Rocky Brands Inc (RCKY)

Rocky Brands Inc. experienced multiple divestments by corporate insiders between July 30 and August 5, 2026. Directors and officers executed various sell orders, totaling significant share volumes. These transactions represent the most recent activity recorded for the firm, occurring over three months ago, reflecting a period of notable equity liquidation by key leadership personnel.
Ticker: RCKY Exchange: NSM


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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Rocky Brands Inc. Upgrade to see score, net flow, insiders and the full signal context.

Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
3.6
Moore Robert Burton Jr. Non-Executive Director
Transaction date
Sale
Price
227.10
Quantity 80,269 -23.2%
Value US$3,221,306
3.6
Moore Robert Burton Jr. Director Non-Executive Director
Transaction date
Proposed sale
Price
356.63
Quantity 49,023
Value US$1,870,384
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
485.59
Quantity 56,178 +38.3%
Value US$1,623,796
3.8
Jordan William L Non-Executive Director
Transaction date
Sale
Price
51.87
Quantity 989 -4.5%
Value US$51,299
2.3
Hahn Robyn R. Non-Executive Director
Transaction date
Sale
Price
50.97
Quantity 3,000 -32.9%
Value US$152,910
3.5
LOVELAND CURTIS A Director Non-Executive Director
Transaction date
Proposed sale
Price
50.85
Quantity 3,483
Value US$177,123
2.3
Hahn Robyn R. Director Non-Executive Director
Transaction date
Proposed sale
Price
51.91
Quantity 3,000
Value US$155,730
2.7
Finn Michael L Non-Executive Director
Transaction date
Sale
Price
50.97
Quantity 3,000 -8.9%
Value US$152,913
2.7
Michael L Finn Director Non-Executive Director
Transaction date
Proposed sale
Price
39.80
Quantity 3,000
Value US$119,400
2.2
Winbigler Tracie A. Non-Executive Director
Transaction date
Sale
Price
47.45
Quantity 3,000 -17.4%
Value US$142,337
3.8
Jordan William L Non-Executive Director
Transaction date
Sale
Price
48.48
Quantity 2,011 -8.4%
Value US$97,493
2.2
Tracie Anne Winbigler Director Non-Executive Director
Transaction date
Proposed sale
Price
48.84
Quantity 3,000
Value US$146,520
3.8
Jordan William L Director Non-Executive Director
Transaction date
Proposed sale
Price
50.00
Quantity 3,000
Value US$150,000
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
49.62
Quantity 3,000 -3.0%
Value US$148,860
3.0
Haning G Courtney Non-Executive Director
Transaction date
Sale
Price
49.06
Quantity 3,000 -13.2%
Value US$147,180
3.8
Smith Dwight Eric Non-Executive Director
Transaction date
Purchase
Price
48.63
Quantity 500 +3.2%
Value US$24,315
3.5
LOVELAND CURTIS A Director Non-Executive Director
Transaction date
Proposed sale
Price
49.05
Quantity 3,000
Value US$147,135
3.0
Haning G Courtney Officer Officer
Transaction date
Proposed sale
Price
49.10
Quantity 3,000
Value US$147,300
2.3
Hahn Robyn R. Non-Executive Director
Transaction date
Sale
Price
30.56
Quantity 3,800 -45.8%
Value US$116,128
2.3
Hahn Robyn R. Director Non-Executive Director
Transaction date
Proposed sale
Price
30.63
Quantity 3,800
Value US$116,394
3.8
Smith Dwight Eric Non-Executive Director
Transaction date
Purchase
Price
28.98
Quantity 300 +2.2%
Value US$8,694
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
32.39
Quantity 2,162 -100.0%
Value US$70,027
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
32.43
Quantity 4,775 -4.8%
Value US$154,853
2.2
Wortham Byron SVP Georgia Boot & Durango Officer
Transaction date
Sale
Price
29.90
Quantity 6,600 -100.0%
Value US$197,329
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
29.65
Quantity 2,619 -54.8%
Value US$77,653
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
28.75
Quantity 1,000 -1.0%
Value US$28,750
2.2
Wortham Byron Officer Officer
Transaction date
Proposed sale
Price
30.01
Quantity 6,600
Value US$198,060
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
28.80
Quantity 4,000 -3.8%
Value US$115,200
3.5
LOVELAND CURTIS A Director Non-Executive Director
Transaction date
Proposed sale
Price
28.58
Quantity 14,556
Value US$416,010
2.7
Finn Michael L Non-Executive Director
Transaction date
Sale
Price
29.73
Quantity 5,000 -13.7%
Value US$148,650
2.7
Michael L Finn Director Non-Executive Director
Transaction date
Proposed sale
Price
29.90
Quantity 5,000
Value US$149,500
2.3
Hahn Robyn R. Non-Executive Director
Transaction date
Sale
Price
29.52
Quantity 2,500 -24.6%
Value US$73,800
2.3
Hahn Robyn R. Director Non-Executive Director
Transaction date
Proposed sale
Price
29.77
Quantity 2,500
Value US$74,425
2.2
Winbigler Tracie A. Non-Executive Director
Transaction date
Sale
Price
29.95
Quantity 5,000 -41.7%
Value US$149,750
2.2
Tracie Anne Winbigler Director Non-Executive Director
Transaction date
Proposed sale
Price
30.51
Quantity 5,000
Value US$152,550
3.8
Jordan William L Non-Executive Director
Transaction date
Sale
Price
30.10
Quantity 5,000 -21.1%
Value US$150,500
3.8
Jordan William L Director Non-Executive Director
Transaction date
Proposed sale
Price
30.13
Quantity 5,000
Value US$150,650
3.0
Haning G Courtney Non-Executive Director
Transaction date
Sale
Price
31.00
Quantity 5,000 -20.4%
Value US$155,000
3.0
Haning G Courtney Officer Officer
Transaction date
Proposed sale
Price
25.15
Quantity 5,000
Value US$125,750
3.8
Smith Dwight Eric Non-Executive Director
Transaction date
Purchase
Price
23.46
Quantity 200 +1.6%
Value US$4,691
3.8
Smith Dwight Eric Non-Executive Director
Transaction date
Purchase
Price
18.61
Quantity 1,000 +9.8%
Value US$18,610
3.6
Moore Robert Burton Jr. Non-Executive Director
Transaction date
Sale
Price
20.75
Quantity 5,000 -16.4%
Value US$103,732
3.6
Moore Robert Burton Jr. Director Non-Executive Director
Transaction date
Proposed sale
Price
20.88
Quantity 5,000
Value US$104,400
3.8
Smith Dwight Eric Non-Executive Director
Transaction date
Purchase
Price
20.47
Quantity 500 +5.7%
Value US$10,235
3.0
Haning G Courtney Officer Officer
Transaction date
Proposed sale
Price
34.28
Quantity 4,000
Value US$137,120
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
37.00
Quantity 4,000 -4.0%
Value US$148,000
3.5
LOVELAND CURTIS A Director Non-Executive Director
Transaction date
Proposed sale
Price
37.10
Quantity 4,000
Value US$148,400
3.6
Moore Robert Burton Jr. Non-Executive Director
Transaction date
Sale
Price
38.82
Quantity 9,000 -23.4%
Value US$349,380
3.6
Moore Robert Burton Jr. Director Non-Executive Director
Transaction date
Proposed sale
Price
38.90
Quantity 9,000
Value US$350,100
3.0
Haning G Courtney BOARD MEMBER
Transaction date
Proposed sale
Price
35.70
Quantity 9,000
Value US$321,300
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
35.40
Quantity 1,147 -19.3%
Value US$40,604
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
35.15
Quantity 979 -1.0%
Value US$34,411
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
35.33
Quantity 3,472 -36.9%
Value US$122,666
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
36.50
Quantity 1,600 -14.5%
Value US$58,400
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
35.43
Quantity 2,161 -2.2%
Value US$76,564
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
36.35
Quantity 354 -0.4%
Value US$12,868
3.5
LOVELAND CURTIS A Director Non-Executive Director
Transaction date
Proposed sale
Price
35.64
Quantity 3,494
Value US$124,526
3.5
LOVELAND CURTIS A Director Non-Executive Director
Transaction date
Proposed sale
Price
35.64
Quantity 11,000
Value US$392,040
3.0
Haning G Courtney Non-Executive Director
Transaction date
Sale
Price
32.78
Quantity 5,000 -19.5%
Value US$163,900
3.0
Haning G Courtney Board Member
Transaction date
Proposed sale
Price
33.09
Quantity 5,000
Value US$165,450
3.6
BROOKS MIKE Non-Executive Director
Transaction date
Sale
Price
29.27
Quantity 4,000 -1.8%
Value US$117,080
3.6
BROOKS MIKE Director Non-Executive Director
Transaction date
Proposed sale
Price
29.27
Quantity 4,000
Value US$117,080
3.5
LOVELAND CURTIS A Assistant Secretary Executive Director
Transaction date
Sale
Price
30.52
Quantity 4,000 -3.9%
Value US$122,080
3.6
Moore Robert Burton Jr. Non-Executive Director
Transaction date
Sale
Price
31.11
Quantity 4,000 -12.4%
Value US$124,459
3.5
LOVELAND CURTIS A Officer Officer
Transaction date
Proposed sale
Price
26.00
Quantity 4,000
Value US$104,000
3.6
Moore Robert Burton Jr. Director Non-Executive Director
Transaction date
Proposed sale
Price
30.58
Quantity 4,000
Value US$122,320
3.0
Haning G Courtney Non-Executive Director
Transaction date
Sale
Price
30.00
Quantity 4,000 -14.1%
Value US$120,000
2.7
Finn Michael L Non-Executive Director
Transaction date
Sale
Price
30.82
Quantity 4,000 -13.2%
Value US$123,278
2.7
Michael Finn Director Non-Executive Director
Transaction date
Proposed sale
Price
26.00
Quantity 4,000
Value US$104,000
3.0
Haning G Courtney Officer Officer
Transaction date
Proposed sale
Price
29.25
Quantity 4,000
Value US$117,000
3.8
Smith Dwight Eric Non-Executive Director
Transaction date
Purchase
Price
19.49
Quantity 1,000 +18.1%
Value US$19,494
3.8
Smith Dwight Eric Non-Executive Director
Transaction date
Purchase
Price
19.48
Quantity 1,000 +30.3%
Value US$19,480
3.8
Smith Dwight Eric Non-Executive Director
Transaction date
Purchase
Price
19.63
Quantity 400 +19.6%
Value US$7,852
1.4
Brooks Jason Chmn, President and CEO Executive Director
Transaction date
Purchase
Price
18.88
Quantity 1,000 +8.9%
Value US$18,880
1.7
Robertson Thomas D. COO, CFO & Treasurer Officer
Transaction date
Purchase
Price
18.90
Quantity 1,300 +10.2%
Value US$24,575
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2026-08-07 2026-08-05 S Sale Non-Executive Director
80,269 -23.2%
227.10
US$3,221,306
80,269 -23.2% 227.10 US$3,221,306
2026-08-05 2026-08-05 PrS Proposed sale

Director

Non-Executive Director
49,023
356.63
US$1,870,384
49,023 356.63 US$1,870,384
2026-08-05 2026-08-04 S Sale

Assistant Secretary

Executive Director
56,178 +38.3%
485.59
US$1,623,796
56,178 +38.3% 485.59 US$1,623,796
2026-08-05 2026-08-04 S Sale Non-Executive Director
989 -4.5%
51.87
US$51,299
989 -4.5% 51.87 US$51,299
2026-08-04 2026-08-04 S Sale Non-Executive Director
3,000 -32.9%
50.97
US$152,910
3,000 -32.9% 50.97 US$152,910
2026-08-04 2026-08-04 PrS Proposed sale

Director

Non-Executive Director
3,483
50.85
US$177,123
3,483 50.85 US$177,123
2026-08-04 2026-08-04 PrS Proposed sale

Director

Non-Executive Director
3,000
51.91
US$155,730
3,000 51.91 US$155,730
2026-08-04 2026-08-03 S Sale Non-Executive Director
3,000 -8.9%
50.97
US$152,913
3,000 -8.9% 50.97 US$152,913
2026-08-03 2026-08-03 PrS Proposed sale

Director

Non-Executive Director
3,000
39.80
US$119,400
3,000 39.80 US$119,400
2026-08-03 2026-07-31 S Sale Non-Executive Director
3,000 -17.4%
47.45
US$142,337
3,000 -17.4% 47.45 US$142,337
2026-08-03 2026-07-31 S Sale Non-Executive Director
2,011 -8.4%
48.48
US$97,493
2,011 -8.4% 48.48 US$97,493
2026-07-31 2026-07-31 PrS Proposed sale

Director

Non-Executive Director
3,000
48.84
US$146,520
3,000 48.84 US$146,520
2026-07-31 2026-07-31 PrS Proposed sale

Director

Non-Executive Director
3,000
50.00
US$150,000
3,000 50.00 US$150,000
2026-08-03 2026-07-30 S Sale

Assistant Secretary

Executive Director
3,000 -3.0%
49.62
US$148,860
3,000 -3.0% 49.62 US$148,860
2026-08-03 2026-07-30 S Sale Non-Executive Director
3,000 -13.2%
49.06
US$147,180
3,000 -13.2% 49.06 US$147,180
2026-08-03 2026-07-30 B Purchase Non-Executive Director
500 +3.2%
48.63
US$24,315
500 +3.2% 48.63 US$24,315
2026-07-30 2026-07-30 PrS Proposed sale

Director

Non-Executive Director
3,000
49.05
US$147,135
3,000 49.05 US$147,135
2026-07-30 2026-07-30 PrS Proposed sale

Officer

Officer
3,000
49.10
US$147,300
3,000 49.10 US$147,300
2025-12-02 2025-11-26 S Sale Non-Executive Director
3,800 -45.8%
30.56
US$116,128
3,800 -45.8% 30.56 US$116,128
2025-11-26 2025-11-26 PrS Proposed sale

Director

Non-Executive Director
3,800
30.63
US$116,394
3,800 30.63 US$116,394
2025-11-07 2025-11-06 B Purchase Non-Executive Director
300 +2.2%
28.98
US$8,694
300 +2.2% 28.98 US$8,694
2025-11-06 2025-11-06 S Sale

Assistant Secretary

Executive Director
2,162 -100.0%
32.39
US$70,027
2,162 -100.0% 32.39 US$70,027
2025-11-06 2025-11-06 S Sale

Assistant Secretary

Executive Director
4,775 -4.8%
32.43
US$154,853
4,775 -4.8% 32.43 US$154,853
2025-11-07 2025-11-05 S Sale

SVP Georgia Boot & Durango

Officer
6,600 -100.0%
29.90
US$197,329
6,600 -100.0% 29.90 US$197,329
2025-11-06 2025-11-05 S Sale

Assistant Secretary

Executive Director
2,619 -54.8%
29.65
US$77,653
2,619 -54.8% 29.65 US$77,653
2025-11-06 2025-11-05 S Sale

Assistant Secretary

Executive Director
1,000 -1.0%
28.75
US$28,750
1,000 -1.0% 28.75 US$28,750
2025-11-05 2025-11-05 PrS Proposed sale

Officer

Officer
6,600
30.01
US$198,060
6,600 30.01 US$198,060
2025-11-06 2025-11-04 S Sale

Assistant Secretary

Executive Director
4,000 -3.8%
28.80
US$115,200
4,000 -3.8% 28.80 US$115,200
2025-10-30 2025-10-30 PrS Proposed sale

Director

Non-Executive Director
14,556
28.58
US$416,010
14,556 28.58 US$416,010
2025-09-05 2025-09-04 S Sale Non-Executive Director
5,000 -13.7%
29.73
US$148,650
5,000 -13.7% 29.73 US$148,650
2025-09-04 2025-09-04 PrS Proposed sale

Director

Non-Executive Director
5,000
29.90
US$149,500
5,000 29.90 US$149,500
2025-09-05 2025-09-03 S Sale Non-Executive Director
2,500 -24.6%
29.52
US$73,800
2,500 -24.6% 29.52 US$73,800
2025-09-03 2025-09-03 PrS Proposed sale

Director

Non-Executive Director
2,500
29.77
US$74,425
2,500 29.77 US$74,425
2025-09-05 2025-09-02 S Sale Non-Executive Director
5,000 -41.7%
29.95
US$149,750
5,000 -41.7% 29.95 US$149,750
2025-09-02 2025-09-02 PrS Proposed sale

Director

Non-Executive Director
5,000
30.51
US$152,550
5,000 30.51 US$152,550
2025-09-02 2025-08-29 S Sale Non-Executive Director
5,000 -21.1%
30.10
US$150,500
5,000 -21.1% 30.10 US$150,500
2025-08-29 2025-08-29 PrS Proposed sale

Director

Non-Executive Director
5,000
30.13
US$150,650
5,000 30.13 US$150,650
2025-08-28 2025-08-26 S Sale Non-Executive Director
5,000 -20.4%
31.00
US$155,000
5,000 -20.4% 31.00 US$155,000
2025-08-01 2025-08-01 PrS Proposed sale

Officer

Officer
5,000
25.15
US$125,750
5,000 25.15 US$125,750
2025-06-05 2025-06-04 B Purchase Non-Executive Director
200 +1.6%
23.46
US$4,691
200 +1.6% 23.46 US$4,691
2025-03-06 2025-03-04 B Purchase Non-Executive Director
1,000 +9.8%
18.61
US$18,610
1,000 +9.8% 18.61 US$18,610
2024-11-25 2024-11-21 S Sale Non-Executive Director
5,000 -16.4%
20.75
US$103,732
5,000 -16.4% 20.75 US$103,732
2024-11-20 2024-11-20 PrS Proposed sale

Director

Non-Executive Director
5,000
20.88
US$104,400
5,000 20.88 US$104,400
2024-11-06 2024-11-04 B Purchase Non-Executive Director
500 +5.7%
20.47
US$10,235
500 +5.7% 20.47 US$10,235
2024-08-01 2024-08-01 PrS Proposed sale

Officer

Officer
4,000
34.28
US$137,120
4,000 34.28 US$137,120
2024-06-12 2024-06-11 S Sale

Assistant Secretary

Executive Director
4,000 -4.0%
37.00
US$148,000
4,000 -4.0% 37.00 US$148,000
2024-06-10 2024-06-07 PrS Proposed sale

Director

Non-Executive Director
4,000
37.10
US$148,400
4,000 37.10 US$148,400
2024-06-07 2024-06-05 S Sale Non-Executive Director
9,000 -23.4%
38.82
US$349,380
9,000 -23.4% 38.82 US$349,380
2024-06-05 2024-06-05 PrS Proposed sale

Director

Non-Executive Director
9,000
38.90
US$350,100
9,000 38.90 US$350,100
2024-05-23 2024-05-23 PrS Proposed sale

BOARD MEMBER

9,000
35.70
US$321,300
9,000 35.70 US$321,300
2024-05-08 2024-05-07 S Sale

Assistant Secretary

Executive Director
1,147 -19.3%
35.40
US$40,604
1,147 -19.3% 35.40 US$40,604
2024-05-08 2024-05-07 S Sale

Assistant Secretary

Executive Director
979 -1.0%
35.15
US$34,411
979 -1.0% 35.15 US$34,411
2024-05-08 2024-05-06 S Sale

Assistant Secretary

Executive Director
3,472 -36.9%
35.33
US$122,666
3,472 -36.9% 35.33 US$122,666
2024-05-08 2024-05-06 S Sale

Assistant Secretary

Executive Director
1,600 -14.5%
36.50
US$58,400
1,600 -14.5% 36.50 US$58,400
2024-05-08 2024-05-06 S Sale

Assistant Secretary

Executive Director
2,161 -2.2%
35.43
US$76,564
2,161 -2.2% 35.43 US$76,564
2024-05-08 2024-05-06 S Sale

Assistant Secretary

Executive Director
354 -0.4%
36.35
US$12,868
354 -0.4% 36.35 US$12,868
2024-05-06 2024-05-06 PrS Proposed sale

Director

Non-Executive Director
3,494
35.64
US$124,526
3,494 35.64 US$124,526
2024-05-06 2024-05-06 PrS Proposed sale

Director

Non-Executive Director
11,000
35.64
US$392,040
11,000 35.64 US$392,040
2024-05-03 2024-05-02 S Sale Non-Executive Director
5,000 -19.5%
32.78
US$163,900
5,000 -19.5% 32.78 US$163,900
2024-05-02 2024-05-02 PrS Proposed sale

Board Member

5,000
33.09
US$165,450
5,000 33.09 US$165,450
2023-12-14 2023-12-13 S Sale Non-Executive Director
4,000 -1.8%
29.27
US$117,080
4,000 -1.8% 29.27 US$117,080
2023-12-13 2023-12-13 PrS Proposed sale

Director

Non-Executive Director
4,000
29.27
US$117,080
4,000 29.27 US$117,080
2023-12-13 2023-12-11 S Sale

Assistant Secretary

Executive Director
4,000 -3.9%
30.52
US$122,080
4,000 -3.9% 30.52 US$122,080
2023-12-12 2023-12-11 S Sale Non-Executive Director
4,000 -12.4%
31.11
US$124,459
4,000 -12.4% 31.11 US$124,459
2023-12-11 2023-12-11 PrS Proposed sale

Officer

Officer
4,000
26.00
US$104,000
4,000 26.00 US$104,000
2023-12-11 2023-12-11 PrS Proposed sale

Director

Non-Executive Director
4,000
30.58
US$122,320
4,000 30.58 US$122,320
2023-12-12 2023-12-08 S Sale Non-Executive Director
4,000 -14.1%
30.00
US$120,000
4,000 -14.1% 30.00 US$120,000
2023-12-12 2023-12-08 S Sale Non-Executive Director
4,000 -13.2%
30.82
US$123,278
4,000 -13.2% 30.82 US$123,278
2023-12-08 2023-12-08 PrS Proposed sale

Director

Non-Executive Director
4,000
26.00
US$104,000
4,000 26.00 US$104,000
2023-12-06 2023-12-06 PrS Proposed sale

Officer

Officer
4,000
29.25
US$117,000
4,000 29.25 US$117,000
2023-11-07 2023-11-03 B Purchase Non-Executive Director
1,000 +18.1%
19.49
US$19,494
1,000 +18.1% 19.49 US$19,494
2023-08-22 2023-08-18 B Purchase Non-Executive Director
1,000 +30.3%
19.48
US$19,480
1,000 +30.3% 19.48 US$19,480
2023-05-17 2023-05-16 B Purchase Non-Executive Director
400 +19.6%
19.63
US$7,852
400 +19.6% 19.63 US$7,852
2023-05-15 2023-05-15 B Purchase

Chmn, President and CEO

Executive Director
1,000 +8.9%
18.88
US$18,880
1,000 +8.9% 18.88 US$18,880
2023-05-15 2023-05-15 B Purchase

COO, CFO & Treasurer

Officer
1,300 +10.2%
18.90
US$24,575
1,300 +10.2% 18.90 US$24,575

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