United States Food & Drug Retailing

Vital Farms Inc (VITL)

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Over the past 90 days, Vital Farms Inc. insiders have executed 12 buy transactions totaling approximately $446,682 in net value. Eleven distinct insiders, including five executives, participated in these purchases. This activity follows the company's May 2026 earnings report, which showed an EPS miss, and occurs amid a 9.8% stock price increase over the same period.
Ticker: VITL Exchange: NMS
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Vital Farms Inc. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Buy 19 May 2026
Value US$2,992,863.54 | Price 44.74 | Shares 71,691 (+47.1%)
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-05-21 2026-05-19 B Purchase
Van Hoven Reena Chauhan

Chief People Officer

Officer
71,691 +47.1%
44.74
US$2,992,864 		71,691 +47.1% 44.74 US$2,992,864
2026-05-20 2026-05-18 B Purchase
3.8
Flanagan Glenda J
Non-Executive Director
78,305 -41.5%
293.79
US$1,875,551 		78,305 -41.5% 293.79 US$1,875,551
2026-05-19 2026-05-15 B Purchase
2.8
Coon Stephanie

Chief Strategy Officer

Officer
1,932 -47.4%
333.65
US$208,363 		1,932 -47.4% 333.65 US$208,363
2026-05-19 2026-05-15 B Purchase
Amoo-Gottfried Kofi Owusu
Non-Executive Director
2,375 +8.3%
8.45
US$20,069 		2,375 +8.3% 8.45 US$20,069
2026-05-18 2026-05-14 B Purchase
McKeon Kathryn

CMO and GM, Butter

Officer
604 +1.2%
8.28
US$5,001 		604 +1.2% 8.28 US$5,001
2026-05-18 2026-05-14 B Purchase
Holland Joseph Michael

Chief Supply Chain Officer

Officer
12,484 +48.6%
8.00
US$99,872 		12,484 +48.6% 8.00 US$99,872
2026-05-18 2026-05-14 B Purchase
1.4
Cyr William B.
Non-Executive Director
6,000 +77.0%
8.52
US$51,120 		6,000 +77.0% 8.52 US$51,120
2026-05-18 2026-05-14 B Purchase
2.9
Pappas Peter Nicholas

CSO and President, Eggs

Officer
3,500 +4.3%
8.51
US$29,785 		3,500 +4.3% 8.51 US$29,785
2026-05-18 2026-05-14 B Purchase
3.5
Kennedy Kelly J.
Non-Executive Director
2,500 +12.2%
8.40
US$21,000 		2,500 +12.2% 8.40 US$21,000
2026-05-19 2026-05-13 B Purchase
Ruiz Gisel
Non-Executive Director
6,151 +15.2%
8.13
US$50,008 		6,151 +15.2% 8.13 US$50,008
2026-05-15 2026-05-13 B Purchase
2.5
Post Denny Marie
Non-Executive Director
3,000 +18.4%
8.23
US$24,690 		3,000 +18.4% 8.23 US$24,690
2026-05-15 2026-05-13 B Purchase
2.5
Post Denny Marie
Non-Executive Director
3,000 +18.4%
8.23
US$24,690 		3,000 +18.4% 8.23 US$24,690
2026-03-16 2026-03-16 PrS Proposed sale
2.8
STEPHANIE COON

Officer

Officer
6,500
16.21
US$105,365 		6,500 16.21 US$105,365
2026-03-16 2026-03-16 PrS Proposed sale
3.2
JOANNE BAL

Officer

Officer
6,760
16.21
US$109,580 		6,760 16.21 US$109,580
2026-03-16 2026-03-16 PrS Proposed sale
2.9
PETER PAPPAS

Officer

Officer
6,500
16.21
US$105,365 		6,500 16.21 US$105,365
2026-03-16 2026-03-16 PrS Proposed sale
KATHRYN MCKEON

Officer

Officer
6,680
16.21
US$108,283 		6,680 16.21 US$108,283
2026-03-12 2026-03-12 PrS Proposed sale
THILO WREDE

Officer

Officer
6,020
17.47
US$105,169 		6,020 17.47 US$105,169
2026-03-11 2026-03-09 B Purchase
3.7
Khoury Karl
Non-Executive Director
5,000 +4.4%
18.45
US$92,250 		5,000 +4.4% 18.45 US$92,250
2026-03-04 2026-03-04 PrS Proposed sale
1.8
RUSSELL DIEZ-CANSECO

Officer; Director

Executive Director
27,660
20.01
US$553,477 		27,660 20.01 US$553,477
2026-03-04 2026-03-02 PlS Planned sale
3.2
OHAYER MATTHEW
Large shareholder
20,000 -0.3%
20.33
US$406,600 		20,000 -0.3% 20.33 US$406,600
2026-03-04 2026-03-02 B Purchase
1.4
Cyr William B.
Non-Executive Director
4,750 +156.0%
20.70
US$98,325 		4,750 +156.0% 20.70 US$98,325
2026-03-03 2026-03-02 PrS Proposed sale
3.2
OHAYER MATTHEW

Former Director, Former Officer and 10% Owner

Executive Director Large shareholder
45,000
21.09
US$949,050 		45,000 21.09 US$949,050
2026-03-02 2026-03-02 PrS Proposed sale
3.2
MATTHEW OHAYER

Director; Officer; 10% Stockholder

Executive Director Large shareholder
45,000
21.09
US$949,050 		45,000 21.09 US$949,050
2026-02-04 2026-02-02 PlS Planned sale
3.2
OHAYER MATTHEW

EXECUTIVE CHAIRPERSON

Executive Director Large shareholder
1,600 -0.0%
28.33
US$45,328 		1,600 -0.0% 28.33 US$45,328
2026-02-04 2026-02-02 PlS Planned sale
3.2
OHAYER MATTHEW

EXECUTIVE CHAIRPERSON

Executive Director Large shareholder
1,600 -0.0%
28.33
US$45,328 		1,600 -0.0% 28.33 US$45,328
2026-02-04 2026-02-02 PlS Planned sale
3.2
OHAYER MATTHEW

EXECUTIVE CHAIRPERSON

Executive Director Large shareholder
18,400 -0.3%
27.87
US$512,808 		18,400 -0.3% 27.87 US$512,808
2026-01-06 2026-01-02 PlS Planned sale
3.2
OHAYER MATTHEW

EXECUTIVE CHAIRPERSON

Executive Director Large shareholder
12,516 -0.2%
31.27
US$391,375 		12,516 -0.2% 31.27 US$391,375
2026-01-06 2026-01-02 PlS Planned sale
3.2
OHAYER MATTHEW

EXECUTIVE CHAIRPERSON

Executive Director Large shareholder
12,484 -0.2%
30.43
US$379,888 		12,484 -0.2% 30.43 US$379,888
2025-12-17 2025-12-15 PlS Planned sale
3.2
OHAYER MATTHEW

EXECUTIVE CHAIRPERSON

Executive Director Large shareholder
5,000 -0.1%
35.25
US$176,250 		5,000 -0.1% 35.25 US$176,250
2025-12-17 2025-12-15 PlS Planned sale
1.8
Diez-Canseco Russell

PRESIDENT AND CEO

Executive Director
16,734 -2.5%
35.05
US$586,527 		16,734 -2.5% 35.05 US$586,527
2025-12-15 2025-12-15 PrS Proposed sale
1.8
RUSSELL DIEZ-CANSECO

Director; Officer

Executive Director
41,835
34.30
US$1,434,940 		41,835 34.30 US$1,434,940
2025-12-03 2025-12-01 PlS Planned sale
3.2
OHAYER MATTHEW

EXECUTIVE CHAIRPERSON

Executive Director Large shareholder
4,073 -0.1%
33.67
US$137,138 		4,073 -0.1% 33.67 US$137,138
2025-12-03 2025-12-01 PlS Planned sale
3.2
OHAYER MATTHEW

EXECUTIVE CHAIRPERSON

Executive Director Large shareholder
20,927 -0.3%
33.07
US$692,056 		20,927 -0.3% 33.07 US$692,056
2025-12-01 2025-12-01 PrS Proposed sale
3.2
MATTHEW OHAYER

Director; Officer; 10% Stockholder

Executive Director Large shareholder
75,000
32.70
US$2,452,500 		75,000 32.70 US$2,452,500
2025-11-05 2025-11-04 PlS Planned sale
3.2
OHAYER MATTHEW

EXECUTIVE CHAIRPERSON

Executive Director Large shareholder
5,000 -0.1%
37.78
US$188,900 		5,000 -0.1% 37.78 US$188,900
2025-11-05 2025-11-03 PlS Planned sale
3.2
OHAYER MATTHEW

EXECUTIVE CHAIRPERSON

Executive Director Large shareholder
3,592 -0.1%
32.35
US$116,201 		3,592 -0.1% 32.35 US$116,201
2025-11-05 2025-11-03 PlS Planned sale
3.2
OHAYER MATTHEW

EXECUTIVE CHAIRPERSON

Executive Director Large shareholder
21,408 -0.3%
31.85
US$681,845 		21,408 -0.3% 31.85 US$681,845
2025-10-10 2025-10-08 PlS Planned sale
1.8
Diez-Canseco Russell

PRESIDENT AND CEO

Executive Director
4,404 -0.7%
44.72
US$196,947 		4,404 -0.7% 44.72 US$196,947
2025-10-10 2025-10-08 PlS Planned sale
1.8
Diez-Canseco Russell

PRESIDENT AND CEO

Executive Director
5,263 -0.8%
44.11
US$232,151 		5,263 -0.8% 44.11 US$232,151
2025-10-03 2025-10-01 PlS Planned sale
3.2
OHAYER MATTHEW

EXECUTIVE CHAIRPERSON

Executive Director Large shareholder
10,864 -0.2%
40.63
US$441,404 		10,864 -0.2% 40.63 US$441,404
2025-10-03 2025-10-01 PlS Planned sale
3.2
OHAYER MATTHEW

EXECUTIVE CHAIRPERSON

Executive Director Large shareholder
23,536 -0.4%
39.98
US$940,969 		23,536 -0.4% 39.98 US$940,969
2025-10-03 2025-10-01 PlS Planned sale
3.2
OHAYER MATTHEW

EXECUTIVE CHAIRPERSON

Executive Director Large shareholder
600 -0.0%
38.17
US$22,902 		600 -0.0% 38.17 US$22,902
2025-09-12 2025-09-10 PlS Planned sale
1.8
Diez-Canseco Russell

PRESIDENT AND CEO

Executive Director
943 -0.1%
47.84
US$45,113 		943 -0.1% 47.84 US$45,113
2025-09-12 2025-09-10 PlS Planned sale
1.8
Diez-Canseco Russell

PRESIDENT AND CEO

Executive Director
15,757 -2.2%
47.29
US$745,149 		15,757 -2.2% 47.29 US$745,149
2025-09-08 2025-09-04 S Sale
3.2
OHAYER MATTHEW

EXECUTIVE CHAIRPERSON

Executive Director Large shareholder
100,000 -1.5%
50.96
US$5,096,000 		100,000 -1.5% 50.96 US$5,096,000
2025-09-04 2025-09-04 PrS Proposed sale
3.2
MATTHEW OHAYER

Officer

Officer
100,000
50.96
US$5,096,010 		100,000 50.96 US$5,096,010
2025-09-03 2025-09-02 PlS Planned sale
3.2
OHAYER MATTHEW

EXECUTIVE CHAIRPERSON

Executive Director Large shareholder
24,441 -0.4%
52.39
US$1,280,464 		24,441 -0.4% 52.39 US$1,280,464
2025-09-03 2025-09-02 PlS Planned sale
3.2
OHAYER MATTHEW

EXECUTIVE CHAIRPERSON

Executive Director Large shareholder
20,559 -0.3%
51.52
US$1,059,200 		20,559 -0.3% 51.52 US$1,059,200
2025-09-03 2025-09-02 S Sale
3.2
OHAYER MATTHEW

EXECUTIVE CHAIRPERSON

Executive Director Large shareholder
100,000 -1.5%
51.98
US$5,198,000 		100,000 -1.5% 51.98 US$5,198,000
2025-09-02 2025-09-02 PrS Proposed sale
3.2
MATTHEW OHAYER

Officer

Officer
100,000
51.98
US$5,198,120 		100,000 51.98 US$5,198,120
2025-09-03 2025-08-29 S Sale
3.2
OHAYER MATTHEW

EXECUTIVE CHAIRPERSON

Executive Director Large shareholder
100,000 -1.5%
51.13
US$5,113,000 		100,000 -1.5% 51.13 US$5,113,000
2025-08-29 2025-08-29 PrS Proposed sale
3.2
MATTHEW OHAYER

Officer

Officer
100,000
51.13
US$5,113,240 		100,000 51.13 US$5,113,240
2025-08-26 2025-08-22 S Sale
3.2
Bal Joanne

GC, SEC. AND HEAD OF IMPACT

Officer
4,796 -10.0%
50.95
US$244,356 		4,796 -10.0% 50.95 US$244,356
2025-08-22 2025-08-22 PrS Proposed sale
3.2
JOANNE BAL

Officer

Officer
4,796
50.95
US$244,347 		4,796 50.95 US$244,347
2025-08-25 2025-08-21 PlS Planned sale
3.2
OHAYER MATTHEW

EXECUTIVE CHAIRPERSON

Executive Director Large shareholder
4,200 -0.1%
50.25
US$211,050 		4,200 -0.1% 50.25 US$211,050
2025-08-21 2025-08-19 PlS Planned sale
3.2
OHAYER MATTHEW

EXECUTIVE CHAIRPERSON

Executive Director Large shareholder
800 -0.0%
50.31
US$40,248 		800 -0.0% 50.31 US$40,248
2025-08-19 2025-08-18 PlS Planned sale
McKeon Kathryn

CMO and GM, Butter

Officer
21,442 -36.4%
49.08
US$1,052,373 		21,442 -36.4% 49.08 US$1,052,373
2025-08-18 2025-08-18 PrS Proposed sale
KATHRYN MCKEON

Officer

Officer
21,442
47.75
US$1,023,856 		21,442 47.75 US$1,023,856
2025-08-19 2025-08-15 PlS Planned sale
McKeon Kathryn

CMO and GM, Butter

Officer
12,005 -24.2%
47.59
US$571,318 		12,005 -24.2% 47.59 US$571,318
2025-08-19 2025-08-15 PlS Planned sale
3.2
Bal Joanne

GC, SEC. AND HEAD OF IMPACT

Officer
9,999 -17.2%
47.70
US$476,952 		9,999 -17.2% 47.70 US$476,952
2025-08-15 2025-08-15 PrS Proposed sale
3.2
JOANNE BAL

Officer

Officer
9,999
47.70
US$476,947 		9,999 47.70 US$476,947
2025-08-15 2025-08-15 PrS Proposed sale
KATHRYN MCKEON

Officer

Officer
12,005
47.75
US$573,239 		12,005 47.75 US$573,239
2025-08-18 2025-08-14 PlS Planned sale
Wrede Thilo

CHIEF FINANCIAL OFFICER

Officer
2,793 -4.5%
47.70
US$133,226 		2,793 -4.5% 47.70 US$133,226
2025-08-18 2025-08-14 PlS Planned sale
Wrede Thilo

CHIEF FINANCIAL OFFICER

Officer
600 -1.0%
47.06
US$28,236 		600 -1.0% 47.06 US$28,236
2025-08-18 2025-08-14 S Sale
2.5
Post Denny Marie
Non-Executive Director
6,086 -27.2%
47.75
US$290,606 		6,086 -27.2% 47.75 US$290,606
2025-08-14 2025-08-14 PrS Proposed sale
2.5
Post Denny Marie

Officer

Officer
6,086
47.71
US$290,377 		6,086 47.71 US$290,377
2025-08-14 2025-08-14 PrS Proposed sale
THILO WREDE

Officer

Officer
3,393
47.74
US$161,982 		3,393 47.74 US$161,982
2025-08-15 2025-08-13 S Sale
3.7
Khoury Karl
Non-Executive Director
20,000 -14.8%
47.63
US$952,600 		20,000 -14.8% 47.63 US$952,600
2025-08-13 2025-08-13 PrS Proposed sale
3.7
Karl Khoury

Director

Non-Executive Director
20,000
46.21
US$924,200 		20,000 46.21 US$924,200
2025-08-14 2025-08-12 PlS Planned sale
2.8
Coon Stephanie

SVP STRATEGY

Officer
10,005 -17.9%
46.15
US$461,731 		10,005 -17.9% 46.15 US$461,731
2025-08-14 2025-08-12 PlS Planned sale
1.8
Diez-Canseco Russell

PRESIDENT AND CEO

Executive Director
16,700 -2.3%
46.11
US$770,037 		16,700 -2.3% 46.11 US$770,037
2025-08-12 2025-08-12 PrS Proposed sale
2.8
STEPHANIE COON

Officer

Officer
10,005
46.15
US$461,715 		10,005 46.15 US$461,715
2025-08-12 2025-08-12 PrS Proposed sale
1.8
RUSSELL DIEZ-CANSECO

Director; Officer

Executive Director
50,100
46.15
US$2,312,115 		50,100 46.15 US$2,312,115
2025-08-13 2025-08-11 PlS Planned sale
2.9
Pappas Peter Nicholas

CSO and President, Eggs

Officer
2,811 -4.1%
45.35
US$127,479 		2,811 -4.1% 45.35 US$127,479
2025-08-13 2025-08-11 PlS Planned sale
Wrede Thilo

CHIEF FINANCIAL OFFICER

Officer
1,200 -2.1%
45.56
US$54,672 		1,200 -2.1% 45.56 US$54,672
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