As Seen On TV Inc (ASTV)

Not featured in screeners

Not featured in screeners

Ticker: ASTV

• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Activity signal Earnings

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Swaim Adrian

Controller

2 sales — total 4,766 USD

Sale 11 Mar 2013

Value US$3,039,350.96 | Price 363.60 | Shares 50,024

Sale 11 Mar 2013

Value US$4,728,584.12 | Price 96.72 | Shares 75,767

HARRINGTON KEVIN

Senior Executive/Chairman

1 sale — total 200,000 USD

Sale 22 Jul 2011

Value US$3,999,975.40 | Price 281.87 | Shares 63,533

Cimino Michael Matthew

1 sale — total 29,685 USD

Sale 31 May 2011

Value US$29,684.52 | Price 0.25 | Shares 120,083

Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other

Notification date	Transaction date	B/S Transaction type	Insider and/or position	Nb. shares Price Value	Number of shares	Price	Value
2013-03-12	2013-03-11	S Sale	Swaim Adrian Controller Officer	50,024 +21.8% 363.60 US$3,039,351	50,024 +21.8%	363.60	US$3,039,351
2013-03-12	2013-03-11	S Sale	Swaim Adrian Controller Officer	75,767 +20.9% 96.72 US$4,728,584	75,767 +20.9%	96.72	US$4,728,584
2011-07-25	2011-07-22	S Sale	HARRINGTON KEVIN Senior Executive/Chairman Executive Director Large shareholder	63,533 -29.1% 281.87 US$3,999,975	63,533 -29.1%	281.87	US$3,999,975
2011-06-02	2011-05-31	S Sale	Cimino Michael Matthew	120,083 -1.1% 0.25 US$29,685	120,083 -1.1%	0.25	US$29,685

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