Designer Brands Inc (DBI)

Designer Brands Inc. experienced notable insider trading activity recently, with executives and directors offloading shares totaling approximately $550,907. These sales occurred following a positive earnings report where the company beat expectations by 36%. No purchase activity was recorded during this period, reflecting a net negative sentiment among key stakeholders regarding current equity valuations.
Ticker: DBI Exchange: NYS


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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Designer Brands Inc. Upgrade to see score, net flow, insiders and the full signal context.

Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
2.9
SONNENBERG HARVEY L Non-Executive Director
Transaction date
Sale
Price
282.09
Quantity 66,160 -43.0%
Value US$2,061,155
2.9
SONNENBERG HARVEY L Director Non-Executive Director
Transaction date
Proposed sale
Price
88.39
Quantity 29,393
Value US$520,660
3.9
Haley Mark SVP, Controller & PAO Officer
Transaction date
Sale
Price
165.54
Quantity 38,727 -27.7%
Value US$3,689,689
3.9
MARK HALEY Officer Officer
Transaction date
Proposed sale
Price
6.37
Quantity 17,698
Value US$112,697
3.9
Haley Mark SVP, Controller & PAO Officer
Transaction date
Sale
Price
6.01
Quantity 1,000 -9.2%
Value US$100,000
3.9
MARK HALEY Officer Officer
Transaction date
Proposed sale
Price
6.01
Quantity 1,800
Value US$10,823
3.7
Turner Mary EVP;Pres DesignerBrands Canada Officer
Transaction date
Sale
Price
7.00
Quantity 34,708 -98.3%
Value US$242,838
3.7
MARY JANE TURNER Officer Officer
Transaction date
Proposed sale
Price
7.00
Quantity 34,708
Value US$242,838
3.8
LAU JOANNA T Director Non-Executive Director
Transaction date
Proposed sale
Price
8.00
Quantity 13,105
Value US$104,840
3.8
LAU JOANNA T Non-Executive Director
Transaction date
Sale
Price
8.00
Quantity 13,105 -13.4%
Value US$104,840
3.6
Ferree Deborah L V. Chair; Ch Product Off Executive Director
Transaction date
Sale
Price
8.06
Quantity 142,277 -31.7%
Value US$1,146,753
3.6
Ferree Deborah L Officer Officer
Transaction date
Proposed sale
Price
8.32
Quantity 142,277
Value US$1,183,745
4.0
JARED POFF Former Officer Officer
Transaction date
Proposed sale
Price
8.11
Quantity 29,674
Value US$240,674
2.9
SONNENBERG HARVEY L Non-Executive Director
Transaction date
Sale
Price
4.52
Quantity 50,000 -66.2%
Value US$226,000
3.9
Haley Mark SVP, Controller and PAO Officer
Transaction date
Sale
Price
4.80
Quantity 11,218 -100.0%
Value US$53,846
2.9
SONNENBERG HARVEY L Director Non-Executive Director
Transaction date
Proposed sale
Price
4.40
Quantity 72,000
Value US$316,800
3.7
Turner Mary EVP;Pres DesignerBrands Canada Officer
Transaction date
Sale
Price
2.94
Quantity 24,543 -60.8%
Value US$72,233
3.7
MARY JANE TURNER Officer Officer
Transaction date
Proposed sale
Price
2.94
Quantity 24,543
Value US$72,232
2.7
Fund 1 Investments, LLC Large shareholder
Transaction date
Sale
Price
5.38
Quantity 220,000 -10.5%
Value US$1,184,414
3.9
Haley Mark SVP, Controller and PAO Officer
Transaction date
Sale
Price
6.04
Quantity 25,787 -100.0%
Value US$155,625
2.9
SONNENBERG HARVEY L Non-Executive Director
Transaction date
Sale
Price
6.62
Quantity 22,000 -87.4%
Value US$145,640
2.9
SONNENBERG HARVEY L Director Non-Executive Director
Transaction date
Proposed sale
Price
5.99
Quantity 22,000
Value US$131,780
2.9
SONNENBERG HARVEY L Non-Executive Director
Transaction date
Sale
Price
8.65
Quantity 9,000 -80.4%
Value US$77,868
4.0
Poff Jared A. EVP, CFO & CAO Officer
Transaction date
Sale
Price
9.76
Quantity 15,000 -5.6%
Value US$146,430
4.0
JARED POFF Officer Officer
Transaction date
Proposed sale
Price
9.76
Quantity 15,000
Value US$146,432
2.9
SONNENBERG HARVEY L Director Non-Executive Director
Transaction date
Proposed sale
Price
10.13
Quantity 9,000
Value US$91,125
3.7
MARY JANE TURNER Officer Officer
Transaction date
Proposed sale
Price
10.90
Quantity 8,764
Value US$95,514
3.9
Haley Mark SVP, Controller and PAO Officer
Transaction date
Sale
Price
10.84
Quantity 16,125 -38.5%
Value US$174,827
3.6
Ferree Deborah L Vice Chair, Chief Product Off Officer
Transaction date
Planned sale
Price
12.58
Quantity 34,000 -14.7%
Value US$427,720
3.6
Ferree Deborah L Officer Officer
Transaction date
Proposed sale
Price
12.58
Quantity 34,000
Value US$427,650
3.6
Ferree Deborah L Vice Chair, Chief Product Off Officer
Transaction date
Planned sale
Price
12.52
Quantity 33,000 -12.5%
Value US$413,160
3.6
Ferree Deborah L Officer Officer
Transaction date
Proposed sale
Price
12.52
Quantity 33,000
Value US$413,168
3.6
Ferree Deborah L Vice Chair, Chief Product Off Officer
Transaction date
Planned sale
Price
12.14
Quantity 32,000 -10.8%
Value US$388,480
3.6
Ferree Deborah L Officer Officer
Transaction date
Proposed sale
Price
12.14
Quantity 32,000
Value US$388,636
3.6
Ferree Deborah L Vice Chair, Chief Product Off Officer
Transaction date
Planned sale
Price
12.00
Quantity 1,000 -0.3%
Value US$12,000
3.6
Ferree Deborah L Officer Officer
Transaction date
Proposed sale
Price
12.00
Quantity 1,000
Value US$12,000
3.9
Haley Mark SVP, Controller and PAO Officer
Transaction date
Sale
Price
12.35
Quantity 2,075 -11.4%
Value US$25,633
3.8
Jordan William L President Officer
Transaction date
Sale
Price
12.16
Quantity 44,982 -20.3%
Value US$546,981
3.8
Jordan William L President Officer
Transaction date
Sale
Price
12.30
Quantity 105,018 -32.1%
Value US$1,291,721
3.8
Jordan William L Officer Officer
Transaction date
Proposed sale
Price
12.21
Quantity 150,000
Value US$1,831,500
3.9
Haley Mark SVP, Controller and PAO Officer
Transaction date
Sale
Price
12.14
Quantity 2,100 -10.3%
Value US$25,494
4.0
Poff Jared A. EVP, CFO & CAO Officer
Transaction date
Sale
Price
12.17
Quantity 17,000 -8.1%
Value US$206,873
2.8
Weinberg James S. EVP Officer
Transaction date
Sale
Price
12.18
Quantity 23,380 -60.8%
Value US$284,768
2.8
Weinberg James S. Officer Officer
Transaction date
Proposed sale
Price
11.71
Quantity 23,380
Value US$273,780
4.0
JARED POFF Officer Officer
Transaction date
Proposed sale
Price
12.17
Quantity 17,000
Value US$206,873
3.7
Turner Mary EVP;Pres DesignerBrands Canada Officer
Transaction date
Sale
Price
12.66
Quantity 18,890 -37.2%
Value US$239,147
3.6
Ferree Deborah L Vice Chair, Chief Product Off Officer
Transaction date
Sale
Price
12.05
Quantity 150,000 -33.6%
Value US$1,807,050
2.9
SONNENBERG HARVEY L Non-Executive Director
Transaction date
Sale
Price
12.30
Quantity 16,000 -58.8%
Value US$196,722
2.8
Weinberg James S. EVP Officer
Transaction date
Sale
Price
12.04
Quantity 121,429 -76.0%
Value US$1,461,519
2.8
Weinberg James S. Officer Officer
Transaction date
Proposed sale
Price
12.66
Quantity 121,429
Value US$1,537,291
3.6
Ferree Deborah L Officer Officer
Transaction date
Proposed sale
Price
12.66
Quantity 150,000
Value US$1,899,000
2.9
SONNENBERG HARVEY L Director Non-Executive Director
Transaction date
Proposed sale
Price
10.61
Quantity 16,000
Value US$169,760
2.9
SONNENBERG HARVEY L Director Non-Executive Director
Transaction date
Proposed sale
Price
10.61
Quantity 16,000
Value US$169,760
4.0
Poff Jared A. EVP, CFO & CAO Officer
Transaction date
Sale
Price
10.24
Quantity 5,000 -2.9%
Value US$51,176
4.0
Poff Jared A. Officer Officer
Transaction date
Proposed sale
Price
10.71
Quantity 5,000
Value US$53,550
3.6
Ferree Deborah L Vice Chair, Chief Product Off Officer
Transaction date
Sale
Price
10.91
Quantity 46,635 -10.7%
Value US$508,788
3.6
Ferree Deborah L Vice Chair, Chief Product Off Officer
Transaction date
Sale
Price
10.85
Quantity 3,365 -0.8%
Value US$36,510
3.6
Ferree Deborah L Officer Officer
Transaction date
Proposed sale
Price
10.59
Quantity 150,000
Value US$1,588,500
3.7
Turner Mary EVP;Pres DesignerBrands Canada Officer
Transaction date
Sale
Price
10.27
Quantity 15,000 -47.6%
Value US$154,050
3.7
MARY JANE TURNER Officer Officer
Transaction date
Proposed sale
Price
10.27
Quantity 15,000
Value US$154,024
3.4
Rawlins Roger Consultant
Transaction date
Proposed sale
Price
9.81
Quantity 150,000
Value US$1,470,750
3.4
Rawlins Roger Consultant
Transaction date
Proposed sale
Price
9.37
Quantity 150,000
Value US$1,405,500
3.4
Rawlins Roger Consultant
Transaction date
Proposed sale
Price
9.31
Quantity 100,000
Value US$931,000
3.4
Rawlins Roger Consultant
Transaction date
Proposed sale
Price
9.01
Quantity 100,000
Value US$901,000
3.4
Rawlins Roger Consultant
Transaction date
Proposed sale
Price
9.13
Quantity 100,000
Value US$913,000
3.4
Rawlins Roger Consultant
Transaction date
Proposed sale
Price
9.07
Quantity 100,000
Value US$907,000
3.4
Rawlins Roger Consultant
Transaction date
Proposed sale
Price
8.75
Quantity 100,000
Value US$875,000
3.4
Rawlins Roger Consultant
Transaction date
Proposed sale
Price
9.31
Quantity 100,000
Value US$931,000
3.4
Rawlins Roger Consultant
Transaction date
Proposed sale
Price
9.15
Quantity 100,000
Value US$915,000
3.4
Rawlins Roger Consultant
Transaction date
Proposed sale
Price
9.33
Quantity 150,000
Value US$1,400,000
3.4
Rawlins Roger Consultant
Transaction date
Proposed sale
Price
8.65
Quantity 50,000
Value US$432,500
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2026-09-21 2026-09-17 S Sale Non-Executive Director
66,160 -43.0%
282.09
US$2,061,155
66,160 -43.0% 282.09 US$2,061,155
2026-09-16 2026-09-16 PrS Proposed sale

Director

Non-Executive Director
29,393
88.39
US$520,660
29,393 88.39 US$520,660
2026-09-15 2026-09-14 S Sale

SVP, Controller & PAO

Officer
38,727 -27.7%
165.54
US$3,689,689
38,727 -27.7% 165.54 US$3,689,689
2026-09-14 2026-09-14 PrS Proposed sale

Officer

Officer
17,698
6.37
US$112,697
17,698 6.37 US$112,697
2026-09-15 2026-09-11 S Sale

SVP, Controller & PAO

Officer
1,000 -9.2%
6.01
US$100,000
1,000 -9.2% 6.01 US$100,000
2026-09-11 2026-09-11 PrS Proposed sale

Officer

Officer
1,800
6.01
US$10,823
1,800 6.01 US$10,823
2026-06-12 2026-06-10 S Sale

EVP;Pres DesignerBrands Canada

Officer
34,708 -98.3%
7.00
US$242,838
34,708 -98.3% 7.00 US$242,838
2026-06-10 2026-06-10 PrS Proposed sale

Officer

Officer
34,708
7.00
US$242,838
34,708 7.00 US$242,838
2025-12-29 2025-12-26 PrS Proposed sale

Director

Non-Executive Director
13,105
8.00
US$104,840
13,105 8.00 US$104,840
2025-12-29 2025-12-26 S Sale Non-Executive Director
13,105 -13.4%
8.00
US$104,840
13,105 -13.4% 8.00 US$104,840
2025-12-12 2025-12-11 S Sale

V. Chair; Ch Product Off

Executive Director
142,277 -31.7%
8.06
US$1,146,753
142,277 -31.7% 8.06 US$1,146,753
2025-12-10 2025-12-10 PrS Proposed sale

Officer

Officer
142,277
8.32
US$1,183,745
142,277 8.32 US$1,183,745
2025-12-10 2025-12-10 PrS Proposed sale

Former Officer

Officer
29,674
8.11
US$240,674
29,674 8.11 US$240,674
2025-09-12 2025-09-11 S Sale Non-Executive Director
50,000 -66.2%
4.52
US$226,000
50,000 -66.2% 4.52 US$226,000
2025-09-12 2025-09-10 S Sale

SVP, Controller and PAO

Officer
11,218 -100.0%
4.80
US$53,846
11,218 -100.0% 4.80 US$53,846
2025-09-10 2025-09-10 PrS Proposed sale

Director

Non-Executive Director
72,000
4.40
US$316,800
72,000 4.40 US$316,800
2025-04-09 2025-04-08 S Sale

EVP;Pres DesignerBrands Canada

Officer
24,543 -60.8%
2.94
US$72,233
24,543 -60.8% 2.94 US$72,233
2025-04-08 2025-04-08 PrS Proposed sale

Officer

Officer
24,543
2.94
US$72,232
24,543 2.94 US$72,232
2025-01-30 2025-01-28 S Sale Large shareholder
30,000 -1.6%
5.47
US$164,172
30,000 -1.6% 5.47 US$164,172
2025-01-30 2025-01-28 S Sale Large shareholder
220,000 -10.5%
5.38
US$1,184,414
220,000 -10.5% 5.38 US$1,184,414
2025-01-14 2025-01-13 B Purchase

Member of a 10% Group

10,851 +0.2%
5.28
US$57,293
10,851 +0.2% 5.28 US$57,293
2025-01-14 2025-01-10 B Purchase

Member of a 10% Group

489,149 +9.8%
5.65
US$2,763,692
489,149 +9.8% 5.65 US$2,763,692
2024-12-12 2024-12-10 B Purchase

Member of a 10% Group

250,000 +5.3%
5.63
US$1,407,500
250,000 +5.3% 5.63 US$1,407,500
2024-10-15 2024-10-11 S Sale

SVP, Controller and PAO

Officer
25,787 -100.0%
6.04
US$155,625
25,787 -100.0% 6.04 US$155,625
2024-09-19 2024-09-17 S Sale Non-Executive Director
22,000 -87.4%
6.62
US$145,640
22,000 -87.4% 6.62 US$145,640
2024-09-16 2024-09-16 PrS Proposed sale

Director

Non-Executive Director
22,000
5.99
US$131,780
22,000 5.99 US$131,780
2024-04-12 2024-04-11 S Sale Non-Executive Director
9,000 -80.4%
8.65
US$77,868
9,000 -80.4% 8.65 US$77,868
2024-04-10 2024-04-08 S Sale

EVP, CFO & CAO

Officer
15,000 -5.6%
9.76
US$146,430
15,000 -5.6% 9.76 US$146,430
2024-04-08 2024-04-08 PrS Proposed sale

Officer

Officer
15,000
9.76
US$146,432
15,000 9.76 US$146,432
2024-04-05 2024-04-05 PrS Proposed sale

Director

Non-Executive Director
9,000
10.13
US$91,125
9,000 10.13 US$91,125
2024-04-01 2024-04-01 PrS Proposed sale

Officer

Officer
8,764
10.90
US$95,514
8,764 10.90 US$95,514
2024-03-28 2024-03-27 S Sale

SVP, Controller and PAO

Officer
16,125 -38.5%
10.84
US$174,827
16,125 -38.5% 10.84 US$174,827
2023-12-05 2023-12-04 PlS Planned sale

Vice Chair, Chief Product Off

Officer
34,000 -14.7%
12.58
US$427,720
34,000 -14.7% 12.58 US$427,720
2023-12-04 2023-12-04 PrS Proposed sale

Officer

Officer
34,000
12.58
US$427,650
34,000 12.58 US$427,650
2023-10-19 2023-10-17 PlS Planned sale

Vice Chair, Chief Product Off

Officer
33,000 -12.5%
12.52
US$413,160
33,000 -12.5% 12.52 US$413,160
2023-10-17 2023-10-17 PrS Proposed sale

Officer

Officer
33,000
12.52
US$413,168
33,000 12.52 US$413,168
2023-10-17 2023-10-16 PlS Planned sale

Vice Chair, Chief Product Off

Officer
32,000 -10.8%
12.14
US$388,480
32,000 -10.8% 12.14 US$388,480
2023-10-16 2023-10-16 PrS Proposed sale

Officer

Officer
32,000
12.14
US$388,636
32,000 12.14 US$388,636
2023-10-17 2023-10-13 PlS Planned sale

Vice Chair, Chief Product Off

Officer
1,000 -0.3%
12.00
US$12,000
1,000 -0.3% 12.00 US$12,000
2023-10-13 2023-10-13 PrS Proposed sale

Officer

Officer
1,000
12.00
US$12,000
1,000 12.00 US$12,000
2023-10-06 2023-10-04 S Sale

SVP, Controller and PAO

Officer
2,075 -11.4%
12.35
US$25,633
2,075 -11.4% 12.35 US$25,633
2023-09-22 2023-09-21 S Sale

President

Officer
44,982 -20.3%
12.16
US$546,981
44,982 -20.3% 12.16 US$546,981
2023-09-22 2023-09-20 S Sale

President

Officer
105,018 -32.1%
12.30
US$1,291,721
105,018 -32.1% 12.30 US$1,291,721
2023-09-20 2023-09-20 PrS Proposed sale

Officer

Officer
150,000
12.21
US$1,831,500
150,000 12.21 US$1,831,500
2023-09-21 2023-09-19 S Sale

SVP, Controller and PAO

Officer
2,100 -10.3%
12.14
US$25,494
2,100 -10.3% 12.14 US$25,494
2023-09-18 2023-09-14 S Sale

EVP, CFO & CAO

Officer
17,000 -8.1%
12.17
US$206,873
17,000 -8.1% 12.17 US$206,873
2023-09-18 2023-09-14 S Sale

EVP

Officer
23,380 -60.8%
12.18
US$284,768
23,380 -60.8% 12.18 US$284,768
2023-09-14 2023-09-14 PrS Proposed sale

Officer

Officer
23,380
11.71
US$273,780
23,380 11.71 US$273,780
2023-09-14 2023-09-14 PrS Proposed sale

Officer

Officer
17,000
12.17
US$206,873
17,000 12.17 US$206,873
2023-09-12 2023-09-08 S Sale

EVP;Pres DesignerBrands Canada

Officer
18,890 -37.2%
12.66
US$239,147
18,890 -37.2% 12.66 US$239,147
2023-09-12 2023-09-08 S Sale

Vice Chair, Chief Product Off

Officer
150,000 -33.6%
12.05
US$1,807,050
150,000 -33.6% 12.05 US$1,807,050
2023-09-12 2023-09-08 S Sale Non-Executive Director
16,000 -58.8%
12.30
US$196,722
16,000 -58.8% 12.30 US$196,722
2023-09-12 2023-09-08 S Sale

EVP

Officer
121,429 -76.0%
12.04
US$1,461,519
121,429 -76.0% 12.04 US$1,461,519
2023-09-08 2023-09-08 PrS Proposed sale

Officer

Officer
121,429
12.66
US$1,537,291
121,429 12.66 US$1,537,291
2023-09-08 2023-09-08 PrS Proposed sale

Officer

Officer
150,000
12.66
US$1,899,000
150,000 12.66 US$1,899,000
2023-09-07 2023-09-08 PrS Proposed sale

Director

Non-Executive Director
16,000
10.61
US$169,760
16,000 10.61 US$169,760
2023-09-06 2023-09-08 PrS Proposed sale

Director

Non-Executive Director
16,000
10.61
US$169,760
16,000 10.61 US$169,760
2023-07-14 2023-07-13 S Sale

EVP, CFO & CAO

Officer
5,000 -2.9%
10.24
US$51,176
5,000 -2.9% 10.24 US$51,176
2023-07-13 2023-07-13 PrS Proposed sale

Officer

Officer
5,000
10.71
US$53,550
5,000 10.71 US$53,550
2023-07-13 2023-07-12 S Sale

Vice Chair, Chief Product Off

Officer
46,635 -10.7%
10.91
US$508,788
46,635 -10.7% 10.91 US$508,788
2023-07-13 2023-07-11 S Sale

Vice Chair, Chief Product Off

Officer
3,365 -0.8%
10.85
US$36,510
3,365 -0.8% 10.85 US$36,510
2023-07-11 2023-07-11 PrS Proposed sale

Officer

Officer
150,000
10.59
US$1,588,500
150,000 10.59 US$1,588,500
2023-07-12 2023-07-10 S Sale

EVP;Pres DesignerBrands Canada

Officer
15,000 -47.6%
10.27
US$154,050
15,000 -47.6% 10.27 US$154,050
2023-07-10 2023-07-10 PrS Proposed sale

Officer

Officer
15,000
10.27
US$154,024
15,000 10.27 US$154,024
2023-06-26 2023-06-26 PrS Proposed sale

Consultant

150,000
9.81
US$1,470,750
150,000 9.81 US$1,470,750
2023-06-23 2023-06-23 PrS Proposed sale

Consultant

150,000
9.37
US$1,405,500
150,000 9.37 US$1,405,500
2023-06-22 2023-06-22 PrS Proposed sale

Consultant

100,000
9.31
US$931,000
100,000 9.31 US$931,000
2023-06-21 2023-06-21 PrS Proposed sale

Consultant

100,000
9.01
US$901,000
100,000 9.01 US$901,000
2023-06-20 2023-06-20 PrS Proposed sale

Consultant

100,000
9.13
US$913,000
100,000 9.13 US$913,000
2023-06-16 2023-06-16 PrS Proposed sale

Consultant

100,000
9.07
US$907,000
100,000 9.07 US$907,000
2023-06-15 2023-06-15 PrS Proposed sale

Consultant

100,000
8.75
US$875,000
100,000 8.75 US$875,000
2023-06-14 2023-06-14 PrS Proposed sale

Consultant

100,000
9.31
US$931,000
100,000 9.31 US$931,000
2023-06-13 2023-06-13 PrS Proposed sale

Consultant

100,000
9.15
US$915,000
100,000 9.15 US$915,000
2023-06-12 2023-06-12 PrS Proposed sale

Consultant

150,000
9.33
US$1,400,000
150,000 9.33 US$1,400,000
2023-06-09 2023-06-09 PrS Proposed sale

Consultant

50,000
8.65
US$432,500
50,000 8.65 US$432,500