Sweden Specialty Retailers

H & M Hennes & Mauritz AB (HM-B)

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H & M Hennes & Mauritz AB experienced significant insider trading activity over the past ninety days, characterized exclusively by purchases. Chairman Karl-Johan Persson led these acquisitions, accumulating substantial share volumes. Despite a slight decline in stock performance, four insiders collectively invested over 1.6 billion SEK, coinciding with the latest earnings report period.
Ticker: HM-B Exchange: STO
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for H & M Hennes & Mauritz AB. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Saed El-Achkar Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
331.27
Quantity 24,885
Value SEK3,733,952
Saed El-Achkar Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
30.81
Quantity 87,792
Value SEK1,839,069
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
398.20
Quantity 57,362
Value SEK1,267,088
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
173.53
Quantity 850,000
Value SEK147,499,990
Diego Teijeiro Ruiz Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
174.86
Quantity 8,000
Value SEK1,398,880
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
175.38
Quantity 650,000
Value SEK113,998,820
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
175.72
Quantity 800,000
Value SEK140,573,760
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
175.19
Quantity 1,650,000
Value SEK289,059,375
2.9
Adam Gustav Karlsson Chief Financial Officer (CFO) Officer
Transaction date
Purchase
Price
160.76
Quantity 4,950
Value SEK795,762
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
166.41
Quantity 700,000
Value SEK116,483,710
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
164.79
Quantity 1,400,000
Value SEK230,704,460
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
166.75
Quantity 1,500,000
Value SEK250,124,700
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
166.62
Quantity 2,000,000
Value SEK333,234,800
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
165.72
Quantity 1,750,000
Value SEK290,010,525
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
164.97
Quantity 2,750,000
Value SEK453,654,850
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
160.77
Quantity 1,500,000
Value SEK241,154,250
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
164.82
Quantity 600,000
Value SEK98,894,340
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
160.98
Quantity 650,261
Value SEK104,679,731
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
159.89
Quantity 2,200,000
Value SEK351,758,000
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
164.43
Quantity 1,600,000
Value SEK263,088,320
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-09-25 2026-09-24 B Purchase
Saed El-Achkar

Other member of the company's administrative, management or supervisory body
24,885
331.27
SEK3,733,952 		24,885 331.27 SEK3,733,952
2026-09-25 2026-09-24 B Purchase
Saed El-Achkar

Other member of the company's administrative, management or supervisory body
87,792
30.81
SEK1,839,069 		87,792 30.81 SEK1,839,069
2026-08-20 2026-08-18 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
57,362
398.20
SEK1,267,088 		57,362 398.20 SEK1,267,088
2026-08-20 2026-08-17 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
850,000
173.53
SEK147,499,990 		850,000 173.53 SEK147,499,990
2026-08-18 2026-08-17 B Purchase
Diego Teijeiro Ruiz

Other member of the company's administrative, management or supervisory body
8,000
174.86
SEK1,398,880 		8,000 174.86 SEK1,398,880
2026-08-17 2026-08-14 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
650,000
175.38
SEK113,998,820 		650,000 175.38 SEK113,998,820
2026-08-17 2026-08-13 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
800,000
175.72
SEK140,573,760 		800,000 175.72 SEK140,573,760
2026-08-17 2026-08-12 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,650,000
175.19
SEK289,059,375 		1,650,000 175.19 SEK289,059,375
2026-07-09 2026-07-08 B Purchase
2.9
Adam Gustav Karlsson

Chief Financial Officer (CFO)

Officer
4,950
160.76
SEK795,762 		4,950 160.76 SEK795,762
2026-07-03 2026-07-02 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
700,000
166.41
SEK116,483,710 		700,000 166.41 SEK116,483,710
2026-07-03 2026-07-01 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,400,000
164.79
SEK230,704,460 		1,400,000 164.79 SEK230,704,460
2026-07-03 2026-06-30 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,500,000
166.75
SEK250,124,700 		1,500,000 166.75 SEK250,124,700
2026-06-30 2026-06-29 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
2,000,000
166.62
SEK333,234,800 		2,000,000 166.62 SEK333,234,800
2026-06-30 2026-06-26 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,750,000
165.72
SEK290,010,525 		1,750,000 165.72 SEK290,010,525
2026-06-30 2026-06-25 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
2,750,000
164.97
SEK453,654,850 		2,750,000 164.97 SEK453,654,850
2026-05-21 2026-05-20 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,500,000
160.77
SEK241,154,250 		1,500,000 160.77 SEK241,154,250
2026-05-21 2026-05-19 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
600,000
164.82
SEK98,894,340 		600,000 164.82 SEK98,894,340
2026-05-21 2026-05-18 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
650,261
160.98
SEK104,679,731 		650,261 160.98 SEK104,679,731
2026-05-13 2026-05-12 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
2,200,000
159.89
SEK351,758,000 		2,200,000 159.89 SEK351,758,000
2026-05-13 2026-05-11 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,600,000
164.43
SEK263,088,320 		1,600,000 164.43 SEK263,088,320
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