Purple Innovation Inc (PRPL)

Ticker: PRPL Exchange: NAS


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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Purple Innovation Inc. Upgrade to see score, net flow, insiders and the full signal context.

Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
0.5
Lucian Robert Gerard Chief Financial Officer Officer
Transaction date
Purchase
Price
125.21
Quantity 11,814 -15.2%
Value US$424,451
2.2
DeMartini Robert Chief Executive Officer Executive Director
Transaction date
Purchase
Price
480.44
Quantity 14,032 -26.1%
Value US$2,977,181
2.2
DeMartini Robert Chief Executive Officer Executive Director
Transaction date
Purchase
Price
250.00
Quantity 24,091 -29.6%
Value US$2,162,244
2.2
DeMartini Robert Chief Executive Officer Executive Director
Transaction date
Purchase
Price
0.98
Quantity 51,061 +11.0%
Value US$50,280
0.8
Ulrich George Turner Principal Accounting Officer Officer
Transaction date
Purchase
Price
1.52
Quantity 4,000 +31.1%
Value US$6,061
3.6
DICAMILLO GARY T Non-Executive Director
Transaction date
Purchase
Price
2.22
Quantity 10,000 +6.7%
Value US$22,182
1.8
McGarvey Casey Kale Chief Legal Officer Officer
Transaction date
Purchase
Price
2.85
Quantity 22,300 +25.9%
Value US$63,553
1.2
KERBY JEFFERY SCOTT Chief of Owned Retail Officer
Transaction date
Purchase
Price
3.45
Quantity 16,350 +70.8%
Value US$56,445
0.8
DARLING SETH LANE Non-Executive Director
Transaction date
Purchase
Price
3.03
Quantity 17,000 +inf%
Value US$51,425
2.2
DeMartini Robert CEO Officer
Transaction date
Purchase
Price
2.97
Quantity 50,000 +26.3%
Value US$148,665
3.0
Pate R Carter Non-Executive Director
Transaction date
Purchase
Price
2.95
Quantity 16,949 +inf%
Value US$50,000
1.2
KERBY JEFFERY SCOTT Chief of Owned Retail Officer
Transaction date
Purchase
Price
2.77
Quantity 23,077 +inf%
Value US$63,919
1.7
HAYNOR ERIC SCOTT Chief Operating Officer Officer
Transaction date
Purchase
Price
2.75
Quantity 138,598 +inf%
Value US$381,129
1.8
McGarvey Casey Kale Chief Legal Officer Officer
Transaction date
Purchase
Price
2.85
Quantity 30,000 +61.6%
Value US$85,500
3.6
DICAMILLO GARY T Non-Executive Director
Transaction date
Purchase
Price
2.66
Quantity 10,000 +9.7%
Value US$26,600
1.6
Roddy Jack Chief People Officer Officer
Transaction date
Purchase
Price
2.74
Quantity 2,000 +16.7%
Value US$5,480
1.6
Roddy Jack Chief People Officer Officer
Transaction date
Purchase
Price
4.45
Quantity 3,000 +33.3%
Value US$13,350
1.6
Roddy Jack Chief People Officer Officer
Transaction date
Purchase
Price
4.85
Quantity 6,000 +200.0%
Value US$29,100
1.6
Roddy Jack Chief People Officer Officer
Transaction date
Purchase
Price
4.40
Quantity 3,000 +inf%
Value US$13,200
2.9
Anthos Pano Non-Executive Director
Transaction date
Purchase
Price
6.01
Quantity 209 +0.7%
Value US$1,256
2.9
Anthos Pano Non-Executive Director
Transaction date
Purchase
Price
6.02
Quantity 3,069 +11.7%
Value US$18,460
1.2
ZEPF PAUL J Non-Executive Director
Transaction date
Purchase
Price
6.67
Quantity 10,000 +15.9%
Value US$66,690
1.5
Kiedaisch Gary Alan Non-Executive Director
Transaction date
Purchase
Price
6.96
Quantity 23,000 +41.5%
Value US$160,165
1.5
Kiedaisch Gary Alan Non-Executive Director
Transaction date
Purchase
Price
6.87
Quantity 7,000 +14.4%
Value US$48,072
2.8
ZIER DAWN M. Non-Executive Director
Transaction date
Purchase
Price
6.95
Quantity 20,000 +450.2%
Value US$139,000
1.8
McGarvey Casey Kale Chief Legal Officer Officer
Transaction date
Purchase
Price
10.48
Quantity 47,700 +inf%
Value US$500,130
2.9
Anthos Pano Non-Executive Director
Transaction date
Sale
Price
29.00
Quantity 799 -8.1%
Value US$23,171
2.9
Anthos Pano Non-Executive Director
Transaction date
Sale
Price
29.00
Quantity 1,707 -14.8%
Value US$49,510
2.9
Anthos Pano Non-Executive Director
Transaction date
Sale
Price
29.00
Quantity 7,735 -40.1%
Value US$224,345
2.9
Anthos Pano Non-Executive Director
Transaction date
Sale
Price
29.13
Quantity 7,000 -26.6%
Value US$203,901
1.5
Kiedaisch Gary Alan Non-Executive Director
Transaction date
Purchase
Price
29.96
Quantity 5,000 +12.4%
Value US$149,800
1.8
McGarvey Casey Kale Chief Legal Officer Officer
Transaction date
Planned sale
Price
40.48
Quantity 50,000 -100.0%
Value US$2,023,750
1.8
McGarvey Casey Kale Chief Legal Officer Officer
Transaction date
Planned sale
Price
41.03
Quantity 5,000 -9.1%
Value US$205,125
2.9
Anthos Pano Non-Executive Director
Transaction date
Sale
Price
28.50
Quantity 8,752 -26.4%
Value US$249,432
2.9
Anthos Pano Non-Executive Director
Transaction date
Sale
Price
29.00
Quantity 248 -0.7%
Value US$7,192
1.5
Legg John A. Chief Operating Officer Officer
Transaction date
Sale
Price
30.14
Quantity 15,000 -83.4%
Value US$452,100
0.9
White Verdi Ray III Chief Retail Officer Officer
Transaction date
Sale
Price
28.51
Quantity 10,000 -100.0%
Value US$285,100
1.2
ZEPF PAUL J Non-Executive Director
Transaction date
Sale
Price
24.52
Quantity 26,760 -30.2%
Value US$656,209
1.2
ZEPF PAUL J Non-Executive Director
Transaction date
Sale
Price
24.04
Quantity 20,000 -18.4%
Value US$480,860
1.2
ZEPF PAUL J Non-Executive Director
Transaction date
Sale
Price
23.71
Quantity 13,240 -10.9%
Value US$313,854
0.8
Phillips Craig Lee Chief Financial Officer Officer
Transaction date
Sale
Price
24.00
Quantity 48,690 -94.2%
Value US$1,168,560
1.2
ZEPF PAUL J Non-Executive Director
Transaction date
Sale
Price
24.29
Quantity 5,646 -4.4%
Value US$137,124
1.2
ZEPF PAUL J Non-Executive Director
Transaction date
Sale
Price
24.05
Quantity 14,354 -10.1%
Value US$345,271
0.8
Phillips Craig Lee Chief Financial Officer Officer
Transaction date
Sale
Price
23.89
Quantity 51,310 -94.5%
Value US$1,225,796
1.2
ZEPF PAUL J Non-Executive Director
Transaction date
Sale
Price
24.09
Quantity 20,000 -12.4%
Value US$481,800
1.2
ZEPF PAUL J Non-Executive Director
Transaction date
Sale
Price
24.58
Quantity 25,000 -13.4%
Value US$614,375
1.2
ZEPF PAUL J Non-Executive Director
Transaction date
Sale
Price
24.35
Quantity 25,000 -11.8%
Value US$608,650
1.2
ZEPF PAUL J Non-Executive Director
Transaction date
Sale
Price
24.27
Quantity 46,760 -18.1%
Value US$1,134,725
1.2
ZEPF PAUL J Non-Executive Director
Transaction date
Sale
Price
24.23
Quantity 50,000 -16.2%
Value US$1,211,500
Transaction date
Sale
Price
18.50
Quantity 13,600,000 -100.0%
Value US$251,600,000
Transaction date
Sale
Price
18.50
Quantity 13,600,000 -100.0%
Value US$251,600,000
Transaction date
Sale
Price
18.50
Quantity 13,600,000 -100.0%
Value US$251,600,000
0.6
InnoHold, LLC Large shareholder
Transaction date
Sale
Price
20.20
Quantity 3,150,450 -18.8%
Value US$63,639,090
0.6
Pearce Terry Vernon Large shareholder
Transaction date
Sale
Price
20.20
Quantity 3,150,450 -18.8%
Value US$63,639,090
0.6
Pearce Tony Marion Large shareholder
Transaction date
Sale
Price
20.20
Quantity 3,150,450 -18.8%
Value US$63,639,090
1.8
McGarvey Casey Kale Chief Legal Officer Officer
Transaction date
Planned sale
Price
17.00
Quantity 300,000 -100.0%
Value US$5,100,000
0.6
Pearce Terry Vernon Co-Director of R&D Executive Director Large shareholder
Transaction date
Sale
Price
10.50
Quantity 1,618,405 -100.0%
Value US$16,993,252
0.6
InnoHold, LLC Large shareholder
Transaction date
Sale
Price
10.50
Quantity 1,618,405 -100.0%
Value US$16,993,252
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2026-05-06 2026-05-04 B Purchase

Chief Financial Officer

Officer
11,814 -15.2%
125.21
US$424,451
11,814 -15.2% 125.21 US$424,451
2024-06-28 2024-06-28 B Purchase

Chief Executive Officer

Executive Director
14,032 -26.1%
480.44
US$2,977,181
14,032 -26.1% 480.44 US$2,977,181
2024-06-28 2024-06-27 B Purchase

Chief Executive Officer

Executive Director
24,091 -29.6%
250.00
US$2,162,244
24,091 -29.6% 250.00 US$2,162,244
2024-06-28 2024-06-26 B Purchase

Chief Executive Officer

Executive Director
51,061 +11.0%
0.98
US$50,280
51,061 +11.0% 0.98 US$50,280
2024-03-26 2024-03-22 B Purchase

Principal Accounting Officer

Officer
4,000 +31.1%
1.52
US$6,061
4,000 +31.1% 1.52 US$6,061
2023-08-30 2023-08-28 B Purchase Non-Executive Director
10,000 +6.7%
2.22
US$22,182
10,000 +6.7% 2.22 US$22,182
2023-06-06 2023-06-02 B Purchase

Chief Legal Officer

Officer
22,300 +25.9%
2.85
US$63,553
22,300 +25.9% 2.85 US$63,553
2023-05-30 2023-05-26 B Purchase

Chief of Owned Retail

Officer
16,350 +70.8%
3.45
US$56,445
16,350 +70.8% 3.45 US$56,445
2023-05-16 2023-05-16 B Purchase Non-Executive Director
17,000 +inf%
3.03
US$51,425
17,000 +inf% 3.03 US$51,425
2023-05-17 2023-05-15 B Purchase

CEO

Officer
50,000 +26.3%
2.97
US$148,665
50,000 +26.3% 2.97 US$148,665
2023-05-15 2023-05-15 B Purchase Non-Executive Director
16,949 +inf%
2.95
US$50,000
16,949 +inf% 2.95 US$50,000
2023-03-27 2023-03-23 B Purchase

Chief of Owned Retail

Officer
23,077 +inf%
2.77
US$63,919
23,077 +inf% 2.77 US$63,919
2023-03-27 2023-03-23 B Purchase

Chief Operating Officer

Officer
138,598 +inf%
2.75
US$381,129
138,598 +inf% 2.75 US$381,129
2023-02-14 2023-02-13 B Purchase Non-Executive Director Large shareholder
5,960,320 +14.6%
4.50
US$26,821,440
5,960,320 +14.6% 4.50 US$26,821,440
2022-09-20 2022-09-16 B Purchase

Chief Legal Officer

Officer
30,000 +61.6%
2.85
US$85,500
30,000 +61.6% 2.85 US$85,500
2022-09-09 2022-09-07 B Purchase Non-Executive Director
10,000 +9.7%
2.66
US$26,600
10,000 +9.7% 2.66 US$26,600
2022-09-09 2022-09-06 B Purchase

Chief People Officer

Officer
2,000 +16.7%
2.74
US$5,480
2,000 +16.7% 2.74 US$5,480
2022-05-26 2022-05-25 B Purchase Non-Executive Director Large shareholder
716,280 +1.8%
4.78
US$3,423,818
716,280 +1.8% 4.78 US$3,423,818
2022-05-26 2022-05-24 B Purchase

Chief People Officer

Officer
3,000 +33.3%
4.45
US$13,350
3,000 +33.3% 4.45 US$13,350
2022-05-26 2022-05-24 B Purchase Non-Executive Director Large shareholder
960,394 +2.5%
4.57
US$4,389,001
960,394 +2.5% 4.57 US$4,389,001
2022-05-20 2022-05-20 B Purchase Non-Executive Director Large shareholder
450,000 +1.2%
4.84
US$2,178,000
450,000 +1.2% 4.84 US$2,178,000
2022-05-20 2022-05-19 B Purchase Non-Executive Director Large shareholder
328,000 +0.9%
4.87
US$1,597,360
328,000 +0.9% 4.87 US$1,597,360
2022-05-18 2022-05-18 B Purchase Non-Executive Director Large shareholder
987,859 +2.6%
4.58
US$4,524,394
987,859 +2.6% 4.58 US$4,524,394
2022-05-19 2022-05-17 B Purchase

Chief People Officer

Officer
6,000 +200.0%
4.85
US$29,100
6,000 +200.0% 4.85 US$29,100
2022-05-18 2022-05-17 B Purchase Non-Executive Director Large shareholder
283,578 +0.8%
4.79
US$1,358,339
283,578 +0.8% 4.79 US$1,358,339
2022-05-18 2022-05-16 B Purchase Non-Executive Director Large shareholder
2,083,347 +5.9%
4.68
US$9,750,064
2,083,347 +5.9% 4.68 US$9,750,064
2022-05-16 2022-05-13 B Purchase Non-Executive Director Large shareholder
420,000 +1.2%
4.46
US$1,873,200
420,000 +1.2% 4.46 US$1,873,200
2022-05-16 2022-05-13 B Purchase

Chief People Officer

Officer
3,000 +inf%
4.40
US$13,200
3,000 +inf% 4.40 US$13,200
2022-05-16 2022-05-12 B Purchase Non-Executive Director Large shareholder
3,678,927 +11.9%
3.84
US$14,127,080
3,678,927 +11.9% 3.84 US$14,127,080
2022-04-04 2022-03-31 B Purchase Non-Executive Director
209 +0.7%
6.01
US$1,256
209 +0.7% 6.01 US$1,256
2022-04-04 2022-03-31 B Purchase Non-Executive Director
3,069 +11.7%
6.02
US$18,460
3,069 +11.7% 6.02 US$18,460
2022-03-09 2022-03-07 B Purchase Non-Executive Director
10,000 +15.9%
6.67
US$66,690
10,000 +15.9% 6.67 US$66,690
2022-03-07 2022-03-07 B Purchase Non-Executive Director Large shareholder
1,460,000 +6.7%
6.98
US$10,190,800
1,460,000 +6.7% 6.98 US$10,190,800
2022-03-08 2022-03-04 B Purchase Non-Executive Director
23,000 +41.5%
6.96
US$160,165
23,000 +41.5% 6.96 US$160,165
2022-03-08 2022-03-04 B Purchase Non-Executive Director
7,000 +14.4%
6.87
US$48,072
7,000 +14.4% 6.87 US$48,072
2022-03-07 2022-03-04 B Purchase Non-Executive Director Large shareholder
3,215,000 +17.3%
7.30
US$23,469,500
3,215,000 +17.3% 7.30 US$23,469,500
2022-03-07 2022-03-03 B Purchase Non-Executive Director
20,000 +450.2%
6.95
US$139,000
20,000 +450.2% 6.95 US$139,000
2022-03-07 2022-03-03 B Purchase Non-Executive Director Large shareholder
1,797,545 +10.7%
7.23
US$12,996,250
1,797,545 +10.7% 7.23 US$12,996,250
2022-01-04 2021-12-31 B Purchase Non-Executive Director Large shareholder
310,000 +1.9%
13.25
US$4,107,500
310,000 +1.9% 13.25 US$4,107,500
2021-12-20 2021-12-20 B Purchase Non-Executive Director Large shareholder
2,761,748 +21.2%
11.76
US$32,478,156
2,761,748 +21.2% 11.76 US$32,478,156
2021-12-20 2021-12-17 B Purchase Non-Executive Director Large shareholder
2,904,115 +28.7%
11.38
US$33,048,829
2,904,115 +28.7% 11.38 US$33,048,829
2021-12-20 2021-12-16 B Purchase

Chief Legal Officer

Officer
47,700 +inf%
10.48
US$500,130
47,700 +inf% 10.48 US$500,130
2021-12-20 2021-12-16 B Purchase Non-Executive Director Large shareholder
1,876,000 +22.8%
10.46
US$19,622,960
1,876,000 +22.8% 10.46 US$19,622,960
2021-06-15 2021-06-11 S Sale Non-Executive Director
799 -8.1%
29.00
US$23,171
799 -8.1% 29.00 US$23,171
2021-06-15 2021-06-10 S Sale Non-Executive Director
1,707 -14.8%
29.00
US$49,510
1,707 -14.8% 29.00 US$49,510
2021-06-15 2021-06-09 S Sale Non-Executive Director
7,735 -40.1%
29.00
US$224,345
7,735 -40.1% 29.00 US$224,345
2021-06-15 2021-06-07 S Sale Non-Executive Director
7,000 -26.6%
29.13
US$203,901
7,000 -26.6% 29.13 US$203,901
2021-04-01 2021-03-31 B Purchase Non-Executive Director
5,000 +12.4%
29.96
US$149,800
5,000 +12.4% 29.96 US$149,800
2021-01-26 2021-01-25 PlS Planned sale

Chief Legal Officer

Officer
50,000 -100.0%
40.48
US$2,023,750
50,000 -100.0% 40.48 US$2,023,750
2021-01-26 2021-01-25 PlS Planned sale

Chief Legal Officer

Officer
5,000 -9.1%
41.03
US$205,125
5,000 -9.1% 41.03 US$205,125
2020-12-01 2020-11-24 S Sale Non-Executive Director
8,752 -26.4%
28.50
US$249,432
8,752 -26.4% 28.50 US$249,432
2020-12-01 2020-11-23 S Sale Non-Executive Director
248 -0.7%
29.00
US$7,192
248 -0.7% 29.00 US$7,192
2020-11-19 2020-11-18 S Sale

Chief Operating Officer

Officer
15,000 -83.4%
30.14
US$452,100
15,000 -83.4% 30.14 US$452,100
2020-11-19 2020-11-17 S Sale

Chief Retail Officer

Officer
10,000 -100.0%
28.51
US$285,100
10,000 -100.0% 28.51 US$285,100
2020-09-28 2020-09-28 S Sale Non-Executive Director
26,760 -30.2%
24.52
US$656,209
26,760 -30.2% 24.52 US$656,209
2020-09-25 2020-09-25 S Sale Non-Executive Director
20,000 -18.4%
24.04
US$480,860
20,000 -18.4% 24.04 US$480,860
2020-09-25 2020-09-25 S Sale Non-Executive Director
13,240 -10.9%
23.71
US$313,854
13,240 -10.9% 23.71 US$313,854
2020-09-25 2020-09-25 S Sale

Chief Financial Officer

Officer
48,690 -94.2%
24.00
US$1,168,560
48,690 -94.2% 24.00 US$1,168,560
2020-09-25 2020-09-23 S Sale Non-Executive Director
5,646 -4.4%
24.29
US$137,124
5,646 -4.4% 24.29 US$137,124
2020-09-25 2020-09-23 S Sale Non-Executive Director
14,354 -10.1%
24.05
US$345,271
14,354 -10.1% 24.05 US$345,271
2020-09-25 2020-09-23 S Sale

Chief Financial Officer

Officer
51,310 -94.5%
23.89
US$1,225,796
51,310 -94.5% 23.89 US$1,225,796
2020-09-25 2020-09-23 S Sale Non-Executive Director
20,000 -12.4%
24.09
US$481,800
20,000 -12.4% 24.09 US$481,800
2020-09-17 2020-09-16 S Sale Non-Executive Director
25,000 -13.4%
24.58
US$614,375
25,000 -13.4% 24.58 US$614,375
2020-09-17 2020-09-16 S Sale Non-Executive Director
25,000 -11.8%
24.35
US$608,650
25,000 -11.8% 24.35 US$608,650
2020-09-17 2020-09-15 S Sale Non-Executive Director
46,760 -18.1%
24.27
US$1,134,725
46,760 -18.1% 24.27 US$1,134,725
2020-09-17 2020-09-15 S Sale Non-Executive Director
50,000 -16.2%
24.23
US$1,211,500
50,000 -16.2% 24.23 US$1,211,500
2020-09-17 2020-09-14 S Sale
13,600,000 -100.0%
18.50
US$251,600,000
13,600,000 -100.0% 18.50 US$251,600,000
2020-09-17 2020-09-14 S Sale
13,600,000 -100.0%
18.50
US$251,600,000
13,600,000 -100.0% 18.50 US$251,600,000
2020-09-17 2020-09-14 S Sale
13,600,000 -100.0%
18.50
US$251,600,000
13,600,000 -100.0% 18.50 US$251,600,000
2020-08-24 2020-08-20 S Sale Large shareholder
3,150,450 -18.8%
20.20
US$63,639,090
3,150,450 -18.8% 20.20 US$63,639,090
2020-08-24 2020-08-20 S Sale Large shareholder
3,150,450 -18.8%
20.20
US$63,639,090
3,150,450 -18.8% 20.20 US$63,639,090
2020-08-24 2020-08-20 S Sale Large shareholder
3,150,450 -18.8%
20.20
US$63,639,090
3,150,450 -18.8% 20.20 US$63,639,090
2020-06-18 2020-06-16 PlS Planned sale

Chief Legal Officer

Officer
300,000 -100.0%
17.00
US$5,100,000
300,000 -100.0% 17.00 US$5,100,000
2020-06-23 2020-06-01 S Sale

Co-Director of R&D

Executive Director Large shareholder
1,618,405 -100.0%
10.50
US$16,993,252
1,618,405 -100.0% 10.50 US$16,993,252
2020-06-23 2020-06-01 S Sale Large shareholder
1,618,405 -100.0%
10.50
US$16,993,252
1,618,405 -100.0% 10.50 US$16,993,252