ServiceNow, Inc. (NOW)

ServiceNow insiders executed seven transactions over the past ninety days, resulting in a net negative value of approximately $666,628. All activity involved selling shares, with no recorded purchases. These divestments occurred following the company's July earnings report, which missed expectations by 22.5 percent, amid a 27.6 percent stock price increase during this period.
Ticker: NOW Exchange: NYS


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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for ServiceNow, Inc.. Upgrade to see score, net flow, insiders and the full signal context.

Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
3.0
Fipps Paul President, Global Customer Ops Officer
Transaction date
Sale
Price
445.18
Quantity 71,246 -48.2%
Value US$2,552,333
3.0
Fipps Paul Officer Officer
Transaction date
Proposed sale
Price
449.67
Quantity 1,315
Value US$3,414,769
2.9
Canney Jacqueline P Chief People & AI Enblmt. Off. Officer
Transaction date
Planned sale
Price
396.64
Quantity 24,644 +35.8%
Value US$3,880,146
2.9
Canney Jacqueline P Officer Officer
Transaction date
Proposed sale
Price
138.00
Quantity 7,847
Value US$1,082,886
1.5
Chamberlain Paul Edward Non-Executive Director
Transaction date
Sale
Price
135.50
Quantity 2,700 -5.8%
Value US$365,851
1.5
PAUL EDWARD CHAMBERLAIN Director Non-Executive Director
Transaction date
Proposed sale
Price
135.50
Quantity 2,700
Value US$365,851
1.5
Chamberlain Paul Edward Non-Executive Director
Transaction date
Planned sale
Price
125.60
Quantity 1,500 -3.1%
Value US$188,400
4.1
Briggs Teresa Non-Executive Director
Transaction date
Sale
Price
108.70
Quantity 1,595 -12.7%
Value US$173,376
4.1
Briggs Teresa Director Non-Executive Director
Transaction date
Proposed sale
Price
108.70
Quantity 1,595
Value US$173,376
3.0
Fipps Paul President, Global Customer Ops Officer
Transaction date
Planned sale
Price
98.51
Quantity 1,048 -8.0%
Value US$103,238
3.0
Fipps Paul Officer Officer
Transaction date
Proposed sale
Price
98.51
Quantity 1,048
Value US$103,238
2.3
Sands Anita M Non-Executive Director
Transaction date
Sale
Price
90.14
Quantity 16,445 -35.3%
Value US$1,482,402
1.5
Chamberlain Paul Edward Non-Executive Director
Transaction date
Planned sale
Price
87.23
Quantity 1,500 -3.2%
Value US$130,845
1.5
PAUL CHAMBERLAIN Director Non-Executive Director
Transaction date
Proposed sale
Price
87.05
Quantity 3,000
Value US$261,150
2.3
Sands Anita M Director Non-Executive Director
Transaction date
Proposed sale
Price
90.14
Quantity 16,445
Value US$1,482,407
3.0
Fipps Paul President, Global Customer Ops Officer
Transaction date
Planned sale
Price
90.47
Quantity 151 -1.8%
Value US$13,661
3.0
Fipps Paul Officer Officer
Transaction date
Proposed sale
Price
90.47
Quantity 151
Value US$13,661
2.3
Tzitzon Nicholas Officer Officer
Transaction date
Proposed sale
Price
94.19
Quantity 18,000
Value US$1,695,447
2.9
Canney Jacqueline P Chief People & AI Enblmt. Off. Officer
Transaction date
Sale
Price
89.60
Quantity 8,927 -23.2%
Value US$799,868
2.9
Canney Jacqueline P Officer Officer
Transaction date
Proposed sale
Price
89.60
Quantity 8,927
Value US$799,868
2.7
McDermott William R Chairman & CEO Executive Director
Transaction date
Planned purchase
Price
105.96
Quantity 5 +0.0%
Value US$530
2.7
McDermott William R Chairman & CEO Executive Director
Transaction date
Planned purchase
Price
104.60
Quantity 28,677 +22.1%
Value US$2,999,528
3.0
Fipps Paul President, Global Customer Ops Officer
Transaction date
Planned sale
Price
101.77
Quantity 3,696 -31.4%
Value US$376,142
3.0
Fipps Paul Officer Officer
Transaction date
Proposed sale
Price
101.77
Quantity 3,696
Value US$376,142
3.0
Fipps Paul President, Global Customer Ops Officer
Transaction date
Planned sale
Price
105.93
Quantity 9,641 -45.1%
Value US$1,021,271
3.0
Fipps Paul Officer Officer
Transaction date
Proposed sale
Price
105.93
Quantity 9,641
Value US$1,021,271
2.8
McBride Kevin Thomas Principal Accounting Officer Officer
Transaction date
Planned sale
Price
105.71
Quantity 1,400 -5.1%
Value US$147,994
1.5
Chamberlain Paul Edward Non-Executive Director
Transaction date
Planned sale
Price
101.17
Quantity 1,500 -3.1%
Value US$151,755
1.5
PAUL CHAMBERLAIN Director Non-Executive Director
Transaction date
Proposed sale
Price
100.58
Quantity 1,200
Value US$120,696
2.3
Mastantuono Gina President and CFO Officer
Transaction date
Planned sale
Price
850.00
Quantity 415 -3.3%
Value US$352,750
2.3
Mastantuono Gina Officer Officer
Transaction date
Proposed sale
Price
850.00
Quantity 415
Value US$352,750
2.3
Mastantuono Gina President and CFO Officer
Transaction date
Planned sale
Price
808.00
Quantity 417 -3.2%
Value US$336,936
3.4
Jackson Lawrence Non-Executive Director
Transaction date
Sale
Price
810.22
Quantity 265 -45.1%
Value US$214,708
1.5
Chamberlain Paul Edward Non-Executive Director
Transaction date
Planned sale
Price
808.00
Quantity 300 -3.0%
Value US$242,400
3.4
Jackson Lawrence Director Non-Executive Director
Transaction date
Proposed sale
Price
810.22
Quantity 265
Value US$214,708
2.3
Mastantuono Gina Officer Officer
Transaction date
Proposed sale
Price
808.00
Quantity 417
Value US$336,936
1.5
PAUL EDWARD CHAMBERLAIN Director Non-Executive Director
Transaction date
Proposed sale
Price
802.72
Quantity 600
Value US$481,632
2.9
Canney Jacqueline P Chief People & AI Enblmt. Off. Officer
Transaction date
Planned sale
Price
827.08
Quantity 94 -3.0%
Value US$77,746
2.3
Tzitzon Nicholas Vice Chairman Officer
Transaction date
Planned sale
Price
827.08
Quantity 522 -14.8%
Value US$431,736
3.0
Fipps Paul President, Global Customer Ops Officer
Transaction date
Sale
Price
817.55
Quantity 305 -36.1%
Value US$249,353
2.2
ELMER RUSSELL S General Counsel Officer
Transaction date
Planned sale
Price
827.08
Quantity 81 -1.8%
Value US$66,993
3.0
Fipps Paul Officer Officer
Transaction date
Proposed sale
Price
817.55
Quantity 305
Value US$249,353
2.2
ELMER RUSSELL S Officer Officer
Transaction date
Proposed sale
Price
827.08
Quantity 81
Value US$66,993
2.3
Tzitzon Nicholas Officer Officer
Transaction date
Proposed sale
Price
827.08
Quantity 522
Value US$431,736
2.9
Canney Jacqueline P Officer Officer
Transaction date
Proposed sale
Price
827.08
Quantity 94
Value US$77,746
2.9
Canney Jacqueline P Chief People & AI Enblmt. Off. Officer
Transaction date
Planned sale
Price
846.92
Quantity 145 -4.6%
Value US$122,803
2.2
ELMER RUSSELL S General Counsel Officer
Transaction date
Planned sale
Price
846.92
Quantity 110 -2.5%
Value US$93,161
2.9
Canney Jacqueline P Officer Officer
Transaction date
Proposed sale
Price
846.92
Quantity 145
Value US$122,803
2.2
ELMER RUSSELL S Officer Officer
Transaction date
Proposed sale
Price
846.92
Quantity 110
Value US$93,161
2.8
McBride Kevin Thomas Principal Accounting Officer Officer
Transaction date
Planned sale
Price
842.48
Quantity 280 -5.2%
Value US$235,894
2.9
Canney Jacqueline P Chief People & AI Enblmt. Off. Officer
Transaction date
Planned sale
Price
852.38
Quantity 66 -2.1%
Value US$56,257
2.2
ELMER RUSSELL S General Counsel Officer
Transaction date
Planned sale
Price
852.38
Quantity 62 -1.4%
Value US$52,848
2.2
ELMER RUSSELL S Officer Officer
Transaction date
Proposed sale
Price
852.38
Quantity 62
Value US$52,848
2.9
Canney Jacqueline P Officer Officer
Transaction date
Proposed sale
Price
852.38
Quantity 66
Value US$56,257
2.2
ELMER RUSSELL S General Counsel Officer
Transaction date
Planned sale
Price
863.86
Quantity 191 -4.2%
Value US$164,997
2.9
Canney Jacqueline P Chief People & AI Enblmt. Off. Officer
Transaction date
Planned sale
Price
863.86
Quantity 257 -7.8%
Value US$222,012
2.9
Canney Jacqueline P Officer Officer
Transaction date
Proposed sale
Price
863.86
Quantity 257
Value US$222,012
2.2
ELMER RUSSELL S Officer Officer
Transaction date
Proposed sale
Price
863.86
Quantity 191
Value US$164,997
2.3
Sands Anita M Non-Executive Director
Transaction date
Sale
Price
918.82
Quantity 124 -1.3%
Value US$113,934
2.3
Sands Anita M Non-Executive Director
Transaction date
Sale
Price
917.58
Quantity 147 -1.5%
Value US$134,884
2.3
Sands Anita M Non-Executive Director
Transaction date
Sale
Price
915.25
Quantity 314 -3.2%
Value US$287,388
2.3
Sands Anita M Non-Executive Director
Transaction date
Sale
Price
914.16
Quantity 212 -2.1%
Value US$193,802
2.3
Sands Anita M Non-Executive Director
Transaction date
Sale
Price
913.14
Quantity 215 -2.1%
Value US$196,325
2.3
Sands Anita M Non-Executive Director
Transaction date
Sale
Price
912.24
Quantity 85 -0.8%
Value US$77,540
2.3
Sands Anita M Director Non-Executive Director
Transaction date
Proposed sale
Price
929.26
Quantity 1,097
Value US$1,019,398
2.7
McDermott William R Chairman & CEO Executive Director
Transaction date
Planned sale
Price
933.35
Quantity 489 -6.9%
Value US$456,410
2.7
McDermott William R Chairman & CEO Executive Director
Transaction date
Planned sale
Price
932.14
Quantity 129 -1.8%
Value US$120,246
2.7
McDermott William R Chairman & CEO Executive Director
Transaction date
Planned sale
Price
931.19
Quantity 138 -1.9%
Value US$128,505
2.7
McDermott William R Chairman & CEO Executive Director
Transaction date
Planned sale
Price
929.71
Quantity 595 -7.5%
Value US$553,174
2.7
McDermott William R Chairman & CEO Executive Director
Transaction date
Planned sale
Price
928.69
Quantity 623 -7.3%
Value US$578,571
2.7
McDermott William R Chairman & CEO Executive Director
Transaction date
Planned sale
Price
924.93
Quantity 10 -0.1%
Value US$9,249
2.7
McDermott William R Chairman & CEO Executive Director
Transaction date
Planned sale
Price
922.82
Quantity 190 -2.2%
Value US$175,335
2.7
McDermott William R Chairman & CEO Executive Director
Transaction date
Planned sale
Price
920.27
Quantity 200 -2.2%
Value US$184,053
2.7
McDermott William R Chairman & CEO Executive Director
Transaction date
Planned sale
Price
918.20
Quantity 273 -2.9%
Value US$250,668
2.7
McDermott William R Chairman & CEO Executive Director
Transaction date
Planned sale
Price
913.96
Quantity 100 -1.1%
Value US$91,396
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2026-09-01 2026-08-31 S Sale

President, Global Customer Ops

Officer
71,246 -48.2%
445.18
US$2,552,333
71,246 -48.2% 445.18 US$2,552,333
2026-08-31 2026-08-31 PrS Proposed sale

Officer

Officer
1,315
449.67
US$3,414,769
1,315 449.67 US$3,414,769
2026-09-01 2026-08-28 PlS Planned sale

Chief People & AI Enblmt. Off.

Officer
24,644 +35.8%
396.64
US$3,880,146
24,644 +35.8% 396.64 US$3,880,146
2026-08-28 2026-08-28 PrS Proposed sale

Officer

Officer
7,847
138.00
US$1,082,886
7,847 138.00 US$1,082,886
2026-08-31 2026-08-27 S Sale Non-Executive Director
2,700 -5.8%
135.50
US$365,851
2,700 -5.8% 135.50 US$365,851
2026-08-27 2026-08-27 PrS Proposed sale

Director

Non-Executive Director
2,700
135.50
US$365,851
2,700 135.50 US$365,851
2026-08-17 2026-08-13 PlS Planned sale Non-Executive Director
1,500 -3.1%
125.60
US$188,400
1,500 -3.1% 125.60 US$188,400
2026-06-01 2026-05-28 S Sale Non-Executive Director
1,595 -12.7%
108.70
US$173,376
1,595 -12.7% 108.70 US$173,376
2026-05-28 2026-05-28 PrS Proposed sale

Director

Non-Executive Director
1,595
108.70
US$173,376
1,595 108.70 US$173,376
2026-05-18 2026-05-18 PlS Planned sale

President, Global Customer Ops

Officer
1,048 -8.0%
98.51
US$103,238
1,048 -8.0% 98.51 US$103,238
2026-05-18 2026-05-18 PrS Proposed sale

Officer

Officer
1,048
98.51
US$103,238
1,048 98.51 US$103,238
2026-05-18 2026-05-14 S Sale Non-Executive Director
16,445 -35.3%
90.14
US$1,482,402
16,445 -35.3% 90.14 US$1,482,402
2026-05-18 2026-05-14 PlS Planned sale Non-Executive Director
1,500 -3.2%
87.23
US$130,845
1,500 -3.2% 87.23 US$130,845
2026-05-14 2026-05-14 PrS Proposed sale

Director

Non-Executive Director
3,000
87.05
US$261,150
3,000 87.05 US$261,150
2026-05-14 2026-05-14 PrS Proposed sale

Director

Non-Executive Director
16,445
90.14
US$1,482,407
16,445 90.14 US$1,482,407
2026-05-12 2026-05-08 PlS Planned sale

President, Global Customer Ops

Officer
151 -1.8%
90.47
US$13,661
151 -1.8% 90.47 US$13,661
2026-05-08 2026-05-08 PrS Proposed sale

Officer

Officer
151
90.47
US$13,661
151 90.47 US$13,661
2026-05-07 2026-05-07 PrS Proposed sale

Officer

Officer
18,000
94.19
US$1,695,447
18,000 94.19 US$1,695,447
2026-04-28 2026-04-24 S Sale

Chief People & AI Enblmt. Off.

Officer
8,927 -23.2%
89.60
US$799,868
8,927 -23.2% 89.60 US$799,868
2026-04-24 2026-04-24 PrS Proposed sale

Officer

Officer
8,927
89.60
US$799,868
8,927 89.60 US$799,868
2026-03-02 2026-02-27 PP Planned purchase

Chairman & CEO

Executive Director
5 +0.0%
105.96
US$530
5 +0.0% 105.96 US$530
2026-03-02 2026-02-27 PP Planned purchase

Chairman & CEO

Executive Director
28,677 +22.1%
104.60
US$2,999,528
28,677 +22.1% 104.60 US$2,999,528
2026-02-25 2026-02-23 PlS Planned sale

President, Global Customer Ops

Officer
3,696 -31.4%
101.77
US$376,142
3,696 -31.4% 101.77 US$376,142
2026-02-23 2026-02-23 PrS Proposed sale

Officer

Officer
3,696
101.77
US$376,142
3,696 101.77 US$376,142
2026-02-19 2026-02-18 PlS Planned sale

President, Global Customer Ops

Officer
9,641 -45.1%
105.93
US$1,021,271
9,641 -45.1% 105.93 US$1,021,271
2026-02-18 2026-02-18 PrS Proposed sale

Officer

Officer
9,641
105.93
US$1,021,271
9,641 105.93 US$1,021,271
2026-02-13 2026-02-13 PlS Planned sale

Principal Accounting Officer

Officer
1,400 -5.1%
105.71
US$147,994
1,400 -5.1% 105.71 US$147,994
2026-02-13 2026-02-12 PlS Planned sale Non-Executive Director
1,500 -3.1%
101.17
US$151,755
1,500 -3.1% 101.17 US$151,755
2026-02-12 2026-02-12 PrS Proposed sale

Director

Non-Executive Director
1,200
100.58
US$120,696
1,200 100.58 US$120,696
2025-12-09 2025-12-05 PlS Planned sale

President and CFO

Officer
415 -3.3%
850.00
US$352,750
415 -3.3% 850.00 US$352,750
2025-12-05 2025-12-05 PrS Proposed sale

Officer

Officer
415
850.00
US$352,750
415 850.00 US$352,750
2025-12-02 2025-11-28 PlS Planned sale

President and CFO

Officer
417 -3.2%
808.00
US$336,936
417 -3.2% 808.00 US$336,936
2025-12-02 2025-11-28 S Sale Non-Executive Director
265 -45.1%
810.22
US$214,708
265 -45.1% 810.22 US$214,708
2025-12-02 2025-11-28 PlS Planned sale Non-Executive Director
300 -3.0%
808.00
US$242,400
300 -3.0% 808.00 US$242,400
2025-11-28 2025-11-28 PrS Proposed sale

Director

Non-Executive Director
265
810.22
US$214,708
265 810.22 US$214,708
2025-11-28 2025-11-28 PrS Proposed sale

Officer

Officer
417
808.00
US$336,936
417 808.00 US$336,936
2025-11-28 2025-11-28 PrS Proposed sale

Director

Non-Executive Director
600
802.72
US$481,632
600 802.72 US$481,632
2025-11-19 2025-11-18 PlS Planned sale

Chief People & AI Enblmt. Off.

Officer
94 -3.0%
827.08
US$77,746
94 -3.0% 827.08 US$77,746
2025-11-19 2025-11-18 PlS Planned sale

Vice Chairman

Officer
522 -14.8%
827.08
US$431,736
522 -14.8% 827.08 US$431,736
2025-11-19 2025-11-18 S Sale

President, Global Customer Ops

Officer
305 -36.1%
817.55
US$249,353
305 -36.1% 817.55 US$249,353
2025-11-19 2025-11-18 PlS Planned sale

General Counsel

Officer
81 -1.8%
827.08
US$66,993
81 -1.8% 827.08 US$66,993
2025-11-18 2025-11-18 PrS Proposed sale

Officer

Officer
305
817.55
US$249,353
305 817.55 US$249,353
2025-11-18 2025-11-18 PrS Proposed sale

Officer

Officer
81
827.08
US$66,993
81 827.08 US$66,993
2025-11-18 2025-11-18 PrS Proposed sale

Officer

Officer
522
827.08
US$431,736
522 827.08 US$431,736
2025-11-18 2025-11-18 PrS Proposed sale

Officer

Officer
94
827.08
US$77,746
94 827.08 US$77,746
2025-11-19 2025-11-17 PlS Planned sale

Chief People & AI Enblmt. Off.

Officer
145 -4.6%
846.92
US$122,803
145 -4.6% 846.92 US$122,803
2025-11-19 2025-11-17 PlS Planned sale

General Counsel

Officer
110 -2.5%
846.92
US$93,161
110 -2.5% 846.92 US$93,161
2025-11-17 2025-11-17 PrS Proposed sale

Officer

Officer
145
846.92
US$122,803
145 846.92 US$122,803
2025-11-17 2025-11-17 PrS Proposed sale

Officer

Officer
110
846.92
US$93,161
110 846.92 US$93,161
2025-11-18 2025-11-14 PlS Planned sale

Principal Accounting Officer

Officer
280 -5.2%
842.48
US$235,894
280 -5.2% 842.48 US$235,894
2025-11-14 2025-11-13 PlS Planned sale

Chief People & AI Enblmt. Off.

Officer
66 -2.1%
852.38
US$56,257
66 -2.1% 852.38 US$56,257
2025-11-14 2025-11-13 PlS Planned sale

General Counsel

Officer
62 -1.4%
852.38
US$52,848
62 -1.4% 852.38 US$52,848
2025-11-13 2025-11-13 PrS Proposed sale

Officer

Officer
62
852.38
US$52,848
62 852.38 US$52,848
2025-11-13 2025-11-13 PrS Proposed sale

Officer

Officer
66
852.38
US$56,257
66 852.38 US$56,257
2025-11-12 2025-11-10 PlS Planned sale

General Counsel

Officer
191 -4.2%
863.86
US$164,997
191 -4.2% 863.86 US$164,997
2025-11-12 2025-11-10 PlS Planned sale

Chief People & AI Enblmt. Off.

Officer
257 -7.8%
863.86
US$222,012
257 -7.8% 863.86 US$222,012
2025-11-10 2025-11-10 PrS Proposed sale

Officer

Officer
257
863.86
US$222,012
257 863.86 US$222,012
2025-11-10 2025-11-10 PrS Proposed sale

Officer

Officer
191
863.86
US$164,997
191 863.86 US$164,997
2025-09-02 2025-08-29 S Sale Non-Executive Director
124 -1.3%
918.82
US$113,934
124 -1.3% 918.82 US$113,934
2025-09-02 2025-08-29 S Sale Non-Executive Director
147 -1.5%
917.58
US$134,884
147 -1.5% 917.58 US$134,884
2025-09-02 2025-08-29 S Sale Non-Executive Director
314 -3.2%
915.25
US$287,388
314 -3.2% 915.25 US$287,388
2025-09-02 2025-08-29 S Sale Non-Executive Director
212 -2.1%
914.16
US$193,802
212 -2.1% 914.16 US$193,802
2025-09-02 2025-08-29 S Sale Non-Executive Director
215 -2.1%
913.14
US$196,325
215 -2.1% 913.14 US$196,325
2025-09-02 2025-08-29 S Sale Non-Executive Director
85 -0.8%
912.24
US$77,540
85 -0.8% 912.24 US$77,540
2025-08-29 2025-08-29 PrS Proposed sale

Director

Non-Executive Director
1,097
929.26
US$1,019,398
1,097 929.26 US$1,019,398
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
489 -6.9%
933.35
US$456,410
489 -6.9% 933.35 US$456,410
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
129 -1.8%
932.14
US$120,246
129 -1.8% 932.14 US$120,246
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
138 -1.9%
931.19
US$128,505
138 -1.9% 931.19 US$128,505
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
595 -7.5%
929.71
US$553,174
595 -7.5% 929.71 US$553,174
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
623 -7.3%
928.69
US$578,571
623 -7.3% 928.69 US$578,571
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
10 -0.1%
924.93
US$9,249
10 -0.1% 924.93 US$9,249
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
190 -2.2%
922.82
US$175,335
190 -2.2% 922.82 US$175,335
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
200 -2.2%
920.27
US$184,053
200 -2.2% 920.27 US$184,053
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
273 -2.9%
918.20
US$250,668
273 -2.9% 918.20 US$250,668
2025-09-02 2025-08-28 PlS Planned sale

Chairman & CEO

Executive Director
100 -1.1%
913.96
US$91,396
100 -1.1% 913.96 US$91,396