -2.4% 906.76 US$240,291
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
300 -2.6%
905.22
US$271,567
300 -2.6% 905.22 US$271,567