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United States Banking Services

Bread Financial Holdings Inc (BFH)

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Over the last 90 days, Bread Financial Holdings Inc. saw significant insider selling totaling $7.47 million, with minimal buying of $60,328. The net value of transactions was negative $814,601. Notably, President and CEO Ralph Andretta engaged in planned and proposed sales exceeding $2.5 million. Director Roger H. Ballou also executed substantial proposed and actual sales.
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Ticker: BFH Exchange: NYS
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Activity signal Earnings
Top insiders
Trades
Andretta Ralph J
President and CEO
3 sales — total 1,336,540 USD
Planned sale 29 May 2026
Value US$1,118,452.34 | Price 384.37 | Shares 33,735
Planned sale 29 May 2026
Value US$4,269,363.87 | Price 397.27 | Shares 83,639
Planned sale 29 May 2026
Value US$132,345.00 | Price 88.23 | Shares 1,500
Proposed sale 29 May 2026
Value US$439,717.57 | Price 426.25 | Shares 43,795
Buy 21 May 2026
Value US$60,328.14 | Price 86.43 | Shares 698
Proposed sale 21 May 2026
Value US$1,529,335.97 | Price 84.96 | Shares 18,000
Proposed sale 21 May 2026
Value US$1,529,335.97 | Price 84.96 | Shares 18,000
Sale 24 Apr 2026
Value US$874,929.84 | Price 90.32 | Shares 9,687
Proposed sale 24 Apr 2026
Value US$874,930.81 | Price 90.32 | Shares 9,687
Buy 30 Jul 2025
Value US$6,179.50 | Price 61.80 | Shares 100
Buy 30 Jul 2025
Value US$57,279.33 | Price 61.79 | Shares 927
Buy 28 Oct 2024
Value US$51,020.00 | Price 51.02 | Shares 1,000
Buy 12 Aug 2024
Value US$99,643.80 | Price 49.82 | Shares 2,000
Sale 29 Jan 2024
Value US$9,666.20 | Price 36.20 | Shares 267
Sale 29 Jan 2024
Value US$12,960.67 | Price 36.20 | Shares 358
Sale 29 Jan 2024
Value US$138,729.90 | Price 36.20 | Shares 3,832
Sale 29 Jan 2024
Value US$86,470.31 | Price 35.61 | Shares 2,428
Sale 29 Jan 2024
Value US$115,851.69 | Price 35.61 | Shares 3,253
Sale 29 Jan 2024
Value US$1,241,568.30 | Price 35.61 | Shares 34,862
Sale 26 Jan 2024
Value US$63,807.93 | Price 35.53 | Shares 1,796
Sale 26 Jan 2024
Value US$85,550.94 | Price 35.53 | Shares 2,408
Sale 26 Jan 2024
Value US$916,475.13 | Price 35.53 | Shares 25,796
Sale 25 Jan 2024
Value US$45,834.01 | Price 32.58 | Shares 1,407
Sale 25 Jan 2024
Value US$61,437.77 | Price 32.58 | Shares 1,886
Sale 25 Jan 2024
Value US$658,257.17 | Price 32.58 | Shares 20,207
Sale 25 Jan 2024
Value US$8,852.32 | Price 31.39 | Shares 282
Sale 25 Jan 2024
Value US$11,834.48 | Price 31.39 | Shares 377
Sale 25 Jan 2024
Value US$126,851.84 | Price 31.39 | Shares 4,041
Sale 25 Jan 2024
Value US$2,204.43 | Price 30.62 | Shares 72
Sale 25 Jan 2024
Value US$2,939.24 | Price 30.62 | Shares 96
Sale 25 Jan 2024
Value US$31,596.85 | Price 30.62 | Shares 1,032
Sale 25 Jan 2024
Value US$355.49 | Price 29.62 | Shares 12
Sale 25 Jan 2024
Value US$473.99 | Price 29.62 | Shares 16
Sale 25 Jan 2024
Value US$5,095.38 | Price 29.62 | Shares 172
Sale 25 Jan 2024
Value US$674.64 | Price 28.11 | Shares 24
Sale 25 Jan 2024
Value US$899.52 | Price 28.11 | Shares 32
Sale 25 Jan 2024
Value US$9,669.84 | Price 28.11 | Shares 344
Sale 24 Jan 2024
Value US$14,576.77 | Price 31.35 | Shares 465
Sale 24 Jan 2024
Value US$19,529.74 | Price 31.35 | Shares 623
Sale 24 Jan 2024
Value US$209,278.58 | Price 31.35 | Shares 6,676
Sale 24 Jan 2024
Value US$40,774.65 | Price 30.63 | Shares 1,331
Sale 24 Jan 2024
Value US$54,682.76 | Price 30.63 | Shares 1,785
Sale 24 Jan 2024
Value US$585,733.55 | Price 30.63 | Shares 19,120
Sale 23 Jan 2024
Value US$55,915.45 | Price 31.12 | Shares 1,797
Sale 23 Jan 2024
Value US$74,927.33 | Price 31.12 | Shares 2,408
Sale 23 Jan 2024
Value US$802,637.22 | Price 31.12 | Shares 25,795
Sale 22 Jan 2024
Value US$55,463.71 | Price 30.88 | Shares 1,796
Sale 22 Jan 2024
Value US$74,363.37 | Price 30.88 | Shares 2,408
Sale 22 Jan 2024
Value US$796,626.91 | Price 30.88 | Shares 25,796
Sale 19 Jan 2024
Value US$20,672.87 | Price 30.22 | Shares 684
Sale 19 Jan 2024
Value US$27,684.73 | Price 30.22 | Shares 916
Sale 19 Jan 2024
Value US$296,704.10 | Price 30.22 | Shares 9,817
Sale 19 Jan 2024
Value US$32,986.20 | Price 29.64 | Shares 1,113
Sale 19 Jan 2024
Value US$44,218.70 | Price 29.64 | Shares 1,492
Sale 19 Jan 2024
Value US$473,543.18 | Price 29.64 | Shares 15,978
Sale 18 Jan 2024
Value US$52,790.83 | Price 29.38 | Shares 1,797
Sale 18 Jan 2024
Value US$70,740.30 | Price 29.38 | Shares 2,408
Sale 18 Jan 2024
Value US$757,784.87 | Price 29.38 | Shares 25,795
Sale 17 Jan 2024
Value US$54,273.53 | Price 30.20 | Shares 1,797
Sale 17 Jan 2024
Value US$72,727.14 | Price 30.20 | Shares 2,408
Sale 17 Jan 2024
Value US$779,068.33 | Price 30.20 | Shares 25,795
Sale 16 Jan 2024
Value US$55,598.64 | Price 30.94 | Shares 1,797
Sale 16 Jan 2024
Value US$74,502.80 | Price 30.94 | Shares 2,408
Sale 16 Jan 2024
Value US$798,089.56 | Price 30.94 | Shares 25,795
Sale 12 Jan 2024
Value US$6,457.07 | Price 32.78 | Shares 197
Sale 12 Jan 2024
Value US$8,685.90 | Price 32.78 | Shares 265
Sale 12 Jan 2024
Value US$93,021.13 | Price 32.78 | Shares 2,838
Sale 12 Jan 2024
Value US$41,095.73 | Price 31.61 | Shares 1,300
Sale 12 Jan 2024
Value US$55,036.67 | Price 31.61 | Shares 1,741
Sale 12 Jan 2024
Value US$589,850.17 | Price 31.61 | Shares 18,659
Sale 11 Jan 2024
Value US$48,559.39 | Price 32.44 | Shares 1,497
Sale 11 Jan 2024
Value US$65,102.66 | Price 32.44 | Shares 2,007
Sale 11 Jan 2024
Value US$697,282.95 | Price 32.44 | Shares 21,496
Sale 10 Jan 2024
Value US$48,597.71 | Price 32.46 | Shares 1,497
Sale 10 Jan 2024
Value US$65,121.58 | Price 32.46 | Shares 2,006
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-06-01 2026-05-29 PlS Planned sale
0.9
Andretta Ralph J

President and CEO

Executive Director
33,735 -2.0%
384.37
US$1,118,452 		33,735 -2.0% 384.37 US$1,118,452
2026-06-01 2026-05-29 PlS Planned sale
0.9
Andretta Ralph J

President and CEO

Executive Director
83,639 +19.7%
397.27
US$4,269,364 		83,639 +19.7% 397.27 US$4,269,364
2026-06-01 2026-05-29 PlS Planned sale
0.9
Andretta Ralph J

President and CEO

Executive Director
19,593 -42.2%
267.17
US$3,207,826 		19,593 -42.2% 267.17 US$3,207,826
2026-05-29 2026-05-29 PrS Proposed sale
0.9
RALPH ANDRETTA

Director; Officer

Executive Director
15,000
88.46
US$1,326,900 		15,000 88.46 US$1,326,900
2026-05-22 2026-05-21 B Purchase
3.5
Fawcett John J.
Non-Executive Director
698 +6.8%
86.43
US$60,328 		698 +6.8% 86.43 US$60,328
2026-05-21 2026-05-21 PrS Proposed sale
3.8
BALLOU ROGER H

Director

Non-Executive Director
18,000
84.96
US$1,529,336 		18,000 84.96 US$1,529,336
2026-05-21 2026-05-21 PrS Proposed sale
3.8
BALLOU ROGER H

Director

Non-Executive Director
18,000
84.96
US$1,529,336 		18,000 84.96 US$1,529,336
2026-04-27 2026-04-24 S Sale
3.8
BALLOU ROGER H
Non-Executive Director
9,687 -24.4%
90.32
US$874,930 		9,687 -24.4% 90.32 US$874,930
2026-04-24 2026-04-24 PrS Proposed sale
3.8
BALLOU ROGER H

Director

Non-Executive Director
9,687
90.32
US$874,931 		9,687 90.32 US$874,931
2025-08-01 2025-07-30 B Purchase
3.5
Fawcett John J.
Non-Executive Director
100 +1.0%
61.80
US$6,180 		100 +1.0% 61.80 US$6,180
2025-08-01 2025-07-30 B Purchase
3.5
Fawcett John J.
Non-Executive Director
927 +10.0%
61.79
US$57,279 		927 +10.0% 61.79 US$57,279
2024-10-30 2024-10-28 B Purchase
3.5
Fawcett John J.
Non-Executive Director
1,000 +18.3%
51.02
US$51,020 		1,000 +18.3% 51.02 US$51,020
2024-08-14 2024-08-12 B Purchase
3.5
Fawcett John J.
Non-Executive Director
2,000 +57.6%
49.82
US$99,644 		2,000 +57.6% 49.82 US$99,644
2024-01-29 2024-01-29 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
267 -0.1%
36.20
US$9,666 		267 -0.1% 36.20 US$9,666
2024-01-29 2024-01-29 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
358 -0.1%
36.20
US$12,961 		358 -0.1% 36.20 US$12,961
2024-01-29 2024-01-29 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
3,832 -0.1%
36.20
US$138,730 		3,832 -0.1% 36.20 US$138,730
2024-01-29 2024-01-29 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
2,428 -0.8%
35.61
US$86,470 		2,428 -0.8% 35.61 US$86,470
2024-01-29 2024-01-29 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
3,253 -0.8%
35.61
US$115,852 		3,253 -0.8% 35.61 US$115,852
2024-01-29 2024-01-29 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
34,862 -0.8%
35.61
US$1,241,568 		34,862 -0.8% 35.61 US$1,241,568
2024-01-26 2024-01-26 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
1,796 -0.6%
35.53
US$63,808 		1,796 -0.6% 35.53 US$63,808
2024-01-26 2024-01-26 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
2,408 -0.6%
35.53
US$85,551 		2,408 -0.6% 35.53 US$85,551
2024-01-26 2024-01-26 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
25,796 -0.6%
35.53
US$916,475 		25,796 -0.6% 35.53 US$916,475
2024-01-26 2024-01-25 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
1,407 -0.5%
32.58
US$45,834 		1,407 -0.5% 32.58 US$45,834
2024-01-26 2024-01-25 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
1,886 -0.5%
32.58
US$61,438 		1,886 -0.5% 32.58 US$61,438
2024-01-26 2024-01-25 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
20,207 -0.5%
32.58
US$658,257 		20,207 -0.5% 32.58 US$658,257
2024-01-26 2024-01-25 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
282 -0.1%
31.39
US$8,852 		282 -0.1% 31.39 US$8,852
2024-01-26 2024-01-25 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
377 -0.1%
31.39
US$11,834 		377 -0.1% 31.39 US$11,834
2024-01-26 2024-01-25 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
4,041 -0.1%
31.39
US$126,852 		4,041 -0.1% 31.39 US$126,852
2024-01-26 2024-01-25 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
72 -0.0%
30.62
US$2,204 		72 -0.0% 30.62 US$2,204
2024-01-26 2024-01-25 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
96 -0.0%
30.62
US$2,939 		96 -0.0% 30.62 US$2,939
2024-01-26 2024-01-25 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
1,032 -0.0%
30.62
US$31,597 		1,032 -0.0% 30.62 US$31,597
2024-01-26 2024-01-25 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
12 -0.0%
29.62
US$355 		12 -0.0% 29.62 US$355
2024-01-26 2024-01-25 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
16 -0.0%
29.62
US$474 		16 -0.0% 29.62 US$474
2024-01-26 2024-01-25 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
172 -0.0%
29.62
US$5,095 		172 -0.0% 29.62 US$5,095
2024-01-26 2024-01-25 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
24 -0.0%
28.11
US$675 		24 -0.0% 28.11 US$675
2024-01-26 2024-01-25 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
32 -0.0%
28.11
US$900 		32 -0.0% 28.11 US$900
2024-01-26 2024-01-25 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
344 -0.0%
28.11
US$9,670 		344 -0.0% 28.11 US$9,670
2024-01-26 2024-01-24 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
465 -0.2%
31.35
US$14,577 		465 -0.2% 31.35 US$14,577
2024-01-26 2024-01-24 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
623 -0.2%
31.35
US$19,530 		623 -0.2% 31.35 US$19,530
2024-01-26 2024-01-24 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
6,676 -0.2%
31.35
US$209,279 		6,676 -0.2% 31.35 US$209,279
2024-01-26 2024-01-24 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
1,331 -0.4%
30.63
US$40,775 		1,331 -0.4% 30.63 US$40,775
2024-01-26 2024-01-24 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
1,785 -0.4%
30.63
US$54,683 		1,785 -0.4% 30.63 US$54,683
2024-01-26 2024-01-24 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
19,120 -0.4%
30.63
US$585,734 		19,120 -0.4% 30.63 US$585,734
2024-01-23 2024-01-23 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
1,797 -0.6%
31.12
US$55,915 		1,797 -0.6% 31.12 US$55,915
2024-01-23 2024-01-23 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
2,408 -0.6%
31.12
US$74,927 		2,408 -0.6% 31.12 US$74,927
2024-01-23 2024-01-23 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
25,795 -0.6%
31.12
US$802,637 		25,795 -0.6% 31.12 US$802,637
2024-01-23 2024-01-22 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
1,796 -0.6%
30.88
US$55,464 		1,796 -0.6% 30.88 US$55,464
2024-01-23 2024-01-22 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
2,408 -0.6%
30.88
US$74,363 		2,408 -0.6% 30.88 US$74,363
2024-01-23 2024-01-22 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
25,796 -0.6%
30.88
US$796,627 		25,796 -0.6% 30.88 US$796,627
2024-01-23 2024-01-19 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
684 -0.2%
30.22
US$20,673 		684 -0.2% 30.22 US$20,673
2024-01-23 2024-01-19 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
916 -0.2%
30.22
US$27,685 		916 -0.2% 30.22 US$27,685
2024-01-23 2024-01-19 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
9,817 -0.2%
30.22
US$296,704 		9,817 -0.2% 30.22 US$296,704
2024-01-23 2024-01-19 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
1,113 -0.4%
29.64
US$32,986 		1,113 -0.4% 29.64 US$32,986
2024-01-23 2024-01-19 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
1,492 -0.4%
29.64
US$44,219 		1,492 -0.4% 29.64 US$44,219
2024-01-23 2024-01-19 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
15,978 -0.4%
29.64
US$473,543 		15,978 -0.4% 29.64 US$473,543
2024-01-18 2024-01-18 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
1,797 -0.6%
29.38
US$52,791 		1,797 -0.6% 29.38 US$52,791
2024-01-18 2024-01-18 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
2,408 -0.6%
29.38
US$70,740 		2,408 -0.6% 29.38 US$70,740
2024-01-18 2024-01-18 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
25,795 -0.6%
29.38
US$757,785 		25,795 -0.6% 29.38 US$757,785
2024-01-18 2024-01-17 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
1,797 -0.6%
30.20
US$54,274 		1,797 -0.6% 30.20 US$54,274
2024-01-18 2024-01-17 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
2,408 -0.6%
30.20
US$72,727 		2,408 -0.6% 30.20 US$72,727
2024-01-18 2024-01-17 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
25,795 -0.6%
30.20
US$779,068 		25,795 -0.6% 30.20 US$779,068
2024-01-18 2024-01-16 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
1,797 -0.6%
30.94
US$55,599 		1,797 -0.6% 30.94 US$55,599
2024-01-18 2024-01-16 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
2,408 -0.6%
30.94
US$74,503 		2,408 -0.6% 30.94 US$74,503
2024-01-18 2024-01-16 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
25,795 -0.6%
30.94
US$798,090 		25,795 -0.6% 30.94 US$798,090
2024-01-12 2024-01-12 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
197 -0.1%
32.78
US$6,457 		197 -0.1% 32.78 US$6,457
2024-01-12 2024-01-12 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
265 -0.1%
32.78
US$8,686 		265 -0.1% 32.78 US$8,686
2024-01-12 2024-01-12 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
2,838 -0.1%
32.78
US$93,021 		2,838 -0.1% 32.78 US$93,021
2024-01-12 2024-01-12 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
1,300 -0.4%
31.61
US$41,096 		1,300 -0.4% 31.61 US$41,096
2024-01-12 2024-01-12 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
1,741 -0.4%
31.61
US$55,037 		1,741 -0.4% 31.61 US$55,037
2024-01-12 2024-01-12 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
18,659 -0.4%
31.61
US$589,850 		18,659 -0.4% 31.61 US$589,850
2024-01-12 2024-01-11 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
1,497 -0.5%
32.44
US$48,559 		1,497 -0.5% 32.44 US$48,559
2024-01-12 2024-01-11 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
2,007 -0.5%
32.44
US$65,103 		2,007 -0.5% 32.44 US$65,103
2024-01-12 2024-01-11 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
21,496 -0.5%
32.44
US$697,283 		21,496 -0.5% 32.44 US$697,283
2024-01-12 2024-01-10 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
1,497 -0.5%
32.46
US$48,598 		1,497 -0.5% 32.46 US$48,598
2024-01-12 2024-01-10 S Sale
2.8
Turtle Creek Asset Management Inc.
Large shareholder
2,006 -0.5%
32.46
US$65,122 		2,006 -0.5% 32.46 US$65,122
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