Sweden Textiles & Apparel

Bjorn Borg AB (BORG)

Track

Track

The most recent insider trading activity at Bjorn Borg AB occurred on August 15, 2025, involving Fredrik Lövstedt. This director executed multiple buy and sell orders on that date. No further transactions have been recorded since then, indicating a period of inactivity for company leadership regarding equity movements.
Ticker: BORG Exchange: STO
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Bjorn Borg AB. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
1.2
Fredrik Lövstedt Member of the Board of Directors Director
Transaction date
Sale
Price
207.14
Quantity 52,848
Value SEK1,785,361
1.2
Fredrik Lövstedt Member of the Board of Directors Director
Through Durator AB, a closely affiliated person
Transaction date
Purchase
Price
314.97
Quantity 51,300
Value SEK1,092,562
1.2
Fredrik Lövstedt Member of the Board of Directors Director
Transaction date
Sale
Price
219.40
Quantity 98,162
Value SEK4,074,600
1.2
Fredrik Lövstedt Member of the Board of Directors Director
Through Durator AB, a closely affiliated person
Transaction date
Purchase
Price
57.83
Quantity 10,000
Value SEK578,300
2.5
Jens Högsted Member of the Board of Directors Director
Transaction date
Purchase
Price
60.88
Quantity 6,000
Value SEK365,280
2.5
Jens Högsted Member of the Board of Directors Director
Transaction date
Sale
Price
55.53
Quantity 5,500
Value SEK305,391
2.5
Jens Högsted Member of the Board of Directors Director
Transaction date
Purchase
Price
56.00
Quantity 798
Value SEK44,688
2.5
Jens Högsted Member of the Board of Directors Director
Transaction date
Purchase
Price
56.00
Quantity 798
Value SEK44,688
2.5
Jens Högsted Member of the Board of Directors Director
Transaction date
Purchase
Price
55.70
Quantity 5,202
Value SEK289,751
2.5
Jens Högsted Member of the Board of Directors Director
Transaction date
Purchase
Price
55.70
Quantity 5,202
Value SEK289,751
3.1
Thomas Eriksson Member of the Board of Directors Director
Through a closely affiliated person
Transaction date
Purchase
Price
43.37
Quantity 10,000
Value SEK433,676
2.4
Durator AB Member of the Board of Directors Director
Transaction date
Sale
Price
42.00
Quantity 60,000
Value SEK2,520,000
2.4
Durator AB Member of the Board of Directors Director
Transaction date
Sale
Price
42.00
Quantity 40,000
Value SEK1,680,000
2.4
Duratror AB Chief Executive Officer (CEO)/Managing Directory Officer
Through a closely affiliated person
Transaction date
Sale
Price
42.00
Quantity 60,000
Value SEK2,520,000
2.4
Duratror AB Chief Executive Officer (CEO)/Managing Directory Officer
Through a closely affiliated person
Transaction date
Sale
Price
42.00
Quantity 40,000
Value SEK1,680,000
2.1
Robin Salazar Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
28.20
Quantity 1,500
Value SEK42,300
2.2
Emma Lidfeldt Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
27.60
Quantity 2,989
Value SEK82,496
2.2
Emma Lidfeldt Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
27.45
Quantity 523
Value SEK14,356
3.6
Joacim Sjödin Other member of the company's administrative, management or supervisory body
Transaction date
Sale
Price
39.00
Quantity 2,485
Value SEK96,915
3.6
Joacim Sjödin Other member of the company's administrative, management or supervisory body
Transaction date
Sale
Price
39.00
Quantity 6,847
Value SEK267,033
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2025-08-18 2025-08-15 S Sale
1.2
Fredrik Lövstedt

Member of the Board of Directors

Director
52,848
207.14
SEK1,785,361 		52,848 207.14 SEK1,785,361
2025-08-18 2025-08-15 B Purchase
1.2
Fredrik Lövstedt

Member of the Board of Directors

Through Durator AB, a closely affiliated person Director
51,300
314.97
SEK1,092,562 		51,300 314.97 SEK1,092,562
2025-08-17 2025-08-15 S Sale
1.2
Fredrik Lövstedt

Member of the Board of Directors

Director
98,162
219.40
SEK4,074,600 		98,162 219.40 SEK4,074,600
2025-08-17 2025-08-15 B Purchase
1.2
Fredrik Lövstedt

Member of the Board of Directors

Through Durator AB, a closely affiliated person Director
10,000
57.83
SEK578,300 		10,000 57.83 SEK578,300
2025-05-16 2025-05-16 B Purchase
2.5
Jens Högsted

Member of the Board of Directors

Director
6,000
60.88
SEK365,280 		6,000 60.88 SEK365,280
2025-05-16 2025-02-27 S Sale
2.5
Jens Högsted

Member of the Board of Directors

Director
5,500
55.53
SEK305,391 		5,500 55.53 SEK305,391
2024-05-27 2024-05-23 B Purchase
2.5
Jens Högsted

Member of the Board of Directors

Director
798
56.00
SEK44,688 		798 56.00 SEK44,688
2024-05-26 2024-05-23 B Purchase
2.5
Jens Högsted

Member of the Board of Directors

Director
798
56.00
SEK44,688 		798 56.00 SEK44,688
2024-05-27 2024-05-22 B Purchase
2.5
Jens Högsted

Member of the Board of Directors

Director
5,202
55.70
SEK289,751 		5,202 55.70 SEK289,751
2024-05-26 2024-05-22 B Purchase
2.5
Jens Högsted

Member of the Board of Directors

Director
5,202
55.70
SEK289,751 		5,202 55.70 SEK289,751
2023-12-03 2023-11-30 B Purchase
3.1
Thomas Eriksson

Member of the Board of Directors

Through a closely affiliated person Director
10,000
43.37
SEK433,676 		10,000 43.37 SEK433,676
2023-06-16 2023-06-14 S Sale
2.4
Durator AB

Member of the Board of Directors

Director
60,000
42.00
SEK2,520,000 		60,000 42.00 SEK2,520,000
2023-06-16 2023-06-14 S Sale
2.4
Durator AB

Member of the Board of Directors

Director
40,000
42.00
SEK1,680,000 		40,000 42.00 SEK1,680,000
2023-06-16 2023-06-14 S Sale
2.4
Duratror AB

Chief Executive Officer (CEO)/Managing Directory

Through a closely affiliated person Officer
60,000
42.00
SEK2,520,000 		60,000 42.00 SEK2,520,000
2023-06-16 2023-06-14 S Sale
2.4
Duratror AB

Chief Executive Officer (CEO)/Managing Directory

Through a closely affiliated person Officer
40,000
42.00
SEK1,680,000 		40,000 42.00 SEK1,680,000
2022-09-06 2022-09-06 B Purchase
2.1
Robin Salazar

Other member of the company's administrative, management or supervisory body
1,500
28.20
SEK42,300 		1,500 28.20 SEK42,300
2022-09-05 2022-09-05 B Purchase
2.2
Emma Lidfeldt

Other member of the company's administrative, management or supervisory body
2,989
27.60
SEK82,496 		2,989 27.60 SEK82,496
2022-09-05 2022-09-05 B Purchase
2.2
Emma Lidfeldt

Other member of the company's administrative, management or supervisory body
523
27.45
SEK14,356 		523 27.45 SEK14,356
2022-09-06 2022-08-15 S Sale
3.6
Joacim Sjödin

Other member of the company's administrative, management or supervisory body
2,485
39.00
SEK96,915 		2,485 39.00 SEK96,915
2022-09-06 2022-08-12 S Sale
3.6
Joacim Sjödin

Other member of the company's administrative, management or supervisory body
6,847
39.00
SEK267,033 		6,847 39.00 SEK267,033
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