The Honest Company, Inc. (HNST)

Honest Company Inc. experienced significant insider selling over the past ninety days, totaling approximately 1.5 million dollars in net value. Following a positive earnings report, twenty-three transactions occurred, all being divestments. Executives, including the CEO, offloaded shares as the stock price surged 55.9 percent, reflecting high valuation levels near annual peaks.
Ticker: HNST Exchange: NSM


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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for The Honest Company, Inc.. Upgrade to see score, net flow, insiders and the full signal context.

Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
2.9
Sternweis Thomas SVP, Enterprise Dev. & Strat. Officer
Transaction date
Sale
Price
106.14
Quantity 94,570 +4.4%
Value US$1,412,933
2.9
THOMAS J STERNWEIS Officer Officer
Transaction date
Proposed sale
Price
365.54
Quantity 74,841
Value US$2,840,897
3.2
STEPHEN WINCHELL Officer Officer
Transaction date
Proposed sale
Price
73.10
Quantity 36,887
Value US$2,214,396
1.5
von Kunssberg Etienne SVP, Supply Chain Officer
Transaction date
Sale
Price
5.01
Quantity 4,578 -1.2%
Value US$22,936
1.5
ETIENNE E VON KUNSSBERG Officer Officer
Transaction date
Proposed sale
Price
5.01
Quantity 4,578
Value US$22,940
2.9
Sternweis Thomas SVP, Enterprise Dev. & Strat. Officer
Transaction date
Sale
Price
4.99
Quantity 6,403 -1.4%
Value US$31,951
1.5
von Kunssberg Etienne SVP, Supply Chain Officer
Transaction date
Sale
Price
4.99
Quantity 2,617 -0.9%
Value US$13,059
4.2
Sheehey Brendan General Counsel Officer
Transaction date
Sale
Price
4.99
Quantity 9,664 -1.3%
Value US$48,223
2.9
Mayle Jonathan SVP, Customer Sales Officer
Transaction date
Sale
Price
4.99
Quantity 6,161 -1.7%
Value US$30,743
3.3
Vernon Carla Chief Executive Officer Executive Director
Transaction date
Sale
Price
4.99
Quantity 117,893 -3.0%
Value US$588,286
2.8
Ball Dorria L. Chief People Officer Officer
Transaction date
Sale
Price
4.99
Quantity 6,812 -1.6%
Value US$33,992
0.5
Bruce Curtiss James III Chief Fin. & Operating Officer Officer
Transaction date
Sale
Price
4.99
Quantity 3,129 -0.5%
Value US$15,614
2.9
Thomas Sternweis Officer Officer
Transaction date
Proposed sale
Price
4.96
Quantity 6,317
Value US$31,332
2.9
Jonathan Mayle Officer Officer
Transaction date
Proposed sale
Price
4.96
Quantity 6,077
Value US$30,142
1.5
Etienne von Kunssberg Officer Officer
Transaction date
Proposed sale
Price
4.96
Quantity 2,582
Value US$12,807
2.8
Dorra Ball Officer Officer
Transaction date
Proposed sale
Price
4.96
Quantity 6,724
Value US$33,351
0.5
Curtiss Bruce Officer Officer
Transaction date
Proposed sale
Price
4.96
Quantity 3,088
Value US$15,316
3.3
Carla Vernon Officer Officer
Transaction date
Proposed sale
Price
4.96
Quantity 116,413
Value US$577,408
4.2
Brendan Sheehey Officer Officer
Transaction date
Proposed sale
Price
4.96
Quantity 9,538
Value US$47,308
3.1
Turner Andrea Non-Executive Director
Transaction date
Sale
Price
5.21
Quantity 29,899 -10.6%
Value US$155,774
3.1
Turner Andrea Non-Executive Director
Transaction date
Sale
Price
5.30
Quantity 34,396 -10.9%
Value US$182,299
2.9
Mayle Jonathan SVP, Customer Sales Officer
Transaction date
Sale
Price
5.22
Quantity 79,000 -17.6%
Value US$412,380
2.9
JONATHAN MAYLE Officer Officer
Transaction date
Proposed sale
Price
5.22
Quantity 79,000
Value US$412,111
3.1
Andrea Turner Director Non-Executive Director
Transaction date
Proposed sale
Price
5.46
Quantity 64,295
Value US$351,051
1.5
von Kunssberg Etienne SVP, Supply Chain Officer
Transaction date
Sale
Price
3.34
Quantity 4,544 -1.6%
Value US$15,177
1.5
ETIENNE E VON KUNSSBERG Officer Officer
Transaction date
Proposed sale
Price
3.34
Quantity 4,544
Value US$15,159
3.3
Vernon Carla Chief Executive Officer Executive Director
Transaction date
Sale
Price
3.14
Quantity 119,389 -2.9%
Value US$374,881
2.9
Mayle Jonathan SVP, Customer Sales Officer
Transaction date
Sale
Price
3.14
Quantity 6,236 -1.4%
Value US$19,581
4.2
Sheehey Brendan General Counsel Officer
Transaction date
Sale
Price
3.14
Quantity 9,784 -1.3%
Value US$30,722
3.2
Winchell Stephen Chief Innovation Officer Officer
Transaction date
Sale
Price
3.14
Quantity 12,886 -2.6%
Value US$40,462
2.9
Sternweis Thomas SVP, Enterprise Dev. & Strat. Officer
Transaction date
Sale
Price
3.14
Quantity 6,673 -1.4%
Value US$20,953
0.5
Bruce Curtiss James III Chief Financial Officer Officer
Transaction date
Sale
Price
3.14
Quantity 12,669 -2.4%
Value US$39,781
1.5
von Kunssberg Etienne SVP, Supply Chain Officer
Transaction date
Sale
Price
3.14
Quantity 2,651 -0.9%
Value US$8,324
2.8
Ball Dorria L. Chief People Officer Officer
Transaction date
Sale
Price
3.14
Quantity 6,899 -1.6%
Value US$21,663
3.3
Carla Vernon Officer Officer
Transaction date
Proposed sale
Price
3.22
Quantity 116,413
Value US$374,850
0.5
Curtiss Bruce Officer Officer
Transaction date
Proposed sale
Price
3.22
Quantity 12,351
Value US$39,770
2.9
Thomas Sternweis Officer Officer
Transaction date
Proposed sale
Price
3.22
Quantity 6,503
Value US$20,940
2.8
Dorria L. Ball Officer Officer
Transaction date
Proposed sale
Price
3.22
Quantity 6,816
Value US$21,948
1.5
Etienne von Kunssberg Officer Officer
Transaction date
Proposed sale
Price
3.22
Quantity 2,582
Value US$8,314
2.9
Jonathan Mayle Officer Officer
Transaction date
Proposed sale
Price
3.22
Quantity 7,242
Value US$23,319
3.2
Stephen Winchell Officer Officer
Transaction date
Proposed sale
Price
3.22
Quantity 12,563
Value US$40,453
4.2
Brendan Sheehey Officer Officer
Transaction date
Proposed sale
Price
3.22
Quantity 9,537
Value US$30,709
1.5
von Kunssberg Etienne SVP, Supply Chain Officer
Transaction date
Sale
Price
2.75
Quantity 16,602 -5.4%
Value US$45,656
1.5
ETIENNE E VON KUNSSBERG Officer Officer
Transaction date
Proposed sale
Price
2.75
Quantity 16,602
Value US$45,657
2.8
Dorria Ball Officer Officer
Transaction date
Proposed sale
Price
2.93
Quantity 14,694
Value US$43,053
2.9
Jonathan Mayle Officer Officer
Transaction date
Proposed sale
Price
2.93
Quantity 12,385
Value US$36,288
4.2
Brendan Sheehey Officer Officer
Transaction date
Proposed sale
Price
2.93
Quantity 21,953
Value US$64,322
3.2
Steve Winchell Officer Officer
Transaction date
Proposed sale
Price
2.93
Quantity 20,719
Value US$60,707
1.5
Etienne von Kunssberg Officer Officer
Transaction date
Proposed sale
Price
2.93
Quantity 11,853
Value US$34,729
3.3
Carla Vernon Officer and Director Executive Director
Transaction date
Proposed sale
Price
2.93
Quantity 125,611
Value US$368,040
2.9
Thomas Sternweis Officer Officer
Transaction date
Proposed sale
Price
2.93
Quantity 14,468
Value US$42,391
2.8
Ball Dorria L. Chief People Officer Officer
Transaction date
Sale
Price
2.85
Quantity 15,099 -3.4%
Value US$43,032
2.9
Mayle Jonathan SVP, Customer Sales Officer
Transaction date
Sale
Price
2.85
Quantity 12,725 -2.7%
Value US$36,266
4.2
Sheehey Brendan General Counsel Officer
Transaction date
Sale
Price
2.85
Quantity 22,556 -3.0%
Value US$64,285
2.9
Sternweis Thomas SVP, Enterprise Dev. & Strat. Officer
Transaction date
Sale
Price
2.85
Quantity 14,866 -3.1%
Value US$42,368
3.3
Vernon Carla Chief Executive Officer Executive Director
Transaction date
Sale
Price
2.85
Quantity 129,335 -3.1%
Value US$368,605
1.5
von Kunssberg Etienne SVP, Supply Chain Officer
Transaction date
Sale
Price
2.85
Quantity 12,179 -3.8%
Value US$34,710
3.2
Winchell Stephen Chief Innovation Officer Officer
Transaction date
Sale
Price
2.85
Quantity 21,287 -4.1%
Value US$60,668
3.2
Winchell Stephen Chief Innovation Officer Officer
Transaction date
Sale
Price
2.84
Quantity 73,685 -12.5%
Value US$209,265
3.2
STEPHEN WINCHELL Officer Officer
Transaction date
Proposed sale
Price
2.84
Quantity 73,685
Value US$209,288
3.2
KATHERINE E BARTON Officer Officer
Transaction date
Proposed sale
Price
2.53
Quantity 5,049
Value US$12,774
3.2
Barton Katherine Chief Growth Officer Officer
Transaction date
Planned sale
Price
2.53
Quantity 5,049 -0.6%
Value US$12,774
3.2
Barton Katherine Chief Growth Officer Officer
Transaction date
Sale
Price
2.60
Quantity 28,896 -3.2%
Value US$75,130
2.9
Sternweis Thomas SVP, Enterprise Dev. & Strat. Officer
Transaction date
Sale
Price
2.60
Quantity 5,071 -1.7%
Value US$13,185
4.2
Sheehey Brendan General Counsel Officer
Transaction date
Sale
Price
2.60
Quantity 11,849 -2.1%
Value US$30,807
3.3
Vernon Carla Chief Executive Officer Executive Director
Transaction date
Sale
Price
2.60
Quantity 97,505 -3.3%
Value US$253,513
2.8
Ball Dorria L. Chief People Officer Officer
Transaction date
Sale
Price
2.60
Quantity 4,767 -1.8%
Value US$12,394
2.9
Mayle Jonathan SVP, Customer Sales Officer
Transaction date
Sale
Price
2.60
Quantity 4,722 -1.6%
Value US$12,277
3.2
Winchell Stephen Chief Innovation Officer Officer
Transaction date
Sale
Price
2.60
Quantity 10,595 -2.6%
Value US$27,547
2.9
Thomas Sternweis Officer Officer
Transaction date
Proposed sale
Price
2.53
Quantity 5,071
Value US$12,830
3.2
Stephen Winchell Officer Officer
Transaction date
Proposed sale
Price
2.53
Quantity 10,595
Value US$26,805
3.2
Katherine Barton Officer Officer
Transaction date
Proposed sale
Price
2.53
Quantity 28,896
Value US$73,107
2.9
Jonathan Mayle Officer Officer
Transaction date
Proposed sale
Price
2.53
Quantity 4,722
Value US$11,947
2.8
Dorria Ball Officer Officer
Transaction date
Proposed sale
Price
2.53
Quantity 4,767
Value US$12,061
3.3
Carla Vernon Officer and Director Executive Director
Transaction date
Proposed sale
Price
2.53
Quantity 97,505
Value US$246,688
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2026-09-15 2026-09-14 S Sale

SVP, Enterprise Dev. & Strat.

Officer
94,570 +4.4%
106.14
US$1,412,933
94,570 +4.4% 106.14 US$1,412,933
2026-09-14 2026-09-14 PrS Proposed sale

Officer

Officer
74,841
365.54
US$2,840,897
74,841 365.54 US$2,840,897
2026-08-25 2026-08-25 PrS Proposed sale

Officer

Officer
36,887
73.10
US$2,214,396
36,887 73.10 US$2,214,396
2026-08-24 2026-08-21 S Sale

SVP, Supply Chain

Officer
4,578 -1.2%
5.01
US$22,936
4,578 -1.2% 5.01 US$22,936
2026-08-21 2026-08-21 PrS Proposed sale

Officer

Officer
4,578
5.01
US$22,940
4,578 5.01 US$22,940
2026-08-24 2026-08-20 S Sale

SVP, Enterprise Dev. & Strat.

Officer
6,403 -1.4%
4.99
US$31,951
6,403 -1.4% 4.99 US$31,951
2026-08-24 2026-08-20 S Sale

SVP, Supply Chain

Officer
2,617 -0.9%
4.99
US$13,059
2,617 -0.9% 4.99 US$13,059
2026-08-24 2026-08-20 S Sale

General Counsel

Officer
9,664 -1.3%
4.99
US$48,223
9,664 -1.3% 4.99 US$48,223
2026-08-24 2026-08-20 S Sale

SVP, Customer Sales

Officer
6,161 -1.7%
4.99
US$30,743
6,161 -1.7% 4.99 US$30,743
2026-08-24 2026-08-20 S Sale

Chief Executive Officer

Executive Director
117,893 -3.0%
4.99
US$588,286
117,893 -3.0% 4.99 US$588,286
2026-08-24 2026-08-20 S Sale

Chief People Officer

Officer
6,812 -1.6%
4.99
US$33,992
6,812 -1.6% 4.99 US$33,992
2026-08-24 2026-08-20 S Sale

Chief Fin. & Operating Officer

Officer
3,129 -0.5%
4.99
US$15,614
3,129 -0.5% 4.99 US$15,614
2026-08-20 2026-08-20 PrS Proposed sale

Officer

Officer
6,317
4.96
US$31,332
6,317 4.96 US$31,332
2026-08-20 2026-08-20 PrS Proposed sale

Officer

Officer
6,077
4.96
US$30,142
6,077 4.96 US$30,142
2026-08-20 2026-08-20 PrS Proposed sale

Officer

Officer
2,582
4.96
US$12,807
2,582 4.96 US$12,807
2026-08-20 2026-08-20 PrS Proposed sale

Officer

Officer
6,724
4.96
US$33,351
6,724 4.96 US$33,351
2026-08-20 2026-08-20 PrS Proposed sale

Officer

Officer
3,088
4.96
US$15,316
3,088 4.96 US$15,316
2026-08-20 2026-08-20 PrS Proposed sale

Officer

Officer
116,413
4.96
US$577,408
116,413 4.96 US$577,408
2026-08-20 2026-08-20 PrS Proposed sale

Officer

Officer
9,538
4.96
US$47,308
9,538 4.96 US$47,308
2026-08-11 2026-08-11 S Sale Non-Executive Director
29,899 -10.6%
5.21
US$155,774
29,899 -10.6% 5.21 US$155,774
2026-08-11 2026-08-10 S Sale Non-Executive Director
34,396 -10.9%
5.30
US$182,299
34,396 -10.9% 5.30 US$182,299
2026-08-11 2026-08-10 S Sale

SVP, Customer Sales

Officer
79,000 -17.6%
5.22
US$412,380
79,000 -17.6% 5.22 US$412,380
2026-08-10 2026-08-10 PrS Proposed sale

Officer

Officer
79,000
5.22
US$412,111
79,000 5.22 US$412,111
2026-08-07 2026-08-10 PrS Proposed sale

Director

Non-Executive Director
64,295
5.46
US$351,051
64,295 5.46 US$351,051
2026-05-22 2026-05-22 S Sale

SVP, Supply Chain

Officer
4,544 -1.6%
3.34
US$15,177
4,544 -1.6% 3.34 US$15,177
2026-05-22 2026-05-22 PrS Proposed sale

Officer

Officer
4,544
3.34
US$15,159
4,544 3.34 US$15,159
2026-05-22 2026-05-20 S Sale

Chief Executive Officer

Executive Director
119,389 -2.9%
3.14
US$374,881
119,389 -2.9% 3.14 US$374,881
2026-05-22 2026-05-20 S Sale

SVP, Customer Sales

Officer
6,236 -1.4%
3.14
US$19,581
6,236 -1.4% 3.14 US$19,581
2026-05-22 2026-05-20 S Sale

General Counsel

Officer
9,784 -1.3%
3.14
US$30,722
9,784 -1.3% 3.14 US$30,722
2026-05-22 2026-05-20 S Sale

Chief Innovation Officer

Officer
12,886 -2.6%
3.14
US$40,462
12,886 -2.6% 3.14 US$40,462
2026-05-22 2026-05-20 S Sale

SVP, Enterprise Dev. & Strat.

Officer
6,673 -1.4%
3.14
US$20,953
6,673 -1.4% 3.14 US$20,953
2026-05-22 2026-05-20 S Sale

Chief Financial Officer

Officer
12,669 -2.4%
3.14
US$39,781
12,669 -2.4% 3.14 US$39,781
2026-05-22 2026-05-20 S Sale

SVP, Supply Chain

Officer
2,651 -0.9%
3.14
US$8,324
2,651 -0.9% 3.14 US$8,324
2026-05-22 2026-05-20 S Sale

Chief People Officer

Officer
6,899 -1.6%
3.14
US$21,663
6,899 -1.6% 3.14 US$21,663
2026-05-20 2026-05-20 PrS Proposed sale

Officer

Officer
116,413
3.22
US$374,850
116,413 3.22 US$374,850
2026-05-20 2026-05-20 PrS Proposed sale

Officer

Officer
12,351
3.22
US$39,770
12,351 3.22 US$39,770
2026-05-20 2026-05-20 PrS Proposed sale

Officer

Officer
6,503
3.22
US$20,940
6,503 3.22 US$20,940
2026-05-20 2026-05-20 PrS Proposed sale

Officer

Officer
6,816
3.22
US$21,948
6,816 3.22 US$21,948
2026-05-20 2026-05-20 PrS Proposed sale

Officer

Officer
2,582
3.22
US$8,314
2,582 3.22 US$8,314
2026-05-20 2026-05-20 PrS Proposed sale

Officer

Officer
7,242
3.22
US$23,319
7,242 3.22 US$23,319
2026-05-20 2026-05-20 PrS Proposed sale

Officer

Officer
12,563
3.22
US$40,453
12,563 3.22 US$40,453
2026-05-20 2026-05-20 PrS Proposed sale

Officer

Officer
9,537
3.22
US$30,709
9,537 3.22 US$30,709
2026-03-10 2026-03-09 S Sale

SVP, Supply Chain

Officer
16,602 -5.4%
2.75
US$45,656
16,602 -5.4% 2.75 US$45,656
2026-03-09 2026-03-09 PrS Proposed sale

Officer

Officer
16,602
2.75
US$45,657
16,602 2.75 US$45,657
2026-03-06 2026-03-06 PrS Proposed sale

Officer

Officer
14,694
2.93
US$43,053
14,694 2.93 US$43,053
2026-03-06 2026-03-06 PrS Proposed sale

Officer

Officer
12,385
2.93
US$36,288
12,385 2.93 US$36,288
2026-03-06 2026-03-06 PrS Proposed sale

Officer

Officer
21,953
2.93
US$64,322
21,953 2.93 US$64,322
2026-03-06 2026-03-06 PrS Proposed sale

Officer

Officer
20,719
2.93
US$60,707
20,719 2.93 US$60,707
2026-03-06 2026-03-06 PrS Proposed sale

Officer

Officer
11,853
2.93
US$34,729
11,853 2.93 US$34,729
2026-03-06 2026-03-06 PrS Proposed sale

Officer and Director

Executive Director
125,611
2.93
US$368,040
125,611 2.93 US$368,040
2026-03-06 2026-03-06 PrS Proposed sale

Officer

Officer
14,468
2.93
US$42,391
14,468 2.93 US$42,391
2026-03-09 2026-03-05 S Sale

Chief People Officer

Officer
15,099 -3.4%
2.85
US$43,032
15,099 -3.4% 2.85 US$43,032
2026-03-09 2026-03-05 S Sale

SVP, Customer Sales

Officer
12,725 -2.7%
2.85
US$36,266
12,725 -2.7% 2.85 US$36,266
2026-03-09 2026-03-05 S Sale

General Counsel

Officer
22,556 -3.0%
2.85
US$64,285
22,556 -3.0% 2.85 US$64,285
2026-03-09 2026-03-05 S Sale

SVP, Enterprise Dev. & Strat.

Officer
14,866 -3.1%
2.85
US$42,368
14,866 -3.1% 2.85 US$42,368
2026-03-09 2026-03-05 S Sale

Chief Executive Officer

Executive Director
129,335 -3.1%
2.85
US$368,605
129,335 -3.1% 2.85 US$368,605
2026-03-09 2026-03-05 S Sale

SVP, Supply Chain

Officer
12,179 -3.8%
2.85
US$34,710
12,179 -3.8% 2.85 US$34,710
2026-03-09 2026-03-05 S Sale

Chief Innovation Officer

Officer
21,287 -4.1%
2.85
US$60,668
21,287 -4.1% 2.85 US$60,668
2026-03-04 2026-03-03 S Sale

Chief Innovation Officer

Officer
73,685 -12.5%
2.84
US$209,265
73,685 -12.5% 2.84 US$209,265
2026-03-03 2026-03-03 PrS Proposed sale

Officer

Officer
73,685
2.84
US$209,288
73,685 2.84 US$209,288
2025-11-21 2025-11-21 PrS Proposed sale

Officer

Officer
5,049
2.53
US$12,774
5,049 2.53 US$12,774
2025-11-21 2025-11-21 PlS Planned sale

Chief Growth Officer

Officer
5,049 -0.6%
2.53
US$12,774
5,049 -0.6% 2.53 US$12,774
2025-11-21 2025-11-20 S Sale

Chief Growth Officer

Officer
28,896 -3.2%
2.60
US$75,130
28,896 -3.2% 2.60 US$75,130
2025-11-21 2025-11-20 S Sale

SVP, Enterprise Dev. & Strat.

Officer
5,071 -1.7%
2.60
US$13,185
5,071 -1.7% 2.60 US$13,185
2025-11-21 2025-11-20 S Sale

General Counsel

Officer
11,849 -2.1%
2.60
US$30,807
11,849 -2.1% 2.60 US$30,807
2025-11-21 2025-11-20 S Sale

Chief Executive Officer

Executive Director
97,505 -3.3%
2.60
US$253,513
97,505 -3.3% 2.60 US$253,513
2025-11-21 2025-11-20 S Sale

Chief People Officer

Officer
4,767 -1.8%
2.60
US$12,394
4,767 -1.8% 2.60 US$12,394
2025-11-21 2025-11-20 S Sale

SVP, Customer Sales

Officer
4,722 -1.6%
2.60
US$12,277
4,722 -1.6% 2.60 US$12,277
2025-11-21 2025-11-20 S Sale

Chief Innovation Officer

Officer
10,595 -2.6%
2.60
US$27,547
10,595 -2.6% 2.60 US$27,547
2025-11-20 2025-11-20 PrS Proposed sale

Officer

Officer
5,071
2.53
US$12,830
5,071 2.53 US$12,830
2025-11-20 2025-11-20 PrS Proposed sale

Officer

Officer
10,595
2.53
US$26,805
10,595 2.53 US$26,805
2025-11-20 2025-11-20 PrS Proposed sale

Officer

Officer
28,896
2.53
US$73,107
28,896 2.53 US$73,107
2025-11-20 2025-11-20 PrS Proposed sale

Officer

Officer
4,722
2.53
US$11,947
4,722 2.53 US$11,947
2025-11-20 2025-11-20 PrS Proposed sale

Officer

Officer
4,767
2.53
US$12,061
4,767 2.53 US$12,061
2025-11-20 2025-11-20 PrS Proposed sale

Officer and Director

Executive Director
97,505
2.53
US$246,688
97,505 2.53 US$246,688