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United States Hotels & Entertainment Services

Planet Fitness Inc (PLNT)

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Recent insider activity shows a net buy of $478,750 over the last 90 days, with two transactions. Notably, the CEO, Colleen Keating, made a buy of $247,700. This contrasts with earlier periods showing significant sell-offs by various executives, including the CEO and CFO, totaling over $3.5 million in June 2025.
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Ticker: PLNT Exchange: NYS
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Activity signal Earnings
Top insiders
Trades
Keating Colleen
Chief Executive Officer
1 purchase — total 247,700 USD
Buy 12 May 2026
Value US$2,637,654.13 | Price 309.71 | Shares 28,412
Buy 8 May 2026
Value US$566,050.45 | Price 82.24 | Shares 8,877
Sale 11 Jun 2025
Value US$1,531,545.38 | Price 102.57 | Shares 14,932
Sale 11 Jun 2025
Value US$892,238.93 | Price 102.11 | Shares 8,738
Sale 10 Mar 2025
Value US$276,330.00 | Price 92.11 | Shares 3,000
Proposed sale 10 Mar 2025
Value US$276,000.00 | Price 92.00 | Shares 3,000
Sale 5 Dec 2024
Value US$464,772.94 | Price 100.15 | Shares 4,641
Sale 15 Nov 2024
Value US$38,267.64 | Price 95.67 | Shares 400
Sale 15 Nov 2024
Value US$1,560,495.78 | Price 94.87 | Shares 16,448
Proposed sale 15 Nov 2024
Value US$1,598,762.32 | Price 94.89 | Shares 16,848
Sale 14 Nov 2024
Value US$317,071.37 | Price 96.14 | Shares 3,298
Sale 14 Nov 2024
Value US$90,840.36 | Price 96.23 | Shares 944
Sale 14 Nov 2024
Value US$226,716.00 | Price 96.23 | Shares 2,356
Sale 14 Nov 2024
Value US$179,756.15 | Price 96.23 | Shares 1,868
Sale 14 Nov 2024
Value US$66,398.15 | Price 96.23 | Shares 690
Sale 14 Nov 2024
Value US$78,041.88 | Price 96.23 | Shares 811
Sale 14 Nov 2024
Value US$142,996.59 | Price 96.23 | Shares 1,486
Proposed sale 14 Nov 2024
Value US$1,101,819.68 | Price 96.20 | Shares 11,453
Sale 14 Aug 2024
Value US$158,044.60 | Price 79.02 | Shares 2,000
Proposed sale 14 Aug 2024
Value US$158,044.60 | Price 79.02 | Shares 2,000
Sale 7 Aug 2024
Value US$497,173.92 | Price 77.39 | Shares 6,424
Proposed sale 25 Apr 2024
Value US$15,110,000.00 | Price 60.44 | Shares 250,000
Proposed sale 24 Apr 2024
Value US$16,004,419.96 | Price 60.62 | Shares 264,007
Buy 11 Dec 2023
Value US$681,464.00 | Price 68.15 | Shares 10,000
Sale 6 Dec 2023
Value US$66,550,000.00 | Price 66.55 | Shares 1,000,000
Proposed sale 6 Dec 2023
Value US$69,490,000.00 | Price 69.49 | Shares 1,000,000
Buy 5 Jun 2023
Value US$649,850.00 | Price 64.99 | Shares 10,000
Sale 10 Apr 2023
Value US$1,165.95 | Price 77.73 | Shares 15
Sale 20 Mar 2023
Value US$6,368.30 | Price 74.05 | Shares 86
Sale 20 Mar 2023
Value US$4,517.05 | Price 74.05 | Shares 61
Sale 16 Mar 2023
Value US$4,606.20 | Price 74.29 | Shares 62
Sale 11 Apr 2022
Value US$3,575.06 | Price 81.25 | Shares 44
Sale 5 Apr 2022
Value US$9,729.69 | Price 83.88 | Shares 116
Sale 21 Mar 2022
Value US$0.00 | Price 0.00 | Shares 198
Sale 22 Nov 2021
Value US$10,055.49 | Price 90.59 | Shares 111
Sale 8 Nov 2021
Value US$14,410,275.00 | Price 96.07 | Shares 150,000
Sale 12 Apr 2021
Value US$6,639.49 | Price 86.23 | Shares 77
Sale 5 Apr 2021
Value US$17,169.90 | Price 79.86 | Shares 215
Sale 10 Mar 2021
Value US$1,284,617.03 | Price 82.73 | Shares 15,527
Sale 10 Mar 2021
Value US$1,122,783.98 | Price 81.71 | Shares 13,741
Sale 9 Mar 2021
Value US$615,900.64 | Price 84.58 | Shares 7,282
Sale 9 Mar 2021
Value US$5,330,777.13 | Price 84.02 | Shares 63,450
Sale 8 Mar 2021
Value US$7,314.96 | Price 84.08 | Shares 87
Sale 6 Jan 2021
Value US$2,035.28 | Price 78.28 | Shares 26
Planned sale 8 Dec 2020
Value US$15,201.00 | Price 76.01 | Shares 200
Planned sale 8 Dec 2020
Value US$3,224,561.08 | Price 75.47 | Shares 42,729
Sale 4 Dec 2020
Value US$4,618,677.60 | Price 74.40 | Shares 62,079
Sale 4 Dec 2020
Value US$2,786,814.29 | Price 73.49 | Shares 37,921
Planned sale 4 Dec 2020
Value US$364,362.43 | Price 75.02 | Shares 4,857
Planned sale 3 Dec 2020
Value US$4,981,716.07 | Price 75.61 | Shares 65,887
Planned sale 2 Dec 2020
Value US$856,031.70 | Price 75.09 | Shares 11,400
Planned sale 1 Dec 2020
Value US$6,758,507.06 | Price 75.02 | Shares 90,084
Planned sale 24 Nov 2020
Value US$6,757,130.18 | Price 75.17 | Shares 89,890
Sale 12 Nov 2020
Value US$266,065.04 | Price 72.46 | Shares 3,672
Sale 11 Nov 2020
Value US$1,165,273.55 | Price 72.79 | Shares 16,008
Sale 11 Nov 2020
Value US$1,947,411.20 | Price 72.14 | Shares 26,995
Sale 10 Nov 2020
Value US$4,277,693.25 | Price 75.05 | Shares 56,997
Planned sale 10 Nov 2020
Value US$23,206.50 | Price 77.36 | Shares 300
Planned sale 10 Nov 2020
Value US$229,949.40 | Price 76.65 | Shares 3,000
Planned sale 10 Nov 2020
Value US$3,142,144.04 | Price 75.44 | Shares 41,653
Planned sale 9 Nov 2020
Value US$8,588.00 | Price 85.88 | Shares 100
Planned sale 9 Nov 2020
Value US$119,006.58 | Price 85.00 | Shares 1,400
Planned sale 9 Nov 2020
Value US$75,383.10 | Price 83.76 | Shares 900
Planned sale 9 Nov 2020
Value US$196,604.88 | Price 81.92 | Shares 2,400
Planned sale 9 Nov 2020
Value US$386,447.27 | Price 80.59 | Shares 4,795
Planned sale 9 Nov 2020
Value US$4,011,094.03 | Price 79.78 | Shares 50,277
Planned sale 9 Nov 2020
Value US$3,366,944.50 | Price 78.74 | Shares 42,758
Planned sale 9 Nov 2020
Value US$3,691,889.90 | Price 77.94 | Shares 47,370
Planned sale 8 Oct 2020
Value US$6,561,060.00 | Price 65.61 | Shares 100,000
Planned sale 7 Oct 2020
Value US$9,788,715.00 | Price 65.26 | Shares 150,000
Planned sale 15 Sep 2020
Value US$966,637.40 | Price 61.38 | Shares 15,749
Planned sale 15 Sep 2020
Value US$3,998,599.40 | Price 60.82 | Shares 65,750
Planned sale 15 Sep 2020
Value US$1,107,880.58 | Price 59.88 | Shares 18,501
Planned sale 14 Sep 2020
Value US$5,047,690.92 | Price 58.07 | Shares 86,922
Planned sale 14 Sep 2020
Value US$3,630,782.30 | Price 57.56 | Shares 63,078
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-05-14 2026-05-12 B Purchase
1.9
Keating Colleen

Chief Executive Officer

Executive Director
28,412 -49.7%
309.71
US$2,637,654 		28,412 -49.7% 309.71 US$2,637,654
2026-05-11 2026-05-08 B Purchase
3.2
RATHKE FRANCES G
Non-Executive Director
8,877 -5.0%
82.24
US$566,050 		8,877 -5.0% 82.24 US$566,050
2025-06-13 2025-06-11 S Sale
1.9
Keating Colleen

Chief Executive Officer

Executive Director
37,562 -42.0%
301.47
US$3,486,258 		37,562 -42.0% 301.47 US$3,486,258
2025-06-13 2025-06-11 S Sale
1.9
Keating Colleen

Chief Executive Officer

Executive Director
8,738 -6.8%
102.11
US$892,239 		8,738 -6.8% 102.11 US$892,239
2025-03-12 2025-03-10 S Sale
0.9
DUNAWAY CAMBRIA W
Non-Executive Director
3,000 -14.9%
92.11
US$276,330 		3,000 -14.9% 92.11 US$276,330
2025-03-10 2025-03-10 PrS Proposed sale
0.9
Cambria Dunaway

Board Member
3,000
92.00
US$276,000 		3,000 92.00 US$276,000
2024-12-09 2024-12-05 S Sale
2.6
Bode William

Div. President, U.S. Franchise

Officer
4,641 -17.4%
100.15
US$464,773 		4,641 -17.4% 100.15 US$464,773
2024-11-18 2024-11-15 S Sale
2.1
Fitzgerald Thomas J III

Chief Financial Officer

Officer
400 -1.4%
95.67
US$38,268 		400 -1.4% 95.67 US$38,268
2024-11-18 2024-11-15 S Sale
2.1
Fitzgerald Thomas J III

Chief Financial Officer

Officer
16,448 -37.3%
94.87
US$1,560,496 		16,448 -37.3% 94.87 US$1,560,496
2024-11-15 2024-11-15 PrS Proposed sale
2.1
THOMAS FITZGERALD

Officer

Officer
16,848
94.89
US$1,598,762 		16,848 94.89 US$1,598,762
2024-11-18 2024-11-14 S Sale
2.3
Simmons Jennifer

Div President, Corp Stores

Officer
3,298 -14.7%
96.14
US$317,071 		3,298 -14.7% 96.14 US$317,071
2024-11-18 2024-11-14 S Sale
2.3
Simmons Jennifer

Div President, Corp Stores

Officer
944 -4.0%
96.23
US$90,840 		944 -4.0% 96.23 US$90,840
2024-11-18 2024-11-14 S Sale
2.3
Simmons Jennifer

Div President, Corp Stores

Officer
2,356 -9.5%
96.23
US$226,716 		2,356 -9.5% 96.23 US$226,716
2024-11-18 2024-11-14 S Sale
2.3
Simmons Jennifer

Div President, Corp Stores

Officer
1,868 -7.7%
96.23
US$179,756 		1,868 -7.7% 96.23 US$179,756
2024-11-18 2024-11-14 S Sale
2.3
Simmons Jennifer

Div President, Corp Stores

Officer
690 -3.0%
96.23
US$66,398 		690 -3.0% 96.23 US$66,398
2024-11-18 2024-11-14 S Sale
2.3
Simmons Jennifer

Div President, Corp Stores

Officer
811 -3.5%
96.23
US$78,042 		811 -3.5% 96.23 US$78,042
2024-11-18 2024-11-14 S Sale
2.3
Simmons Jennifer

Div President, Corp Stores

Officer
1,486 -6.2%
96.23
US$142,997 		1,486 -6.2% 96.23 US$142,997
2024-11-14 2024-11-14 PrS Proposed sale
2.3
JENNIFER SIMMONS

Officer

Officer
11,453
96.20
US$1,101,820 		11,453 96.20 US$1,101,820
2024-08-16 2024-08-14 S Sale
2.6
Bode William

Div. President, U.S. Franchise

Officer
2,000 -6.8%
79.02
US$158,045 		2,000 -6.8% 79.02 US$158,045
2024-08-14 2024-08-14 PrS Proposed sale
2.6
WILLIAM R. BODE

Officer

Officer
2,000
79.02
US$158,045 		2,000 79.02 US$158,045
2024-08-08 2024-08-07 S Sale
2.4
O'Donnell Brian

SVP, Chief Accounting Officer

Officer
6,424 -48.7%
77.39
US$497,174 		6,424 -48.7% 77.39 US$497,174
2024-04-25 2024-04-25 PrS Proposed sale
3.1
Christopher J. Rondeau

Director

Non-Executive Director
250,000
60.44
US$15,110,000 		250,000 60.44 US$15,110,000
2024-04-24 2024-04-24 PrS Proposed sale
3.1
CHRISTOPHER RONDEAU

Director

Non-Executive Director
264,007
60.62
US$16,004,420 		264,007 60.62 US$16,004,420
2023-12-12 2023-12-11 B Purchase
2.1
BENSON CRAIG R

Interim CEO

Executive Director
10,000 +40.0%
68.15
US$681,464 		10,000 +40.0% 68.15 US$681,464
2023-12-08 2023-12-06 S Sale
3.1
Rondeau Christopher
Non-Executive Director
1,000,000 -100.0%
66.55
US$66,550,000 		1,000,000 -100.0% 66.55 US$66,550,000
2023-12-06 2023-12-06 PrS Proposed sale
3.1
Christopher J. Rondeau

Director

Non-Executive Director
1,000,000
69.49
US$69,490,000 		1,000,000 69.49 US$69,490,000
2023-06-05 2023-06-05 B Purchase
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
10,000 +38.0%
64.99
US$649,850 		10,000 +38.0% 64.99 US$649,850
2023-04-12 2023-04-10 S Sale
2.3
Simmons Jennifer

Div President, Corp Stores

Officer
15 -0.2%
77.73
US$1,166 		15 -0.2% 77.73 US$1,166
2023-03-22 2023-03-20 S Sale
2.3
Simmons Jennifer

Div President, Corp Stores

Officer
86 -1.3%
74.05
US$6,368 		86 -1.3% 74.05 US$6,368
2023-03-22 2023-03-20 S Sale
2.4
O'Donnell Brian

SVP, Chief Accounting Officer

Officer
61 -1.4%
74.05
US$4,517 		61 -1.4% 74.05 US$4,517
2023-03-17 2023-03-16 S Sale
2.3
Simmons Jennifer

Div President, Corp Stores

Officer
62 -0.9%
74.29
US$4,606 		62 -0.9% 74.29 US$4,606
2022-04-13 2022-04-11 S Sale
2.6
Bode William

Chief Operations Officer

Officer
44 -0.6%
81.25
US$3,575 		44 -0.6% 81.25 US$3,575
2022-04-06 2022-04-05 S Sale
2.6
Bode William

Chief Operations Officer

Officer
116 -1.6%
83.88
US$9,730 		116 -1.6% 83.88 US$9,730
2022-03-23 2022-03-21 S Sale
2.6
Bode William

Chief Operations Officer

Officer
198
0.00
US$0 		198 0.00 US$0
2021-11-24 2021-11-22 S Sale
2.2
Tucker Jeremy

Chief Marketing Officer

Officer
111 -2.3%
90.59
US$10,055 		111 -2.3% 90.59 US$10,055
2021-11-10 2021-11-08 S Sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
150,000 -100.0%
96.07
US$14,410,275 		150,000 -100.0% 96.07 US$14,410,275
2021-04-14 2021-04-12 S Sale
2.4
O'Donnell Brian

VP, Chief Accounting Officer

Officer
77 -2.7%
86.23
US$6,639 		77 -2.7% 86.23 US$6,639
2021-04-05 2021-04-05 S Sale
2.4
O'Donnell Brian

VP, Chief Accounting Officer

Officer
215 -6.9%
79.86
US$17,170 		215 -6.9% 79.86 US$17,170
2021-03-11 2021-03-10 S Sale
2.4
LIVELY DORVIN D

President

Officer
15,527 -26.1%
82.73
US$1,284,617 		15,527 -26.1% 82.73 US$1,284,617
2021-03-11 2021-03-10 S Sale
2.4
LIVELY DORVIN D

President

Officer
13,741 -23.8%
81.71
US$1,122,784 		13,741 -23.8% 81.71 US$1,122,784
2021-03-11 2021-03-09 S Sale
2.4
LIVELY DORVIN D

President

Officer
7,282 -14.2%
84.58
US$615,901 		7,282 -14.2% 84.58 US$615,901
2021-03-11 2021-03-09 S Sale
2.4
LIVELY DORVIN D

President

Officer
63,450 -59.0%
84.02
US$5,330,777 		63,450 -59.0% 84.02 US$5,330,777
2021-03-10 2021-03-08 S Sale
2.4
O'Donnell Brian

VP, Chief Accounting Officer

Officer
87 -3.6%
84.08
US$7,315 		87 -3.6% 84.08 US$7,315
2021-01-08 2021-01-06 S Sale
2.4
O'Donnell Brian

VP, Chief Accounting Officer

Officer
26 -1.1%
78.28
US$2,035 		26 -1.1% 78.28 US$2,035
2020-12-10 2020-12-08 PlS Planned sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
200 -100.0%
76.01
US$15,201 		200 -100.0% 76.01 US$15,201
2020-12-10 2020-12-08 PlS Planned sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
42,729 -100.0%
75.47
US$3,224,561 		42,729 -100.0% 75.47 US$3,224,561
2020-12-08 2020-12-04 S Sale
2.4
LIVELY DORVIN D

President

Officer
62,079 -58.5%
74.40
US$4,618,678 		62,079 -58.5% 74.40 US$4,618,678
2020-12-08 2020-12-04 S Sale
2.4
LIVELY DORVIN D

President

Officer
37,921 -46.3%
73.49
US$2,786,814 		37,921 -46.3% 73.49 US$2,786,814
2020-12-07 2020-12-04 PlS Planned sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
4,857 -100.0%
75.02
US$364,362 		4,857 -100.0% 75.02 US$364,362
2020-12-07 2020-12-03 PlS Planned sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
65,887 -100.0%
75.61
US$4,981,716 		65,887 -100.0% 75.61 US$4,981,716
2020-12-03 2020-12-02 PlS Planned sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
11,400 -100.0%
75.09
US$856,032 		11,400 -100.0% 75.09 US$856,032
2020-12-03 2020-12-01 PlS Planned sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
90,084 -100.0%
75.02
US$6,758,507 		90,084 -100.0% 75.02 US$6,758,507
2020-11-27 2020-11-24 PlS Planned sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
89,890 -100.0%
75.17
US$6,757,130 		89,890 -100.0% 75.17 US$6,757,130
2020-11-16 2020-11-12 S Sale
2.4
O'Donnell Brian

VP, Chief Accounting Officer

Officer
3,672 -60.1%
72.46
US$266,065 		3,672 -60.1% 72.46 US$266,065
2020-11-12 2020-11-11 S Sale
2.4
LIVELY DORVIN D

President

Officer
16,008 -26.7%
72.79
US$1,165,274 		16,008 -26.7% 72.79 US$1,165,274
2020-11-12 2020-11-11 S Sale
2.4
LIVELY DORVIN D

President

Officer
26,995 -38.0%
72.14
US$1,947,411 		26,995 -38.0% 72.14 US$1,947,411
2020-11-12 2020-11-10 S Sale
2.4
LIVELY DORVIN D

President

Officer
56,997 -56.4%
75.05
US$4,277,693 		56,997 -56.4% 75.05 US$4,277,693
2020-11-12 2020-11-10 PlS Planned sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
300 -100.0%
77.36
US$23,206 		300 -100.0% 77.36 US$23,206
2020-11-12 2020-11-10 PlS Planned sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
3,000 -100.0%
76.65
US$229,949 		3,000 -100.0% 76.65 US$229,949
2020-11-12 2020-11-10 PlS Planned sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
41,653 -100.0%
75.44
US$3,142,144 		41,653 -100.0% 75.44 US$3,142,144
2020-11-12 2020-11-09 PlS Planned sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
100 -100.0%
85.88
US$8,588 		100 -100.0% 85.88 US$8,588
2020-11-12 2020-11-09 PlS Planned sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
1,400 -100.0%
85.00
US$119,007 		1,400 -100.0% 85.00 US$119,007
2020-11-12 2020-11-09 PlS Planned sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
900 -100.0%
83.76
US$75,383 		900 -100.0% 83.76 US$75,383
2020-11-12 2020-11-09 PlS Planned sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
2,400 -100.0%
81.92
US$196,605 		2,400 -100.0% 81.92 US$196,605
2020-11-12 2020-11-09 PlS Planned sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
4,795 -100.0%
80.59
US$386,447 		4,795 -100.0% 80.59 US$386,447
2020-11-12 2020-11-09 PlS Planned sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
50,277 -100.0%
79.78
US$4,011,094 		50,277 -100.0% 79.78 US$4,011,094
2020-11-12 2020-11-09 PlS Planned sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
42,758 -100.0%
78.74
US$3,366,945 		42,758 -100.0% 78.74 US$3,366,945
2020-11-12 2020-11-09 PlS Planned sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
47,370 -100.0%
77.94
US$3,691,890 		47,370 -100.0% 77.94 US$3,691,890
2020-10-09 2020-10-08 PlS Planned sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
100,000 -100.0%
65.61
US$6,561,060 		100,000 -100.0% 65.61 US$6,561,060
2020-10-09 2020-10-07 PlS Planned sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
150,000 -100.0%
65.26
US$9,788,715 		150,000 -100.0% 65.26 US$9,788,715
2020-09-16 2020-09-15 PlS Planned sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
15,749 -100.0%
61.38
US$966,637 		15,749 -100.0% 61.38 US$966,637
2020-09-16 2020-09-15 PlS Planned sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
65,750 -100.0%
60.82
US$3,998,599 		65,750 -100.0% 60.82 US$3,998,599
2020-09-16 2020-09-15 PlS Planned sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
18,501 -100.0%
59.88
US$1,107,881 		18,501 -100.0% 59.88 US$1,107,881
2020-09-16 2020-09-14 PlS Planned sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
86,922 -100.0%
58.07
US$5,047,691 		86,922 -100.0% 58.07 US$5,047,691
2020-09-16 2020-09-14 PlS Planned sale
3.1
Rondeau Christopher

Chief Executive Officer

Executive Director
63,078 -42.1%
57.56
US$3,630,782 		63,078 -42.1% 57.56 US$3,630,782
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