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Roku Inc (ROKU)

Recent insider trading at Roku Inc. shows a net sell-off over the last 90 days, with significant proposed and planned sales by executives including the CEO and other officers. The total value of reported sales significantly outweighs any reported purchases, indicating a predominantly bearish sentiment from insiders.
Stock chart
Ticker: ROKU Exchange: NSM


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Purchase Sale Planned purchase Planned sale Net purchase Net sale Activity signal Earnings
Top insiders
Trades
Jedda Dan
CFO & COO
1 sale — total 100,000 USD
Planned sale 15 Jun 2026
Value US$1,425,590.07 | Price 339.60 | Shares 54,109
Proposed sale 15 Jun 2026
Value US$78,100.12 | Price 272.92 | Shares 27,498
Planned sale 12 Jun 2026
Value US$100,000.00 | Price 144.00 | Shares 1,000
Planned sale 12 Jun 2026
Value US$100,000.00 | Price 130.00 | Shares 1,000
Proposed sale 12 Jun 2026
Value US$100,000.00 | Price 119.64 | Shares 1,000
Proposed sale 12 Jun 2026
Value US$100,000.00 | Price 144.00 | Shares 1,000
Sale 11 Jun 2026
Value US$100,000.00 | Price 119.64 | Shares 1,000
Planned sale 10 Jun 2026
Value US$100,000.00 | Price 120.17 | Shares 1,000
Planned sale 10 Jun 2026
Value US$100,000.00 | Price 119.01 | Shares 1,000
Planned sale 10 Jun 2026
Value US$100,000.00 | Price 118.28 | Shares 1,000
Planned sale 10 Jun 2026
Value US$100,000.00 | Price 117.01 | Shares 1,000
Planned sale 10 Jun 2026
Value US$100,000.00 | Price 120.17 | Shares 1,000
Planned sale 10 Jun 2026
Value US$100,000.00 | Price 119.01 | Shares 1,000
Planned sale 10 Jun 2026
Value US$100,000.00 | Price 118.28 | Shares 1,000
Planned sale 10 Jun 2026
Value US$100,000.00 | Price 117.01 | Shares 1,000
Proposed sale 10 Jun 2026
Value US$100,000.00 | Price 120.91 | Shares 1,000
Planned sale 4 Jun 2026
Value US$100,000.00 | Price 125.68 | Shares 1,000
Planned sale 4 Jun 2026
Value US$100,000.00 | Price 124.74 | Shares 1,000
Planned sale 4 Jun 2026
Value US$100,000.00 | Price 123.70 | Shares 1,000
Planned sale 4 Jun 2026
Value US$100,000.00 | Price 122.86 | Shares 1,000
Planned sale 4 Jun 2026
Value US$100,000.00 | Price 126.07 | Shares 1,000
Planned sale 4 Jun 2026
Value US$100,000.00 | Price 125.28 | Shares 1,000
Planned sale 4 Jun 2026
Value US$100,000.00 | Price 124.60 | Shares 1,000
Planned sale 4 Jun 2026
Value US$100,000.00 | Price 123.13 | Shares 1,000
Proposed sale 4 Jun 2026
Value US$100,000.00 | Price 124.94 | Shares 1,000
Planned sale 2 Jun 2026
Value US$100,000.00 | Price 127.26 | Shares 1,000
Planned sale 2 Jun 2026
Value US$100,000.00 | Price 127.26 | Shares 1,000
Planned sale 2 Jun 2026
Value US$100,000.00 | Price 127.26 | Shares 1,000
Planned sale 2 Jun 2026
Value US$100,000.00 | Price 127.26 | Shares 1,000
Proposed sale 2 Jun 2026
Value US$69,483.96 | Price 127.26 | Shares 546
Proposed sale 2 Jun 2026
Value US$381,652.74 | Price 127.26 | Shares 2,999
Proposed sale 2 Jun 2026
Value US$556,889.76 | Price 127.26 | Shares 4,376
Proposed sale 2 Jun 2026
Value US$899,346.42 | Price 127.26 | Shares 7,067
Planned sale 1 Jun 2026
Value US$100,000.00 | Price 130.34 | Shares 1,000
Planned sale 1 Jun 2026
Value US$100,000.00 | Price 129.62 | Shares 1,000
Planned sale 1 Jun 2026
Value US$100,000.00 | Price 128.77 | Shares 1,000
Planned sale 1 Jun 2026
Value US$100,000.00 | Price 127.72 | Shares 1,000
Proposed sale 1 Jun 2026
Value US$258,192.95 | Price 129.10 | Shares 2,000
Planned sale 15 May 2026
Value US$857,920.00 | Price 122.56 | Shares 7,000
Proposed sale 15 May 2026
Value US$857,920.00 | Price 122.56 | Shares 7,000
Planned sale 11 May 2026
Value US$210,751.02 | Price 130.82 | Shares 1,611
Planned sale 11 May 2026
Value US$939,999.06 | Price 129.87 | Shares 7,238
Planned sale 11 May 2026
Value US$4,066,117.92 | Price 129.12 | Shares 31,491
Planned sale 11 May 2026
Value US$4,442,372.20 | Price 128.17 | Shares 34,660
Proposed sale 11 May 2026
Value US$9,714,750.00 | Price 129.53 | Shares 75,000
Planned sale 4 May 2026
Value US$15,112.80 | Price 125.94 | Shares 120
Planned sale 4 May 2026
Value US$401,769.92 | Price 125.24 | Shares 3,208
Planned sale 4 May 2026
Value US$566,184.00 | Price 124.00 | Shares 4,566
Planned sale 4 May 2026
Value US$292,813.75 | Price 123.29 | Shares 2,375
Planned sale 4 May 2026
Value US$12,968.73 | Price 125.91 | Shares 103
Planned sale 4 May 2026
Value US$405,313.15 | Price 125.29 | Shares 3,235
Planned sale 4 May 2026
Value US$546,751.80 | Price 123.98 | Shares 4,410
Planned sale 4 May 2026
Value US$310,536.78 | Price 123.18 | Shares 2,521
Proposed sale 4 May 2026
Value US$2,551,423.42 | Price 124.23 | Shares 20,538
Planned sale 1 May 2026
Value US$91,002.00 | Price 125.52 | Shares 725
Planned sale 1 May 2026
Value US$1,204,113.36 | Price 125.52 | Shares 9,593
Planned sale 1 May 2026
Value US$8,485.72 | Price 124.79 | Shares 68
Planned sale 1 May 2026
Value US$90,664.77 | Price 123.69 | Shares 733
Planned sale 1 May 2026
Value US$31,745.63 | Price 122.57 | Shares 259
Planned sale 1 May 2026
Value US$64,152.00 | Price 121.50 | Shares 528
Planned sale 1 May 2026
Value US$21,432.98 | Price 120.41 | Shares 178
Planned sale 1 May 2026
Value US$10,754.10 | Price 119.49 | Shares 90
Planned sale 1 May 2026
Value US$11,602.22 | Price 118.39 | Shares 98
Planned sale 1 May 2026
Value US$5,381.54 | Price 116.99 | Shares 46
Proposed sale 1 May 2026
Value US$91,002.00 | Price 125.52 | Shares 725
Proposed sale 1 May 2026
Value US$1,204,113.36 | Price 125.52 | Shares 9,593
Proposed sale 1 May 2026
Value US$244,222.44 | Price 122.11 | Shares 2,000
Planned sale 17 Apr 2026
Value US$23,667,805.00 | Price 115.00 | Shares 205,807
Proposed sale 17 Apr 2026
Value US$23,667,805.00 | Price 115.00 | Shares 205,807
Planned sale 16 Apr 2026
Value US$2,754,750.00 | Price 110.19 | Shares 25,000
Planned sale 16 Apr 2026
Value US$377,993.27 | Price 110.17 | Shares 3,431
Proposed sale 16 Apr 2026
Value US$2,733,250.00 | Price 109.33 | Shares 25,000
Proposed sale 16 Apr 2026
Value US$377,993.27 | Price 110.17 | Shares 3,431
Planned sale 15 Apr 2026
Value US$749,000.00 | Price 107.00 | Shares 7,000
Proposed sale 15 Apr 2026
Value US$749,000.00 | Price 107.00 | Shares 7,000
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2026-06-16 2026-06-15 PlS Planned sale

CFO & COO

Officer
54,109 +38.6%
339.60
US$1,425,590
54,109 +38.6% 339.60 US$1,425,590
2026-06-15 2026-06-15 PrS Proposed sale

Officer

Officer
27,498
272.92
US$78,100
27,498 272.92 US$78,100
2026-06-12 2026-06-12 PlS Planned sale

Pres, Devices, Prod, and Tech

Officer
42,909 -24.6%
355.38
US$2,848,899
42,909 -24.6% 355.38 US$2,848,899
2026-06-12 2026-06-12 PlS Planned sale

CEO and Chairman BOD

Executive Director Large shareholder
1,000 -100.0%
130.00
US$100,000
1,000 -100.0% 130.00 US$100,000
2026-06-12 2026-06-12 PrS Proposed sale

Director; Officer; 10% Stockholder

Executive Director Large shareholder
1,000
119.64
US$100,000
1,000 119.64 US$100,000
2026-06-12 2026-06-12 PrS Proposed sale

Officer

Officer
1,000
144.00
US$100,000
1,000 144.00 US$100,000
2026-06-12 2026-06-11 S Sale Non-Executive Director
1,000 -13.4%
119.64
US$100,000
1,000 -13.4% 119.64 US$100,000
2026-06-11 2026-06-10 PlS Planned sale

CEO and Chairman BOD

Executive Director Large shareholder
1,000 -100.0%
120.17
US$100,000
1,000 -100.0% 120.17 US$100,000
2026-06-11 2026-06-10 PlS Planned sale

CEO and Chairman BOD

Executive Director Large shareholder
1,000 -56.4%
119.01
US$100,000
1,000 -56.4% 119.01 US$100,000
2026-06-11 2026-06-10 PlS Planned sale

CEO and Chairman BOD

Executive Director Large shareholder
1,000 -31.9%
118.28
US$100,000
1,000 -31.9% 118.28 US$100,000
2026-06-11 2026-06-10 PlS Planned sale

CEO and Chairman BOD

Executive Director Large shareholder
1,000 -27.0%
117.01
US$100,000
1,000 -27.0% 117.01 US$100,000
2026-06-11 2026-06-10 PlS Planned sale

CEO and Chairman BOD

Executive Director Large shareholder
1,000 -100.0%
120.17
US$100,000
1,000 -100.0% 120.17 US$100,000
2026-06-11 2026-06-10 PlS Planned sale

CEO and Chairman BOD

Executive Director Large shareholder
1,000 -56.4%
119.01
US$100,000
1,000 -56.4% 119.01 US$100,000
2026-06-11 2026-06-10 PlS Planned sale

CEO and Chairman BOD

Executive Director Large shareholder
1,000 -31.9%
118.28
US$100,000
1,000 -31.9% 118.28 US$100,000
2026-06-11 2026-06-10 PlS Planned sale

CEO and Chairman BOD

Executive Director Large shareholder
1,000 -27.0%
117.01
US$100,000
1,000 -27.0% 117.01 US$100,000
2026-06-10 2026-06-10 PrS Proposed sale

Director; Officer; 10% Stockholder

Executive Director Large shareholder
1,000
120.91
US$100,000
1,000 120.91 US$100,000
2026-06-08 2026-06-04 PlS Planned sale

President, Roku Media

Officer
1,000 -20.0%
125.68
US$100,000
1,000 -20.0% 125.68 US$100,000
2026-06-08 2026-06-04 PlS Planned sale

President, Roku Media

Officer
1,000 -22.3%
124.74
US$100,000
1,000 -22.3% 124.74 US$100,000
2026-06-08 2026-06-04 PlS Planned sale

President, Roku Media

Officer
1,000 -2.8%
123.70
US$100,000
1,000 -2.8% 123.70 US$100,000
2026-06-08 2026-06-04 PlS Planned sale

President, Roku Media

Officer
1,000 -1.2%
122.86
US$100,000
1,000 -1.2% 122.86 US$100,000
2026-06-08 2026-06-04 PlS Planned sale

President, Roku Media

Officer
1,000 -5.3%
126.07
US$100,000
1,000 -5.3% 126.07 US$100,000
2026-06-08 2026-06-04 PlS Planned sale

President, Roku Media

Officer
1,000 -23.4%
125.28
US$100,000
1,000 -23.4% 125.28 US$100,000
2026-06-08 2026-06-04 PlS Planned sale

President, Roku Media

Officer
1,000 -14.8%
124.60
US$100,000
1,000 -14.8% 124.60 US$100,000
2026-06-08 2026-06-04 PlS Planned sale

President, Roku Media

Officer
1,000 -3.5%
123.13
US$100,000
1,000 -3.5% 123.13 US$100,000
2026-06-04 2026-06-04 PrS Proposed sale

Officer

Officer
1,000
124.94
US$100,000
1,000 124.94 US$100,000
2026-06-03 2026-06-02 PlS Planned sale

President, Roku Media

Officer
1,000 -31.7%
127.26
US$100,000
1,000 -31.7% 127.26 US$100,000
2026-06-03 2026-06-02 PlS Planned sale

President, Subscriptions

Officer
1,000 -7.9%
127.26
US$100,000
1,000 -7.9% 127.26 US$100,000
2026-06-03 2026-06-02 PlS Planned sale

VP, CAO

Officer
1,000 -6.6%
127.26
US$100,000
1,000 -6.6% 127.26 US$100,000
2026-06-03 2026-06-02 PlS Planned sale

SVP & General Counsel

Officer
1,000 -33.3%
127.26
US$100,000
1,000 -33.3% 127.26 US$100,000
2026-06-02 2026-06-02 PrS Proposed sale

Officer

Officer
546
127.26
US$69,484
546 127.26 US$69,484
2026-06-02 2026-06-02 PrS Proposed sale

Officer

Officer
2,999
127.26
US$381,653
2,999 127.26 US$381,653
2026-06-02 2026-06-02 PrS Proposed sale

Officer

Officer
4,376
127.26
US$556,890
4,376 127.26 US$556,890
2026-06-02 2026-06-02 PrS Proposed sale

Officer

Officer
7,067
127.26
US$899,346
7,067 127.26 US$899,346
2026-06-03 2026-06-01 PlS Planned sale Non-Executive Director
1,000 -1.0%
130.34
US$100,000
1,000 -1.0% 130.34 US$100,000
2026-06-03 2026-06-01 PlS Planned sale Non-Executive Director
1,000 -12.4%
129.62
US$100,000
1,000 -12.4% 129.62 US$100,000
2026-06-03 2026-06-01 PlS Planned sale Non-Executive Director
1,000 -4.4%
128.77
US$100,000
1,000 -4.4% 128.77 US$100,000
2026-06-03 2026-06-01 PlS Planned sale Non-Executive Director
1,000 -4.1%
127.72
US$100,000
1,000 -4.1% 127.72 US$100,000
2026-06-01 2026-06-01 PrS Proposed sale

Director

Non-Executive Director
2,000
129.10
US$258,193
2,000 129.10 US$258,193
2026-05-18 2026-05-15 PlS Planned sale

CFO & COO

Officer
7,000 -9.0%
122.56
US$857,920
7,000 -9.0% 122.56 US$857,920
2026-05-15 2026-05-15 PrS Proposed sale

Officer

Officer
7,000
122.56
US$857,920
7,000 122.56 US$857,920
2026-05-13 2026-05-11 PlS Planned sale

CEO and Chairman BOD

Executive Director Large shareholder
1,611 -100.0%
130.82
US$210,751
1,611 -100.0% 130.82 US$210,751
2026-05-13 2026-05-11 PlS Planned sale

CEO and Chairman BOD

Executive Director Large shareholder
7,238 -81.8%
129.87
US$939,999
7,238 -81.8% 129.87 US$939,999
2026-05-13 2026-05-11 PlS Planned sale

CEO and Chairman BOD

Executive Director Large shareholder
31,491 -78.1%
129.12
US$4,066,118
31,491 -78.1% 129.12 US$4,066,118
2026-05-13 2026-05-11 PlS Planned sale

CEO and Chairman BOD

Executive Director Large shareholder
34,660 -46.2%
128.17
US$4,442,372
34,660 -46.2% 128.17 US$4,442,372
2026-05-11 2026-05-11 PrS Proposed sale

Director; Officer; 10% Stockholder

Executive Director Large shareholder
75,000
129.53
US$9,714,750
75,000 129.53 US$9,714,750
2026-05-05 2026-05-04 PlS Planned sale

President, Roku Media

Officer
120 -1.5%
125.94
US$15,113
120 -1.5% 125.94 US$15,113
2026-05-05 2026-05-04 PlS Planned sale

President, Roku Media

Officer
3,208 -29.1%
125.24
US$401,770
3,208 -29.1% 125.24 US$401,770
2026-05-05 2026-05-04 PlS Planned sale

President, Roku Media

Officer
4,566 -29.3%
124.00
US$566,184
4,566 -29.3% 124.00 US$566,184
2026-05-05 2026-05-04 PlS Planned sale

President, Roku Media

Officer
2,375 -13.2%
123.29
US$292,814
2,375 -13.2% 123.29 US$292,814
2026-05-05 2026-05-04 PlS Planned sale

President, Roku Media

Officer
103 -1.3%
125.91
US$12,969
103 -1.3% 125.91 US$12,969
2026-05-05 2026-05-04 PlS Planned sale

President, Roku Media

Officer
3,235 -29.3%
125.29
US$405,313
3,235 -29.3% 125.29 US$405,313
2026-05-05 2026-05-04 PlS Planned sale

President, Roku Media

Officer
4,410 -28.5%
123.98
US$546,752
4,410 -28.5% 123.98 US$546,752
2026-05-05 2026-05-04 PlS Planned sale

President, Roku Media

Officer
2,521 -14.0%
123.18
US$310,537
2,521 -14.0% 123.18 US$310,537
2026-05-04 2026-05-04 PrS Proposed sale

Officer

Officer
20,538
124.23
US$2,551,423
20,538 124.23 US$2,551,423
2026-05-05 2026-05-01 PlS Planned sale

VP, CAO

Officer
725 -10.4%
125.52
US$91,002
725 -10.4% 125.52 US$91,002
2026-05-05 2026-05-01 PlS Planned sale

President, Subscriptions

Officer
9,593 -15.9%
125.52
US$1,204,113
9,593 -15.9% 125.52 US$1,204,113
2026-05-05 2026-05-01 PlS Planned sale Non-Executive Director
68 -0.9%
124.79
US$8,486
68 -0.9% 124.79 US$8,486
2026-05-05 2026-05-01 PlS Planned sale Non-Executive Director
733 -8.5%
123.69
US$90,665
733 -8.5% 123.69 US$90,665
2026-05-05 2026-05-01 PlS Planned sale Non-Executive Director
259 -2.9%
122.57
US$31,746
259 -2.9% 122.57 US$31,746
2026-05-05 2026-05-01 PlS Planned sale Non-Executive Director
528 -5.6%
121.50
US$64,152
528 -5.6% 121.50 US$64,152
2026-05-05 2026-05-01 PlS Planned sale Non-Executive Director
178 -1.9%
120.41
US$21,433
178 -1.9% 120.41 US$21,433
2026-05-05 2026-05-01 PlS Planned sale Non-Executive Director
90 -0.9%
119.49
US$10,754
90 -0.9% 119.49 US$10,754
2026-05-05 2026-05-01 PlS Planned sale Non-Executive Director
98 -1.0%
118.39
US$11,602
98 -1.0% 118.39 US$11,602
2026-05-05 2026-05-01 PlS Planned sale Non-Executive Director
46 -0.5%
116.99
US$5,382
46 -0.5% 116.99 US$5,382
2026-05-01 2026-05-01 PrS Proposed sale

Officer

Officer
725
125.52
US$91,002
725 125.52 US$91,002
2026-05-01 2026-05-01 PrS Proposed sale

Officer

Officer
9,593
125.52
US$1,204,113
9,593 125.52 US$1,204,113
2026-05-01 2026-05-01 PrS Proposed sale

Director

Non-Executive Director
2,000
122.11
US$244,222
2,000 122.11 US$244,222
2026-04-21 2026-04-17 PlS Planned sale

President, Roku Media

Officer
205,807 -96.4%
115.00
US$23,667,805
205,807 -96.4% 115.00 US$23,667,805
2026-04-17 2026-04-17 PrS Proposed sale

Officer

Officer
205,807
115.00
US$23,667,805
205,807 115.00 US$23,667,805
2026-04-16 2026-04-16 PlS Planned sale

CEO and Chairman BOD

Executive Director Large shareholder
25,000 -100.0%
110.19
US$2,754,750
25,000 -100.0% 110.19 US$2,754,750
2026-04-16 2026-04-16 PlS Planned sale

President, Roku Media

Officer
3,431 -30.8%
110.17
US$377,993
3,431 -30.8% 110.17 US$377,993
2026-04-16 2026-04-16 PrS Proposed sale

Director; Officer; 10% Stockholder

Executive Director Large shareholder
25,000
109.33
US$2,733,250
25,000 109.33 US$2,733,250
2026-04-16 2026-04-16 PrS Proposed sale

Officer

Officer
3,431
110.17
US$377,993
3,431 110.17 US$377,993
2026-04-16 2026-04-15 PlS Planned sale

CFO & COO

Officer
7,000 -8.2%
107.00
US$749,000
7,000 -8.2% 107.00 US$749,000
2026-04-15 2026-04-15 PrS Proposed sale

Officer

Officer
7,000
107.00
US$749,000
7,000 107.00 US$749,000