United Kingdom Specialty Retailers

JD Sports Fashion PLC (JD.)

Track

JD Sports Fashion PLC has seen no insider trading activity in the last three months. The most recent transaction occurred on March 24, 2026, when Non-Executive Director Prama Bhatt purchased 30,000 shares. Prior to this, various executives and directors engaged in multiple buy transactions throughout 2025 and 2024.
Ticker: JD. Exchange: LSE
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for JD Sports Fashion PLC. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Prama Bhatt
Non-Executive Director
1 purchase — total 20,520 GBP
Buy 24 Mar 2026
Value £2,298,915.36 | Price 334.64 | Shares 42,020
Buy 3 Dec 2025
Value £1,826,275.74 | Price 49.74 | Shares 12,152
Buy 3 Dec 2025
Value £29,004.89 | Price 1.05 | Shares 27,545
Buy 21 Nov 2024
Value £28,440.15 | Price 0.96 | Shares 29,687
Through Andrew Higginson, a closely affiliated person
Buy 21 Nov 2024
Value £29,836.91 | Price 0.96 | Shares 31,064
Buy 21 Nov 2024
Value £71,371.96 | Price 0.96 | Shares 74,501
Buy 9 Jul 2024
Value £4,483,380.00 | Price 112.08 | Shares 40,000
Through Darren Shapland, a closely affiliated person
Buy 19 Jan 2024
Value £1,999,976.20 | Price 109.45 | Shares 18,273
Buy 18 Jan 2024
Value £4,955,512.98 | Price 108.94 | Shares 45,487
Through Angela Marie Higginson, a closely affiliated person
Buy 16 Jan 2024
Value £9,900,648.40 | Price 108.42 | Shares 91,321
Buy 11 Jul 2023
Value £28,828.00 | Price 1.44 | Shares 20,000
Buy 21 Mar 2023
Value £68,428.00 | Price 1.71 | Shares 40,000
Through Janette Evelyn Dyson, a closely affiliated person
Buy 17 Feb 2023
Value £49,997.97 | Price 1.81 | Shares 27,579
Buy 11 Jan 2023
Value £240,641.99 | Price 1.51 | Shares 159,704
Buy 11 Jan 2023
Value £691,087.79 | Price 1.51 | Shares 458,646
Buy 14 Oct 2022
Value £24,200.00 | Price 0.97 | Shares 25,000
Buy 9 Aug 2022
Value £396,576.46 | Price 1.33 | Shares 298,942
Sale 13 Jan 2022
Value £21,322,020.00 | Price 2.13 | Shares 10,000,000
Buy 19 Jul 2021
Value £430,842.50 | Price 8.62 | Shares 50,000
Sale 30 Oct 2020
Value £19,291,521.80 | Price 7.46 | Shares 2,587,326
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-03-26 2026-03-24 B Purchase
Prama Bhatt

Non-Executive Director

Executive Director
42,020
334.64
£2,298,915 		42,020 334.64 £2,298,915
2026-04-24 2025-12-03 B Purchase
2.8
Dominic Platt

Chief Financial Officer

Officer
12,152
49.74
£1,826,276 		12,152 49.74 £1,826,276
2026-04-24 2025-12-03 B Purchase Régis Schulz

Chief Executive Officer

Officer
6,188
266.02
£1,502,295 		6,188 266.02 £1,502,295
2024-11-22 2024-11-21 B Purchase Angela Higginson

Chair

Through Andrew Higginson, a closely affiliated person Director
29,687
0.96
£28,440 		29,687 0.96 £28,440
2024-11-22 2024-11-21 B Purchase Andrew Long

Non-Executive Director

Executive Director
31,064
0.96
£29,837 		31,064 0.96 £29,837
2024-11-22 2024-11-21 B Purchase
3.6
Andrew Higginson

Chair

Director
74,501
0.96
£71,372 		74,501 0.96 £71,372
2024-07-10 2024-07-09 B Purchase Wendy Shapland

Non-Executive Director

Through Darren Shapland, a closely affiliated person Executive Director
40,000
112.08
£4,483,380 		40,000 112.08 £4,483,380
2024-01-19 2024-01-19 B Purchase Andy Long

Non-Executive Director

Executive Director
18,273
109.45
£1,999,976 		18,273 109.45 £1,999,976
2024-01-19 2024-01-18 B Purchase Andy Higginson

Chair

Through Angela Marie Higginson, a closely affiliated person Director
45,487
108.94
£4,955,513 		45,487 108.94 £4,955,513
2024-01-17 2024-01-16 B Purchase Régis Schultz

Chief Executive Officer

Officer
91,321
108.42
£9,900,648 		91,321 108.42 £9,900,648
2023-07-12 2023-07-11 B Purchase Andrew Long

Non-Executive Director

Executive Director
20,000
1.44
£28,828 		20,000 1.44 £28,828
2023-03-22 2023-03-21 B Purchase
2.6
Ian Dyson

Non-Executive Director

Through Janette Evelyn Dyson, a closely affiliated person Executive Director
40,000
1.71
£68,428 		40,000 1.71 £68,428
2023-03-02 2023-02-17 B Purchase
3.6
Suzi Williams

Non-Executive Director

Executive Director
27,579
1.81
£49,998 		27,579 1.81 £49,998
2023-01-12 2023-01-11 B Purchase
3.6
Andrew Higginson

Non-Executive Chair

Executive Director
159,704
1.51
£240,642 		159,704 1.51 £240,642
2023-01-11 2023-01-11 B Purchase
3.6
Andrew Higginson

Non-Executive Chair

Executive Director
458,646
1.51
£691,088 		458,646 1.51 £691,088
2022-10-17 2022-10-14 B Purchase Andrew Long

Non-Executive Director

Executive Director
25,000
0.97
£24,200 		25,000 0.97 £24,200
2022-08-09 2022-08-09 B Purchase
3.6
Andrew Higginson

Non-Executive Chair

Executive Director
298,942
1.33
£396,576 		298,942 1.33 £396,576
2022-01-13 2022-01-13 S Sale Peter Cowgill

Executive Chairman

Executive Director
10,000,000
2.13
£21,322,020 		10,000,000 2.13 £21,322,020
2021-07-19 2021-07-19 B Purchase Peter Cowgill

Executive Chairman

Executive Director
50,000
8.62
£430,842 		50,000 8.62 £430,842
2020-11-02 2020-10-30 S Sale Peter Cowgill

Executive Chairman

Executive Director
2,587,326
7.46
£19,291,522 		2,587,326 7.46 £19,291,522
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