United Kingdom Food & Drug Retailing

J Sainsbury PLC (SBRY)

J Sainsbury PLC experienced significant insider selling recently, notably by the CEO and other senior executives following the October 2026 earnings report. While some smaller purchases occurred, the net value of transactions remains negative. These divestments represent a substantial portion of activity, contrasting with minor accumulation efforts observed earlier in the quarter.
Ticker: SBRY Exchange: LSE
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for J Sainsbury PLC. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
2.2
Simon Roberts Chief Executive Officer Officer
Transaction date
Sale
Price
58.45
Quantity 41,533
Value £124,890
2.8
Mark Given Chief Technology, Marketing and Data Officer Officer
Transaction date
Sale
Price
91.50
Quantity 39,653
Value £107,849
2.8
Mark Given Chief Technology, Marketing and Data Officer Officer
Transaction date
Purchase
Price
102.87
Quantity 99,596
Value £3,720,867
3.0
Katie Bickerstaffe Non-Executive Director Executive Director
Transaction date
Purchase
Price
3.47
Quantity 1,000
Value £100,000
2.8
Mark Given Chief Technology, Marketing and Data Officer Officer
Transaction date
Purchase
Price
3.40
Quantity 41
Value £139
2.8
Mark Given Chief Technology, Marketing and Data Officer Officer
Transaction date
Purchase
Price
3.32
Quantity 41
Value £136
Bláthnaid Bergin Chief Financial Officer Officer
Transaction date
Sale
Price
3.32
Quantity 255,092
Value £848,002
2.8
Mark Given Chief Technology, Marketing and Data Officer Officer
Transaction date
Purchase
Price
3.58
Quantity 39
Value £140
2.8
Mark Given Chief Technology, Marketing and Data Officer Officer
Transaction date
Purchase
Price
3.36
Quantity 41
Value £138
2.8
Mark Given Chief Technology, Marketing and Data Officer Officer
Transaction date
Purchase
Price
2.98
Quantity 46
Value £137
2.8
Mark Given Chief Technology, Marketing and Data Officer Officer
Transaction date
Purchase
Price
3.19
Quantity 43
Value £137
2.8
Mark Given Chief Technology, Marketing and Data Officer Officer
Transaction date
Sale
Price
3.28
Quantity 82,699
Value £270,972
Patrick Dunne Chief Property and Procurement Officer, and MD Smart Charge Officer
Transaction date
Sale
Price
3.28
Quantity 69,779
Value £228,638
2.7
Graham Biggart Managing Director Argos and Chief Strategy Officer Executive Director
Transaction date
Sale
Price
3.28
Quantity 170,129
Value £557,445
Rhian Bartlett Chief Commercial and Sustainability Officer Officer
Transaction date
Sale
Price
3.28
Quantity 92,176
Value £302,024
Blathnaid Bergin Chief Financial Officer Officer
Transaction date
Sale
Price
3.28
Quantity 110,092
Value £360,727
2.2
Simon Roberts Chief Executive Officer Officer
Transaction date
Sale
Price
3.28
Quantity 197,186
Value £646,100
3.0
Katie Bickerstaffe Non-Executive Director Executive Director
Transaction date
Purchase
Price
3.47
Quantity 4,297
Value £14,923
2.8
Mark Given Chief Technology, Marketing and Data Officer Officer
Transaction date
Purchase
Price
3.52
Quantity 40
Value £141
2.8
Mark Given Chief Technology, Marketing and Data Officer Officer
Transaction date
Purchase
Price
3.42
Quantity 40
Value £137
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-10-27 2026-10-27 S Sale
2.2
Simon Roberts

Chief Executive Officer

Officer
41,533
58.45
£124,890 		41,533 58.45 £124,890
2026-10-27 2026-10-23 S Sale
2.8
Mark Given

Chief Technology, Marketing and Data Officer

Officer
39,653
91.50
£107,849 		39,653 91.50 £107,849
2026-10-23 2026-10-22 B Purchase
2.8
Mark Given

Chief Technology, Marketing and Data Officer

Officer
99,596
102.87
£3,720,867 		99,596 102.87 £3,720,867
2026-10-22 2026-10-22 B Purchase
3.0
Katie Bickerstaffe

Non-Executive Director

Executive Director
1,000
3.47
£100,000 		1,000 3.47 £100,000
2026-09-25 2026-09-24 B Purchase
2.8
Mark Given

Chief Technology, Marketing and Data Officer

Officer
41
3.40
£139 		41 3.40 £139
2026-08-28 2026-08-27 B Purchase
2.8
Mark Given

Chief Technology, Marketing and Data Officer

Officer
41
3.32
£136 		41 3.32 £136
2026-08-20 2026-08-18 S Sale
Bláthnaid Bergin

Chief Financial Officer

Officer
255,092
3.32
£848,002 		255,092 3.32 £848,002
2026-07-31 2026-07-30 B Purchase
2.8
Mark Given

Chief Technology, Marketing and Data Officer

Officer
39
3.58
£140 		39 3.58 £140
2026-07-03 2026-07-02 B Purchase
2.8
Mark Given

Chief Technology, Marketing and Data Officer

Officer
41
3.36
£138 		41 3.36 £138
2026-06-05 2026-06-04 B Purchase
2.8
Mark Given

Chief Technology, Marketing and Data Officer

Officer
46
2.98
£137 		46 2.98 £137
2026-05-08 2026-05-07 B Purchase
2.8
Mark Given

Chief Technology, Marketing and Data Officer

Officer
43
3.19
£137 		43 3.19 £137
2026-04-29 2026-04-28 S Sale
2.8
Mark Given

Chief Technology, Marketing and Data Officer

Officer
82,699
3.28
£270,972 		82,699 3.28 £270,972
2026-04-29 2026-04-28 S Sale Patrick Dunne

Chief Property and Procurement Officer, and MD Smart Charge

Officer
69,779
3.28
£228,638 		69,779 3.28 £228,638
2026-04-29 2026-04-28 S Sale
2.7
Graham Biggart

Managing Director Argos and Chief Strategy Officer

Executive Director
170,129
3.28
£557,445 		170,129 3.28 £557,445
2026-04-29 2026-04-28 S Sale Rhian Bartlett

Chief Commercial and Sustainability Officer

Officer
92,176
3.28
£302,024 		92,176 3.28 £302,024
2026-04-29 2026-04-28 S Sale Blathnaid Bergin

Chief Financial Officer

Officer
110,092
3.28
£360,727 		110,092 3.28 £360,727
2026-04-29 2026-04-28 S Sale
2.2
Simon Roberts

Chief Executive Officer

Officer
197,186
3.28
£646,100 		197,186 3.28 £646,100
2026-04-24 2026-04-24 B Purchase
3.0
Katie Bickerstaffe

Non-Executive Director

Executive Director
4,297
3.47
£14,923 		4,297 3.47 £14,923
2026-04-10 2026-04-09 B Purchase
2.8
Mark Given

Chief Technology, Marketing and Data Officer

Officer
40
3.52
£141 		40 3.52 £141
2026-03-13 2026-03-12 B Purchase
2.8
Mark Given

Chief Technology, Marketing and Data Officer

Officer
40
3.42
£137 		40 3.42 £137

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