United States Media & Publishing

USA TODAY Co Inc (TDAY)

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The most recent insider trading activity at USA TODAY Co Inc occurred on February 6, 2026, involving a sale of shares by Louis John Jeffry. As this transaction took place more than three months ago, there has been no significant insider trading activity reported in the recent quarter.
Ticker: TDAY Exchange: NYS
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for USA TODAY Co Inc. Upgrade to see score, net flow, insiders and the full signal context.

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Sale 6 Feb 2026
Value US$2,238,697.88 | Price 400.68 | Shares 15,982 (+9.1%)
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-07-16 2026-02-06 S Sale
2.4
Louis John Jeffry
Non-Executive Director
15,982 +9.1%
400.68
US$2,238,698 		15,982 +9.1% 400.68 US$2,238,698
2025-06-02 2025-06-02 PrS Proposed sale
Horne Douglas Edward

Former Officer

Officer
95,428
250.18
US$1,165,227 		95,428 250.18 US$1,165,227
2025-05-09 2025-05-09 PrS Proposed sale
Horne Douglas Edward

Former Officer

Officer
86,814
290.64
US$3,452,645 		86,814 290.64 US$3,452,645
2025-05-08 2025-05-08 PrS Proposed sale
Horne Douglas Edward

Former Officer

Officer
75,000
3.41
US$255,783 		75,000 3.41 US$255,783
2025-05-07 2025-05-07 PrS Proposed sale
Horne Douglas Edward

Former Officer

Officer
150,000
3.33
US$499,522 		150,000 3.33 US$499,522
2025-05-07 2025-05-06 B Purchase
2.2
Reed Michael

Chief Executive Officer

Executive Director
6,000 +0.2%
3.20
US$19,200 		6,000 +0.2% 3.20 US$19,200
2025-05-06 2025-05-06 PrS Proposed sale
Horne Douglas Edward

Former Officer

Officer
100,000
3.17
US$316,836 		100,000 3.17 US$316,836
2025-05-07 2025-05-05 B Purchase
2.2
Reed Michael

Chief Executive Officer

Executive Director
27,000 +0.9%
3.25
US$87,750 		27,000 +0.9% 3.25 US$87,750
2025-05-05 2025-05-05 PrS Proposed sale
Horne Douglas Edward

Former Officer

Officer
100,000
3.18
US$318,024 		100,000 3.18 US$318,024
2024-09-16 2024-09-13 B Purchase
3.5
Tarica Laurence
Non-Executive Director
50,000 +4.8%
4.50
US$225,000 		50,000 +4.8% 4.50 US$225,000
2023-11-20 2023-11-16 B Purchase
3.5
Tarica Laurence
Non-Executive Director
200,000 +24.7%
1.85
US$370,000 		200,000 +24.7% 1.85 US$370,000
2023-11-06 2023-11-06 B Purchase
2.2
Reed Michael

Chief Executive Officer

Executive Director
60,000 +1.8%
2.01
US$120,600 		60,000 +1.8% 2.01 US$120,600
2023-08-14 2023-08-14 B Purchase
2.2
Reed Michael

Chief Executive Officer

Executive Director
80,000 +2.5%
3.29
US$263,200 		80,000 +2.5% 3.29 US$263,200
2022-12-14 2022-12-14 B Purchase
3.5
Tarica Laurence
Non-Executive Director
100,000 +15.3%
2.25
US$225,000 		100,000 +15.3% 2.25 US$225,000
2022-08-08 2022-08-08 B Purchase
2.2
Reed Michael

Chief Executive Officer

Executive Director
500,000 +37.4%
2.44
US$1,220,000 		500,000 +37.4% 2.44 US$1,220,000
2022-05-25 2022-05-25 S Sale
2.4
Louis John Jeffry
Non-Executive Director
7,604 -100.0%
3.64
US$27,679 		7,604 -100.0% 3.64 US$27,679
2022-03-15 2022-03-14 B Purchase
3.5
Tarica Laurence
Non-Executive Director
70,000 +12.7%
4.20
US$294,000 		70,000 +12.7% 4.20 US$294,000
2021-05-12 2021-05-11 B Purchase
3.3
JANULIS THEODORE PETER
Non-Executive Director
20,000 +28.8%
4.46
US$89,200 		20,000 +28.8% 4.46 US$89,200
2020-08-27 2020-08-26 B Purchase
3.5
Tarica Laurence
Non-Executive Director
74,559 +17.5%
1.64
US$122,277 		74,559 +17.5% 1.64 US$122,277
2020-08-26 2020-08-25 B Purchase
3.5
Tarica Laurence
Non-Executive Director
441 +0.1%
1.62
US$714 		441 +0.1% 1.62 US$714
2020-05-20 2020-05-15 B Purchase
1.5
Gupta Mayur
Non-Executive Director
3,700 +148.0%
0.96
US$3,552 		3,700 +148.0% 0.96 US$3,552
2020-05-18 2020-05-15 B Purchase
3.5
Tarica Laurence
Non-Executive Director
120,000 +46.3%
0.98
US$117,600 		120,000 +46.3% 0.98 US$117,600
2020-05-20 2020-05-14 B Purchase
1.5
Gupta Mayur
Non-Executive Director
1,500 +inf%
0.98
US$1,470 		1,500 +inf% 0.98 US$1,470
2020-05-15 2020-05-14 B Purchase
3.5
Tarica Laurence
Non-Executive Director
86,133 +49.8%
0.98
US$84,410 		86,133 +49.8% 0.98 US$84,410
2020-03-10 2020-03-09 B Purchase
2.4
Louis John Jeffry
Non-Executive Director
50,000 +43.9%
3.30
US$165,000 		50,000 +43.9% 3.30 US$165,000
2020-03-11 2020-03-05 B Purchase
3.4
SHEEHAN KEVIN M
Non-Executive Director
50,000 +104.0%
3.90
US$195,000 		50,000 +104.0% 3.90 US$195,000
2020-03-09 2020-03-05 B Purchase
1.1
MILLER MARIA M
Non-Executive Director
25,638 +320.5%
3.90
US$99,988 		25,638 +320.5% 3.90 US$99,988
2020-03-05 2020-03-05 B Purchase
3.5
Tarica Laurence
Non-Executive Director
40,000 +30.1%
3.85
US$154,000 		40,000 +30.1% 3.85 US$154,000
2020-03-05 2020-03-05 B Purchase
2.2
Reed Michael

Chief Executive Officer

Executive Director
100,000 +11.0%
3.82
US$382,000 		100,000 +11.0% 3.82 US$382,000
2020-03-05 2020-03-05 B Purchase
0.5
WALL BARBARA W.
Non-Executive Director
26,000 +24.8%
3.88
US$100,880 		26,000 +24.8% 3.88 US$100,880
2020-03-05 2020-03-04 B Purchase
1.5
Gupta Mayur
Non-Executive Director
2,500 +inf%
4.00
US$10,000 		2,500 +inf% 4.00 US$10,000
2019-11-26 2019-11-22 B Purchase MILLER MARIA M
8,000 +inf%
6.59
US$52,759 		8,000 +inf% 6.59 US$52,759
2019-11-21 2019-11-21 B Purchase Reed Michael

Chief Executive Officer
285,000 +45.4%
6.61
US$1,883,850 		285,000 +45.4% 6.61 US$1,883,850
2019-09-03 2019-08-30 B Purchase
2.2
Reed Michael

Chief Executive Officer
250,000 +66.2%
8.78
US$2,195,000 		250,000 +66.2% 8.78 US$2,195,000
2019-09-03 2019-08-30 B Purchase
3.5
Tarica Laurence
30,000 +29.1%
8.74
US$262,200 		30,000 +29.1% 8.74 US$262,200
2019-09-03 2019-08-30 B Purchase
3.4
SHEEHAN KEVIN M
15,000 +45.4%
8.76
US$131,400 		15,000 +45.4% 8.76 US$131,400
2018-11-08 2018-11-08 B Purchase Davis Kirk A

Chief Operating Officer

Officer
6,750 +4.8%
14.20
US$95,850 		6,750 +4.8% 14.20 US$95,850
2018-11-09 2018-11-07 B Purchase Tarica Laurence Non-Executive Director
15,000 +17.0%
14.48
US$217,200 		15,000 +17.0% 14.48 US$217,200
2018-11-08 2018-11-07 S Sale Freiberg Gregory William

CFO and CAO

Officer
20,000 -29.1%
14.33
US$286,600 		20,000 -29.1% 14.33 US$286,600
2018-11-08 2018-11-06 S Sale Freiberg Gregory William

CFO and CAO

Officer
65,000 -48.6%
14.21
US$923,650 		65,000 -48.6% 14.21 US$923,650
2018-11-06 2018-11-06 B Purchase Reed Michael

Chief Executive Officer

Executive Director
29,000 +8.3%
14.24
US$412,960 		29,000 +8.3% 14.24 US$412,960
2018-11-06 2018-11-05 B Purchase Reed Michael

Chief Executive Officer

Executive Director
46,000 +15.2%
14.20
US$653,200 		46,000 +15.2% 14.20 US$653,200
2018-08-14 2018-08-13 B Purchase Reed Michael

Chief Executive Officer

Executive Director
32,000 +11.8%
15.74
US$503,680 		32,000 +11.8% 15.74 US$503,680
2018-04-10 2018-04-10 B Purchase Reed Michael

Chief Executive Officer

Executive Director
25,000 +10.2%
16.45
US$411,250 		25,000 +10.2% 16.45 US$411,250
2018-03-05 2018-03-02 S Sale WALL BARBARA W.

SVP and Chief Legal Officer

Officer
10,954 -37.8%
10.43
US$114,250 		10,954 -37.8% 10.43 US$114,250
2018-03-02 2018-03-01 S Sale Faure Walker Henry K.

CEO of Newsquest Media Group
20,097 -93.7%
10.03
US$201,637 		20,097 -93.7% 10.03 US$201,637
2018-02-23 2018-02-22 S Sale Zidich John M.

President/U.S. Dom. Publishing

Officer
28,089 -100.0%
10.21
US$286,853 		28,089 -100.0% 10.21 US$286,853
2018-02-23 2018-02-21 S Sale Dickey Robert J.

President and CEO

Executive Director
19,533 -8.7%
10.35
US$202,262 		19,533 -8.7% 10.35 US$202,262
2017-08-17 2017-08-16 B Purchase Reed Michael

Chief Executive Officer

Executive Director
20,000 +9.3%
13.60
US$272,000 		20,000 +9.3% 13.60 US$272,000
2017-05-02 2017-05-01 B Purchase Reed Michael

Chief Executive Officer

Executive Director
40,000 +22.8%
13.25
US$530,000 		40,000 +22.8% 13.25 US$530,000
2017-02-24 2017-02-23 B Purchase
3.5
Tarica Laurence
10,000 +14.7%
15.15
US$151,460 		10,000 +14.7% 15.15 US$151,460
2016-11-29 2016-11-25 B Purchase Tarica Laurence Non-Executive Director
10,000 +17.2%
15.90
US$159,000 		10,000 +17.2% 15.90 US$159,000
2016-11-23 2016-11-23 B Purchase Freiberg Gregory William

CFO and CAO

Officer
10,000 +9.3%
16.00
US$160,000 		10,000 +9.3% 16.00 US$160,000
2016-11-23 2016-11-23 B Purchase Reed Michael

Chief Executive Officer

Executive Director
10,000 +6.0%
16.00
US$160,000 		10,000 +6.0% 16.00 US$160,000
2016-11-08 2016-11-07 B Purchase Freiberg Gregory William

CFO and CAO

Officer
50,500 +inf%
15.16
US$765,580 		50,500 +inf% 15.16 US$765,580
2016-11-08 2016-11-04 B Purchase Freiberg Gregory William

CFO and CAO

Officer
34,500 +47.1%
14.79
US$510,255 		34,500 +47.1% 14.79 US$510,255
2016-11-04 2016-11-03 B Purchase Reed Michael

Chief Executive Officer

Executive Director
50,000 +43.2%
14.34
US$717,000 		50,000 +43.2% 14.34 US$717,000
2016-08-29 2016-08-25 B Purchase COOPERMAN LEON G Large shareholder
30,000 +7.3%
15.40
US$462,087 		30,000 +7.3% 15.40 US$462,087
2016-05-16 2016-05-13 B Purchase Reed Michael

Chief Executive Officer

Executive Director
60,000 +107.6%
15.90
US$954,000 		60,000 +107.6% 15.90 US$954,000
2016-05-16 2016-05-12 B Purchase Tarica Laurence Non-Executive Director
15,000 +34.7%
15.67
US$235,050 		15,000 +34.7% 15.67 US$235,050
2016-05-10 2016-05-10 B Purchase Freiberg Gregory William

CFO and CAO

Officer
25,000 +51.8%
16.10
US$402,415 		25,000 +51.8% 16.10 US$402,415
2015-12-03 2015-12-01 S Sale COOPERMAN LEON G Large shareholder
1,165,782 -50.6%
18.44
US$21,497,020 		1,165,782 -50.6% 18.44 US$21,497,020
2015-08-31 2015-08-27 B Purchase COOPERMAN LEON G Large shareholder
77,000 +7.1%
15.25
US$1,174,250 		77,000 +7.1% 15.25 US$1,174,250
2015-08-26 2015-08-24 B Purchase COOPERMAN LEON G Large shareholder
15,100 +2.6%
14.64
US$221,064 		15,100 +2.6% 14.64 US$221,064
2015-08-13 2015-08-12 B Purchase COOPERMAN LEON G Large shareholder
12,500 +1.1%
15.29
US$191,125 		12,500 +1.1% 15.29 US$191,125
2015-08-13 2015-08-12 B Purchase COOPERMAN LEON G Large shareholder
3,700 +1.0%
15.29
US$56,573 		3,700 +1.0% 15.29 US$56,573
2015-08-13 2015-08-12 B Purchase COOPERMAN LEON G Large shareholder
5,000 +1.2%
15.29
US$76,450 		5,000 +1.2% 15.29 US$76,450
2015-08-13 2015-08-12 B Purchase COOPERMAN LEON G Large shareholder
10,800 +1.0%
15.29
US$165,132 		10,800 +1.0% 15.29 US$165,132
2015-08-13 2015-08-12 B Purchase COOPERMAN LEON G Large shareholder
8,000 +1.0%
15.29
US$122,320 		8,000 +1.0% 15.29 US$122,320
2015-08-13 2015-08-11 B Purchase COOPERMAN LEON G Large shareholder
200 +0.0%
15.50
US$3,100 		200 +0.0% 15.50 US$3,100
2015-08-10 2015-08-07 B Purchase COOPERMAN LEON G Large shareholder
1,867 +0.5%
15.45
US$28,845 		1,867 +0.5% 15.45 US$28,845
2015-08-10 2015-08-07 B Purchase COOPERMAN LEON G Large shareholder
2,100 +0.5%
15.45
US$32,445 		2,100 +0.5% 15.45 US$32,445
2015-08-10 2015-08-07 B Purchase COOPERMAN LEON G Large shareholder
4,300 +0.5%
15.45
US$66,435 		4,300 +0.5% 15.45 US$66,435
2015-08-10 2015-08-07 B Purchase COOPERMAN LEON G Large shareholder
5,000 +0.5%
15.45
US$77,250 		5,000 +0.5% 15.45 US$77,250
2015-08-10 2015-08-07 B Purchase COOPERMAN LEON G Large shareholder
6,400 +0.6%
15.45
US$98,880 		6,400 +0.6% 15.45 US$98,880
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