Sonos Inc (SONO)

Sonos Inc. insiders executed seven sales totaling approximately $2.49 million over the past ninety days. Directors Karen Boone and Julius Genachowski conducted these divestments following a positive earnings report. The stock price has appreciated 33.8% recently, currently trading near its yearly peak, reflecting significant market momentum despite these planned equity reductions.
Ticker: SONO Exchange: NSM


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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Sonos Inc. Upgrade to see score, net flow, insiders and the full signal context.

Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
2.3
Boone Karen Non-Executive Director
Transaction date
Planned sale
Price
434.54
Quantity 79,209 +0.3%
Value US$4,756,120
2.3
Boone Karen Non-Executive Director
Transaction date
Planned sale
Price
240.10
Quantity 37,579 +43.0%
Value US$4,685,159
2.3
Boone Karen Director Non-Executive Director
Transaction date
Proposed sale
Price
45.48
Quantity 54,895
Value US$1,378,419
2.3
Boone Karen Non-Executive Director
Transaction date
Planned sale
Price
15.39
Quantity 10,000 -10.6%
Value US$153,900
2.3
Boone Karen Director Non-Executive Director
Transaction date
Proposed sale
Price
15.39
Quantity 10,000
Value US$153,900
2.6
GENACHOWSKI JULIUS Non-Executive Director
Transaction date
Planned sale
Price
17.00
Quantity 19,855 -27.0%
Value US$337,535
2.6
GENACHOWSKI JULIUS Director Non-Executive Director
Transaction date
Proposed sale
Price
17.00
Quantity 19,855
Value US$337,535
2.6
GENACHOWSKI JULIUS Non-Executive Director
Transaction date
Planned sale
Price
16.50
Quantity 19,855 -27.0%
Value US$327,608
2.6
GENACHOWSKI JULIUS Director Non-Executive Director
Transaction date
Proposed sale
Price
16.50
Quantity 19,855
Value US$327,608
2.9
Arabia Carmine Non-Executive Director
Transaction date
Purchase
Price
14.49
Quantity 50 +0.3%
Value US$724
Lazarus Edward P Chief Legal & Bus Dev Officer Officer
Transaction date
Planned sale
Price
19.00
Quantity 12,000 -2.8%
Value US$228,000
Lazarus Edward P Officer Officer
Transaction date
Proposed sale
Price
19.00
Quantity 12,000
Value US$228,000
Millington Nicholas Officer Officer
Transaction date
Proposed sale
Price
18.89
Quantity 156,842
Value US$2,962,116
3.2
Conrad Thomas Chief Executive Officer Executive Director
Transaction date
Purchase
Price
16.17
Quantity 62,325 +25.7%
Value US$1,008,045
3.3
Casey Saori Chief Financial Officer Officer
Transaction date
Purchase
Price
10.94
Quantity 22,727 +27.0%
Value US$248,688
3.3
Darrell Bracken Non-Executive Director
Transaction date
Purchase
Price
11.15
Quantity 22,412 +82.9%
Value US$250,000
2.6
GENACHOWSKI JULIUS Non-Executive Director
Transaction date
Purchase
Price
10.95
Quantity 22,850 +22.5%
Value US$250,205
3.2
Conrad Thomas Chief Executive Officer Executive Director
Transaction date
Purchase
Price
11.10
Quantity 92,300 +61.3%
Value US$1,024,299
2.4
Spence Patrick Former Officer & Director Executive Director
Transaction date
Proposed sale
Price
13.82
Quantity 250,000
Value US$3,455,260
Mason Christopher Scott Officer Officer
Transaction date
Proposed sale
Price
14.16
Quantity 1,689
Value US$23,917
Coles Joanna Non-Executive Director
Transaction date
Planned sale
Price
15.45
Quantity 905 -4.3%
Value US$13,982
Coles Joanna Director Non-Executive Director
Transaction date
Proposed sale
Price
15.45
Quantity 905
Value US$13,982
Bouvat-Merlin Maxime Chief Product Officer Officer
Transaction date
Planned sale
Price
11.53
Quantity 37,256 -100.0%
Value US$429,375
Bouvat-Merlin Maxime Officer Officer
Transaction date
Proposed sale
Price
11.70
Quantity 37,256
Value US$435,895
Braman Shamayne Chief People Officer Officer
Transaction date
Planned sale
Price
11.56
Quantity 6,438 -19.5%
Value US$74,423
Braman Shamayne Officer Officer
Transaction date
Proposed sale
Price
11.56
Quantity 6,438
Value US$74,423
Mason Christopher Scott Principal Accounting Officer Officer
Transaction date
Planned sale
Price
14.45
Quantity 10,000 -7.6%
Value US$144,500
Mason Christopher Scott Officer Officer
Transaction date
Proposed sale
Price
14.45
Quantity 10,000
Value US$144,500
Coles Joanna Non-Executive Director
Transaction date
Planned sale
Price
15.00
Quantity 905 -4.1%
Value US$13,575
Coles Joanna Director Non-Executive Director
Transaction date
Proposed sale
Price
15.00
Quantity 905
Value US$13,575
Millington Nicholas Officer Officer
Transaction date
Proposed sale
Price
14.70
Quantity 7,730
Value US$113,631
Millington Nicholas Chief Innovation Officer Officer
Transaction date
Planned sale
Price
14.70
Quantity 7,730 -2.0%
Value US$113,631
Millington Nicholas Officer Officer
Transaction date
Proposed sale
Price
14.70
Quantity 7,730
Value US$113,631
Mason Christopher Scott Principal Accounting Officer Officer
Transaction date
Planned sale
Price
15.44
Quantity 20,000 -14.1%
Value US$308,800
Mason Christopher Scott Officer Officer
Transaction date
Proposed sale
Price
15.44
Quantity 20,000
Value US$308,800
Coles Joanna Non-Executive Director
Transaction date
Planned sale
Price
15.73
Quantity 905 -4.0%
Value US$14,236
Coles Joanna Director Non-Executive Director
Transaction date
Proposed sale
Price
15.73
Quantity 905
Value US$14,236
Bouvat-Merlin Maxime Chief Product Officer Officer
Transaction date
Planned sale
Price
16.54
Quantity 15,573 -38.7%
Value US$257,599
Bouvat-Merlin Maxime Chief Product Officer Officer
Transaction date
Planned sale
Price
16.54
Quantity 24,649 -38.0%
Value US$407,776
Bouvat-Merlin Maxime Officer Officer
Transaction date
Proposed sale
Price
16.94
Quantity 40,222
Value US$681,361
Mason Christopher Scott Principal Accounting Officer Officer
Transaction date
Planned sale
Price
17.57
Quantity 20,000 -14.1%
Value US$351,400
Mason Christopher Scott Officer Officer
Transaction date
Proposed sale
Price
17.57
Quantity 20,000
Value US$351,400
Coles Joanna Non-Executive Director
Transaction date
Planned sale
Price
17.23
Quantity 905 -3.8%
Value US$15,593
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2026-09-28 2026-09-25 PlS Planned sale Non-Executive Director
79,209 +0.3%
434.54
US$4,756,120
79,209 +0.3% 434.54 US$4,756,120
2026-09-28 2026-09-25 PlS Planned sale Non-Executive Director
37,579 +43.0%
240.10
US$4,685,159
37,579 +43.0% 240.10 US$4,685,159
2026-09-25 2026-09-25 PrS Proposed sale

Director

Non-Executive Director
54,895
45.48
US$1,378,419
54,895 45.48 US$1,378,419
2026-09-03 2026-09-01 PlS Planned sale Non-Executive Director
10,000 -10.6%
15.39
US$153,900
10,000 -10.6% 15.39 US$153,900
2026-09-01 2026-09-01 PrS Proposed sale

Director

Non-Executive Director
10,000
15.39
US$153,900
10,000 15.39 US$153,900
2026-07-30 2026-07-29 PlS Planned sale Non-Executive Director
19,855 -27.0%
17.00
US$337,535
19,855 -27.0% 17.00 US$337,535
2026-07-29 2026-07-29 PrS Proposed sale

Director

Non-Executive Director
19,855
17.00
US$337,535
19,855 17.00 US$337,535
2026-07-30 2026-07-28 PlS Planned sale Non-Executive Director
19,855 -27.0%
16.50
US$327,608
19,855 -27.0% 16.50 US$327,608
2026-07-28 2026-07-28 PrS Proposed sale

Director

Non-Executive Director
19,855
16.50
US$327,608
19,855 16.50 US$327,608
2026-05-08 2026-05-06 B Purchase Non-Executive Director
50 +0.3%
14.49
US$724
50 +0.3% 14.49 US$724
2026-03-17 2026-03-17 B Purchase Large shareholder
125,000 +0.7%
13.57
US$1,696,250
125,000 +0.7% 13.57 US$1,696,250
2026-03-17 2026-03-16 B Purchase Large shareholder
13,920 +0.1%
13.25
US$184,440
13,920 +0.1% 13.25 US$184,440
2026-03-17 2026-03-13 B Purchase Large shareholder
90,000 +0.5%
13.20
US$1,188,000
90,000 +0.5% 13.20 US$1,188,000
2026-03-11 2026-03-11 B Purchase Large shareholder
180,000 +1.0%
14.22
US$2,559,600
180,000 +1.0% 14.22 US$2,559,600
2026-03-11 2026-03-10 B Purchase Large shareholder
320,000 +1.8%
14.19
US$4,540,800
320,000 +1.8% 14.19 US$4,540,800
2026-03-11 2026-03-09 B Purchase Large shareholder
420,000 +2.5%
13.95
US$5,859,000
420,000 +2.5% 13.95 US$5,859,000
2026-02-25 2026-02-25 B Purchase Large shareholder
118,020 +0.7%
15.25
US$1,799,805
118,020 +0.7% 15.25 US$1,799,805
2026-02-25 2026-02-24 B Purchase Large shareholder
133,259 +0.8%
14.83
US$1,976,231
133,259 +0.8% 14.83 US$1,976,231
2026-02-25 2026-02-23 B Purchase Large shareholder
360,000 +2.2%
14.90
US$5,364,000
360,000 +2.2% 14.90 US$5,364,000
2026-02-17 2026-02-17 B Purchase Large shareholder
290,000 +1.8%
15.59
US$4,521,100
290,000 +1.8% 15.59 US$4,521,100
2026-02-17 2026-02-13 B Purchase Large shareholder
257,210 +1.6%
15.74
US$4,048,485
257,210 +1.6% 15.74 US$4,048,485
2026-02-17 2026-02-12 B Purchase Large shareholder
100,000 +0.6%
16.11
US$1,611,000
100,000 +0.6% 16.11 US$1,611,000
2026-02-06 2026-02-06 B Purchase Large shareholder
26,824 +0.2%
16.49
US$442,328
26,824 +0.2% 16.49 US$442,328
2026-02-06 2026-02-05 B Purchase Large shareholder
211,530 +1.4%
16.29
US$3,445,824
211,530 +1.4% 16.29 US$3,445,824
2026-02-06 2026-02-04 B Purchase Large shareholder
494,719 +3.3%
15.50
US$7,668,144
494,719 +3.3% 15.50 US$7,668,144
2025-12-05 2025-12-04 PlS Planned sale

Chief Legal & Bus Dev Officer

Officer
12,000 -2.8%
19.00
US$228,000
12,000 -2.8% 19.00 US$228,000
2025-12-04 2025-12-04 PrS Proposed sale

Officer

Officer
12,000
19.00
US$228,000
12,000 19.00 US$228,000
2025-12-03 2025-12-03 PrS Proposed sale

Officer

Officer
156,842
18.89
US$2,962,116
156,842 18.89 US$2,962,116
2025-11-18 2025-11-17 B Purchase

Chief Executive Officer

Executive Director
62,325 +25.7%
16.17
US$1,008,045
62,325 +25.7% 16.17 US$1,008,045
2025-08-11 2025-08-08 B Purchase Large shareholder
55,000 +0.4%
11.21
US$616,550
55,000 +0.4% 11.21 US$616,550
2025-08-11 2025-08-08 B Purchase

Chief Financial Officer

Officer
22,727 +27.0%
10.94
US$248,688
22,727 +27.0% 10.94 US$248,688
2025-08-11 2025-08-08 B Purchase Non-Executive Director
22,412 +82.9%
11.15
US$250,000
22,412 +82.9% 11.15 US$250,000
2025-08-11 2025-08-08 B Purchase Non-Executive Director
22,850 +22.5%
10.95
US$250,205
22,850 +22.5% 10.95 US$250,205
2025-08-11 2025-08-08 B Purchase

Chief Executive Officer

Executive Director
92,300 +61.3%
11.10
US$1,024,299
92,300 +61.3% 11.10 US$1,024,299
2025-08-11 2025-08-07 B Purchase Large shareholder
127,406 +0.9%
10.61
US$1,351,778
127,406 +0.9% 10.61 US$1,351,778
2025-08-05 2025-08-05 B Purchase Large shareholder
160,000 +1.1%
10.83
US$1,732,800
160,000 +1.1% 10.83 US$1,732,800
2025-08-05 2025-08-04 B Purchase Large shareholder
2,683 +0.0%
10.49
US$28,145
2,683 +0.0% 10.49 US$28,145
2025-08-05 2025-08-01 B Purchase Large shareholder
80,000 +0.6%
10.38
US$830,400
80,000 +0.6% 10.38 US$830,400
2025-07-29 2025-07-29 B Purchase Large shareholder
675,000 +4.9%
11.25
US$7,593,750
675,000 +4.9% 11.25 US$7,593,750
2025-07-29 2025-07-28 B Purchase Large shareholder
350,000 +2.6%
11.43
US$4,000,500
350,000 +2.6% 11.43 US$4,000,500
2025-07-29 2025-07-25 B Purchase Large shareholder
287,087 +2.2%
11.18
US$3,209,633
287,087 +2.2% 11.18 US$3,209,633
2025-06-24 2025-06-24 B Purchase Large shareholder
111,898 +0.9%
10.34
US$1,157,025
111,898 +0.9% 10.34 US$1,157,025
2025-06-24 2025-06-23 B Purchase Large shareholder
73,530 +0.6%
9.89
US$727,212
73,530 +0.6% 9.89 US$727,212
2025-06-24 2025-06-20 B Purchase Large shareholder
238,000 +1.9%
9.92
US$2,360,960
238,000 +1.9% 9.92 US$2,360,960
2025-06-16 2025-06-16 B Purchase Large shareholder
131,588 +1.0%
10.26
US$1,350,093
131,588 +1.0% 10.26 US$1,350,093
2025-06-16 2025-06-13 B Purchase Large shareholder
280,000 +2.3%
9.93
US$2,780,400
280,000 +2.3% 9.93 US$2,780,400
2025-06-16 2025-06-12 B Purchase Large shareholder
240,000 +2.0%
10.21
US$2,450,400
240,000 +2.0% 10.21 US$2,450,400
2025-04-07 2025-04-07 B Purchase Large shareholder
62,506 +0.5%
8.38
US$523,800
62,506 +0.5% 8.38 US$523,800
2025-04-07 2025-04-03 B Purchase Large shareholder
147,157 +1.2%
9.17
US$1,349,430
147,157 +1.2% 9.17 US$1,349,430
2025-02-10 2025-02-10 PrS Proposed sale

Former Officer & Director

Executive Director
250,000
13.82
US$3,455,260
250,000 13.82 US$3,455,260
2024-12-03 2024-12-03 PrS Proposed sale

Officer

Officer
1,689
14.16
US$23,917
1,689 14.16 US$23,917
2024-11-15 2024-11-14 PlS Planned sale Non-Executive Director
905 -4.3%
15.45
US$13,982
905 -4.3% 15.45 US$13,982
2024-11-14 2024-11-14 PrS Proposed sale

Director

Non-Executive Director
905
15.45
US$13,982
905 15.45 US$13,982
2024-08-21 2024-08-19 PlS Planned sale

Chief Product Officer

Officer
37,256 -100.0%
11.53
US$429,375
37,256 -100.0% 11.53 US$429,375
2024-08-19 2024-08-19 PrS Proposed sale

Officer

Officer
37,256
11.70
US$435,895
37,256 11.70 US$435,895
2024-08-19 2024-08-16 PlS Planned sale

Chief People Officer

Officer
6,438 -19.5%
11.56
US$74,423
6,438 -19.5% 11.56 US$74,423
2024-08-16 2024-08-16 PrS Proposed sale

Officer

Officer
6,438
11.56
US$74,423
6,438 11.56 US$74,423
2024-07-19 2024-07-17 PlS Planned sale

Principal Accounting Officer

Officer
10,000 -7.6%
14.45
US$144,500
10,000 -7.6% 14.45 US$144,500
2024-07-17 2024-07-17 PrS Proposed sale

Officer

Officer
10,000
14.45
US$144,500
10,000 14.45 US$144,500
2024-07-12 2024-07-11 PlS Planned sale Non-Executive Director
905 -4.1%
15.00
US$13,575
905 -4.1% 15.00 US$13,575
2024-07-11 2024-07-11 PrS Proposed sale

Director

Non-Executive Director
905
15.00
US$13,575
905 15.00 US$13,575
2024-07-02 2024-07-01 PrS Proposed sale

Officer

Officer
7,730
14.70
US$113,631
7,730 14.70 US$113,631
2024-07-02 2024-07-01 PlS Planned sale

Chief Innovation Officer

Officer
7,730 -2.0%
14.70
US$113,631
7,730 -2.0% 14.70 US$113,631
2024-07-01 2024-07-01 PrS Proposed sale

Officer

Officer
7,730
14.70
US$113,631
7,730 14.70 US$113,631
2024-07-02 2024-06-14 PrS Proposed sale

Officer

Officer
20,000
15.44
US$308,800
20,000 15.44 US$308,800
2024-06-18 2024-06-14 PlS Planned sale

Principal Accounting Officer

Officer
20,000 -14.1%
15.44
US$308,800
20,000 -14.1% 15.44 US$308,800
2024-06-14 2024-06-14 PrS Proposed sale

Officer

Officer
20,000
15.44
US$308,800
20,000 15.44 US$308,800
2024-06-06 2024-06-04 PlS Planned sale Non-Executive Director
905 -4.0%
15.73
US$14,236
905 -4.0% 15.73 US$14,236
2024-06-04 2024-06-04 PrS Proposed sale

Director

Non-Executive Director
905
15.73
US$14,236
905 15.73 US$14,236
2024-05-22 2024-05-20 PlS Planned sale

Chief Product Officer

Officer
15,573 -38.7%
16.54
US$257,599
15,573 -38.7% 16.54 US$257,599
2024-05-22 2024-05-20 PlS Planned sale

Chief Product Officer

Officer
24,649 -38.0%
16.54
US$407,776
24,649 -38.0% 16.54 US$407,776
2024-05-20 2024-05-20 PrS Proposed sale

Officer

Officer
40,222
16.94
US$681,361
40,222 16.94 US$681,361
2024-05-17 2024-05-15 PlS Planned sale

Principal Accounting Officer

Officer
20,000 -14.1%
17.57
US$351,400
20,000 -14.1% 17.57 US$351,400
2024-05-15 2024-05-15 PrS Proposed sale

Officer

Officer
20,000
17.57
US$351,400
20,000 17.57 US$351,400
2024-05-08 2024-05-06 PlS Planned sale Non-Executive Director
905 -3.8%
17.23
US$15,593
905 -3.8% 17.23 US$15,593