Sweden

Viaplay Group AB (publ) (VPLAY-B)

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Track

Viaplay Group experienced significant insider buying over the past ninety days, with nine individuals acquiring shares totaling over 5.3 million SEK. Notably, the CEO and CFO participated in these purchases following the July earnings report. No sales were recorded during this period, despite a 6.7% decline in stock price.
Ticker: VPLAY-B Exchange: STO
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Viaplay Group AB (publ). Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Jonas Karlén Other senior executive Officer
Transaction date
Purchase
Price
416.43
Quantity 72,523
Value SEK644,582
2.7
Kenneth Andresen Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
463.04
Quantity 25,608
Value SEK2,892,851
3.3
Philip Wågnert Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
74.02
Quantity 23,315
Value SEK3,318,865
3.0
Mikael Svensson Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
1.33
Quantity 78,888
Value SEK105,000
Rebecca Stein Other senior executive Officer
Transaction date
Purchase
Price
1.33
Quantity 31,191
Value SEK41,453
3.1
Johan Johansson Chief Financial Officer (CFO) Officer
Transaction date
Purchase
Price
1.36
Quantity 369,395
Value SEK502,377
4.3
Andrea Gisle Joosen Member of the Board of Directors Director
Transaction date
Purchase
Price
1.39
Quantity 18,037
Value SEK24,981
3.5
Jorgen Lindemann Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Purchase
Price
1.36
Quantity 2,233,222
Value SEK3,040,235
4.3
Andrea Gisle Joosen Member of the Board of Directors Director
Transaction date
Purchase
Price
1.38
Quantity 4,127
Value SEK5,691
4.3
Andrea Gisle Joosen Member of the Board of Directors Director
Transaction date
Purchase
Price
1.37
Quantity 14,705
Value SEK20,072
2.3
Peter Norrelund Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
1.29
Quantity 770,000
Value SEK992,530
2.2
Lars Bo Jeppesen Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Purchase
Price
1.35
Quantity 317,771
Value SEK427,402
2.7
Kenneth Andresen Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
1.54
Quantity 115,000
Value SEK177,100
3.0
Mikael Svensson Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
1.47
Quantity 130,000
Value SEK191,100
2.4
Vanda Rapti Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
0.12
Quantity 42,883
Value £4,966
2.4
Vanda Rapti Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
0.11
Quantity 173,644
Value £19,049
3.3
Philip Wågnert Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
1.37
Quantity 54,199
Value SEK74,361
3.3
Philip Wågnert Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
1.37
Quantity 5,151
Value SEK7,062
3.3
Philip Wågnert Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
1.37
Quantity 107,616
Value SEK147,434
3.3
Philip Wågnert Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
1.37
Quantity 125
Value SEK171
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-09-14 2026-09-10 B Purchase
Jonas Karlén

Other senior executive

Officer
72,523
416.43
SEK644,582 		72,523 416.43 SEK644,582
2026-09-07 2026-09-07 B Purchase
2.7
Kenneth Andresen

Other member of the company's administrative, management or supervisory body
25,608
463.04
SEK2,892,851 		25,608 463.04 SEK2,892,851
2026-08-26 2026-08-25 B Purchase
3.3
Philip Wågnert

Other member of the company's administrative, management or supervisory body
23,315
74.02
SEK3,318,865 		23,315 74.02 SEK3,318,865
2026-08-26 2026-08-25 B Purchase
3.0
Mikael Svensson

Other member of the company's administrative, management or supervisory body
78,888
1.33
SEK105,000 		78,888 1.33 SEK105,000
2026-07-31 2026-07-29 B Purchase
Rebecca Stein

Other senior executive

Officer
31,191
1.33
SEK41,453 		31,191 1.33 SEK41,453
2026-07-21 2026-07-21 B Purchase
3.1
Johan Johansson

Chief Financial Officer (CFO)

Officer
369,395
1.36
SEK502,377 		369,395 1.36 SEK502,377
2026-07-21 2026-07-20 B Purchase
4.3
Andrea Gisle Joosen

Member of the Board of Directors

Director
18,037
1.39
SEK24,981 		18,037 1.39 SEK24,981
2026-07-20 2026-07-20 B Purchase
3.5
Jorgen Lindemann

Chief Executive Officer (CEO)/Managing Directory

Officer
2,233,222
1.36
SEK3,040,235 		2,233,222 1.36 SEK3,040,235
2026-07-21 2026-07-17 B Purchase
4.3
Andrea Gisle Joosen

Member of the Board of Directors

Director
4,127
1.38
SEK5,691 		4,127 1.38 SEK5,691
2026-07-21 2026-07-17 B Purchase
4.3
Andrea Gisle Joosen

Member of the Board of Directors

Director
14,705
1.37
SEK20,072 		14,705 1.37 SEK20,072
2026-07-17 2026-07-17 B Purchase
2.3
Peter Norrelund

Other member of the company's administrative, management or supervisory body
770,000
1.29
SEK992,530 		770,000 1.29 SEK992,530
2026-04-30 2026-04-30 B Purchase
2.2
Lars Bo Jeppesen

Chief Executive Officer (CEO)/Managing Directory

Officer
317,771
1.35
SEK427,402 		317,771 1.35 SEK427,402
2026-04-27 2026-04-27 B Purchase
2.7
Kenneth Andresen

Other member of the company's administrative, management or supervisory body
115,000
1.54
SEK177,100 		115,000 1.54 SEK177,100
2026-04-24 2026-04-24 B Purchase
3.0
Mikael Svensson

Other member of the company's administrative, management or supervisory body
130,000
1.47
SEK191,100 		130,000 1.47 SEK191,100
2026-04-27 2026-04-23 B Purchase
2.4
Vanda Rapti

Other member of the company's administrative, management or supervisory body
42,883
0.12
£4,966 		42,883 0.12 £4,966
2026-04-27 2026-04-23 B Purchase
2.4
Vanda Rapti

Other member of the company's administrative, management or supervisory body
173,644
0.11
£19,049 		173,644 0.11 £19,049
2026-04-26 2026-04-23 B Purchase
3.3
Philip Wågnert

Other member of the company's administrative, management or supervisory body
54,199
1.37
SEK74,361 		54,199 1.37 SEK74,361
2026-04-26 2026-04-23 B Purchase
3.3
Philip Wågnert

Other member of the company's administrative, management or supervisory body
5,151
1.37
SEK7,062 		5,151 1.37 SEK7,062
2026-04-26 2026-04-23 B Purchase
3.3
Philip Wågnert

Other member of the company's administrative, management or supervisory body
107,616
1.37
SEK147,434 		107,616 1.37 SEK147,434
2026-04-26 2026-04-23 B Purchase
3.3
Philip Wågnert

Other member of the company's administrative, management or supervisory body
125
1.37
SEK171 		125 1.37 SEK171
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