Sweden Specialty Retailers

H & M Hennes & Mauritz AB (HM-B)

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H & M Hennes & Mauritz AB experienced significant insider buying recently. Chairman Karl-Johan Persson acquired substantial shares, totaling over 2.7 billion SEK. CFO Adam Gustav Karlsson also purchased stock following the June 2026 earnings report, which exceeded expectations. These transactions reflect strong leadership confidence amid positive stock performance trends.
Ticker: HM-B Exchange: STO
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for H & M Hennes & Mauritz AB. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Buy 8 Jul 2026
Value SEK4,080,129.56 | Price 409.50 | Shares 28,232
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-07-09 2026-07-08 B Purchase
2.9
Adam Gustav Karlsson

Chief Financial Officer (CFO)

Officer
28,232
409.50
SEK4,080,130 		28,232 409.50 SEK4,080,130
2026-07-03 2026-07-02 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
49,678
335.19
SEK249,916 		49,678 335.19 SEK249,916
2026-07-03 2026-07-01 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
68,790
247.02
SEK4,166,515 		68,790 247.02 SEK4,166,515
2026-07-03 2026-06-30 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,500,000
166.75
SEK250,124,700 		1,500,000 166.75 SEK250,124,700
2026-06-30 2026-06-29 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
2,000,000
166.62
SEK333,234,800 		2,000,000 166.62 SEK333,234,800
2026-06-30 2026-06-26 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,750,000
165.72
SEK290,010,525 		1,750,000 165.72 SEK290,010,525
2026-06-30 2026-06-25 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
2,750,000
164.97
SEK453,654,850 		2,750,000 164.97 SEK453,654,850
2026-05-21 2026-05-20 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,500,000
160.77
SEK241,154,250 		1,500,000 160.77 SEK241,154,250
2026-05-21 2026-05-19 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
600,000
164.82
SEK98,894,340 		600,000 164.82 SEK98,894,340
2026-05-21 2026-05-18 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
650,261
160.98
SEK104,679,731 		650,261 160.98 SEK104,679,731
2026-05-13 2026-05-12 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
2,200,000
159.89
SEK351,758,000 		2,200,000 159.89 SEK351,758,000
2026-05-13 2026-05-11 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,600,000
164.43
SEK263,088,320 		1,600,000 164.43 SEK263,088,320
2026-05-13 2026-05-08 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
800,000
167.89
SEK134,313,680 		800,000 167.89 SEK134,313,680
2026-05-07 2026-05-06 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
600,000
167.05
SEK100,232,820 		600,000 167.05 SEK100,232,820
2026-05-07 2026-05-05 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
500,000
164.95
SEK82,475,350 		500,000 164.95 SEK82,475,350
2026-05-07 2026-05-04 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
500,000
164.53
SEK82,262,850 		500,000 164.53 SEK82,262,850
2026-03-31 2026-03-30 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,000,000
172.11
SEK172,110,200 		1,000,000 172.11 SEK172,110,200
2026-03-31 2026-03-27 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
2,700,000
170.26
SEK459,690,120 		2,700,000 170.26 SEK459,690,120
2026-03-31 2026-03-26 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
4,500,000
168.64
SEK758,872,800 		4,500,000 168.64 SEK758,872,800
2026-03-27 2026-03-26 B Purchase
3.7
Daniel Ervér

Chief Executive Officer (CEO)/Managing Directory

Officer
7,750
170.05
SEK1,317,888 		7,750 170.05 SEK1,317,888
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