ChoiceOne Financial Services Inc (COFS)

ChoiceOne Financial Services Inc. experienced multiple insider trading transactions during early 2026. The most recent activity occurred on March 12, 2026, involving a purchase by the company secretary. Prior to this, several executives and stakeholders engaged in various buying actions throughout February and March, following a notable sale in mid-February.
Ticker: COFS Exchange: NAS


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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for ChoiceOne Financial Services Inc. Upgrade to see score, net flow, insiders and the full signal context.

Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
4.0
Greenland Adom Secretary Officer
Transaction date
Purchase
Price
228.87
Quantity 68,272 -43.8%
Value US$297,637
4.0
Burrough Eric E Non-Executive Director
Transaction date
Purchase
Price
151.99
Quantity 83,321 +32.1%
Value US$3,218,083
3.8
McConnell Gregory A Non-Executive Director
Transaction date
Purchase
Price
132.82
Quantity 35,130 +23.4%
Value US$3,876,585
2.7
McGinnis Bradley F. Non-Executive Director
Transaction date
Purchase
Price
29.15
Quantity 1,000 +7.0%
Value US$29,150
3.5
Burke Michael J. Jr. President Executive Director
Transaction date
Purchase
Price
28.58
Quantity 250 +9.5%
Value US$7,145
3.8
McConnell Gregory A Non-Executive Director
Transaction date
Purchase
Price
29.00
Quantity 1,000 +2.9%
Value US$29,000
3.8
McConnell Gregory A Non-Executive Director
Transaction date
Purchase
Price
29.10
Quantity 550 +1.6%
Value US$16,005
1.6
PETTY BRIAN P Non-Executive Director
Transaction date
Sale
Price
29.56
Quantity 15,000 -14.1%
Value US$443,400
4.0
Burrough Eric E Non-Executive Director
Transaction date
Purchase
Price
28.50
Quantity 5,000 +2.9%
Value US$142,500
3.6
Coulter Curt E Non-Executive Director
Transaction date
Purchase
Price
29.78
Quantity 10 +0.1%
Value US$298
2.7
McGinnis Bradley F. Non-Executive Director
Transaction date
Purchase
Price
32.84
Quantity 1,000 +7.5%
Value US$32,840
3.5
Burke Michael J Jr President Executive Director
Transaction date
Purchase
Price
26.75
Quantity 500 +25.0%
Value US$13,375
3.1
POTES KELLY Chief Executive Officer Executive Director
Transaction date
Purchase
Price
26.90
Quantity 1,000 +25.0%
Value US$26,900
3.1
POTES KELLY Chief Executive Officer Executive Director
Transaction date
Purchase
Price
26.55
Quantity 1,000 +33.3%
Value US$26,550
3.5
Burke Michael J Jr President Executive Director
Transaction date
Purchase
Price
27.25
Quantity 1,000 +100.0%
Value US$27,250
3.3
Burns Harold J Non-Executive Director
Transaction date
Purchase
Price
25.00
Quantity 2,000 +10.8%
Value US$50,000
4.1
Essex Bruce John Jr Non-Executive Director
Transaction date
Purchase
Price
25.00
Quantity 12,000 +5.1%
Value US$300,000
3.2
Brophy Keith D. Non-Executive Director
Transaction date
Purchase
Price
25.00
Quantity 1,000 +13.2%
Value US$25,000
3.7
HENDON JACK Non-Executive Director
Transaction date
Purchase
Price
25.00
Quantity 6,000 +inf%
Value US$150,000
3.1
POTES KELLY Chief Executive Officer Executive Director
Transaction date
Purchase
Price
25.00
Quantity 2,000 +5.2%
Value US$50,000
3.8
McConnell Gregory A Non-Executive Director
Transaction date
Purchase
Price
25.00
Quantity 4,000 +13.7%
Value US$100,000
3.8
Armock Greg L. Non-Executive Director
Transaction date
Purchase
Price
25.00
Quantity 6,000 +55.6%
Value US$150,000
4.0
Greenland Adom Secretary Officer
Transaction date
Purchase
Price
25.00
Quantity 2,000 +16.9%
Value US$50,000
4.0
Burrough Eric E Non-Executive Director
Transaction date
Purchase
Price
25.00
Quantity 16,000 +11.1%
Value US$400,000
3.3
Wendling Michelle M Non-Executive Director
Transaction date
Purchase
Price
25.00
Quantity 400 +7.7%
Value US$10,000
3.1
POTES KELLY Chief Executive Officer Executive Director
Transaction date
Sale
Price
25.75
Quantity 2,690 -47.3%
Value US$69,273
3.8
Armock Greg L. Non-Executive Director
Transaction date
Purchase
Price
20.14
Quantity 138 +1.3%
Value US$2,779
3.6
Coulter Curt E Non-Executive Director
Transaction date
Purchase
Price
22.01
Quantity 585 +77.7%
Value US$12,876
3.5
Burke Michael J Jr President Executive Director
Transaction date
Purchase
Price
21.97
Quantity 1,000 +inf%
Value US$21,970
3.8
Armock Greg L. Non-Executive Director
Transaction date
Purchase
Price
20.14
Quantity 4,826 +85.8%
Value US$97,196
3.8
McConnell Gregory A Non-Executive Director
Transaction date
Purchase
Price
20.10
Quantity 1,200 +4.4%
Value US$24,120
4.1
Essex Bruce John Jr Non-Executive Director
Transaction date
Purchase
Price
19.82
Quantity 4,693 +2.0%
Value US$93,015
4.0
Greenland Adom Secretary Officer
Transaction date
Purchase
Price
21.15
Quantity 200 +6.7%
Value US$4,230
2.7
McGinnis Bradley F. Non-Executive Director
Transaction date
Purchase
Price
21.17
Quantity 1,000 +8.1%
Value US$21,170
3.7
HENDON JACK Non-Executive Director
Transaction date
Purchase
Price
22.59
Quantity 500 +3.7%
Value US$11,295
4.1
Essex Bruce John Jr Non-Executive Director
Transaction date
Purchase
Price
21.51
Quantity 4,500 +2.0%
Value US$96,795
4.1
Essex Bruce John Jr Non-Executive Director
Transaction date
Purchase
Price
21.54
Quantity 4,500 +2.0%
Value US$96,930
4.1
Essex Bruce John Jr Non-Executive Director
Transaction date
Purchase
Price
22.70
Quantity 530 +0.2%
Value US$12,031
4.1
Essex Bruce John Jr Non-Executive Director
Transaction date
Purchase
Price
22.69
Quantity 6,879 +3.2%
Value US$156,085
3.8
McConnell Gregory A Non-Executive Director
Transaction date
Purchase
Price
21.72
Quantity 370 +1.4%
Value US$8,036
3.8
McConnell Gregory A Non-Executive Director
Transaction date
Purchase
Price
21.73
Quantity 545 +2.1%
Value US$11,843
4.0
Burrough Eric E Non-Executive Director
Transaction date
Purchase
Price
22.53
Quantity 10,000 +7.6%
Value US$225,300
3.8
McConnell Gregory A Non-Executive Director
Transaction date
Purchase
Price
21.07
Quantity 5,000 +24.0%
Value US$105,350
2.7
McGinnis Bradley F. Non-Executive Director
Transaction date
Purchase
Price
22.74
Quantity 1,000 +8.8%
Value US$22,740
3.1
POTES KELLY Chief Executive Officer Executive Director
Transaction date
Sale
Price
25.83
Quantity 541 -100.0%
Value US$13,973
3.1
POTES KELLY Chief Executive Officer Executive Director
Transaction date
Purchase
Price
25.48
Quantity 865 +17.9%
Value US$22,040
3.1
POTES KELLY Chief Executive Officer Executive Director
Transaction date
Purchase
Price
25.60
Quantity 19 +0.4%
Value US$486
3.1
POTES KELLY Chief Executive Officer Executive Director
Transaction date
Purchase
Price
25.60
Quantity 1,975 +69.8%
Value US$50,560
3.1
POTES KELLY Chief Executive Officer Executive Director
Transaction date
Purchase
Price
25.40
Quantity 141 +5.2%
Value US$3,581
1.2
BRAFORD LEE A S.V.P. - ChoiceOne Bank (Sub.) Officer
Transaction date
Sale
Price
25.49
Quantity 138 -100.0%
Value US$3,528
4.0
Greenland Adom Secretary Officer
Transaction date
Purchase
Price
24.92
Quantity 1,000 +50.2%
Value US$24,920
2.7
JOHNSON PAUL L Non-Executive Director
Transaction date
Purchase
Price
24.05
Quantity 1,000 +1.9%
Value US$24,050
1.9
BUSH DAVID Non-Executive Director
Transaction date
Purchase
Price
25.96
Quantity 944 +5.4%
Value US$24,506
1.9
BUSH DAVID Non-Executive Director
Transaction date
Purchase
Price
25.96
Quantity 820 +0.8%
Value US$21,287
1.9
BUSH DAVID Non-Executive Director
Transaction date
Purchase
Price
26.00
Quantity 56 +0.3%
Value US$1,456
1.9
BUSH DAVID Non-Executive Director
Transaction date
Purchase
Price
26.00
Quantity 48 +0.0%
Value US$1,248
1.9
BUSH DAVID Non-Executive Director
Transaction date
Purchase
Price
25.82
Quantity 132 +0.1%
Value US$3,408
3.5
BOSSERD JAMES A Non-Executive Director
Transaction date
Sale
Price
30.10
Quantity 300 -2.1%
Value US$9,030
3.5
BOSSERD JAMES A Non-Executive Director
Transaction date
Sale
Price
31.00
Quantity 800 -5.4%
Value US$24,800
3.8
McConnell Gregory A Non-Executive Director
Transaction date
Sale
Price
30.00
Quantity 6,943 -25.8%
Value US$208,290
3.5
BOSSERD JAMES A Non-Executive Director
Transaction date
Sale
Price
29.25
Quantity 409 -2.7%
Value US$11,963
3.5
BOSSERD JAMES A Non-Executive Director
Transaction date
Sale
Price
29.25
Quantity 591 -3.7%
Value US$17,287
3.5
BOSSERD JAMES A Non-Executive Director
Transaction date
Sale
Price
29.10
Quantity 1,000 -5.9%
Value US$29,100
1.9
BUSH DAVID Non-Executive Director
Transaction date
Purchase
Price
29.99
Quantity 1,000 +0.8%
Value US$29,990
3.0
Henion Bradley S.V.P. - ChoiceOne Bank (Sub.) Officer
Transaction date
Sale
Price
32.03
Quantity 1,000 -37.2%
Value US$32,030
0.9
CADY BRUCE Non-Executive Director
Transaction date
Purchase
Price
32.50
Quantity 560 +25.0%
Value US$18,200
3.5
Burke Michael J Jr President Executive Director
Transaction date
Purchase
Price
32.50
Quantity 1,200 +82.7%
Value US$39,000
Armock Greg L. Non-Executive Director
Transaction date
Purchase
Price
29.50
Quantity 2,010 +inf%
Value US$59,295
Transaction date
Purchase
Price
29.00
Quantity 700 +10.2%
Value US$20,300
Transaction date
Purchase
Price
28.75
Quantity 1,080 +52.4%
Value US$31,050
Transaction date
Purchase
Price
28.75
Quantity 250 +14.7%
Value US$7,188
Transaction date
Purchase
Price
30.00
Quantity 198 +3.0%
Value US$5,940
Transaction date
Purchase
Price
29.00
Quantity 300 +4.7%
Value US$8,700
Transaction date
Purchase
Price
28.99
Quantity 95 +1.5%
Value US$2,754
Transaction date
Purchase
Price
28.75
Quantity 307 +5.2%
Value US$8,826
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2026-03-16 2026-03-12 B Purchase

Secretary

Officer
68,272 -43.8%
228.87
US$297,637
68,272 -43.8% 228.87 US$297,637
2026-03-12 2026-03-11 B Purchase Non-Executive Director
83,321 +32.1%
151.99
US$3,218,083
83,321 +32.1% 151.99 US$3,218,083
2026-03-09 2026-03-06 B Purchase Non-Executive Director
35,130 +23.4%
132.82
US$3,876,585
35,130 +23.4% 132.82 US$3,876,585
2026-03-04 2026-03-03 B Purchase Non-Executive Director
1,000 +7.0%
29.15
US$29,150
1,000 +7.0% 29.15 US$29,150
2026-03-02 2026-02-27 B Purchase

President

Executive Director
250 +9.5%
28.58
US$7,145
250 +9.5% 28.58 US$7,145
2026-02-17 2026-02-13 B Purchase Non-Executive Director
1,000 +2.9%
29.00
US$29,000
1,000 +2.9% 29.00 US$29,000
2026-02-17 2026-02-13 B Purchase Non-Executive Director
550 +1.6%
29.10
US$16,005
550 +1.6% 29.10 US$16,005
2026-02-12 2026-02-11 S Sale Non-Executive Director
15,000 -14.1%
29.56
US$443,400
15,000 -14.1% 29.56 US$443,400
2025-11-19 2025-11-17 B Purchase Non-Executive Director
5,000 +2.9%
28.50
US$142,500
5,000 +2.9% 28.50 US$142,500
2025-03-18 2025-03-14 B Purchase Non-Executive Director
10 +0.1%
29.78
US$298
10 +0.1% 29.78 US$298
2025-02-18 2025-02-18 B Purchase Non-Executive Director
1,000 +7.5%
32.84
US$32,840
1,000 +7.5% 32.84 US$32,840
2024-08-13 2024-08-09 B Purchase

President

Executive Director
500 +25.0%
26.75
US$13,375
500 +25.0% 26.75 US$13,375
2024-08-06 2024-08-05 B Purchase

Chief Executive Officer

Executive Director
1,000 +25.0%
26.90
US$26,900
1,000 +25.0% 26.90 US$26,900
2024-08-06 2024-08-05 B Purchase

Chief Executive Officer

Executive Director
1,000 +33.3%
26.55
US$26,550
1,000 +33.3% 26.55 US$26,550
2024-08-05 2024-08-02 B Purchase

President

Executive Director
1,000 +100.0%
27.25
US$27,250
1,000 +100.0% 27.25 US$27,250
2024-07-29 2024-07-25 B Purchase Non-Executive Director
2,000 +10.8%
25.00
US$50,000
2,000 +10.8% 25.00 US$50,000
2024-07-29 2024-07-25 B Purchase Non-Executive Director
12,000 +5.1%
25.00
US$300,000
12,000 +5.1% 25.00 US$300,000
2024-07-29 2024-07-25 B Purchase Non-Executive Director
1,000 +13.2%
25.00
US$25,000
1,000 +13.2% 25.00 US$25,000
2024-07-29 2024-07-25 B Purchase Non-Executive Director
6,000 +inf%
25.00
US$150,000
6,000 +inf% 25.00 US$150,000
2024-07-29 2024-07-25 B Purchase

Chief Executive Officer

Executive Director
2,000 +5.2%
25.00
US$50,000
2,000 +5.2% 25.00 US$50,000
2024-07-29 2024-07-25 B Purchase Non-Executive Director
4,000 +13.7%
25.00
US$100,000
4,000 +13.7% 25.00 US$100,000
2024-07-29 2024-07-25 B Purchase Non-Executive Director
6,000 +55.6%
25.00
US$150,000
6,000 +55.6% 25.00 US$150,000
2024-07-29 2024-07-25 B Purchase

Secretary

Officer
2,000 +16.9%
25.00
US$50,000
2,000 +16.9% 25.00 US$50,000
2024-07-29 2024-07-25 B Purchase Non-Executive Director
16,000 +11.1%
25.00
US$400,000
16,000 +11.1% 25.00 US$400,000
2024-07-29 2024-07-25 B Purchase Non-Executive Director
400 +7.7%
25.00
US$10,000
400 +7.7% 25.00 US$10,000
2023-12-05 2023-12-04 S Sale

Chief Executive Officer

Executive Director
2,690 -47.3%
25.75
US$69,273
2,690 -47.3% 25.75 US$69,273
2023-11-13 2023-11-09 B Purchase Non-Executive Director
138 +1.3%
20.14
US$2,779
138 +1.3% 20.14 US$2,779
2023-11-13 2023-11-08 B Purchase Non-Executive Director
585 +77.7%
22.01
US$12,876
585 +77.7% 22.01 US$12,876
2023-11-09 2023-11-07 B Purchase

President

Executive Director
1,000 +inf%
21.97
US$21,970
1,000 +inf% 21.97 US$21,970
2023-11-07 2023-11-03 B Purchase Non-Executive Director
4,826 +85.8%
20.14
US$97,196
4,826 +85.8% 20.14 US$97,196
2023-11-03 2023-11-02 B Purchase Non-Executive Director
1,200 +4.4%
20.10
US$24,120
1,200 +4.4% 20.10 US$24,120
2023-11-03 2023-11-02 B Purchase Non-Executive Director
4,693 +2.0%
19.82
US$93,015
4,693 +2.0% 19.82 US$93,015
2023-05-22 2023-05-19 B Purchase

Secretary

Officer
200 +6.7%
21.15
US$4,230
200 +6.7% 21.15 US$4,230
2023-05-19 2023-05-18 B Purchase Non-Executive Director
1,000 +8.1%
21.17
US$21,170
1,000 +8.1% 21.17 US$21,170
2023-05-09 2023-05-05 B Purchase Non-Executive Director
500 +3.7%
22.59
US$11,295
500 +3.7% 22.59 US$11,295
2023-05-05 2023-05-04 B Purchase Non-Executive Director
4,500 +2.0%
21.51
US$96,795
4,500 +2.0% 21.51 US$96,795
2023-05-05 2023-05-04 B Purchase Non-Executive Director
4,500 +2.0%
21.54
US$96,930
4,500 +2.0% 21.54 US$96,930
2022-12-05 2022-12-01 B Purchase Non-Executive Director
530 +0.2%
22.70
US$12,031
530 +0.2% 22.70 US$12,031
2022-12-05 2022-11-30 B Purchase Non-Executive Director
6,879 +3.2%
22.69
US$156,085
6,879 +3.2% 22.69 US$156,085
2022-11-29 2022-11-28 B Purchase Non-Executive Director
370 +1.4%
21.72
US$8,036
370 +1.4% 21.72 US$8,036
2022-11-29 2022-11-28 B Purchase Non-Executive Director
545 +2.1%
21.73
US$11,843
545 +2.1% 21.73 US$11,843
2022-11-16 2022-11-15 B Purchase Non-Executive Director
10,000 +7.6%
22.53
US$225,300
10,000 +7.6% 22.53 US$225,300
2022-05-17 2022-05-16 B Purchase Non-Executive Director
5,000 +24.0%
21.07
US$105,350
5,000 +24.0% 21.07 US$105,350
2022-05-11 2022-05-10 B Purchase Non-Executive Director
1,000 +8.8%
22.74
US$22,740
1,000 +8.8% 22.74 US$22,740
2022-05-03 2022-01-28 S Sale

Chief Executive Officer

Executive Director
541 -100.0%
25.83
US$13,973
541 -100.0% 25.83 US$13,973
2021-12-10 2021-12-09 B Purchase

Chief Executive Officer

Executive Director
865 +17.9%
25.48
US$22,040
865 +17.9% 25.48 US$22,040
2021-12-10 2021-12-09 B Purchase

Chief Executive Officer

Executive Director
19 +0.4%
25.60
US$486
19 +0.4% 25.60 US$486
2021-12-10 2021-12-08 B Purchase

Chief Executive Officer

Executive Director
1,975 +69.8%
25.60
US$50,560
1,975 +69.8% 25.60 US$50,560
2021-12-10 2021-12-08 B Purchase

Chief Executive Officer

Executive Director
141 +5.2%
25.40
US$3,581
141 +5.2% 25.40 US$3,581
2022-05-17 2021-11-10 S Sale

S.V.P. - ChoiceOne Bank (Sub.)

Officer
138 -100.0%
25.49
US$3,528
138 -100.0% 25.49 US$3,528
2021-05-10 2021-05-07 B Purchase

Secretary

Officer
1,000 +50.2%
24.92
US$24,920
1,000 +50.2% 24.92 US$24,920
2021-04-29 2021-04-27 B Purchase Non-Executive Director
1,000 +1.9%
24.05
US$24,050
1,000 +1.9% 24.05 US$24,050
2021-02-26 2021-02-18 B Purchase Non-Executive Director
944 +5.4%
25.96
US$24,506
944 +5.4% 25.96 US$24,506
2021-02-26 2021-02-18 B Purchase Non-Executive Director
820 +0.8%
25.96
US$21,287
820 +0.8% 25.96 US$21,287
2021-02-26 2021-02-17 B Purchase Non-Executive Director
56 +0.3%
26.00
US$1,456
56 +0.3% 26.00 US$1,456
2021-02-26 2021-02-17 B Purchase Non-Executive Director
48 +0.0%
26.00
US$1,248
48 +0.0% 26.00 US$1,248
2021-02-26 2021-02-12 B Purchase Non-Executive Director
132 +0.1%
25.82
US$3,408
132 +0.1% 25.82 US$3,408
2020-06-15 2020-06-12 S Sale Non-Executive Director
300 -2.1%
30.10
US$9,030
300 -2.1% 30.10 US$9,030
2020-06-11 2020-06-10 S Sale Non-Executive Director
800 -5.4%
31.00
US$24,800
800 -5.4% 31.00 US$24,800
2020-06-10 2020-06-08 S Sale Non-Executive Director
6,943 -25.8%
30.00
US$208,290
6,943 -25.8% 30.00 US$208,290
2020-06-09 2020-06-05 S Sale Non-Executive Director
409 -2.7%
29.25
US$11,963
409 -2.7% 29.25 US$11,963
2020-06-05 2020-06-04 S Sale Non-Executive Director
591 -3.7%
29.25
US$17,287
591 -3.7% 29.25 US$17,287
2020-06-03 2020-06-02 S Sale Non-Executive Director
1,000 -5.9%
29.10
US$29,100
1,000 -5.9% 29.10 US$29,100
2020-03-13 2020-03-11 B Purchase Non-Executive Director
1,000 +0.8%
29.99
US$29,990
1,000 +0.8% 29.99 US$29,990
2020-03-06 2020-03-04 S Sale

S.V.P. - ChoiceOne Bank (Sub.)

Officer
1,000 -37.2%
32.03
US$32,030
1,000 -37.2% 32.03 US$32,030
2020-02-12 2020-02-11 B Purchase Non-Executive Director
560 +25.0%
32.50
US$18,200
560 +25.0% 32.50 US$18,200
2020-02-12 2020-02-10 B Purchase

President

Executive Director
1,200 +82.7%
32.50
US$39,000
1,200 +82.7% 32.50 US$39,000
2019-08-06 2019-08-02 B Purchase Armock Greg L. Non-Executive Director
2,010 +inf%
29.50
US$59,295
2,010 +inf% 29.50 US$59,295
2019-05-20 2019-05-20 B Purchase
700 +10.2%
29.00
US$20,300
700 +10.2% 29.00 US$20,300
2019-05-17 2019-05-16 B Purchase
1,080 +52.4%
28.75
US$31,050
1,080 +52.4% 28.75 US$31,050
2019-05-17 2019-05-16 B Purchase
250 +14.7%
28.75
US$7,188
250 +14.7% 28.75 US$7,188
2019-05-16 2019-05-15 B Purchase
198 +3.0%
30.00
US$5,940
198 +3.0% 30.00 US$5,940
2019-05-16 2019-05-15 B Purchase
300 +4.7%
29.00
US$8,700
300 +4.7% 29.00 US$8,700
2019-05-16 2019-05-15 B Purchase
95 +1.5%
28.99
US$2,754
95 +1.5% 28.99 US$2,754
2019-05-16 2019-05-15 B Purchase
307 +5.2%
28.75
US$8,826
307 +5.2% 28.75 US$8,826