Betsson AB (BETS-B)

The most recent insider trading activity at Betsson AB occurred on March 13, 2026. During March 2026, several board members and the CEO executed multiple buy transactions. As the last recorded insider activity dates back more than three months, no recent trends in trading patterns are currently observable.
Ticker: BETS-B Exchange: STO


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Purchase Sale Planned purchase Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Betsson AB. Upgrade to see score, net flow, insiders and the full signal context.

Top insiders
Trades
Johan Lundberg
Chairman of the Board of Directors
1 purchase — total 759,000 SEK
Buy 13 Mar 2026
Value SEK628,944.08 | Price 319.78 | Shares 63,621
Buy 13 Mar 2026
Value SEK989,347.68 | Price 340.41 | Shares 61,409
Buy 13 Mar 2026
Value SEK1,970,000.00 | Price 98.50 | Shares 20,000
Buy 12 Mar 2026
Value SEK8,415,000.00 | Price 99.00 | Shares 85,000
Buy 12 Mar 2026
Value SEK995,680.00 | Price 99.57 | Shares 10,000
Buy 4 Dec 2025
Value €600,000.00 | Price 100.00 | Shares 6,000
Through Tristan Sjöberg, a closely affiliated person
Sale 4 Dec 2025
Value €511,500.00 | Price 102.30 | Shares 5,000
Through Tristan Sjöberg, a closely affiliated person
Buy 4 Dec 2025
Value €60,000,000.00 | Price 100.00 | Shares 600,000
Through Tristan Sjöberg, a closely affiliated person
Sale 4 Dec 2025
Value €51,150,000.00 | Price 102.30 | Shares 500,000
Through Tristan Sjöberg, a closely affiliated person
Buy 5 Nov 2025
Value SEK3,607,250.00 | Price 144.29 | Shares 25,000
Through Tristan Sjöberg, a closely affiliated person
Buy 27 Oct 2025
Value SEK3,052,000.00 | Price 152.60 | Shares 20,000
Buy 27 Oct 2025
Value SEK151,780.00 | Price 151.78 | Shares 1,000
Buy 24 Oct 2025
Value SEK472,812.90 | Price 157.60 | Shares 3,000
Through Victoria Hamberg, a closely affiliated person
Buy 24 Oct 2025
Value SEK461,172.00 | Price 153.72 | Shares 3,000
Through Isabella Hamberg, a closely affiliated person
Buy 24 Oct 2025
Value SEK462,099.00 | Price 154.03 | Shares 3,000
Through Adriana Hamberg, a closely affiliated person
Sale 26 Sep 2025
Value SEK12,248,000.00 | Price 153.10 | Shares 80,000
Sale 23 Sep 2025
Value SEK12,248,000.00 | Price 153.10 | Shares 80,000
Sale 14 Aug 2025
Value SEK2,986.80 | Price 157.20 | Shares 19
Sale 14 Aug 2025
Value SEK369,970.50 | Price 157.10 | Shares 2,355
Sale 14 Aug 2025
Value SEK600,682.00 | Price 157.00 | Shares 3,826
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2026-03-16 2026-03-13 B Purchase

Chairman of the Board of Directors

Director
63,621
319.78
SEK628,944
63,621 319.78 SEK628,944
2026-03-13 2026-03-13 B Purchase

Member of the Board of Directors

Director
61,409
340.41
SEK989,348
61,409 340.41 SEK989,348
2026-03-13 2026-03-13 B Purchase

Member of the Board of Directors

Director
38,294
137.08
SEK4,164,599
38,294 137.08 SEK4,164,599
2026-03-13 2026-03-12 B Purchase

Chief Executive Officer (CEO)/Managing Directory

Officer
85,000
99.00
SEK8,415,000
85,000 99.00 SEK8,415,000
2026-03-13 2026-03-12 B Purchase

Member of the Board of Directors

Director
10,000
99.57
SEK995,680
10,000 99.57 SEK995,680
2026-01-08 2025-12-04 B Purchase

Member of the Board of Directors

Through Tristan Sjöberg, a closely affiliated person Director
6,000
100.00
€600,000
6,000 100.00 €600,000
2026-01-08 2025-12-04 S Sale

Member of the Board of Directors

Through Tristan Sjöberg, a closely affiliated person Director
5,000
102.30
€511,500
5,000 102.30 €511,500
2025-12-04 2025-12-04 B Purchase

Member of the Board of Directors

Through Tristan Sjöberg, a closely affiliated person Director
600,000
100.00
€60,000,000
600,000 100.00 €60,000,000
2025-12-04 2025-12-04 S Sale

Member of the Board of Directors

Through Tristan Sjöberg, a closely affiliated person Director
500,000
102.30
€51,150,000
500,000 102.30 €51,150,000
2025-11-05 2025-11-05 B Purchase

Member of the Board of Directors

Through Tristan Sjöberg, a closely affiliated person Director
25,000
144.29
SEK3,607,250
25,000 144.29 SEK3,607,250
2025-10-27 2025-10-27 B Purchase

Member of the Board of Directors

Director
20,000
152.60
SEK3,052,000
20,000 152.60 SEK3,052,000
2025-10-27 2025-10-27 B Purchase

Member of the Board of Directors

Director
1,000
151.78
SEK151,780
1,000 151.78 SEK151,780
2025-10-27 2025-10-24 B Purchase

Member of the Board of Directors

Through Victoria Hamberg, a closely affiliated person Director
3,000
157.60
SEK472,813
3,000 157.60 SEK472,813
2025-10-27 2025-10-24 B Purchase

Member of the Board of Directors

Through Isabella Hamberg, a closely affiliated person Director
3,000
153.72
SEK461,172
3,000 153.72 SEK461,172
2025-10-27 2025-10-24 B Purchase

Member of the Board of Directors

Through Adriana Hamberg, a closely affiliated person Director
3,000
154.03
SEK462,099
3,000 154.03 SEK462,099
2025-09-26 2025-09-26 S Sale

Chief Executive Officer (CEO)/Managing Directory

Officer
80,000
153.10
SEK12,248,000
80,000 153.10 SEK12,248,000
2025-09-26 2025-09-23 S Sale

Chief Executive Officer (CEO)/Managing Directory

Officer
80,000
153.10
SEK12,248,000
80,000 153.10 SEK12,248,000
2025-08-18 2025-08-14 S Sale

Other senior executive

Officer
19
157.20
SEK2,987
19 157.20 SEK2,987
2025-08-18 2025-08-14 S Sale

Other senior executive

Officer
2,355
157.10
SEK369,970
2,355 157.10 SEK369,970
2025-08-18 2025-08-14 S Sale

Other senior executive

Officer
3,826
157.00
SEK600,682
3,826 157.00 SEK600,682