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Phase Forward Inc (PFWD)

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Ticker: PFWD
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Activity signal Earnings
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Trades
BICHARA AXEL
1 purchase — total 29,300 USD
Buy 10 Dec 2009
Value US$1,957,704.04 | Price 434.23 | Shares 94,430
Buy 8 Dec 2009
Value US$1,546,530.75 | Price 251.54 | Shares 32,503
Sale 1 Jun 2009
Value US$47,125.00 | Price 14.50 | Shares 3,250
Sale 29 May 2009
Value US$41,550.00 | Price 13.85 | Shares 3,000
Sale 13 Feb 2009
Value US$71,100.00 | Price 14.22 | Shares 5,000
Sale 12 Feb 2009
Value US$566,400.00 | Price 14.16 | Shares 40,000
Planned sale 7 Apr 2008
Value US$20,212.50 | Price 16.17 | Shares 1,250
Planned sale 7 Mar 2008
Value US$19,987.50 | Price 15.99 | Shares 1,250
Planned sale 7 Feb 2008
Value US$20,587.50 | Price 16.47 | Shares 1,250
Planned sale 6 Feb 2008
Value US$243,450.00 | Price 16.23 | Shares 15,000
Planned sale 7 Jan 2008
Value US$26,512.50 | Price 21.21 | Shares 1,250
Planned sale 27 Dec 2007
Value US$16,125.00 | Price 21.50 | Shares 750
Planned sale 7 Dec 2007
Value US$29,837.50 | Price 23.87 | Shares 1,250
Planned sale 3 Dec 2007
Value US$68,133.69 | Price 24.93 | Shares 2,733
Sale 30 Nov 2007
Value US$7,109,983.78 | Price 24.85 | Shares 286,070
Sale 29 Nov 2007
Value US$14,233,020.00 | Price 23.72 | Shares 600,000
Sale 28 Nov 2007
Value US$2,295,120.00 | Price 22.95 | Shares 100,000
Sale 20 Nov 2007
Value US$661,781.74 | Price 23.02 | Shares 28,744
Planned sale 19 Nov 2007
Value US$16,792.50 | Price 22.39 | Shares 750
Sale 13 Nov 2007
Value US$107,600.00 | Price 21.52 | Shares 5,000
Sale 12 Nov 2007
Value US$646,500.00 | Price 21.55 | Shares 30,000
Sale 9 Nov 2007
Value US$406,521.68 | Price 21.68 | Shares 18,751
Sale 9 Nov 2007
Value US$569,078.32 | Price 21.68 | Shares 26,249
Sale 8 Nov 2007
Value US$338,561.03 | Price 23.19 | Shares 14,599
Planned sale 7 Nov 2007
Value US$29,100.00 | Price 23.28 | Shares 1,250
Sale 7 Nov 2007
Value US$582,000.00 | Price 23.28 | Shares 25,000
Sale 6 Nov 2007
Value US$1,764,000.00 | Price 23.52 | Shares 75,000
Planned sale 5 Nov 2007
Value US$147,517.50 | Price 23.14 | Shares 6,375
Sale 5 Nov 2007
Value US$574,117.44 | Price 23.27 | Shares 24,672
Sale 2 Nov 2007
Value US$123,716.16 | Price 23.22 | Shares 5,328
Planned sale 1 Nov 2007
Value US$527,625.00 | Price 23.45 | Shares 22,500
Planned sale 1 Nov 2007
Value US$351,450.00 | Price 23.43 | Shares 15,000
Planned sale 9 Oct 2007
Value US$25,000.00 | Price 20.00 | Shares 1,250
Planned sale 27 Sep 2007
Value US$15,075.00 | Price 20.10 | Shares 750
Planned sale 21 Sep 2007
Value US$400,665.08 | Price 18.91 | Shares 21,188
Planned sale 20 Sep 2007
Value US$72,046.80 | Price 18.90 | Shares 3,812
Planned sale 7 Sep 2007
Value US$21,250.00 | Price 17.00 | Shares 1,250
Planned sale 6 Sep 2007
Value US$86,250.00 | Price 17.25 | Shares 5,000
Planned sale 5 Sep 2007
Value US$132,450.00 | Price 17.66 | Shares 7,500
Planned sale 22 Aug 2007
Value US$91,100.00 | Price 18.22 | Shares 5,000
Planned sale 21 Aug 2007
Value US$453,600.00 | Price 18.90 | Shares 24,000
Planned sale 16 Aug 2007
Value US$268,800.00 | Price 17.92 | Shares 15,000
Planned sale 15 Aug 2007
Value US$642,250.00 | Price 18.35 | Shares 35,000
Planned sale 15 Aug 2007
Value US$111,300.00 | Price 18.55 | Shares 6,000
Planned sale 14 Aug 2007
Value US$134,025.00 | Price 17.87 | Shares 7,500
Planned sale 14 Aug 2007
Value US$139,932.00 | Price 17.94 | Shares 7,800
Planned sale 13 Aug 2007
Value US$87,326.00 | Price 18.58 | Shares 4,700
Planned sale 13 Aug 2007
Value US$57,598.00 | Price 18.58 | Shares 3,100
Planned sale 7 Aug 2007
Value US$29,372.54 | Price 17.62 | Shares 1,667
Sale 6 Aug 2007
Value US$343,200.00 | Price 17.16 | Shares 20,000
Planned sale 2 Aug 2007
Value US$262,680.00 | Price 17.51 | Shares 15,000
Planned sale 1 Aug 2007
Value US$429,305.00 | Price 17.17 | Shares 25,000
Sale 1 Aug 2007
Value US$171,722.00 | Price 17.17 | Shares 10,000
Planned sale 31 Jul 2007
Value US$433,695.00 | Price 17.35 | Shares 25,000
Planned sale 31 Jul 2007
Value US$136,532.76 | Price 17.50 | Shares 7,800
Planned sale 30 Jul 2007
Value US$134,103.12 | Price 17.08 | Shares 7,850
Sale 27 Jul 2007
Value US$68,949.20 | Price 17.24 | Shares 4,000
Planned sale 24 Jul 2007
Value US$163,254.00 | Price 16.33 | Shares 10,000
Planned sale 2 Jul 2007
Value US$61,564.05 | Price 16.89 | Shares 3,645
Planned sale 2 Jul 2007
Value US$337,800.00 | Price 16.89 | Shares 20,000
Planned sale 21 May 2007
Value US$15,200.00 | Price 15.20 | Shares 1,000
Planned sale 2 May 2007
Value US$312,200.00 | Price 15.61 | Shares 20,000
Planned sale 9 Apr 2007
Value US$23,540.58 | Price 14.13 | Shares 1,666
Planned sale 7 Mar 2007
Value US$22,487.83 | Price 13.49 | Shares 1,667
Planned sale 2 Mar 2007
Value US$65,500.00 | Price 13.10 | Shares 5,000
Planned sale 1 Mar 2007
Value US$99,375.00 | Price 13.25 | Shares 7,500
Buy 26 Feb 2007
Value US$10,975.50 | Price 13.50 | Shares 813
Buy 26 Feb 2007
Value US$3,871.63 | Price 13.49 | Shares 287
Buy 26 Feb 2007
Value US$2,696.00 | Price 13.48 | Shares 200
Buy 26 Feb 2007
Value US$5,384.00 | Price 13.46 | Shares 400
Planned sale 20 Feb 2007
Value US$40,950.00 | Price 13.65 | Shares 3,000
Planned sale 16 Feb 2007
Value US$205,500.00 | Price 13.70 | Shares 15,000
Planned sale 15 Feb 2007
Value US$480,200.00 | Price 13.72 | Shares 35,000
Planned sale 15 Feb 2007
Value US$68,600.00 | Price 13.72 | Shares 5,000
Planned sale 14 Feb 2007
Value US$103,500.00 | Price 13.80 | Shares 7,500
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2009-12-14 2009-12-10 B Purchase BICHARA AXEL Non-Executive Director
94,430 -38.8%
434.23
US$1,957,704 		94,430 -38.8% 434.23 US$1,957,704
2009-12-10 2009-12-08 B Purchase BICHARA AXEL Non-Executive Director
32,503 -5.2%
251.54
US$1,546,531 		32,503 -5.2% 251.54 US$1,546,531
2009-06-02 2009-06-01 S Sale Buchler D Ari

S.V.P. and General Counsel

Officer
40,229 -38.1%
98.25
US$1,986,111 		40,229 -38.1% 98.25 US$1,986,111
2009-06-02 2009-05-29 S Sale Buchler D Ari

S.V.P. and General Counsel

Officer
3,000 -2.9%
13.85
US$41,550 		3,000 -2.9% 13.85 US$41,550
2009-02-17 2009-02-13 S Sale CASH JAMES I Non-Executive Director
5,000 -20.8%
14.22
US$71,100 		5,000 -20.8% 14.22 US$71,100
2009-02-17 2009-02-12 S Sale CASH JAMES I Non-Executive Director
40,000 -67.7%
14.16
US$566,400 		40,000 -67.7% 14.16 US$566,400
2008-04-09 2008-04-07 PlS Planned sale Powell Stephen John

S.V.P., Worldwide Sales

Officer
1,250 -1.3%
16.17
US$20,212 		1,250 -1.3% 16.17 US$20,212
2008-03-11 2008-03-07 PlS Planned sale Powell Stephen John

S.V.P., Worldwide Sales

Officer
1,250 -1.9%
15.99
US$19,988 		1,250 -1.9% 15.99 US$19,988
2008-02-11 2008-02-07 PlS Planned sale Powell Stephen John

S.V.P., Worldwide Sales

Officer
1,250 -2.0%
16.47
US$20,588 		1,250 -2.0% 16.47 US$20,588
2008-02-08 2008-02-06 PlS Planned sale Weismann Rodger

Senior Vice President and CFO

Officer
15,000 -17.3%
16.23
US$243,450 		15,000 -17.3% 16.23 US$243,450
2008-01-09 2008-01-07 PlS Planned sale Powell Stephen John

S.V.P., Worldwide Sales

Officer
1,250 -2.0%
21.21
US$26,512 		1,250 -2.0% 21.21 US$26,512
2007-12-31 2007-12-27 PlS Planned sale Owings Michael Paul

V.P., Quality & Reg Compliance

Officer
750 -4.3%
21.50
US$16,125 		750 -4.3% 21.50 US$16,125
2007-12-11 2007-12-07 PlS Planned sale Powell Stephen John

S.V.P., Worldwide Sales

Officer
1,250 -2.0%
23.87
US$29,838 		1,250 -2.0% 23.87 US$29,838
2007-12-05 2007-12-03 PlS Planned sale Young Martin Andrew

VP, Corporate Development

Officer
2,733 -18.2%
24.93
US$68,134 		2,733 -18.2% 24.93 US$68,134
2007-12-04 2007-11-30 S Sale BICHARA AXEL Non-Executive Director
286,070 -100.0%
24.85
US$7,109,984 		286,070 -100.0% 24.85 US$7,109,984
2007-11-30 2007-11-29 S Sale BICHARA AXEL Non-Executive Director
600,000 -66.8%
23.72
US$14,233,020 		600,000 -66.8% 23.72 US$14,233,020
2007-11-30 2007-11-28 S Sale BICHARA AXEL Non-Executive Director
100,000 -10.0%
22.95
US$2,295,120 		100,000 -10.0% 22.95 US$2,295,120
2007-11-21 2007-11-20 S Sale BICHARA AXEL Non-Executive Director
28,744 -2.8%
23.02
US$661,782 		28,744 -2.8% 23.02 US$661,782
2007-11-21 2007-11-19 PlS Planned sale Becker Victor P

V.P. Human Resources

Officer
750 -2.8%
22.39
US$16,792 		750 -2.8% 22.39 US$16,792
2007-11-14 2007-11-13 S Sale Becker Victor P

V.P. Human Resources

Officer
5,000 -16.5%
21.52
US$107,600 		5,000 -16.5% 21.52 US$107,600
2007-11-14 2007-11-12 S Sale Becker Victor P

V.P. Human Resources

Officer
30,000 -54.2%
21.55
US$646,500 		30,000 -54.2% 21.55 US$646,500
2007-11-13 2007-11-09 S Sale Rosenberg Steven J

Senior Vice President

Officer
18,751 -13.5%
21.68
US$406,522 		18,751 -13.5% 21.68 US$406,522
2007-11-13 2007-11-09 S Sale Rosenberg Steven J

Senior Vice President

Officer
26,249 -17.9%
21.68
US$569,078 		26,249 -17.9% 21.68 US$569,078
2007-11-09 2007-11-08 S Sale BICHARA AXEL Non-Executive Director
14,599 -1.4%
23.19
US$338,561 		14,599 -1.4% 23.19 US$338,561
2007-11-09 2007-11-07 PlS Planned sale Powell Stephen John

S.V.P., Worldwide Sales

Officer
1,250 -2.0%
23.28
US$29,100 		1,250 -2.0% 23.28 US$29,100
2007-11-08 2007-11-07 S Sale Weiler Robert K

President and C.E.O.

Executive Director
25,000 -5.0%
23.28
US$582,000 		25,000 -5.0% 23.28 US$582,000
2007-11-08 2007-11-06 S Sale Weiler Robert K

President and C.E.O.

Executive Director
75,000 -13.7%
23.52
US$1,764,000 		75,000 -13.7% 23.52 US$1,764,000
2007-11-07 2007-11-05 PlS Planned sale Young Martin Andrew

VP, Corporate Development

Officer
6,375 -35.9%
23.14
US$147,518 		6,375 -35.9% 23.14 US$147,518
2007-11-05 2007-11-05 S Sale Weismann Rodger

Senior Vice President and CFO

Officer
24,672 -22.1%
23.27
US$574,117 		24,672 -22.1% 23.27 US$574,117
2007-11-05 2007-11-02 S Sale Weismann Rodger

Senior Vice President and CFO

Officer
5,328 -5.8%
23.22
US$123,716 		5,328 -5.8% 23.22 US$123,716
2007-11-05 2007-11-01 PlS Planned sale Rosenberg Steven J

Senior Vice President

Officer
22,500 -17.6%
23.45
US$527,625 		22,500 -17.6% 23.45 US$527,625
2007-11-05 2007-11-01 PlS Planned sale Weismann Rodger

Senior Vice President and CFO

Officer
15,000 -14.7%
23.43
US$351,450 		15,000 -14.7% 23.43 US$351,450
2007-10-10 2007-10-09 PlS Planned sale Powell Stephen John

S.V.P., Worldwide Sales

Officer
1,250 -2.0%
20.00
US$25,000 		1,250 -2.0% 20.00 US$25,000
2007-10-01 2007-09-27 PlS Planned sale Owings Michael Paul

V.P., Quality & Reg Compliance

Officer
750 -4.3%
20.10
US$15,075 		750 -4.3% 20.10 US$15,075
2007-09-24 2007-09-21 PlS Planned sale Bleicher Paul A

Chrmn, Chief Strategy Officer

Executive Director
21,188 -3.9%
18.91
US$400,665 		21,188 -3.9% 18.91 US$400,665
2007-09-24 2007-09-20 PlS Planned sale Bleicher Paul A

Chrmn, Chief Strategy Officer

Executive Director
3,812 -0.7%
18.90
US$72,047 		3,812 -0.7% 18.90 US$72,047
2007-09-11 2007-09-07 PlS Planned sale Powell Stephen John

S.V.P., Worldwide Sales

Officer
1,250 -2.0%
17.00
US$21,250 		1,250 -2.0% 17.00 US$21,250
2007-09-07 2007-09-06 PlS Planned sale Bleicher Paul A

Chrmn, Chief Strategy Officer

Executive Director
5,000 -0.9%
17.25
US$86,250 		5,000 -0.9% 17.25 US$86,250
2007-09-07 2007-09-05 PlS Planned sale Bleicher Paul A

Chrmn, Chief Strategy Officer

Executive Director
7,500 -1.4%
17.66
US$132,450 		7,500 -1.4% 17.66 US$132,450
2007-08-24 2007-08-22 PlS Planned sale Becker Victor P

V.P. Human Resources

Officer
5,000 -16.5%
18.22
US$91,100 		5,000 -16.5% 18.22 US$91,100
2007-08-23 2007-08-21 PlS Planned sale Bleicher Paul A

Chrmn, Chief Strategy Officer

Executive Director
24,000 -4.1%
18.90
US$453,600 		24,000 -4.1% 18.90 US$453,600
2007-08-17 2007-08-16 PlS Planned sale Weiler Robert K

President and C.E.O.

Executive Director
15,000 -3.3%
17.92
US$268,800 		15,000 -3.3% 17.92 US$268,800
2007-08-17 2007-08-15 PlS Planned sale Weiler Robert K

President and C.E.O.

Executive Director
35,000 -7.4%
18.35
US$642,250 		35,000 -7.4% 18.35 US$642,250
2007-08-16 2007-08-15 PlS Planned sale Bleicher Paul A

Chrmn, Chief Strategy Officer

Executive Director
6,000 -1.0%
18.55
US$111,300 		6,000 -1.0% 18.55 US$111,300
2007-08-16 2007-08-14 PlS Planned sale Bleicher Paul A

Chrmn, Chief Strategy Officer

Executive Director
7,500 -1.3%
17.87
US$134,025 		7,500 -1.3% 17.87 US$134,025
2007-08-15 2007-08-14 PlS Planned sale Buchler D Ari

SVP and General Counsel

Officer
7,800 -11.1%
17.94
US$139,932 		7,800 -11.1% 17.94 US$139,932
2007-08-15 2007-08-13 PlS Planned sale Buchler D Ari

SVP and General Counsel

Officer
4,700 -7.0%
18.58
US$87,326 		4,700 -7.0% 18.58 US$87,326
2007-08-15 2007-08-13 PlS Planned sale Buchler D Ari

SVP and General Counsel

Officer
3,100 -4.7%
18.58
US$57,598 		3,100 -4.7% 18.58 US$57,598
2007-08-09 2007-08-07 PlS Planned sale Powell Stephen John

S.V.P., Worldwide Sales

Officer
1,667 -2.7%
17.62
US$29,373 		1,667 -2.7% 17.62 US$29,373
2007-08-07 2007-08-06 S Sale Weismann Rodger

Senior Vice President and CFO

Officer
20,000 -18.7%
17.16
US$343,200 		20,000 -18.7% 17.16 US$343,200
2007-08-03 2007-08-02 PlS Planned sale Weiler Robert K

President and C.E.O.

Executive Director
15,000 -3.3%
17.51
US$262,680 		15,000 -3.3% 17.51 US$262,680
2007-08-03 2007-08-01 PlS Planned sale Weiler Robert K

President and C.E.O.

Executive Director
25,000 -5.4%
17.17
US$429,305 		25,000 -5.4% 17.17 US$429,305
2007-08-03 2007-08-01 S Sale Weiler Robert K

President and C.E.O.

Executive Director
10,000 -2.3%
17.17
US$171,722 		10,000 -2.3% 17.17 US$171,722
2007-08-03 2007-07-31 PlS Planned sale Bleicher Paul A

Chrmn, Chief Strategy Officer

Executive Director
25,000 -4.0%
17.35
US$433,695 		25,000 -4.0% 17.35 US$433,695
2007-08-01 2007-07-31 PlS Planned sale Buchler D Ari

SVP and General Counsel

Officer
7,800 -11.1%
17.50
US$136,533 		7,800 -11.1% 17.50 US$136,533
2007-08-01 2007-07-30 PlS Planned sale Buchler D Ari

SVP and General Counsel

Officer
7,850 -11.2%
17.08
US$134,103 		7,850 -11.2% 17.08 US$134,103
2007-07-31 2007-07-27 S Sale Owings Michael Paul

V.P., Quality & Reg Compliance

Officer
4,000 -25.0%
17.24
US$68,949 		4,000 -25.0% 17.24 US$68,949
2007-07-26 2007-07-24 PlS Planned sale Powell Stephen John

S.V.P., Worldwide Sales

Officer
10,000 -14.3%
16.33
US$163,254 		10,000 -14.3% 16.33 US$163,254
2007-07-05 2007-07-02 PlS Planned sale Young Martin Andrew

VP, Corporate Development

Officer
3,645 -28.3%
16.89
US$61,564 		3,645 -28.3% 16.89 US$61,564
2007-07-05 2007-07-02 PlS Planned sale Rosenberg Steven J

Senior Vice President

Officer
20,000 -16.9%
16.89
US$337,800 		20,000 -16.9% 16.89 US$337,800
2007-05-22 2007-05-21 PlS Planned sale Becker Victor P

V.P. Human Resources

Officer
1,000 -3.8%
15.20
US$15,200 		1,000 -3.8% 15.20 US$15,200
2007-05-04 2007-05-02 PlS Planned sale Rosenberg Steven J

Senior Vice President

Officer
20,000 -16.9%
15.61
US$312,200 		20,000 -16.9% 15.61 US$312,200
2007-04-11 2007-04-09 PlS Planned sale Powell Stephen John

S.V.P., Worldwide Sales

Officer
1,666 -2.7%
14.13
US$23,541 		1,666 -2.7% 14.13 US$23,541
2007-03-09 2007-03-07 PlS Planned sale Powell Stephen John

S.V.P., Worldwide Sales

Officer
1,667 -2.7%
13.49
US$22,488 		1,667 -2.7% 13.49 US$22,488
2007-03-05 2007-03-02 PlS Planned sale Bleicher Paul A

Chrmn, Chief Strategy Officer

Executive Director
5,000 -0.8%
13.10
US$65,500 		5,000 -0.8% 13.10 US$65,500
2007-03-05 2007-03-01 PlS Planned sale Bleicher Paul A

Chrmn, Chief Strategy Officer

Executive Director
7,500 -1.2%
13.25
US$99,375 		7,500 -1.2% 13.25 US$99,375
2007-02-28 2007-02-26 B Purchase Slater Eve Elizabeth Non-Executive Director
813 +91.7%
13.50
US$10,976 		813 +91.7% 13.50 US$10,976
2007-02-28 2007-02-26 B Purchase Slater Eve Elizabeth Non-Executive Director
287 +20.3%
13.49
US$3,872 		287 +20.3% 13.49 US$3,872
2007-02-28 2007-02-26 B Purchase Slater Eve Elizabeth Non-Executive Director
200 +13.3%
13.48
US$2,696 		200 +13.3% 13.48 US$2,696
2007-02-28 2007-02-26 B Purchase Slater Eve Elizabeth Non-Executive Director
400 +30.8%
13.46
US$5,384 		400 +30.8% 13.46 US$5,384
2007-02-22 2007-02-20 PlS Planned sale Becker Victor P

V.P. Human Resources

Officer
3,000 -16.3%
13.65
US$40,950 		3,000 -16.3% 13.65 US$40,950
2007-02-20 2007-02-16 PlS Planned sale Weiler Robert K

President and C.E.O.

Executive Director
15,000 -4.1%
13.70
US$205,500 		15,000 -4.1% 13.70 US$205,500
2007-02-20 2007-02-15 PlS Planned sale Weiler Robert K

President and C.E.O.

Executive Director
35,000 -9.1%
13.72
US$480,200 		35,000 -9.1% 13.72 US$480,200
2007-02-16 2007-02-15 PlS Planned sale Bleicher Paul A

Chrmn, Chief Strategy Officer

Executive Director
5,000 -0.8%
13.72
US$68,600 		5,000 -0.8% 13.72 US$68,600
2007-02-16 2007-02-14 PlS Planned sale Bleicher Paul A

Chrmn, Chief Strategy Officer

Executive Director
7,500 -1.2%
13.80
US$103,500 		7,500 -1.2% 13.80 US$103,500
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