Principal Financial Group Inc (PFG)

Principal Financial Group Inc. experienced two notable insider trading transactions recently, totaling over 12 million dollars in sales. These divestments occurred following a period where the firm reported a negative earnings report. Despite these sell-side activities, the stock price remains relatively stable, trading near its fifty-two-week high percentile.
Ticker: PFG Exchange: NSM


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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Principal Financial Group Inc. Upgrade to see score, net flow, insiders and the full signal context.

Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
CHRISTOPHER J LITTLEFIELD Officer Officer
Transaction date
Proposed sale
Price
25.92
Quantity 13,209
Value US$2,390,574
DEANNA STRABLE-SOETHOUT Officer Officer
Transaction date
Proposed sale
Price
306.23
Quantity 77,886
Value US$3,369,570
AMY FRIEDRICH Officer Officer
Transaction date
Proposed sale
Price
490.28
Quantity 60,804
Value US$384,544
DEANNA STRABLE-SOETHOUT Officer Officer
Transaction date
Proposed sale
Price
109.69
Quantity 30,708
Value US$3,368,361
DEANNA STRABLE-SOETHOUT Officer Officer
Transaction date
Proposed sale
Price
109.21
Quantity 19,767
Value US$2,158,754
DEANNA STRABLE-SOETHOUT Officer Officer
Transaction date
Proposed sale
Price
109.21
Quantity 19,767
Value US$2,158,754
0.9
Cheong Wee Yee President - Asia & Middle East Officer
Transaction date
Planned sale
Price
103.16
Quantity 7,534 -10.2%
Value US$777,207
0.9
WEE YEE CHEONG Officer Officer
Transaction date
Proposed sale
Price
103.16
Quantity 7,534
Value US$777,239
0.9
Cheong Wee Yee President - Asia & Middle East Officer
Transaction date
Planned sale
Price
103.06
Quantity 3,211 -4.2%
Value US$330,926
0.9
WEE YEE CHEONG Officer Officer
Transaction date
Proposed sale
Price
103.06
Quantity 3,211
Value US$330,922
0.9
Cheong Wee Yee President - Asia & Middle East Officer
Transaction date
Planned sale
Price
101.26
Quantity 9,183 -10.6%
Value US$929,871
0.9
WEE YEE CHEONG Officer Officer
Transaction date
Proposed sale
Price
101.26
Quantity 9,183
Value US$929,892
0.9
Cheong Wee Yee President - Asia & Middle East Officer
Transaction date
Planned sale
Price
101.01
Quantity 4,737 -5.2%
Value US$478,484
1.2
Djurasovic George Interim General Counsel Officer
Transaction date
Sale
Price
99.63
Quantity 1 -0.0%
Value US$99
0.9
WEE YEE CHEONG Officer Officer
Transaction date
Proposed sale
Price
101.01
Quantity 4,737
Value US$478,481
0.9
Cheong Wee Yee President - Asia & Middle East Officer
Transaction date
Planned sale
Price
101.00
Quantity 1,080 -1.2%
Value US$109,080
0.9
WEE YEE CHEONG Officer Officer
Transaction date
Proposed sale
Price
101.00
Quantity 1,080
Value US$109,082
1.2
Djurasovic George Interim General Counsel Officer
Transaction date
Sale
Price
100.83
Quantity 2,571 -10.5%
Value US$259,234
1.2
GEORGE DJURASOVIC Officer Officer
Transaction date
Proposed sale
Price
100.83
Quantity 2,571
Value US$259,240
KEN MCCULLUM Officer Officer
Transaction date
Proposed sale
Price
95.42
Quantity 1,616
Value US$154,199
KAMAL BHATIA Officer Officer
Transaction date
Proposed sale
Price
95.42
Quantity 2,899
Value US$276,623
KEN MCCULLUM Officer Officer
Transaction date
Proposed sale
Price
94.85
Quantity 3,071
Value US$291,284
KAMAL BHATIA Officer Officer
Transaction date
Proposed sale
Price
94.85
Quantity 5,570
Value US$528,314
1.8
Muruzabal Claudio Non-Executive Director
Transaction date
Purchase
Price
97.09
Quantity 5 +0.0%
Value US$485
STRABLE-SOETHOUT DEANNA D President and CEO Officer
Transaction date
Planned sale
Price
95.00
Quantity 7,340 -5.1%
Value US$697,300
STRABLE-SOETHOUT DEANNA D President and CEO Officer
Transaction date
Planned sale
Price
95.12
Quantity 9,300 -6.1%
Value US$884,616
DEANNA STRABLE-SOETHOUT Officer Officer
Transaction date
Proposed sale
Price
94.05
Quantity 16,640
Value US$1,564,992
STRABLE-SOETHOUT DEANNA D President and CEO Officer
Transaction date
Planned sale
Price
92.56
Quantity 8,025 -12.9%
Value US$742,794
DWIGHT SOETHOUT Officer Officer
Transaction date
Proposed sale
Price
91.09
Quantity 8,025
Value US$730,997
STRABLE-SOETHOUT DEANNA D President and CEO Officer
Transaction date
Planned sale
Price
92.50
Quantity 300 -0.5%
Value US$27,750
DWIGHT SOETHOUT Officer Officer
Transaction date
Proposed sale
Price
90.88
Quantity 300
Value US$27,264
DEANNA STRABLE-SOETHOUT Officer Officer
Transaction date
Proposed sale
Price
89.37
Quantity 68,040
Value US$6,080,735
KEN MCCULLUM Officer Officer
Transaction date
Proposed sale
Price
88.21
Quantity 5,130
Value US$452,517
KAMAL BHATIA Officer Officer
Transaction date
Proposed sale
Price
88.21
Quantity 2,921
Value US$257,661
0.9
Cheong Wee Yee EVP, Principal Asia Officer
Transaction date
Planned sale
Price
85.04
Quantity 1,887 -2.3%
Value US$160,470
0.9
WEE YEE CHEONG Officer Officer
Transaction date
Proposed sale
Price
85.04
Quantity 1,887
Value US$160,473
1.8
Muruzabal Claudio Non-Executive Director
Transaction date
Sale
Price
70.05
Quantity 5 -0.0%
Value US$350
0.9
WEE YEE CHEONG Officer Officer
Transaction date
Proposed sale
Price
87.29
Quantity 13,468
Value US$1,175,597
0.9
WEE YEE CHEONG Officer Officer
Transaction date
Proposed sale
Price
87.02
Quantity 800
Value US$69,612
DEANNA STRABLE-SOETHOUT Officer Officer
Transaction date
Proposed sale
Price
78.84
Quantity 21,780
Value US$1,717,135
1.8
Muruzabal Claudio Non-Executive Director
Transaction date
Purchase
Price
77.49
Quantity 5 +0.0%
Value US$387
0.9
WEE YEE CHEONG Officer Officer
Transaction date
Proposed sale
Price
87.21
Quantity 18,985
Value US$1,655,707
0.9
WEE YEE CHEONG Officer Officer
Transaction date
Proposed sale
Price
87.01
Quantity 510
Value US$44,375
0.9
WEE YEE CHEONG Officer Officer
Transaction date
Proposed sale
Price
87.22
Quantity 3,735
Value US$325,775
KEN MCCULLUM Officer Officer
Transaction date
Proposed sale
Price
78.78
Quantity 4,365
Value US$343,879
0.9
WEE YEE CHEONG Officer Officer
Transaction date
Proposed sale
Price
82.02
Quantity 1,200
Value US$98,424
KEN MCCULLUM Officer Officer
Transaction date
Proposed sale
Price
79.38
Quantity 6,544
Value US$519,463
0.9
WEE YEE CHEONG Officer Officer
Transaction date
Proposed sale
Price
84.94
Quantity 22,030
Value US$1,871,277
2.5
PATRICK HALTER 144 filer only
Transaction date
Proposed sale
Price
79.35
Quantity 25,992
Value US$2,062,353
Transaction date
Proposed sale
Price
72.31
Quantity 26,893
Value US$1,944,633
Transaction date
Proposed sale
Price
72.33
Quantity 26,891
Value US$1,945,026
Transaction date
Proposed sale
Price
71.59
Quantity 26,891
Value US$1,925,127
2.5
Patrick Halter Officer Officer
Transaction date
Proposed sale
Price
72.94
Quantity 55,650
Value US$4,059,111
2.5
Patrick Halter Officer Officer
Transaction date
Proposed sale
Price
72.13
Quantity 1,159
Value US$83,599
1.1
HELTON SANDRA L Non-Executive Director
Transaction date
Sale
Price
80.02
Quantity 1,000 -2.7%
Value US$80,020
1.1
HELTON SANDRA L Non-Executive Director
Transaction date
Sale
Price
80.05
Quantity 14,033 -43.5%
Value US$1,123,342
0.9
Cheong Wee Yee EVP, Principal Asia Officer
Transaction date
Sale
Price
78.45
Quantity 2,447 -6.6%
Value US$191,967
1.5
Walker Roberto EVP, Principal Latin American Officer
Transaction date
Sale
Price
76.95
Quantity 9,000 -20.9%
Value US$692,550
1.5
Walker Roberto EVP, Principal Latin American Officer
Transaction date
Sale
Price
78.04
Quantity 12,975 -23.2%
Value US$1,012,569
1.5
Walker Roberto EVP, Principal Latin American Officer
Transaction date
Sale
Price
78.34
Quantity 15,000 -25.9%
Value US$1,175,100
1.5
Walker Roberto EVP, Principal Latin American Officer
Transaction date
Sale
Price
78.58
Quantity 6,000 -12.2%
Value US$471,480
1.3
Schaaf Renee V. President - RIS Officer
Transaction date
Sale
Price
79.21
Quantity 6,250 -16.2%
Value US$495,062
1.1
HELTON SANDRA L Non-Executive Director
Transaction date
Sale
Price
72.90
Quantity 15,000 -31.7%
Value US$1,093,500
0.9
Cheong Wee Yee EVP, Principal Asia Officer
Transaction date
Planned sale
Price
71.00
Quantity 10,000 -21.2%
Value US$710,000
McCullum Kenneth A. SVP & Chief Risk Officer Officer
Transaction date
Planned sale
Price
69.50
Quantity 3,694 -11.2%
Value US$256,733
Transaction date
Planned sale
Price
64.94
Quantity 22,800 -33.9%
Value US$1,480,632
STRABLE-SOETHOUT DEANNA D EVP & Chief Financial Officer Officer
Transaction date
Planned sale
Price
65.07
Quantity 15,915 -28.1%
Value US$1,035,589
STRABLE-SOETHOUT DEANNA D EVP & Chief Financial Officer Officer
Transaction date
Planned sale
Price
57.15
Quantity 3,496 -5.8%
Value US$199,796
Transaction date
Planned sale
Price
60.40
Quantity 10,000 -14.6%
Value US$604,000
Transaction date
Planned sale
Price
59.85
Quantity 3,000 -5.8%
Value US$179,550
Transaction date
Planned sale
Price
53.93
Quantity 7,410 -12.6%
Value US$399,621
Transaction date
Planned sale
Price
53.93
Quantity 1,000 -1.9%
Value US$53,930
Transaction date
Planned sale
Price
51.11
Quantity 11,125 -13.6%
Value US$568,599
LAWLER JULIA M EVP & Chief Risk Officer Officer
Transaction date
Planned sale
Price
50.00
Quantity 1,000 -1.9%
Value US$50,000
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2026-11-04 2026-11-04 PrS Proposed sale

Officer

Officer
13,209
25.92
US$2,390,574
13,209 25.92 US$2,390,574
2026-09-03 2026-09-03 PrS Proposed sale

Officer

Officer
77,886
306.23
US$3,369,570
77,886 306.23 US$3,369,570
2026-08-07 2026-08-07 PrS Proposed sale

Officer

Officer
60,804
490.28
US$384,544
60,804 490.28 US$384,544
2026-06-12 2026-06-12 PrS Proposed sale

Officer

Officer
30,708
109.69
US$3,368,361
30,708 109.69 US$3,368,361
2026-06-11 2026-06-11 PrS Proposed sale

Officer

Officer
19,767
109.21
US$2,158,754
19,767 109.21 US$2,158,754
2026-06-11 2026-06-11 PrS Proposed sale

Officer

Officer
19,767
109.21
US$2,158,754
19,767 109.21 US$2,158,754
2026-05-22 2026-05-21 PlS Planned sale

President - Asia & Middle East

Officer
7,534 -10.2%
103.16
US$777,207
7,534 -10.2% 103.16 US$777,207
2026-05-21 2026-05-21 PrS Proposed sale

Officer

Officer
7,534
103.16
US$777,239
7,534 103.16 US$777,239
2026-05-22 2026-05-20 PlS Planned sale

President - Asia & Middle East

Officer
3,211 -4.2%
103.06
US$330,926
3,211 -4.2% 103.06 US$330,926
2026-05-20 2026-05-20 PrS Proposed sale

Officer

Officer
3,211
103.06
US$330,922
3,211 103.06 US$330,922
2026-05-04 2026-05-01 PlS Planned sale

President - Asia & Middle East

Officer
9,183 -10.6%
101.26
US$929,871
9,183 -10.6% 101.26 US$929,871
2026-05-01 2026-05-01 PrS Proposed sale

Officer

Officer
9,183
101.26
US$929,892
9,183 101.26 US$929,892
2026-05-04 2026-04-30 PlS Planned sale

President - Asia & Middle East

Officer
4,737 -5.2%
101.01
US$478,484
4,737 -5.2% 101.01 US$478,484
2026-04-30 2026-04-30 S Sale

Interim General Counsel

Officer
1 -0.0%
99.63
US$99
1 -0.0% 99.63 US$99
2026-04-30 2026-04-30 PrS Proposed sale

Officer

Officer
4,737
101.01
US$478,481
4,737 101.01 US$478,481
2026-04-30 2026-04-29 PlS Planned sale

President - Asia & Middle East

Officer
1,080 -1.2%
101.00
US$109,080
1,080 -1.2% 101.00 US$109,080
2026-04-29 2026-04-29 PrS Proposed sale

Officer

Officer
1,080
101.00
US$109,082
1,080 101.00 US$109,082
2026-04-30 2026-04-28 S Sale

Interim General Counsel

Officer
2,571 -10.5%
100.83
US$259,234
2,571 -10.5% 100.83 US$259,234
2026-04-28 2026-04-28 PrS Proposed sale

Officer

Officer
2,571
100.83
US$259,240
2,571 100.83 US$259,240
2026-03-02 2026-03-02 PrS Proposed sale

Officer

Officer
1,616
95.42
US$154,199
1,616 95.42 US$154,199
2026-03-02 2026-03-02 PrS Proposed sale

Officer

Officer
2,899
95.42
US$276,623
2,899 95.42 US$276,623
2026-02-25 2026-02-25 PrS Proposed sale

Officer

Officer
3,071
94.85
US$291,284
3,071 94.85 US$291,284
2026-02-25 2026-02-25 PrS Proposed sale

Officer

Officer
5,570
94.85
US$528,314
5,570 94.85 US$528,314
2026-03-25 2026-02-09 B Purchase Non-Executive Director
5 +0.0%
97.09
US$485
5 +0.0% 97.09 US$485
2026-02-02 2026-01-30 PlS Planned sale

President and CEO

Officer
7,340 -5.1%
95.00
US$697,300
7,340 -5.1% 95.00 US$697,300
2026-01-30 2026-01-29 PlS Planned sale

President and CEO

Officer
9,300 -6.1%
95.12
US$884,616
9,300 -6.1% 95.12 US$884,616
2026-01-29 2026-01-29 PrS Proposed sale

Officer

Officer
16,640
94.05
US$1,564,992
16,640 94.05 US$1,564,992
2026-01-26 2026-01-22 PlS Planned sale

President and CEO

Officer
8,025 -12.9%
92.56
US$742,794
8,025 -12.9% 92.56 US$742,794
2026-01-22 2026-01-22 PrS Proposed sale

Officer

Officer
8,025
91.09
US$730,997
8,025 91.09 US$730,997
2026-01-12 2026-01-08 PlS Planned sale

President and CEO

Officer
300 -0.5%
92.50
US$27,750
300 -0.5% 92.50 US$27,750
2026-01-08 2026-01-08 PrS Proposed sale

Officer

Officer
300
90.88
US$27,264
300 90.88 US$27,264
2025-12-18 2025-12-18 PrS Proposed sale

Officer

Officer
68,040
89.37
US$6,080,735
68,040 89.37 US$6,080,735
2025-12-10 2025-12-10 PrS Proposed sale

Officer

Officer
5,130
88.21
US$452,517
5,130 88.21 US$452,517
2025-12-10 2025-12-10 PrS Proposed sale

Officer

Officer
2,921
88.21
US$257,661
2,921 88.21 US$257,661
2025-11-13 2025-11-12 PlS Planned sale

EVP, Principal Asia

Officer
1,887 -2.3%
85.04
US$160,470
1,887 -2.3% 85.04 US$160,470
2025-11-12 2025-11-12 PrS Proposed sale

Officer

Officer
1,887
85.04
US$160,473
1,887 85.04 US$160,473
2026-03-25 2025-04-21 S Sale Non-Executive Director
5 -0.0%
70.05
US$350
5 -0.0% 70.05 US$350
2025-02-27 2025-02-27 PrS Proposed sale

Officer

Officer
13,468
87.29
US$1,175,597
13,468 87.29 US$1,175,597
2025-02-14 2025-02-14 PrS Proposed sale

Officer

Officer
800
87.02
US$69,612
800 87.02 US$69,612
2025-01-15 2025-01-15 PrS Proposed sale

Officer

Officer
21,780
78.84
US$1,717,135
21,780 78.84 US$1,717,135
2026-03-25 2025-01-02 B Purchase Non-Executive Director
5 +0.0%
77.49
US$387
5 +0.0% 77.49 US$387
2024-11-25 2024-11-25 PrS Proposed sale

Officer

Officer
18,985
87.21
US$1,655,707
18,985 87.21 US$1,655,707
2024-11-18 2024-11-18 PrS Proposed sale

Officer

Officer
510
87.01
US$44,375
510 87.01 US$44,375
2024-11-15 2024-11-15 PrS Proposed sale

Officer

Officer
3,735
87.22
US$325,775
3,735 87.22 US$325,775
2024-09-05 2024-09-05 PrS Proposed sale

Officer

Officer
4,365
78.78
US$343,879
4,365 78.78 US$343,879
2024-09-04 2024-09-04 PrS Proposed sale

Officer

Officer
23,575
81.19
US$1,914,054
23,575 81.19 US$1,914,054
2024-09-04 2024-09-04 PrS Proposed sale

Officer

Officer
1,200
82.02
US$98,424
1,200 82.02 US$98,424
2024-06-07 2024-06-07 PrS Proposed sale

Officer

Officer
6,544
79.38
US$519,463
6,544 79.38 US$519,463
2024-05-17 2024-05-17 PrS Proposed sale

Officer

Officer
22,030
84.94
US$1,871,277
22,030 84.94 US$1,871,277
2024-04-30 2024-04-30 PrS Proposed sale

144 filer only

25,992
79.35
US$2,062,353
25,992 79.35 US$2,062,353
2023-03-29 2023-03-29 PrS Proposed sale

Officer

Officer
26,893
72.31
US$1,944,633
26,893 72.31 US$1,944,633
2023-03-28 2023-03-28 PrS Proposed sale

Officer

Officer
26,891
72.33
US$1,945,026
26,891 72.33 US$1,945,026
2023-03-27 2023-03-27 PrS Proposed sale

Officer

Officer
26,891
71.59
US$1,925,127
26,891 71.59 US$1,925,127
2023-03-21 2023-03-21 PrS Proposed sale

Officer

Officer
55,650
72.94
US$4,059,111
55,650 72.94 US$4,059,111
2023-03-14 2023-03-14 PrS Proposed sale

Officer

Officer
1,159
72.13
US$83,599
1,159 72.13 US$83,599
2022-10-21 2022-10-19 S Sale Non-Executive Director
1,000 -2.7%
80.02
US$80,020
1,000 -2.7% 80.02 US$80,020
2022-10-20 2022-10-18 S Sale Non-Executive Director
14,033 -43.5%
80.05
US$1,123,342
14,033 -43.5% 80.05 US$1,123,342
2022-09-15 2022-09-13 S Sale

EVP, Principal Asia

Officer
2,447 -6.6%
78.45
US$191,967
2,447 -6.6% 78.45 US$191,967
2022-08-23 2022-08-22 S Sale

EVP, Principal Latin American

Officer
9,000 -20.9%
76.95
US$692,550
9,000 -20.9% 76.95 US$692,550
2022-08-22 2022-08-19 S Sale

EVP, Principal Latin American

Officer
12,975 -23.2%
78.04
US$1,012,569
12,975 -23.2% 78.04 US$1,012,569
2022-08-22 2022-08-18 S Sale

EVP, Principal Latin American

Officer
15,000 -25.9%
78.34
US$1,175,100
15,000 -25.9% 78.34 US$1,175,100
2022-08-18 2022-08-17 S Sale

EVP, Principal Latin American

Officer
6,000 -12.2%
78.58
US$471,480
6,000 -12.2% 78.58 US$471,480
2022-08-17 2022-08-15 S Sale

President - RIS

Officer
6,250 -16.2%
79.21
US$495,062
6,250 -16.2% 79.21 US$495,062
2022-08-18 2022-08-09 S Sale Non-Executive Director
15,000 -31.7%
72.90
US$1,093,500
15,000 -31.7% 72.90 US$1,093,500
2022-05-25 2022-05-25 PlS Planned sale

EVP, Principal Asia

Officer
10,000 -21.2%
71.00
US$710,000
10,000 -21.2% 71.00 US$710,000
2023-04-06 2022-03-18 PlS Planned sale

SVP & Chief Risk Officer

Officer
3,694 -11.2%
69.50
US$256,733
3,694 -11.2% 69.50 US$256,733
2021-05-21 2021-05-20 PlS Planned sale
22,800 -33.9%
64.94
US$1,480,632
22,800 -33.9% 64.94 US$1,480,632
2021-05-04 2021-05-03 PlS Planned sale

EVP & Chief Financial Officer

Officer
15,915 -28.1%
65.07
US$1,035,589
15,915 -28.1% 65.07 US$1,035,589
2021-03-02 2021-02-26 PlS Planned sale

EVP & Chief Financial Officer

Officer
3,496 -5.8%
57.15
US$199,796
3,496 -5.8% 57.15 US$199,796
2021-03-01 2021-02-25 PlS Planned sale
10,000 -14.6%
60.40
US$604,000
10,000 -14.6% 60.40 US$604,000
2021-02-24 2021-02-22 PlS Planned sale
3,000 -5.8%
59.85
US$179,550
3,000 -5.8% 59.85 US$179,550
2021-02-10 2021-02-08 PlS Planned sale
7,410 -12.6%
53.93
US$399,621
7,410 -12.6% 53.93 US$399,621
2021-02-10 2021-02-08 PlS Planned sale
1,000 -1.9%
53.93
US$53,930
1,000 -1.9% 53.93 US$53,930
2021-02-05 2021-02-03 PlS Planned sale
11,125 -13.6%
51.11
US$568,599
11,125 -13.6% 51.11 US$568,599
2021-01-08 2021-01-06 PlS Planned sale

EVP & Chief Risk Officer

Officer
1,000 -1.9%
50.00
US$50,000
1,000 -1.9% 50.00 US$50,000

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