Laura Alber

Track

Insider profile

Currently holds positions in Fitbit Inc and Williams-Sonoma Inc

Performance

Overall performance
0.8
Performance over holding periods
0.8
30 days 90 days 120 days
Average return -4% 8.2% 15.1%
Success rate 0% 68% 82%
Transactions
2 100% Buy
34 71% Buy
47 69% Buy
Ranking by holding-period performance

Positions

Position Company Period
Independent Director Fitbit Inc Jan. 1, 2017 -
President, Chief Executive Officer, Director Williams-Sonoma Inc May 26, 2010 -
Director Fitbit Inc June 1, 2016 - Jan. 1, 2017
Independent Director RealD Inc Feb. 11, 2013 - Aug. 13, 2015
Laura Alber's trades of Williams-Sonoma Inc's stock


• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Transaction date
Planned sale
Price
164.64
Quantity 92,111 +28.4%
Value US$278,462
Transaction date
Planned sale
Price
156.63
Quantity 156 +42.6%
Value US$795,836
Transaction date
Planned sale
Price
145.32
Quantity 19,257 +29.6%
Value US$381,053
Transaction date
Planned sale
Price
220.48
Quantity 8,568 -1.0%
Value US$1,889,073
Transaction date
Planned sale
Price
219.17
Quantity 4,710 -0.5%
Value US$1,032,291
Transaction date
Proposed sale
Price
221.16
Quantity 35,000
Value US$7,740,579
Transaction date
Planned sale
Price
222.74
Quantity 3,363 -0.4%
Value US$749,075
Transaction date
Planned sale
Price
222.05
Quantity 16,894 -1.9%
Value US$3,751,313
Transaction date
Planned sale
Price
220.92
Quantity 5,190 -0.6%
Value US$1,146,575
Transaction date
Planned sale
Price
220.02
Quantity 8,553 -0.9%
Value US$1,881,831
Transaction date
Planned sale
Price
219.10
Quantity 1,000 -0.1%
Value US$219,100
Transaction date
Proposed sale
Price
221.33
Quantity 35,000
Value US$7,746,408
Transaction date
Planned sale
Price
200.00
Quantity 15,000 -1.6%
Value US$3,000,000
Transaction date
Planned sale
Price
174.57
Quantity 400 -0.0%
Value US$69,828
Transaction date
Planned sale
Price
173.78
Quantity 2,609 -0.3%
Value US$453,392
Transaction date
Planned sale
Price
172.72
Quantity 9,689 -1.0%
Value US$1,673,484
Transaction date
Planned sale
Price
171.93
Quantity 7,302 -0.8%
Value US$1,255,433
Transaction date
Proposed sale
Price
172.56
Quantity 35,000
Value US$6,039,626
Transaction date
Planned sale
Price
200.00
Quantity 15,000 -1.5%
Value US$3,000,000
Transaction date
Purchase
Price
194.59
Quantity 2,080 +27.9%
Value US$404,747
Transaction date
Purchase
Price
194.54
Quantity 491 +7.1%
Value US$95,519
Transaction date
Planned sale
Price
185.54
Quantity 1,291 -0.2%
Value US$239,532
Transaction date
Planned sale
Price
184.65
Quantity 3,822 -0.5%
Value US$705,732
Transaction date
Planned sale
Price
183.70
Quantity 1,799 -0.2%
Value US$330,476
Transaction date
Planned sale
Price
182.61
Quantity 7,926 -1.0%
Value US$1,447,367
Transaction date
Planned sale
Price
181.66
Quantity 5,162 -0.6%
Value US$937,729
Transaction date
Proposed sale
Price
183.00
Quantity 35,000
Value US$6,405,007
Transaction date
Planned sale
Price
208.33
Quantity 9,748 -1.2%
Value US$2,030,801
Transaction date
Planned sale
Price
207.85
Quantity 11,699 -1.4%
Value US$2,431,637
Transaction date
Planned sale
Price
206.84
Quantity 5,822 -0.7%
Value US$1,204,222
Transaction date
Planned sale
Price
205.91
Quantity 7,731 -0.9%
Value US$1,591,890
Transaction date
Proposed sale
Price
207.34
Quantity 35,000
Value US$7,257,055
Transaction date
Planned sale
Price
181.07
Quantity 12,161 -1.4%
Value US$2,201,992
Transaction date
Planned sale
Price
180.52
Quantity 9,260 -1.1%
Value US$1,671,615
Transaction date
Planned sale
Price
179.21
Quantity 253 -0.0%
Value US$45,340
Transaction date
Planned sale
Price
178.05
Quantity 1,676 -0.2%
Value US$298,412
Transaction date
Planned sale
Price
176.53
Quantity 1,456 -0.2%
Value US$257,028
Transaction date
Planned sale
Price
175.60
Quantity 5,194 -0.6%
Value US$912,066
Transaction date
Proposed sale
Price
179.51
Quantity 30,000
Value US$5,385,263
Transaction date
Planned sale
Price
201.32
Quantity 106 -0.0%
Value US$21,340
Transaction date
Planned sale
Price
200.83
Quantity 32,278 -3.5%
Value US$6,482,391
Transaction date
Planned sale
Price
200.02
Quantity 49,569 -5.2%
Value US$9,914,791
Transaction date
Planned sale
Price
198.90
Quantity 5,667 -0.6%
Value US$1,127,166
Transaction date
Planned sale
Price
197.59
Quantity 1,318 -0.1%
Value US$260,424
Transaction date
Planned sale
Price
196.81
Quantity 1,062 -0.1%
Value US$209,012
Notification date Transaction date Company B/S Transaction type Nb. shares
Price
Value 		Number of shares Price Value Details
2026-09-18 2026-09-16
PlS Planned sale
92,111 +28.4%
164.64
US$278,462 		92,111 +28.4% 164.64 US$278,462
2026-09-18 2026-09-16
PlS Planned sale
156 +42.6%
156.63
US$795,836 		156 +42.6% 156.63 US$795,836
2026-09-18 2026-09-16
PlS Planned sale
19,257 +29.6%
145.32
US$381,053 		19,257 +29.6% 145.32 US$381,053
2026-09-18 2026-09-16
PlS Planned sale
8,568 -1.0%
220.48
US$1,889,073 		8,568 -1.0% 220.48 US$1,889,073
2026-09-18 2026-09-16
PlS Planned sale
4,710 -0.5%
219.17
US$1,032,291 		4,710 -0.5% 219.17 US$1,032,291
2026-09-16 2026-09-16
PrS Proposed sale
35,000
221.16
US$7,740,579 		35,000 221.16 US$7,740,579
2026-07-17 2026-07-15
PlS Planned sale
3,363 -0.4%
222.74
US$749,075 		3,363 -0.4% 222.74 US$749,075
2026-07-17 2026-07-15
PlS Planned sale
16,894 -1.9%
222.05
US$3,751,313 		16,894 -1.9% 222.05 US$3,751,313
2026-07-17 2026-07-15
PlS Planned sale
5,190 -0.6%
220.92
US$1,146,575 		5,190 -0.6% 220.92 US$1,146,575
2026-07-17 2026-07-15
PlS Planned sale
8,553 -0.9%
220.02
US$1,881,831 		8,553 -0.9% 220.02 US$1,881,831
2026-07-17 2026-07-15
PlS Planned sale
1,000 -0.1%
219.10
US$219,100 		1,000 -0.1% 219.10 US$219,100
2026-07-15 2026-07-15
PrS Proposed sale
35,000
221.33
US$7,746,408 		35,000 221.33 US$7,746,408
2026-05-29 2026-05-27
PlS Planned sale
15,000 -1.6%
200.00
US$3,000,000 		15,000 -1.6% 200.00 US$3,000,000
2026-05-18 2026-05-14
PlS Planned sale
400 -0.0%
174.57
US$69,828 		400 -0.0% 174.57 US$69,828
2026-05-18 2026-05-14
PlS Planned sale
2,609 -0.3%
173.78
US$453,392 		2,609 -0.3% 173.78 US$453,392
2026-05-18 2026-05-14
PlS Planned sale
9,689 -1.0%
172.72
US$1,673,484 		9,689 -1.0% 172.72 US$1,673,484
2026-05-18 2026-05-14
PlS Planned sale
7,302 -0.8%
171.93
US$1,255,433 		7,302 -0.8% 171.93 US$1,255,433
2026-05-14 2026-05-14
PrS Proposed sale
35,000
172.56
US$6,039,626 		35,000 172.56 US$6,039,626
2026-04-21 2026-04-17
PlS Planned sale
15,000 -1.5%
200.00
US$3,000,000 		15,000 -1.5% 200.00 US$3,000,000
2026-03-19 2026-03-19
B Purchase
2,080 +27.9%
194.59
US$404,747 		2,080 +27.9% 194.59 US$404,747
2026-03-19 2026-03-19
B Purchase
491 +7.1%
194.54
US$95,519 		491 +7.1% 194.54 US$95,519
2026-03-18 2026-03-16
PlS Planned sale
1,291 -0.2%
185.54
US$239,532 		1,291 -0.2% 185.54 US$239,532
2026-03-18 2026-03-16
PlS Planned sale
3,822 -0.5%
184.65
US$705,732 		3,822 -0.5% 184.65 US$705,732
2026-03-18 2026-03-16
PlS Planned sale
1,799 -0.2%
183.70
US$330,476 		1,799 -0.2% 183.70 US$330,476
2026-03-18 2026-03-16
PlS Planned sale
7,926 -1.0%
182.61
US$1,447,367 		7,926 -1.0% 182.61 US$1,447,367
2026-03-18 2026-03-16
PlS Planned sale
5,162 -0.6%
181.66
US$937,729 		5,162 -0.6% 181.66 US$937,729
2026-03-16 2026-03-16
PrS Proposed sale
35,000
183.00
US$6,405,007 		35,000 183.00 US$6,405,007
2026-01-16 2026-01-15
PlS Planned sale
9,748 -1.2%
208.33
US$2,030,801 		9,748 -1.2% 208.33 US$2,030,801
2026-01-16 2026-01-15
PlS Planned sale
11,699 -1.4%
207.85
US$2,431,637 		11,699 -1.4% 207.85 US$2,431,637
2026-01-16 2026-01-15
PlS Planned sale
5,822 -0.7%
206.84
US$1,204,222 		5,822 -0.7% 206.84 US$1,204,222
2026-01-16 2026-01-15
PlS Planned sale
7,731 -0.9%
205.91
US$1,591,890 		7,731 -0.9% 205.91 US$1,591,890
2026-01-15 2026-01-15
PrS Proposed sale
35,000
207.34
US$7,257,055 		35,000 207.34 US$7,257,055
2025-11-26 2025-11-26
PlS Planned sale
12,161 -1.4%
181.07
US$2,201,992 		12,161 -1.4% 181.07 US$2,201,992
2025-11-26 2025-11-25
PlS Planned sale
9,260 -1.1%
180.52
US$1,671,615 		9,260 -1.1% 180.52 US$1,671,615
2025-11-26 2025-11-25
PlS Planned sale
253 -0.0%
179.21
US$45,340 		253 -0.0% 179.21 US$45,340
2025-11-26 2025-11-25
PlS Planned sale
1,676 -0.2%
178.05
US$298,412 		1,676 -0.2% 178.05 US$298,412
2025-11-26 2025-11-25
PlS Planned sale
1,456 -0.2%
176.53
US$257,028 		1,456 -0.2% 176.53 US$257,028
2025-11-26 2025-11-25
PlS Planned sale
5,194 -0.6%
175.60
US$912,066 		5,194 -0.6% 175.60 US$912,066
2025-11-25 2025-11-25
PrS Proposed sale
30,000
179.51
US$5,385,263 		30,000 179.51 US$5,385,263
2025-09-17 2025-09-15
PlS Planned sale
106 -0.0%
201.32
US$21,340 		106 -0.0% 201.32 US$21,340
2025-09-17 2025-09-15
PlS Planned sale
32,278 -3.5%
200.83
US$6,482,391 		32,278 -3.5% 200.83 US$6,482,391
2025-09-17 2025-09-15
PlS Planned sale
49,569 -5.2%
200.02
US$9,914,791 		49,569 -5.2% 200.02 US$9,914,791
2025-09-17 2025-09-15
PlS Planned sale
5,667 -0.6%
198.90
US$1,127,166 		5,667 -0.6% 198.90 US$1,127,166
2025-09-17 2025-09-15
PlS Planned sale
1,318 -0.1%
197.59
US$260,424 		1,318 -0.1% 197.59 US$260,424
2025-09-17 2025-09-15
PlS Planned sale
1,062 -0.1%
196.81
US$209,012 		1,062 -0.1% 196.81 US$209,012