Stitch Fix Inc (SFIX)

Over the past 90 days, Stitch Fix Inc. insiders have executed 29 transactions, all of which were sales totaling approximately $6.24 million. Key executives, including Chief Product and Technology Officer Anthony Bacos and Chief Legal Officer Casey O'Connor, have consistently engaged in planned and proposed stock sales following the company's June 2026 earnings report.
Ticker: SFIX Exchange: NSM


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Insider trades have triggered activity signals for Stitch Fix Inc. Upgrade to see score, net flow, insiders and the full signal context.

Top insiders
Trades
Proposed sale 10 Aug 2026
Value US$921,647.37 | Price 17.26 | Shares 29,145
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2026-08-10 2026-08-10 PrS Proposed sale

Former Affiliate

29,145
17.26
US$921,647
29,145 17.26 US$921,647
2026-08-05 2026-08-03 PlS Planned sale

Chief Prod/Technology Officer

Officer
49,151 -31.4%
233.82
US$4,024,405
49,151 -31.4% 233.82 US$4,024,405
2026-08-05 2026-08-03 PlS Planned sale

Chief Prod/Technology Officer

Officer
64,937 +30.2%
271.81
US$2,869,964
64,937 +30.2% 271.81 US$2,869,964
2026-08-03 2026-08-03 PrS Proposed sale

Officer

Officer
1,000
4.09
US$100,000
1,000 4.09 US$100,000
2026-07-29 2026-07-27 PlS Planned sale

Chief Prod/Technology Officer

Officer
1,000 -2.0%
3.74
US$100,000
1,000 -2.0% 3.74 US$100,000
2026-07-29 2026-07-27 PlS Planned sale

Chief Prod/Technology Officer

Officer
1,000 -4.8%
3.77
US$100,000
1,000 -4.8% 3.77 US$100,000
2026-07-27 2026-07-27 PrS Proposed sale

Officer

Officer
1,000
3.76
US$100,000
1,000 3.76 US$100,000
2026-07-21 2026-07-20 PlS Planned sale

Chief Prod/Technology Officer

Officer
1,000 -2.0%
3.79
US$100,000
1,000 -2.0% 3.79 US$100,000
2026-07-21 2026-07-20 PlS Planned sale

Chief Prod/Technology Officer

Officer
1,000 -4.7%
3.79
US$100,000
1,000 -4.7% 3.79 US$100,000
2026-07-20 2026-07-20 PrS Proposed sale

Officer

Officer
70,000
3.79
US$265,079
70,000 3.79 US$265,079
2026-07-20 2026-07-16 PlS Planned sale

Chief Legal Officer

Officer
50,000 -10.4%
3.93
US$196,560
50,000 -10.4% 3.93 US$196,560
2026-07-16 2026-07-16 PrS Proposed sale

Officer

Officer
50,000
3.93
US$196,560
50,000 3.93 US$196,560
2026-07-14 2026-07-13 PlS Planned sale

Chief Prod/Technology Officer

Officer
20,000 -1.9%
3.62
US$72,324
20,000 -1.9% 3.62 US$72,324
2026-07-14 2026-07-13 PlS Planned sale

Chief Prod/Technology Officer

Officer
50,000 -4.6%
3.62
US$180,820
50,000 -4.6% 3.62 US$180,820
2026-07-13 2026-07-13 PrS Proposed sale

Officer

Officer
70,000
3.62
US$253,142
70,000 3.62 US$253,142
2026-07-08 2026-07-06 PlS Planned sale

Chief Financial Officer

Officer
67,960 -5.8%
3.79
US$257,432
67,960 -5.8% 3.79 US$257,432
2026-07-08 2026-07-06 PlS Planned sale

Chief Prod/Technology Officer

Officer
20,000 -1.9%
3.76
US$75,264
20,000 -1.9% 3.76 US$75,264
2026-07-08 2026-07-06 PlS Planned sale

Chief Prod/Technology Officer

Officer
50,000 -4.5%
3.80
US$189,825
50,000 -4.5% 3.80 US$189,825
2026-07-06 2026-07-06 PrS Proposed sale

Officer

Officer
70,000
3.79
US$265,086
70,000 3.79 US$265,086
2026-07-06 2026-07-06 PrS Proposed sale

Officer

Officer
67,960
3.79
US$257,432
67,960 3.79 US$257,432
2026-07-01 2026-06-29 PlS Planned sale

Chief Prod/Technology Officer

Officer
50,011 -4.5%
4.42
US$221,214
50,011 -4.5% 4.42 US$221,214
2026-07-01 2026-06-29 PlS Planned sale

Chief Prod/Technology Officer

Officer
20,000 -1.8%
4.42
US$88,450
20,000 -1.8% 4.42 US$88,450
2026-06-29 2026-06-29 PrS Proposed sale

Officer

Officer
70,011
4.42
US$309,661
70,011 4.42 US$309,661
2026-06-26 2026-06-24 PlS Planned sale

Chief Prod/Technology Officer

Officer
100,000 -8.5%
4.51
US$450,570
100,000 -8.5% 4.51 US$450,570
2026-06-24 2026-06-24 PrS Proposed sale

Officer

Officer
100,000
4.51
US$450,566
100,000 4.51 US$450,566
2026-06-24 2026-06-22 PlS Planned sale

Chief Prod/Technology Officer

Officer
20,000 -1.8%
4.04
US$80,872
20,000 -1.8% 4.04 US$80,872
2026-06-24 2026-06-22 PlS Planned sale

Chief Prod/Technology Officer

Officer
50,000 -4.4%
4.03
US$201,580
50,000 -4.4% 4.03 US$201,580
2026-06-22 2026-06-22 PrS Proposed sale

Officer

Officer
70,000
4.04
US$282,453
70,000 4.04 US$282,453
2026-06-22 2026-06-22 PrS Proposed sale

Officer

Officer
70,000
4.04
US$282,453
70,000 4.04 US$282,453
2026-06-18 2026-06-16 PlS Planned sale

Chief Prod/Technology Officer

Officer
20,000 -1.8%
4.17
US$83,332
20,000 -1.8% 4.17 US$83,332
2026-06-18 2026-06-16 PlS Planned sale

Chief Prod/Technology Officer

Officer
50,000 -4.3%
4.14
US$206,845
50,000 -4.3% 4.14 US$206,845
2026-06-16 2026-06-16 PrS Proposed sale

Officer

Officer
70,000
4.15
US$290,175
70,000 4.15 US$290,175
2026-04-13 2026-04-10 PlS Planned sale

Chief Legal Officer

Officer
60,000 -11.1%
3.08
US$185,010
60,000 -11.1% 3.08 US$185,010
2026-04-10 2026-04-10 PrS Proposed sale

Officer

Officer
60,000
3.08
US$185,009
60,000 3.08 US$185,009
2026-04-10 2026-04-10 PrS Proposed sale

Officer

Officer
60,000
3.08
US$185,009
60,000 3.08 US$185,009
2026-04-08 2026-04-07 PlS Planned sale

Chief Financial Officer

Officer
65,709 -5.3%
3.09
US$202,732
65,709 -5.3% 3.09 US$202,732
2026-04-07 2026-04-07 PrS Proposed sale

Officer

Officer
65,709
3.09
US$202,734
65,709 3.09 US$202,734
2026-02-04 2026-02-02 PlS Planned sale Non-Executive Director
8,835 -100.0%
5.01
US$44,232
8,835 -100.0% 5.01 US$44,232
2026-02-04 2026-02-02 PlS Planned sale Non-Executive Director
8,835 -100.0%
5.01
US$44,232
8,835 -100.0% 5.01 US$44,232
2026-02-02 2026-02-02 PrS Proposed sale

Director

Non-Executive Director
202,295
5.01
US$1,012,790
202,295 5.01 US$1,012,790
2026-01-29 2026-01-27 PlS Planned sale

Chief Legal Officer

Officer
19,347 -3.4%
5.68
US$109,891
19,347 -3.4% 5.68 US$109,891
2026-01-27 2026-01-27 PrS Proposed sale

Officer

Officer
51,248
5.68
US$291,089
51,248 5.68 US$291,089
2026-01-22 2026-01-22 PlS Planned sale

Chief Legal Officer

Officer
41,259 -7.1%
5.34
US$220,463
41,259 -7.1% 5.34 US$220,463
2026-01-22 2026-01-21 PlS Planned sale

Chief Legal Officer

Officer
13,852 -2.5%
5.34
US$73,970
13,852 -2.5% 5.34 US$73,970
2026-01-22 2026-01-20 PlS Planned sale

Chief Legal Officer

Officer
83,641 -13.4%
5.16
US$431,470
83,641 -13.4% 5.16 US$431,470
2026-01-22 2026-01-20 PlS Planned sale

Chief Financial Officer

Officer
24,114 -1.9%
5.13
US$123,618
24,114 -1.9% 5.13 US$123,618
2026-01-20 2026-01-20 PrS Proposed sale

Officer

Officer
138,752
5.23
US$725,829
138,752 5.23 US$725,829
2026-01-20 2026-01-20 PrS Proposed sale

Officer

Officer
24,114
5.13
US$123,618
24,114 5.13 US$123,618
2026-01-06 2026-01-02 PlS Planned sale Non-Executive Director
101,150 -100.0%
5.08
US$513,822
101,150 -100.0% 5.08 US$513,822
2026-01-02 2026-01-02 PrS Proposed sale

Director

Non-Executive Director
101,150
5.08
US$513,824
101,150 5.08 US$513,824
2025-12-09 2025-12-05 PlS Planned sale Non-Executive Director
303,450 -100.0%
5.19
US$1,574,177
303,450 -100.0% 5.19 US$1,574,177
2025-12-05 2025-12-05 PrS Proposed sale

Director

Non-Executive Director
303,450
5.19
US$1,574,169
303,450 5.19 US$1,574,169
2025-10-21 2025-10-20 PlS Planned sale

Chief Legal Officer

Officer
50,000 -10.4%
4.41
US$220,505
50,000 -10.4% 4.41 US$220,505
2025-10-20 2025-10-20 PrS Proposed sale

Officer

Officer
50,000
4.41
US$220,503
50,000 4.41 US$220,503
2025-09-22 2025-09-19 PlS Planned sale

Chief Prod/Technology Officer

Officer
30,000 -3.6%
5.61
US$168,423
30,000 -3.6% 5.61 US$168,423
2025-09-22 2025-09-19 PlS Planned sale

Chief Prod/Technology Officer

Officer
60,000 -6.7%
5.61
US$336,810
60,000 -6.7% 5.61 US$336,810
2025-09-19 2025-09-19 PrS Proposed sale

Officer

Officer
90,000
5.61
US$505,230
90,000 5.61 US$505,230
2025-09-04 2025-09-02 PlS Planned sale Non-Executive Director
101,150 -100.0%
5.07
US$512,891
101,150 -100.0% 5.07 US$512,891
2025-09-04 2025-09-02 PlS Planned sale Non-Executive Director
51,205 -100.0%
5.04
US$258,242
51,205 -100.0% 5.04 US$258,242
2025-09-02 2025-09-02 PrS Proposed sale

Director

Non-Executive Director
152,355
5.06
US$771,138
152,355 5.06 US$771,138
2025-08-15 2025-08-13 PlS Planned sale Non-Executive Director
101,150 -100.0%
5.03
US$509,088
101,150 -100.0% 5.03 US$509,088
2025-08-15 2025-08-13 PlS Planned sale Non-Executive Director
50,000 -100.0%
5.02
US$251,055
50,000 -100.0% 5.02 US$251,055
2025-08-13 2025-08-13 PrS Proposed sale

Director

Non-Executive Director
151,150
5.03
US$760,147
151,150 5.03 US$760,147
2025-07-29 2025-07-28 PlS Planned sale

Chief Legal Officer

Officer
31,248 -5.9%
5.34
US$166,902
31,248 -5.9% 5.34 US$166,902
2025-07-28 2025-07-28 PrS Proposed sale

Officer

Officer
31,248
5.34
US$166,901
31,248 5.34 US$166,901
2025-07-24 2025-07-23 PlS Planned sale Non-Executive Director
151,115 -100.0%
5.18
US$783,471
151,115 -100.0% 5.18 US$783,471
2025-07-23 2025-07-23 PrS Proposed sale

Director

Non-Executive Director
151,115
5.18
US$783,475
151,115 5.18 US$783,475
2025-07-24 2025-07-22 PlS Planned sale

Chief Prod/Technology Officer

Officer
30,000 -3.5%
5.00
US$150,135
30,000 -3.5% 5.00 US$150,135
2025-07-24 2025-07-22 PlS Planned sale

Chief Prod/Technology Officer

Officer
60,000 -6.5%
5.00
US$300,210
60,000 -6.5% 5.00 US$300,210
2025-07-24 2025-07-22 PlS Planned sale Non-Executive Director
253,485 -100.0%
5.06
US$1,283,876
253,485 -100.0% 5.06 US$1,283,876
2025-07-24 2025-07-22 PlS Planned sale Non-Executive Director
200,000 -100.0%
5.06
US$1,011,360
200,000 -100.0% 5.06 US$1,011,360
2025-07-24 2025-07-22 PlS Planned sale

Chief Financial Officer

Officer
20,538 -2.1%
5.10
US$104,816
20,538 -2.1% 5.10 US$104,816
2025-07-22 2025-07-22 PrS Proposed sale

Director

Non-Executive Director
453,485
5.06
US$2,295,241
453,485 5.06 US$2,295,241
2025-07-22 2025-07-22 PrS Proposed sale

Officer

Officer
10,000
5.01
US$50,050
10,000 5.01 US$50,050
2025-07-22 2025-07-22 PrS Proposed sale

Officer

Officer
90,000
5.00
US$450,347
90,000 5.00 US$450,347