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United States Diversified Retail

Lulu's Fashion Lounge Holdings Inc (LVLU)

Track

The most recent insider trading activity occurred on December 5, 2024, with Chief Financial Officer Tiffany Rose Smith executing planned sales totaling 47 shares. Prior to this, significant planned and proposed sales were noted from Smith and former CEO David W. McCreight in November 2024. The last reported buy transaction was on March 15, 2024.
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Ticker: LVLU Exchange: NMS
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Activity signal Earnings
Top insiders
Trades
Smith Tiffany Rose
Chief Financial Officer
1 sale — total 58 USD
Planned sale 5 Dec 2024
Value US$1,663,675.48 | Price 336.37 | Shares 72,884
Planned sale 4 Dec 2024
Value US$2,620,936.34 | Price 167.53 | Shares 51,080
Planned sale 3 Dec 2024
Value US$371.40 | Price 1.24 | Shares 300
Planned sale 2 Dec 2024
Value US$276.75 | Price 1.23 | Shares 225
Planned sale 27 Nov 2024
Value US$434.19 | Price 1.23 | Shares 353
Planned sale 26 Nov 2024
Value US$744.00 | Price 1.24 | Shares 600
Planned sale 25 Nov 2024
Value US$1,151.85 | Price 1.28 | Shares 902
Planned sale 22 Nov 2024
Value US$964.99 | Price 1.23 | Shares 782
Planned sale 21 Nov 2024
Value US$1,116.00 | Price 1.24 | Shares 900
Proposed sale 20 Nov 2024
Value US$6,669.96 | Price 1.21 | Shares 5,509
Planned sale 20 Nov 2024
Value US$1,507.20 | Price 1.26 | Shares 1,200
Proposed sale 20 Nov 2024
Value US$30,642.32 | Price 1.26 | Shares 24,400
Proposed sale 18 Nov 2024
Value US$83,108.00 | Price 1.33 | Shares 62,500
Proposed sale 13 Sep 2024
Value US$20,958.37 | Price 1.40 | Shares 14,946
Buy 15 Mar 2024
Value US$1,640.00 | Price 1.64 | Shares 1,000
Buy 23 Aug 2023
Value US$21,000.00 | Price 2.10 | Shares 10,000
Buy 17 Mar 2023
Value US$27,900.00 | Price 2.79 | Shares 10,000
Buy 23 May 2022
Value US$23,923.40 | Price 11.96 | Shares 2,000
Buy 15 Nov 2021
Value US$1,000,000.00 | Price 16.00 | Shares 62,500
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2024-12-06 2024-12-05 PlS Planned sale
Smith Tiffany Rose

Chief Financial Officer

Officer
72,884 -13.4%
336.37
US$1,663,675 		72,884 -13.4% 336.37 US$1,663,675
2024-12-06 2024-12-04 PlS Planned sale
Smith Tiffany Rose

Chief Financial Officer

Officer
51,080 +29.4%
167.53
US$2,620,936 		51,080 +29.4% 167.53 US$2,620,936
2024-12-04 2024-12-03 PlS Planned sale
Smith Tiffany Rose

Chief Financial Officer

Officer
7,345 -31.0%
231.00
US$3,515,600 		7,345 -31.0% 231.00 US$3,515,600
2024-12-04 2024-12-02 PlS Planned sale
Smith Tiffany Rose

Chief Financial Officer

Officer
225 -0.1%
1.23
US$277 		225 -0.1% 1.23 US$277
2024-11-29 2024-11-27 PlS Planned sale
Smith Tiffany Rose

Chief Financial Officer

Officer
353 -0.1%
1.23
US$434 		353 -0.1% 1.23 US$434
2024-11-29 2024-11-26 PlS Planned sale
Smith Tiffany Rose

Chief Financial Officer

Officer
600 -0.2%
1.24
US$744 		600 -0.2% 1.24 US$744
2024-11-26 2024-11-25 PlS Planned sale
Smith Tiffany Rose

Chief Financial Officer

Officer
902 -0.3%
1.28
US$1,152 		902 -0.3% 1.28 US$1,152
2024-11-26 2024-11-22 PlS Planned sale
Smith Tiffany Rose

Chief Financial Officer

Officer
782 -0.2%
1.23
US$965 		782 -0.2% 1.23 US$965
2024-11-22 2024-11-21 PlS Planned sale
Smith Tiffany Rose

Chief Financial Officer

Officer
900 -0.3%
1.24
US$1,116 		900 -0.3% 1.24 US$1,116
2025-02-14 2024-11-20 PrS Proposed sale
Smith Tiffany Rose

Officer

Officer
5,509
1.21
US$6,670 		5,509 1.21 US$6,670
2024-11-22 2024-11-20 PlS Planned sale
Smith Tiffany Rose

Chief Financial Officer

Officer
1,200 -0.3%
1.26
US$1,507 		1,200 -0.3% 1.26 US$1,507
2024-11-20 2024-11-20 PrS Proposed sale
Smith Tiffany Rose

Officer

Officer
24,400
1.26
US$30,642 		24,400 1.26 US$30,642
2024-11-19 2024-11-18 PrS Proposed sale
McCreight David W.

FORMER CEO AND EXECUTIVE CHAIRMAN
62,500
1.33
US$83,108 		62,500 1.33 US$83,108
2024-09-13 2024-09-13 PrS Proposed sale
2.1
Sheu Caroline Sio-Chin

EX-DIRECTOR

Non-Executive Director
14,946
1.40
US$20,958 		14,946 1.40 US$20,958
2024-03-18 2024-03-15 B Purchase
2.6
MARDY MICHAEL J
Non-Executive Director
1,000 +1.0%
1.64
US$1,640 		1,000 +1.0% 1.64 US$1,640
2023-08-25 2023-08-23 B Purchase
2.6
MARDY MICHAEL J
Non-Executive Director
10,000 +11.7%
2.10
US$21,000 		10,000 +11.7% 2.10 US$21,000
2023-03-20 2023-03-17 B Purchase
2.6
MARDY MICHAEL J
Non-Executive Director
10,000 +28.6%
2.79
US$27,900 		10,000 +28.6% 2.79 US$27,900
2022-05-24 2022-05-23 B Purchase
2.6
MARDY MICHAEL J
Non-Executive Director
2,000 +7.3%
11.96
US$23,923 		2,000 +7.3% 11.96 US$23,923
2021-11-17 2021-11-15 B Purchase
McCreight David W.

Chief Executive Officer

Executive Director
62,500 +inf%
16.00
US$1,000,000 		62,500 +inf% 16.00 US$1,000,000
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