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United States Specialty Retailers

Sonic Automotive Inc (SAH)

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Over the last 90 days, Sonic Automotive Inc. has seen significant insider selling, totaling over $19.2 million. Notably, Jeff Dyke and Heath Byrd, both holding executive and director positions, have engaged in multiple large planned and proposed sales. This contrasts with earlier buying activity by Paul P. Rusnak in February. The stock has performed strongly, with a 90-day price increase of 40.5%.
Stock chart
Ticker: SAH Exchange: NYS
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Activity signal Earnings
Top insiders
Trades
DYKE JEFF
President
3 sales — total 300,000 USD
Planned sale 10 Jun 2026
Value US$192,386.32 | Price 367.51 | Shares 74,692
Planned sale 10 Jun 2026
Value US$2,571,103.88 | Price 242.17 | Shares 89,716
Proposed sale 10 Jun 2026
Value US$100,000.00 | Price 85.00 | Shares 1,000
Planned sale 9 Jun 2026
Value US$4,725,201.20 | Price 19.23 | Shares 94,360
Proposed sale 9 Jun 2026
Value US$1,173,060.45 | Price 336.70 | Shares 34,995
Planned sale 8 Jun 2026
Value US$100,000.00 | Price 82.97 | Shares 1,000
Proposed sale 8 Jun 2026
Value US$100,000.00 | Price 82.14 | Shares 1,000
Planned sale 2 Jun 2026
Value US$100,000.00 | Price 85.00 | Shares 1,000
Planned sale 28 May 2026
Value US$809,710.00 | Price 85.00 | Shares 9,526
Proposed sale 28 May 2026
Value US$1,239,895.00 | Price 85.00 | Shares 14,587
Buy 17 Feb 2026
Value US$688,285.95 | Price 59.95 | Shares 11,481
Buy 13 Feb 2026
Value US$2,908,516.80 | Price 59.92 | Shares 48,540
Buy 12 Feb 2026
Value US$688,635.51 | Price 59.97 | Shares 11,483
Buy 11 Feb 2026
Value US$115,821.38 | Price 59.98 | Shares 1,931
Buy 10 Feb 2026
Value US$469,306.92 | Price 59.96 | Shares 7,827
Buy 5 Feb 2026
Value US$1,123,905.24 | Price 59.98 | Shares 18,738
Proposed sale 2 Jun 2025
Value US$40,333.82 | Price 70.02 | Shares 576
Planned sale 2 Jun 2025
Value US$40,333.82 | Price 70.02 | Shares 576
Proposed sale 30 May 2025
Value US$2,182,315.97 | Price 70.05 | Shares 31,152
Planned sale 30 May 2025
Value US$2,182,315.98 | Price 70.05 | Shares 31,152
Planned sale 29 May 2025
Value US$128,660.00 | Price 70.00 | Shares 1,838
Proposed sale 29 May 2025
Value US$128,660.00 | Price 70.00 | Shares 1,838
Planned sale 28 May 2025
Value US$1,150,871.38 | Price 70.03 | Shares 16,434
Proposed sale 28 May 2025
Value US$1,150,871.38 | Price 70.03 | Shares 16,434
Proposed sale 28 May 2025
Value US$1,150,871.38 | Price 70.03 | Shares 16,434
Proposed sale 18 Jul 2024
Value US$1,189,620.00 | Price 60.00 | Shares 19,827
Planned sale 18 Jul 2024
Value US$1,189,620.00 | Price 60.00 | Shares 19,827
Planned sale 12 Jun 2024
Value US$148,811.66 | Price 60.00 | Shares 2,480
Proposed sale 12 Jun 2024
Value US$148,811.66 | Price 60.00 | Shares 2,480
Planned sale 12 Jun 2024
Value US$1,004,040.00 | Price 60.00 | Shares 16,734
Proposed sale 12 Jun 2024
Value US$1,004,040.00 | Price 60.00 | Shares 16,734
Proposed sale 28 May 2024
Value US$853,950.00 | Price 56.93 | Shares 15,000
Planned sale 28 May 2024
Value US$851,425.50 | Price 56.76 | Shares 15,000
Sale 15 May 2024
Value US$988,104.90 | Price 59.36 | Shares 16,646
Sale 14 May 2024
Value US$2,475,628.54 | Price 59.27 | Shares 41,770
Sale 13 May 2024
Value US$1,223,960.80 | Price 59.26 | Shares 20,653
Sale 10 May 2024
Value US$102,207.89 | Price 58.50 | Shares 1,747
Sale 9 May 2024
Value US$3,956,197.72 | Price 58.43 | Shares 67,703
Sale 7 May 2024
Value US$1,228.29 | Price 58.49 | Shares 21
Sale 29 Apr 2024
Value US$237,195.90 | Price 61.43 | Shares 3,861
Proposed sale 29 Apr 2024
Value US$9,335,271.00 | Price 61.25 | Shares 152,401
Proposed sale 30 Oct 2023
Value US$2,272,599.42 | Price 47.53 | Shares 47,814
Planned sale 14 Sep 2023
Value US$1,846,249.12 | Price 54.01 | Shares 34,186
Planned sale 6 Sep 2023
Value US$205,200.00 | Price 54.00 | Shares 3,800
Planned sale 31 Aug 2023
Value US$5,406.00 | Price 54.06 | Shares 100
Planned sale 30 Aug 2023
Value US$81,486.00 | Price 54.00 | Shares 1,509
Proposed sale 30 Aug 2023
Value US$2,138,130.00 | Price 54.00 | Shares 39,595
Planned sale 19 Jul 2023
Value US$295,843.02 | Price 54.06 | Shares 5,473
Proposed sale 19 Jul 2023
Value US$295,841.44 | Price 54.05 | Shares 5,473
Proposed sale 18 Apr 2023
Value US$189,257.49 | Price 54.07 | Shares 3,500
Planned sale 18 Apr 2023
Value US$189,259.00 | Price 54.07 | Shares 3,500
Planned sale 17 Apr 2023
Value US$409,813.59 | Price 54.00 | Shares 7,589
Proposed sale 17 Apr 2023
Value US$409,579.12 | Price 53.97 | Shares 7,589
Planned sale 14 Apr 2023
Value US$612,359.38 | Price 54.02 | Shares 11,336
Proposed sale 14 Apr 2023
Value US$612,360.84 | Price 54.02 | Shares 11,336
Planned sale 10 Apr 2023
Value US$4,399,198.03 | Price 50.80 | Shares 86,596
Sale 17 Feb 2023
Value US$1,290,609.30 | Price 56.83 | Shares 22,710
Sale 17 Feb 2023
Value US$5,336,363.34 | Price 57.31 | Shares 93,114
Planned sale 25 Aug 2022
Value US$3,039,433.32 | Price 55.60 | Shares 54,670
Planned sale 24 Aug 2022
Value US$5,378,918.78 | Price 55.04 | Shares 97,731
Planned sale 16 Aug 2022
Value US$971,100.00 | Price 52.00 | Shares 18,675
Sale 1 Aug 2022
Value US$1,203,123.32 | Price 42.67 | Shares 28,196
Sale 1 Aug 2022
Value US$2,810,408.52 | Price 41.64 | Shares 67,493
Sale 1 Aug 2022
Value US$1,056,968.51 | Price 40.31 | Shares 26,221
Buy 7 Apr 2022
Value US$155,702.65 | Price 41.05 | Shares 3,793
Buy 6 Apr 2022
Value US$5,339,927.75 | Price 41.89 | Shares 127,475
Planned sale 9 Mar 2022
Value US$1,033,051.75 | Price 50.69 | Shares 20,381
Planned sale 7 Mar 2022
Value US$143,988.00 | Price 52.00 | Shares 2,769
Planned sale 4 Mar 2022
Value US$334,886.96 | Price 52.37 | Shares 6,395
Planned sale 7 May 2021
Value US$1,714,136.56 | Price 51.28 | Shares 33,427
Planned sale 14 Apr 2021
Value US$2,265,053.40 | Price 49.80 | Shares 45,483
Planned sale 14 Apr 2021
Value US$1,627,350.00 | Price 50.00 | Shares 32,547
Planned sale 14 Apr 2021
Value US$5,948,212.20 | Price 49.78 | Shares 119,490
Planned sale 13 Apr 2021
Value US$456,346.77 | Price 49.17 | Shares 9,281
Planned sale 13 Apr 2021
Value US$640,505.64 | Price 49.16 | Shares 13,029
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-06-10 2026-06-10 PlS Planned sale
3.2
DYKE JEFF

President

Executive Director
74,692 -19.2%
367.51
US$192,386 		74,692 -19.2% 367.51 US$192,386
2026-06-10 2026-06-10 PlS Planned sale
3.2
DYKE JEFF

President

Executive Director
89,716 +38.2%
242.17
US$2,571,104 		89,716 +38.2% 242.17 US$2,571,104
2026-06-10 2026-06-10 PrS Proposed sale
3.2
DYKE JEFF

Officer; Director

Executive Director
23,176
357.02
US$131,531 		23,176 357.02 US$131,531
2026-06-10 2026-06-09 PlS Planned sale
3.2
DYKE JEFF

President

Executive Director
1,000 -2.5%
85.13
US$100,000 		1,000 -2.5% 85.13 US$100,000
2026-06-09 2026-06-09 PrS Proposed sale
3.2
DYKE JEFF

Officer; Director

Executive Director
1,000
85.13
US$100,000 		1,000 85.13 US$100,000
2026-06-08 2026-06-08 PlS Planned sale
3.2
DYKE JEFF

President

Executive Director
1,000 -30.9%
82.97
US$100,000 		1,000 -30.9% 82.97 US$100,000
2026-06-08 2026-06-08 PrS Proposed sale
3.2
DYKE JEFF

Officer; Director

Executive Director
1,000
82.14
US$100,000 		1,000 82.14 US$100,000
2026-06-03 2026-06-02 PlS Planned sale
1.3
Byrd Heath

EVP and CFO

Officer
1,000 -3.6%
85.00
US$100,000 		1,000 -3.6% 85.00 US$100,000
2026-06-01 2026-05-28 PlS Planned sale
1.3
Byrd Heath

EVP and CFO

Officer
9,526 -6.4%
85.00
US$809,710 		9,526 -6.4% 85.00 US$809,710
2026-05-28 2026-05-28 PrS Proposed sale
1.3
Byrd Heath

Officer

Officer
14,587
85.00
US$1,239,895 		14,587 85.00 US$1,239,895
2026-02-18 2026-02-17 B Purchase
3.5
Rusnak Paul P.
Large shareholder
11,481 +0.2%
59.95
US$688,286 		11,481 +0.2% 59.95 US$688,286
2026-02-18 2026-02-13 B Purchase
3.5
Rusnak Paul P.
Large shareholder
48,540 +1.0%
59.92
US$2,908,517 		48,540 +1.0% 59.92 US$2,908,517
2026-02-18 2026-02-12 B Purchase
3.5
Rusnak Paul P.
Large shareholder
11,483 +0.2%
59.97
US$688,636 		11,483 +0.2% 59.97 US$688,636
2026-02-18 2026-02-11 B Purchase
3.5
Rusnak Paul P.
Large shareholder
1,931 +0.0%
59.98
US$115,821 		1,931 +0.0% 59.98 US$115,821
2026-02-18 2026-02-10 B Purchase
3.5
Rusnak Paul P.
Large shareholder
7,827 +0.2%
59.96
US$469,307 		7,827 +0.2% 59.96 US$469,307
2026-02-18 2026-02-05 B Purchase
3.5
Rusnak Paul P.
Large shareholder
18,738 +0.4%
59.98
US$1,123,905 		18,738 +0.4% 59.98 US$1,123,905
2025-06-02 2025-06-02 PrS Proposed sale
3.2
DYKE JEFF

Officer; Director

Executive Director
576
70.02
US$40,334 		576 70.02 US$40,334
2025-06-02 2025-06-02 PlS Planned sale
3.2
DYKE JEFF

President

Executive Director
576 -0.1%
70.02
US$40,334 		576 -0.1% 70.02 US$40,334
2025-05-30 2025-05-30 PrS Proposed sale
3.2
DYKE JEFF

Officer; Director

Executive Director
31,152
70.05
US$2,182,316 		31,152 70.05 US$2,182,316
2025-05-30 2025-05-30 PlS Planned sale
3.2
DYKE JEFF

President

Executive Director
31,152 -4.9%
70.05
US$2,182,316 		31,152 -4.9% 70.05 US$2,182,316
2025-05-30 2025-05-29 PlS Planned sale
3.2
DYKE JEFF

President

Executive Director
1,838 -0.3%
70.00
US$128,660 		1,838 -0.3% 70.00 US$128,660
2025-05-29 2025-05-29 PrS Proposed sale
3.2
DYKE JEFF

Officer; Director

Executive Director
1,838
70.00
US$128,660 		1,838 70.00 US$128,660
2025-05-30 2025-05-28 PlS Planned sale
3.2
DYKE JEFF

President

Executive Director
16,434 -2.5%
70.03
US$1,150,871 		16,434 -2.5% 70.03 US$1,150,871
2025-05-28 2025-05-28 PrS Proposed sale
3.2
DYKE JEFF

Officer

Officer
16,434
70.03
US$1,150,871 		16,434 70.03 US$1,150,871
2025-05-28 2025-05-28 PrS Proposed sale
3.2
DYKE JEFF

Officer; Director

Executive Director
16,434
70.03
US$1,150,871 		16,434 70.03 US$1,150,871
2024-07-18 2024-07-18 PrS Proposed sale
1.3
Byrd Heath

Officer

Officer
19,827
60.00
US$1,189,620 		19,827 60.00 US$1,189,620
2024-07-18 2024-07-18 PlS Planned sale
1.3
Byrd Heath

EVP and CFO

Officer
19,827 -10.2%
60.00
US$1,189,620 		19,827 -10.2% 60.00 US$1,189,620
2024-06-14 2024-06-12 PlS Planned sale
1.3
Byrd Heath

EVP and CFO

Officer
2,480 -1.3%
60.00
US$148,812 		2,480 -1.3% 60.00 US$148,812
2024-06-14 2024-06-12 PlS Planned sale
3.2
DYKE JEFF

President

Executive Director
16,734 -2.0%
60.00
US$1,004,040 		16,734 -2.0% 60.00 US$1,004,040
2024-06-12 2024-06-12 PrS Proposed sale
3.2
DYKE JEFF

Officer; Director

Executive Director
16,734
60.00
US$1,004,040 		16,734 60.00 US$1,004,040
2024-06-12 2024-06-12 PrS Proposed sale
1.3
Byrd Heath

Officer

Officer
2,480
60.00
US$148,812 		2,480 60.00 US$148,812
2024-05-28 2024-05-28 PrS Proposed sale
3.2
DYKE JEFF

Officer; Director

Executive Director
15,000
56.93
US$853,950 		15,000 56.93 US$853,950
2024-05-28 2024-05-28 PlS Planned sale
3.2
DYKE JEFF

President

Executive Director
15,000 -8.5%
56.76
US$851,426 		15,000 -8.5% 56.76 US$851,426
2024-05-15 2024-05-15 S Sale
3.1
SMITH DAVID BRUTON

Chairman and CEO

Executive Director Large shareholder
16,646 -2.8%
59.36
US$988,105 		16,646 -2.8% 59.36 US$988,105
2024-05-14 2024-05-14 S Sale
3.1
SMITH DAVID BRUTON

Chairman and CEO

Executive Director Large shareholder
41,770 -6.7%
59.27
US$2,475,629 		41,770 -6.7% 59.27 US$2,475,629
2024-05-14 2024-05-13 S Sale
3.1
SMITH DAVID BRUTON

Chairman and CEO

Executive Director Large shareholder
20,653 -3.4%
59.26
US$1,223,961 		20,653 -3.4% 59.26 US$1,223,961
2024-05-14 2024-05-10 S Sale
3.1
SMITH DAVID BRUTON

Chairman and CEO

Executive Director Large shareholder
1,747 -0.3%
58.50
US$102,208 		1,747 -0.3% 58.50 US$102,208
2024-05-09 2024-05-09 S Sale
3.1
SMITH DAVID BRUTON

Chairman and CEO

Executive Director Large shareholder
67,703 -10.4%
58.43
US$3,956,198 		67,703 -10.4% 58.43 US$3,956,198
2024-05-09 2024-05-07 S Sale
3.1
SMITH DAVID BRUTON

Chairman and CEO

Executive Director Large shareholder
21 -0.0%
58.49
US$1,228 		21 -0.0% 58.49 US$1,228
2024-05-01 2024-04-29 S Sale
3.1
SMITH DAVID BRUTON

Chairman and CEO

Executive Director Large shareholder
3,861 -0.7%
61.43
US$237,196 		3,861 -0.7% 61.43 US$237,196
2024-04-29 2024-04-29 PrS Proposed sale
3.1
SMITH DAVID BRUTON

Officer; Director

Executive Director
152,401
61.25
US$9,335,271 		152,401 61.25 US$9,335,271
2023-10-30 2023-10-30 PrS Proposed sale
John W Harris III

Former Affiliate
47,814
47.53
US$2,272,599 		47,814 47.53 US$2,272,599
2023-09-14 2023-09-14 PlS Planned sale
1.3
Byrd Heath

EVP and CFO

Officer
34,186 -16.9%
54.01
US$1,846,249 		34,186 -16.9% 54.01 US$1,846,249
2023-09-08 2023-09-06 PlS Planned sale
1.3
Byrd Heath

EVP and CFO

Officer
3,800 -2.2%
54.00
US$205,200 		3,800 -2.2% 54.00 US$205,200
2023-09-01 2023-08-31 PlS Planned sale
1.3
Byrd Heath

EVP and CFO

Officer
100 -0.1%
54.06
US$5,406 		100 -0.1% 54.06 US$5,406
2023-09-01 2023-08-30 PlS Planned sale
1.3
Byrd Heath

EVP and CFO

Officer
1,509 -0.9%
54.00
US$81,486 		1,509 -0.9% 54.00 US$81,486
2023-08-30 2023-08-30 PrS Proposed sale
1.3
Byrd Heath

Officer

Officer
39,595
54.00
US$2,138,130 		39,595 54.00 US$2,138,130
2023-07-21 2023-07-19 PlS Planned sale
1.3
Byrd Heath

EVP and CFO

Officer
5,473 -3.1%
54.06
US$295,843 		5,473 -3.1% 54.06 US$295,843
2023-07-19 2023-07-19 PrS Proposed sale
1.3
Byrd Heath

Officer

Officer
5,473
54.05
US$295,841 		5,473 54.05 US$295,841
2023-04-18 2023-04-18 PrS Proposed sale
1.3
Byrd Heath

Officer

Officer
3,500
54.07
US$189,257 		3,500 54.07 US$189,257
2023-04-18 2023-04-18 PlS Planned sale
1.3
Byrd Heath

EVP and CFO

Officer
3,500 -2.0%
54.07
US$189,259 		3,500 -2.0% 54.07 US$189,259
2023-04-18 2023-04-17 PlS Planned sale
1.3
Byrd Heath

EVP and CFO

Officer
7,589 -4.3%
54.00
US$409,814 		7,589 -4.3% 54.00 US$409,814
2023-04-17 2023-04-17 PrS Proposed sale
1.3
Byrd Heath

Officer

Officer
7,589
53.97
US$409,579 		7,589 53.97 US$409,579
2023-04-18 2023-04-14 PlS Planned sale
1.3
Byrd Heath

EVP and CFO

Officer
11,336 -6.3%
54.02
US$612,359 		11,336 -6.3% 54.02 US$612,359
2023-04-14 2023-04-14 PrS Proposed sale
1.3
Byrd Heath

Officer

Officer
11,336
54.02
US$612,361 		11,336 54.02 US$612,361
2023-04-10 2023-04-10 PlS Planned sale
3.2
DYKE JEFF

President

Executive Director
86,596 -9.6%
50.80
US$4,399,198 		86,596 -9.6% 50.80 US$4,399,198
2023-02-17 2023-02-17 S Sale
3.2
DYKE JEFF

President

Executive Director
22,710 -11.4%
56.83
US$1,290,609 		22,710 -11.4% 56.83 US$1,290,609
2023-02-17 2023-02-17 S Sale
3.2
DYKE JEFF

President

Executive Director
93,114 -10.2%
57.31
US$5,336,363 		93,114 -10.2% 57.31 US$5,336,363
2022-08-26 2022-08-25 PlS Planned sale
3.1
SMITH DAVID BRUTON

Chairman and CEO

Executive Director Large shareholder
54,670 -10.5%
55.60
US$3,039,433 		54,670 -10.5% 55.60 US$3,039,433
2022-08-26 2022-08-24 PlS Planned sale
3.1
SMITH DAVID BRUTON

Chairman and CEO

Executive Director Large shareholder
97,731 -17.3%
55.04
US$5,378,919 		97,731 -17.3% 55.04 US$5,378,919
2022-08-17 2022-08-16 PlS Planned sale
3.2
DYKE JEFF

President

Executive Director
18,675 -2.3%
52.00
US$971,100 		18,675 -2.3% 52.00 US$971,100
2022-08-01 2022-08-01 S Sale
3.2
DYKE JEFF

President

Executive Director
28,196 -12.9%
42.67
US$1,203,123 		28,196 -12.9% 42.67 US$1,203,123
2022-08-01 2022-08-01 S Sale
1.3
Byrd Heath

EVP and CFO

Officer
67,493 -31.5%
41.64
US$2,810,409 		67,493 -31.5% 41.64 US$2,810,409
2022-08-01 2022-08-01 S Sale
1.3
Byrd Heath

EVP and CFO

Officer
26,221 -15.2%
40.31
US$1,056,969 		26,221 -15.2% 40.31 US$1,056,969
2022-04-12 2022-04-07 B Purchase
3.5
Rusnak Paul P.
Large shareholder
3,793 +0.1%
41.05
US$155,703 		3,793 +0.1% 41.05 US$155,703
2022-04-12 2022-04-06 B Purchase
3.5
Rusnak Paul P.
Large shareholder
127,475 +2.6%
41.89
US$5,339,928 		127,475 +2.6% 41.89 US$5,339,928
2022-03-11 2022-03-09 PlS Planned sale
1.3
Byrd Heath

EVP and CFO

Officer
20,381 -10.4%
50.69
US$1,033,052 		20,381 -10.4% 50.69 US$1,033,052
2022-03-07 2022-03-07 PlS Planned sale
3.2
DYKE JEFF

President

Executive Director
2,769 -1.3%
52.00
US$143,988 		2,769 -1.3% 52.00 US$143,988
2022-03-07 2022-03-04 PlS Planned sale
3.2
DYKE JEFF

President

Executive Director
6,395 -2.8%
52.37
US$334,887 		6,395 -2.8% 52.37 US$334,887
2022-01-04 2021-05-07 PlS Planned sale
3.2
DYKE JEFF

President

Executive Director
33,427 -12.8%
51.28
US$1,714,137 		33,427 -12.8% 51.28 US$1,714,137
2021-04-14 2021-04-14 PlS Planned sale
1.3
Byrd Heath

EVP and CFO

Officer
45,483 -30.1%
49.80
US$2,265,053 		45,483 -30.1% 49.80 US$2,265,053
2021-04-14 2021-04-14 PlS Planned sale
3.2
DYKE JEFF

President

Executive Director
32,547 -3.9%
50.00
US$1,627,350 		32,547 -3.9% 50.00 US$1,627,350
2021-04-14 2021-04-14 PlS Planned sale
3.1
SMITH DAVID BRUTON

Chief Executive Officer

Executive Director Large shareholder
119,490 -21.9%
49.78
US$5,948,212 		119,490 -21.9% 49.78 US$5,948,212
2021-04-14 2021-04-13 PlS Planned sale
1.3
Byrd Heath

EVP and CFO

Officer
9,281 -8.1%
49.17
US$456,347 		9,281 -8.1% 49.17 US$456,347
2021-04-14 2021-04-13 PlS Planned sale
3.1
SMITH DAVID BRUTON

Chief Executive Officer

Executive Director Large shareholder
13,029 -3.0%
49.16
US$640,506 		13,029 -3.0% 49.16 US$640,506
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