Adidas AG (ADS)

Adidas AG has seen no insider trading activity within the last 90 days. The most recent transactions occurred in March 2026, consisting of multiple buy orders by insiders, including Bjørn Gulden and Harm Ohlmeyer. Prior to this, the last recorded activity was in August 2025. No further insider transactions have been reported since March 2026.
Ticker: ADS Exchange: GER


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Purchase Sale Planned purchase Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Adidas AG. Upgrade to see score, net flow, insiders and the full signal context.

Top insiders
Trades
NNS Holding (Cyprus) Limited
1 purchase — total 11,108,160 EUR
Buy 26 Mar 2026
Value €3,226,568.97 | Price 93.89 | Shares 10,883
Through NNS Holding (Cyprus) Limited, a closely affiliated person
Buy 24 Mar 2026
Value €4,114,039.95 | Price 293.52 | Shares 19,438
Buy 5 Mar 2026
Value €500,711.75 | Price 140.57 | Shares 3,562
Buy 7 Aug 2025
Value €330,900.00 | Price 165.45 | Shares 2,000
Sale 2 May 2024
Value €681,277.30 | Price 224.40 | Shares 3,036
Sale 29 Nov 2023
Value €14,983.80 | Price 192.10 | Shares 78
Buy 24 May 2022
Value €29,960.14 | Price 173.18 | Shares 173
Through Lottsfeldt Grevy, Kerstin, a closely affiliated person
Sale 31 Jul 2019
Value €3,466.80 | Price 288.90 | Shares 12
Sale 3 Jul 2019
Value €54,960.00 | Price 274.80 | Shares 200
Sale 13 Jun 2019
Value €6,605.00 | Price 264.20 | Shares 25
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2026-03-30 2026-03-26 B Purchase Through NNS Holding (Cyprus) Limited, a person closely affiliated to an insider
10,883
93.89
€3,226,569
10,883 93.89 €3,226,569
2026-03-25 2026-03-24 B Purchase Management Board Member
19,438
293.52
€4,114,040
19,438 293.52 €4,114,040
2026-03-05 2026-03-05 B Purchase Management Board Member
82,264
454.60
€2,199,046
82,264 454.60 €2,199,046
2025-08-08 2025-08-07 B Purchase Management Board Member
2,000
165.45
€330,900
2,000 165.45 €330,900
2024-05-06 2024-05-02 S Sale Management Board Member
3,036
224.40
€681,277
3,036 224.40 €681,277
2023-12-01 2023-11-29 S Sale Management Board Member
78
192.10
€14,984
78 192.10 €14,984
2022-05-27 2022-05-24 B Purchase Through Lottsfeldt Grevy, Kerstin, a person closely affiliated to an insider
173
173.18
€29,960
173 173.18 €29,960
2019-09-04 2019-07-31 S Sale Supervisory Board Member
12
288.90
€3,467
12 288.90 €3,467
2019-07-04 2019-07-03 S Sale Supervisory Board Member
200
274.80
€54,960
200 274.80 €54,960
2019-09-04 2019-06-13 S Sale Supervisory Board Member
25
264.20
€6,605
25 264.20 €6,605