Stitch Fix Inc (SFIX)

Over the last 90 days, Stitch Fix Inc. has seen significant insider selling, with a total sell value of $960,493.98. Notably, officers Casey O'Connor and David Aufderhaar have engaged in multiple proposed and planned sales, totaling hundreds of thousands of dollars. There were no insider purchases recorded during this period. The stock has experienced a 9.7% price increase over the past 90 days.
Stock chart
Ticker: SFIX Exchange: NSM


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Purchase Sale Planned purchase Planned sale Net purchase Net sale Activity signal Earnings
Top insiders
Trades
O'Connor Casey
Chief Legal Officer
3 sales — total 555,028 USD
Planned sale 10 Apr 2026
Value US$4,369,781.42 | Price 476.81 | Shares 77,480
Proposed sale 10 Apr 2026
Value US$1,663,787.24 | Price 166.52 | Shares 46,240
Proposed sale 10 Apr 2026
Value US$185,009.00 | Price 3.08 | Shares 60,000
Planned sale 7 Apr 2026
Value US$2,843,885.31 | Price 81.55 | Shares 63,969
Proposed sale 7 Apr 2026
Value US$2,236,442.76 | Price 411.28 | Shares 92,358
Planned sale 2 Feb 2026
Value US$44,232.43 | Price 5.01 | Shares 8,835
Planned sale 2 Feb 2026
Value US$44,232.43 | Price 5.01 | Shares 8,835
Proposed sale 2 Feb 2026
Value US$1,012,790.00 | Price 5.01 | Shares 202,295
Planned sale 27 Jan 2026
Value US$109,890.96 | Price 5.68 | Shares 19,347
Proposed sale 27 Jan 2026
Value US$291,089.00 | Price 5.68 | Shares 51,248
Planned sale 22 Jan 2026
Value US$220,463.34 | Price 5.34 | Shares 41,259
Planned sale 21 Jan 2026
Value US$73,969.68 | Price 5.34 | Shares 13,852
Planned sale 20 Jan 2026
Value US$431,470.46 | Price 5.16 | Shares 83,641
Proposed sale 20 Jan 2026
Value US$725,829.00 | Price 5.23 | Shares 138,752
Planned sale 20 Jan 2026
Value US$123,618.01 | Price 5.13 | Shares 24,114
Proposed sale 20 Jan 2026
Value US$123,618.00 | Price 5.13 | Shares 24,114
Planned sale 2 Jan 2026
Value US$513,821.77 | Price 5.08 | Shares 101,150
Proposed sale 2 Jan 2026
Value US$513,824.00 | Price 5.08 | Shares 101,150
Planned sale 5 Dec 2025
Value US$1,574,177.22 | Price 5.19 | Shares 303,450
Proposed sale 5 Dec 2025
Value US$1,574,169.00 | Price 5.19 | Shares 303,450
Planned sale 20 Oct 2025
Value US$220,505.00 | Price 4.41 | Shares 50,000
Proposed sale 20 Oct 2025
Value US$220,503.00 | Price 4.41 | Shares 50,000
Planned sale 19 Sep 2025
Value US$168,423.00 | Price 5.61 | Shares 30,000
Planned sale 19 Sep 2025
Value US$336,810.00 | Price 5.61 | Shares 60,000
Proposed sale 19 Sep 2025
Value US$505,230.00 | Price 5.61 | Shares 90,000
Planned sale 2 Sep 2025
Value US$512,891.19 | Price 5.07 | Shares 101,150
Planned sale 2 Sep 2025
Value US$258,242.18 | Price 5.04 | Shares 51,205
Proposed sale 2 Sep 2025
Value US$771,138.00 | Price 5.06 | Shares 152,355
Planned sale 13 Aug 2025
Value US$509,087.95 | Price 5.03 | Shares 101,150
Planned sale 13 Aug 2025
Value US$251,055.00 | Price 5.02 | Shares 50,000
Proposed sale 13 Aug 2025
Value US$760,147.00 | Price 5.03 | Shares 151,150
Planned sale 28 Jul 2025
Value US$166,901.82 | Price 5.34 | Shares 31,248
Proposed sale 28 Jul 2025
Value US$166,901.00 | Price 5.34 | Shares 31,248
Planned sale 23 Jul 2025
Value US$783,470.83 | Price 5.18 | Shares 151,115
Proposed sale 23 Jul 2025
Value US$783,475.00 | Price 5.18 | Shares 151,115
Planned sale 22 Jul 2025
Value US$150,135.00 | Price 5.00 | Shares 30,000
Planned sale 22 Jul 2025
Value US$300,210.00 | Price 5.00 | Shares 60,000
Proposed sale 22 Jul 2025
Value US$450,347.00 | Price 5.00 | Shares 90,000
Planned sale 22 Jul 2025
Value US$1,283,876.18 | Price 5.06 | Shares 253,485
Planned sale 22 Jul 2025
Value US$1,011,360.00 | Price 5.06 | Shares 200,000
Proposed sale 22 Jul 2025
Value US$2,295,241.00 | Price 5.06 | Shares 453,485
Planned sale 22 Jul 2025
Value US$104,815.68 | Price 5.10 | Shares 20,538
Proposed sale 22 Jul 2025
Value US$104,816.00 | Price 5.10 | Shares 20,538
Proposed sale 22 Jul 2025
Value US$50,050.00 | Price 5.01 | Shares 10,000
Planned sale 22 Jul 2025
Value US$50,050.00 | Price 5.01 | Shares 10,000
Planned sale 21 Jul 2025
Value US$235,885.00 | Price 4.72 | Shares 50,000
Proposed sale 21 Jul 2025
Value US$235,883.00 | Price 4.72 | Shares 50,000
Sale 10 Jun 2025
Value US$6,420,344.06 | Price 4.68 | Shares 1,370,931
Planned sale 14 Apr 2025
Value US$152,025.00 | Price 3.04 | Shares 50,000
Proposed sale 14 Apr 2025
Value US$152,026.00 | Price 3.04 | Shares 50,000
Planned sale 13 Dec 2024
Value US$77,079.20 | Price 4.61 | Shares 16,720
Proposed sale 13 Dec 2024
Value US$77,079.00 | Price 4.61 | Shares 16,720
Planned sale 11 Dec 2024
Value US$136,426.18 | Price 6.37 | Shares 21,419
Planned sale 11 Dec 2024
Value US$3,759,267.20 | Price 5.75 | Shares 653,581
Planned sale 11 Dec 2024
Value US$293,601.74 | Price 5.87 | Shares 50,002
Proposed sale 11 Dec 2024
Value US$4,189,285.00 | Price 5.78 | Shares 725,002
Proposed sale 11 Dec 2024
Value US$1,565,860.00 | Price 5.90 | Shares 265,400
Proposed sale 1 Oct 2024
Value US$162,874.00 | Price 2.66 | Shares 61,341
Proposed sale 13 Sep 2024
Value US$78,424.00 | Price 3.78 | Shares 20,720
Planned sale 13 Sep 2024
Value US$78,321.60 | Price 3.78 | Shares 20,720
Planned sale 17 Jul 2024
Value US$15,103.20 | Price 4.96 | Shares 3,045
Proposed sale 17 Jul 2024
Value US$15,091.00 | Price 4.96 | Shares 3,045
Planned sale 16 Jul 2024
Value US$2,439,915.09 | Price 5.01 | Shares 487,009
Planned sale 16 Jul 2024
Value US$249,990.00 | Price 5.00 | Shares 49,998
Proposed sale 16 Jul 2024
Value US$2,687,743.00 | Price 5.01 | Shares 537,007
Planned sale 16 Jul 2024
Value US$221,150.00 | Price 5.00 | Shares 44,230
Proposed sale 16 Jul 2024
Value US$221,150.00 | Price 5.00 | Shares 44,230
Planned sale 9 Jul 2024
Value US$174,953.01 | Price 4.13 | Shares 42,381
Proposed sale 9 Jul 2024
Value US$174,952.00 | Price 4.13 | Shares 42,381
Sale 7 Jun 2024
Value US$112,104.00 | Price 3.74 | Shares 30,000
Proposed sale 7 Jun 2024
Value US$112,105.00 | Price 3.74 | Shares 30,000
Planned sale 18 Apr 2024
Value US$6,666.48 | Price 2.22 | Shares 3,004
Proposed sale 18 Apr 2024
Value US$6,666.00 | Price 2.22 | Shares 3,004
Proposed sale 14 Mar 2024
Value US$36,541.00 | Price 2.24 | Shares 16,311
Sale 14 Mar 2024
Value US$36,541.53 | Price 2.24 | Shares 16,311
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2026-04-13 2026-04-10 PlS Planned sale

Chief Legal Officer

Officer
77,480 +17.1%
476.81
US$4,369,781
77,480 +17.1% 476.81 US$4,369,781
2026-04-10 2026-04-10 PrS Proposed sale

Officer

Officer
46,240
166.52
US$1,663,787
46,240 166.52 US$1,663,787
2026-04-10 2026-04-10 PrS Proposed sale

Officer

Officer
51,375
297.62
US$888,730
51,375 297.62 US$888,730
2026-04-08 2026-04-07 PlS Planned sale

Chief Financial Officer

Officer
65,709 -5.3%
3.09
US$202,732
65,709 -5.3% 3.09 US$202,732
2026-04-07 2026-04-07 PrS Proposed sale

Officer

Officer
65,709
3.09
US$202,734
65,709 3.09 US$202,734
2026-02-04 2026-02-02 PlS Planned sale Non-Executive Director
8,835 -100.0%
5.01
US$44,232
8,835 -100.0% 5.01 US$44,232
2026-02-04 2026-02-02 PlS Planned sale Non-Executive Director
8,835 -100.0%
5.01
US$44,232
8,835 -100.0% 5.01 US$44,232
2026-02-02 2026-02-02 PrS Proposed sale

Director

Non-Executive Director
202,295
5.01
US$1,012,790
202,295 5.01 US$1,012,790
2026-01-29 2026-01-27 PlS Planned sale

Chief Legal Officer

Officer
19,347 -3.4%
5.68
US$109,891
19,347 -3.4% 5.68 US$109,891
2026-01-27 2026-01-27 PrS Proposed sale

Officer

Officer
51,248
5.68
US$291,089
51,248 5.68 US$291,089
2026-01-22 2026-01-22 PlS Planned sale

Chief Legal Officer

Officer
41,259 -7.1%
5.34
US$220,463
41,259 -7.1% 5.34 US$220,463
2026-01-22 2026-01-21 PlS Planned sale

Chief Legal Officer

Officer
13,852 -2.5%
5.34
US$73,970
13,852 -2.5% 5.34 US$73,970
2026-01-22 2026-01-20 PlS Planned sale

Chief Legal Officer

Officer
83,641 -13.4%
5.16
US$431,470
83,641 -13.4% 5.16 US$431,470
2026-01-22 2026-01-20 PlS Planned sale

Chief Financial Officer

Officer
24,114 -1.9%
5.13
US$123,618
24,114 -1.9% 5.13 US$123,618
2026-01-20 2026-01-20 PrS Proposed sale

Officer

Officer
138,752
5.23
US$725,829
138,752 5.23 US$725,829
2026-01-20 2026-01-20 PrS Proposed sale

Officer

Officer
24,114
5.13
US$123,618
24,114 5.13 US$123,618
2026-01-06 2026-01-02 PlS Planned sale Non-Executive Director
101,150 -100.0%
5.08
US$513,822
101,150 -100.0% 5.08 US$513,822
2026-01-02 2026-01-02 PrS Proposed sale

Director

Non-Executive Director
101,150
5.08
US$513,824
101,150 5.08 US$513,824
2025-12-09 2025-12-05 PlS Planned sale Non-Executive Director
303,450 -100.0%
5.19
US$1,574,177
303,450 -100.0% 5.19 US$1,574,177
2025-12-05 2025-12-05 PrS Proposed sale

Director

Non-Executive Director
303,450
5.19
US$1,574,169
303,450 5.19 US$1,574,169
2025-10-21 2025-10-20 PlS Planned sale

Chief Legal Officer

Officer
50,000 -10.4%
4.41
US$220,505
50,000 -10.4% 4.41 US$220,505
2025-10-20 2025-10-20 PrS Proposed sale

Officer

Officer
50,000
4.41
US$220,503
50,000 4.41 US$220,503
2025-09-22 2025-09-19 PlS Planned sale

Chief Prod/Technology Officer

Officer
30,000 -3.6%
5.61
US$168,423
30,000 -3.6% 5.61 US$168,423
2025-09-22 2025-09-19 PlS Planned sale

Chief Prod/Technology Officer

Officer
60,000 -6.7%
5.61
US$336,810
60,000 -6.7% 5.61 US$336,810
2025-09-19 2025-09-19 PrS Proposed sale

Officer

Officer
90,000
5.61
US$505,230
90,000 5.61 US$505,230
2025-09-04 2025-09-02 PlS Planned sale Non-Executive Director
101,150 -100.0%
5.07
US$512,891
101,150 -100.0% 5.07 US$512,891
2025-09-04 2025-09-02 PlS Planned sale Non-Executive Director
51,205 -100.0%
5.04
US$258,242
51,205 -100.0% 5.04 US$258,242
2025-09-02 2025-09-02 PrS Proposed sale

Director

Non-Executive Director
152,355
5.06
US$771,138
152,355 5.06 US$771,138
2025-08-15 2025-08-13 PlS Planned sale Non-Executive Director
101,150 -100.0%
5.03
US$509,088
101,150 -100.0% 5.03 US$509,088
2025-08-15 2025-08-13 PlS Planned sale Non-Executive Director
50,000 -100.0%
5.02
US$251,055
50,000 -100.0% 5.02 US$251,055
2025-08-13 2025-08-13 PrS Proposed sale

Director

Non-Executive Director
151,150
5.03
US$760,147
151,150 5.03 US$760,147
2025-07-29 2025-07-28 PlS Planned sale

Chief Legal Officer

Officer
31,248 -5.9%
5.34
US$166,902
31,248 -5.9% 5.34 US$166,902
2025-07-28 2025-07-28 PrS Proposed sale

Officer

Officer
31,248
5.34
US$166,901
31,248 5.34 US$166,901
2025-07-24 2025-07-23 PlS Planned sale Non-Executive Director
151,115 -100.0%
5.18
US$783,471
151,115 -100.0% 5.18 US$783,471
2025-07-23 2025-07-23 PrS Proposed sale

Director

Non-Executive Director
151,115
5.18
US$783,475
151,115 5.18 US$783,475
2025-07-24 2025-07-22 PlS Planned sale

Chief Prod/Technology Officer

Officer
30,000 -3.5%
5.00
US$150,135
30,000 -3.5% 5.00 US$150,135
2025-07-24 2025-07-22 PlS Planned sale

Chief Prod/Technology Officer

Officer
60,000 -6.5%
5.00
US$300,210
60,000 -6.5% 5.00 US$300,210
2025-07-24 2025-07-22 PlS Planned sale Non-Executive Director
253,485 -100.0%
5.06
US$1,283,876
253,485 -100.0% 5.06 US$1,283,876
2025-07-24 2025-07-22 PlS Planned sale Non-Executive Director
200,000 -100.0%
5.06
US$1,011,360
200,000 -100.0% 5.06 US$1,011,360
2025-07-24 2025-07-22 PlS Planned sale

Chief Financial Officer

Officer
20,538 -2.1%
5.10
US$104,816
20,538 -2.1% 5.10 US$104,816
2025-07-22 2025-07-22 PrS Proposed sale

Director

Non-Executive Director
453,485
5.06
US$2,295,241
453,485 5.06 US$2,295,241
2025-07-22 2025-07-22 PrS Proposed sale

Officer

Officer
10,000
5.01
US$50,050
10,000 5.01 US$50,050
2025-07-22 2025-07-22 PrS Proposed sale

Officer

Officer
90,000
5.00
US$450,347
90,000 5.00 US$450,347
2025-07-22 2025-07-22 PrS Proposed sale

Officer

Officer
20,538
5.10
US$104,816
20,538 5.10 US$104,816
2025-07-22 2025-07-22 PlS Planned sale

Chief Legal Officer

Officer
10,000 -2.0%
5.01
US$50,050
10,000 -2.0% 5.01 US$50,050
2025-07-22 2025-07-21 PlS Planned sale

Chief Legal Officer

Officer
50,000 -9.0%
4.72
US$235,885
50,000 -9.0% 4.72 US$235,885
2025-07-21 2025-07-21 PrS Proposed sale

Officer

Officer
50,000
4.72
US$235,883
50,000 4.72 US$235,883
2025-06-11 2025-06-10 S Sale Large shareholder
1,370,931 -11.4%
4.68
US$6,420,344
1,370,931 -11.4% 4.68 US$6,420,344
2025-04-15 2025-04-14 PlS Planned sale

Chief Legal Officer

Officer
50,000 -8.0%
3.04
US$152,025
50,000 -8.0% 3.04 US$152,025
2025-04-14 2025-04-14 PrS Proposed sale

Officer

Officer
50,000
3.04
US$152,026
50,000 3.04 US$152,026
2024-12-19 2024-12-13 PlS Planned sale

Chief Prod/Technology Officer

Officer
16,720 -1.8%
4.61
US$77,079
16,720 -1.8% 4.61 US$77,079
2024-12-13 2024-12-13 PrS Proposed sale

Officer

Officer
16,720
4.61
US$77,079
16,720 4.61 US$77,079
2024-12-13 2024-12-11 PlS Planned sale Non-Executive Director
21,419 -100.0%
6.37
US$136,426
21,419 -100.0% 6.37 US$136,426
2024-12-13 2024-12-11 PlS Planned sale Non-Executive Director
653,581 -96.8%
5.75
US$3,759,267
653,581 -96.8% 5.75 US$3,759,267
2024-12-13 2024-12-11 PlS Planned sale Non-Executive Director
50,002 -100.0%
5.87
US$293,602
50,002 -100.0% 5.87 US$293,602
2024-12-11 2024-12-11 PrS Proposed sale

10% Stockholder

Large shareholder
265,400
5.90
US$1,565,860
265,400 5.90 US$1,565,860
2024-12-11 2024-12-11 PrS Proposed sale

Director

Non-Executive Director
725,002
5.78
US$4,189,285
725,002 5.78 US$4,189,285
2024-10-01 2024-10-01 PrS Proposed sale

Former Affiliate

61,341
2.66
US$162,874
61,341 2.66 US$162,874
2024-09-13 2024-09-13 PrS Proposed sale

Officer

Officer
20,720
3.78
US$78,424
20,720 3.78 US$78,424
2024-09-13 2024-09-13 PlS Planned sale

Chief Prod/Technology Officer

Officer
20,720 -3.5%
3.78
US$78,322
20,720 -3.5% 3.78 US$78,322
2024-07-18 2024-07-17 PlS Planned sale

Chief Legal Officer

Officer
3,045 -0.7%
4.96
US$15,103
3,045 -0.7% 4.96 US$15,103
2024-07-17 2024-07-17 PrS Proposed sale

Officer

Officer
3,045
4.96
US$15,091
3,045 4.96 US$15,091
2024-07-17 2024-07-16 PlS Planned sale Non-Executive Director
487,009 -100.0%
5.01
US$2,439,915
487,009 -100.0% 5.01 US$2,439,915
2024-07-17 2024-07-16 PlS Planned sale Non-Executive Director
49,998 -84.0%
5.00
US$249,990
49,998 -84.0% 5.00 US$249,990
2024-07-17 2024-07-16 PlS Planned sale

Chief Executive Officer

Executive Director
44,230 -4.3%
5.00
US$221,150
44,230 -4.3% 5.00 US$221,150
2024-07-16 2024-07-16 PrS Proposed sale

Officer; Director

Executive Director
537,007
5.01
US$2,687,743
537,007 5.01 US$2,687,743
2024-07-16 2024-07-16 PrS Proposed sale

Officer; Director

Executive Director
44,230
5.00
US$221,150
44,230 5.00 US$221,150
2024-07-11 2024-07-09 PlS Planned sale

Chief Prod/Technology Officer

Officer
42,381 -6.3%
4.13
US$174,953
42,381 -6.3% 4.13 US$174,953
2024-07-09 2024-07-09 PrS Proposed sale

Officer

Officer
42,381
4.13
US$174,952
42,381 4.13 US$174,952
2024-06-10 2024-06-07 S Sale

Chief Accounting Officer

Officer
30,000 -21.7%
3.74
US$112,104
30,000 -21.7% 3.74 US$112,104
2024-06-07 2024-06-07 PrS Proposed sale

Officer

Officer
30,000
3.74
US$112,105
30,000 3.74 US$112,105
2024-04-19 2024-04-18 PlS Planned sale

Chief Legal Officer

Officer
3,004 -0.6%
2.22
US$6,666
3,004 -0.6% 2.22 US$6,666
2024-04-18 2024-04-18 PrS Proposed sale

Officer

Officer
3,004
2.22
US$6,666
3,004 2.22 US$6,666
2024-03-14 2024-03-14 PrS Proposed sale

Officer

Officer
16,311
2.24
US$36,541
16,311 2.24 US$36,541
2024-03-14 2024-03-14 S Sale

Chief Accounting Officer

Officer
16,311 -10.5%
2.24
US$36,542
16,311 -10.5% 2.24 US$36,542