Sweden Specialty Retailers

H & M Hennes & Mauritz AB (HM-B)

H & M Hennes & Mauritz AB experienced significant insider trading activity recently, characterized by substantial net buying. Chairman Karl-Johan Persson led these acquisitions, purchasing millions of shares following the September earnings report. Five insiders participated in twenty-four transactions, totaling over 282 million dollars in net purchases, reflecting notable confidence despite flat ninety-day stock performance.
Ticker: HM-B Exchange: STO
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for H & M Hennes & Mauritz AB. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
144.83
Quantity 85,786
Value SEK178,981
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
155.59
Quantity 80,021
Value SEK1,567,493
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
103.97
Quantity 69,151
Value SEK196,289
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
162.41
Quantity 700,000
Value SEK113,688,960
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
162.19
Quantity 500,000
Value SEK81,096,300
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
160.53
Quantity 600,000
Value SEK96,316,440
Aneta Pokucinska Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
159.55
Quantity 1,500
Value SEK239,325
3.1
Mehmet Arisoy Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
14.16
Quantity 1,000
Value €14,160
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
160.12
Quantity 600,000
Value SEK96,072,960
3.1
Mehmet Arisoy Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
14.04
Quantity 3,800
Value €53,352
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
158.94
Quantity 700,000
Value SEK111,261,150
3.1
Mehmet Arisoy Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
14.15
Quantity 400
Value €5,660
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
159.90
Quantity 1,000,000
Value SEK159,901,800
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
162.28
Quantity 1,400,000
Value SEK227,188,640
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
162.20
Quantity 2,000,000
Value SEK324,395,600
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
162.62
Quantity 4,000,000
Value SEK650,471,600
Saed El-Achkar Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
162.30
Quantity 1,300
Value SEK210,990
Saed El-Achkar Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
161.35
Quantity 2,560
Value SEK413,056
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
175.53
Quantity 1,440
Value SEK252,761
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
173.53
Quantity 850,000
Value SEK147,499,990
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-10-16 2026-10-15 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
85,786
144.83
SEK178,981 		85,786 144.83 SEK178,981
2026-10-16 2026-10-14 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
80,021
155.59
SEK1,567,493 		80,021 155.59 SEK1,567,493
2026-10-16 2026-10-13 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
69,151
103.97
SEK196,289 		69,151 103.97 SEK196,289
2026-10-09 2026-10-08 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
700,000
162.41
SEK113,688,960 		700,000 162.41 SEK113,688,960
2026-10-09 2026-10-07 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
500,000
162.19
SEK81,096,300 		500,000 162.19 SEK81,096,300
2026-10-09 2026-10-06 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
600,000
160.53
SEK96,316,440 		600,000 160.53 SEK96,316,440
2026-10-07 2026-10-02 B Purchase
Aneta Pokucinska

Other member of the company's administrative, management or supervisory body
1,500
159.55
SEK239,325 		1,500 159.55 SEK239,325
2026-10-06 2026-10-02 B Purchase
3.1
Mehmet Arisoy

Other member of the company's administrative, management or supervisory body
1,000
14.16
€14,160 		1,000 14.16 €14,160
2026-10-05 2026-10-02 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
600,000
160.12
SEK96,072,960 		600,000 160.12 SEK96,072,960
2026-10-06 2026-10-01 B Purchase
3.1
Mehmet Arisoy

Other member of the company's administrative, management or supervisory body
3,800
14.04
€53,352 		3,800 14.04 €53,352
2026-10-05 2026-10-01 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
700,000
158.94
SEK111,261,150 		700,000 158.94 SEK111,261,150
2026-10-06 2026-09-30 B Purchase
3.1
Mehmet Arisoy

Other member of the company's administrative, management or supervisory body
400
14.15
€5,660 		400 14.15 €5,660
2026-10-05 2026-09-30 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,000,000
159.90
SEK159,901,800 		1,000,000 159.90 SEK159,901,800
2026-09-29 2026-09-28 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,400,000
162.28
SEK227,188,640 		1,400,000 162.28 SEK227,188,640
2026-09-29 2026-09-25 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
2,000,000
162.20
SEK324,395,600 		2,000,000 162.20 SEK324,395,600
2026-09-29 2026-09-24 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
4,000,000
162.62
SEK650,471,600 		4,000,000 162.62 SEK650,471,600
2026-09-25 2026-09-24 B Purchase
Saed El-Achkar

Other member of the company's administrative, management or supervisory body
1,300
162.30
SEK210,990 		1,300 162.30 SEK210,990
2026-09-25 2026-09-24 B Purchase
Saed El-Achkar

Other member of the company's administrative, management or supervisory body
2,560
161.35
SEK413,056 		2,560 161.35 SEK413,056
2026-08-20 2026-08-18 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,440
175.53
SEK252,761 		1,440 175.53 SEK252,761
2026-08-20 2026-08-17 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
850,000
173.53
SEK147,499,990 		850,000 173.53 SEK147,499,990

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