Sweden

Viaplay Group AB (publ) (VPLAY-B)

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Viaplay Group experienced significant insider buying activity recently, with five individuals acquiring shares totaling over 4.6 million SEK. These transactions occurred following the July 2026 earnings report. Despite a 12.6% decline in stock price over the past quarter, leadership and board members demonstrated confidence through consistent net purchases without any recorded sales.
Ticker: VPLAY-B Exchange: STO
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Viaplay Group AB (publ). Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Rebecca Stein Other senior executive Officer
Transaction date
Purchase
Price
299.66
Quantity 67,771
Value SEK4,313,056
3.2
Johan Johansson Chief Financial Officer (CFO) Officer
Transaction date
Purchase
Price
388.51
Quantity 93,656
Value SEK2,735,616
4.3
Andrea Gisle Joosen Member of the Board of Directors Director
Transaction date
Purchase
Price
89.20
Quantity 16,926
Value SEK3,726,751
3.4
Jorgen Lindemann Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Purchase
Price
1.36
Quantity 2,233,222
Value SEK3,040,235
4.3
Andrea Gisle Joosen Member of the Board of Directors Director
Transaction date
Purchase
Price
1.38
Quantity 4,127
Value SEK5,691
4.3
Andrea Gisle Joosen Member of the Board of Directors Director
Transaction date
Purchase
Price
1.37
Quantity 14,705
Value SEK20,072
2.3
Peter Norrelund Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
1.29
Quantity 770,000
Value SEK992,530
2.1
Lars Bo Jeppesen Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Purchase
Price
1.35
Quantity 317,771
Value SEK427,402
2.7
Kenneth Andresen Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
1.54
Quantity 115,000
Value SEK177,100
3.0
Mikael Svensson Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
1.47
Quantity 130,000
Value SEK191,100
2.3
Vanda Rapti Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
0.12
Quantity 42,883
Value £4,966
2.3
Vanda Rapti Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
0.11
Quantity 173,644
Value £19,049
3.5
Philip Wågnert Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
1.37
Quantity 54,199
Value SEK74,361
3.5
Philip Wågnert Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
1.37
Quantity 5,151
Value SEK7,062
3.5
Philip Wågnert Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
1.37
Quantity 107,616
Value SEK147,434
3.5
Philip Wågnert Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
1.37
Quantity 125
Value SEK171
3.5
Philip Wågnert Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
1.36
Quantity 51,944
Value SEK70,748
2.8
Christian Albeck Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
1.37
Quantity 200,000
Value SEK274,000
3.4
Jorgen Lindemann Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Purchase
Price
1.24
Quantity 241,429
Value SEK299,873
3.4
Jorgen Lindemann Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Purchase
Price
1.25
Quantity 9,345,176
Value SEK11,635,724
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-07-31 2026-07-29 B Purchase
Rebecca Stein

Other senior executive

Officer
67,771
299.66
SEK4,313,056 		67,771 299.66 SEK4,313,056
2026-07-21 2026-07-21 B Purchase
3.2
Johan Johansson

Chief Financial Officer (CFO)

Officer
93,656
388.51
SEK2,735,616 		93,656 388.51 SEK2,735,616
2026-07-21 2026-07-20 B Purchase
4.3
Andrea Gisle Joosen

Member of the Board of Directors

Director
16,926
89.20
SEK3,726,751 		16,926 89.20 SEK3,726,751
2026-07-20 2026-07-20 B Purchase
3.4
Jorgen Lindemann

Chief Executive Officer (CEO)/Managing Directory

Officer
2,233,222
1.36
SEK3,040,235 		2,233,222 1.36 SEK3,040,235
2026-07-21 2026-07-17 B Purchase
4.3
Andrea Gisle Joosen

Member of the Board of Directors

Director
4,127
1.38
SEK5,691 		4,127 1.38 SEK5,691
2026-07-21 2026-07-17 B Purchase
4.3
Andrea Gisle Joosen

Member of the Board of Directors

Director
14,705
1.37
SEK20,072 		14,705 1.37 SEK20,072
2026-07-17 2026-07-17 B Purchase
2.3
Peter Norrelund

Other member of the company's administrative, management or supervisory body
770,000
1.29
SEK992,530 		770,000 1.29 SEK992,530
2026-04-30 2026-04-30 B Purchase
2.1
Lars Bo Jeppesen

Chief Executive Officer (CEO)/Managing Directory

Officer
317,771
1.35
SEK427,402 		317,771 1.35 SEK427,402
2026-04-27 2026-04-27 B Purchase
2.7
Kenneth Andresen

Other member of the company's administrative, management or supervisory body
115,000
1.54
SEK177,100 		115,000 1.54 SEK177,100
2026-04-24 2026-04-24 B Purchase
3.0
Mikael Svensson

Other member of the company's administrative, management or supervisory body
130,000
1.47
SEK191,100 		130,000 1.47 SEK191,100
2026-04-27 2026-04-23 B Purchase
2.3
Vanda Rapti

Other member of the company's administrative, management or supervisory body
42,883
0.12
£4,966 		42,883 0.12 £4,966
2026-04-27 2026-04-23 B Purchase
2.3
Vanda Rapti

Other member of the company's administrative, management or supervisory body
173,644
0.11
£19,049 		173,644 0.11 £19,049
2026-04-26 2026-04-23 B Purchase
3.5
Philip Wågnert

Other member of the company's administrative, management or supervisory body
54,199
1.37
SEK74,361 		54,199 1.37 SEK74,361
2026-04-26 2026-04-23 B Purchase
3.5
Philip Wågnert

Other member of the company's administrative, management or supervisory body
5,151
1.37
SEK7,062 		5,151 1.37 SEK7,062
2026-04-26 2026-04-23 B Purchase
3.5
Philip Wågnert

Other member of the company's administrative, management or supervisory body
107,616
1.37
SEK147,434 		107,616 1.37 SEK147,434
2026-04-26 2026-04-23 B Purchase
3.5
Philip Wågnert

Other member of the company's administrative, management or supervisory body
125
1.37
SEK171 		125 1.37 SEK171
2026-04-26 2026-04-23 B Purchase
3.5
Philip Wågnert

Other member of the company's administrative, management or supervisory body
51,944
1.36
SEK70,748 		51,944 1.36 SEK70,748
2026-04-23 2026-04-23 B Purchase
2.8
Christian Albeck

Other member of the company's administrative, management or supervisory body
200,000
1.37
SEK274,000 		200,000 1.37 SEK274,000
2026-02-23 2026-02-23 B Purchase
3.4
Jorgen Lindemann

Chief Executive Officer (CEO)/Managing Directory

Officer
241,429
1.24
SEK299,873 		241,429 1.24 SEK299,873
2026-02-23 2026-02-20 B Purchase
3.4
Jorgen Lindemann

Chief Executive Officer (CEO)/Managing Directory

Officer
9,345,176
1.25
SEK11,635,724 		9,345,176 1.25 SEK11,635,724
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