Sweden Specialty Retailers

Online Brands Nordic AB (OBAB)

Track

Over the past 90 days, Online Brands Nordic AB has seen three insider buy transactions totaling 7,499,500 SEK. These purchases were executed by two board members, including Chairman David Rönnberg and board member Per-Arne Blomquist. This activity occurs amid a 90-day stock price decline of 8.8% and follows the company's most recent earnings report in May 2025.
Ticker: OBAB Exchange: STO
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Online Brands Nordic AB. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
3.1
David Rönnberg Chairman of the Board of Directors Director
Transaction date
Purchase
Price
99.11
Quantity 61,474
Value SEK4,312,472
3.1
David Rönnberg Chairman of the Board of Directors Director
Transaction date
Purchase
Price
185.60
Quantity 77,091
Value SEK220,472
1.7
Per-Arne Blomquist Member of the Board of Directors Director
Through Qarlbo Partners AB, a closely affiliated person
Transaction date
Purchase
Price
356.96
Quantity 17,519
Value SEK3,772,878
3.1
David Rönnberg Chairman of the Board of Directors Director
Transaction date
Purchase
Price
12.40
Quantity 15,000
Value SEK186,000
3.1
David Rönnberg Chairman of the Board of Directors Director
Transaction date
Purchase
Price
17.50
Quantity 15,000
Value SEK262,500
3.8
Carl Rydin Member of the Board of Directors Director
Through Jofam AB, a closely affiliated person
Transaction date
Purchase
Price
14.40
Quantity 200,000
Value SEK2,879,960
3.8
Carl Rydin Member of the Board of Directors Director
Through Jofam AB, a closely affiliated person
Transaction date
Purchase
Price
12.00
Quantity 200,000
Value SEK2,400,000
1.5
Mathias Hedström Member of the Board of Directors Director
Transaction date
Purchase
Price
14.07
Quantity 3,985
Value SEK56,069
3.2
Jofam AB Member of the Board of Directors Director
Through a closely affiliated person
Transaction date
Purchase
Price
12.00
Quantity 90,000
Value SEK1,080,000
2.9
Henric Bunge Member of the Board of Directors Director
Transaction date
Purchase
Price
12.00
Quantity 10,000
Value SEK120,000
3.8
Carl Rydin Member of the Board of Directors Director
Through Jofam AB, a closely affiliated person
Transaction date
Purchase
Price
14.28
Quantity 20,000
Value SEK285,676
3.2
Jofam AB Member of the Board of Directors Director
Through a closely affiliated person
Transaction date
Purchase
Price
13.45
Quantity 19,000
Value SEK255,468
3.8
Carl Rydin Member of the Board of Directors Director
Through Jofam AB, a closely affiliated person
Transaction date
Purchase
Price
15.17
Quantity 50,000
Value SEK758,555
3.8
Carl Rydin Member of the Board of Directors Director
Through Jofam AB, a closely affiliated person
Transaction date
Purchase
Price
13.16
Quantity 13,333
Value SEK175,426
3.8
Carl Rydin Member of the Board of Directors Director
Through Jofam AB, a closely affiliated person
Transaction date
Purchase
Price
13.17
Quantity 20,000
Value SEK263,380
3.1
David Rönnberg Chairman of the Board of Directors Director
Transaction date
Purchase
Price
16.50
Quantity 20,000
Value SEK330,000
3.1
David Rönnberg Chairman of the Board of Directors Director
Transaction date
Purchase
Price
11.20
Quantity 50,000
Value SEK560,000
3.1
David Rönnberg Chairman of the Board of Directors Director
Transaction date
Purchase
Price
13.10
Quantity 9,225
Value SEK120,848
3.2
Jofam AB Member of the Board of Directors Director
Through a closely affiliated person
Transaction date
Purchase
Price
13.71
Quantity 20,000
Value SEK274,200
2.9
Henric Bunge Member of the Board of Directors Director
Transaction date
Purchase
Price
15.00
Quantity 10,000
Value SEK150,000
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-07-06 2026-07-06 B Purchase
3.1
David Rönnberg

Chairman of the Board of Directors

Director
61,474
99.11
SEK4,312,472 		61,474 99.11 SEK4,312,472
2026-06-29 2026-06-26 B Purchase
3.1
David Rönnberg

Chairman of the Board of Directors

Director
77,091
185.60
SEK220,472 		77,091 185.60 SEK220,472
2026-06-26 2026-06-24 B Purchase
1.7
Per-Arne Blomquist

Member of the Board of Directors

Through Qarlbo Partners AB, a closely affiliated person Director
17,519
356.96
SEK3,772,878 		17,519 356.96 SEK3,772,878
2026-03-26 2026-03-25 B Purchase
3.1
David Rönnberg

Chairman of the Board of Directors

Director
15,000
12.40
SEK186,000 		15,000 12.40 SEK186,000
2026-01-06 2026-01-02 B Purchase
3.1
David Rönnberg

Chairman of the Board of Directors

Director
15,000
17.50
SEK262,500 		15,000 17.50 SEK262,500
2025-11-27 2025-11-26 B Purchase
3.8
Carl Rydin

Member of the Board of Directors

Through Jofam AB, a closely affiliated person Director
200,000
14.40
SEK2,879,960 		200,000 14.40 SEK2,879,960
2025-09-17 2025-09-16 B Purchase
3.8
Carl Rydin

Member of the Board of Directors

Through Jofam AB, a closely affiliated person Director
200,000
12.00
SEK2,400,000 		200,000 12.00 SEK2,400,000
2024-12-16 2024-12-16 B Purchase
1.5
Mathias Hedström

Member of the Board of Directors

Director
3,985
14.07
SEK56,069 		3,985 14.07 SEK56,069
2024-12-10 2024-12-09 B Purchase
3.2
Jofam AB

Member of the Board of Directors

Through a closely affiliated person Director
90,000
12.00
SEK1,080,000 		90,000 12.00 SEK1,080,000
2024-12-06 2024-12-04 B Purchase
2.9
Henric Bunge

Member of the Board of Directors

Director
10,000
12.00
SEK120,000 		10,000 12.00 SEK120,000
2024-10-11 2024-10-10 B Purchase
3.8
Carl Rydin

Member of the Board of Directors

Through Jofam AB, a closely affiliated person Director
20,000
14.28
SEK285,676 		20,000 14.28 SEK285,676
2024-07-01 2024-06-28 B Purchase
3.2
Jofam AB

Member of the Board of Directors

Through a closely affiliated person Director
19,000
13.45
SEK255,468 		19,000 13.45 SEK255,468
2024-06-03 2024-05-29 B Purchase
3.8
Carl Rydin

Member of the Board of Directors

Through Jofam AB, a closely affiliated person Director
50,000
15.17
SEK758,555 		50,000 15.17 SEK758,555
2024-05-17 2024-05-16 B Purchase
3.8
Carl Rydin

Member of the Board of Directors

Through Jofam AB, a closely affiliated person Director
13,333
13.16
SEK175,426 		13,333 13.16 SEK175,426
2024-05-17 2024-05-15 B Purchase
3.8
Carl Rydin

Member of the Board of Directors

Through Jofam AB, a closely affiliated person Director
20,000
13.17
SEK263,380 		20,000 13.17 SEK263,380
2024-04-03 2024-04-03 B Purchase
3.1
David Rönnberg

Chairman of the Board of Directors

Director
20,000
16.50
SEK330,000 		20,000 16.50 SEK330,000
2024-01-04 2024-01-02 B Purchase
3.1
David Rönnberg

Chairman of the Board of Directors

Director
50,000
11.20
SEK560,000 		50,000 11.20 SEK560,000
2023-10-17 2023-10-16 B Purchase
3.1
David Rönnberg

Chairman of the Board of Directors

Director
9,225
13.10
SEK120,848 		9,225 13.10 SEK120,848
2023-08-28 2023-08-24 B Purchase
3.2
Jofam AB

Member of the Board of Directors

Through a closely affiliated person Director
20,000
13.71
SEK274,200 		20,000 13.71 SEK274,200
2023-07-03 2023-06-28 B Purchase
2.9
Henric Bunge

Member of the Board of Directors

Director
10,000
15.00
SEK150,000 		10,000 15.00 SEK150,000
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