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United States Software & IT Services

MediaAlpha Inc (MAX)

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Over the last 90 days, MediaAlpha Inc. has seen significant insider selling activity, with a total sell value of over $10.5 million. Notably, Director Eugene Nonko and Chief Revenue Officer Keith Cramer have made multiple proposed and planned sales. This trend occurred following the last earnings report, which missed expectations.
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Ticker: MAX Exchange: NYS
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Activity signal Earnings
Top insiders
Trades
Nonko Eugene
3 sales — total 300,000 USD
Planned sale 17 Jun 2026
Value US$1,330,823.48 | Price 102.66 | Shares 92,190
Planned sale 17 Jun 2026
Value US$3,978,759.25 | Price 160.47 | Shares 12,523
Proposed sale 17 Jun 2026
Value US$100,000.00 | Price 10.01 | Shares 1,000
Planned sale 16 Jun 2026
Value US$1,934,603.91 | Price 484.88 | Shares 84,803
Planned sale 16 Jun 2026
Value US$1,409,212.81 | Price 438.83 | Shares 21,931
Proposed sale 16 Jun 2026
Value US$100,000.00 | Price 10.00 | Shares 1,000
Planned sale 16 Jun 2026
Value US$100,000.00 | Price 10.01 | Shares 1,000
Proposed sale 16 Jun 2026
Value US$100,000.00 | Price 10.01 | Shares 1,000
Planned sale 15 Jun 2026
Value US$100,000.00 | Price 9.47 | Shares 1,000
Proposed sale 15 Jun 2026
Value US$100,000.00 | Price 9.47 | Shares 1,000
Planned sale 10 Jun 2026
Value US$100,000.00 | Price 10.00 | Shares 1,000
Planned sale 10 Jun 2026
Value US$100,000.00 | Price 10.00 | Shares 1,000
Planned sale 10 Jun 2026
Value US$100,000.00 | Price 10.00 | Shares 1,000
Proposed sale 10 Jun 2026
Value US$100,000.00 | Price 10.00 | Shares 1,000
Planned sale 5 Jun 2026
Value US$100,000.00 | Price 8.89 | Shares 1,000
Planned sale 5 Jun 2026
Value US$100,000.00 | Price 8.89 | Shares 1,000
Planned sale 15 May 2026
Value US$96,639.60 | Price 8.05 | Shares 12,000
Proposed sale 15 May 2026
Value US$169,119.00 | Price 8.05 | Shares 21,000
Planned sale 15 May 2026
Value US$40,476.50 | Price 8.10 | Shares 5,000
Proposed sale 15 May 2026
Value US$40,476.00 | Price 8.10 | Shares 5,000
Planned sale 15 May 2026
Value US$104,686.40 | Price 8.05 | Shares 13,000
Planned sale 6 May 2026
Value US$36,544.80 | Price 9.14 | Shares 4,000
Planned sale 5 May 2026
Value US$35,720.00 | Price 8.93 | Shares 4,000
Planned sale 4 May 2026
Value US$36,200.00 | Price 9.05 | Shares 4,000
Planned sale 29 Apr 2026
Value US$269,078.97 | Price 10.01 | Shares 26,888
Planned sale 29 Apr 2026
Value US$256,236.68 | Price 10.01 | Shares 25,606
Planned sale 29 Apr 2026
Value US$267,288.39 | Price 10.00 | Shares 26,739
Planned sale 28 Apr 2026
Value US$51,501.54 | Price 10.00 | Shares 5,150
Planned sale 28 Apr 2026
Value US$20,031.20 | Price 10.00 | Shares 2,003
Planned sale 28 Apr 2026
Value US$65,650.66 | Price 10.00 | Shares 6,565
Planned sale 27 Apr 2026
Value US$276,274.54 | Price 10.04 | Shares 27,513
Planned sale 27 Apr 2026
Value US$280,892.03 | Price 10.04 | Shares 27,972
Planned sale 27 Apr 2026
Value US$336,236.14 | Price 9.99 | Shares 33,663
Planned sale 22 Apr 2026
Value US$39,503.20 | Price 9.88 | Shares 4,000
Planned sale 21 Apr 2026
Value US$224,270.22 | Price 10.07 | Shares 22,274
Planned sale 21 Apr 2026
Value US$153,056.65 | Price 10.09 | Shares 15,172
Planned sale 21 Apr 2026
Value US$161,699.20 | Price 10.08 | Shares 16,047
Planned sale 20 Apr 2026
Value US$500,678.00 | Price 10.04 | Shares 49,844
Planned sale 20 Apr 2026
Value US$246,609.66 | Price 10.05 | Shares 24,529
Proposed sale 20 Apr 2026
Value US$2,552,435.00 | Price 10.05 | Shares 254,100
Planned sale 20 Apr 2026
Value US$287,014.14 | Price 10.06 | Shares 28,543
Proposed sale 20 Apr 2026
Value US$1,419,063.00 | Price 10.06 | Shares 141,123
Planned sale 15 Apr 2026
Value US$38,732.40 | Price 9.68 | Shares 4,000
Planned sale 15 Apr 2026
Value US$96,806.00 | Price 9.68 | Shares 10,000
Planned sale 14 Apr 2026
Value US$37,880.40 | Price 9.47 | Shares 4,000
Planned sale 13 Apr 2026
Value US$36,278.80 | Price 9.07 | Shares 4,000
Proposed sale 13 Apr 2026
Value US$108,836.00 | Price 9.07 | Shares 12,000
Planned sale 10 Apr 2026
Value US$27,750.00 | Price 9.25 | Shares 3,000
Planned sale 8 Apr 2026
Value US$39,127.60 | Price 9.78 | Shares 4,000
Planned sale 7 Apr 2026
Value US$37,842.80 | Price 9.46 | Shares 4,000
Planned sale 6 Apr 2026
Value US$37,364.80 | Price 9.34 | Shares 4,000
Proposed sale 6 Apr 2026
Value US$112,095.00 | Price 9.34 | Shares 12,000
Planned sale 1 Apr 2026
Value US$36,586.80 | Price 9.15 | Shares 4,000
Proposed sale 1 Apr 2026
Value US$26,315.00 | Price 9.15 | Shares 2,877
Planned sale 31 Mar 2026
Value US$38,400.00 | Price 9.60 | Shares 4,000
Planned sale 30 Mar 2026
Value US$36,920.40 | Price 9.23 | Shares 4,000
Planned sale 27 Mar 2026
Value US$28,320.00 | Price 9.44 | Shares 3,000
Planned sale 25 Mar 2026
Value US$37,662.00 | Price 9.42 | Shares 4,000
Planned sale 24 Mar 2026
Value US$37,905.20 | Price 9.48 | Shares 4,000
Planned sale 23 Mar 2026
Value US$38,680.00 | Price 9.67 | Shares 4,000
Planned sale 18 Mar 2026
Value US$38,360.00 | Price 9.59 | Shares 4,000
Planned sale 17 Mar 2026
Value US$51,956.90 | Price 9.94 | Shares 5,227
Sale 17 Mar 2026
Value US$4,040.00 | Price 10.00 | Shares 404
Planned sale 17 Mar 2026
Value US$18,990.00 | Price 10.00 | Shares 1,899
Planned sale 16 Mar 2026
Value US$39,727.20 | Price 9.93 | Shares 4,000
Planned sale 16 Mar 2026
Value US$98,946.00 | Price 9.89 | Shares 10,000
Proposed sale 16 Mar 2026
Value US$326,522.00 | Price 9.89 | Shares 33,000
Sale 16 Mar 2026
Value US$4,581.01 | Price 10.00 | Shares 458
Planned sale 16 Mar 2026
Value US$24,449.04 | Price 10.00 | Shares 2,444
Planned sale 11 Mar 2026
Value US$38,703.20 | Price 9.68 | Shares 4,000
Planned sale 10 Mar 2026
Value US$38,994.40 | Price 9.75 | Shares 4,000
Planned sale 9 Mar 2026
Value US$55,722.56 | Price 9.86 | Shares 5,650
Planned sale 9 Mar 2026
Value US$21,150.00 | Price 10.00 | Shares 2,115
Planned sale 9 Mar 2026
Value US$19,920.00 | Price 10.00 | Shares 1,992
Proposed sale 9 Mar 2026
Value US$726,000.00 | Price 10.00 | Shares 72,600
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-06-18 2026-06-17 PlS Planned sale
3.7
Nonko Eugene
Non-Executive Director
92,190 +31.6%
102.66
US$1,330,823 		92,190 +31.6% 102.66 US$1,330,823
2026-06-18 2026-06-17 PlS Planned sale
3.7
Nonko Eugene
Non-Executive Director
12,523 +47.3%
160.47
US$3,978,759 		12,523 +47.3% 160.47 US$3,978,759
2026-06-17 2026-06-17 PrS Proposed sale
3.7
Nonko Eugene

Director

Non-Executive Director
52,965
487.75
US$551,077 		52,965 487.75 US$551,077
2026-06-18 2026-06-16 PlS Planned sale
3.7
Nonko Eugene
Non-Executive Director
1,000 -1.1%
10.00
US$100,000 		1,000 -1.1% 10.00 US$100,000
2026-06-18 2026-06-16 PlS Planned sale
3.7
Nonko Eugene
Non-Executive Director
1,000 -0.2%
10.00
US$100,000 		1,000 -0.2% 10.00 US$100,000
2026-06-18 2026-06-16 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
1,000 -0.8%
10.01
US$100,000 		1,000 -0.8% 10.01 US$100,000
2026-06-16 2026-06-16 PrS Proposed sale
3.6
Yi Steven

Officer; Director

Executive Director
1,000
10.01
US$100,000 		1,000 10.01 US$100,000
2026-06-16 2026-06-16 PrS Proposed sale
3.7
Nonko Eugene

Director

Non-Executive Director
1,000
10.00
US$100,000 		1,000 10.00 US$100,000
2026-06-15 2026-06-15 PlS Planned sale
3.6
Cramer Keith

Chief Revenue Officer

Officer
1,000 -4.4%
9.47
US$100,000 		1,000 -4.4% 9.47 US$100,000
2026-06-15 2026-06-15 PrS Proposed sale
3.6
Cramer Keith

Officer

Officer
1,000
9.47
US$100,000 		1,000 9.47 US$100,000
2026-06-12 2026-06-10 PlS Planned sale
3.7
Nonko Eugene
Non-Executive Director
1,000 -1.6%
10.00
US$100,000 		1,000 -1.6% 10.00 US$100,000
2026-06-12 2026-06-10 PlS Planned sale
3.7
Nonko Eugene
Non-Executive Director
1,000 -1.6%
10.00
US$100,000 		1,000 -1.6% 10.00 US$100,000
2026-06-12 2026-06-10 PlS Planned sale
3.7
Nonko Eugene
Non-Executive Director
1,000 -0.3%
10.00
US$100,000 		1,000 -0.3% 10.00 US$100,000
2026-06-10 2026-06-10 PrS Proposed sale
3.7
Nonko Eugene

Director

Non-Executive Director
1,000
10.00
US$100,000 		1,000 10.00 US$100,000
2026-06-05 2026-06-05 PlS Planned sale
3.4
Yeh Kuanling Amy

Chief Technology Officer

Officer
1,000 -0.5%
8.89
US$100,000 		1,000 -0.5% 8.89 US$100,000
2026-06-05 2026-06-05 PlS Planned sale
3.4
Yeh Kuanling Amy

Chief Technology Officer

Officer
1,000 -0.5%
8.89
US$100,000 		1,000 -0.5% 8.89 US$100,000
2026-05-19 2026-05-15 PlS Planned sale
3.4
Yeh Kuanling Amy

Chief Technology Officer

Officer
12,000 -2.1%
8.05
US$96,640 		12,000 -2.1% 8.05 US$96,640
2026-05-19 2026-05-15 PlS Planned sale
COYNE JEFFREY B

GENERAL COUNSEL AND SECRETARY

Officer
5,000 -0.8%
8.10
US$40,476 		5,000 -0.8% 8.10 US$40,476
2026-05-19 2026-05-15 PlS Planned sale
3.6
Cramer Keith

Chief Revenue Officer

Officer
13,000 -4.2%
8.05
US$104,686 		13,000 -4.2% 8.05 US$104,686
2026-05-15 2026-05-15 PrS Proposed sale
3.4
Yeh Kuanling Amy

Officer

Officer
21,000
8.05
US$169,119 		21,000 8.05 US$169,119
2026-05-15 2026-05-15 PrS Proposed sale
COYNE JEFFREY B

Officer

Officer
5,000
8.10
US$40,476 		5,000 8.10 US$40,476
2026-05-06 2026-05-06 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
4,000 -0.1%
9.14
US$36,545 		4,000 -0.1% 9.14 US$36,545
2026-05-06 2026-05-05 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
4,000 -0.1%
8.93
US$35,720 		4,000 -0.1% 8.93 US$35,720
2026-05-06 2026-05-04 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
4,000 -0.1%
9.05
US$36,200 		4,000 -0.1% 9.05 US$36,200
2026-04-29 2026-04-29 PlS Planned sale
3.7
Nonko Eugene
Non-Executive Director
26,888 -2.1%
10.01
US$269,079 		26,888 -2.1% 10.01 US$269,079
2026-04-29 2026-04-29 PlS Planned sale
3.7
Nonko Eugene
Non-Executive Director
25,606 -2.6%
10.01
US$256,237 		25,606 -2.6% 10.01 US$256,237
2026-04-29 2026-04-29 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
26,739 -0.9%
10.00
US$267,288 		26,739 -0.9% 10.00 US$267,288
2026-04-29 2026-04-28 PlS Planned sale
3.7
Nonko Eugene
Non-Executive Director
5,150 -0.4%
10.00
US$51,502 		5,150 -0.4% 10.00 US$51,502
2026-04-29 2026-04-28 PlS Planned sale
3.7
Nonko Eugene
Non-Executive Director
2,003 -0.2%
10.00
US$20,031 		2,003 -0.2% 10.00 US$20,031
2026-04-29 2026-04-28 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
6,565 -0.2%
10.00
US$65,651 		6,565 -0.2% 10.00 US$65,651
2026-04-29 2026-04-27 PlS Planned sale
3.7
Nonko Eugene
Non-Executive Director
27,513 -2.1%
10.04
US$276,275 		27,513 -2.1% 10.04 US$276,275
2026-04-29 2026-04-27 PlS Planned sale
3.7
Nonko Eugene
Non-Executive Director
27,972 -2.8%
10.04
US$280,892 		27,972 -2.8% 10.04 US$280,892
2026-04-29 2026-04-27 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
33,663 -1.1%
9.99
US$336,236 		33,663 -1.1% 9.99 US$336,236
2026-04-22 2026-04-22 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
4,000 -0.1%
9.88
US$39,503 		4,000 -0.1% 9.88 US$39,503
2026-04-22 2026-04-21 PlS Planned sale
3.7
Nonko Eugene
Non-Executive Director
22,274 -1.7%
10.07
US$224,270 		22,274 -1.7% 10.07 US$224,270
2026-04-22 2026-04-21 PlS Planned sale
3.7
Nonko Eugene
Non-Executive Director
15,172 -1.5%
10.09
US$153,057 		15,172 -1.5% 10.09 US$153,057
2026-04-22 2026-04-21 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
16,047 -0.5%
10.08
US$161,699 		16,047 -0.5% 10.08 US$161,699
2026-04-22 2026-04-20 PlS Planned sale
3.7
Nonko Eugene
Non-Executive Director
49,844 -3.6%
10.04
US$500,678 		49,844 -3.6% 10.04 US$500,678
2026-04-22 2026-04-20 PlS Planned sale
3.7
Nonko Eugene
Non-Executive Director
24,529 -2.3%
10.05
US$246,610 		24,529 -2.3% 10.05 US$246,610
2026-04-22 2026-04-20 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
28,543 -0.9%
10.06
US$287,014 		28,543 -0.9% 10.06 US$287,014
2026-04-20 2026-04-20 PrS Proposed sale
3.7
Nonko Eugene

Director

Non-Executive Director
254,100
10.05
US$2,552,435 		254,100 10.05 US$2,552,435
2026-04-20 2026-04-20 PrS Proposed sale
3.6
Yi Steven

Officer; Director

Executive Director
141,123
10.06
US$1,419,063 		141,123 10.06 US$1,419,063
2026-04-15 2026-04-15 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
4,000 -0.1%
9.68
US$38,732 		4,000 -0.1% 9.68 US$38,732
2026-04-15 2026-04-15 PlS Planned sale
3.6
Cramer Keith

Chief Revenue Officer

Officer
10,000 -3.3%
9.68
US$96,806 		10,000 -3.3% 9.68 US$96,806
2026-04-15 2026-04-14 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
4,000 -0.1%
9.47
US$37,880 		4,000 -0.1% 9.47 US$37,880
2026-04-15 2026-04-13 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
4,000 -0.1%
9.07
US$36,279 		4,000 -0.1% 9.07 US$36,279
2026-04-13 2026-04-13 PrS Proposed sale
3.6
Yi Steven

Officer; Director

Executive Director
12,000
9.07
US$108,836 		12,000 9.07 US$108,836
2026-04-10 2026-04-10 PlS Planned sale
3.4
Yeh Kuanling Amy

Chief Technology Officer

Officer
3,000 -0.5%
9.25
US$27,750 		3,000 -0.5% 9.25 US$27,750
2026-04-08 2026-04-08 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
4,000 -0.1%
9.78
US$39,128 		4,000 -0.1% 9.78 US$39,128
2026-04-08 2026-04-07 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
4,000 -0.1%
9.46
US$37,843 		4,000 -0.1% 9.46 US$37,843
2026-04-08 2026-04-06 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
4,000 -0.1%
9.34
US$37,365 		4,000 -0.1% 9.34 US$37,365
2026-04-06 2026-04-06 PrS Proposed sale
3.6
Yi Steven

Officer; Director

Executive Director
12,000
9.34
US$112,095 		12,000 9.34 US$112,095
2026-04-01 2026-04-01 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
4,000 -0.1%
9.15
US$36,587 		4,000 -0.1% 9.15 US$36,587
2026-04-01 2026-04-01 PrS Proposed sale
3.6
Yi Steven

Officer; Director

Executive Director
2,877
9.15
US$26,315 		2,877 9.15 US$26,315
2026-04-01 2026-03-31 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
4,000 -0.1%
9.60
US$38,400 		4,000 -0.1% 9.60 US$38,400
2026-04-01 2026-03-30 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
4,000 -0.1%
9.23
US$36,920 		4,000 -0.1% 9.23 US$36,920
2026-03-27 2026-03-27 PlS Planned sale
3.4
Yeh Kuanling Amy

Chief Technology Officer

Officer
3,000 -0.5%
9.44
US$28,320 		3,000 -0.5% 9.44 US$28,320
2026-03-25 2026-03-25 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
4,000 -0.1%
9.42
US$37,662 		4,000 -0.1% 9.42 US$37,662
2026-03-25 2026-03-24 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
4,000 -0.1%
9.48
US$37,905 		4,000 -0.1% 9.48 US$37,905
2026-03-25 2026-03-23 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
4,000 -0.1%
9.67
US$38,680 		4,000 -0.1% 9.67 US$38,680
2026-03-18 2026-03-18 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
4,000 -0.1%
9.59
US$38,360 		4,000 -0.1% 9.59 US$38,360
2026-03-17 2026-03-17 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
5,227 -0.2%
9.94
US$51,957 		5,227 -0.2% 9.94 US$51,957
2026-03-17 2026-03-17 S Sale
3.7
Nonko Eugene
Non-Executive Director
404 -0.0%
10.00
US$4,040 		404 -0.0% 10.00 US$4,040
2026-03-17 2026-03-17 PlS Planned sale
3.7
Nonko Eugene
Non-Executive Director
1,899 -0.2%
10.00
US$18,990 		1,899 -0.2% 10.00 US$18,990
2026-03-17 2026-03-16 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
4,000 -0.1%
9.93
US$39,727 		4,000 -0.1% 9.93 US$39,727
2026-03-17 2026-03-16 PlS Planned sale
3.6
Cramer Keith

Chief Revenue Officer

Officer
10,000 -3.2%
9.89
US$98,946 		10,000 -3.2% 9.89 US$98,946
2026-03-17 2026-03-16 S Sale
3.7
Nonko Eugene
Non-Executive Director
458 -0.0%
10.00
US$4,581 		458 -0.0% 10.00 US$4,581
2026-03-17 2026-03-16 PlS Planned sale
3.7
Nonko Eugene
Non-Executive Director
2,444 -0.2%
10.00
US$24,449 		2,444 -0.2% 10.00 US$24,449
2026-03-16 2026-03-16 PrS Proposed sale
3.6
Cramer Keith

Officer

Officer
33,000
9.89
US$326,522 		33,000 9.89 US$326,522
2026-03-11 2026-03-11 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
4,000 -0.2%
9.68
US$38,703 		4,000 -0.2% 9.68 US$38,703
2026-03-11 2026-03-10 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
4,000 -0.2%
9.75
US$38,994 		4,000 -0.2% 9.75 US$38,994
2026-03-11 2026-03-09 PlS Planned sale
3.6
Yi Steven

See Remarks

Executive Director
5,650 -0.2%
9.86
US$55,723 		5,650 -0.2% 9.86 US$55,723
2026-03-11 2026-03-09 PlS Planned sale
3.7
Nonko Eugene
Non-Executive Director
2,115 -0.2%
10.00
US$21,150 		2,115 -0.2% 10.00 US$21,150
2026-03-11 2026-03-09 PlS Planned sale
3.7
Nonko Eugene
Non-Executive Director
1,992 -0.2%
10.00
US$19,920 		1,992 -0.2% 10.00 US$19,920
2026-03-09 2026-03-09 PrS Proposed sale
3.7
Nonko Eugene

Director

Non-Executive Director
72,600
10.00
US$726,000 		72,600 10.00 US$726,000
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