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Bjorn Borg AB (BORG)

The most recent insider trading activity occurred on August 15, 2025. Fredrik Lövstedt, a Member of the Board of Directors, engaged in both buying and selling transactions. Notably, there were significant sell transactions totaling 100,000 shares, alongside buy transactions of 20,000 shares on the same date.
Stock chart
Ticker: BORG Exchange: STO


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Purchase Sale Planned purchase Planned sale Net purchase Net sale Activity signal Earnings
Top insiders
Trades
Fredrik Lövstedt
Member of the Board of Directors
2 buys, 2 sells — total 6,918,600 SEK
Sale 15 Aug 2025
Value SEK1,785,360.89 | Price 207.14 | Shares 52,848
Buy 15 Aug 2025
Value SEK1,092,561.73 | Price 314.97 | Shares 51,300
Through Durator AB, a closely affiliated person
Sale 15 Aug 2025
Value SEK2,881,000.00 | Price 57.62 | Shares 50,000
Buy 15 Aug 2025
Value SEK578,300.00 | Price 57.83 | Shares 10,000
Through Durator AB, a closely affiliated person
Buy 16 May 2025
Value SEK3,443,992.99 | Price 26.40 | Shares 63,080
Sale 27 Feb 2025
Value SEK305,391.03 | Price 55.53 | Shares 5,500
Buy 23 May 2024
Value SEK44,688.00 | Price 56.00 | Shares 798
Buy 23 May 2024
Value SEK44,688.00 | Price 56.00 | Shares 798
Buy 22 May 2024
Value SEK289,751.40 | Price 55.70 | Shares 5,202
Buy 22 May 2024
Value SEK289,751.40 | Price 55.70 | Shares 5,202
Buy 30 Nov 2023
Value SEK433,676.20 | Price 43.37 | Shares 10,000
Through a closely affiliated person
Sale 14 Jun 2023
Value SEK2,520,000.00 | Price 42.00 | Shares 60,000
Sale 14 Jun 2023
Value SEK1,680,000.00 | Price 42.00 | Shares 40,000
Sale 14 Jun 2023
Value SEK2,520,000.00 | Price 42.00 | Shares 60,000
Through a closely affiliated person
Sale 14 Jun 2023
Value SEK1,680,000.00 | Price 42.00 | Shares 40,000
Through a closely affiliated person
Buy 6 Sep 2022
Value SEK42,300.00 | Price 28.20 | Shares 1,500
Buy 5 Sep 2022
Value SEK82,496.40 | Price 27.60 | Shares 2,989
Buy 5 Sep 2022
Value SEK14,356.35 | Price 27.45 | Shares 523
Sale 15 Aug 2022
Value SEK96,915.00 | Price 39.00 | Shares 2,485
Sale 12 Aug 2022
Value SEK267,033.00 | Price 39.00 | Shares 6,847
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2025-08-18 2025-08-15 S Sale

Member of the Board of Directors

Director
52,848
207.14
SEK1,785,361
52,848 207.14 SEK1,785,361
2025-08-18 2025-08-15 B Purchase

Member of the Board of Directors

Through Durator AB, a closely affiliated person Director
51,300
314.97
SEK1,092,562
51,300 314.97 SEK1,092,562
2025-08-17 2025-08-15 S Sale

Member of the Board of Directors

Director
98,162
219.40
SEK4,074,600
98,162 219.40 SEK4,074,600
2025-08-17 2025-08-15 B Purchase

Member of the Board of Directors

Through Durator AB, a closely affiliated person Director
10,000
57.83
SEK578,300
10,000 57.83 SEK578,300
2025-05-16 2025-05-16 B Purchase

Member of the Board of Directors

Director
6,000
60.88
SEK365,280
6,000 60.88 SEK365,280
2025-05-16 2025-02-27 S Sale

Member of the Board of Directors

Director
5,500
55.53
SEK305,391
5,500 55.53 SEK305,391
2024-05-27 2024-05-23 B Purchase

Member of the Board of Directors

Director
798
56.00
SEK44,688
798 56.00 SEK44,688
2024-05-26 2024-05-23 B Purchase

Member of the Board of Directors

Director
798
56.00
SEK44,688
798 56.00 SEK44,688
2024-05-27 2024-05-22 B Purchase

Member of the Board of Directors

Director
5,202
55.70
SEK289,751
5,202 55.70 SEK289,751
2024-05-26 2024-05-22 B Purchase

Member of the Board of Directors

Director
5,202
55.70
SEK289,751
5,202 55.70 SEK289,751
2023-12-03 2023-11-30 B Purchase

Member of the Board of Directors

Through a closely affiliated person Director
10,000
43.37
SEK433,676
10,000 43.37 SEK433,676
2023-06-16 2023-06-14 S Sale

Member of the Board of Directors

Director
60,000
42.00
SEK2,520,000
60,000 42.00 SEK2,520,000
2023-06-16 2023-06-14 S Sale

Member of the Board of Directors

Director
40,000
42.00
SEK1,680,000
40,000 42.00 SEK1,680,000
2023-06-16 2023-06-14 S Sale

Chief Executive Officer (CEO)/Managing Directory

Through a closely affiliated person Officer
60,000
42.00
SEK2,520,000
60,000 42.00 SEK2,520,000
2023-06-16 2023-06-14 S Sale

Chief Executive Officer (CEO)/Managing Directory

Through a closely affiliated person Officer
40,000
42.00
SEK1,680,000
40,000 42.00 SEK1,680,000
2022-09-06 2022-09-06 B Purchase

Other member of the company's administrative, management or supervisory body

1,500
28.20
SEK42,300
1,500 28.20 SEK42,300
2022-09-05 2022-09-05 B Purchase

Other member of the company's administrative, management or supervisory body

2,989
27.60
SEK82,496
2,989 27.60 SEK82,496
2022-09-05 2022-09-05 B Purchase

Other member of the company's administrative, management or supervisory body

523
27.45
SEK14,356
523 27.45 SEK14,356
2022-09-06 2022-08-15 S Sale

Other member of the company's administrative, management or supervisory body

2,485
39.00
SEK96,915
2,485 39.00 SEK96,915
2022-09-06 2022-08-12 S Sale

Other member of the company's administrative, management or supervisory body

6,847
39.00
SEK267,033
6,847 39.00 SEK267,033