Rocky Brands Inc (RCKY)

Rocky Brands experienced significant insider selling over the past ninety days, totaling approximately 1.2 million dollars in net value. Following a strong earnings report, multiple directors and executives offloaded shares. These eighteen transactions reflect a clear divestment trend, occurring while the stock price maintains a position near its yearly high.
Ticker: RCKY Exchange: NSM


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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Rocky Brands Inc. Upgrade to see score, net flow, insiders and the full signal context.

Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
3.6
Moore Robert Burton Jr. Non-Executive Director
Transaction date
Sale
Price
227.10
Quantity 80,269 -23.2%
Value US$3,221,306
3.6
Moore Robert Burton Jr. Director Non-Executive Director
Transaction date
Proposed sale
Price
356.63
Quantity 49,023
Value US$1,870,384
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
485.59
Quantity 56,178 +38.3%
Value US$1,623,796
3.8
Jordan William L Non-Executive Director
Transaction date
Sale
Price
51.87
Quantity 989 -4.5%
Value US$51,299
2.1
Hahn Robyn R. Non-Executive Director
Transaction date
Sale
Price
50.97
Quantity 3,000 -32.9%
Value US$152,910
3.5
LOVELAND CURTIS A Director Non-Executive Director
Transaction date
Proposed sale
Price
50.85
Quantity 3,483
Value US$177,123
2.1
Hahn Robyn R. Director Non-Executive Director
Transaction date
Proposed sale
Price
51.91
Quantity 3,000
Value US$155,730
2.7
Finn Michael L Non-Executive Director
Transaction date
Sale
Price
50.97
Quantity 3,000 -8.9%
Value US$152,913
2.7
Michael L Finn Director Non-Executive Director
Transaction date
Proposed sale
Price
39.80
Quantity 3,000
Value US$119,400
2.1
Winbigler Tracie A. Non-Executive Director
Transaction date
Sale
Price
47.45
Quantity 3,000 -17.4%
Value US$142,337
3.8
Jordan William L Non-Executive Director
Transaction date
Sale
Price
48.48
Quantity 2,011 -8.4%
Value US$97,493
2.1
Tracie Anne Winbigler Director Non-Executive Director
Transaction date
Proposed sale
Price
48.84
Quantity 3,000
Value US$146,520
3.8
Jordan William L Director Non-Executive Director
Transaction date
Proposed sale
Price
50.00
Quantity 3,000
Value US$150,000
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
49.62
Quantity 3,000 -3.0%
Value US$148,860
3.0
Haning G Courtney Non-Executive Director
Transaction date
Sale
Price
49.06
Quantity 3,000 -13.2%
Value US$147,180
3.8
Smith Dwight Eric Non-Executive Director
Transaction date
Purchase
Price
48.63
Quantity 500 +3.2%
Value US$24,315
3.5
LOVELAND CURTIS A Director Non-Executive Director
Transaction date
Proposed sale
Price
49.05
Quantity 3,000
Value US$147,135
3.0
Haning G Courtney Officer Officer
Transaction date
Proposed sale
Price
49.10
Quantity 3,000
Value US$147,300
2.1
Hahn Robyn R. Non-Executive Director
Transaction date
Sale
Price
30.56
Quantity 3,800 -45.8%
Value US$116,128
2.1
Hahn Robyn R. Director Non-Executive Director
Transaction date
Proposed sale
Price
30.63
Quantity 3,800
Value US$116,394
3.8
Smith Dwight Eric Non-Executive Director
Transaction date
Purchase
Price
28.98
Quantity 300 +2.2%
Value US$8,694
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
32.39
Quantity 2,162 -100.0%
Value US$70,027
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
32.43
Quantity 4,775 -4.8%
Value US$154,853
2.2
Wortham Byron SVP Georgia Boot & Durango Officer
Transaction date
Sale
Price
29.90
Quantity 6,600 -100.0%
Value US$197,329
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
29.65
Quantity 2,619 -54.8%
Value US$77,653
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
28.75
Quantity 1,000 -1.0%
Value US$28,750
2.2
Wortham Byron Officer Officer
Transaction date
Proposed sale
Price
30.01
Quantity 6,600
Value US$198,060
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
28.80
Quantity 4,000 -3.8%
Value US$115,200
3.5
LOVELAND CURTIS A Director Non-Executive Director
Transaction date
Proposed sale
Price
28.58
Quantity 14,556
Value US$416,010
2.7
Finn Michael L Non-Executive Director
Transaction date
Sale
Price
29.73
Quantity 5,000 -13.7%
Value US$148,650
2.7
Michael L Finn Director Non-Executive Director
Transaction date
Proposed sale
Price
29.90
Quantity 5,000
Value US$149,500
2.1
Hahn Robyn R. Non-Executive Director
Transaction date
Sale
Price
29.52
Quantity 2,500 -24.6%
Value US$73,800
2.1
Hahn Robyn R. Director Non-Executive Director
Transaction date
Proposed sale
Price
29.77
Quantity 2,500
Value US$74,425
2.1
Winbigler Tracie A. Non-Executive Director
Transaction date
Sale
Price
29.95
Quantity 5,000 -41.7%
Value US$149,750
2.1
Tracie Anne Winbigler Director Non-Executive Director
Transaction date
Proposed sale
Price
30.51
Quantity 5,000
Value US$152,550
3.8
Jordan William L Non-Executive Director
Transaction date
Sale
Price
30.10
Quantity 5,000 -21.1%
Value US$150,500
3.8
Jordan William L Director Non-Executive Director
Transaction date
Proposed sale
Price
30.13
Quantity 5,000
Value US$150,650
3.0
Haning G Courtney Non-Executive Director
Transaction date
Sale
Price
31.00
Quantity 5,000 -20.4%
Value US$155,000
3.0
Haning G Courtney Officer Officer
Transaction date
Proposed sale
Price
25.15
Quantity 5,000
Value US$125,750
3.8
Smith Dwight Eric Non-Executive Director
Transaction date
Purchase
Price
23.46
Quantity 200 +1.6%
Value US$4,691
3.8
Smith Dwight Eric Non-Executive Director
Transaction date
Purchase
Price
18.61
Quantity 1,000 +9.8%
Value US$18,610
3.6
Moore Robert Burton Jr. Non-Executive Director
Transaction date
Sale
Price
20.75
Quantity 5,000 -16.4%
Value US$103,732
3.6
Moore Robert Burton Jr. Director Non-Executive Director
Transaction date
Proposed sale
Price
20.88
Quantity 5,000
Value US$104,400
3.8
Smith Dwight Eric Non-Executive Director
Transaction date
Purchase
Price
20.47
Quantity 500 +5.7%
Value US$10,235
3.0
Haning G Courtney Officer Officer
Transaction date
Proposed sale
Price
34.28
Quantity 4,000
Value US$137,120
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
37.00
Quantity 4,000 -4.0%
Value US$148,000
3.5
LOVELAND CURTIS A Director Non-Executive Director
Transaction date
Proposed sale
Price
37.10
Quantity 4,000
Value US$148,400
3.6
Moore Robert Burton Jr. Non-Executive Director
Transaction date
Sale
Price
38.82
Quantity 9,000 -23.4%
Value US$349,380
3.6
Moore Robert Burton Jr. Director Non-Executive Director
Transaction date
Proposed sale
Price
38.90
Quantity 9,000
Value US$350,100
3.0
Haning G Courtney BOARD MEMBER
Transaction date
Proposed sale
Price
35.70
Quantity 9,000
Value US$321,300
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
35.40
Quantity 1,147 -19.3%
Value US$40,604
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
35.15
Quantity 979 -1.0%
Value US$34,411
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
35.33
Quantity 3,472 -36.9%
Value US$122,666
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
36.50
Quantity 1,600 -14.5%
Value US$58,400
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
35.43
Quantity 2,161 -2.2%
Value US$76,564
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
36.35
Quantity 354 -0.4%
Value US$12,868
3.5
LOVELAND CURTIS A Director Non-Executive Director
Transaction date
Proposed sale
Price
35.64
Quantity 3,494
Value US$124,526
3.5
LOVELAND CURTIS A Director Non-Executive Director
Transaction date
Proposed sale
Price
35.64
Quantity 11,000
Value US$392,040
3.0
Haning G Courtney Non-Executive Director
Transaction date
Sale
Price
32.78
Quantity 5,000 -19.5%
Value US$163,900
3.0
Haning G Courtney Board Member
Transaction date
Proposed sale
Price
33.09
Quantity 5,000
Value US$165,450
3.6
BROOKS MIKE Non-Executive Director
Transaction date
Sale
Price
29.27
Quantity 4,000 -1.8%
Value US$117,080
3.6
BROOKS MIKE Director Non-Executive Director
Transaction date
Proposed sale
Price
29.27
Quantity 4,000
Value US$117,080
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
30.52
Quantity 4,000 -3.9%
Value US$122,080
3.6
Moore Robert Burton Jr. Non-Executive Director
Transaction date
Sale
Price
31.11
Quantity 4,000 -12.4%
Value US$124,459
3.5
LOVELAND CURTIS A Officer Officer
Transaction date
Proposed sale
Price
26.00
Quantity 4,000
Value US$104,000
3.6
Moore Robert Burton Jr. Director Non-Executive Director
Transaction date
Proposed sale
Price
30.58
Quantity 4,000
Value US$122,320
3.0
Haning G Courtney Non-Executive Director
Transaction date
Sale
Price
30.00
Quantity 4,000 -14.1%
Value US$120,000
2.7
Finn Michael L Non-Executive Director
Transaction date
Sale
Price
30.82
Quantity 4,000 -13.2%
Value US$123,278
2.7
Michael Finn Director Non-Executive Director
Transaction date
Proposed sale
Price
26.00
Quantity 4,000
Value US$104,000
3.0
Haning G Courtney Officer Officer
Transaction date
Proposed sale
Price
29.25
Quantity 4,000
Value US$117,000
3.8
Smith Dwight Eric Non-Executive Director
Transaction date
Purchase
Price
19.49
Quantity 1,000 +18.1%
Value US$19,494
3.8
Smith Dwight Eric Non-Executive Director
Transaction date
Purchase
Price
19.48
Quantity 1,000 +30.3%
Value US$19,480
3.8
Smith Dwight Eric Non-Executive Director
Transaction date
Purchase
Price
19.63
Quantity 400 +19.6%
Value US$7,852
1.4
Brooks Jason Chmn, President and CEO Executive Director
Transaction date
Purchase
Price
18.88
Quantity 1,000 +8.9%
Value US$18,880
1.7
Robertson Thomas D. COO, CFO & Treasurer Officer
Transaction date
Purchase
Price
18.90
Quantity 1,300 +10.2%
Value US$24,575
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2026-08-07 2026-08-05 S Sale Non-Executive Director
80,269 -23.2%
227.10
US$3,221,306
80,269 -23.2% 227.10 US$3,221,306
2026-08-05 2026-08-05 PrS Proposed sale

Director

Non-Executive Director
49,023
356.63
US$1,870,384
49,023 356.63 US$1,870,384
2026-08-05 2026-08-04 S Sale

Assistant Secretary

Executive Director
56,178 +38.3%
485.59
US$1,623,796
56,178 +38.3% 485.59 US$1,623,796
2026-08-05 2026-08-04 S Sale Non-Executive Director
989 -4.5%
51.87
US$51,299
989 -4.5% 51.87 US$51,299
2026-08-04 2026-08-04 S Sale Non-Executive Director
3,000 -32.9%
50.97
US$152,910
3,000 -32.9% 50.97 US$152,910
2026-08-04 2026-08-04 PrS Proposed sale

Director

Non-Executive Director
3,483
50.85
US$177,123
3,483 50.85 US$177,123
2026-08-04 2026-08-04 PrS Proposed sale

Director

Non-Executive Director
3,000
51.91
US$155,730
3,000 51.91 US$155,730
2026-08-04 2026-08-03 S Sale Non-Executive Director
3,000 -8.9%
50.97
US$152,913
3,000 -8.9% 50.97 US$152,913
2026-08-03 2026-08-03 PrS Proposed sale

Director

Non-Executive Director
3,000
39.80
US$119,400
3,000 39.80 US$119,400
2026-08-03 2026-07-31 S Sale Non-Executive Director
3,000 -17.4%
47.45
US$142,337
3,000 -17.4% 47.45 US$142,337
2026-08-03 2026-07-31 S Sale Non-Executive Director
2,011 -8.4%
48.48
US$97,493
2,011 -8.4% 48.48 US$97,493
2026-07-31 2026-07-31 PrS Proposed sale

Director

Non-Executive Director
3,000
48.84
US$146,520
3,000 48.84 US$146,520
2026-07-31 2026-07-31 PrS Proposed sale

Director

Non-Executive Director
3,000
50.00
US$150,000
3,000 50.00 US$150,000
2026-08-03 2026-07-30 S Sale

Assistant Secretary

Executive Director
3,000 -3.0%
49.62
US$148,860
3,000 -3.0% 49.62 US$148,860
2026-08-03 2026-07-30 S Sale Non-Executive Director
3,000 -13.2%
49.06
US$147,180
3,000 -13.2% 49.06 US$147,180
2026-08-03 2026-07-30 B Purchase Non-Executive Director
500 +3.2%
48.63
US$24,315
500 +3.2% 48.63 US$24,315
2026-07-30 2026-07-30 PrS Proposed sale

Director

Non-Executive Director
3,000
49.05
US$147,135
3,000 49.05 US$147,135
2026-07-30 2026-07-30 PrS Proposed sale

Officer

Officer
3,000
49.10
US$147,300
3,000 49.10 US$147,300
2025-12-02 2025-11-26 S Sale Non-Executive Director
3,800 -45.8%
30.56
US$116,128
3,800 -45.8% 30.56 US$116,128
2025-11-26 2025-11-26 PrS Proposed sale

Director

Non-Executive Director
3,800
30.63
US$116,394
3,800 30.63 US$116,394
2025-11-07 2025-11-06 B Purchase Non-Executive Director
300 +2.2%
28.98
US$8,694
300 +2.2% 28.98 US$8,694
2025-11-06 2025-11-06 S Sale

Assistant Secretary

Executive Director
2,162 -100.0%
32.39
US$70,027
2,162 -100.0% 32.39 US$70,027
2025-11-06 2025-11-06 S Sale

Assistant Secretary

Executive Director
4,775 -4.8%
32.43
US$154,853
4,775 -4.8% 32.43 US$154,853
2025-11-07 2025-11-05 S Sale

SVP Georgia Boot & Durango

Officer
6,600 -100.0%
29.90
US$197,329
6,600 -100.0% 29.90 US$197,329
2025-11-06 2025-11-05 S Sale

Assistant Secretary

Executive Director
2,619 -54.8%
29.65
US$77,653
2,619 -54.8% 29.65 US$77,653
2025-11-06 2025-11-05 S Sale

Assistant Secretary

Executive Director
1,000 -1.0%
28.75
US$28,750
1,000 -1.0% 28.75 US$28,750
2025-11-05 2025-11-05 PrS Proposed sale

Officer

Officer
6,600
30.01
US$198,060
6,600 30.01 US$198,060
2025-11-06 2025-11-04 S Sale

Assistant Secretary

Executive Director
4,000 -3.8%
28.80
US$115,200
4,000 -3.8% 28.80 US$115,200
2025-10-30 2025-10-30 PrS Proposed sale

Director

Non-Executive Director
14,556
28.58
US$416,010
14,556 28.58 US$416,010
2025-09-05 2025-09-04 S Sale Non-Executive Director
5,000 -13.7%
29.73
US$148,650
5,000 -13.7% 29.73 US$148,650
2025-09-04 2025-09-04 PrS Proposed sale

Director

Non-Executive Director
5,000
29.90
US$149,500
5,000 29.90 US$149,500
2025-09-05 2025-09-03 S Sale Non-Executive Director
2,500 -24.6%
29.52
US$73,800
2,500 -24.6% 29.52 US$73,800
2025-09-03 2025-09-03 PrS Proposed sale

Director

Non-Executive Director
2,500
29.77
US$74,425
2,500 29.77 US$74,425
2025-09-05 2025-09-02 S Sale Non-Executive Director
5,000 -41.7%
29.95
US$149,750
5,000 -41.7% 29.95 US$149,750
2025-09-02 2025-09-02 PrS Proposed sale

Director

Non-Executive Director
5,000
30.51
US$152,550
5,000 30.51 US$152,550
2025-09-02 2025-08-29 S Sale Non-Executive Director
5,000 -21.1%
30.10
US$150,500
5,000 -21.1% 30.10 US$150,500
2025-08-29 2025-08-29 PrS Proposed sale

Director

Non-Executive Director
5,000
30.13
US$150,650
5,000 30.13 US$150,650
2025-08-28 2025-08-26 S Sale Non-Executive Director
5,000 -20.4%
31.00
US$155,000
5,000 -20.4% 31.00 US$155,000
2025-08-01 2025-08-01 PrS Proposed sale

Officer

Officer
5,000
25.15
US$125,750
5,000 25.15 US$125,750
2025-06-05 2025-06-04 B Purchase Non-Executive Director
200 +1.6%
23.46
US$4,691
200 +1.6% 23.46 US$4,691
2025-03-06 2025-03-04 B Purchase Non-Executive Director
1,000 +9.8%
18.61
US$18,610
1,000 +9.8% 18.61 US$18,610
2024-11-25 2024-11-21 S Sale Non-Executive Director
5,000 -16.4%
20.75
US$103,732
5,000 -16.4% 20.75 US$103,732
2024-11-20 2024-11-20 PrS Proposed sale

Director

Non-Executive Director
5,000
20.88
US$104,400
5,000 20.88 US$104,400
2024-11-06 2024-11-04 B Purchase Non-Executive Director
500 +5.7%
20.47
US$10,235
500 +5.7% 20.47 US$10,235
2024-08-01 2024-08-01 PrS Proposed sale

Officer

Officer
4,000
34.28
US$137,120
4,000 34.28 US$137,120
2024-06-12 2024-06-11 S Sale

Assistant Secretary

Executive Director
4,000 -4.0%
37.00
US$148,000
4,000 -4.0% 37.00 US$148,000
2024-06-10 2024-06-07 PrS Proposed sale

Director

Non-Executive Director
4,000
37.10
US$148,400
4,000 37.10 US$148,400
2024-06-07 2024-06-05 S Sale Non-Executive Director
9,000 -23.4%
38.82
US$349,380
9,000 -23.4% 38.82 US$349,380
2024-06-05 2024-06-05 PrS Proposed sale

Director

Non-Executive Director
9,000
38.90
US$350,100
9,000 38.90 US$350,100
2024-05-23 2024-05-23 PrS Proposed sale

BOARD MEMBER

9,000
35.70
US$321,300
9,000 35.70 US$321,300
2024-05-08 2024-05-07 S Sale

Assistant Secretary

Executive Director
1,147 -19.3%
35.40
US$40,604
1,147 -19.3% 35.40 US$40,604
2024-05-08 2024-05-07 S Sale

Assistant Secretary

Executive Director
979 -1.0%
35.15
US$34,411
979 -1.0% 35.15 US$34,411
2024-05-08 2024-05-06 S Sale

Assistant Secretary

Executive Director
3,472 -36.9%
35.33
US$122,666
3,472 -36.9% 35.33 US$122,666
2024-05-08 2024-05-06 S Sale

Assistant Secretary

Executive Director
1,600 -14.5%
36.50
US$58,400
1,600 -14.5% 36.50 US$58,400
2024-05-08 2024-05-06 S Sale

Assistant Secretary

Executive Director
2,161 -2.2%
35.43
US$76,564
2,161 -2.2% 35.43 US$76,564
2024-05-08 2024-05-06 S Sale

Assistant Secretary

Executive Director
354 -0.4%
36.35
US$12,868
354 -0.4% 36.35 US$12,868
2024-05-06 2024-05-06 PrS Proposed sale

Director

Non-Executive Director
3,494
35.64
US$124,526
3,494 35.64 US$124,526
2024-05-06 2024-05-06 PrS Proposed sale

Director

Non-Executive Director
11,000
35.64
US$392,040
11,000 35.64 US$392,040
2024-05-03 2024-05-02 S Sale Non-Executive Director
5,000 -19.5%
32.78
US$163,900
5,000 -19.5% 32.78 US$163,900
2024-05-02 2024-05-02 PrS Proposed sale

Board Member

5,000
33.09
US$165,450
5,000 33.09 US$165,450
2023-12-14 2023-12-13 S Sale Non-Executive Director
4,000 -1.8%
29.27
US$117,080
4,000 -1.8% 29.27 US$117,080
2023-12-13 2023-12-13 PrS Proposed sale

Director

Non-Executive Director
4,000
29.27
US$117,080
4,000 29.27 US$117,080
2023-12-13 2023-12-11 S Sale

Assistant Secretary

Executive Director
4,000 -3.9%
30.52
US$122,080
4,000 -3.9% 30.52 US$122,080
2023-12-12 2023-12-11 S Sale Non-Executive Director
4,000 -12.4%
31.11
US$124,459
4,000 -12.4% 31.11 US$124,459
2023-12-11 2023-12-11 PrS Proposed sale

Officer

Officer
4,000
26.00
US$104,000
4,000 26.00 US$104,000
2023-12-11 2023-12-11 PrS Proposed sale

Director

Non-Executive Director
4,000
30.58
US$122,320
4,000 30.58 US$122,320
2023-12-12 2023-12-08 S Sale Non-Executive Director
4,000 -14.1%
30.00
US$120,000
4,000 -14.1% 30.00 US$120,000
2023-12-12 2023-12-08 S Sale Non-Executive Director
4,000 -13.2%
30.82
US$123,278
4,000 -13.2% 30.82 US$123,278
2023-12-08 2023-12-08 PrS Proposed sale

Director

Non-Executive Director
4,000
26.00
US$104,000
4,000 26.00 US$104,000
2023-12-06 2023-12-06 PrS Proposed sale

Officer

Officer
4,000
29.25
US$117,000
4,000 29.25 US$117,000
2023-11-07 2023-11-03 B Purchase Non-Executive Director
1,000 +18.1%
19.49
US$19,494
1,000 +18.1% 19.49 US$19,494
2023-08-22 2023-08-18 B Purchase Non-Executive Director
1,000 +30.3%
19.48
US$19,480
1,000 +30.3% 19.48 US$19,480
2023-05-17 2023-05-16 B Purchase Non-Executive Director
400 +19.6%
19.63
US$7,852
400 +19.6% 19.63 US$7,852
2023-05-15 2023-05-15 B Purchase

Chmn, President and CEO

Executive Director
1,000 +8.9%
18.88
US$18,880
1,000 +8.9% 18.88 US$18,880
2023-05-15 2023-05-15 B Purchase

COO, CFO & Treasurer

Officer
1,300 +10.2%
18.90
US$24,575
1,300 +10.2% 18.90 US$24,575