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United States Professional & Commercial Services

Franklin Covey Co (FC)

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The most recent insider transaction at Franklin Covey Co. occurred on November 10, 2025, when President, Education Division, Covey Michael Sean Merrill, sold 7,000 shares valued at $102,788. Prior to this, there were several planned sales and some buys by other insiders dating back to 2017. The overall insider trading activity shows a mix of selling and buying over the years.
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Ticker: FC Exchange: NYS
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Activity signal Earnings
Top insiders
Trades
Covey Michael Sean Merrill
President, Education Division
1 sale — total 102,788 USD
Sale 10 Nov 2025
Value US$1,765,140.35 | Price 243.73 | Shares 43,288
Sale 24 Nov 2020
Value US$4,454,799.79 | Price 372.76 | Shares 91,235
Planned sale 19 Jun 2020
Value US$94,292.00 | Price 23.57 | Shares 4,000
Planned sale 21 May 2020
Value US$79,204.00 | Price 19.80 | Shares 4,000
Buy 11 May 2020
Value US$100,299.78 | Price 20.77 | Shares 4,830
Planned sale 21 Apr 2020
Value US$68,808.00 | Price 17.20 | Shares 4,000
Planned sale 20 Mar 2020
Value US$61,544.00 | Price 15.39 | Shares 4,000
Planned sale 21 Feb 2020
Value US$140,284.00 | Price 35.07 | Shares 4,000
Planned sale 24 Jan 2020
Value US$130,804.00 | Price 32.70 | Shares 4,000
Sale 29 May 2019
Value US$133,882.21 | Price 31.41 | Shares 4,262
Sale 15 May 2018
Value US$34,501.67 | Price 25.69 | Shares 1,343
Planned sale 1 Nov 2017
Value US$34,302.06 | Price 19.13 | Shares 1,793
Planned sale 2 Oct 2017
Value US$36,424.37 | Price 20.33 | Shares 1,792
Planned sale 1 Sep 2017
Value US$33,320.45 | Price 18.59 | Shares 1,792
Planned sale 1 Aug 2017
Value US$33,162.79 | Price 18.50 | Shares 1,793
Planned sale 3 Jul 2017
Value US$34,852.61 | Price 19.45 | Shares 1,792
Planned sale 1 Jun 2017
Value US$35,984.79 | Price 20.08 | Shares 1,792
Planned sale 1 May 2017
Value US$56,329.17 | Price 20.95 | Shares 2,689
Planned sale 3 Apr 2017
Value US$55,652.62 | Price 20.70 | Shares 2,688
Planned sale 31 Mar 2017
Value US$34,227.20 | Price 19.10 | Shares 1,792
Planned sale 1 Mar 2017
Value US$32,343.93 | Price 18.04 | Shares 1,793
Planned sale 1 Feb 2017
Value US$31,587.58 | Price 17.63 | Shares 1,792
Planned sale 3 Jan 2017
Value US$54,942.72 | Price 20.44 | Shares 2,688
Planned sale 1 Dec 2016
Value US$55,937.28 | Price 20.81 | Shares 2,688
Planned sale 15 Nov 2016
Value US$17,113.60 | Price 19.10 | Shares 896
Planned sale 14 Nov 2016
Value US$85,568.00 | Price 19.10 | Shares 4,480
Planned sale 1 Nov 2016
Value US$32,306.18 | Price 18.03 | Shares 1,792
Planned sale 3 Oct 2016
Value US$31,822.16 | Price 17.75 | Shares 1,793
Planned sale 1 Sep 2016
Value US$28,908.54 | Price 16.13 | Shares 1,792
Planned sale 1 Aug 2016
Value US$29,451.52 | Price 16.44 | Shares 1,792
Planned sale 1 Jul 2016
Value US$24,783.36 | Price 13.83 | Shares 1,792
Planned sale 7 Jun 2016
Value US$27,514.37 | Price 15.35 | Shares 1,792
Sale 20 May 2015
Value US$8,000,000.00 | Price 20.00 | Shares 400,000
Sale 20 May 2015
Value US$8,000,000.00 | Price 20.00 | Shares 400,000
Sale 26 Nov 2014
Value US$23,907.96 | Price 18.84 | Shares 1,269
Sale 25 Nov 2014
Value US$1,900.00 | Price 19.00 | Shares 100
Sale 21 Nov 2014
Value US$82,042.24 | Price 19.51 | Shares 4,206
Sale 20 Nov 2014
Value US$38,840.00 | Price 19.42 | Shares 2,000
Sale 19 Nov 2014
Value US$29,401.92 | Price 19.92 | Shares 1,476
Sale 16 Apr 2014
Value US$96,334.26 | Price 19.29 | Shares 4,994
Sale 8 Apr 2014
Value US$195,368.00 | Price 19.54 | Shares 10,000
Sale 8 Apr 2014
Value US$642,633.10 | Price 19.66 | Shares 32,690
Sale 8 Apr 2014
Value US$512,181.80 | Price 19.70 | Shares 26,000
Sale 8 Apr 2014
Value US$658,499.58 | Price 19.20 | Shares 34,304
Buy 27 Jan 2014
Value US$50,017.00 | Price 20.01 | Shares 2,500
Sale 18 Jul 2013
Value US$48,180.00 | Price 16.06 | Shares 3,000
Sale 18 Apr 2013
Value US$8,119.10 | Price 13.31 | Shares 610
Buy 10 Jan 2013
Value US$49,976.50 | Price 13.10 | Shares 3,815
Sale 8 Jan 2013
Value US$26,128.00 | Price 13.06 | Shares 2,000
Sale 3 Jul 2012
Value US$30,540.00 | Price 10.18 | Shares 3,000
Sale 2 Jul 2012
Value US$22,342.32 | Price 10.01 | Shares 2,232
Sale 16 May 2012
Value US$16,830.00 | Price 9.35 | Shares 1,800
Sale 23 Apr 2012
Value US$27,374.40 | Price 9.12 | Shares 3,000
Sale 23 Jan 2012
Value US$1,592.85 | Price 8.61 | Shares 185
Sale 20 Jan 2012
Value US$29,400.00 | Price 8.40 | Shares 3,500
Sale 19 Jan 2012
Value US$83,407.58 | Price 8.27 | Shares 10,088
Sale 18 Jan 2012
Value US$127,858.50 | Price 8.25 | Shares 15,498
Sale 17 Jan 2012
Value US$55,588.50 | Price 8.25 | Shares 6,738
Sale 13 Jan 2012
Value US$8,406.75 | Price 8.25 | Shares 1,019
Buy 12 Jan 2012
Value US$175,230.00 | Price 8.25 | Shares 21,240
Sale 12 Jan 2012
Value US$332,631.75 | Price 8.25 | Shares 40,319
Buy 12 Jan 2012
Value US$74,241.00 | Price 8.25 | Shares 9,000
Sale 11 Jan 2012
Value US$26,763.00 | Price 8.25 | Shares 3,244
Sale 10 Jan 2012
Value US$17,358.00 | Price 8.25 | Shares 2,104
Sale 9 Jan 2012
Value US$29,759.23 | Price 8.53 | Shares 3,490
Sale 11 Jul 2011
Value US$446,000.00 | Price 11.15 | Shares 40,000
Sale 25 May 2011
Value US$284,200.00 | Price 8.12 | Shares 35,000
Sale 9 May 2011
Value US$81,608.00 | Price 8.08 | Shares 10,100
Sale 4 May 2011
Value US$43,998.30 | Price 8.30 | Shares 5,301
Sale 5 Apr 2011
Value US$50,814.00 | Price 9.41 | Shares 5,400
Sale 1 Apr 2011
Value US$75,225.00 | Price 8.85 | Shares 8,500
Sale 11 Mar 2011
Value US$84,448.00 | Price 8.12 | Shares 10,400
Sale 2 Mar 2011
Value US$64,156.00 | Price 8.02 | Shares 8,000
Sale 7 Feb 2011
Value US$102,537.29 | Price 7.73 | Shares 13,270
Sale 3 Feb 2011
Value US$23,826.40 | Price 8.22 | Shares 2,900
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2025-11-14 2025-11-10 S Sale
1.4
Covey Michael Sean Merrill

President, Education Division

Officer
43,288 -12.4%
243.73
US$1,765,140 		43,288 -12.4% 243.73 US$1,765,140
2020-12-01 2020-11-24 S Sale
1.5
STEPP ESTHER KAY
Non-Executive Director
91,235 -33.0%
372.76
US$4,454,800 		91,235 -33.0% 372.76 US$4,454,800
2020-06-22 2020-06-19 PlS Planned sale
1.5
STEPP ESTHER KAY
Non-Executive Director
81,654 +10.7%
191.67
US$2,957,620 		81,654 +10.7% 191.67 US$2,957,620
2020-05-22 2020-05-21 PlS Planned sale
1.5
STEPP ESTHER KAY
Non-Executive Director
4,000 -10.1%
19.80
US$79,204 		4,000 -10.1% 19.80 US$79,204
2020-05-12 2020-05-11 B Purchase
2.8
Fung Michael
Non-Executive Director
4,830 +13.6%
20.77
US$100,300 		4,830 +13.6% 20.77 US$100,300
2020-04-22 2020-04-21 PlS Planned sale
1.5
STEPP ESTHER KAY
Non-Executive Director
4,000 -9.2%
17.20
US$68,808 		4,000 -9.2% 17.20 US$68,808
2020-03-23 2020-03-20 PlS Planned sale
1.5
STEPP ESTHER KAY
Non-Executive Director
4,000 -8.4%
15.39
US$61,544 		4,000 -8.4% 15.39 US$61,544
2020-02-24 2020-02-21 PlS Planned sale
1.5
STEPP ESTHER KAY
Non-Executive Director
4,000 -7.8%
35.07
US$140,284 		4,000 -7.8% 35.07 US$140,284
2020-01-27 2020-01-24 PlS Planned sale
1.5
STEPP ESTHER KAY
4,000 -7.2%
32.70
US$130,804 		4,000 -7.2% 32.70 US$130,804
2019-05-29 2019-05-29 S Sale
1.5
STEPP ESTHER KAY
Non-Executive Director
4,262 -6.9%
31.41
US$133,882 		4,262 -6.9% 31.41 US$133,882
2018-05-16 2018-05-15 S Sale Miller Scott Jeffery

EVP Bus Development/Marketing

Officer
1,343 -12.8%
25.69
US$34,502 		1,343 -12.8% 25.69 US$34,502
2017-11-01 2017-11-01 PlS Planned sale PETERSON JOEL CLINTON
1,793 -0.8%
19.13
US$34,302 		1,793 -0.8% 19.13 US$34,302
2017-10-03 2017-10-02 PlS Planned sale PETERSON JOEL CLINTON
1,792 -0.8%
20.33
US$36,424 		1,792 -0.8% 20.33 US$36,424
2017-09-05 2017-09-01 PlS Planned sale PETERSON JOEL CLINTON
1,792 -0.8%
18.59
US$33,320 		1,792 -0.8% 18.59 US$33,320
2017-08-02 2017-08-01 PlS Planned sale PETERSON JOEL CLINTON
1,793 -0.8%
18.50
US$33,163 		1,793 -0.8% 18.50 US$33,163
2017-07-05 2017-07-03 PlS Planned sale PETERSON JOEL CLINTON Non-Executive Director
1,792 -0.8%
19.45
US$34,853 		1,792 -0.8% 19.45 US$34,853
2017-06-02 2017-06-01 PlS Planned sale PETERSON JOEL CLINTON
1,792 -0.8%
20.08
US$35,985 		1,792 -0.8% 20.08 US$35,985
2017-05-02 2017-05-01 PlS Planned sale PETERSON JOEL CLINTON Non-Executive Director
2,689 -1.1%
20.95
US$56,329 		2,689 -1.1% 20.95 US$56,329
2017-04-04 2017-04-03 PlS Planned sale PETERSON JOEL CLINTON
2,688 -1.1%
20.70
US$55,653 		2,688 -1.1% 20.70 US$55,653
2017-04-03 2017-03-31 PlS Planned sale PETERSON JOEL CLINTON
1,792 -0.7%
19.10
US$34,227 		1,792 -0.7% 19.10 US$34,227
2017-03-01 2017-03-01 PlS Planned sale PETERSON JOEL CLINTON Non-Executive Director
1,793 -0.7%
18.04
US$32,344 		1,793 -0.7% 18.04 US$32,344
2017-02-01 2017-02-01 PlS Planned sale PETERSON JOEL CLINTON Non-Executive Director
1,792 -0.7%
17.63
US$31,588 		1,792 -0.7% 17.63 US$31,588
2017-01-03 2017-01-03 PlS Planned sale PETERSON JOEL CLINTON Non-Executive Director
2,688 -1.1%
20.44
US$54,943 		2,688 -1.1% 20.44 US$54,943
2016-12-02 2016-12-01 PlS Planned sale PETERSON JOEL CLINTON Non-Executive Director
2,688 -1.1%
20.81
US$55,937 		2,688 -1.1% 20.81 US$55,937
2016-11-15 2016-11-15 PlS Planned sale PETERSON JOEL CLINTON Non-Executive Director
896 -0.4%
19.10
US$17,114 		896 -0.4% 19.10 US$17,114
2016-11-14 2016-11-14 PlS Planned sale PETERSON JOEL CLINTON Non-Executive Director
4,480 -1.8%
19.10
US$85,568 		4,480 -1.8% 19.10 US$85,568
2016-11-02 2016-11-01 PlS Planned sale PETERSON JOEL CLINTON Non-Executive Director
1,792 -0.7%
18.03
US$32,306 		1,792 -0.7% 18.03 US$32,306
2016-10-03 2016-10-03 PlS Planned sale PETERSON JOEL CLINTON Non-Executive Director
1,793 -0.7%
17.75
US$31,822 		1,793 -0.7% 17.75 US$31,822
2016-09-02 2016-09-01 PlS Planned sale PETERSON JOEL CLINTON Non-Executive Director
1,792 -0.7%
16.13
US$28,909 		1,792 -0.7% 16.13 US$28,909
2016-08-02 2016-08-01 PlS Planned sale PETERSON JOEL CLINTON Non-Executive Director
1,792 -0.7%
16.44
US$29,452 		1,792 -0.7% 16.44 US$29,452
2016-07-05 2016-07-01 PlS Planned sale PETERSON JOEL CLINTON Non-Executive Director
1,792 -0.7%
13.83
US$24,783 		1,792 -0.7% 13.83 US$24,783
2016-06-08 2016-06-07 PlS Planned sale PETERSON JOEL CLINTON Non-Executive Director
1,792 -0.7%
15.35
US$27,514 		1,792 -0.7% 15.35 US$27,514
2015-05-22 2015-05-20 S Sale KNOWLEDGE CAPITAL INVESTMENT GROUP Large shareholder
400,000 -12.5%
20.00
US$8,000,000 		400,000 -12.5% 20.00 US$8,000,000
2015-05-22 2015-05-20 S Sale
3.1
MCNAMARA DONALD J
Non-Executive Director
400,000 -12.5%
20.00
US$8,000,000 		400,000 -12.5% 20.00 US$8,000,000
2014-11-26 2014-11-26 S Sale Miller Scott Jeffery

EVP Bus Development/Marketing

Officer
1,269 -70.0%
18.84
US$23,908 		1,269 -70.0% 18.84 US$23,908
2014-11-26 2014-11-25 S Sale Miller Scott Jeffery

EVP Bus Development/Marketing

Officer
100 -5.2%
19.00
US$1,900 		100 -5.2% 19.00 US$1,900
2014-11-24 2014-11-21 S Sale Miller Scott Jeffery

EVP Bus Development/Marketing

Officer
4,206 -68.7%
19.51
US$82,042 		4,206 -68.7% 19.51 US$82,042
2014-11-21 2014-11-20 S Sale Miller Scott Jeffery

EVP Bus Development/Marketing

Officer
2,000 -25.7%
19.42
US$38,840 		2,000 -25.7% 19.42 US$38,840
2014-11-21 2014-11-19 S Sale Miller Scott Jeffery

EVP Bus Development/Marketing

Officer
1,476 -15.9%
19.92
US$29,402 		1,476 -15.9% 19.92 US$29,402
2014-04-18 2014-04-16 S Sale
1.8
Moon Shawn D

Executive Vice President

Officer
4,994 -35.9%
19.29
US$96,334 		4,994 -35.9% 19.29 US$96,334
2014-04-10 2014-04-08 S Sale STEPP ESTHER KAY Non-Executive Director
10,000 -15.4%
19.54
US$195,368 		10,000 -15.4% 19.54 US$195,368
2014-04-10 2014-04-08 S Sale
1.8
Moon Shawn D

Executive Vice President

Officer
32,690 -70.2%
19.66
US$642,633 		32,690 -70.2% 19.66 US$642,633
2014-04-10 2014-04-08 S Sale Davis Clifton Todd

VP People Services

Officer
26,000 -74.4%
19.70
US$512,182 		26,000 -74.4% 19.70 US$512,182
2014-04-10 2014-04-08 S Sale Miller Scott Jeffery

EVP Bus Development/Marketing

Officer
34,304 -100.0%
19.20
US$658,500 		34,304 -100.0% 19.20 US$658,500
2014-01-28 2014-01-27 B Purchase
3.3
Fung Michael
Non-Executive Director
2,500 +24.8%
20.01
US$50,017 		2,500 +24.8% 20.01 US$50,017
2013-07-19 2013-07-18 S Sale
2.7
DAINES ROBERT H
Non-Executive Director
3,000 -11.1%
16.06
US$48,180 		3,000 -11.1% 16.06 US$48,180
2013-04-19 2013-04-18 S Sale Miller Scott Jeffery

EVP Bus Development/Marketing

Officer
610 -91.3%
13.31
US$8,119 		610 -91.3% 13.31 US$8,119
2013-01-10 2013-01-10 B Purchase
3.3
Fung Michael
Non-Executive Director
3,815 +inf%
13.10
US$49,976 		3,815 +inf% 13.10 US$49,976
2013-01-09 2013-01-08 S Sale
2.7
DAINES ROBERT H
Non-Executive Director
2,000 -8.4%
13.06
US$26,128 		2,000 -8.4% 13.06 US$26,128
2012-07-03 2012-07-03 S Sale
2.7
DAINES ROBERT H

President OSBU

Officer
3,000 -10.7%
10.18
US$30,540 		3,000 -10.7% 10.18 US$30,540
2012-07-03 2012-07-02 S Sale Miller Scott Jeffery

EVP Bus Development/Marketing

Officer
2,232 -100.0%
10.01
US$22,342 		2,232 -100.0% 10.01 US$22,342
2012-05-17 2012-05-16 S Sale Davis Clifton Todd

VP People Services

Officer
1,800 -65.7%
9.35
US$16,830 		1,800 -65.7% 9.35 US$16,830
2012-04-24 2012-04-23 S Sale
2.7
DAINES ROBERT H
Non-Executive Director
3,000 -9.6%
9.12
US$27,374 		3,000 -9.6% 9.12 US$27,374
2012-01-24 2012-01-23 S Sale
3.0
WHITMAN ROBERT A

Chief Executive Officer

Officer
185 -0.1%
8.61
US$1,593 		185 -0.1% 8.61 US$1,593
2012-01-24 2012-01-20 S Sale
3.0
WHITMAN ROBERT A

Chief Executive Officer

Officer
3,500 -1.8%
8.40
US$29,400 		3,500 -1.8% 8.40 US$29,400
2012-01-20 2012-01-19 S Sale
3.0
WHITMAN ROBERT A

Chief Executive Officer

Officer
10,088 -5.0%
8.27
US$83,408 		10,088 -5.0% 8.27 US$83,408
2012-01-20 2012-01-18 S Sale
3.0
WHITMAN ROBERT A

Chief Executive Officer

Officer
15,498 -7.2%
8.25
US$127,858 		15,498 -7.2% 8.25 US$127,858
2012-01-18 2012-01-17 S Sale
3.0
WHITMAN ROBERT A

Chief Executive Officer

Officer
6,738 -3.0%
8.25
US$55,588 		6,738 -3.0% 8.25 US$55,588
2012-01-18 2012-01-13 S Sale
3.0
WHITMAN ROBERT A

Chief Executive Officer

Officer
1,019 -0.5%
8.25
US$8,407 		1,019 -0.5% 8.25 US$8,407
2012-01-18 2012-01-12 B Purchase PETERSON JOEL CLINTON Non-Executive Director
21,240 +9.1%
8.25
US$175,230 		21,240 +9.1% 8.25 US$175,230
2012-01-13 2012-01-12 S Sale
3.0
WHITMAN ROBERT A

Chief Executive Officer

Officer
40,319 -15.3%
8.25
US$332,632 		40,319 -15.3% 8.25 US$332,632
2012-01-13 2012-01-12 B Purchase
3.1
MCNAMARA DONALD J
Non-Executive Director
9,000 +2.6%
8.25
US$74,241 		9,000 +2.6% 8.25 US$74,241
2012-01-13 2012-01-11 S Sale
3.0
WHITMAN ROBERT A

Chief Executive Officer

Officer
3,244 -1.2%
8.25
US$26,763 		3,244 -1.2% 8.25 US$26,763
2012-01-10 2012-01-10 S Sale
3.0
WHITMAN ROBERT A

Chief Executive Officer

Officer
2,104 -0.8%
8.25
US$17,358 		2,104 -0.8% 8.25 US$17,358
2012-01-10 2012-01-09 S Sale
3.0
WHITMAN ROBERT A

Chief Executive Officer

Officer
3,490 -1.3%
8.53
US$29,759 		3,490 -1.3% 8.53 US$29,759
2011-07-12 2011-07-11 S Sale
3.0
WHITMAN ROBERT A

Chief Executive Officer

Executive Director
40,000 -12.8%
11.15
US$446,000 		40,000 -12.8% 11.15 US$446,000
2011-05-31 2011-05-25 S Sale
3.0
WHITMAN ROBERT A

Chief Executive Officer

Executive Director
35,000 -10.0%
8.12
US$284,200 		35,000 -10.0% 8.12 US$284,200
2011-05-10 2011-05-09 S Sale WHITMAN ROBERT A

Chief Executive Officer

Executive Director
10,100 -2.8%
8.08
US$81,608 		10,100 -2.8% 8.08 US$81,608
2011-05-06 2011-05-04 S Sale
3.0
WHITMAN ROBERT A

Chief Executive Officer

Executive Director
5,301 -1.5%
8.30
US$43,998 		5,301 -1.5% 8.30 US$43,998
2011-04-06 2011-04-05 S Sale
3.0
WHITMAN ROBERT A

Chief Executive Officer

Executive Director
5,400 -1.5%
9.41
US$50,814 		5,400 -1.5% 9.41 US$50,814
2011-04-04 2011-04-01 S Sale
3.0
WHITMAN ROBERT A

Chief Executive Officer

Executive Director
8,500 -2.2%
8.85
US$75,225 		8,500 -2.2% 8.85 US$75,225
2011-03-14 2011-03-11 S Sale
3.0
WHITMAN ROBERT A

Chief Executive Officer

Executive Director
10,400 -2.7%
8.12
US$84,448 		10,400 -2.7% 8.12 US$84,448
2011-03-02 2011-03-02 S Sale
3.0
WHITMAN ROBERT A

Chief Executive Officer

Executive Director
8,000 -2.0%
8.02
US$64,156 		8,000 -2.0% 8.02 US$64,156
2011-02-08 2011-02-07 S Sale WHITMAN ROBERT A

Chief Executive Officer

Executive Director
13,270 -3.2%
7.73
US$102,537 		13,270 -3.2% 7.73 US$102,537
2011-02-03 2011-02-03 S Sale WHITMAN ROBERT A

Chief Executive Officer

Executive Director
2,900 -0.7%
8.22
US$23,826 		2,900 -0.7% 8.22 US$23,826
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