United States Insurance

Principal Financial Group Inc (PFG)

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Principal Financial Group experienced significant selling activity recently, with insiders offloading over 14 million dollars in stock. These transactions occurred as the equity price reached near-record highs. Following a positive earnings report, multiple officers executed planned divestments, reflecting a consistent pattern of liquidation among leadership during this period of strong market performance.
Ticker: PFG Exchange: NSM
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Principal Financial Group Inc. Upgrade to see score, net flow, insiders and the full signal context.

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Proposed sale 7 Aug 2026
Value US$384,543.78 | Price 490.28 | Shares 60,804
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-08-07 2026-08-07 PrS Proposed sale
AMY FRIEDRICH

Officer

Officer
60,804
490.28
US$384,544 		60,804 490.28 US$384,544
2026-06-12 2026-06-12 PrS Proposed sale
DEANNA STRABLE-SOETHOUT

Officer

Officer
3,265
116.70
US$2,465,748 		3,265 116.70 US$2,465,748
2026-06-11 2026-06-11 PrS Proposed sale
DEANNA STRABLE-SOETHOUT

Officer

Officer
11,773
141.94
US$1,268,787 		11,773 141.94 US$1,268,787
2026-06-11 2026-06-11 PrS Proposed sale
DEANNA STRABLE-SOETHOUT

Officer

Officer
19,767
109.21
US$2,158,754 		19,767 109.21 US$2,158,754
2026-05-22 2026-05-21 PlS Planned sale
0.9
Cheong Wee Yee

President - Asia & Middle East

Officer
7,534 -10.2%
103.16
US$777,207 		7,534 -10.2% 103.16 US$777,207
2026-05-21 2026-05-21 PrS Proposed sale
0.9
WEE YEE CHEONG

Officer

Officer
7,534
103.16
US$777,239 		7,534 103.16 US$777,239
2026-05-22 2026-05-20 PlS Planned sale
0.9
Cheong Wee Yee

President - Asia & Middle East

Officer
3,211 -4.2%
103.06
US$330,926 		3,211 -4.2% 103.06 US$330,926
2026-05-20 2026-05-20 PrS Proposed sale
0.9
WEE YEE CHEONG

Officer

Officer
3,211
103.06
US$330,922 		3,211 103.06 US$330,922
2026-05-04 2026-05-01 PlS Planned sale
0.9
Cheong Wee Yee

President - Asia & Middle East

Officer
9,183 -10.6%
101.26
US$929,871 		9,183 -10.6% 101.26 US$929,871
2026-05-01 2026-05-01 PrS Proposed sale
0.9
WEE YEE CHEONG

Officer

Officer
9,183
101.26
US$929,892 		9,183 101.26 US$929,892
2026-05-04 2026-04-30 PlS Planned sale
0.9
Cheong Wee Yee

President - Asia & Middle East

Officer
4,737 -5.2%
101.01
US$478,484 		4,737 -5.2% 101.01 US$478,484
2026-04-30 2026-04-30 S Sale
Djurasovic George

Interim General Counsel

Officer
1 -0.0%
99.63
US$99 		1 -0.0% 99.63 US$99
2026-04-30 2026-04-30 PrS Proposed sale
0.9
WEE YEE CHEONG

Officer

Officer
4,737
101.01
US$478,481 		4,737 101.01 US$478,481
2026-04-30 2026-04-29 PlS Planned sale
0.9
Cheong Wee Yee

President - Asia & Middle East

Officer
1,080 -1.2%
101.00
US$109,080 		1,080 -1.2% 101.00 US$109,080
2026-04-29 2026-04-29 PrS Proposed sale
0.9
WEE YEE CHEONG

Officer

Officer
1,080
101.00
US$109,082 		1,080 101.00 US$109,082
2026-04-30 2026-04-28 S Sale
Djurasovic George

Interim General Counsel

Officer
2,571 -10.5%
100.83
US$259,234 		2,571 -10.5% 100.83 US$259,234
2026-04-28 2026-04-28 PrS Proposed sale
GEORGE DJURASOVIC

Officer

Officer
2,571
100.83
US$259,240 		2,571 100.83 US$259,240
2026-03-02 2026-03-02 PrS Proposed sale
KEN MCCULLUM

Officer

Officer
1,616
95.42
US$154,199 		1,616 95.42 US$154,199
2026-03-02 2026-03-02 PrS Proposed sale
KAMAL BHATIA

Officer

Officer
2,899
95.42
US$276,623 		2,899 95.42 US$276,623
2026-02-25 2026-02-25 PrS Proposed sale
KEN MCCULLUM

Officer

Officer
3,071
94.85
US$291,284 		3,071 94.85 US$291,284
2026-02-25 2026-02-25 PrS Proposed sale
KAMAL BHATIA

Officer

Officer
5,570
94.85
US$528,314 		5,570 94.85 US$528,314
2026-03-25 2026-02-09 B Purchase
1.8
Muruzabal Claudio
Non-Executive Director
5 +0.0%
97.09
US$485 		5 +0.0% 97.09 US$485
2026-02-02 2026-01-30 PlS Planned sale
STRABLE-SOETHOUT DEANNA D

President and CEO

Officer
7,340 -5.1%
95.00
US$697,300 		7,340 -5.1% 95.00 US$697,300
2026-01-30 2026-01-29 PlS Planned sale
STRABLE-SOETHOUT DEANNA D

President and CEO

Officer
9,300 -6.1%
95.12
US$884,616 		9,300 -6.1% 95.12 US$884,616
2026-01-29 2026-01-29 PrS Proposed sale
DEANNA STRABLE-SOETHOUT

Officer

Officer
16,640
94.05
US$1,564,992 		16,640 94.05 US$1,564,992
2026-01-26 2026-01-22 PlS Planned sale
STRABLE-SOETHOUT DEANNA D

President and CEO

Officer
8,025 -12.9%
92.56
US$742,794 		8,025 -12.9% 92.56 US$742,794
2026-01-22 2026-01-22 PrS Proposed sale
DWIGHT SOETHOUT

Officer

Officer
8,025
91.09
US$730,997 		8,025 91.09 US$730,997
2026-01-12 2026-01-08 PlS Planned sale
STRABLE-SOETHOUT DEANNA D

President and CEO

Officer
300 -0.5%
92.50
US$27,750 		300 -0.5% 92.50 US$27,750
2026-01-08 2026-01-08 PrS Proposed sale
DWIGHT SOETHOUT

Officer

Officer
300
90.88
US$27,264 		300 90.88 US$27,264
2025-12-18 2025-12-18 PrS Proposed sale
DEANNA STRABLE-SOETHOUT

Officer

Officer
68,040
89.37
US$6,080,735 		68,040 89.37 US$6,080,735
2025-12-10 2025-12-10 PrS Proposed sale
KEN MCCULLUM

Officer

Officer
5,130
88.21
US$452,517 		5,130 88.21 US$452,517
2025-12-10 2025-12-10 PrS Proposed sale
KAMAL BHATIA

Officer

Officer
2,921
88.21
US$257,661 		2,921 88.21 US$257,661
2025-11-13 2025-11-12 PlS Planned sale
0.9
Cheong Wee Yee

EVP, Principal Asia

Officer
1,887 -2.3%
85.04
US$160,470 		1,887 -2.3% 85.04 US$160,470
2025-11-12 2025-11-12 PrS Proposed sale
0.9
WEE YEE CHEONG

Officer

Officer
1,887
85.04
US$160,473 		1,887 85.04 US$160,473
2026-03-25 2025-04-21 S Sale
1.8
Muruzabal Claudio
Non-Executive Director
5 -0.0%
70.05
US$350 		5 -0.0% 70.05 US$350
2025-02-27 2025-02-27 PrS Proposed sale
0.9
WEE YEE CHEONG

Officer

Officer
13,468
87.29
US$1,175,597 		13,468 87.29 US$1,175,597
2025-02-14 2025-02-14 PrS Proposed sale
0.9
WEE YEE CHEONG

Officer

Officer
800
87.02
US$69,612 		800 87.02 US$69,612
2025-01-15 2025-01-15 PrS Proposed sale
DEANNA STRABLE-SOETHOUT

Officer

Officer
21,780
78.84
US$1,717,135 		21,780 78.84 US$1,717,135
2026-03-25 2025-01-02 B Purchase
1.8
Muruzabal Claudio
Non-Executive Director
5 +0.0%
77.49
US$387 		5 +0.0% 77.49 US$387
2024-11-25 2024-11-25 PrS Proposed sale
0.9
WEE YEE CHEONG

Officer

Officer
18,985
87.21
US$1,655,707 		18,985 87.21 US$1,655,707
2024-11-18 2024-11-18 PrS Proposed sale
0.9
WEE YEE CHEONG

Officer

Officer
510
87.01
US$44,375 		510 87.01 US$44,375
2024-11-15 2024-11-15 PrS Proposed sale
0.9
WEE YEE CHEONG

Officer

Officer
3,735
87.22
US$325,775 		3,735 87.22 US$325,775
2024-09-05 2024-09-05 PrS Proposed sale
KEN MCCULLUM

Officer

Officer
4,365
78.78
US$343,879 		4,365 78.78 US$343,879
2024-09-04 2024-09-04 PrS Proposed sale
AMY FRIEDRICH TODSUBJECT TO STA RULES

Officer

Officer
23,575
81.19
US$1,914,054 		23,575 81.19 US$1,914,054
2024-09-04 2024-09-04 PrS Proposed sale
0.9
WEE YEE CHEONG

Officer

Officer
1,200
82.02
US$98,424 		1,200 82.02 US$98,424
2024-06-07 2024-06-07 PrS Proposed sale
KEN MCCULLUM

Officer

Officer
6,544
79.38
US$519,463 		6,544 79.38 US$519,463
2024-05-17 2024-05-17 PrS Proposed sale
0.9
WEE YEE CHEONG

Officer

Officer
22,030
84.94
US$1,871,277 		22,030 84.94 US$1,871,277
2024-04-30 2024-04-30 PrS Proposed sale
2.5
PATRICK HALTER

144 filer only
25,992
79.35
US$2,062,353 		25,992 79.35 US$2,062,353
2023-03-29 2023-03-29 PrS Proposed sale
1.5
Roberto Andres Walker Hitschfeld

Officer

Officer
26,893
72.31
US$1,944,633 		26,893 72.31 US$1,944,633
2023-03-28 2023-03-28 PrS Proposed sale
1.5
Roberto Andres Walker Hitschfeld

Officer

Officer
26,891
72.33
US$1,945,026 		26,891 72.33 US$1,945,026
2023-03-27 2023-03-27 PrS Proposed sale
1.5
Roberto Andres Walker Hitschfeld

Officer

Officer
26,891
71.59
US$1,925,127 		26,891 71.59 US$1,925,127
2023-03-21 2023-03-21 PrS Proposed sale
2.5
Patrick Halter

Officer

Officer
55,650
72.94
US$4,059,111 		55,650 72.94 US$4,059,111
2023-03-14 2023-03-14 PrS Proposed sale
2.5
Patrick Halter

Officer

Officer
1,159
72.13
US$83,599 		1,159 72.13 US$83,599
2022-10-21 2022-10-19 S Sale
1.1
HELTON SANDRA L
Non-Executive Director
1,000 -2.7%
80.02
US$80,020 		1,000 -2.7% 80.02 US$80,020
2022-10-20 2022-10-18 S Sale
1.1
HELTON SANDRA L
Non-Executive Director
14,033 -43.5%
80.05
US$1,123,342 		14,033 -43.5% 80.05 US$1,123,342
2022-09-15 2022-09-13 S Sale
0.9
Cheong Wee Yee

EVP, Principal Asia

Officer
2,447 -6.6%
78.45
US$191,967 		2,447 -6.6% 78.45 US$191,967
2022-08-23 2022-08-22 S Sale
1.5
Walker Roberto

EVP, Principal Latin American

Officer
9,000 -20.9%
76.95
US$692,550 		9,000 -20.9% 76.95 US$692,550
2022-08-22 2022-08-19 S Sale
1.5
Walker Roberto

EVP, Principal Latin American

Officer
12,975 -23.2%
78.04
US$1,012,569 		12,975 -23.2% 78.04 US$1,012,569
2022-08-22 2022-08-18 S Sale
1.5
Walker Roberto

EVP, Principal Latin American

Officer
15,000 -25.9%
78.34
US$1,175,100 		15,000 -25.9% 78.34 US$1,175,100
2022-08-18 2022-08-17 S Sale
1.5
Walker Roberto

EVP, Principal Latin American

Officer
6,000 -12.2%
78.58
US$471,480 		6,000 -12.2% 78.58 US$471,480
2022-08-17 2022-08-15 S Sale
1.4
Schaaf Renee V.

President - RIS

Officer
6,250 -16.2%
79.21
US$495,062 		6,250 -16.2% 79.21 US$495,062
2022-08-18 2022-08-09 S Sale
1.1
HELTON SANDRA L
Non-Executive Director
15,000 -31.7%
72.90
US$1,093,500 		15,000 -31.7% 72.90 US$1,093,500
2022-05-25 2022-05-25 PlS Planned sale
0.9
Cheong Wee Yee

EVP, Principal Asia

Officer
10,000 -21.2%
71.00
US$710,000 		10,000 -21.2% 71.00 US$710,000
2023-04-06 2022-03-18 PlS Planned sale
McCullum Kenneth A.

SVP & Chief Risk Officer

Officer
3,694 -11.2%
69.50
US$256,733 		3,694 -11.2% 69.50 US$256,733
2021-05-21 2021-05-20 PlS Planned sale
Tallett Elizabeth E
22,800 -33.9%
64.94
US$1,480,632 		22,800 -33.9% 64.94 US$1,480,632
2021-05-04 2021-05-03 PlS Planned sale
STRABLE-SOETHOUT DEANNA D

EVP & Chief Financial Officer

Officer
15,915 -28.1%
65.07
US$1,035,589 		15,915 -28.1% 65.07 US$1,035,589
2021-03-02 2021-02-26 PlS Planned sale
STRABLE-SOETHOUT DEANNA D

EVP & Chief Financial Officer

Officer
3,496 -5.8%
57.15
US$199,796 		3,496 -5.8% 57.15 US$199,796
2021-03-01 2021-02-25 PlS Planned sale
Dunbar Timothy Mark
10,000 -14.6%
60.40
US$604,000 		10,000 -14.6% 60.40 US$604,000
2021-02-24 2021-02-22 PlS Planned sale
LAWLER JULIA M
3,000 -5.8%
59.85
US$179,550 		3,000 -5.8% 59.85 US$179,550
2021-02-10 2021-02-08 PlS Planned sale
LAWLER JULIA M
7,410 -12.6%
53.93
US$399,621 		7,410 -12.6% 53.93 US$399,621
2021-02-10 2021-02-08 PlS Planned sale
LAWLER JULIA M
1,000 -1.9%
53.93
US$53,930 		1,000 -1.9% 53.93 US$53,930
2021-02-05 2021-02-03 PlS Planned sale
Dunbar Timothy Mark
11,125 -13.6%
51.11
US$568,599 		11,125 -13.6% 51.11 US$568,599
2021-01-08 2021-01-06 PlS Planned sale
LAWLER JULIA M

EVP & Chief Risk Officer

Officer
1,000 -1.9%
50.00
US$50,000 		1,000 -1.9% 50.00 US$50,000
2021-01-08 2021-01-06 PlS Planned sale
LAWLER JULIA M

EVP & Chief Risk Officer

Officer
94 -0.2%
51.10
US$4,803 		94 -0.2% 51.10 US$4,803
2020-12-11 2020-12-09 PlS Planned sale
STRABLE-SOETHOUT DEANNA D

EVP & Chief Financial Officer

Officer
19,160 -25.3%
51.00
US$977,160 		19,160 -25.3% 51.00 US$977,160
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