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United States Specialty Retailers

Purple Innovation Inc (PRPL)

Track

Over the last 90 days, there has been one insider transaction, a buy totaling $29,436 by the Chief Financial Officer. This follows a period with multiple buy transactions from various executives, including the CEO, totaling significantly more. The stock has experienced a notable price decrease over the past 90 days.
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Ticker: PRPL Exchange: NAS
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Activity signal Earnings
Top insiders
Trades
Lucian Robert Gerard
Chief Financial Officer
1 purchase — total 29,436 USD
Buy 4 May 2026
Value US$424,451.32 | Price 125.21 | Shares 11,814
Buy 28 Jun 2024
Value US$2,977,180.64 | Price 480.44 | Shares 14,032
Buy 27 Jun 2024
Value US$10,224.24 | Price 1.01 | Shares 10,105
Buy 26 Jun 2024
Value US$50,279.77 | Price 0.98 | Shares 51,061
Buy 22 Mar 2024
Value US$6,060.80 | Price 1.52 | Shares 4,000
Buy 28 Aug 2023
Value US$22,182.00 | Price 2.22 | Shares 10,000
Buy 2 Jun 2023
Value US$63,552.77 | Price 2.85 | Shares 22,300
Buy 26 May 2023
Value US$56,445.10 | Price 3.45 | Shares 16,350
Buy 16 May 2023
Value US$51,425.00 | Price 3.03 | Shares 17,000
Buy 15 May 2023
Value US$148,665.00 | Price 2.97 | Shares 50,000
Buy 15 May 2023
Value US$49,999.55 | Price 2.95 | Shares 16,949
Buy 23 Mar 2023
Value US$63,918.67 | Price 2.77 | Shares 23,077
Buy 23 Mar 2023
Value US$381,129.40 | Price 2.75 | Shares 138,598
Buy 13 Feb 2023
Value US$26,821,440.00 | Price 4.50 | Shares 5,960,320
Buy 16 Sep 2022
Value US$85,500.00 | Price 2.85 | Shares 30,000
Buy 7 Sep 2022
Value US$26,600.00 | Price 2.66 | Shares 10,000
Buy 6 Sep 2022
Value US$5,480.00 | Price 2.74 | Shares 2,000
Buy 25 May 2022
Value US$3,423,818.40 | Price 4.78 | Shares 716,280
Buy 24 May 2022
Value US$13,350.00 | Price 4.45 | Shares 3,000
Buy 24 May 2022
Value US$4,389,000.58 | Price 4.57 | Shares 960,394
Buy 20 May 2022
Value US$2,178,000.00 | Price 4.84 | Shares 450,000
Buy 19 May 2022
Value US$1,597,360.00 | Price 4.87 | Shares 328,000
Buy 18 May 2022
Value US$4,524,394.22 | Price 4.58 | Shares 987,859
Buy 17 May 2022
Value US$29,100.00 | Price 4.85 | Shares 6,000
Buy 17 May 2022
Value US$1,358,338.62 | Price 4.79 | Shares 283,578
Buy 16 May 2022
Value US$9,750,063.96 | Price 4.68 | Shares 2,083,347
Buy 13 May 2022
Value US$1,873,200.00 | Price 4.46 | Shares 420,000
Buy 13 May 2022
Value US$13,200.00 | Price 4.40 | Shares 3,000
Buy 12 May 2022
Value US$14,127,079.68 | Price 3.84 | Shares 3,678,927
Buy 31 Mar 2022
Value US$1,256.09 | Price 6.01 | Shares 209
Buy 31 Mar 2022
Value US$18,460.04 | Price 6.02 | Shares 3,069
Buy 7 Mar 2022
Value US$66,690.00 | Price 6.67 | Shares 10,000
Buy 7 Mar 2022
Value US$10,190,800.00 | Price 6.98 | Shares 1,460,000
Buy 4 Mar 2022
Value US$160,165.10 | Price 6.96 | Shares 23,000
Buy 4 Mar 2022
Value US$48,071.80 | Price 6.87 | Shares 7,000
Buy 4 Mar 2022
Value US$23,469,500.00 | Price 7.30 | Shares 3,215,000
Buy 3 Mar 2022
Value US$139,000.00 | Price 6.95 | Shares 20,000
Buy 3 Mar 2022
Value US$12,996,250.35 | Price 7.23 | Shares 1,797,545
Buy 31 Dec 2021
Value US$4,107,500.00 | Price 13.25 | Shares 310,000
Buy 20 Dec 2021
Value US$32,478,156.48 | Price 11.76 | Shares 2,761,748
Buy 17 Dec 2021
Value US$33,048,828.70 | Price 11.38 | Shares 2,904,115
Buy 16 Dec 2021
Value US$500,129.73 | Price 10.48 | Shares 47,700
Buy 16 Dec 2021
Value US$19,622,960.00 | Price 10.46 | Shares 1,876,000
Sale 11 Jun 2021
Value US$23,171.00 | Price 29.00 | Shares 799
Sale 10 Jun 2021
Value US$49,510.00 | Price 29.00 | Shares 1,707
Sale 9 Jun 2021
Value US$224,345.17 | Price 29.00 | Shares 7,735
Sale 7 Jun 2021
Value US$203,900.90 | Price 29.13 | Shares 7,000
Buy 31 Mar 2021
Value US$149,800.00 | Price 29.96 | Shares 5,000
Planned sale 25 Jan 2021
Value US$2,023,750.00 | Price 40.48 | Shares 50,000
Planned sale 25 Jan 2021
Value US$205,125.00 | Price 41.03 | Shares 5,000
Sale 24 Nov 2020
Value US$249,432.00 | Price 28.50 | Shares 8,752
Sale 23 Nov 2020
Value US$7,192.00 | Price 29.00 | Shares 248
Sale 18 Nov 2020
Value US$452,100.00 | Price 30.14 | Shares 15,000
Sale 17 Nov 2020
Value US$285,100.00 | Price 28.51 | Shares 10,000
Sale 28 Sep 2020
Value US$656,208.72 | Price 24.52 | Shares 26,760
Sale 25 Sep 2020
Value US$480,860.00 | Price 24.04 | Shares 20,000
Sale 25 Sep 2020
Value US$313,854.20 | Price 23.71 | Shares 13,240
Sale 25 Sep 2020
Value US$1,168,560.00 | Price 24.00 | Shares 48,690
Sale 23 Sep 2020
Value US$137,124.40 | Price 24.29 | Shares 5,646
Sale 23 Sep 2020
Value US$345,271.12 | Price 24.05 | Shares 14,354
Sale 23 Sep 2020
Value US$481,800.00 | Price 24.09 | Shares 20,000
Sale 23 Sep 2020
Value US$1,225,795.90 | Price 23.89 | Shares 51,310
Sale 16 Sep 2020
Value US$614,375.00 | Price 24.58 | Shares 25,000
Sale 16 Sep 2020
Value US$608,650.00 | Price 24.35 | Shares 25,000
Sale 15 Sep 2020
Value US$1,134,724.92 | Price 24.27 | Shares 46,760
Sale 15 Sep 2020
Value US$1,211,500.00 | Price 24.23 | Shares 50,000
Sale 14 Sep 2020
Value US$251,600,000.00 | Price 18.50 | Shares 13,600,000
Sale 14 Sep 2020
Value US$251,600,000.00 | Price 18.50 | Shares 13,600,000
Sale 14 Sep 2020
Value US$251,600,000.00 | Price 18.50 | Shares 13,600,000
Sale 20 Aug 2020
Value US$63,639,090.00 | Price 20.20 | Shares 3,150,450
Sale 20 Aug 2020
Value US$63,639,090.00 | Price 20.20 | Shares 3,150,450
Sale 20 Aug 2020
Value US$63,639,090.00 | Price 20.20 | Shares 3,150,450
Planned sale 16 Jun 2020
Value US$5,100,000.00 | Price 17.00 | Shares 300,000
Sale 1 Jun 2020
Value US$16,993,252.50 | Price 10.50 | Shares 1,618,405
Sale 1 Jun 2020
Value US$16,993,252.50 | Price 10.50 | Shares 1,618,405
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-05-06 2026-05-04 B Purchase
Lucian Robert Gerard

Chief Financial Officer

Officer
11,814 -15.2%
125.21
US$424,451 		11,814 -15.2% 125.21 US$424,451
2024-06-28 2024-06-28 B Purchase
2.2
DeMartini Robert

Chief Executive Officer

Executive Director
14,032 -26.1%
480.44
US$2,977,181 		14,032 -26.1% 480.44 US$2,977,181
2024-06-28 2024-06-27 B Purchase
2.2
DeMartini Robert

Chief Executive Officer

Executive Director
24,091 -29.6%
250.00
US$2,162,244 		24,091 -29.6% 250.00 US$2,162,244
2024-06-28 2024-06-26 B Purchase
2.2
DeMartini Robert

Chief Executive Officer

Executive Director
51,061 +11.0%
0.98
US$50,280 		51,061 +11.0% 0.98 US$50,280
2024-03-26 2024-03-22 B Purchase
0.8
Ulrich George Turner

Principal Accounting Officer

Officer
4,000 +31.1%
1.52
US$6,061 		4,000 +31.1% 1.52 US$6,061
2023-08-30 2023-08-28 B Purchase
3.6
DICAMILLO GARY T
Non-Executive Director
10,000 +6.7%
2.22
US$22,182 		10,000 +6.7% 2.22 US$22,182
2023-06-06 2023-06-02 B Purchase
1.8
McGarvey Casey Kale

Chief Legal Officer

Officer
22,300 +25.9%
2.85
US$63,553 		22,300 +25.9% 2.85 US$63,553
2023-05-30 2023-05-26 B Purchase
1.2
KERBY JEFFERY SCOTT

Chief of Owned Retail

Officer
16,350 +70.8%
3.45
US$56,445 		16,350 +70.8% 3.45 US$56,445
2023-05-16 2023-05-16 B Purchase
0.8
DARLING SETH LANE
Non-Executive Director
17,000 +inf%
3.03
US$51,425 		17,000 +inf% 3.03 US$51,425
2023-05-17 2023-05-15 B Purchase
2.2
DeMartini Robert

CEO

Officer
50,000 +26.3%
2.97
US$148,665 		50,000 +26.3% 2.97 US$148,665
2023-05-15 2023-05-15 B Purchase
2.8
Pate R Carter
Non-Executive Director
16,949 +inf%
2.95
US$50,000 		16,949 +inf% 2.95 US$50,000
2023-03-27 2023-03-23 B Purchase
1.2
KERBY JEFFERY SCOTT

Chief of Owned Retail

Officer
23,077 +inf%
2.77
US$63,919 		23,077 +inf% 2.77 US$63,919
2023-03-27 2023-03-23 B Purchase
1.7
HAYNOR ERIC SCOTT

Chief Operating Officer

Officer
138,598 +inf%
2.75
US$381,129 		138,598 +inf% 2.75 US$381,129
2023-02-14 2023-02-13 B Purchase
3.3
Coliseum Capital Management, LLC
Non-Executive Director Large shareholder
5,960,320 +14.6%
4.50
US$26,821,440 		5,960,320 +14.6% 4.50 US$26,821,440
2022-09-20 2022-09-16 B Purchase
1.8
McGarvey Casey Kale

Chief Legal Officer

Officer
30,000 +61.6%
2.85
US$85,500 		30,000 +61.6% 2.85 US$85,500
2022-09-09 2022-09-07 B Purchase
3.6
DICAMILLO GARY T
Non-Executive Director
10,000 +9.7%
2.66
US$26,600 		10,000 +9.7% 2.66 US$26,600
2022-09-09 2022-09-06 B Purchase
1.6
Roddy Jack

Chief People Officer

Officer
2,000 +16.7%
2.74
US$5,480 		2,000 +16.7% 2.74 US$5,480
2022-05-26 2022-05-25 B Purchase
3.3
Coliseum Capital Management, LLC
Non-Executive Director Large shareholder
716,280 +1.8%
4.78
US$3,423,818 		716,280 +1.8% 4.78 US$3,423,818
2022-05-26 2022-05-24 B Purchase
1.6
Roddy Jack

Chief People Officer

Officer
3,000 +33.3%
4.45
US$13,350 		3,000 +33.3% 4.45 US$13,350
2022-05-26 2022-05-24 B Purchase
3.3
Coliseum Capital Management, LLC
Non-Executive Director Large shareholder
960,394 +2.5%
4.57
US$4,389,001 		960,394 +2.5% 4.57 US$4,389,001
2022-05-20 2022-05-20 B Purchase
3.3
Coliseum Capital Management, LLC
Non-Executive Director Large shareholder
450,000 +1.2%
4.84
US$2,178,000 		450,000 +1.2% 4.84 US$2,178,000
2022-05-20 2022-05-19 B Purchase
3.3
Coliseum Capital Management, LLC
Non-Executive Director Large shareholder
328,000 +0.9%
4.87
US$1,597,360 		328,000 +0.9% 4.87 US$1,597,360
2022-05-18 2022-05-18 B Purchase
3.3
Coliseum Capital Management, LLC
Non-Executive Director Large shareholder
987,859 +2.6%
4.58
US$4,524,394 		987,859 +2.6% 4.58 US$4,524,394
2022-05-19 2022-05-17 B Purchase
1.6
Roddy Jack

Chief People Officer

Officer
6,000 +200.0%
4.85
US$29,100 		6,000 +200.0% 4.85 US$29,100
2022-05-18 2022-05-17 B Purchase
3.3
Coliseum Capital Management, LLC
Non-Executive Director Large shareholder
283,578 +0.8%
4.79
US$1,358,339 		283,578 +0.8% 4.79 US$1,358,339
2022-05-18 2022-05-16 B Purchase
3.3
Coliseum Capital Management, LLC
Non-Executive Director Large shareholder
2,083,347 +5.9%
4.68
US$9,750,064 		2,083,347 +5.9% 4.68 US$9,750,064
2022-05-16 2022-05-13 B Purchase
3.3
Coliseum Capital Management, LLC
Non-Executive Director Large shareholder
420,000 +1.2%
4.46
US$1,873,200 		420,000 +1.2% 4.46 US$1,873,200
2022-05-16 2022-05-13 B Purchase
1.6
Roddy Jack

Chief People Officer

Officer
3,000 +inf%
4.40
US$13,200 		3,000 +inf% 4.40 US$13,200
2022-05-16 2022-05-12 B Purchase
3.3
Coliseum Capital Management, LLC
Non-Executive Director Large shareholder
3,678,927 +11.9%
3.84
US$14,127,080 		3,678,927 +11.9% 3.84 US$14,127,080
2022-04-04 2022-03-31 B Purchase
3.0
Anthos Pano
Non-Executive Director
209 +0.7%
6.01
US$1,256 		209 +0.7% 6.01 US$1,256
2022-04-04 2022-03-31 B Purchase
3.0
Anthos Pano
Non-Executive Director
3,069 +11.7%
6.02
US$18,460 		3,069 +11.7% 6.02 US$18,460
2022-03-09 2022-03-07 B Purchase
1.2
ZEPF PAUL J
Non-Executive Director
10,000 +15.9%
6.67
US$66,690 		10,000 +15.9% 6.67 US$66,690
2022-03-07 2022-03-07 B Purchase
3.3
Coliseum Capital Management, LLC
Non-Executive Director Large shareholder
1,460,000 +6.7%
6.98
US$10,190,800 		1,460,000 +6.7% 6.98 US$10,190,800
2022-03-08 2022-03-04 B Purchase
1.5
Kiedaisch Gary Alan
Non-Executive Director
23,000 +41.5%
6.96
US$160,165 		23,000 +41.5% 6.96 US$160,165
2022-03-08 2022-03-04 B Purchase
1.5
Kiedaisch Gary Alan
Non-Executive Director
7,000 +14.4%
6.87
US$48,072 		7,000 +14.4% 6.87 US$48,072
2022-03-07 2022-03-04 B Purchase
3.3
Coliseum Capital Management, LLC
Non-Executive Director Large shareholder
3,215,000 +17.3%
7.30
US$23,469,500 		3,215,000 +17.3% 7.30 US$23,469,500
2022-03-07 2022-03-03 B Purchase
2.8
ZIER DAWN M.
Non-Executive Director
20,000 +450.2%
6.95
US$139,000 		20,000 +450.2% 6.95 US$139,000
2022-03-07 2022-03-03 B Purchase
3.3
Coliseum Capital Management, LLC
Non-Executive Director Large shareholder
1,797,545 +10.7%
7.23
US$12,996,250 		1,797,545 +10.7% 7.23 US$12,996,250
2022-01-04 2021-12-31 B Purchase
3.3
Coliseum Capital Management, LLC
Non-Executive Director Large shareholder
310,000 +1.9%
13.25
US$4,107,500 		310,000 +1.9% 13.25 US$4,107,500
2021-12-20 2021-12-20 B Purchase
3.3
Coliseum Capital Management, LLC
Non-Executive Director Large shareholder
2,761,748 +21.2%
11.76
US$32,478,156 		2,761,748 +21.2% 11.76 US$32,478,156
2021-12-20 2021-12-17 B Purchase
3.3
Coliseum Capital Management, LLC
Non-Executive Director Large shareholder
2,904,115 +28.7%
11.38
US$33,048,829 		2,904,115 +28.7% 11.38 US$33,048,829
2021-12-20 2021-12-16 B Purchase
1.8
McGarvey Casey Kale

Chief Legal Officer

Officer
47,700 +inf%
10.48
US$500,130 		47,700 +inf% 10.48 US$500,130
2021-12-20 2021-12-16 B Purchase
3.3
Coliseum Capital Management, LLC
Non-Executive Director Large shareholder
1,876,000 +22.8%
10.46
US$19,622,960 		1,876,000 +22.8% 10.46 US$19,622,960
2021-06-15 2021-06-11 S Sale
3.0
Anthos Pano
Non-Executive Director
799 -8.1%
29.00
US$23,171 		799 -8.1% 29.00 US$23,171
2021-06-15 2021-06-10 S Sale
3.0
Anthos Pano
Non-Executive Director
1,707 -14.8%
29.00
US$49,510 		1,707 -14.8% 29.00 US$49,510
2021-06-15 2021-06-09 S Sale
3.0
Anthos Pano
Non-Executive Director
7,735 -40.1%
29.00
US$224,345 		7,735 -40.1% 29.00 US$224,345
2021-06-15 2021-06-07 S Sale
3.0
Anthos Pano
Non-Executive Director
7,000 -26.6%
29.13
US$203,901 		7,000 -26.6% 29.13 US$203,901
2021-04-01 2021-03-31 B Purchase
1.5
Kiedaisch Gary Alan
Non-Executive Director
5,000 +12.4%
29.96
US$149,800 		5,000 +12.4% 29.96 US$149,800
2021-01-26 2021-01-25 PlS Planned sale
1.8
McGarvey Casey Kale

Chief Legal Officer

Officer
50,000 -100.0%
40.48
US$2,023,750 		50,000 -100.0% 40.48 US$2,023,750
2021-01-26 2021-01-25 PlS Planned sale
1.8
McGarvey Casey Kale

Chief Legal Officer

Officer
5,000 -9.1%
41.03
US$205,125 		5,000 -9.1% 41.03 US$205,125
2020-12-01 2020-11-24 S Sale
3.0
Anthos Pano
Non-Executive Director
8,752 -26.4%
28.50
US$249,432 		8,752 -26.4% 28.50 US$249,432
2020-12-01 2020-11-23 S Sale
3.0
Anthos Pano
Non-Executive Director
248 -0.7%
29.00
US$7,192 		248 -0.7% 29.00 US$7,192
2020-11-19 2020-11-18 S Sale
1.5
Legg John A.

Chief Operating Officer

Officer
15,000 -83.4%
30.14
US$452,100 		15,000 -83.4% 30.14 US$452,100
2020-11-19 2020-11-17 S Sale
0.9
White Verdi Ray III

Chief Retail Officer

Officer
10,000 -100.0%
28.51
US$285,100 		10,000 -100.0% 28.51 US$285,100
2020-09-28 2020-09-28 S Sale
1.2
ZEPF PAUL J
Non-Executive Director
26,760 -30.2%
24.52
US$656,209 		26,760 -30.2% 24.52 US$656,209
2020-09-25 2020-09-25 S Sale
1.2
ZEPF PAUL J
Non-Executive Director
20,000 -18.4%
24.04
US$480,860 		20,000 -18.4% 24.04 US$480,860
2020-09-25 2020-09-25 S Sale
1.2
ZEPF PAUL J
Non-Executive Director
13,240 -10.9%
23.71
US$313,854 		13,240 -10.9% 23.71 US$313,854
2020-09-25 2020-09-25 S Sale
0.8
Phillips Craig Lee

Chief Financial Officer

Officer
48,690 -94.2%
24.00
US$1,168,560 		48,690 -94.2% 24.00 US$1,168,560
2020-09-25 2020-09-23 S Sale
1.2
ZEPF PAUL J
Non-Executive Director
5,646 -4.4%
24.29
US$137,124 		5,646 -4.4% 24.29 US$137,124
2020-09-25 2020-09-23 S Sale
1.2
ZEPF PAUL J
Non-Executive Director
14,354 -10.1%
24.05
US$345,271 		14,354 -10.1% 24.05 US$345,271
2020-09-25 2020-09-23 S Sale
0.8
Phillips Craig Lee

Chief Financial Officer

Officer
51,310 -94.5%
23.89
US$1,225,796 		51,310 -94.5% 23.89 US$1,225,796
2020-09-25 2020-09-23 S Sale
1.2
ZEPF PAUL J
Non-Executive Director
20,000 -12.4%
24.09
US$481,800 		20,000 -12.4% 24.09 US$481,800
2020-09-17 2020-09-16 S Sale
1.2
ZEPF PAUL J
Non-Executive Director
25,000 -13.4%
24.58
US$614,375 		25,000 -13.4% 24.58 US$614,375
2020-09-17 2020-09-16 S Sale
1.2
ZEPF PAUL J
Non-Executive Director
25,000 -11.8%
24.35
US$608,650 		25,000 -11.8% 24.35 US$608,650
2020-09-17 2020-09-15 S Sale
1.2
ZEPF PAUL J
Non-Executive Director
46,760 -18.1%
24.27
US$1,134,725 		46,760 -18.1% 24.27 US$1,134,725
2020-09-17 2020-09-15 S Sale
1.2
ZEPF PAUL J
Non-Executive Director
50,000 -16.2%
24.23
US$1,211,500 		50,000 -16.2% 24.23 US$1,211,500
2020-09-17 2020-09-14 S Sale
0.6
Pearce Terry Vernon
13,600,000 -100.0%
18.50
US$251,600,000 		13,600,000 -100.0% 18.50 US$251,600,000
2020-09-17 2020-09-14 S Sale
0.6
Pearce Tony Marion
13,600,000 -100.0%
18.50
US$251,600,000 		13,600,000 -100.0% 18.50 US$251,600,000
2020-09-17 2020-09-14 S Sale
0.6
InnoHold, LLC
13,600,000 -100.0%
18.50
US$251,600,000 		13,600,000 -100.0% 18.50 US$251,600,000
2020-08-24 2020-08-20 S Sale
0.6
InnoHold, LLC
Large shareholder
3,150,450 -18.8%
20.20
US$63,639,090 		3,150,450 -18.8% 20.20 US$63,639,090
2020-08-24 2020-08-20 S Sale
0.6
Pearce Terry Vernon
Large shareholder
3,150,450 -18.8%
20.20
US$63,639,090 		3,150,450 -18.8% 20.20 US$63,639,090
2020-08-24 2020-08-20 S Sale
0.6
Pearce Tony Marion
Large shareholder
3,150,450 -18.8%
20.20
US$63,639,090 		3,150,450 -18.8% 20.20 US$63,639,090
2020-06-18 2020-06-16 PlS Planned sale
1.8
McGarvey Casey Kale

Chief Legal Officer

Officer
300,000 -100.0%
17.00
US$5,100,000 		300,000 -100.0% 17.00 US$5,100,000
2020-06-23 2020-06-01 S Sale
0.6
Pearce Terry Vernon

Co-Director of R&D

Executive Director Large shareholder
1,618,405 -100.0%
10.50
US$16,993,252 		1,618,405 -100.0% 10.50 US$16,993,252
2020-06-23 2020-06-01 S Sale
0.6
InnoHold, LLC
Large shareholder
1,618,405 -100.0%
10.50
US$16,993,252 		1,618,405 -100.0% 10.50 US$16,993,252
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