Bread Financial Holdings, Inc. (BFH)

Bread Financial Holdings observed three insider trading transactions over the past ninety days. Activity included one purchase totaling approximately 1,718 USD and sales amounting to 594,696 USD. These movements occurred following the July 2026 results financiers, with the stock currently trading near its annual peak.
Ticker: BFH Exchange: NYS


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Insider trades have triggered activity signals for Bread Financial Holdings, Inc.. Upgrade to see score, net flow, insiders and the full signal context.

Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
McCarthy Dennis James EVP, Chief Revenue Officer Officer
Transaction date
Purchase
Price
446.48
Quantity 2,355 +17.8%
Value US$4,306,929
Lakhwara Praniti Non-Executive Director
Transaction date
Sale
Price
170.36
Quantity 73,103 +13.7%
Value US$3,621,952
Lakhwara Praniti Director Non-Executive Director
Transaction date
Proposed sale
Price
193.36
Quantity 12,993
Value US$4,811,490
0.9
Andretta Ralph J President and CEO Executive Director
Transaction date
Planned sale
Price
89.57
Quantity 1,000 -0.2%
Value US$89,570
0.9
Andretta Ralph J President and CEO Executive Director
Transaction date
Planned sale
Price
89.17
Quantity 12,500 -2.1%
Value US$1,114,625
0.9
Andretta Ralph J President and CEO Executive Director
Transaction date
Planned sale
Price
88.23
Quantity 1,500 -0.3%
Value US$132,345
0.9
RALPH ANDRETTA Director; Officer Executive Director
Transaction date
Proposed sale
Price
88.46
Quantity 15,000
Value US$1,326,900
3.8
Fawcett John J. Non-Executive Director
Transaction date
Purchase
Price
86.43
Quantity 698 +6.8%
Value US$60,328
3.8
BALLOU ROGER H Director Non-Executive Director
Transaction date
Proposed sale
Price
84.96
Quantity 18,000
Value US$1,529,336
3.8
BALLOU ROGER H Director Non-Executive Director
Transaction date
Proposed sale
Price
84.96
Quantity 18,000
Value US$1,529,336
3.8
BALLOU ROGER H Non-Executive Director
Transaction date
Sale
Price
90.32
Quantity 9,687 -24.4%
Value US$874,930
3.8
BALLOU ROGER H Director Non-Executive Director
Transaction date
Proposed sale
Price
90.32
Quantity 9,687
Value US$874,931
3.8
Fawcett John J. Non-Executive Director
Transaction date
Purchase
Price
61.80
Quantity 100 +1.0%
Value US$6,180
3.8
Fawcett John J. Non-Executive Director
Transaction date
Purchase
Price
61.79
Quantity 927 +10.0%
Value US$57,279
3.8
Fawcett John J. Non-Executive Director
Transaction date
Purchase
Price
51.02
Quantity 1,000 +18.3%
Value US$51,020
3.8
Fawcett John J. Non-Executive Director
Transaction date
Purchase
Price
49.82
Quantity 2,000 +57.6%
Value US$99,644
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2026-09-16 2026-09-14 B Purchase

EVP, Chief Revenue Officer

Officer
2,355 +17.8%
446.48
US$4,306,929
2,355 +17.8% 446.48 US$4,306,929
2026-07-29 2026-07-28 S Sale Non-Executive Director
73,103 +13.7%
170.36
US$3,621,952
73,103 +13.7% 170.36 US$3,621,952
2026-07-28 2026-07-28 PrS Proposed sale

Director

Non-Executive Director
12,993
193.36
US$4,811,490
12,993 193.36 US$4,811,490
2026-06-01 2026-05-29 PlS Planned sale

President and CEO

Executive Director
1,000 -0.2%
89.57
US$89,570
1,000 -0.2% 89.57 US$89,570
2026-06-01 2026-05-29 PlS Planned sale

President and CEO

Executive Director
12,500 -2.1%
89.17
US$1,114,625
12,500 -2.1% 89.17 US$1,114,625
2026-06-01 2026-05-29 PlS Planned sale

President and CEO

Executive Director
1,500 -0.3%
88.23
US$132,345
1,500 -0.3% 88.23 US$132,345
2026-05-29 2026-05-29 PrS Proposed sale

Director; Officer

Executive Director
15,000
88.46
US$1,326,900
15,000 88.46 US$1,326,900
2026-05-22 2026-05-21 B Purchase Non-Executive Director
698 +6.8%
86.43
US$60,328
698 +6.8% 86.43 US$60,328
2026-05-21 2026-05-21 PrS Proposed sale

Director

Non-Executive Director
18,000
84.96
US$1,529,336
18,000 84.96 US$1,529,336
2026-05-21 2026-05-21 PrS Proposed sale

Director

Non-Executive Director
18,000
84.96
US$1,529,336
18,000 84.96 US$1,529,336
2026-04-27 2026-04-24 S Sale Non-Executive Director
9,687 -24.4%
90.32
US$874,930
9,687 -24.4% 90.32 US$874,930
2026-04-24 2026-04-24 PrS Proposed sale

Director

Non-Executive Director
9,687
90.32
US$874,931
9,687 90.32 US$874,931
2025-08-01 2025-07-30 B Purchase Non-Executive Director
100 +1.0%
61.80
US$6,180
100 +1.0% 61.80 US$6,180
2025-08-01 2025-07-30 B Purchase Non-Executive Director
927 +10.0%
61.79
US$57,279
927 +10.0% 61.79 US$57,279
2024-10-30 2024-10-28 B Purchase Non-Executive Director
1,000 +18.3%
51.02
US$51,020
1,000 +18.3% 51.02 US$51,020
2024-08-14 2024-08-12 B Purchase Non-Executive Director
2,000 +57.6%
49.82
US$99,644
2,000 +57.6% 49.82 US$99,644
2024-01-29 2024-01-29 S Sale Large shareholder
267 -0.1%
36.20
US$9,666
267 -0.1% 36.20 US$9,666
2024-01-29 2024-01-29 S Sale Large shareholder
358 -0.1%
36.20
US$12,961
358 -0.1% 36.20 US$12,961
2024-01-29 2024-01-29 S Sale Large shareholder
3,832 -0.1%
36.20
US$138,730
3,832 -0.1% 36.20 US$138,730
2024-01-29 2024-01-29 S Sale Large shareholder
2,428 -0.8%
35.61
US$86,470
2,428 -0.8% 35.61 US$86,470
2024-01-29 2024-01-29 S Sale Large shareholder
3,253 -0.8%
35.61
US$115,852
3,253 -0.8% 35.61 US$115,852
2024-01-29 2024-01-29 S Sale Large shareholder
34,862 -0.8%
35.61
US$1,241,568
34,862 -0.8% 35.61 US$1,241,568
2024-01-26 2024-01-26 S Sale Large shareholder
1,796 -0.6%
35.53
US$63,808
1,796 -0.6% 35.53 US$63,808
2024-01-26 2024-01-26 S Sale Large shareholder
2,408 -0.6%
35.53
US$85,551
2,408 -0.6% 35.53 US$85,551
2024-01-26 2024-01-26 S Sale Large shareholder
25,796 -0.6%
35.53
US$916,475
25,796 -0.6% 35.53 US$916,475
2024-01-26 2024-01-25 S Sale Large shareholder
1,407 -0.5%
32.58
US$45,834
1,407 -0.5% 32.58 US$45,834
2024-01-26 2024-01-25 S Sale Large shareholder
1,886 -0.5%
32.58
US$61,438
1,886 -0.5% 32.58 US$61,438
2024-01-26 2024-01-25 S Sale Large shareholder
20,207 -0.5%
32.58
US$658,257
20,207 -0.5% 32.58 US$658,257
2024-01-26 2024-01-25 S Sale Large shareholder
282 -0.1%
31.39
US$8,852
282 -0.1% 31.39 US$8,852
2024-01-26 2024-01-25 S Sale Large shareholder
377 -0.1%
31.39
US$11,834
377 -0.1% 31.39 US$11,834
2024-01-26 2024-01-25 S Sale Large shareholder
4,041 -0.1%
31.39
US$126,852
4,041 -0.1% 31.39 US$126,852
2024-01-26 2024-01-25 S Sale Large shareholder
72 -0.0%
30.62
US$2,204
72 -0.0% 30.62 US$2,204
2024-01-26 2024-01-25 S Sale Large shareholder
96 -0.0%
30.62
US$2,939
96 -0.0% 30.62 US$2,939
2024-01-26 2024-01-25 S Sale Large shareholder
1,032 -0.0%
30.62
US$31,597
1,032 -0.0% 30.62 US$31,597
2024-01-26 2024-01-25 S Sale Large shareholder
12 -0.0%
29.62
US$355
12 -0.0% 29.62 US$355
2024-01-26 2024-01-25 S Sale Large shareholder
16 -0.0%
29.62
US$474
16 -0.0% 29.62 US$474
2024-01-26 2024-01-25 S Sale Large shareholder
172 -0.0%
29.62
US$5,095
172 -0.0% 29.62 US$5,095
2024-01-26 2024-01-25 S Sale Large shareholder
24 -0.0%
28.11
US$675
24 -0.0% 28.11 US$675
2024-01-26 2024-01-25 S Sale Large shareholder
32 -0.0%
28.11
US$900
32 -0.0% 28.11 US$900
2024-01-26 2024-01-25 S Sale Large shareholder
344 -0.0%
28.11
US$9,670
344 -0.0% 28.11 US$9,670
2024-01-26 2024-01-24 S Sale Large shareholder
465 -0.2%
31.35
US$14,577
465 -0.2% 31.35 US$14,577
2024-01-26 2024-01-24 S Sale Large shareholder
623 -0.2%
31.35
US$19,530
623 -0.2% 31.35 US$19,530
2024-01-26 2024-01-24 S Sale Large shareholder
6,676 -0.2%
31.35
US$209,279
6,676 -0.2% 31.35 US$209,279
2024-01-26 2024-01-24 S Sale Large shareholder
1,331 -0.4%
30.63
US$40,775
1,331 -0.4% 30.63 US$40,775
2024-01-26 2024-01-24 S Sale Large shareholder
1,785 -0.4%
30.63
US$54,683
1,785 -0.4% 30.63 US$54,683
2024-01-26 2024-01-24 S Sale Large shareholder
19,120 -0.4%
30.63
US$585,734
19,120 -0.4% 30.63 US$585,734
2024-01-23 2024-01-23 S Sale Large shareholder
1,797 -0.6%
31.12
US$55,915
1,797 -0.6% 31.12 US$55,915
2024-01-23 2024-01-23 S Sale Large shareholder
2,408 -0.6%
31.12
US$74,927
2,408 -0.6% 31.12 US$74,927
2024-01-23 2024-01-23 S Sale Large shareholder
25,795 -0.6%
31.12
US$802,637
25,795 -0.6% 31.12 US$802,637
2024-01-23 2024-01-22 S Sale Large shareholder
1,796 -0.6%
30.88
US$55,464
1,796 -0.6% 30.88 US$55,464
2024-01-23 2024-01-22 S Sale Large shareholder
2,408 -0.6%
30.88
US$74,363
2,408 -0.6% 30.88 US$74,363
2024-01-23 2024-01-22 S Sale Large shareholder
25,796 -0.6%
30.88
US$796,627
25,796 -0.6% 30.88 US$796,627
2024-01-23 2024-01-19 S Sale Large shareholder
684 -0.2%
30.22
US$20,673
684 -0.2% 30.22 US$20,673
2024-01-23 2024-01-19 S Sale Large shareholder
916 -0.2%
30.22
US$27,685
916 -0.2% 30.22 US$27,685
2024-01-23 2024-01-19 S Sale Large shareholder
9,817 -0.2%
30.22
US$296,704
9,817 -0.2% 30.22 US$296,704
2024-01-23 2024-01-19 S Sale Large shareholder
1,113 -0.4%
29.64
US$32,986
1,113 -0.4% 29.64 US$32,986
2024-01-23 2024-01-19 S Sale Large shareholder
1,492 -0.4%
29.64
US$44,219
1,492 -0.4% 29.64 US$44,219
2024-01-23 2024-01-19 S Sale Large shareholder
15,978 -0.4%
29.64
US$473,543
15,978 -0.4% 29.64 US$473,543
2024-01-18 2024-01-18 S Sale Large shareholder
1,797 -0.6%
29.38
US$52,791
1,797 -0.6% 29.38 US$52,791
2024-01-18 2024-01-18 S Sale Large shareholder
2,408 -0.6%
29.38
US$70,740
2,408 -0.6% 29.38 US$70,740
2024-01-18 2024-01-18 S Sale Large shareholder
25,795 -0.6%
29.38
US$757,785
25,795 -0.6% 29.38 US$757,785
2024-01-18 2024-01-17 S Sale Large shareholder
1,797 -0.6%
30.20
US$54,274
1,797 -0.6% 30.20 US$54,274
2024-01-18 2024-01-17 S Sale Large shareholder
2,408 -0.6%
30.20
US$72,727
2,408 -0.6% 30.20 US$72,727
2024-01-18 2024-01-17 S Sale Large shareholder
25,795 -0.6%
30.20
US$779,068
25,795 -0.6% 30.20 US$779,068
2024-01-18 2024-01-16 S Sale Large shareholder
1,797 -0.6%
30.94
US$55,599
1,797 -0.6% 30.94 US$55,599
2024-01-18 2024-01-16 S Sale Large shareholder
2,408 -0.6%
30.94
US$74,503
2,408 -0.6% 30.94 US$74,503
2024-01-18 2024-01-16 S Sale Large shareholder
25,795 -0.6%
30.94
US$798,090
25,795 -0.6% 30.94 US$798,090
2024-01-12 2024-01-12 S Sale Large shareholder
197 -0.1%
32.78
US$6,457
197 -0.1% 32.78 US$6,457
2024-01-12 2024-01-12 S Sale Large shareholder
265 -0.1%
32.78
US$8,686
265 -0.1% 32.78 US$8,686
2024-01-12 2024-01-12 S Sale Large shareholder
2,838 -0.1%
32.78
US$93,021
2,838 -0.1% 32.78 US$93,021
2024-01-12 2024-01-12 S Sale Large shareholder
1,300 -0.4%
31.61
US$41,096
1,300 -0.4% 31.61 US$41,096
2024-01-12 2024-01-12 S Sale Large shareholder
1,741 -0.4%
31.61
US$55,037
1,741 -0.4% 31.61 US$55,037
2024-01-12 2024-01-12 S Sale Large shareholder
18,659 -0.4%
31.61
US$589,850
18,659 -0.4% 31.61 US$589,850
2024-01-12 2024-01-11 S Sale Large shareholder
1,497 -0.5%
32.44
US$48,559
1,497 -0.5% 32.44 US$48,559
2024-01-12 2024-01-11 S Sale Large shareholder
2,007 -0.5%
32.44
US$65,103
2,007 -0.5% 32.44 US$65,103