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United States Automobiles & Auto Parts

Harley-Davidson Inc (HOG)

Track

Over the last 90 days, insider trading at Harley-Davidson Inc. has shown a net sell-off, with total sales exceeding $623,000. Notably, CEO James D. Farley Jr. and CFO Jonathan R. Root have engaged in several proposed and planned sales. This activity occurred following a strong 90-day stock performance of over 32%.
Stock chart
Ticker: HOG Exchange: NYS
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Activity signal Earnings
Top insiders
Trades
FARLEY JR JAMES D
CEO
1 sale — total 100,000 USD
Proposed sale 4 Jun 2026
Value US$2,019,055.68 | Price 18.33 | Shares 11,272
Planned sale 1 Jun 2026
Value US$833,117.53 | Price 462.19 | Shares 50,385
Proposed sale 1 Jun 2026
Value US$1,176,140.00 | Price 134.62 | Shares 19,366
Planned sale 19 May 2026
Value US$37,622.34 | Price 24.21 | Shares 1,554
Proposed sale 19 May 2026
Value US$37,622.00 | Price 24.21 | Shares 1,554
Planned sale 11 May 2026
Value US$40,664.00 | Price 26.00 | Shares 1,564
Proposed sale 11 May 2026
Value US$40,664.00 | Price 26.00 | Shares 1,564
Sale 12 Mar 2026
Value US$76,740.89 | Price 18.10 | Shares 4,241
Proposed sale 12 Mar 2026
Value US$76,741.00 | Price 18.10 | Shares 4,241
Buy 9 Mar 2026
Value US$75,545.60 | Price 18.89 | Shares 4,000
Buy 9 Mar 2026
Value US$286,500.00 | Price 19.10 | Shares 15,000
Buy 27 Feb 2026
Value US$49,950.00 | Price 18.00 | Shares 2,775
Sale 25 Feb 2026
Value US$120,780.16 | Price 18.71 | Shares 6,454
Proposed sale 25 Feb 2026
Value US$124,304.69 | Price 19.26 | Shares 6,454
Sale 20 Nov 2025
Value US$266,954.10 | Price 23.21 | Shares 11,500
Proposed sale 20 Nov 2025
Value US$266,954.00 | Price 23.21 | Shares 11,500
Sale 7 Nov 2025
Value US$105,509.36 | Price 25.51 | Shares 4,136
Proposed sale 7 Nov 2025
Value US$105,530.00 | Price 25.51 | Shares 4,136
Buy 5 Aug 2025
Value US$49,756.08 | Price 24.06 | Shares 2,068
Sale 13 Feb 2025
Value US$88,264.34 | Price 25.96 | Shares 3,400
Proposed sale 13 Feb 2025
Value US$88,264.00 | Price 25.96 | Shares 3,400
Sale 30 Oct 2024
Value US$137,965.50 | Price 32.25 | Shares 4,278
Proposed sale 30 Oct 2024
Value US$140,746.00 | Price 32.90 | Shares 4,278
Buy 1 Aug 2023
Value US$49,996.80 | Price 38.40 | Shares 1,302
Proposed sale 18 Jul 2023
Value US$1,335,475.00 | Price 35.87 | Shares 37,226
Proposed sale 24 May 2023
Value US$224,455.00 | Price 32.39 | Shares 6,930
Sale 6 Feb 2023
Value US$112,323.91 | Price 50.17 | Shares 2,239
Buy 2 Sep 2022
Value US$1,002,627.75 | Price 38.94 | Shares 25,750
Buy 9 Aug 2022
Value US$50,062.50 | Price 37.50 | Shares 1,335
Sale 2 Mar 2022
Value US$115,677.63 | Price 40.33 | Shares 2,868
Sale 1 Mar 2022
Value US$224,784.63 | Price 40.09 | Shares 5,607
Sale 1 Mar 2022
Value US$5,573.90 | Price 40.10 | Shares 139
Buy 5 Feb 2021
Value US$24,782.14 | Price 33.72 | Shares 735
Buy 4 Feb 2021
Value US$1,000,165.32 | Price 32.47 | Shares 30,800
Sale 9 Nov 2020
Value US$423,614.76 | Price 34.94 | Shares 12,125
Sale 9 Nov 2020
Value US$2,157,625.41 | Price 33.99 | Shares 63,476
Sale 9 Nov 2020
Value US$97,214.25 | Price 33.51 | Shares 2,901
Sale 9 Nov 2020
Value US$490,590.00 | Price 36.34 | Shares 13,500
Buy 12 Aug 2020
Value US$1,990,832.78 | Price 27.86 | Shares 71,450
Sale 7 Aug 2020
Value US$57,616.08 | Price 25.86 | Shares 2,228
Buy 13 May 2020
Value US$256,774.05 | Price 19.02 | Shares 13,500
Buy 13 May 2020
Value US$996,007.34 | Price 19.52 | Shares 51,020
Buy 8 May 2020
Value US$2,080,085.52 | Price 21.26 | Shares 97,850
Sale 26 Nov 2019
Value US$1,645,289.48 | Price 37.00 | Shares 44,465
Sale 25 Nov 2019
Value US$815,482.80 | Price 37.07 | Shares 22,000
Sale 29 Oct 2019
Value US$321,721.60 | Price 40.22 | Shares 8,000
Sale 25 Jul 2019
Value US$156,532.35 | Price 36.00 | Shares 4,348
Sale 24 Jul 2019
Value US$335,790.46 | Price 35.07 | Shares 9,575
Sale 24 Jul 2019
Value US$81,991.20 | Price 35.51 | Shares 2,309
Sale 24 Jul 2019
Value US$122,630.24 | Price 35.79 | Shares 3,426
Sale 24 Jul 2019
Value US$7,158.00 | Price 35.79 | Shares 200
Sale 24 Jul 2019
Value US$462,475.00 | Price 35.58 | Shares 13,000
Sale 24 Jul 2019
Value US$2,596.61 | Price 35.57 | Shares 73
Sale 24 Jul 2019
Value US$1,078,779.00 | Price 35.96 | Shares 30,000
Sale 29 May 2019
Value US$73,591.22 | Price 33.05 | Shares 2,227
Sale 28 Aug 2018
Value US$547,267.66 | Price 43.48 | Shares 12,587
Sale 10 Aug 2018
Value US$1,085,013.25 | Price 43.33 | Shares 25,040
Sale 10 Aug 2018
Value US$520,069.20 | Price 43.34 | Shares 12,000
Sale 6 Aug 2018
Value US$69,507.34 | Price 43.50 | Shares 1,598
Sale 12 Feb 2018
Value US$66,890.18 | Price 47.74 | Shares 1,401
Sale 6 Feb 2018
Value US$101,616.00 | Price 48.00 | Shares 2,117
Sale 5 Feb 2018
Value US$41,431.14 | Price 47.62 | Shares 870
Sale 1 Nov 2017
Value US$88,849.97 | Price 47.80 | Shares 1,859
Sale 31 Oct 2017
Value US$406,017.17 | Price 46.88 | Shares 8,660
Sale 25 Oct 2017
Value US$940,386.91 | Price 48.36 | Shares 19,447
Sale 19 Oct 2017
Value US$1,381,360.06 | Price 48.03 | Shares 28,760
Sale 30 Aug 2017
Value US$708,308.84 | Price 47.18 | Shares 15,013
Sale 25 May 2017
Value US$520.00 | Price 52.00 | Shares 10
Buy 22 May 2017
Value US$530.90 | Price 53.09 | Shares 10
Sale 22 Feb 2017
Value US$183,635.84 | Price 57.49 | Shares 3,194
Sale 22 Feb 2017
Value US$11,498.60 | Price 57.49 | Shares 200
Sale 14 Feb 2017
Value US$78,695.55 | Price 57.15 | Shares 1,377
Sale 10 Feb 2017
Value US$5,687,570.00 | Price 56.88 | Shares 100,000
Sale 7 Feb 2017
Value US$51,927.00 | Price 57.00 | Shares 911
Sale 6 Feb 2017
Value US$172,463.64 | Price 56.56 | Shares 3,049
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-06-04 2026-06-04 PrS Proposed sale
3.7
FARLEY JR JAMES D

CEO
11,272
18.33
US$2,019,056 		11,272 18.33 US$2,019,056
2026-06-03 2026-06-01 PlS Planned sale
3.2
Root Jonathan R

CFO and CCO

Officer
50,385 +3.7%
462.19
US$833,118 		50,385 +3.7% 462.19 US$833,118
2026-06-01 2026-06-01 PrS Proposed sale
3.2
Root Jonathan R

Officer

Officer
19,366
134.62
US$1,176,140 		19,366 134.62 US$1,176,140
2026-05-21 2026-05-19 PlS Planned sale
3.2
Root Jonathan R

CFO and CCO

Officer
1,554 -4.6%
24.21
US$37,622 		1,554 -4.6% 24.21 US$37,622
2026-05-19 2026-05-19 PrS Proposed sale
3.2
Root Jonathan R

Officer

Officer
1,554
24.21
US$37,622 		1,554 24.21 US$37,622
2026-05-13 2026-05-11 PlS Planned sale
Krause Paul J

Chief Legal Officer

Officer
1,564 -5.0%
26.00
US$40,664 		1,564 -5.0% 26.00 US$40,664
2026-05-11 2026-05-11 PrS Proposed sale
Krause Paul J

Officer

Officer
1,564
26.00
US$40,664 		1,564 26.00 US$40,664
2026-03-16 2026-03-12 S Sale
2.5
Do Charles

Sr. Vice President, HDFSI

Officer
4,241 -95.9%
18.10
US$76,741 		4,241 -95.9% 18.10 US$76,741
2026-03-12 2026-03-12 PrS Proposed sale
2.5
Do Charles

Officer

Officer
4,241
18.10
US$76,741 		4,241 18.10 US$76,741
2026-03-09 2026-03-09 B Purchase
3.2
Flees Lori Ann
Non-Executive Director
4,000 +55.5%
18.89
US$75,546 		4,000 +55.5% 18.89 US$75,546
2026-03-09 2026-03-09 B Purchase
Starrs Artie

President & CEO

Executive Director
15,000 +inf%
19.10
US$286,500 		15,000 +inf% 19.10 US$286,500
2026-03-02 2026-02-27 B Purchase
3.3
Masood Rafeh
Non-Executive Director
2,775 +59.0%
18.00
US$49,950 		2,775 +59.0% 18.00 US$49,950
2026-02-26 2026-02-25 S Sale
3.7
FARLEY JR JAMES D
Non-Executive Director
6,454 -28.5%
18.71
US$120,780 		6,454 -28.5% 18.71 US$120,780
2026-02-25 2026-02-25 PrS Proposed sale
3.7
FARLEY JR JAMES D

Director

Non-Executive Director
6,454
19.26
US$124,305 		6,454 19.26 US$124,305
2025-11-24 2025-11-20 S Sale
2.4
Mansfield Luke Christopher

Chief Commercial Officer

Officer
11,500 -48.8%
23.21
US$266,954 		11,500 -48.8% 23.21 US$266,954
2025-11-20 2025-11-20 PrS Proposed sale
2.4
Mansfield Luke Christopher

Officer

Officer
11,500
23.21
US$266,954 		11,500 23.21 US$266,954
2025-11-12 2025-11-07 S Sale
2.5
Do Charles

Sr. Vice President, HDFSI

Officer
4,136 -95.8%
25.51
US$105,509 		4,136 -95.8% 25.51 US$105,509
2025-11-07 2025-11-07 PrS Proposed sale
2.5
Do Charles

Officer

Officer
4,136
25.51
US$105,530 		4,136 25.51 US$105,530
2025-08-07 2025-08-05 B Purchase
3.3
Masood Rafeh
Non-Executive Director
2,068 +78.4%
24.06
US$49,756 		2,068 +78.4% 24.06 US$49,756
2025-02-18 2025-02-13 S Sale
2.4
Mansfield Luke Christopher

Chief Commercial Officer

Officer
3,400 -12.6%
25.96
US$88,264 		3,400 -12.6% 25.96 US$88,264
2025-02-13 2025-02-13 PrS Proposed sale
2.4
Mansfield Luke Christopher

Officer

Officer
3,400
25.96
US$88,264 		3,400 25.96 US$88,264
2024-11-01 2024-10-30 S Sale
2.3
Sylvester Maryrose
Non-Executive Director
4,278 -19.5%
32.25
US$137,966 		4,278 -19.5% 32.25 US$137,966
2024-10-30 2024-10-30 PrS Proposed sale
2.3
Sylvester Maryrose

Director

Non-Executive Director
4,278
32.90
US$140,746 		4,278 32.90 US$140,746
2023-08-02 2023-08-01 B Purchase
3.3
Masood Rafeh
Non-Executive Director
1,302 +97.5%
38.40
US$49,997 		1,302 +97.5% 38.40 US$49,997
2023-07-18 2023-07-18 PrS Proposed sale
2.7
CAVE MICHAEL J

Former Director

Non-Executive Director
37,226
35.87
US$1,335,475 		37,226 35.87 US$1,335,475
2023-05-25 2023-05-24 PrS Proposed sale
2.7
CAVE MICHAEL J

Director

Non-Executive Director
6,930
32.39
US$224,455 		6,930 32.39 US$224,455
2023-02-08 2023-02-06 S Sale
3.2
Root Jonathan R

SVP - HDFSI

Officer
2,239 -29.0%
50.17
US$112,324 		2,239 -29.0% 50.17 US$112,324
2022-09-06 2022-09-02 B Purchase
4.0
ZEITZ JOCHEN

President and CEO

Executive Director
25,750 +5.3%
38.94
US$1,002,628 		25,750 +5.3% 38.94 US$1,002,628
2022-08-10 2022-08-09 B Purchase
3.3
Masood Rafeh
Non-Executive Director
1,335 +inf%
37.50
US$50,062 		1,335 +inf% 37.50 US$50,062
2022-03-03 2022-03-02 S Sale
3.1
KORNETZKE MARK R

Chief Accounting Officer
2,868 -100.0%
40.33
US$115,678 		2,868 -100.0% 40.33 US$115,678
2022-03-03 2022-03-01 S Sale
3.1
KORNETZKE MARK R

Chief Accounting Officer
5,607 -66.2%
40.09
US$224,785 		5,607 -66.2% 40.09 US$224,785
2022-03-03 2022-03-01 S Sale
3.1
KORNETZKE MARK R

Chief Accounting Officer
139 -1.6%
40.10
US$5,574 		139 -1.6% 40.10 US$5,574
2021-02-08 2021-02-05 B Purchase
2.4
Mansfield Luke Christopher

VP/Motorcycle Management

Officer
735 +9.7%
33.72
US$24,782 		735 +9.7% 33.72 US$24,782
2021-02-05 2021-02-04 B Purchase
4.0
ZEITZ JOCHEN

President and CEO

Executive Director
30,800 +13.8%
32.47
US$1,000,165 		30,800 +13.8% 32.47 US$1,000,165
2020-11-12 2020-11-09 S Sale
3.4
Olin John A
12,125 -100.0%
34.94
US$423,615 		12,125 -100.0% 34.94 US$423,615
2020-11-12 2020-11-09 S Sale
3.4
Olin John A
63,476 -84.0%
33.99
US$2,157,625 		63,476 -84.0% 33.99 US$2,157,625
2020-11-12 2020-11-09 S Sale
3.4
Olin John A
2,901 -3.7%
33.51
US$97,214 		2,901 -3.7% 33.51 US$97,214
2020-11-12 2020-11-09 S Sale
3.4
Olin John A
13,500 -14.7%
36.34
US$490,590 		13,500 -14.7% 36.34 US$490,590
2020-08-13 2020-08-12 B Purchase
4.0
ZEITZ JOCHEN

Chairman and Acting President

Executive Director
71,450 +47.2%
27.86
US$1,990,833 		71,450 +47.2% 27.86 US$1,990,833
2020-08-11 2020-08-07 S Sale
1.7
Thomas James Darrell

VP - Interim CFO and Treasurer

Officer
2,228 -9.4%
25.86
US$57,616 		2,228 -9.4% 25.86 US$57,616
2020-05-15 2020-05-13 B Purchase
3.4
Olin John A

SVP & CFO

Officer
13,500 +19.5%
19.02
US$256,774 		13,500 +19.5% 19.02 US$256,774
2020-05-15 2020-05-13 B Purchase
4.0
ZEITZ JOCHEN

Chairman and Acting President

Executive Director
51,020 +50.8%
19.52
US$996,007 		51,020 +50.8% 19.52 US$996,007
2020-05-12 2020-05-08 B Purchase
4.0
ZEITZ JOCHEN

Chairman and Acting President

Executive Director
97,850 +inf%
21.26
US$2,080,086 		97,850 +inf% 21.26 US$2,080,086
2019-11-27 2019-11-26 S Sale
3.4
Olin John A

SVP & CFO
44,465 -43.2%
37.00
US$1,645,289 		44,465 -43.2% 37.00 US$1,645,289
2019-11-26 2019-11-25 S Sale Kumbier Michelle

SVP, Motor Co. Product & Ops

Officer
22,000 -99.3%
37.07
US$815,483 		22,000 -99.3% 37.07 US$815,483
2019-10-30 2019-10-29 S Sale
2.7
HUND LAWRENCE G

President-HDFS
8,000 -43.0%
40.22
US$321,722 		8,000 -43.0% 40.22 US$321,722
2019-07-29 2019-07-25 S Sale
3.1
KORNETZKE MARK R

Chief Accounting Officer
4,348 -100.0%
36.00
US$156,532 		4,348 -100.0% 36.00 US$156,532
2019-07-25 2019-07-24 S Sale
1.7
Jones Paul J

VP & Chief Legal Officer
9,575 -100.0%
35.07
US$335,790 		9,575 -100.0% 35.07 US$335,790
2019-07-25 2019-07-24 S Sale
1.7
Jones Paul J

VP & Chief Legal Officer
2,309 -19.4%
35.51
US$81,991 		2,309 -19.4% 35.51 US$81,991
2019-07-25 2019-07-24 S Sale
3.1
KORNETZKE MARK R

Chief Accounting Officer
3,426 -44.1%
35.79
US$122,630 		3,426 -44.1% 35.79 US$122,630
2019-07-25 2019-07-24 S Sale
3.1
KORNETZKE MARK R

Chief Accounting Officer
200 -2.5%
35.79
US$7,158 		200 -2.5% 35.79 US$7,158
2019-07-25 2019-07-24 S Sale
2.7
HUND LAWRENCE G

President-HDFS
13,000 -41.1%
35.58
US$462,475 		13,000 -41.1% 35.58 US$462,475
2019-07-25 2019-07-24 S Sale
2.7
HUND LAWRENCE G

President-HDFS
73 -0.2%
35.57
US$2,597 		73 -0.2% 35.57 US$2,597
2019-07-25 2019-07-24 S Sale
3.4
Olin John A

SVP & CFO
30,000 -33.9%
35.96
US$1,078,779 		30,000 -33.9% 35.96 US$1,078,779
2019-05-31 2019-05-29 S Sale
4.0
ZEITZ JOCHEN
2,227 -100.0%
33.05
US$73,591 		2,227 -100.0% 33.05 US$73,591
2018-08-30 2018-08-28 S Sale Olin John A

SVP & CFO

Officer
12,587 -22.9%
43.48
US$547,268 		12,587 -22.9% 43.48 US$547,268
2018-08-14 2018-08-10 S Sale HUND LAWRENCE G

President-HDFS

Officer
25,040 -84.3%
43.33
US$1,085,013 		25,040 -84.3% 43.33 US$1,085,013
2018-08-14 2018-08-10 S Sale HUND LAWRENCE G

President-HDFS

Officer
12,000 -28.8%
43.34
US$520,069 		12,000 -28.8% 43.34 US$520,069
2018-08-08 2018-08-06 S Sale ZEITZ JOCHEN Non-Executive Director
1,598 -100.0%
43.50
US$69,507 		1,598 -100.0% 43.50 US$69,507
2018-02-13 2018-02-12 S Sale Rocker Tchernavia

VP-Human Resources

Officer
1,401 -100.0%
47.74
US$66,890 		1,401 -100.0% 47.74 US$66,890
2018-02-06 2018-02-06 S Sale Jones Paul J

VP & Chief Legal Officer

Officer
2,117 -100.0%
48.00
US$101,616 		2,117 -100.0% 48.00 US$101,616
2018-02-06 2018-02-05 S Sale Jones Paul J

VP & Chief Legal Officer

Officer
870 -29.1%
47.62
US$41,431 		870 -29.1% 47.62 US$41,431
2017-11-02 2017-11-01 S Sale ZEITZ JOCHEN
1,859 -100.0%
47.80
US$88,850 		1,859 -100.0% 47.80 US$88,850
2017-11-02 2017-10-31 S Sale HUND LAWRENCE G

President-HDFS
8,660 -100.0%
46.88
US$406,017 		8,660 -100.0% 46.88 US$406,017
2017-10-27 2017-10-25 S Sale LEVATICH MATTHEW S

President & CEO

Executive Director
19,447 -21.9%
48.36
US$940,387 		19,447 -21.9% 48.36 US$940,387
2017-10-20 2017-10-19 S Sale Olin John A

SVP & CFO

Officer
28,760 -43.8%
48.03
US$1,381,360 		28,760 -43.8% 48.03 US$1,381,360
2017-09-01 2017-08-30 S Sale HUND LAWRENCE G

President-HDFS
15,013 -63.4%
47.18
US$708,309 		15,013 -63.4% 47.18 US$708,309
2017-05-30 2017-05-25 S Sale Alstead Troy Non-Executive Director
10 -0.6%
52.00
US$520 		10 -0.6% 52.00 US$520
2017-05-24 2017-05-22 B Purchase Alstead Troy Non-Executive Director
10 +0.6%
53.09
US$531 		10 +0.6% 53.09 US$531
2017-02-24 2017-02-22 S Sale Jones Paul J

VP & Chief Legal Officer
3,194 -100.0%
57.49
US$183,636 		3,194 -100.0% 57.49 US$183,636
2017-02-24 2017-02-22 S Sale Jones Paul J

VP & Chief Legal Officer
200 -5.9%
57.49
US$11,499 		200 -5.9% 57.49 US$11,499
2017-02-16 2017-02-14 S Sale Rocker Tchernavia

VP-Human Resources
1,377 -100.0%
57.15
US$78,696 		1,377 -100.0% 57.15 US$78,696
2017-02-13 2017-02-10 S Sale JAMES DONALD A Non-Executive Director
100,000 -32.1%
56.88
US$5,687,570 		100,000 -32.1% 56.88 US$5,687,570
2017-02-08 2017-02-07 S Sale BISCHMANN JOANNE M

Vice President, Communications
911 -41.5%
57.00
US$51,927 		911 -41.5% 57.00 US$51,927
2017-02-08 2017-02-06 S Sale Kumbier Michelle

SVP, Motor Co. Product & Ops
3,049 -100.0%
56.56
US$172,464 		3,049 -100.0% 56.56 US$172,464
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