United States Textiles & Apparel

Rocky Brands Inc (RCKY)

Track

Rocky Brands experienced significant insider selling over the past 90 days, totaling approximately $1.04 million in net value. Following a strong earnings report where the company beat EPS estimates by 442%, shares rose 42.9%. Multiple directors and officers executed sales, while only one purchase occurred, reflecting a net negative trend among corporate leadership.
Ticker: RCKY Exchange: NSM
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Rocky Brands Inc. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Sale 5 Aug 2026
Value US$3,221,305.70 | Price 227.10 | Shares 80,269 (-23.2%)
Proposed sale 5 Aug 2026
Value US$1,870,384.13 | Price 356.63 | Shares 49,023
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-08-07 2026-08-05 S Sale
3.6
Moore Robert Burton Jr.
Non-Executive Director
80,269 -23.2%
227.10
US$3,221,306 		80,269 -23.2% 227.10 US$3,221,306
2026-08-05 2026-08-05 PrS Proposed sale
3.6
Moore Robert Burton Jr.

Director

Non-Executive Director
49,023
356.63
US$1,870,384 		49,023 356.63 US$1,870,384
2026-08-05 2026-08-04 S Sale
3.4
LOVELAND CURTIS A

Assistant Secretary

Executive Director
56,178 +38.3%
485.59
US$1,623,796 		56,178 +38.3% 485.59 US$1,623,796
2026-08-05 2026-08-04 S Sale
3.8
Jordan William L
Non-Executive Director
1,000 -4.5%
51.87
US$100,000 		1,000 -4.5% 51.87 US$100,000
2026-08-04 2026-08-04 S Sale
1.8
Hahn Robyn R.
Non-Executive Director
1,000 -32.9%
50.97
US$100,000 		1,000 -32.9% 50.97 US$100,000
2026-08-04 2026-08-04 PrS Proposed sale
3.4
LOVELAND CURTIS A

Director

Non-Executive Director
1,000
50.85
US$100,000 		1,000 50.85 US$100,000
2026-08-04 2026-08-04 PrS Proposed sale
1.8
Hahn Robyn R.

Director

Non-Executive Director
1,000
51.91
US$100,000 		1,000 51.91 US$100,000
2026-08-04 2026-08-03 S Sale
2.6
Finn Michael L
Non-Executive Director
1,000 -8.9%
50.97
US$100,000 		1,000 -8.9% 50.97 US$100,000
2026-08-03 2026-08-03 PrS Proposed sale
2.6
Michael L Finn

Director

Non-Executive Director
1,000
39.80
US$100,000 		1,000 39.80 US$100,000
2026-08-03 2026-07-31 S Sale
1.6
Winbigler Tracie A.
Non-Executive Director
1,000 -17.4%
47.45
US$100,000 		1,000 -17.4% 47.45 US$100,000
2026-08-03 2026-07-31 S Sale
3.8
Jordan William L
Non-Executive Director
1,000 -8.4%
48.48
US$100,000 		1,000 -8.4% 48.48 US$100,000
2026-07-31 2026-07-31 PrS Proposed sale
1.6
Tracie Anne Winbigler

Director

Non-Executive Director
1,000
48.84
US$100,000 		1,000 48.84 US$100,000
2026-07-31 2026-07-31 PrS Proposed sale
3.8
Jordan William L

Director

Non-Executive Director
1,000
50.00
US$100,000 		1,000 50.00 US$100,000
2026-08-03 2026-07-30 S Sale
3.4
LOVELAND CURTIS A

Assistant Secretary

Executive Director
1,000 -3.0%
49.62
US$100,000 		1,000 -3.0% 49.62 US$100,000
2026-08-03 2026-07-30 S Sale
2.8
Haning G Courtney
Non-Executive Director
1,000 -13.2%
49.06
US$100,000 		1,000 -13.2% 49.06 US$100,000
2026-08-03 2026-07-30 B Purchase
3.9
Smith Dwight Eric
Non-Executive Director
1,000 +3.2%
48.63
US$100,000 		1,000 +3.2% 48.63 US$100,000
2026-07-30 2026-07-30 PrS Proposed sale
3.4
LOVELAND CURTIS A

Director

Non-Executive Director
1,000
49.05
US$100,000 		1,000 49.05 US$100,000
2026-07-30 2026-07-30 PrS Proposed sale
2.8
Haning G Courtney

Officer

Officer
1,000
49.10
US$100,000 		1,000 49.10 US$100,000
2025-12-02 2025-11-26 S Sale
1.8
Hahn Robyn R.
Non-Executive Director
3,800 -45.8%
30.56
US$116,128 		3,800 -45.8% 30.56 US$116,128
2025-11-26 2025-11-26 PrS Proposed sale
1.8
Hahn Robyn R.

Director

Non-Executive Director
3,800
30.63
US$116,394 		3,800 30.63 US$116,394
2025-11-07 2025-11-06 B Purchase
3.9
Smith Dwight Eric
Non-Executive Director
300 +2.2%
28.98
US$8,694 		300 +2.2% 28.98 US$8,694
2025-11-06 2025-11-06 S Sale
3.4
LOVELAND CURTIS A

Assistant Secretary

Executive Director
2,162 -100.0%
32.39
US$70,027 		2,162 -100.0% 32.39 US$70,027
2025-11-06 2025-11-06 S Sale
3.4
LOVELAND CURTIS A

Assistant Secretary

Executive Director
4,775 -4.8%
32.43
US$154,853 		4,775 -4.8% 32.43 US$154,853
2025-11-07 2025-11-05 S Sale
2.2
Wortham Byron

SVP Georgia Boot & Durango

Officer
6,600 -100.0%
29.90
US$197,329 		6,600 -100.0% 29.90 US$197,329
2025-11-06 2025-11-05 S Sale
3.4
LOVELAND CURTIS A

Assistant Secretary

Executive Director
2,619 -54.8%
29.65
US$77,653 		2,619 -54.8% 29.65 US$77,653
2025-11-06 2025-11-05 S Sale
3.4
LOVELAND CURTIS A

Assistant Secretary

Executive Director
1,000 -1.0%
28.75
US$28,750 		1,000 -1.0% 28.75 US$28,750
2025-11-05 2025-11-05 PrS Proposed sale
2.2
Wortham Byron

Officer

Officer
6,600
30.01
US$198,060 		6,600 30.01 US$198,060
2025-11-06 2025-11-04 S Sale
3.4
LOVELAND CURTIS A

Assistant Secretary

Executive Director
4,000 -3.8%
28.80
US$115,200 		4,000 -3.8% 28.80 US$115,200
2025-10-30 2025-10-30 PrS Proposed sale
3.4
LOVELAND CURTIS A

Director

Non-Executive Director
14,556
28.58
US$416,010 		14,556 28.58 US$416,010
2025-09-05 2025-09-04 S Sale
2.6
Finn Michael L
Non-Executive Director
5,000 -13.7%
29.73
US$148,650 		5,000 -13.7% 29.73 US$148,650
2025-09-04 2025-09-04 PrS Proposed sale
2.6
Michael L Finn

Director

Non-Executive Director
5,000
29.90
US$149,500 		5,000 29.90 US$149,500
2025-09-05 2025-09-03 S Sale
1.8
Hahn Robyn R.
Non-Executive Director
2,500 -24.6%
29.52
US$73,800 		2,500 -24.6% 29.52 US$73,800
2025-09-03 2025-09-03 PrS Proposed sale
1.8
Hahn Robyn R.

Director

Non-Executive Director
2,500
29.77
US$74,425 		2,500 29.77 US$74,425
2025-09-05 2025-09-02 S Sale
1.6
Winbigler Tracie A.
Non-Executive Director
5,000 -41.7%
29.95
US$149,750 		5,000 -41.7% 29.95 US$149,750
2025-09-02 2025-09-02 PrS Proposed sale
1.6
Tracie Anne Winbigler

Director

Non-Executive Director
5,000
30.51
US$152,550 		5,000 30.51 US$152,550
2025-09-02 2025-08-29 S Sale
3.8
Jordan William L
Non-Executive Director
5,000 -21.1%
30.10
US$150,500 		5,000 -21.1% 30.10 US$150,500
2025-08-29 2025-08-29 PrS Proposed sale
3.8
Jordan William L

Director

Non-Executive Director
5,000
30.13
US$150,650 		5,000 30.13 US$150,650
2025-08-28 2025-08-26 S Sale
2.8
Haning G Courtney
Non-Executive Director
5,000 -20.4%
31.00
US$155,000 		5,000 -20.4% 31.00 US$155,000
2025-08-01 2025-08-01 PrS Proposed sale
2.8
Haning G Courtney

Officer

Officer
5,000
25.15
US$125,750 		5,000 25.15 US$125,750
2025-06-05 2025-06-04 B Purchase
3.9
Smith Dwight Eric
Non-Executive Director
200 +1.6%
23.46
US$4,691 		200 +1.6% 23.46 US$4,691
2025-03-06 2025-03-04 B Purchase
3.9
Smith Dwight Eric
Non-Executive Director
1,000 +9.8%
18.61
US$18,610 		1,000 +9.8% 18.61 US$18,610
2024-11-25 2024-11-21 S Sale
3.6
Moore Robert Burton Jr.
Non-Executive Director
5,000 -16.4%
20.75
US$103,732 		5,000 -16.4% 20.75 US$103,732
2024-11-20 2024-11-20 PrS Proposed sale
3.6
Moore Robert Burton Jr.

Director

Non-Executive Director
5,000
20.88
US$104,400 		5,000 20.88 US$104,400
2024-11-06 2024-11-04 B Purchase
3.9
Smith Dwight Eric
Non-Executive Director
500 +5.7%
20.47
US$10,235 		500 +5.7% 20.47 US$10,235
2024-08-01 2024-08-01 PrS Proposed sale
2.8
Haning G Courtney

Officer

Officer
4,000
34.28
US$137,120 		4,000 34.28 US$137,120
2024-06-12 2024-06-11 S Sale
3.4
LOVELAND CURTIS A

Assistant Secretary

Executive Director
4,000 -4.0%
37.00
US$148,000 		4,000 -4.0% 37.00 US$148,000
2024-06-10 2024-06-07 PrS Proposed sale
3.4
LOVELAND CURTIS A

Director

Non-Executive Director
4,000
37.10
US$148,400 		4,000 37.10 US$148,400
2024-06-07 2024-06-05 S Sale
3.6
Moore Robert Burton Jr.
Non-Executive Director
9,000 -23.4%
38.82
US$349,380 		9,000 -23.4% 38.82 US$349,380
2024-06-05 2024-06-05 PrS Proposed sale
3.6
Moore Robert Burton Jr.

Director

Non-Executive Director
9,000
38.90
US$350,100 		9,000 38.90 US$350,100
2024-05-23 2024-05-23 PrS Proposed sale
2.8
Haning G Courtney

BOARD MEMBER
9,000
35.70
US$321,300 		9,000 35.70 US$321,300
2024-05-08 2024-05-07 S Sale
3.4
LOVELAND CURTIS A

Assistant Secretary

Executive Director
1,147 -19.3%
35.40
US$40,604 		1,147 -19.3% 35.40 US$40,604
2024-05-08 2024-05-07 S Sale
3.4
LOVELAND CURTIS A

Assistant Secretary

Executive Director
979 -1.0%
35.15
US$34,411 		979 -1.0% 35.15 US$34,411
2024-05-08 2024-05-06 S Sale
3.4
LOVELAND CURTIS A

Assistant Secretary

Executive Director
3,472 -36.9%
35.33
US$122,666 		3,472 -36.9% 35.33 US$122,666
2024-05-08 2024-05-06 S Sale
3.4
LOVELAND CURTIS A

Assistant Secretary

Executive Director
1,600 -14.5%
36.50
US$58,400 		1,600 -14.5% 36.50 US$58,400
2024-05-08 2024-05-06 S Sale
3.4
LOVELAND CURTIS A

Assistant Secretary

Executive Director
2,161 -2.2%
35.43
US$76,564 		2,161 -2.2% 35.43 US$76,564
2024-05-08 2024-05-06 S Sale
3.4
LOVELAND CURTIS A

Assistant Secretary

Executive Director
354 -0.4%
36.35
US$12,868 		354 -0.4% 36.35 US$12,868
2024-05-06 2024-05-06 PrS Proposed sale
3.4
LOVELAND CURTIS A

Director

Non-Executive Director
3,494
35.64
US$124,526 		3,494 35.64 US$124,526
2024-05-06 2024-05-06 PrS Proposed sale
3.4
LOVELAND CURTIS A

Director

Non-Executive Director
11,000
35.64
US$392,040 		11,000 35.64 US$392,040
2024-05-03 2024-05-02 S Sale
2.8
Haning G Courtney
Non-Executive Director
5,000 -19.5%
32.78
US$163,900 		5,000 -19.5% 32.78 US$163,900
2024-05-02 2024-05-02 PrS Proposed sale
2.8
Haning G Courtney

Board Member
5,000
33.09
US$165,450 		5,000 33.09 US$165,450
2023-12-14 2023-12-13 S Sale
3.6
BROOKS MIKE
Non-Executive Director
4,000 -1.8%
29.27
US$117,080 		4,000 -1.8% 29.27 US$117,080
2023-12-13 2023-12-13 PrS Proposed sale
3.6
BROOKS MIKE

Director

Non-Executive Director
4,000
29.27
US$117,080 		4,000 29.27 US$117,080
2023-12-13 2023-12-11 S Sale
3.4
LOVELAND CURTIS A

Assistant Secretary

Executive Director
4,000 -3.9%
30.52
US$122,080 		4,000 -3.9% 30.52 US$122,080
2023-12-12 2023-12-11 S Sale
3.6
Moore Robert Burton Jr.
Non-Executive Director
4,000 -12.4%
31.11
US$124,459 		4,000 -12.4% 31.11 US$124,459
2023-12-11 2023-12-11 PrS Proposed sale
3.4
LOVELAND CURTIS A

Officer

Officer
4,000
26.00
US$104,000 		4,000 26.00 US$104,000
2023-12-11 2023-12-11 PrS Proposed sale
3.6
Moore Robert Burton Jr.

Director

Non-Executive Director
4,000
30.58
US$122,320 		4,000 30.58 US$122,320
2023-12-12 2023-12-08 S Sale
2.8
Haning G Courtney
Non-Executive Director
4,000 -14.1%
30.00
US$120,000 		4,000 -14.1% 30.00 US$120,000
2023-12-12 2023-12-08 S Sale
2.6
Finn Michael L
Non-Executive Director
4,000 -13.2%
30.82
US$123,278 		4,000 -13.2% 30.82 US$123,278
2023-12-08 2023-12-08 PrS Proposed sale
2.6
Michael Finn

Director

Non-Executive Director
4,000
26.00
US$104,000 		4,000 26.00 US$104,000
2023-12-06 2023-12-06 PrS Proposed sale
2.8
Haning G Courtney

Officer

Officer
4,000
29.25
US$117,000 		4,000 29.25 US$117,000
2023-11-07 2023-11-03 B Purchase
3.9
Smith Dwight Eric
Non-Executive Director
1,000 +18.1%
19.49
US$19,494 		1,000 +18.1% 19.49 US$19,494
2023-08-22 2023-08-18 B Purchase
3.9
Smith Dwight Eric
Non-Executive Director
1,000 +30.3%
19.48
US$19,480 		1,000 +30.3% 19.48 US$19,480
2023-05-17 2023-05-16 B Purchase
3.9
Smith Dwight Eric
Non-Executive Director
400 +19.6%
19.63
US$7,852 		400 +19.6% 19.63 US$7,852
2023-05-15 2023-05-15 B Purchase
1.4
Brooks Jason

Chmn, President and CEO

Executive Director
1,000 +8.9%
18.88
US$18,880 		1,000 +8.9% 18.88 US$18,880
2023-05-15 2023-05-15 B Purchase
1.7
Robertson Thomas D.

COO, CFO & Treasurer

Officer
1,300 +10.2%
18.90
US$24,575 		1,300 +10.2% 18.90 US$24,575
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