Harley-Davidson Inc (HOG)

Harley-Davidson witnessed eleven insider trading transactions over the past quarter. Executives including the CEO and CLO executed significant share purchases totaling approximately 1.44 million dollars. Conversely, other officers engaged in planned divestments amounting to 420,794 dollars. These activities follow a positive earnings report where the company exceeded expectations by nearly 21 percent.
Ticker: HOG Exchange: NYS


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Insider trades have triggered activity signals for Harley-Davidson Inc. Upgrade to see score, net flow, insiders and the full signal context.

Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
3.2
Root Jonathan R CFO and CCO Officer
Transaction date
Planned sale
Price
325.06
Quantity 99,224 -14.4%
Value US$1,331,727
3.2
Root Jonathan R Officer Officer
Transaction date
Proposed sale
Price
163.76
Quantity 31,113
Value US$1,548,396
Krause Paul J Former Affiliate
Transaction date
Proposed sale
Price
183.39
Quantity 79,623
Value US$2,146,421
Littleton Gayle CLO, CCO, CAO & Corp Sec Officer
Transaction date
Purchase
Price
26.38
Quantity 7,500 +inf%
Value US$197,850
3.4
Starrs Artie President & CEO Executive Director
Transaction date
Purchase
Price
25.89
Quantity 10,000 +66.7%
Value US$258,941
3.2
Root Jonathan R CFO and CCO Officer
Transaction date
Planned sale
Price
24.88
Quantity 1,554 -5.3%
Value US$38,664
3.2
Root Jonathan R Officer Officer
Transaction date
Proposed sale
Price
24.88
Quantity 1,554
Value US$38,664
3.2
Root Jonathan R Officer Officer
Transaction date
Proposed sale
Price
24.88
Quantity 1,554
Value US$38,664
3.1
NOVA DANIEL J Non-Executive Director
Transaction date
Purchase
Price
24.57
Quantity 40,000 +526.0%
Value US$982,700
3.2
Root Jonathan R CFO and CCO Officer
Transaction date
Planned sale
Price
24.44
Quantity 1,554 -5.0%
Value US$37,980
3.2
Root Jonathan R Officer Officer
Transaction date
Proposed sale
Price
24.44
Quantity 1,554
Value US$37,980
Transaction date
Proposed sale
Price
24.25
Quantity 16,205
Value US$392,971
3.2
Root Jonathan R CFO and CCO Officer
Transaction date
Planned sale
Price
23.87
Quantity 1,554 -4.8%
Value US$37,094
3.2
Root Jonathan R Officer Officer
Transaction date
Proposed sale
Price
23.87
Quantity 1,554
Value US$37,094
3.2
Root Jonathan R CFO and CCO Officer
Transaction date
Planned sale
Price
24.21
Quantity 1,554 -4.6%
Value US$37,622
3.2
Root Jonathan R Officer Officer
Transaction date
Proposed sale
Price
24.21
Quantity 1,554
Value US$37,622
Krause Paul J Chief Legal Officer Officer
Transaction date
Planned sale
Price
26.00
Quantity 1,564 -5.0%
Value US$40,664
Krause Paul J Officer Officer
Transaction date
Proposed sale
Price
26.00
Quantity 1,564
Value US$40,664
2.2
Do Charles Sr. Vice President, HDFSI Officer
Transaction date
Sale
Price
18.10
Quantity 4,241 -95.9%
Value US$76,741
2.2
Do Charles Officer Officer
Transaction date
Proposed sale
Price
18.10
Quantity 4,241
Value US$76,741
3.3
Flees Lori Ann Non-Executive Director
Transaction date
Purchase
Price
18.89
Quantity 4,000 +55.5%
Value US$75,546
3.4
Starrs Artie President & CEO Executive Director
Transaction date
Purchase
Price
19.10
Quantity 15,000 +inf%
Value US$286,500
3.5
Masood Rafeh Non-Executive Director
Transaction date
Purchase
Price
18.00
Quantity 2,775 +59.0%
Value US$49,950
3.8
FARLEY JR JAMES D Non-Executive Director
Transaction date
Sale
Price
18.71
Quantity 6,454 -28.5%
Value US$120,780
3.8
FARLEY JR JAMES D Director Non-Executive Director
Transaction date
Proposed sale
Price
19.26
Quantity 6,454
Value US$124,305
2.4
Mansfield Luke Christopher Chief Commercial Officer Officer
Transaction date
Sale
Price
23.21
Quantity 11,500 -48.8%
Value US$266,954
2.2
Do Charles Sr. Vice President, HDFSI Officer
Transaction date
Sale
Price
25.51
Quantity 4,136 -95.8%
Value US$105,509
2.2
Do Charles Officer Officer
Transaction date
Proposed sale
Price
25.51
Quantity 4,136
Value US$105,530
3.5
Masood Rafeh Non-Executive Director
Transaction date
Purchase
Price
24.06
Quantity 2,068 +78.4%
Value US$49,756
2.4
Mansfield Luke Christopher Chief Commercial Officer Officer
Transaction date
Sale
Price
25.96
Quantity 3,400 -12.6%
Value US$88,264
2.4
Mansfield Luke Christopher Officer Officer
Transaction date
Proposed sale
Price
25.96
Quantity 3,400
Value US$88,264
2.3
Sylvester Maryrose Non-Executive Director
Transaction date
Sale
Price
32.25
Quantity 4,278 -19.5%
Value US$137,966
2.3
Sylvester Maryrose Director Non-Executive Director
Transaction date
Proposed sale
Price
32.90
Quantity 4,278
Value US$140,746
3.5
Masood Rafeh Non-Executive Director
Transaction date
Purchase
Price
38.40
Quantity 1,302 +97.5%
Value US$49,997
2.7
CAVE MICHAEL J Former Director Non-Executive Director
Transaction date
Proposed sale
Price
35.87
Quantity 37,226
Value US$1,335,475
2.7
CAVE MICHAEL J Director Non-Executive Director
Transaction date
Proposed sale
Price
32.39
Quantity 6,930
Value US$224,455
3.2
Root Jonathan R SVP - HDFSI Officer
Transaction date
Sale
Price
50.17
Quantity 2,239 -29.0%
Value US$112,324
4.0
ZEITZ JOCHEN President and CEO Executive Director
Transaction date
Purchase
Price
38.94
Quantity 25,750 +5.3%
Value US$1,002,628
3.5
Masood Rafeh Non-Executive Director
Transaction date
Purchase
Price
37.50
Quantity 1,335 +inf%
Value US$50,062
3.1
KORNETZKE MARK R Chief Accounting Officer
Transaction date
Sale
Price
40.33
Quantity 2,868 -100.0%
Value US$115,678
3.1
KORNETZKE MARK R Chief Accounting Officer
Transaction date
Sale
Price
40.09
Quantity 5,607 -66.2%
Value US$224,785
3.1
KORNETZKE MARK R Chief Accounting Officer
Transaction date
Sale
Price
40.10
Quantity 139 -1.6%
Value US$5,574
2.4
Mansfield Luke Christopher VP/Motorcycle Management Officer
Transaction date
Purchase
Price
33.72
Quantity 735 +9.7%
Value US$24,782
4.0
ZEITZ JOCHEN President and CEO Executive Director
Transaction date
Purchase
Price
32.47
Quantity 30,800 +13.8%
Value US$1,000,165
Transaction date
Sale
Price
34.94
Quantity 12,125 -100.0%
Value US$423,615
Transaction date
Sale
Price
33.99
Quantity 63,476 -84.0%
Value US$2,157,625
Transaction date
Sale
Price
33.51
Quantity 2,901 -3.7%
Value US$97,214
Transaction date
Sale
Price
36.34
Quantity 13,500 -14.7%
Value US$490,590
4.0
ZEITZ JOCHEN Chairman and Acting President Executive Director
Transaction date
Purchase
Price
27.86
Quantity 71,450 +47.2%
Value US$1,990,833
1.7
Thomas James Darrell VP - Interim CFO and Treasurer Officer
Transaction date
Sale
Price
25.86
Quantity 2,228 -9.4%
Value US$57,616
3.4
Olin John A SVP & CFO Officer
Transaction date
Purchase
Price
19.02
Quantity 13,500 +19.5%
Value US$256,774
4.0
ZEITZ JOCHEN Chairman and Acting President Executive Director
Transaction date
Purchase
Price
19.52
Quantity 51,020 +50.8%
Value US$996,007
4.0
ZEITZ JOCHEN Chairman and Acting President Executive Director
Transaction date
Purchase
Price
21.26
Quantity 97,850 +inf%
Value US$2,080,086
3.4
Olin John A SVP & CFO
Transaction date
Sale
Price
37.00
Quantity 44,465 -43.2%
Value US$1,645,289
Kumbier Michelle SVP, Motor Co. Product & Ops Officer
Transaction date
Sale
Price
37.07
Quantity 22,000 -99.3%
Value US$815,483
2.7
HUND LAWRENCE G President-HDFS
Transaction date
Sale
Price
40.22
Quantity 8,000 -43.0%
Value US$321,722
3.1
KORNETZKE MARK R Chief Accounting Officer
Transaction date
Sale
Price
36.00
Quantity 4,348 -100.0%
Value US$156,532
1.7
Jones Paul J VP & Chief Legal Officer
Transaction date
Sale
Price
35.07
Quantity 9,575 -100.0%
Value US$335,790
1.7
Jones Paul J VP & Chief Legal Officer
Transaction date
Sale
Price
35.51
Quantity 2,309 -19.4%
Value US$81,991
3.1
KORNETZKE MARK R Chief Accounting Officer
Transaction date
Sale
Price
35.79
Quantity 3,426 -44.1%
Value US$122,630
3.1
KORNETZKE MARK R Chief Accounting Officer
Transaction date
Sale
Price
35.79
Quantity 200 -2.5%
Value US$7,158
2.7
HUND LAWRENCE G President-HDFS
Transaction date
Sale
Price
35.58
Quantity 13,000 -41.1%
Value US$462,475
2.7
HUND LAWRENCE G President-HDFS
Transaction date
Sale
Price
35.57
Quantity 73 -0.2%
Value US$2,597
3.4
Olin John A SVP & CFO
Transaction date
Sale
Price
35.96
Quantity 30,000 -33.9%
Value US$1,078,779
Transaction date
Sale
Price
33.05
Quantity 2,227 -100.0%
Value US$73,591
Olin John A SVP & CFO Officer
Transaction date
Sale
Price
43.48
Quantity 12,587 -22.9%
Value US$547,268
HUND LAWRENCE G President-HDFS Officer
Transaction date
Sale
Price
43.33
Quantity 25,040 -84.3%
Value US$1,085,013
HUND LAWRENCE G President-HDFS Officer
Transaction date
Sale
Price
43.34
Quantity 12,000 -28.8%
Value US$520,069
ZEITZ JOCHEN Non-Executive Director
Transaction date
Sale
Price
43.50
Quantity 1,598 -100.0%
Value US$69,507
Rocker Tchernavia VP-Human Resources Officer
Transaction date
Sale
Price
47.74
Quantity 1,401 -100.0%
Value US$66,890
Jones Paul J VP & Chief Legal Officer Officer
Transaction date
Sale
Price
48.00
Quantity 2,117 -100.0%
Value US$101,616
Jones Paul J VP & Chief Legal Officer Officer
Transaction date
Sale
Price
47.62
Quantity 870 -29.1%
Value US$41,431
ZEITZ JOCHEN
Transaction date
Sale
Price
47.80
Quantity 1,859 -100.0%
Value US$88,850
HUND LAWRENCE G President-HDFS
Transaction date
Sale
Price
46.88
Quantity 8,660 -100.0%
Value US$406,017
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2026-09-02 2026-09-01 PlS Planned sale

CFO and CCO

Officer
99,224 -14.4%
325.06
US$1,331,727
99,224 -14.4% 325.06 US$1,331,727
2026-09-01 2026-09-01 PrS Proposed sale

Officer

Officer
31,113
163.76
US$1,548,396
31,113 163.76 US$1,548,396
2026-08-13 2026-08-13 PrS Proposed sale

Former Affiliate

79,623
183.39
US$2,146,421
79,623 183.39 US$2,146,421
2026-08-13 2026-08-11 B Purchase

CLO, CCO, CAO & Corp Sec

Officer
7,500 +inf%
26.38
US$197,850
7,500 +inf% 26.38 US$197,850
2026-08-11 2026-08-10 B Purchase

President & CEO

Executive Director
10,000 +66.7%
25.89
US$258,941
10,000 +66.7% 25.89 US$258,941
2026-08-05 2026-08-03 PlS Planned sale

CFO and CCO

Officer
1,554 -5.3%
24.88
US$38,664
1,554 -5.3% 24.88 US$38,664
2026-08-03 2026-08-03 PrS Proposed sale

Officer

Officer
1,554
24.88
US$38,664
1,554 24.88 US$38,664
2026-08-03 2026-08-03 PrS Proposed sale

Officer

Officer
1,554
24.88
US$38,664
1,554 24.88 US$38,664
2026-08-03 2026-07-31 B Purchase Non-Executive Director
40,000 +526.0%
24.57
US$982,700
40,000 +526.0% 24.57 US$982,700
2026-07-06 2026-07-01 PlS Planned sale

CFO and CCO

Officer
1,554 -5.0%
24.44
US$37,980
1,554 -5.0% 24.44 US$37,980
2026-07-01 2026-07-01 PrS Proposed sale

Officer

Officer
1,554
24.44
US$37,980
1,554 24.44 US$37,980
2026-06-04 2026-06-04 PrS Proposed sale

CEO

16,205
24.25
US$392,971
16,205 24.25 US$392,971
2026-06-03 2026-06-01 PlS Planned sale

CFO and CCO

Officer
1,554 -4.8%
23.87
US$37,094
1,554 -4.8% 23.87 US$37,094
2026-06-01 2026-06-01 PrS Proposed sale

Officer

Officer
1,554
23.87
US$37,094
1,554 23.87 US$37,094
2026-05-21 2026-05-19 PlS Planned sale

CFO and CCO

Officer
1,554 -4.6%
24.21
US$37,622
1,554 -4.6% 24.21 US$37,622
2026-05-19 2026-05-19 PrS Proposed sale

Officer

Officer
1,554
24.21
US$37,622
1,554 24.21 US$37,622
2026-05-13 2026-05-11 PlS Planned sale

Chief Legal Officer

Officer
1,564 -5.0%
26.00
US$40,664
1,564 -5.0% 26.00 US$40,664
2026-05-11 2026-05-11 PrS Proposed sale

Officer

Officer
1,564
26.00
US$40,664
1,564 26.00 US$40,664
2026-03-16 2026-03-12 S Sale

Sr. Vice President, HDFSI

Officer
4,241 -95.9%
18.10
US$76,741
4,241 -95.9% 18.10 US$76,741
2026-03-12 2026-03-12 PrS Proposed sale

Officer

Officer
4,241
18.10
US$76,741
4,241 18.10 US$76,741
2026-03-09 2026-03-09 B Purchase Non-Executive Director
4,000 +55.5%
18.89
US$75,546
4,000 +55.5% 18.89 US$75,546
2026-03-09 2026-03-09 B Purchase

President & CEO

Executive Director
15,000 +inf%
19.10
US$286,500
15,000 +inf% 19.10 US$286,500
2026-03-02 2026-02-27 B Purchase Non-Executive Director
2,775 +59.0%
18.00
US$49,950
2,775 +59.0% 18.00 US$49,950
2026-02-26 2026-02-25 S Sale Non-Executive Director
6,454 -28.5%
18.71
US$120,780
6,454 -28.5% 18.71 US$120,780
2026-02-25 2026-02-25 PrS Proposed sale

Director

Non-Executive Director
6,454
19.26
US$124,305
6,454 19.26 US$124,305
2025-11-24 2025-11-20 S Sale

Chief Commercial Officer

Officer
11,500 -48.8%
23.21
US$266,954
11,500 -48.8% 23.21 US$266,954
2025-11-20 2025-11-20 PrS Proposed sale

Officer

Officer
11,500
23.21
US$266,954
11,500 23.21 US$266,954
2025-11-12 2025-11-07 S Sale

Sr. Vice President, HDFSI

Officer
4,136 -95.8%
25.51
US$105,509
4,136 -95.8% 25.51 US$105,509
2025-11-07 2025-11-07 PrS Proposed sale

Officer

Officer
4,136
25.51
US$105,530
4,136 25.51 US$105,530
2025-08-07 2025-08-05 B Purchase Non-Executive Director
2,068 +78.4%
24.06
US$49,756
2,068 +78.4% 24.06 US$49,756
2025-02-18 2025-02-13 S Sale

Chief Commercial Officer

Officer
3,400 -12.6%
25.96
US$88,264
3,400 -12.6% 25.96 US$88,264
2025-02-13 2025-02-13 PrS Proposed sale

Officer

Officer
3,400
25.96
US$88,264
3,400 25.96 US$88,264
2024-11-01 2024-10-30 S Sale Non-Executive Director
4,278 -19.5%
32.25
US$137,966
4,278 -19.5% 32.25 US$137,966
2024-10-30 2024-10-30 PrS Proposed sale

Director

Non-Executive Director
4,278
32.90
US$140,746
4,278 32.90 US$140,746
2023-08-02 2023-08-01 B Purchase Non-Executive Director
1,302 +97.5%
38.40
US$49,997
1,302 +97.5% 38.40 US$49,997
2023-07-18 2023-07-18 PrS Proposed sale

Former Director

Non-Executive Director
37,226
35.87
US$1,335,475
37,226 35.87 US$1,335,475
2023-05-25 2023-05-24 PrS Proposed sale

Director

Non-Executive Director
6,930
32.39
US$224,455
6,930 32.39 US$224,455
2023-02-08 2023-02-06 S Sale

SVP - HDFSI

Officer
2,239 -29.0%
50.17
US$112,324
2,239 -29.0% 50.17 US$112,324
2022-09-06 2022-09-02 B Purchase

President and CEO

Executive Director
25,750 +5.3%
38.94
US$1,002,628
25,750 +5.3% 38.94 US$1,002,628
2022-08-10 2022-08-09 B Purchase Non-Executive Director
1,335 +inf%
37.50
US$50,062
1,335 +inf% 37.50 US$50,062
2022-03-03 2022-03-02 S Sale

Chief Accounting Officer

2,868 -100.0%
40.33
US$115,678
2,868 -100.0% 40.33 US$115,678
2022-03-03 2022-03-01 S Sale

Chief Accounting Officer

5,607 -66.2%
40.09
US$224,785
5,607 -66.2% 40.09 US$224,785
2022-03-03 2022-03-01 S Sale

Chief Accounting Officer

139 -1.6%
40.10
US$5,574
139 -1.6% 40.10 US$5,574
2021-02-08 2021-02-05 B Purchase

VP/Motorcycle Management

Officer
735 +9.7%
33.72
US$24,782
735 +9.7% 33.72 US$24,782
2021-02-05 2021-02-04 B Purchase

President and CEO

Executive Director
30,800 +13.8%
32.47
US$1,000,165
30,800 +13.8% 32.47 US$1,000,165
2020-11-12 2020-11-09 S Sale
12,125 -100.0%
34.94
US$423,615
12,125 -100.0% 34.94 US$423,615
2020-11-12 2020-11-09 S Sale
63,476 -84.0%
33.99
US$2,157,625
63,476 -84.0% 33.99 US$2,157,625
2020-11-12 2020-11-09 S Sale
2,901 -3.7%
33.51
US$97,214
2,901 -3.7% 33.51 US$97,214
2020-11-12 2020-11-09 S Sale
13,500 -14.7%
36.34
US$490,590
13,500 -14.7% 36.34 US$490,590
2020-08-13 2020-08-12 B Purchase

Chairman and Acting President

Executive Director
71,450 +47.2%
27.86
US$1,990,833
71,450 +47.2% 27.86 US$1,990,833
2020-08-11 2020-08-07 S Sale

VP - Interim CFO and Treasurer

Officer
2,228 -9.4%
25.86
US$57,616
2,228 -9.4% 25.86 US$57,616
2020-05-15 2020-05-13 B Purchase

SVP & CFO

Officer
13,500 +19.5%
19.02
US$256,774
13,500 +19.5% 19.02 US$256,774
2020-05-15 2020-05-13 B Purchase

Chairman and Acting President

Executive Director
51,020 +50.8%
19.52
US$996,007
51,020 +50.8% 19.52 US$996,007
2020-05-12 2020-05-08 B Purchase

Chairman and Acting President

Executive Director
97,850 +inf%
21.26
US$2,080,086
97,850 +inf% 21.26 US$2,080,086
2019-11-27 2019-11-26 S Sale

SVP & CFO

44,465 -43.2%
37.00
US$1,645,289
44,465 -43.2% 37.00 US$1,645,289
2019-11-26 2019-11-25 S Sale Kumbier Michelle

SVP, Motor Co. Product & Ops

Officer
22,000 -99.3%
37.07
US$815,483
22,000 -99.3% 37.07 US$815,483
2019-10-30 2019-10-29 S Sale

President-HDFS

8,000 -43.0%
40.22
US$321,722
8,000 -43.0% 40.22 US$321,722
2019-07-29 2019-07-25 S Sale

Chief Accounting Officer

4,348 -100.0%
36.00
US$156,532
4,348 -100.0% 36.00 US$156,532
2019-07-25 2019-07-24 S Sale

VP & Chief Legal Officer

9,575 -100.0%
35.07
US$335,790
9,575 -100.0% 35.07 US$335,790
2019-07-25 2019-07-24 S Sale

VP & Chief Legal Officer

2,309 -19.4%
35.51
US$81,991
2,309 -19.4% 35.51 US$81,991
2019-07-25 2019-07-24 S Sale

Chief Accounting Officer

3,426 -44.1%
35.79
US$122,630
3,426 -44.1% 35.79 US$122,630
2019-07-25 2019-07-24 S Sale

Chief Accounting Officer

200 -2.5%
35.79
US$7,158
200 -2.5% 35.79 US$7,158
2019-07-25 2019-07-24 S Sale

President-HDFS

13,000 -41.1%
35.58
US$462,475
13,000 -41.1% 35.58 US$462,475
2019-07-25 2019-07-24 S Sale

President-HDFS

73 -0.2%
35.57
US$2,597
73 -0.2% 35.57 US$2,597
2019-07-25 2019-07-24 S Sale

SVP & CFO

30,000 -33.9%
35.96
US$1,078,779
30,000 -33.9% 35.96 US$1,078,779
2019-05-31 2019-05-29 S Sale
2,227 -100.0%
33.05
US$73,591
2,227 -100.0% 33.05 US$73,591
2018-08-30 2018-08-28 S Sale Olin John A

SVP & CFO

Officer
12,587 -22.9%
43.48
US$547,268
12,587 -22.9% 43.48 US$547,268
2018-08-14 2018-08-10 S Sale HUND LAWRENCE G

President-HDFS

Officer
25,040 -84.3%
43.33
US$1,085,013
25,040 -84.3% 43.33 US$1,085,013
2018-08-14 2018-08-10 S Sale HUND LAWRENCE G

President-HDFS

Officer
12,000 -28.8%
43.34
US$520,069
12,000 -28.8% 43.34 US$520,069
2018-08-08 2018-08-06 S Sale ZEITZ JOCHEN Non-Executive Director
1,598 -100.0%
43.50
US$69,507
1,598 -100.0% 43.50 US$69,507
2018-02-13 2018-02-12 S Sale Rocker Tchernavia

VP-Human Resources

Officer
1,401 -100.0%
47.74
US$66,890
1,401 -100.0% 47.74 US$66,890
2018-02-06 2018-02-06 S Sale Jones Paul J

VP & Chief Legal Officer

Officer
2,117 -100.0%
48.00
US$101,616
2,117 -100.0% 48.00 US$101,616
2018-02-06 2018-02-05 S Sale Jones Paul J

VP & Chief Legal Officer

Officer
870 -29.1%
47.62
US$41,431
870 -29.1% 47.62 US$41,431
2017-11-02 2017-11-01 S Sale ZEITZ JOCHEN
1,859 -100.0%
47.80
US$88,850
1,859 -100.0% 47.80 US$88,850
2017-11-02 2017-10-31 S Sale HUND LAWRENCE G

President-HDFS

8,660 -100.0%
46.88
US$406,017
8,660 -100.0% 46.88 US$406,017