Fitbit Inc (FIT)

Ticker: FIT Exchange: NYS


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Purchase Sale Planned purchase Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Top insiders
Trades
FRIEDMAN ERIC N.
CTO
1 sale — total 1,858,013 USD
Planned sale 28 Dec 2020
Value US$3,248,090.58 | Price 484.03 | Shares 39,020
Planned sale 6 Nov 2020
Value US$2,474,764.61 | Price 260.86 | Shares 19,761
Planned sale 13 May 2020
Value US$3,423,596.43 | Price 6.53 | Shares 524,183
Planned sale 12 May 2020
Value US$4,147,406.43 | Price 6.60 | Shares 628,433
Planned sale 12 May 2020
Value US$292,361.81 | Price 6.60 | Shares 44,310
Planned sale 11 May 2020
Value US$2,961,234.70 | Price 6.62 | Shares 447,384
Planned sale 11 May 2020
Value US$1,259,754.88 | Price 6.62 | Shares 190,189
Planned sale 16 Mar 2020
Value US$1,234,920.00 | Price 6.17 | Shares 200,000
Planned sale 16 Mar 2020
Value US$864,318.00 | Price 6.17 | Shares 140,000
Planned sale 16 Mar 2020
Value US$40,884.00 | Price 6.00 | Shares 6,814
Planned sale 24 Feb 2020
Value US$738,012.86 | Price 6.41 | Shares 115,140
Sale 9 Dec 2019
Value US$508,450.25 | Price 6.71 | Shares 75,775
Sale 6 Dec 2019
Value US$2,301,525.86 | Price 6.75 | Shares 340,987
Sale 5 Dec 2019
Value US$2,319,257.18 | Price 6.80 | Shares 340,987
Planned sale 10 Jun 2019
Value US$22,430.00 | Price 4.49 | Shares 5,000
Planned sale 16 May 2019
Value US$13,017.73 | Price 5.02 | Shares 2,594
Planned sale 10 May 2019
Value US$37,407.00 | Price 4.99 | Shares 7,500
Planned sale 10 Apr 2019
Value US$43,874.25 | Price 5.85 | Shares 7,500
Planned sale 11 Mar 2019
Value US$43,836.75 | Price 5.84 | Shares 7,500
Planned sale 11 Feb 2019
Value US$99,273.00 | Price 6.62 | Shares 15,000
Planned sale 10 Jan 2019
Value US$42,471.00 | Price 5.66 | Shares 7,500
Planned sale 18 Dec 2018
Value US$550,000.00 | Price 5.00 | Shares 110,000
Planned sale 10 Dec 2018
Value US$36,681.75 | Price 4.89 | Shares 7,500
Planned sale 16 Nov 2018
Value US$14,216.75 | Price 5.61 | Shares 2,534
Planned sale 12 Nov 2018
Value US$43,244.25 | Price 5.77 | Shares 7,500
Sale 6 Nov 2018
Value US$6,190,000.00 | Price 6.19 | Shares 1,000,000
Planned sale 10 Oct 2018
Value US$35,718.75 | Price 4.76 | Shares 7,500
Planned sale 10 Sep 2018
Value US$44,573.25 | Price 5.94 | Shares 7,500
Sale 27 Aug 2018
Value US$6,220,000.00 | Price 6.22 | Shares 1,000,000
Planned sale 16 Aug 2018
Value US$54,256.00 | Price 5.43 | Shares 10,000
Planned sale 1 Aug 2018
Value US$29,322.00 | Price 5.86 | Shares 5,000
Planned sale 2 Jul 2018
Value US$32,392.00 | Price 6.48 | Shares 5,000
Planned sale 1 Jun 2018
Value US$27,499.00 | Price 5.50 | Shares 5,000
Sale 18 May 2018
Value US$181,559.00 | Price 5.18 | Shares 35,050
Sale 17 May 2018
Value US$1,064,809.38 | Price 5.21 | Shares 204,378
Sale 16 May 2018
Value US$1,354,974.40 | Price 5.20 | Shares 260,572
Sale 7 May 2018
Value US$2,485,000.00 | Price 4.97 | Shares 500,000
Planned sale 1 May 2018
Value US$27,162.00 | Price 5.43 | Shares 5,000
Planned sale 2 Apr 2018
Value US$23,081.00 | Price 4.62 | Shares 5,000
Planned sale 2 Apr 2018
Value US$69,232.50 | Price 4.62 | Shares 15,000
Planned sale 1 Mar 2018
Value US$23,788.00 | Price 4.76 | Shares 5,000
Planned sale 1 Mar 2018
Value US$71,365.50 | Price 4.76 | Shares 15,000
Planned sale 1 Feb 2018
Value US$25,835.00 | Price 5.17 | Shares 5,000
Planned sale 1 Feb 2018
Value US$77,544.00 | Price 5.17 | Shares 15,000
Planned sale 2 Jan 2018
Value US$29,522.00 | Price 5.90 | Shares 5,000
Planned sale 2 Jan 2018
Value US$88,602.00 | Price 5.91 | Shares 15,000
Planned sale 1 Dec 2017
Value US$34,067.00 | Price 6.81 | Shares 5,000
Planned sale 1 Dec 2017
Value US$102,217.50 | Price 6.81 | Shares 15,000
Sale 15 Nov 2017
Value US$5,886,843.69 | Price 6.09 | Shares 966,641
Sale 8 Nov 2017
Value US$1,210.00 | Price 6.05 | Shares 200
Planned sale 1 Nov 2017
Value US$31,448.00 | Price 6.29 | Shares 5,000
Planned sale 1 Nov 2017
Value US$94,336.50 | Price 6.29 | Shares 15,000
Planned sale 2 Oct 2017
Value US$34,464.00 | Price 6.89 | Shares 5,000
Planned sale 2 Oct 2017
Value US$103,381.50 | Price 6.89 | Shares 15,000
Planned sale 27 Sep 2017
Value US$175,000.00 | Price 7.00 | Shares 25,000
Planned sale 1 Sep 2017
Value US$29,530.00 | Price 5.91 | Shares 5,000
Planned sale 1 Sep 2017
Value US$88,528.50 | Price 5.90 | Shares 15,000
Buy 17 Aug 2017
Value US$99,999.04 | Price 5.48 | Shares 18,248
Sale 7 Aug 2017
Value US$2,865,000.00 | Price 5.73 | Shares 500,000
Sale 4 Aug 2017
Value US$28,395.50 | Price 5.68 | Shares 5,000
Planned sale 1 Aug 2017
Value US$76,386.00 | Price 5.09 | Shares 15,000
Planned sale 3 Jul 2017
Value US$79,683.00 | Price 5.31 | Shares 15,000
Buy 5 Jun 2017
Value US$134,740.00 | Price 5.39 | Shares 25,000
Planned sale 1 Jun 2017
Value US$55,658.00 | Price 5.57 | Shares 10,000
Planned sale 1 Jun 2017
Value US$83,496.00 | Price 5.57 | Shares 15,000
Sale 26 May 2017
Value US$2,665,000.00 | Price 5.33 | Shares 500,000
Planned sale 5 May 2017
Value US$92,260.50 | Price 6.15 | Shares 15,000
Sale 5 May 2017
Value US$61,490.00 | Price 6.15 | Shares 10,000
Sale 7 Mar 2017
Value US$295,475.00 | Price 5.91 | Shares 50,000
Sale 7 Mar 2017
Value US$1,038,912.00 | Price 6.00 | Shares 173,152
Planned sale 6 Mar 2017
Value US$116,703.52 | Price 6.02 | Shares 19,385
Planned sale 1 Mar 2017
Value US$451,411.20 | Price 6.27 | Shares 72,000
Planned sale 24 Feb 2017
Value US$2,218,932.63 | Price 6.01 | Shares 369,385
Sale 5 Dec 2016
Value US$3,738,144.00 | Price 8.13 | Shares 460,000
Sale 5 Dec 2016
Value US$3,738,144.00 | Price 8.13 | Shares 460,000
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2020-12-30 2020-12-28 PlS Planned sale

CTO

Executive Director Large shareholder
39,020 -40.6%
484.03
US$3,248,091
39,020 -40.6% 484.03 US$3,248,091
2020-11-10 2020-11-06 PlS Planned sale

EVP, General Counsel, Sect.

Officer
19,761 -46.2%
260.86
US$2,474,765
19,761 -46.2% 260.86 US$2,474,765
2020-05-14 2020-05-13 PlS Planned sale

PRESIDENT, CEO, COB

Executive Director Large shareholder
44,833 -27.3%
168.83
US$2,045,498
44,833 -27.3% 168.83 US$2,045,498
2020-05-14 2020-05-12 PlS Planned sale

PRESIDENT, CEO, COB

Executive Director Large shareholder
628,433 -100.0%
6.60
US$4,147,406
628,433 -100.0% 6.60 US$4,147,406
2020-05-14 2020-05-12 PlS Planned sale

PRESIDENT, CEO, COB

Executive Director Large shareholder
44,310 -100.0%
6.60
US$292,362
44,310 -100.0% 6.60 US$292,362
2020-05-13 2020-05-11 PlS Planned sale

PRESIDENT, CEO, COB

Executive Director Large shareholder
447,384 -100.0%
6.62
US$2,961,235
447,384 -100.0% 6.62 US$2,961,235
2020-05-13 2020-05-11 PlS Planned sale

PRESIDENT, CEO, COB

Executive Director Large shareholder
190,189 -81.1%
6.62
US$1,259,755
190,189 -81.1% 6.62 US$1,259,755
2020-03-18 2020-03-16 PlS Planned sale

Chief Financial Officer

Officer
200,000 -71.2%
6.17
US$1,234,920
200,000 -71.2% 6.17 US$1,234,920
2020-03-17 2020-03-16 PlS Planned sale

EVP of Operations

Officer
140,000 -81.8%
6.17
US$864,318
140,000 -81.8% 6.17 US$864,318
2020-03-17 2020-03-16 PlS Planned sale

EVP, General Counsel, Sect.

Officer
6,814 -5.1%
6.00
US$40,884
6,814 -5.1% 6.00 US$40,884
2020-02-26 2020-02-24 PlS Planned sale

EVP, General Counsel, Sect.

Officer
115,140 -51.5%
6.41
US$738,013
115,140 -51.5% 6.41 US$738,013
2019-12-10 2019-12-09 S Sale PARK JAMES

PRESIDENT, CEO, COB

Executive Director Large shareholder
75,775 -28.9%
6.71
US$508,450
75,775 -28.9% 6.71 US$508,450
2019-12-10 2019-12-06 S Sale PARK JAMES

PRESIDENT, CEO, COB

Executive Director Large shareholder
340,987 -64.7%
6.75
US$2,301,526
340,987 -64.7% 6.75 US$2,301,526
2019-12-09 2019-12-05 S Sale PARK JAMES

PRESIDENT, CEO, COB

Executive Director Large shareholder
340,987 -64.7%
6.80
US$2,319,257
340,987 -64.7% 6.80 US$2,319,257
2019-06-12 2019-06-10 PlS Planned sale

EVP, General Counsel, Sect.

5,000 -4.4%
4.49
US$22,430
5,000 -4.4% 4.49 US$22,430
2019-05-17 2019-05-16 PlS Planned sale

EVP, General Counsel, Sect.

2,594 -2.3%
5.02
US$13,018
2,594 -2.3% 5.02 US$13,018
2019-05-14 2019-05-10 PlS Planned sale

EVP, General Counsel, Sect.

7,500 -6.4%
4.99
US$37,407
7,500 -6.4% 4.99 US$37,407
2019-04-12 2019-04-10 PlS Planned sale

EVP, General Counsel, Sect.

7,500 -6.8%
5.85
US$43,874
7,500 -6.8% 5.85 US$43,874
2019-03-13 2019-03-11 PlS Planned sale

EVP, General Counsel, Sect.

Officer
7,500 -8.2%
5.84
US$43,837
7,500 -8.2% 5.84 US$43,837
2019-02-12 2019-02-11 PlS Planned sale

EVP, General Counsel, Sect.

Officer
15,000 -15.1%
6.62
US$99,273
15,000 -15.1% 6.62 US$99,273
2019-01-14 2019-01-10 PlS Planned sale

EVP, General Counsel, Sect.

Officer
7,500 -8.7%
5.66
US$42,471
7,500 -8.7% 5.66 US$42,471
2018-12-18 2018-12-18 PlS Planned sale MISSAN ANDY

EVP, General Counsel, Sect.

Officer
110,000 -58.3%
5.00
US$550,000
110,000 -58.3% 5.00 US$550,000
2018-12-12 2018-12-10 PlS Planned sale MISSAN ANDY

EVP, General Counsel, Sect.

Officer
7,500 -4.1%
4.89
US$36,682
7,500 -4.1% 4.89 US$36,682
2018-11-19 2018-11-16 PlS Planned sale MISSAN ANDY

EVP, General Counsel, Sect.

Officer
2,534 -1.4%
5.61
US$14,217
2,534 -1.4% 5.61 US$14,217
2018-11-13 2018-11-12 PlS Planned sale MISSAN ANDY

EVP, General Counsel, Sect.

Officer
7,500 -4.1%
5.77
US$43,244
7,500 -4.1% 5.77 US$43,244
2018-11-08 2018-11-06 S Sale MURRAY STEVEN JOSEPH Non-Executive Director
1,000,000 -100.0%
6.19
US$6,190,000
1,000,000 -100.0% 6.19 US$6,190,000
2018-10-11 2018-10-10 PlS Planned sale MISSAN ANDY

EVP, General Counsel, Sect.

Officer
7,500 -4.2%
4.76
US$35,719
7,500 -4.2% 4.76 US$35,719
2018-09-12 2018-09-10 PlS Planned sale MISSAN ANDY

EVP, General Counsel, Sect.

Officer
7,500 -4.6%
5.94
US$44,573
7,500 -4.6% 5.94 US$44,573
2018-08-29 2018-08-27 S Sale MURRAY STEVEN JOSEPH Non-Executive Director
1,000,000 -50.0%
6.22
US$6,220,000
1,000,000 -50.0% 6.22 US$6,220,000
2018-08-20 2018-08-16 PlS Planned sale MISSAN ANDY

EVP, General Counsel, Sect.

Officer
10,000 -6.1%
5.43
US$54,256
10,000 -6.1% 5.43 US$54,256
2018-08-03 2018-08-01 PlS Planned sale MISSAN ANDY

EVP, General Counsel, Sect.

Officer
5,000 -3.0%
5.86
US$29,322
5,000 -3.0% 5.86 US$29,322
2018-07-05 2018-07-02 PlS Planned sale MISSAN ANDY

EVP, General Counsel, Sect.

Officer
5,000 -3.0%
6.48
US$32,392
5,000 -3.0% 6.48 US$32,392
2018-06-05 2018-06-01 PlS Planned sale MISSAN ANDY

EVP, General Counsel, Sect.

Officer
5,000 -3.4%
5.50
US$27,499
5,000 -3.4% 5.50 US$27,499
2018-05-18 2018-05-18 S Sale MURRAY STEVEN JOSEPH Non-Executive Director
35,050 -1.7%
5.18
US$181,559
35,050 -1.7% 5.18 US$181,559
2018-05-18 2018-05-17 S Sale MURRAY STEVEN JOSEPH Non-Executive Director
204,378 -9.1%
5.21
US$1,064,809
204,378 -9.1% 5.21 US$1,064,809
2018-05-18 2018-05-16 S Sale MURRAY STEVEN JOSEPH Non-Executive Director
260,572 -10.4%
5.20
US$1,354,974
260,572 -10.4% 5.20 US$1,354,974
2018-05-09 2018-05-07 S Sale MURRAY STEVEN JOSEPH Non-Executive Director
500,000 -16.7%
4.97
US$2,485,000
500,000 -16.7% 4.97 US$2,485,000
2018-05-03 2018-05-01 PlS Planned sale MISSAN ANDY

EVP, General Counsel, Sect.

Officer
5,000 -3.4%
5.43
US$27,162
5,000 -3.4% 5.43 US$27,162
2018-04-04 2018-04-02 PlS Planned sale MISSAN ANDY

EVP, General Counsel, Sect.

Officer
5,000 -3.6%
4.62
US$23,081
5,000 -3.6% 4.62 US$23,081
2018-04-03 2018-04-02 PlS Planned sale CALLAGHAN JON Non-Executive Director
15,000 -0.9%
4.62
US$69,232
15,000 -0.9% 4.62 US$69,232
2018-03-05 2018-03-01 PlS Planned sale MISSAN ANDY

EVP, General Counsel, Sect.

5,000 -4.0%
4.76
US$23,788
5,000 -4.0% 4.76 US$23,788
2018-03-02 2018-03-01 PlS Planned sale CALLAGHAN JON
15,000 -0.9%
4.76
US$71,366
15,000 -0.9% 4.76 US$71,366
2018-02-05 2018-02-01 PlS Planned sale MISSAN ANDY

EVP, General Counsel, Sect.

Officer
5,000 -4.0%
5.17
US$25,835
5,000 -4.0% 5.17 US$25,835
2018-02-02 2018-02-01 PlS Planned sale CALLAGHAN JON Non-Executive Director
15,000 -0.9%
5.17
US$77,544
15,000 -0.9% 5.17 US$77,544
2018-01-04 2018-01-02 PlS Planned sale MISSAN ANDY

EVP, GC, & SECRETARY

Officer
5,000 -4.2%
5.90
US$29,522
5,000 -4.2% 5.90 US$29,522
2018-01-03 2018-01-02 PlS Planned sale CALLAGHAN JON Non-Executive Director
15,000 -0.9%
5.91
US$88,602
15,000 -0.9% 5.91 US$88,602
2017-12-05 2017-12-01 PlS Planned sale MISSAN ANDY

EVP, GC, & SECRETARY

5,000 -4.6%
6.81
US$34,067
5,000 -4.6% 6.81 US$34,067
2017-12-04 2017-12-01 PlS Planned sale CALLAGHAN JON
15,000 -0.9%
6.81
US$102,218
15,000 -0.9% 6.81 US$102,218
2017-11-16 2017-11-15 S Sale MURRAY STEVEN JOSEPH
966,641 -24.4%
6.09
US$5,886,844
966,641 -24.4% 6.09 US$5,886,844
2017-11-13 2017-11-08 S Sale MURRAY STEVEN JOSEPH
200 -0.0%
6.05
US$1,210
200 -0.0% 6.05 US$1,210
2017-11-03 2017-11-01 PlS Planned sale MISSAN ANDY

EVP, GC, & SECRETARY

5,000 -4.6%
6.29
US$31,448
5,000 -4.6% 6.29 US$31,448
2017-11-02 2017-11-01 PlS Planned sale CALLAGHAN JON
15,000 -0.9%
6.29
US$94,336
15,000 -0.9% 6.29 US$94,336
2017-10-04 2017-10-02 PlS Planned sale MISSAN ANDY

EVP, GC, & SECRETARY

5,000 -4.8%
6.89
US$34,464
5,000 -4.8% 6.89 US$34,464
2017-10-03 2017-10-02 PlS Planned sale CALLAGHAN JON
15,000 -0.8%
6.89
US$103,382
15,000 -0.8% 6.89 US$103,382
2017-09-29 2017-09-27 PlS Planned sale MISSAN ANDY

EVP, GC, & SECRETARY

25,000 -22.7%
7.00
US$175,000
25,000 -22.7% 7.00 US$175,000
2017-09-06 2017-09-01 PlS Planned sale MISSAN ANDY

EVP, GC, & SECRETARY

5,000 -6.5%
5.91
US$29,530
5,000 -6.5% 5.91 US$29,530
2017-09-05 2017-09-01 PlS Planned sale CALLAGHAN JON
15,000 -0.8%
5.90
US$88,528
15,000 -0.8% 5.90 US$88,528
2017-08-21 2017-08-17 B Purchase Flanagan Glenda J
18,248 +158.6%
5.48
US$99,999
18,248 +158.6% 5.48 US$99,999
2017-08-09 2017-08-07 S Sale MURRAY STEVEN JOSEPH
500,000 -11.2%
5.73
US$2,865,000
500,000 -11.2% 5.73 US$2,865,000
2017-08-08 2017-08-04 S Sale MISSAN ANDY

EVP, GC, & SECRETARY

5,000 -5.9%
5.68
US$28,396
5,000 -5.9% 5.68 US$28,396
2017-08-02 2017-08-01 PlS Planned sale CALLAGHAN JON
15,000 -1.0%
5.09
US$76,386
15,000 -1.0% 5.09 US$76,386
2017-07-05 2017-07-03 PlS Planned sale CALLAGHAN JON Non-Executive Director
15,000 -1.0%
5.31
US$79,683
15,000 -1.0% 5.31 US$79,683
2017-06-06 2017-06-05 B Purchase PAISLEY CHRISTOPHER B
25,000 +218.5%
5.39
US$134,740
25,000 +218.5% 5.39 US$134,740
2017-06-21 2017-06-01 PlS Planned sale MISSAN ANDY

EVP, GC, & SECRETARY

10,000 -13.8%
5.57
US$55,658
10,000 -13.8% 5.57 US$55,658
2017-06-09 2017-06-01 PlS Planned sale CALLAGHAN JON
15,000 -1.0%
5.57
US$83,496
15,000 -1.0% 5.57 US$83,496
2017-05-30 2017-05-26 S Sale MURRAY STEVEN JOSEPH Non-Executive Director
500,000 -10.1%
5.33
US$2,665,000
500,000 -10.1% 5.33 US$2,665,000
2017-06-09 2017-05-05 PlS Planned sale CALLAGHAN JON
15,000 -0.9%
6.15
US$92,260
15,000 -0.9% 6.15 US$92,260
2017-05-09 2017-05-05 S Sale MISSAN ANDY

EVP, GC, & SECRETARY

Officer
10,000 -12.1%
6.15
US$61,490
10,000 -12.1% 6.15 US$61,490
2017-03-08 2017-03-07 S Sale MISSAN ANDY

EVP, GC, & SECRETARY

50,000 -47.6%
5.91
US$295,475
50,000 -47.6% 5.91 US$295,475
2017-03-08 2017-03-07 S Sale MURRAY STEVEN JOSEPH
173,152 -3.4%
6.00
US$1,038,912
173,152 -3.4% 6.00 US$1,038,912
2017-03-08 2017-03-06 PlS Planned sale ROBERTS TIMOTHY M.

EVP, INTERACTIVE

19,385 -100.0%
6.02
US$116,704
19,385 -100.0% 6.02 US$116,704
2017-03-03 2017-03-01 PlS Planned sale SCAL EDWARD M.

CHIEF BUSINESS OFFICER

72,000 -96.6%
6.27
US$451,411
72,000 -96.6% 6.27 US$451,411
2017-02-28 2017-02-24 PlS Planned sale ROBERTS TIMOTHY M.

EVP, INTERACTIVE

369,385 -100.0%
6.01
US$2,218,933
369,385 -100.0% 6.01 US$2,218,933
2016-12-06 2016-12-05 S Sale CALLAGHAN JON Non-Executive Director Large shareholder
460,000 -100.0%
8.13
US$3,738,144
460,000 -100.0% 8.13 US$3,738,144
2016-12-06 2016-12-05 S Sale True Venture Partners II, L.L.C. Large shareholder
460,000 -100.0%
8.13
US$3,738,144
460,000 -100.0% 8.13 US$3,738,144