30% off. Use code SUMMERSALE30 at checkout for 30% off for 12 months on Plus, Pro and Premium subscriptions. Subscribe now

Laura Alber

Track

Insider profile

Currently holds positions in Fitbit Inc and Williams-Sonoma Inc

Performance

Overall performance
Performance over holding periods
30 days 90 days 120 days
Average return -4% 8.2% 15.1%
Success rate 0% 68% 82%
Transactions
2 100% Buy
34 71% Buy
47 69% Buy
Ranking by holding-period performance

Positions

Position Company Period
Independent Director Fitbit Inc Jan. 1, 2017 -
President, Chief Executive Officer, Director Williams-Sonoma Inc May 26, 2010 -
Director Fitbit Inc June 1, 2016 - Jan. 1, 2017
Independent Director RealD Inc Feb. 11, 2013 - Aug. 13, 2015
Laura Alber's trades of Williams-Sonoma Inc's stock


Subscribe to get access to the transaction volume chart and in-chart transaction details
• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Activity signal Earnings
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date Company B/S Transaction type Nb. shares
Price
Value 		Number of shares Price Value Details
2026-05-29 2026-05-27
PlS Planned sale
65,947 -39.0%
276.24
US$17,915 		65,947 -39.0% 276.24 US$17,915
2026-05-18 2026-05-14
PlS Planned sale
59,596 -43.5%
492.78
US$3,645,752 		59,596 -43.5% 492.78 US$3,645,752
2026-05-18 2026-05-14
PlS Planned sale
94,753 +22.0%
467.69
US$1,145,022 		94,753 +22.0% 467.69 US$1,145,022
2026-05-18 2026-05-14
PlS Planned sale
9,689 -1.0%
172.72
US$1,673,484 		9,689 -1.0% 172.72 US$1,673,484
2026-05-18 2026-05-14
PlS Planned sale
7,302 -0.8%
171.93
US$1,255,433 		7,302 -0.8% 171.93 US$1,255,433
2026-05-14 2026-05-14
PrS Proposed sale
35,000
172.56
US$6,039,626 		35,000 172.56 US$6,039,626
2026-04-21 2026-04-17
PlS Planned sale
15,000 -1.5%
200.00
US$3,000,000 		15,000 -1.5% 200.00 US$3,000,000
2026-03-19 2026-03-19
B Purchase
2,080 +27.9%
194.59
US$404,747 		2,080 +27.9% 194.59 US$404,747
2026-03-19 2026-03-19
B Purchase
491 +7.1%
194.54
US$95,519 		491 +7.1% 194.54 US$95,519
2026-03-18 2026-03-16
PlS Planned sale
1,291 -0.2%
185.54
US$239,532 		1,291 -0.2% 185.54 US$239,532
2026-03-18 2026-03-16
PlS Planned sale
3,822 -0.5%
184.65
US$705,732 		3,822 -0.5% 184.65 US$705,732
2026-03-18 2026-03-16
PlS Planned sale
1,799 -0.2%
183.70
US$330,476 		1,799 -0.2% 183.70 US$330,476
2026-03-18 2026-03-16
PlS Planned sale
7,926 -1.0%
182.61
US$1,447,367 		7,926 -1.0% 182.61 US$1,447,367
2026-03-18 2026-03-16
PlS Planned sale
5,162 -0.6%
181.66
US$937,729 		5,162 -0.6% 181.66 US$937,729
2026-03-16 2026-03-16
PrS Proposed sale
35,000
183.00
US$6,405,007 		35,000 183.00 US$6,405,007
2026-01-16 2026-01-15
PlS Planned sale
9,748 -1.2%
208.33
US$2,030,801 		9,748 -1.2% 208.33 US$2,030,801
2026-01-16 2026-01-15
PlS Planned sale
11,699 -1.4%
207.85
US$2,431,637 		11,699 -1.4% 207.85 US$2,431,637
2026-01-16 2026-01-15
PlS Planned sale
5,822 -0.7%
206.84
US$1,204,222 		5,822 -0.7% 206.84 US$1,204,222
2026-01-16 2026-01-15
PlS Planned sale
7,731 -0.9%
205.91
US$1,591,890 		7,731 -0.9% 205.91 US$1,591,890
2026-01-15 2026-01-15
PrS Proposed sale
35,000
207.34
US$7,257,055 		35,000 207.34 US$7,257,055
2025-11-26 2025-11-26
PlS Planned sale
12,161 -1.4%
181.07
US$2,201,992 		12,161 -1.4% 181.07 US$2,201,992
2025-11-26 2025-11-25
PlS Planned sale
9,260 -1.1%
180.52
US$1,671,615 		9,260 -1.1% 180.52 US$1,671,615
2025-11-26 2025-11-25
PlS Planned sale
253 -0.0%
179.21
US$45,340 		253 -0.0% 179.21 US$45,340
2025-11-26 2025-11-25
PlS Planned sale
1,676 -0.2%
178.05
US$298,412 		1,676 -0.2% 178.05 US$298,412
2025-11-26 2025-11-25
PlS Planned sale
1,456 -0.2%
176.53
US$257,028 		1,456 -0.2% 176.53 US$257,028
2025-11-26 2025-11-25
PlS Planned sale
5,194 -0.6%
175.60
US$912,066 		5,194 -0.6% 175.60 US$912,066
2025-11-25 2025-11-25
PrS Proposed sale
30,000
179.51
US$5,385,263 		30,000 179.51 US$5,385,263
2025-09-17 2025-09-15
PlS Planned sale
106 -0.0%
201.32
US$21,340 		106 -0.0% 201.32 US$21,340
2025-09-17 2025-09-15
PlS Planned sale
32,278 -3.5%
200.83
US$6,482,391 		32,278 -3.5% 200.83 US$6,482,391
2025-09-17 2025-09-15
PlS Planned sale
49,569 -5.2%
200.02
US$9,914,791 		49,569 -5.2% 200.02 US$9,914,791
2025-09-17 2025-09-15
PlS Planned sale
5,667 -0.6%
198.90
US$1,127,166 		5,667 -0.6% 198.90 US$1,127,166
2025-09-17 2025-09-15
PlS Planned sale
1,318 -0.1%
197.59
US$260,424 		1,318 -0.1% 197.59 US$260,424
2025-09-17 2025-09-15
PlS Planned sale
1,062 -0.1%
196.81
US$209,012 		1,062 -0.1% 196.81 US$209,012
2025-09-16 2025-09-15
PrS Proposed sale
90,000
200.13
US$18,011,359 		90,000 200.13 US$18,011,359
2025-09-15 2025-09-15
PrS Proposed sale
90,000
200.13
US$18,011,359 		90,000 200.13 US$18,011,359
2025-07-17 2025-07-15
PlS Planned sale
3,898 -0.4%
170.94
US$666,324 		3,898 -0.4% 170.94 US$666,324
2025-07-17 2025-07-15
PlS Planned sale
3,994 -0.4%
169.62
US$677,462 		3,994 -0.4% 169.62 US$677,462
2025-07-17 2025-07-15
PlS Planned sale
6,606 -0.7%
168.90
US$1,115,753 		6,606 -0.7% 168.90 US$1,115,753
2025-07-17 2025-07-15
PlS Planned sale
4,736 -0.5%
167.71
US$794,275 		4,736 -0.5% 167.71 US$794,275
2025-07-17 2025-07-15
PlS Planned sale
6,291 -0.6%
166.86
US$1,049,716 		6,291 -0.6% 166.86 US$1,049,716
2025-07-17 2025-07-15
PlS Planned sale
4,475 -0.4%
165.80
US$741,955 		4,475 -0.4% 165.80 US$741,955
2025-07-15 2025-07-15
PrS Proposed sale
75,000
168.14
US$12,610,696 		75,000 168.14 US$12,610,696
2025-06-11 2025-05-29
PrS Proposed sale
30,000
164.32
US$4,929,685 		30,000 164.32 US$4,929,685
2025-06-02 2025-05-29
PlS Planned sale
7,449 -0.7%
165.85
US$1,235,417 		7,449 -0.7% 165.85 US$1,235,417
2025-06-02 2025-05-29
PlS Planned sale
3,869 -0.4%
164.87
US$637,882 		3,869 -0.4% 164.87 US$637,882