Harley-Davidson, Inc. (HOG)

Harley-Davidson experienced mixed insider trading activity recently. While executives like the CEO and CLO initiated significant purchases, other officers conducted routine planned sales. Despite a recent earnings report missing expectations, the stock price climbed 26% over the last quarter, reflecting strong market momentum as leadership maintains diverse equity positions.
Ticker: HOG Exchange: NYS


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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Harley-Davidson, Inc.. Upgrade to see score, net flow, insiders and the full signal context.

Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
3.2
Root Jonathan R CFO and CCO Officer
Transaction date
Planned sale
Price
471.71
Quantity 89,941 +22.5%
Value US$1,124,568
3.2
Root Jonathan R CFO and CCO Officer
Transaction date
Planned sale
Price
325.06
Quantity 99,224 -14.4%
Value US$1,331,727
3.2
Root Jonathan R Officer Officer
Transaction date
Proposed sale
Price
163.76
Quantity 31,113
Value US$1,548,396
Krause Paul J Former Affiliate
Transaction date
Proposed sale
Price
26.85
Quantity 3,750
Value US$100,687
Littleton Gayle CLO, CCO, CAO & Corp Sec Officer
Transaction date
Purchase
Price
26.38
Quantity 7,500 New position
Value US$197,850
1.7
Starrs Artie President & CEO Executive Director
Transaction date
Purchase
Price
25.89
Quantity 10,000 +66.7%
Value US$258,941
3.2
Root Jonathan R CFO and CCO Officer
Transaction date
Planned sale
Price
24.88
Quantity 1,554 -5.3%
Value US$38,664
3.2
Root Jonathan R Officer Officer
Transaction date
Proposed sale
Price
24.88
Quantity 1,554
Value US$38,664
3.2
Root Jonathan R Officer Officer
Transaction date
Proposed sale
Price
24.88
Quantity 1,554
Value US$38,664
3.2
NOVA DANIEL J Non-Executive Director
Transaction date
Purchase
Price
24.57
Quantity 40,000 +526.0%
Value US$982,700
3.2
Root Jonathan R CFO and CCO Officer
Transaction date
Planned sale
Price
24.44
Quantity 1,554 -5.0%
Value US$37,980
3.2
Root Jonathan R Officer Officer
Transaction date
Proposed sale
Price
24.44
Quantity 1,554
Value US$37,980
Transaction date
Proposed sale
Price
24.25
Quantity 16,205
Value US$392,971
3.2
Root Jonathan R CFO and CCO Officer
Transaction date
Planned sale
Price
23.87
Quantity 1,554 -4.8%
Value US$37,094
3.2
Root Jonathan R Officer Officer
Transaction date
Proposed sale
Price
23.87
Quantity 1,554
Value US$37,094
3.2
Root Jonathan R CFO and CCO Officer
Transaction date
Planned sale
Price
24.21
Quantity 1,554 -4.6%
Value US$37,622
3.2
Root Jonathan R Officer Officer
Transaction date
Proposed sale
Price
24.21
Quantity 1,554
Value US$37,622
Krause Paul J Chief Legal Officer Officer
Transaction date
Planned sale
Price
26.00
Quantity 1,564 -5.0%
Value US$40,664
Krause Paul J Officer Officer
Transaction date
Proposed sale
Price
26.00
Quantity 1,564
Value US$40,664
2.2
Do Charles Sr. Vice President, HDFSI Officer
Transaction date
Sale
Price
18.10
Quantity 4,241 -95.9%
Value US$76,741
2.2
Do Charles Officer Officer
Transaction date
Proposed sale
Price
18.10
Quantity 4,241
Value US$76,741
3.3
Flees Lori Ann Non-Executive Director
Transaction date
Purchase
Price
18.89
Quantity 4,000 +55.5%
Value US$75,546
1.7
Starrs Artie President & CEO Executive Director
Transaction date
Purchase
Price
19.10
Quantity 15,000 New position
Value US$286,500
3.5
Masood Rafeh Non-Executive Director
Transaction date
Purchase
Price
18.00
Quantity 2,775 +59.0%
Value US$49,950
3.8
FARLEY JR JAMES D Non-Executive Director
Transaction date
Sale
Price
18.71
Quantity 6,454 -28.5%
Value US$120,780
3.8
FARLEY JR JAMES D Director Non-Executive Director
Transaction date
Proposed sale
Price
19.26
Quantity 6,454
Value US$124,305
2.4
Mansfield Luke Christopher Chief Commercial Officer Officer
Transaction date
Sale
Price
23.21
Quantity 11,500 -48.8%
Value US$266,954
2.2
Do Charles Sr. Vice President, HDFSI Officer
Transaction date
Sale
Price
25.51
Quantity 4,136 -95.8%
Value US$105,509
2.2
Do Charles Officer Officer
Transaction date
Proposed sale
Price
25.51
Quantity 4,136
Value US$105,530
3.5
Masood Rafeh Non-Executive Director
Transaction date
Purchase
Price
24.06
Quantity 2,068 +78.4%
Value US$49,756
2.4
Mansfield Luke Christopher Chief Commercial Officer Officer
Transaction date
Sale
Price
25.96
Quantity 3,400 -12.6%
Value US$88,264
2.4
Mansfield Luke Christopher Officer Officer
Transaction date
Proposed sale
Price
25.96
Quantity 3,400
Value US$88,264
2.3
Sylvester Maryrose Non-Executive Director
Transaction date
Sale
Price
32.25
Quantity 4,278 -19.5%
Value US$137,966
2.3
Sylvester Maryrose Director Non-Executive Director
Transaction date
Proposed sale
Price
32.90
Quantity 4,278
Value US$140,746
3.5
Masood Rafeh Non-Executive Director
Transaction date
Purchase
Price
38.40
Quantity 1,302 +97.5%
Value US$49,997
2.7
CAVE MICHAEL J Former Director Non-Executive Director
Transaction date
Proposed sale
Price
35.87
Quantity 37,226
Value US$1,335,475
2.7
CAVE MICHAEL J Director Non-Executive Director
Transaction date
Proposed sale
Price
32.39
Quantity 6,930
Value US$224,455
3.2
Root Jonathan R SVP - HDFSI Officer
Transaction date
Sale
Price
50.17
Quantity 2,239 -29.0%
Value US$112,324
4.0
ZEITZ JOCHEN President and CEO Executive Director
Transaction date
Purchase
Price
38.94
Quantity 25,750 +5.3%
Value US$1,002,628
3.5
Masood Rafeh Non-Executive Director
Transaction date
Purchase
Price
37.50
Quantity 1,335 New position
Value US$50,062
3.1
KORNETZKE MARK R Chief Accounting Officer
Transaction date
Sale
Price
40.33
Quantity 2,868 -100.0%
Value US$115,678
3.1
KORNETZKE MARK R Chief Accounting Officer
Transaction date
Sale
Price
40.09
Quantity 5,607 -66.2%
Value US$224,785
3.1
KORNETZKE MARK R Chief Accounting Officer
Transaction date
Sale
Price
40.10
Quantity 139 -1.6%
Value US$5,574
2.4
Mansfield Luke Christopher VP/Motorcycle Management Officer
Transaction date
Purchase
Price
33.72
Quantity 735 +9.7%
Value US$24,782
4.0
ZEITZ JOCHEN President and CEO Executive Director
Transaction date
Purchase
Price
32.47
Quantity 30,800 +13.8%
Value US$1,000,165
Transaction date
Sale
Price
34.94
Quantity 12,125 -100.0%
Value US$423,615
Transaction date
Sale
Price
33.99
Quantity 63,476 -84.0%
Value US$2,157,625
Transaction date
Sale
Price
33.51
Quantity 2,901 -3.7%
Value US$97,214
Transaction date
Sale
Price
36.34
Quantity 13,500 -14.7%
Value US$490,590
4.0
ZEITZ JOCHEN Chairman and Acting President Executive Director
Transaction date
Purchase
Price
27.86
Quantity 71,450 +47.2%
Value US$1,990,833
1.7
Thomas James Darrell VP - Interim CFO and Treasurer Officer
Transaction date
Sale
Price
25.86
Quantity 2,228 -9.4%
Value US$57,616
3.4
Olin John A SVP & CFO Officer
Transaction date
Purchase
Price
19.02
Quantity 13,500 +19.5%
Value US$256,774
4.0
ZEITZ JOCHEN Chairman and Acting President Executive Director
Transaction date
Purchase
Price
19.52
Quantity 51,020 +50.8%
Value US$996,007
4.0
ZEITZ JOCHEN Chairman and Acting President Executive Director
Transaction date
Purchase
Price
21.26
Quantity 97,850 New position
Value US$2,080,086
3.4
Olin John A SVP & CFO
Transaction date
Sale
Price
37.00
Quantity 44,465 -43.2%
Value US$1,645,289
Kumbier Michelle SVP, Motor Co. Product & Ops Officer
Transaction date
Sale
Price
37.07
Quantity 22,000 -99.3%
Value US$815,483
2.7
HUND LAWRENCE G President-HDFS
Transaction date
Sale
Price
40.22
Quantity 8,000 -43.0%
Value US$321,722
3.1
KORNETZKE MARK R Chief Accounting Officer
Transaction date
Sale
Price
36.00
Quantity 4,348 -100.0%
Value US$156,532
1.7
Jones Paul J VP & Chief Legal Officer
Transaction date
Sale
Price
35.07
Quantity 9,575 -100.0%
Value US$335,790
1.7
Jones Paul J VP & Chief Legal Officer
Transaction date
Sale
Price
35.51
Quantity 2,309 -19.4%
Value US$81,991
3.1
KORNETZKE MARK R Chief Accounting Officer
Transaction date
Sale
Price
35.79
Quantity 3,426 -44.1%
Value US$122,630
3.1
KORNETZKE MARK R Chief Accounting Officer
Transaction date
Sale
Price
35.79
Quantity 200 -2.5%
Value US$7,158
2.7
HUND LAWRENCE G President-HDFS
Transaction date
Sale
Price
35.58
Quantity 13,000 -41.1%
Value US$462,475
2.7
HUND LAWRENCE G President-HDFS
Transaction date
Sale
Price
35.57
Quantity 73 -0.2%
Value US$2,597
3.4
Olin John A SVP & CFO
Transaction date
Sale
Price
35.96
Quantity 30,000 -33.9%
Value US$1,078,779
Transaction date
Sale
Price
33.05
Quantity 2,227 -100.0%
Value US$73,591
Olin John A SVP & CFO Officer
Transaction date
Sale
Price
43.48
Quantity 12,587 -22.9%
Value US$547,268
HUND LAWRENCE G President-HDFS Officer
Transaction date
Sale
Price
43.33
Quantity 25,040 -84.3%
Value US$1,085,013
HUND LAWRENCE G President-HDFS Officer
Transaction date
Sale
Price
43.34
Quantity 12,000 -28.8%
Value US$520,069
ZEITZ JOCHEN Non-Executive Director
Transaction date
Sale
Price
43.50
Quantity 1,598 -100.0%
Value US$69,507
Rocker Tchernavia VP-Human Resources Officer
Transaction date
Sale
Price
47.74
Quantity 1,401 -100.0%
Value US$66,890
Jones Paul J VP & Chief Legal Officer Officer
Transaction date
Sale
Price
48.00
Quantity 2,117 -100.0%
Value US$101,616
Jones Paul J VP & Chief Legal Officer Officer
Transaction date
Sale
Price
47.62
Quantity 870 -29.1%
Value US$41,431
ZEITZ JOCHEN
Transaction date
Sale
Price
47.80
Quantity 1,859 -100.0%
Value US$88,850
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2026-10-05 2026-10-01 PlS Planned sale

CFO and CCO

Officer
89,941 +22.5%
471.71
US$1,124,568
89,941 +22.5% 471.71 US$1,124,568
2026-09-02 2026-09-01 PlS Planned sale

CFO and CCO

Officer
99,224 -14.4%
325.06
US$1,331,727
99,224 -14.4% 325.06 US$1,331,727
2026-09-01 2026-09-01 PrS Proposed sale

Officer

Officer
31,113
163.76
US$1,548,396
31,113 163.76 US$1,548,396
2026-08-13 2026-08-13 PrS Proposed sale

Former Affiliate

3,750
26.85
US$100,687
3,750 26.85 US$100,687
2026-08-13 2026-08-11 B Purchase

CLO, CCO, CAO & Corp Sec

Officer
7,500 New position
26.38
US$197,850
7,500 New position 26.38 US$197,850
2026-08-11 2026-08-10 B Purchase

President & CEO

Executive Director
10,000 +66.7%
25.89
US$258,941
10,000 +66.7% 25.89 US$258,941
2026-08-05 2026-08-03 PlS Planned sale

CFO and CCO

Officer
1,554 -5.3%
24.88
US$38,664
1,554 -5.3% 24.88 US$38,664
2026-08-03 2026-08-03 PrS Proposed sale

Officer

Officer
1,554
24.88
US$38,664
1,554 24.88 US$38,664
2026-08-03 2026-08-03 PrS Proposed sale

Officer

Officer
1,554
24.88
US$38,664
1,554 24.88 US$38,664
2026-08-03 2026-07-31 B Purchase Non-Executive Director
40,000 +526.0%
24.57
US$982,700
40,000 +526.0% 24.57 US$982,700
2026-07-06 2026-07-01 PlS Planned sale

CFO and CCO

Officer
1,554 -5.0%
24.44
US$37,980
1,554 -5.0% 24.44 US$37,980
2026-07-01 2026-07-01 PrS Proposed sale

Officer

Officer
1,554
24.44
US$37,980
1,554 24.44 US$37,980
2026-06-04 2026-06-04 PrS Proposed sale

CEO

16,205
24.25
US$392,971
16,205 24.25 US$392,971
2026-06-03 2026-06-01 PlS Planned sale

CFO and CCO

Officer
1,554 -4.8%
23.87
US$37,094
1,554 -4.8% 23.87 US$37,094
2026-06-01 2026-06-01 PrS Proposed sale

Officer

Officer
1,554
23.87
US$37,094
1,554 23.87 US$37,094
2026-05-21 2026-05-19 PlS Planned sale

CFO and CCO

Officer
1,554 -4.6%
24.21
US$37,622
1,554 -4.6% 24.21 US$37,622
2026-05-19 2026-05-19 PrS Proposed sale

Officer

Officer
1,554
24.21
US$37,622
1,554 24.21 US$37,622
2026-05-13 2026-05-11 PlS Planned sale

Chief Legal Officer

Officer
1,564 -5.0%
26.00
US$40,664
1,564 -5.0% 26.00 US$40,664
2026-05-11 2026-05-11 PrS Proposed sale

Officer

Officer
1,564
26.00
US$40,664
1,564 26.00 US$40,664
2026-03-16 2026-03-12 S Sale

Sr. Vice President, HDFSI

Officer
4,241 -95.9%
18.10
US$76,741
4,241 -95.9% 18.10 US$76,741
2026-03-12 2026-03-12 PrS Proposed sale

Officer

Officer
4,241
18.10
US$76,741
4,241 18.10 US$76,741
2026-03-09 2026-03-09 B Purchase Non-Executive Director
4,000 +55.5%
18.89
US$75,546
4,000 +55.5% 18.89 US$75,546
2026-03-09 2026-03-09 B Purchase

President & CEO

Executive Director
15,000 New position
19.10
US$286,500
15,000 New position 19.10 US$286,500
2026-03-02 2026-02-27 B Purchase Non-Executive Director
2,775 +59.0%
18.00
US$49,950
2,775 +59.0% 18.00 US$49,950
2026-02-26 2026-02-25 S Sale Non-Executive Director
6,454 -28.5%
18.71
US$120,780
6,454 -28.5% 18.71 US$120,780
2026-02-25 2026-02-25 PrS Proposed sale

Director

Non-Executive Director
6,454
19.26
US$124,305
6,454 19.26 US$124,305
2025-11-24 2025-11-20 S Sale

Chief Commercial Officer

Officer
11,500 -48.8%
23.21
US$266,954
11,500 -48.8% 23.21 US$266,954
2025-11-20 2025-11-20 PrS Proposed sale

Officer

Officer
11,500
23.21
US$266,954
11,500 23.21 US$266,954
2025-11-12 2025-11-07 S Sale

Sr. Vice President, HDFSI

Officer
4,136 -95.8%
25.51
US$105,509
4,136 -95.8% 25.51 US$105,509
2025-11-07 2025-11-07 PrS Proposed sale

Officer

Officer
4,136
25.51
US$105,530
4,136 25.51 US$105,530
2025-08-07 2025-08-05 B Purchase Non-Executive Director
2,068 +78.4%
24.06
US$49,756
2,068 +78.4% 24.06 US$49,756
2025-02-18 2025-02-13 S Sale

Chief Commercial Officer

Officer
3,400 -12.6%
25.96
US$88,264
3,400 -12.6% 25.96 US$88,264
2025-02-13 2025-02-13 PrS Proposed sale

Officer

Officer
3,400
25.96
US$88,264
3,400 25.96 US$88,264
2024-11-01 2024-10-30 S Sale Non-Executive Director
4,278 -19.5%
32.25
US$137,966
4,278 -19.5% 32.25 US$137,966
2024-10-30 2024-10-30 PrS Proposed sale

Director

Non-Executive Director
4,278
32.90
US$140,746
4,278 32.90 US$140,746
2023-08-02 2023-08-01 B Purchase Non-Executive Director
1,302 +97.5%
38.40
US$49,997
1,302 +97.5% 38.40 US$49,997
2023-07-18 2023-07-18 PrS Proposed sale

Former Director

Non-Executive Director
37,226
35.87
US$1,335,475
37,226 35.87 US$1,335,475
2023-05-25 2023-05-24 PrS Proposed sale

Director

Non-Executive Director
6,930
32.39
US$224,455
6,930 32.39 US$224,455
2023-02-08 2023-02-06 S Sale

SVP - HDFSI

Officer
2,239 -29.0%
50.17
US$112,324
2,239 -29.0% 50.17 US$112,324
2022-09-06 2022-09-02 B Purchase

President and CEO

Executive Director
25,750 +5.3%
38.94
US$1,002,628
25,750 +5.3% 38.94 US$1,002,628
2022-08-10 2022-08-09 B Purchase Non-Executive Director
1,335 New position
37.50
US$50,062
1,335 New position 37.50 US$50,062
2022-03-03 2022-03-02 S Sale

Chief Accounting Officer

2,868 -100.0%
40.33
US$115,678
2,868 -100.0% 40.33 US$115,678
2022-03-03 2022-03-01 S Sale

Chief Accounting Officer

5,607 -66.2%
40.09
US$224,785
5,607 -66.2% 40.09 US$224,785
2022-03-03 2022-03-01 S Sale

Chief Accounting Officer

139 -1.6%
40.10
US$5,574
139 -1.6% 40.10 US$5,574
2021-02-08 2021-02-05 B Purchase

VP/Motorcycle Management

Officer
735 +9.7%
33.72
US$24,782
735 +9.7% 33.72 US$24,782
2021-02-05 2021-02-04 B Purchase

President and CEO

Executive Director
30,800 +13.8%
32.47
US$1,000,165
30,800 +13.8% 32.47 US$1,000,165
2020-11-12 2020-11-09 S Sale
12,125 -100.0%
34.94
US$423,615
12,125 -100.0% 34.94 US$423,615
2020-11-12 2020-11-09 S Sale
63,476 -84.0%
33.99
US$2,157,625
63,476 -84.0% 33.99 US$2,157,625
2020-11-12 2020-11-09 S Sale
2,901 -3.7%
33.51
US$97,214
2,901 -3.7% 33.51 US$97,214
2020-11-12 2020-11-09 S Sale
13,500 -14.7%
36.34
US$490,590
13,500 -14.7% 36.34 US$490,590
2020-08-13 2020-08-12 B Purchase

Chairman and Acting President

Executive Director
71,450 +47.2%
27.86
US$1,990,833
71,450 +47.2% 27.86 US$1,990,833
2020-08-11 2020-08-07 S Sale

VP - Interim CFO and Treasurer

Officer
2,228 -9.4%
25.86
US$57,616
2,228 -9.4% 25.86 US$57,616
2020-05-15 2020-05-13 B Purchase

SVP & CFO

Officer
13,500 +19.5%
19.02
US$256,774
13,500 +19.5% 19.02 US$256,774
2020-05-15 2020-05-13 B Purchase

Chairman and Acting President

Executive Director
51,020 +50.8%
19.52
US$996,007
51,020 +50.8% 19.52 US$996,007
2020-05-12 2020-05-08 B Purchase

Chairman and Acting President

Executive Director
97,850 New position
21.26
US$2,080,086
97,850 New position 21.26 US$2,080,086
2019-11-27 2019-11-26 S Sale

SVP & CFO

44,465 -43.2%
37.00
US$1,645,289
44,465 -43.2% 37.00 US$1,645,289
2019-11-26 2019-11-25 S Sale Kumbier Michelle

SVP, Motor Co. Product & Ops

Officer
22,000 -99.3%
37.07
US$815,483
22,000 -99.3% 37.07 US$815,483
2019-10-30 2019-10-29 S Sale

President-HDFS

8,000 -43.0%
40.22
US$321,722
8,000 -43.0% 40.22 US$321,722
2019-07-29 2019-07-25 S Sale

Chief Accounting Officer

4,348 -100.0%
36.00
US$156,532
4,348 -100.0% 36.00 US$156,532
2019-07-25 2019-07-24 S Sale

VP & Chief Legal Officer

9,575 -100.0%
35.07
US$335,790
9,575 -100.0% 35.07 US$335,790
2019-07-25 2019-07-24 S Sale

VP & Chief Legal Officer

2,309 -19.4%
35.51
US$81,991
2,309 -19.4% 35.51 US$81,991
2019-07-25 2019-07-24 S Sale

Chief Accounting Officer

3,426 -44.1%
35.79
US$122,630
3,426 -44.1% 35.79 US$122,630
2019-07-25 2019-07-24 S Sale

Chief Accounting Officer

200 -2.5%
35.79
US$7,158
200 -2.5% 35.79 US$7,158
2019-07-25 2019-07-24 S Sale

President-HDFS

13,000 -41.1%
35.58
US$462,475
13,000 -41.1% 35.58 US$462,475
2019-07-25 2019-07-24 S Sale

President-HDFS

73 -0.2%
35.57
US$2,597
73 -0.2% 35.57 US$2,597
2019-07-25 2019-07-24 S Sale

SVP & CFO

30,000 -33.9%
35.96
US$1,078,779
30,000 -33.9% 35.96 US$1,078,779
2019-05-31 2019-05-29 S Sale
2,227 -100.0%
33.05
US$73,591
2,227 -100.0% 33.05 US$73,591
2018-08-30 2018-08-28 S Sale Olin John A

SVP & CFO

Officer
12,587 -22.9%
43.48
US$547,268
12,587 -22.9% 43.48 US$547,268
2018-08-14 2018-08-10 S Sale HUND LAWRENCE G

President-HDFS

Officer
25,040 -84.3%
43.33
US$1,085,013
25,040 -84.3% 43.33 US$1,085,013
2018-08-14 2018-08-10 S Sale HUND LAWRENCE G

President-HDFS

Officer
12,000 -28.8%
43.34
US$520,069
12,000 -28.8% 43.34 US$520,069
2018-08-08 2018-08-06 S Sale ZEITZ JOCHEN Non-Executive Director
1,598 -100.0%
43.50
US$69,507
1,598 -100.0% 43.50 US$69,507
2018-02-13 2018-02-12 S Sale Rocker Tchernavia

VP-Human Resources

Officer
1,401 -100.0%
47.74
US$66,890
1,401 -100.0% 47.74 US$66,890
2018-02-06 2018-02-06 S Sale Jones Paul J

VP & Chief Legal Officer

Officer
2,117 -100.0%
48.00
US$101,616
2,117 -100.0% 48.00 US$101,616
2018-02-06 2018-02-05 S Sale Jones Paul J

VP & Chief Legal Officer

Officer
870 -29.1%
47.62
US$41,431
870 -29.1% 47.62 US$41,431
2017-11-02 2017-11-01 S Sale ZEITZ JOCHEN
1,859 -100.0%
47.80
US$88,850
1,859 -100.0% 47.80 US$88,850

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