KY Software & IT Services

Baozun Inc (BZUN)

Track

Over the past 90 days, Baozun Inc. has seen significant insider buying activity, with 28 transactions totaling $930,970 in net purchases. CEO Qiu Wenbin and CSO Wu Junhua were the sole participants, acquiring shares following the company's May 2026 results financiers. The stock has experienced a 4.4% price change during this period.
Ticker: BZUN Exchange: NSM
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Baozun Inc. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
3.3
Wu Junhua Chief Strategy Officer Executive Director
Transaction date
Purchase
Price
431.11
Quantity 45,738 +19.2%
Value US$1,439,453
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
168.52
Quantity 48,145 -14.9%
Value US$3,012,225
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
315.09
Quantity 30,837 -31.4%
Value US$2,378,191
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.83
Quantity 10,000 +0.6%
Value US$28,300
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.83
Quantity 10,000 +0.6%
Value US$28,300
3.3
Wu Junhua Chief Strategy Officer Executive Director
Transaction date
Purchase
Price
2.84
Quantity 18,500 +9.0%
Value US$52,540
3.3
Wu Junhua Chief Strategy Officer Executive Director
Transaction date
Purchase
Price
2.84
Quantity 18,500 +9.0%
Value US$52,540
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.72
Quantity 10,000 +0.6%
Value US$27,200
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.79
Quantity 10,000 +0.6%
Value US$27,900
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.72
Quantity 10,000 +0.6%
Value US$27,200
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.67
Quantity 10,000 +0.6%
Value US$26,700
3.3
Wu Junhua Chief Strategy Officer Executive Director
Transaction date
Purchase
Price
2.69
Quantity 18,000 +9.6%
Value US$48,420
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.64
Quantity 10,000 +0.6%
Value US$26,400
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.64
Quantity 10,000 +0.6%
Value US$26,400
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.72
Quantity 10,000 +0.7%
Value US$27,200
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.77
Quantity 10,000 +0.7%
Value US$27,700
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.65
Quantity 10,000 +0.7%
Value US$26,500
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.67
Quantity 10,000 +0.7%
Value US$26,700
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.63
Quantity 10,000 +0.7%
Value US$26,300
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.69
Quantity 10,000 +0.7%
Value US$26,900
3.3
Wu Junhua Chief Strategy Officer Executive Director
Transaction date
Purchase
Price
2.70
Quantity 20,000 +11.9%
Value US$54,000
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.73
Quantity 10,000 +0.7%
Value US$27,300
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.57
Quantity 10,000 +0.7%
Value US$25,700
3.3
Wu Junhua Chief Strategy Officer Executive Director
Transaction date
Purchase
Price
2.56
Quantity 19,500 +13.1%
Value US$49,920
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.56
Quantity 10,000 +0.7%
Value US$25,600
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.58
Quantity 10,000 +0.7%
Value US$25,800
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.55
Quantity 10,000 +0.7%
Value US$25,500
3.3
Wu Junhua Chief Strategy Officer Executive Director
Transaction date
Purchase
Price
2.55
Quantity 10,000 +7.2%
Value US$25,500
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
3.14
Quantity 16,000 +1.1%
Value US$50,240
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.84
Quantity 17,500 +1.2%
Value US$49,700
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.71
Quantity 11,000 +0.8%
Value US$29,810
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.63
Quantity 11,500 +0.8%
Value US$30,245
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.48
Quantity 12,100 +0.9%
Value US$30,008
3.3
Wu Junhua Chief Strategy Officer Executive Director
Transaction date
Purchase
Price
2.49
Quantity 11,084 +8.7%
Value US$27,599
3.3
Wu Junhua Chief Strategy Officer Executive Director
Transaction date
Purchase
Price
2.40
Quantity 5,372 +4.4%
Value US$12,893
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.43
Quantity 12,400 +0.9%
Value US$30,132
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.58
Quantity 11,650 +0.9%
Value US$30,057
3.3
Wu Junhua Chief Strategy Officer Executive Director
Transaction date
Purchase
Price
2.54
Quantity 30,886 +33.8%
Value US$78,450
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.58
Quantity 11,600 +0.9%
Value US$29,928
2.9
Qiu Wenbin Chief Executive Officer Executive Director
Transaction date
Purchase
Price
2.51
Quantity 12,000 +0.9%
Value US$30,120
3.3
Wu Junhua Chief Strategy Officer Executive Director
Transaction date
Purchase
Price
2.47
Quantity 30,000 +48.8%
Value US$74,019
3.3
Wu Junhua Chief Strategy Officer Executive Director
Transaction date
Purchase
Price
2.40
Quantity 14,000 +29.5%
Value US$33,597
Yu Arthur Executive
Transaction date
Proposed sale
Price
3.23
Quantity 289,673
Value US$935,644
Yu Arthur Executive
Transaction date
Proposed sale
Price
2.93
Quantity 100,000
Value US$293,000
2.9
Qiu Wenbin Officer; EXECUTIVE OFFICER Officer
Transaction date
Proposed sale
Price
4.11
Quantity 120,000
Value US$493,200
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-06-26 2026-06-24 B Purchase
3.3
Wu Junhua

Chief Strategy Officer

Executive Director
45,738 +19.2%
431.11
US$1,439,453 		45,738 +19.2% 431.11 US$1,439,453
2026-06-24 2026-06-22 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
48,145 -14.9%
168.52
US$3,012,225 		48,145 -14.9% 168.52 US$3,012,225
2026-06-22 2026-06-18 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
30,837 -31.4%
315.09
US$2,378,191 		30,837 -31.4% 315.09 US$2,378,191
2026-06-22 2026-06-17 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
10,000 +0.6%
2.83
US$28,300 		10,000 +0.6% 2.83 US$28,300
2026-06-22 2026-06-17 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
10,000 +0.6%
2.83
US$28,300 		10,000 +0.6% 2.83 US$28,300
2026-06-22 2026-06-17 B Purchase
3.3
Wu Junhua

Chief Strategy Officer

Executive Director
18,500 +9.0%
2.84
US$52,540 		18,500 +9.0% 2.84 US$52,540
2026-06-22 2026-06-17 B Purchase
3.3
Wu Junhua

Chief Strategy Officer

Executive Director
18,500 +9.0%
2.84
US$52,540 		18,500 +9.0% 2.84 US$52,540
2026-06-17 2026-06-16 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
10,000 +0.6%
2.72
US$27,200 		10,000 +0.6% 2.72 US$27,200
2026-06-17 2026-06-15 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
10,000 +0.6%
2.79
US$27,900 		10,000 +0.6% 2.79 US$27,900
2026-06-15 2026-06-12 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
10,000 +0.6%
2.72
US$27,200 		10,000 +0.6% 2.72 US$27,200
2026-06-15 2026-06-11 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
10,000 +0.6%
2.67
US$26,700 		10,000 +0.6% 2.67 US$26,700
2026-06-15 2026-06-11 B Purchase
3.3
Wu Junhua

Chief Strategy Officer

Executive Director
18,000 +9.6%
2.69
US$48,420 		18,000 +9.6% 2.69 US$48,420
2026-06-11 2026-06-10 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
10,000 +0.6%
2.64
US$26,400 		10,000 +0.6% 2.64 US$26,400
2026-06-11 2026-06-10 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
10,000 +0.6%
2.64
US$26,400 		10,000 +0.6% 2.64 US$26,400
2026-06-11 2026-06-09 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
10,000 +0.7%
2.72
US$27,200 		10,000 +0.7% 2.72 US$27,200
2026-06-09 2026-06-08 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
10,000 +0.7%
2.77
US$27,700 		10,000 +0.7% 2.77 US$27,700
2026-06-09 2026-06-05 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
10,000 +0.7%
2.65
US$26,500 		10,000 +0.7% 2.65 US$26,500
2026-06-05 2026-06-04 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
10,000 +0.7%
2.67
US$26,700 		10,000 +0.7% 2.67 US$26,700
2026-06-05 2026-06-03 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
10,000 +0.7%
2.63
US$26,300 		10,000 +0.7% 2.63 US$26,300
2026-06-03 2026-06-02 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
10,000 +0.7%
2.69
US$26,900 		10,000 +0.7% 2.69 US$26,900
2026-06-03 2026-06-01 B Purchase
3.3
Wu Junhua

Chief Strategy Officer

Executive Director
20,000 +11.9%
2.70
US$54,000 		20,000 +11.9% 2.70 US$54,000
2026-06-03 2026-06-01 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
10,000 +0.7%
2.73
US$27,300 		10,000 +0.7% 2.73 US$27,300
2026-06-01 2026-05-29 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
10,000 +0.7%
2.57
US$25,700 		10,000 +0.7% 2.57 US$25,700
2026-06-01 2026-05-28 B Purchase
3.3
Wu Junhua

Chief Strategy Officer

Executive Director
19,500 +13.1%
2.56
US$49,920 		19,500 +13.1% 2.56 US$49,920
2026-06-01 2026-05-28 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
10,000 +0.7%
2.56
US$25,600 		10,000 +0.7% 2.56 US$25,600
2026-05-28 2026-05-27 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
10,000 +0.7%
2.58
US$25,800 		10,000 +0.7% 2.58 US$25,800
2026-05-28 2026-05-26 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
10,000 +0.7%
2.55
US$25,500 		10,000 +0.7% 2.55 US$25,500
2026-05-28 2026-05-26 B Purchase
3.3
Wu Junhua

Chief Strategy Officer

Executive Director
10,000 +7.2%
2.55
US$25,500 		10,000 +7.2% 2.55 US$25,500
2026-04-21 2026-04-17 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
16,000 +1.1%
3.14
US$50,240 		16,000 +1.1% 3.14 US$50,240
2026-04-17 2026-04-16 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
17,500 +1.2%
2.84
US$49,700 		17,500 +1.2% 2.84 US$49,700
2026-04-17 2026-04-15 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
11,000 +0.8%
2.71
US$29,810 		11,000 +0.8% 2.71 US$29,810
2026-04-15 2026-04-14 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
11,500 +0.8%
2.63
US$30,245 		11,500 +0.8% 2.63 US$30,245
2026-04-15 2026-04-13 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
12,100 +0.9%
2.48
US$30,008 		12,100 +0.9% 2.48 US$30,008
2026-04-14 2026-04-13 B Purchase
3.3
Wu Junhua

Chief Strategy Officer

Executive Director
11,084 +8.7%
2.49
US$27,599 		11,084 +8.7% 2.49 US$27,599
2026-04-14 2026-04-10 B Purchase
3.3
Wu Junhua

Chief Strategy Officer

Executive Director
5,372 +4.4%
2.40
US$12,893 		5,372 +4.4% 2.40 US$12,893
2026-04-13 2026-04-10 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
12,400 +0.9%
2.43
US$30,132 		12,400 +0.9% 2.43 US$30,132
2026-04-13 2026-04-09 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
11,650 +0.9%
2.58
US$30,057 		11,650 +0.9% 2.58 US$30,057
2026-04-10 2026-04-08 B Purchase
3.3
Wu Junhua

Chief Strategy Officer

Executive Director
30,886 +33.8%
2.54
US$78,450 		30,886 +33.8% 2.54 US$78,450
2026-04-09 2026-04-08 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
11,600 +0.9%
2.58
US$29,928 		11,600 +0.9% 2.58 US$29,928
2026-04-09 2026-04-07 B Purchase
2.9
Qiu Wenbin

Chief Executive Officer

Executive Director
12,000 +0.9%
2.51
US$30,120 		12,000 +0.9% 2.51 US$30,120
2026-04-06 2026-04-02 B Purchase
3.3
Wu Junhua

Chief Strategy Officer

Executive Director
30,000 +48.8%
2.47
US$74,019 		30,000 +48.8% 2.47 US$74,019
2026-04-01 2026-03-31 B Purchase
3.3
Wu Junhua

Chief Strategy Officer

Executive Director
14,000 +29.5%
2.40
US$33,597 		14,000 +29.5% 2.40 US$33,597
2025-05-23 2025-05-24 PrS Proposed sale
Yu Arthur

Executive
289,673
3.23
US$935,644 		289,673 3.23 US$935,644
2025-01-13 2025-01-14 PrS Proposed sale
Yu Arthur

Executive
100,000
2.93
US$293,000 		100,000 2.93 US$293,000
2023-08-30 2023-08-30 PrS Proposed sale
2.9
Qiu Wenbin

Officer; EXECUTIVE OFFICER

Officer
120,000
4.11
US$493,200 		120,000 4.11 US$493,200
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