|
2026-06-16 |
2026-06-15 |
B
Purchase
|
Non-Executive Director
|
86,533
+19.1%
481.23
US$92,022
|
86,533
+19.1%
|
481.23
|
US$92,022
|
|
|
2026-04-09 |
2026-04-08 |
S
Sale
|
Chief Brand Officer
Officer
|
21,329
+26.5%
60.73
US$4,226,111
|
21,329
+26.5%
|
60.73
|
US$4,226,111
|
|
|
2026-04-08 |
2026-04-08 |
PrS
Proposed sale
|
Officer
Officer
|
67,336
14.70
US$3,127,317
|
67,336
|
14.70
|
US$3,127,317
|
|
|
2026-04-03 |
2026-04-01 |
B
Purchase
|
Pres, CCO & Interim Co-CEO
Officer
|
3,275
+10.5%
151.02
US$494,591
|
3,275
+10.5%
|
151.02
|
US$494,591
|
|
|
2026-03-23 |
2026-03-20 |
B
Purchase
|
Non-Executive Director
|
6,090
+inf%
164.20
US$999,978
|
6,090
+inf%
|
164.20
|
US$999,978
|
|
|
2026-01-02 |
2025-12-30 |
S
Sale
|
Chief Financial Officer
Officer
|
2,658
-9.4%
211.37
US$561,821
|
2,658
-9.4%
|
211.37
|
US$561,821
|
|
|
2025-12-30 |
2025-12-30 |
PrS
Proposed sale
|
Officer
Officer
|
2,658
211.37
US$561,830
|
2,658
|
211.37
|
US$561,830
|
|
|
2025-12-18 |
2025-12-16 |
S
Sale
|
Pres Americas & Global Guest
Officer
|
11,605
-68.6%
204.08
US$2,368,348
|
11,605
-68.6%
|
204.08
|
US$2,368,348
|
|
|
2025-12-18 |
2025-12-16 |
S
Sale
|
Pres Americas & Global Guest
Officer
|
1,906
-10.1%
203.48
US$387,833
|
1,906
-10.1%
|
203.48
|
US$387,833
|
|
|
2025-12-16 |
2025-12-16 |
PrS
Proposed sale
|
Officer
Officer
|
13,511
203.99
US$2,756,167
|
13,511
|
203.99
|
US$2,756,167
|
|
|
2025-10-02 |
2025-09-30 |
S
Sale
|
Chief Brand Officer
Officer
|
615
-6.4%
178.00
US$109,470
|
615
-6.4%
|
178.00
|
US$109,470
|
|
|
2025-07-01 |
2025-06-27 |
S
Sale
|
Chief Executive Officer
Executive Director
|
5,072
-4.4%
236.33
US$1,198,682
|
5,072
-4.4%
|
236.33
|
US$1,198,682
|
|
|
2025-07-01 |
2025-06-27 |
S
Sale
|
Chief Executive Officer
Executive Director
|
21,977
-16.0%
235.54
US$5,176,544
|
21,977
-16.0%
|
235.54
|
US$5,176,544
|
|
|
2025-06-27 |
2025-06-27 |
PrS
Proposed sale
|
Officer; Director
Executive Director
|
27,049
235.69
US$6,375,225
|
27,049
|
235.69
|
US$6,375,225
|
|
|
2024-12-30 |
2024-12-26 |
S
Sale
|
Chief Brand Officer
Officer
|
2,022
-24.6%
387.11
US$782,735
|
2,022
-24.6%
|
387.11
|
US$782,735
|
|
|
2024-12-26 |
2024-12-26 |
PrS
Proposed sale
|
Officer
Officer
|
2,022
387.11
US$782,735
|
2,022
|
387.11
|
US$782,735
|
|
|
2024-12-11 |
2024-12-09 |
S
Sale
|
Pres Americas & Global Guest
Officer
|
1,959
-13.6%
409.64
US$802,485
|
1,959
-13.6%
|
409.64
|
US$802,485
|
|
|
2024-12-11 |
2024-12-09 |
S
Sale
|
Pres Americas & Global Guest
Officer
|
4,598
-24.2%
408.33
US$1,877,501
|
4,598
-24.2%
|
408.33
|
US$1,877,501
|
|
|
2024-12-11 |
2024-12-09 |
S
Sale
|
Pres Americas & Global Guest
Officer
|
1,173
-5.8%
407.51
US$478,009
|
1,173
-5.8%
|
407.51
|
US$478,009
|
|
|
2024-12-11 |
2024-12-09 |
S
Sale
|
Pres Americas & Global Guest
Officer
|
3,421
-14.5%
406.62
US$1,391,047
|
3,421
-14.5%
|
406.62
|
US$1,391,047
|
|
|
2024-12-11 |
2024-12-09 |
S
Sale
|
Pres Americas & Global Guest
Officer
|
4,278
-15.4%
405.73
US$1,735,713
|
4,278
-15.4%
|
405.73
|
US$1,735,713
|
|
|
2024-12-11 |
2024-12-09 |
S
Sale
|
Pres Americas & Global Guest
Officer
|
3,235
-10.4%
404.46
US$1,308,428
|
3,235
-10.4%
|
404.46
|
US$1,308,428
|
|
|
2024-12-11 |
2024-12-09 |
S
Sale
|
Pres Americas & Global Guest
Officer
|
3,727
-10.7%
402.31
US$1,499,409
|
3,727
-10.7%
|
402.31
|
US$1,499,409
|
|
|
2024-12-11 |
2024-12-09 |
S
Sale
|
Pres Americas & Global Guest
Officer
|
730
-2.1%
401.42
US$293,037
|
730
-2.1%
|
401.42
|
US$293,037
|
|
|
2024-12-11 |
2024-12-09 |
S
Sale
|
Pres Americas & Global Guest
Officer
|
1,749
-4.7%
400.28
US$700,090
|
1,749
-4.7%
|
400.28
|
US$700,090
|
|
|
2024-12-09 |
2024-12-09 |
PrS
Proposed sale
|
Officer
Officer
|
2,300
402.16
US$924,968
|
2,300
|
402.16
|
US$924,968
|
|
|
2024-12-09 |
2024-12-09 |
PrS
Proposed sale
|
Officer
Officer
|
2,181
415.77
US$906,794
|
2,181
|
415.77
|
US$906,794
|
|
|
2024-12-09 |
2024-12-09 |
PrS
Proposed sale
|
Officer
Officer
|
22,570
405.88
US$9,160,773
|
22,570
|
405.88
|
US$9,160,773
|
|
|
2024-09-30 |
2024-09-26 |
S
Sale
|
Chief Brand Officer
Officer
|
486
-7.3%
269.59
US$131,021
|
486
-7.3%
|
269.59
|
US$131,021
|
|
|
2024-09-26 |
2024-09-26 |
PrS
Proposed sale
|
Officer
Officer
|
486
269.59
US$131,021
|
486
|
269.59
|
US$131,021
|
|
|
2024-09-05 |
2024-09-03 |
B
Purchase
|
Chief Executive Officer
Executive Director
|
4,000
+4.7%
260.00
US$1,040,000
|
4,000
+4.7%
|
260.00
|
US$1,040,000
|
|
|
2024-08-28 |
2024-08-28 |
PrS
Proposed sale
|
Officer
Officer
|
6,365
264.04
US$1,680,590
|
6,365
|
264.04
|
US$1,680,590
|
|
|
2024-03-28 |
2024-03-27 |
B
Purchase
|
Non-Executive Director
|
3,000
+3.5%
389.00
US$1,167,000
|
3,000
+3.5%
|
389.00
|
US$1,167,000
|
|
|
2024-03-28 |
2024-03-26 |
B
Purchase
|
Non-Executive Director
|
200
+inf%
389.98
US$77,996
|
200
+inf%
|
389.98
|
US$77,996
|
|
|
2024-03-28 |
2024-03-26 |
B
Purchase
|
Non-Executive Director
|
300
+150.0%
389.75
US$116,925
|
300
+150.0%
|
389.75
|
US$116,925
|
|
|
2024-03-28 |
2024-03-26 |
B
Purchase
|
Non-Executive Director
|
200
+inf%
387.90
US$77,580
|
200
+inf%
|
387.90
|
US$77,580
|
|
|
2023-12-20 |
2023-12-18 |
S
Sale
|
Chief Brand Officer
Officer
|
705
-15.0%
500.00
US$352,500
|
705
-15.0%
|
500.00
|
US$352,500
|
|
|
2023-12-20 |
2023-12-18 |
S
Sale
|
Chief Executive Officer
Executive Director
|
12,500
-14.5%
500.00
US$6,250,036
|
12,500
-14.5%
|
500.00
|
US$6,250,036
|
|
|
2023-12-20 |
2023-12-18 |
S
Sale
|
Chief Executive Officer
Executive Director
|
12,500
-12.7%
495.00
US$6,187,502
|
12,500
-12.7%
|
495.00
|
US$6,187,502
|
|
|
2023-12-20 |
2023-12-18 |
S
Sale
|
Chief Financial Officer
Officer
|
1,553
-15.6%
500.00
US$776,500
|
1,553
-15.6%
|
500.00
|
US$776,500
|
|
|
2023-12-18 |
2023-12-18 |
PrS
Proposed sale
|
Officer
Officer
|
705
500.00
US$352,500
|
705
|
500.00
|
US$352,500
|
|
|
2023-12-18 |
2023-12-18 |
PrS
Proposed sale
|
Officer
Officer
|
1,553
500.00
US$776,500
|
1,553
|
500.00
|
US$776,500
|
|
|
2023-12-18 |
2023-12-18 |
PrS
Proposed sale
|
Officer; Director
Executive Director
|
25,000
497.50
US$12,437,536
|
25,000
|
497.50
|
US$12,437,536
|
|
|
2023-12-18 |
2023-12-14 |
S
Sale
|
Pres Americas & Global Guest
Officer
|
5,400
-35.3%
495.76
US$2,677,104
|
5,400
-35.3%
|
495.76
|
US$2,677,104
|
|
|
2023-12-18 |
2023-12-14 |
S
Sale
|
Pres Americas & Global Guest
Officer
|
10,000
-39.5%
494.03
US$4,940,300
|
10,000
-39.5%
|
494.03
|
US$4,940,300
|
|
|
2023-12-14 |
2023-12-14 |
PrS
Proposed sale
|
Officer
Officer
|
10,000
494.03
US$4,940,269
|
10,000
|
494.03
|
US$4,940,269
|
|
|
2023-12-14 |
2023-12-14 |
PrS
Proposed sale
|
Officer
Officer
|
5,400
495.76
US$2,677,101
|
5,400
|
495.76
|
US$2,677,101
|
|
|
2023-09-08 |
2023-09-06 |
S
Sale
|
Chief Product Officer
Officer
|
27,981
-87.8%
401.00
US$11,220,381
|
27,981
-87.8%
|
401.00
|
US$11,220,381
|
|
|
2023-09-06 |
2023-09-06 |
PrS
Proposed sale
|
Officer
Officer
|
9,098
401.00
US$3,648,298
|
9,098
|
401.00
|
US$3,648,298
|
|
|
2023-09-06 |
2023-09-06 |
PrS
Proposed sale
|
Officer
Officer
|
18,883
401.00
US$7,572,083
|
18,883
|
401.00
|
US$7,572,083
|
|
|
2023-09-08 |
2023-09-05 |
PrS
Proposed sale
|
Director
Non-Executive Director
|
119,420
401.81
US$47,984,150
|
119,420
|
401.81
|
US$47,984,150
|
|
|
2023-09-08 |
2023-09-05 |
PrS
Proposed sale
|
Director
Non-Executive Director
|
3,200
401.81
US$1,285,792
|
3,200
|
401.81
|
US$1,285,792
|
|
|
2023-04-03 |
2023-03-31 |
S
Sale
|
Pres Americas & Global Guest
Officer
|
100
-0.6%
362.04
US$36,204
|
100
-0.6%
|
362.04
|
US$36,204
|
|
|
2023-04-03 |
2023-03-31 |
S
Sale
|
Pres Americas & Global Guest
Officer
|
17,243
-52.8%
362.00
US$6,241,966
|
17,243
-52.8%
|
362.00
|
US$6,241,966
|
|
|
2022-09-14 |
2022-09-12 |
S
Sale
|
Non-Executive Director
|
189
-4.4%
351.80
US$66,491
|
189
-4.4%
|
351.80
|
US$66,491
|
|
|
2022-06-28 |
2022-06-15 |
B
Purchase
|
Non-Executive Director
|
200
+18.1%
280.12
US$56,024
|
200
+18.1%
|
280.12
|
US$56,024
|
|
|
2021-09-28 |
2021-09-24 |
S
Sale
|
Non-Executive Director
|
250
-6.2%
432.41
US$108,102
|
250
-6.2%
|
432.41
|
US$108,102
|
|
|
2021-09-17 |
2021-09-15 |
S
Sale
|
Non-Executive Director
|
250
-5.8%
420.00
US$105,000
|
250
-5.8%
|
420.00
|
US$105,000
|
|
|
2021-09-13 |
2021-09-09 |
S
Sale
|
Chief Product Officer
Officer
|
9,326
-73.3%
423.23
US$3,947,056
|
9,326
-73.3%
|
423.23
|
US$3,947,056
|
|
|
2021-09-13 |
2021-09-09 |
S
Sale
|
Chief Product Officer
Officer
|
2,110
-38.4%
424.63
US$895,964
|
2,110
-38.4%
|
424.63
|
US$895,964
|
|
|
2021-09-13 |
2021-09-09 |
S
Sale
|
Chief Product Officer
Officer
|
2,087
-27.5%
423.51
US$883,865
|
2,087
-27.5%
|
423.51
|
US$883,865
|
|
|
2021-09-13 |
2021-09-09 |
S
Sale
|
Chief Product Officer
Officer
|
5,790
-63.1%
427.23
US$2,473,678
|
5,790
-63.1%
|
427.23
|
US$2,473,678
|
|
|
2021-09-13 |
2021-09-09 |
S
Sale
|
Chief Product Officer
Officer
|
1,910
-17.2%
426.11
US$813,868
|
1,910
-17.2%
|
426.11
|
US$813,868
|
|
|
2021-09-13 |
2021-09-09 |
S
Sale
|
Chief Executive Officer
Executive Director
|
10,000
-18.7%
427.37
US$4,273,708
|
10,000
-18.7%
|
427.37
|
US$4,273,708
|
|
|
2021-06-25 |
2021-06-23 |
S
Sale
|
Non-Executive Director
|
432
-9.1%
360.79
US$155,860
|
432
-9.1%
|
360.79
|
US$155,860
|
|
|
2021-06-09 |
2021-06-08 |
B
Purchase
|
Non-Executive Director
|
4,800
+5.6%
330.00
US$1,584,000
|
4,800
+5.6%
|
330.00
|
US$1,584,000
|
|
|
2021-06-09 |
2021-06-07 |
S
Sale
|
Non-Executive Director
|
313
-6.7%
331.89
US$103,882
|
313
-6.7%
|
331.89
|
US$103,882
|
|
|
2021-04-26 |
2021-04-22 |
PlS
Planned sale
|
Chief Executive Officer
Executive Director
|
3,000
-7.6%
335.00
US$1,005,000
|
3,000
-7.6%
|
335.00
|
US$1,005,000
|
|
|
2020-12-21 |
2020-12-17 |
S
Sale
|
Chief Product Officer
Officer
|
2,000
-19.7%
382.11
US$764,215
|
2,000
-19.7%
|
382.11
|
US$764,215
|
|
|
2020-07-07 |
2020-07-02 |
S
Sale
|
Chief Product Officer
Officer
|
4,744
-31.8%
312.15
US$1,480,840
|
4,744
-31.8%
|
312.15
|
US$1,480,840
|
|
|
2020-07-07 |
2020-07-02 |
S
Sale
|
EVP Americas Retail
Officer
|
4,723
-46.1%
304.52
US$1,438,248
|
4,723
-46.1%
|
304.52
|
US$1,438,248
|
|
|
2020-07-02 |
2020-07-01 |
S
Sale
|
EVP Americas Retail
Officer
|
700
-11.3%
314.16
US$219,912
|
700
-11.3%
|
314.16
|
US$219,912
|
|
|
2020-07-02 |
2020-07-01 |
S
Sale
|
EVP Americas Retail
Officer
|
1,625
-20.7%
312.89
US$508,446
|
1,625
-20.7%
|
312.89
|
US$508,446
|
|
|
2020-07-02 |
2020-07-01 |
S
Sale
|
EVP Americas Retail
Officer
|
3,876
-33.1%
311.24
US$1,206,366
|
3,876
-33.1%
|
311.24
|
US$1,206,366
|
|
|
2020-07-02 |
2020-07-01 |
S
Sale
|
EVP Americas Retail
Officer
|
3,775
-24.4%
310.45
US$1,171,949
|
3,775
-24.4%
|
310.45
|
US$1,171,949
|
|