United Kingdom Household Goods

Procook Group PLC (PROC)

Procook Group PLC experienced significant insider trading activity on August 12, 2026, involving two major sell transactions totaling approximately 14.08 million GBP. Non-Executive Director Daniel O'Neill and a person closely associated with him each divested 13.67 million shares. This follows a period where the stock price saw a 4% decline over ninety days.
Ticker: PROC Exchange: LSE
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Procook Group PLC. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Sarah O'Neill PCA of Daniel O'Neill
Through Daniel O'Neill, a closely affiliated person
Transaction date
Sale
Price
335.22
Quantity 24,991
Value £2,370,605
Daniel O'Neill Non-Executive Director Executive Director
Transaction date
Sale
Price
389.16
Quantity 72,189
Value £2,515,346
Meg Lustman Non-Executive Director Executive Director
Transaction date
Purchase
Price
189.81
Quantity 88,844
Value £1,371,357
Lee Tappenden Chief Executive Officer Officer
Transaction date
Purchase
Price
0.32
Quantity 27,531
Value £8,694
Lee Tappenden Chief Executive Officer Officer
Transaction date
Purchase
Price
0.32
Quantity 30,000
Value £9,585
Lee Tappenden Chief Executive Officer Officer
Transaction date
Purchase
Price
0.28
Quantity 171,268
Value £47,493
Daniel O'Neill Chief Executive Officer Officer
Transaction date
Purchase
Price
0.27
Quantity 510,000
Value £137,700
Angela Porter Chief Marketing Officer Officer
Transaction date
Purchase
Price
0.35
Quantity 25,000
Value £8,728
Mr Daniel Patrick O'Neill CEO Officer
Transaction date
Purchase
Price
0.43
Quantity 500,000
Value £212,500
Brian Gregory Hodder Chairman Director
Transaction date
Purchase
Price
0.43
Quantity 15,000
Value £6,382
Mr Daniel Walden Chief Financial Officer Officer
Transaction date
Purchase
Price
0.36
Quantity 50,000
Value £17,800
Mr Daniel Patrick O'Neill CEO Officer
Transaction date
Purchase
Price
0.35
Quantity 500,000
Value £175,000
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-08-14 2026-08-12 S Sale
Sarah O'Neill

PCA of Daniel O'Neill

Through Daniel O'Neill, a closely affiliated person
24,991
335.22
£2,370,605 		24,991 335.22 £2,370,605
2026-08-14 2026-08-12 S Sale
Daniel O'Neill

Non-Executive Director

Executive Director
72,189
389.16
£2,515,346 		72,189 389.16 £2,515,346
2026-03-26 2026-03-26 B Purchase Meg Lustman

Non-Executive Director

Executive Director
88,844
189.81
£1,371,357 		88,844 189.81 £1,371,357
2024-02-01 2024-01-30 B Purchase Lee Tappenden

Chief Executive Officer

Officer
27,531
0.32
£8,694 		27,531 0.32 £8,694
2024-01-29 2024-01-26 B Purchase Lee Tappenden

Chief Executive Officer

Officer
30,000
0.32
£9,585 		30,000 0.32 £9,585
2024-01-15 2024-01-12 B Purchase Lee Tappenden

Chief Executive Officer

Officer
171,268
0.28
£47,493 		171,268 0.28 £47,493
2023-05-05 2023-05-04 B Purchase Daniel O'Neill

Chief Executive Officer

Officer
510,000
0.27
£137,700 		510,000 0.27 £137,700
2022-11-14 2022-11-11 B Purchase Angela Porter

Chief Marketing Officer

Officer
25,000
0.35
£8,728 		25,000 0.35 £8,728
2022-08-12 2022-08-11 B Purchase Mr Daniel Patrick O'Neill

CEO

Officer
500,000
0.43
£212,500 		500,000 0.43 £212,500
2022-08-09 2022-08-08 B Purchase Brian Gregory Hodder

Chairman

Director
15,000
0.43
£6,382 		15,000 0.43 £6,382
2022-08-02 2022-08-01 B Purchase Mr Daniel Walden

Chief Financial Officer

Officer
50,000
0.36
£17,800 		50,000 0.36 £17,800
2022-08-01 2022-07-29 B Purchase Mr Daniel Patrick O'Neill

CEO

Officer
500,000
0.35
£175,000 		500,000 0.35 £175,000
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