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United States Diversified Retail

Grocery Outlet Holding Corp (GO)

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Over the last 90 days, Grocery Outlet Holding Corp. has seen significant insider buying, totaling $3.58 million, with executives contributing $2.41 million. This contrasts with minimal selling activity. The net buying represents 0.61% of the company's float, with executive net buying at 0.43%. Notable buy transactions were made by President and CEO Jason J. N. Potter and Erik D. Ragatz.
Stock chart
Ticker: GO Exchange: NSM
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Activity signal Earnings
Top insiders
Trades
Bortner Andrea Renee
See Remarks
3 sales — total 38,871 USD
Planned sale 1 Apr 2026
Value US$4,924,920.12 | Price 379.52 | Shares 32,668
Planned sale 1 Apr 2026
Value US$1,103,967.52 | Price 94.21 | Shares 62,236
Proposed sale 1 Apr 2026
Value US$12,957.00 | Price 7.00 | Shares 1,851
Buy 27 Mar 2026
Value US$3,160,382.66 | Price 304.20 | Shares 32,127
Buy 24 Mar 2026
Value US$17,074.08 | Price 6.68 | Shares 2,556
Buy 23 Mar 2026
Value US$700,100.20 | Price 6.35 | Shares 110,252
Buy 19 Mar 2026
Value US$1,687,972.30 | Price 5.90 | Shares 286,097
Buy 19 Mar 2026
Value US$287,500.00 | Price 5.75 | Shares 50,000
Buy 18 Mar 2026
Value US$198,882.45 | Price 5.85 | Shares 33,997
Buy 17 Mar 2026
Value US$93,617.55 | Price 5.85 | Shares 16,003
Buy 16 Mar 2026
Value US$609,000.00 | Price 6.09 | Shares 100,000
Sale 16 Mar 2026
Value US$22,452.30 | Price 6.06 | Shares 3,705
Proposed sale 16 Mar 2026
Value US$22,450.82 | Price 6.06 | Shares 3,705
Sale 16 Mar 2026
Value US$20,755.50 | Price 6.06 | Shares 3,425
Proposed sale 16 Mar 2026
Value US$20,754.13 | Price 6.06 | Shares 3,425
Sale 16 Mar 2026
Value US$28,609.26 | Price 6.06 | Shares 4,721
Proposed sale 16 Mar 2026
Value US$28,607.37 | Price 6.06 | Shares 4,721
Buy 11 Mar 2026
Value US$750,000.00 | Price 6.00 | Shares 125,000
Buy 10 Mar 2026
Value US$250,400.00 | Price 6.26 | Shares 40,000
Planned sale 10 Mar 2026
Value US$10,269.00 | Price 6.30 | Shares 1,630
Proposed sale 10 Mar 2026
Value US$10,269.00 | Price 6.30 | Shares 1,630
Buy 9 Mar 2026
Value US$1,644,500.00 | Price 5.98 | Shares 275,000
Buy 9 Mar 2026
Value US$686,760.00 | Price 5.82 | Shares 118,000
Buy 9 Mar 2026
Value US$11,440.00 | Price 5.72 | Shares 2,000
Sale 9 Mar 2026
Value US$393,598.48 | Price 5.84 | Shares 67,397
Proposed sale 9 Mar 2026
Value US$393,483.91 | Price 5.84 | Shares 67,397
Sale 9 Mar 2026
Value US$30,023.44 | Price 5.84 | Shares 5,141
Proposed sale 9 Mar 2026
Value US$30,014.70 | Price 5.84 | Shares 5,141
Sale 9 Mar 2026
Value US$22,104.40 | Price 5.84 | Shares 3,785
Proposed sale 9 Mar 2026
Value US$22,097.97 | Price 5.84 | Shares 3,785
Sale 9 Mar 2026
Value US$29,340.16 | Price 5.84 | Shares 5,024
Proposed sale 9 Mar 2026
Value US$29,331.62 | Price 5.84 | Shares 5,024
Sale 9 Mar 2026
Value US$23,669.52 | Price 5.84 | Shares 4,053
Proposed sale 9 Mar 2026
Value US$23,662.63 | Price 5.84 | Shares 4,053
Buy 6 Mar 2026
Value US$73,915.32 | Price 6.46 | Shares 11,442
Buy 6 Mar 2026
Value US$29,399.10 | Price 6.45 | Shares 4,558
Sale 7 Nov 2025
Value US$313,250.00 | Price 12.53 | Shares 25,000
Proposed sale 7 Nov 2025
Value US$313,241.09 | Price 12.53 | Shares 25,000
Sale 15 Aug 2025
Value US$91,200.00 | Price 18.24 | Shares 5,000
Proposed sale 15 Aug 2025
Value US$91,192.02 | Price 18.24 | Shares 5,000
Sale 8 Aug 2025
Value US$384,000.00 | Price 19.20 | Shares 20,000
Proposed sale 8 Aug 2025
Value US$384,038.94 | Price 19.20 | Shares 20,000
Proposed sale 7 Aug 2025
Value US$108,762.75 | Price 18.45 | Shares 5,895
Proposed sale 6 Aug 2025
Value US$240,446.25 | Price 15.95 | Shares 15,075
Sale 21 May 2025
Value US$18,837.36 | Price 13.77 | Shares 1,368
Proposed sale 21 May 2025
Value US$18,831.62 | Price 13.77 | Shares 1,368
Buy 9 May 2025
Value US$274,740.00 | Price 14.46 | Shares 19,000
Planned sale 2 Apr 2025
Value US$26,628.49 | Price 13.79 | Shares 1,931
Proposed sale 2 Apr 2025
Value US$26,628.49 | Price 13.79 | Shares 1,931
Sale 10 Mar 2025
Value US$87,935.12 | Price 13.16 | Shares 6,682
Proposed sale 10 Mar 2025
Value US$87,909.06 | Price 13.16 | Shares 6,682
Sale 10 Mar 2025
Value US$466,364.08 | Price 13.16 | Shares 35,438
Proposed sale 10 Mar 2025
Value US$466,225.87 | Price 13.16 | Shares 35,438
Sale 10 Mar 2025
Value US$14,910.28 | Price 13.16 | Shares 1,133
Proposed sale 10 Mar 2025
Value US$14,905.86 | Price 13.16 | Shares 1,133
Sale 10 Mar 2025
Value US$24,424.96 | Price 13.16 | Shares 1,856
Proposed sale 10 Mar 2025
Value US$24,417.72 | Price 13.16 | Shares 1,856
Sale 10 Mar 2025
Value US$72,458.96 | Price 13.16 | Shares 5,506
Sale 10 Mar 2025
Value US$40,615.74 | Price 13.14 | Shares 3,091
Proposed sale 10 Mar 2025
Value US$72,437.49 | Price 13.16 | Shares 5,506
Proposed sale 10 Mar 2025
Value US$40,619.45 | Price 13.14 | Shares 3,091
Sale 10 Mar 2025
Value US$79,394.28 | Price 13.16 | Shares 6,033
Proposed sale 10 Mar 2025
Value US$79,370.75 | Price 13.16 | Shares 6,033
Planned sale 5 Mar 2025
Value US$16,131.00 | Price 11.32 | Shares 1,425
Proposed sale 5 Mar 2025
Value US$16,131.00 | Price 11.32 | Shares 1,425
Sale 4 Mar 2025
Value US$31,082.94 | Price 11.34 | Shares 2,741
Sale 4 Mar 2025
Value US$68,618.34 | Price 11.34 | Shares 6,051
Sale 4 Mar 2025
Value US$28,418.04 | Price 11.34 | Shares 2,506
Sale 4 Mar 2025
Value US$73,449.18 | Price 11.34 | Shares 6,477
Sale 4 Mar 2025
Value US$40,982.76 | Price 11.34 | Shares 3,614
Sale 4 Mar 2025
Value US$59,648.40 | Price 11.34 | Shares 5,260
Sale 4 Mar 2025
Value US$64,706.04 | Price 11.34 | Shares 5,706
Proposed sale 4 Mar 2025
Value US$64,680.36 | Price 11.34 | Shares 5,706
Buy 4 Mar 2025
Value US$57,000.00 | Price 11.40 | Shares 5,000
Buy 4 Mar 2025
Value US$159,040.00 | Price 11.36 | Shares 14,000
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-04-02 2026-04-01 PlS Planned sale
2.7
Bortner Andrea Renee

See Remarks

Officer
32,668 -24.8%
379.52
US$4,924,920 		32,668 -24.8% 379.52 US$4,924,920
2026-04-02 2026-04-01 PlS Planned sale
2.7
Bortner Andrea Renee

See Remarks

Officer
62,236 -23.4%
94.21
US$1,103,968 		62,236 -23.4% 94.21 US$1,103,968
2026-04-01 2026-04-01 PrS Proposed sale
2.7
Bortner Andrea Renee

Officer

Officer
36,125
313.23
US$1,434,347 		36,125 313.23 US$1,434,347
2026-03-30 2026-03-27 B Purchase
3.3
Ragatz Erik D.
Non-Executive Director
125,000 +23.7%
7.06
US$882,500 		125,000 +23.7% 7.06 US$882,500
2026-03-25 2026-03-24 B Purchase
Potter Jason J. N.

President and CEO

Executive Director
2,556 +0.4%
6.68
US$17,074 		2,556 +0.4% 6.68 US$17,074
2026-03-25 2026-03-23 B Purchase
Potter Jason J. N.

President and CEO

Executive Director
110,252 +19.2%
6.35
US$700,100 		110,252 +19.2% 6.35 US$700,100
2026-03-20 2026-03-19 B Purchase
Potter Jason J. N.

President and CEO

Executive Director
286,097 +99.2%
5.90
US$1,687,972 		286,097 +99.2% 5.90 US$1,687,972
2026-03-19 2026-03-19 B Purchase
3.3
Ragatz Erik D.
Non-Executive Director
50,000 +10.5%
5.75
US$287,500 		50,000 +10.5% 5.75 US$287,500
2026-03-19 2026-03-18 B Purchase
3.3
Ragatz Erik D.
Non-Executive Director
33,997 +7.7%
5.85
US$198,882 		33,997 +7.7% 5.85 US$198,882
2026-03-17 2026-03-17 B Purchase
3.3
Ragatz Erik D.
Non-Executive Director
16,003 +3.8%
5.85
US$93,618 		16,003 +3.8% 5.85 US$93,618
2026-03-17 2026-03-16 B Purchase
3.3
Ragatz Erik D.
Non-Executive Director
100,000 +30.6%
6.09
US$609,000 		100,000 +30.6% 6.09 US$609,000
2026-03-17 2026-03-16 S Sale
2.7
Bortner Andrea Renee

See Remarks

Officer
3,705 -4.5%
6.06
US$22,452 		3,705 -4.5% 6.06 US$22,452
2026-03-17 2026-03-16 S Sale
2.1
Thompson Luke D

EVP, GC and Secretary

Officer
3,425 -3.6%
6.06
US$20,756 		3,425 -3.6% 6.06 US$20,756
2026-03-17 2026-03-16 S Sale
3.6
Wilson Steven K.

EVP, Chief Purchasing Officer

Officer
4,721 -3.8%
6.06
US$28,609 		4,721 -3.8% 6.06 US$28,609
2026-03-16 2026-03-16 PrS Proposed sale
2.1
Thompson Luke D

Officer

Officer
3,425
6.06
US$20,754 		3,425 6.06 US$20,754
2026-03-16 2026-03-16 PrS Proposed sale
3.6
Wilson Steven K.

Officer

Officer
4,721
6.06
US$28,607 		4,721 6.06 US$28,607
2026-03-16 2026-03-16 PrS Proposed sale
2.7
Bortner Andrea Renee

Officer

Officer
3,705
6.06
US$22,451 		3,705 6.06 US$22,451
2026-03-12 2026-03-11 B Purchase
3.3
Ragatz Erik D.
Non-Executive Director
125,000 +62.0%
6.00
US$750,000 		125,000 +62.0% 6.00 US$750,000
2026-03-11 2026-03-10 B Purchase
3.5
Jaros Carey F.
Non-Executive Director
40,000 +110.9%
6.26
US$250,400 		40,000 +110.9% 6.26 US$250,400
2026-03-11 2026-03-10 PlS Planned sale
2.7
Bortner Andrea Renee

See Remarks

Officer
1,630 -8.1%
6.30
US$10,269 		1,630 -8.1% 6.30 US$10,269
2026-03-10 2026-03-10 PrS Proposed sale
2.7
Bortner Andrea Renee

Officer

Officer
1,630
6.30
US$10,269 		1,630 6.30 US$10,269
2026-03-11 2026-03-09 B Purchase
3.9
Lindberg Eric J. Jr.
Non-Executive Director
275,000 +163.0%
5.98
US$1,644,500 		275,000 +163.0% 5.98 US$1,644,500
2026-03-11 2026-03-09 B Purchase
3.6
York Jeffrey
Non-Executive Director
118,000 +5900.0%
5.82
US$686,760 		118,000 +5900.0% 5.82 US$686,760
2026-03-11 2026-03-09 B Purchase
3.6
York Jeffrey
Non-Executive Director
2,000 +inf%
5.72
US$11,440 		2,000 +inf% 5.72 US$11,440
2026-03-10 2026-03-09 S Sale
Potter Jason J. N.

President and CEO

Executive Director
67,397 -40.0%
5.84
US$393,598 		67,397 -40.0% 5.84 US$393,598
2026-03-10 2026-03-09 S Sale
3.6
Wilson Steven K.

EVP, Chief Purchasing Officer

Officer
5,141 -4.0%
5.84
US$30,023 		5,141 -4.0% 5.84 US$30,023
2026-03-10 2026-03-09 S Sale
2.1
Thompson Luke D

EVP, GC and Secretary

Officer
3,785 -9.6%
5.84
US$22,104 		3,785 -9.6% 5.84 US$22,104
2026-03-10 2026-03-09 S Sale
1.9
MILLER CHRISTOPHER M

EVP, Chief Financial Officer

Officer
5,024 -11.5%
5.84
US$29,340 		5,024 -11.5% 5.84 US$29,340
2026-03-10 2026-03-09 S Sale
2.7
Bortner Andrea Renee

See Remarks

Officer
4,053 -16.8%
5.84
US$23,670 		4,053 -16.8% 5.84 US$23,670
2026-03-09 2026-03-09 PrS Proposed sale
1.9
MILLER CHRISTOPHER M

Officer

Officer
5,024
5.84
US$29,332 		5,024 5.84 US$29,332
2026-03-09 2026-03-09 PrS Proposed sale
2.7
Bortner Andrea Renee

Officer

Officer
4,053
5.84
US$23,663 		4,053 5.84 US$23,663
2026-03-09 2026-03-09 PrS Proposed sale
2.1
Thompson Luke D

Officer

Officer
3,785
5.84
US$22,098 		3,785 5.84 US$22,098
2026-03-09 2026-03-09 PrS Proposed sale
Potter Jason J. N.

Officer; Director

Executive Director
67,397
5.84
US$393,484 		67,397 5.84 US$393,484
2026-03-09 2026-03-09 PrS Proposed sale
3.6
Wilson Steven K.

Officer

Officer
5,141
5.84
US$30,015 		5,141 5.84 US$30,015
2026-03-09 2026-03-06 B Purchase
3.4
BACHMAN JOHN E.
Non-Executive Director
11,442 +18.5%
6.46
US$73,915 		11,442 +18.5% 6.46 US$73,915
2026-03-09 2026-03-06 B Purchase
3.4
BACHMAN JOHN E.
Non-Executive Director
4,558 +7.9%
6.45
US$29,399 		4,558 +7.9% 6.45 US$29,399
2025-11-10 2025-11-07 S Sale
3.6
Wilson Steven K.

EVP, Chief Purchasing Officer

Officer
25,000 -17.6%
12.53
US$313,250 		25,000 -17.6% 12.53 US$313,250
2025-11-07 2025-11-07 PrS Proposed sale
3.6
Wilson Steven K.

Officer

Officer
25,000
12.53
US$313,241 		25,000 12.53 US$313,241
2025-08-19 2025-08-15 S Sale
3.6
Wilson Steven K.

EVP, Chief Purchasing Officer

Officer
5,000 -3.4%
18.24
US$91,200 		5,000 -3.4% 18.24 US$91,200
2025-08-15 2025-08-15 PrS Proposed sale
3.6
Wilson Steven K.

Officer

Officer
5,000
18.24
US$91,192 		5,000 18.24 US$91,192
2025-08-11 2025-08-08 S Sale
3.6
Wilson Steven K.

EVP, Chief Purchasing Officer

Officer
20,000 -12.0%
19.20
US$384,000 		20,000 -12.0% 19.20 US$384,000
2025-08-08 2025-08-08 PrS Proposed sale
3.6
Wilson Steven K.

Officer

Officer
20,000
19.20
US$384,039 		20,000 19.20 US$384,039
2025-08-07 2025-08-07 PrS Proposed sale
0.6
CHIKKALA RAMESH

Former Officer

Officer
5,895
18.45
US$108,763 		5,895 18.45 US$108,763
2025-08-06 2025-08-06 PrS Proposed sale
3.6
Gray Lindsay E.

Former Officer

Officer
15,075
15.95
US$240,446 		15,075 15.95 US$240,446
2025-05-22 2025-05-21 S Sale
2.1
Thompson Luke D

EVP, GC and Secretary

Officer
1,368 -4.4%
13.77
US$18,837 		1,368 -4.4% 13.77 US$18,837
2025-05-21 2025-05-21 PrS Proposed sale
2.1
Thompson Luke D

Officer

Officer
1,368
13.77
US$18,832 		1,368 13.77 US$18,832
2025-05-12 2025-05-09 B Purchase
3.3
Ragatz Erik D.
Non-Executive Director
19,000 +inf%
14.46
US$274,740 		19,000 +inf% 14.46 US$274,740
2025-04-04 2025-04-02 PlS Planned sale
2.7
Bortner Andrea Renee

See Remarks

Officer
1,931 -6.7%
13.79
US$26,628 		1,931 -6.7% 13.79 US$26,628
2025-04-02 2025-04-02 PrS Proposed sale
2.7
Bortner Andrea Renee

Officer

Officer
1,931
13.79
US$26,628 		1,931 13.79 US$26,628
2025-03-11 2025-03-10 S Sale
3.6
Wilson Steven K.

EVP, Chief Purchasing Officer

Officer
6,682 -3.8%
13.16
US$87,935 		6,682 -3.8% 13.16 US$87,935
2025-03-11 2025-03-10 S Sale
3.9
Lindberg Eric J. Jr.
Non-Executive Director
35,438 -18.3%
13.16
US$466,364 		35,438 -18.3% 13.16 US$466,364
2025-03-11 2025-03-10 S Sale
2.1
Thompson Luke D

EVP, GC and Secretary

Officer
1,133 -3.5%
13.16
US$14,910 		1,133 -3.5% 13.16 US$14,910
2025-03-11 2025-03-10 S Sale
3.6
Gray Lindsay E.

SVP, Accounting

Officer
1,856 -4.5%
13.16
US$24,425 		1,856 -4.5% 13.16 US$24,425
2025-03-11 2025-03-10 S Sale
2.7
Bortner Andrea Renee

See Remarks

Officer
5,506 -15.9%
13.16
US$72,459 		5,506 -15.9% 13.16 US$72,459
2025-03-11 2025-03-10 S Sale
2.7
Bortner Andrea Renee

See Remarks

Officer
3,091 -8.2%
13.14
US$40,616 		3,091 -8.2% 13.14 US$40,616
2025-03-11 2025-03-10 S Sale
2.5
Burke Pamela B.

EVP, Chief Stores Officer

Officer
6,033 -7.0%
13.16
US$79,394 		6,033 -7.0% 13.16 US$79,394
2025-03-10 2025-03-10 PrS Proposed sale
2.5
Burke Pamela B.

Officer

Officer
6,033
13.16
US$79,371 		6,033 13.16 US$79,371
2025-03-10 2025-03-10 PrS Proposed sale
2.1
Thompson Luke D

Officer

Officer
1,133
13.16
US$14,906 		1,133 13.16 US$14,906
2025-03-10 2025-03-10 PrS Proposed sale
3.6
Wilson Steven K.

Officer

Officer
6,682
13.16
US$87,909 		6,682 13.16 US$87,909
2025-03-10 2025-03-10 PrS Proposed sale
3.6
Gray Lindsay E.

Officer

Officer
1,856
13.16
US$24,418 		1,856 13.16 US$24,418
2025-03-10 2025-03-10 PrS Proposed sale
3.9
Lindberg Eric J. Jr.

Director

Non-Executive Director
35,438
13.16
US$466,226 		35,438 13.16 US$466,226
2025-03-10 2025-03-10 PrS Proposed sale
2.7
Bortner Andrea Renee

Officer

Officer
5,506
13.16
US$72,437 		5,506 13.16 US$72,437
2025-03-10 2025-03-10 PrS Proposed sale
2.7
Bortner Andrea Renee

Officer

Officer
3,091
13.14
US$40,619 		3,091 13.14 US$40,619
2025-03-06 2025-03-05 PlS Planned sale
2.7
Bortner Andrea Renee

See Remarks

Officer
1,425 -3.6%
11.32
US$16,131 		1,425 -3.6% 11.32 US$16,131
2025-03-05 2025-03-05 PrS Proposed sale
2.7
Bortner Andrea Renee

Officer

Officer
1,425
11.32
US$16,131 		1,425 11.32 US$16,131
2025-03-06 2025-03-04 S Sale
3.6
Gray Lindsay E.

SVP, Accounting

Officer
2,741 -6.2%
11.34
US$31,083 		2,741 -6.2% 11.34 US$31,083
2025-03-06 2025-03-04 S Sale
3.9
Lindberg Eric J. Jr.
Non-Executive Director
6,051 -3.0%
11.34
US$68,618 		6,051 -3.0% 11.34 US$68,618
2025-03-06 2025-03-04 S Sale
0.6
CHIKKALA RAMESH

EVP, Chief Operations Officer

Officer
2,506 -9.9%
11.34
US$28,418 		2,506 -9.9% 11.34 US$28,418
2025-03-06 2025-03-04 S Sale
3.6
Wilson Steven K.

EVP, Chief Purchasing Officer

Officer
6,477 -3.6%
11.34
US$73,449 		6,477 -3.6% 11.34 US$73,449
2025-03-06 2025-03-04 S Sale
2.1
Thompson Luke D

EVP, GC and Secretary

Officer
3,614 -10.1%
11.34
US$40,983 		3,614 -10.1% 11.34 US$40,983
2025-03-06 2025-03-04 S Sale
2.7
Bortner Andrea Renee

See Remarks

Officer
5,260 -11.9%
11.34
US$59,648 		5,260 -11.9% 11.34 US$59,648
2025-03-06 2025-03-04 S Sale
2.5
Burke Pamela B.

EVP, Chief Stores Officer

Officer
5,706 -6.2%
11.34
US$64,706 		5,706 -6.2% 11.34 US$64,706
2025-03-06 2025-03-04 B Purchase
3.5
Jaros Carey F.
Non-Executive Director
5,000 +24.5%
11.40
US$57,000 		5,000 +24.5% 11.40 US$57,000
2025-03-05 2025-03-04 B Purchase
3.4
BACHMAN JOHN E.
Non-Executive Director
14,000 +42.8%
11.36
US$159,040 		14,000 +42.8% 11.36 US$159,040
2025-03-04 2025-03-04 PrS Proposed sale
2.5
Burke Pamela B.

Officer

Officer
5,706
11.34
US$64,680 		5,706 11.34 US$64,680
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