First Blush Brands Inc (NONE)

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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Activity signal Earnings

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ROTH ANTHONY G

President and CEO

1 purchase — total 75,000 USD

Buy 12 May 2010

Value US$2,341,115.80 | Price 487.48 | Shares 37,301

Heshmatpour Amir F

President and Secretary

1 purchase — total 12,450 USD

Buy 13 Nov 2007

Value US$3,927,981.55 | Price 483.67 | Shares 13,277

Scott Lauren

President and Secretary

1 sale — total 12,500 USD

Sale 8 Oct 2007

Value US$12,500.00 | Price 0.00 | Shares 5,000,000

Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other

Notification date	Transaction date	B/S Transaction type	Insider and/or position	Nb. shares Price Value	Number of shares	Price	Value
2010-05-14	2010-05-12	B Purchase	ROTH ANTHONY G President and CEO Officer	37,301 +47.9% 487.48 US$2,341,116	37,301 +47.9%	487.48	US$2,341,116
2007-11-14	2007-11-13	B Purchase	Heshmatpour Amir F President and Secretary Executive Director Large shareholder	13,277 -49.2% 483.67 US$3,927,982	13,277 -49.2%	483.67	US$3,927,982
2007-10-09	2007-10-08	S Sale	Scott Lauren President and Secretary Executive Director Large shareholder	8,685 -39.2% 382.02 US$3,844,856	8,685 -39.2%	382.02	US$3,844,856

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