JE Textiles & Apparel

Birkenstock Holding PLC (BIRK)

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Birkenstock Holding PLC experienced significant insider trading activity recently, highlighted by a major sale of 28.1 million shares valued at approximately 1.1 billion dollars by James Michael Chu on August 17, 2026. This transaction follows a period where the stock price declined 28 percent over the last quarter, coinciding with a slight miss in the latest earnings report.
Ticker: BIRK Exchange: NYS
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Birkenstock Holding PLC. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Chu James Michael Non-Executive Director
Transaction date
Sale
Price
146.12
Quantity 78,116 +39.0%
Value US$3,922,238
Bouyakhf Mehdi Nico President EMEA Officer
Transaction date
Sale
Price
249.18
Quantity 17,026 +7.5%
Value US$1,172,654
Bouyakhf Mehdi Nico President EMEA Officer
Transaction date
Sale
Price
57.46
Quantity 41,574 -5.6%
Value US$2,823,852
Mehdi Nico Bouyakhf Officer Officer
Transaction date
Proposed sale
Price
42.99
Quantity 121,153
Value US$5,208,367
Mehdi Nico Bouyakhf Officer Officer
Transaction date
Proposed sale
Price
42.99
Quantity 121,153
Value US$5,208,367
Mehdi Nico Bouyakhf Officer Officer
Transaction date
Proposed sale
Price
56.10
Quantity 40,000
Value US$2,244,000
Christian Heesch Officer Officer
Transaction date
Proposed sale
Price
55.82
Quantity 18,750
Value US$1,046,625
Klaus Baumann Officer Officer
Transaction date
Proposed sale
Price
55.25
Quantity 98,131
Value US$5,421,738
Jochen Gutzy Officer Officer
Transaction date
Proposed sale
Price
54.57
Quantity 30,000
Value US$1,637,100
Klaus Baumann Officer Officer
Transaction date
Proposed sale
Price
46.43
Quantity 30,000
Value US$1,392,900
Erik Massmann Officer Officer
Transaction date
Proposed sale
Price
44.79
Quantity 35,000
Value US$1,567,650
Kahan David Officer Officer
Transaction date
Proposed sale
Price
50.90
Quantity 161,153
Value US$8,202,688
Christian Heesch Officer Officer
Transaction date
Proposed sale
Price
61.97
Quantity 25,000
Value US$1,549,250
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-08-17 2026-08-17 S Sale
Chu James Michael
Non-Executive Director
78,116 +39.0%
146.12
US$3,922,238 		78,116 +39.0% 146.12 US$3,922,238
2026-06-09 2026-06-08 S Sale
Bouyakhf Mehdi Nico

President EMEA

Officer
17,026 +7.5%
249.18
US$1,172,654 		17,026 +7.5% 249.18 US$1,172,654
2026-06-09 2026-06-05 S Sale
Bouyakhf Mehdi Nico

President EMEA

Officer
41,574 -5.6%
57.46
US$2,823,852 		41,574 -5.6% 57.46 US$2,823,852
2026-06-05 2026-06-05 PrS Proposed sale
Mehdi Nico Bouyakhf

Officer

Officer
121,153
42.99
US$5,208,367 		121,153 42.99 US$5,208,367
2026-06-05 2026-06-05 PrS Proposed sale
Mehdi Nico Bouyakhf

Officer

Officer
121,153
42.99
US$5,208,367 		121,153 42.99 US$5,208,367
2025-06-10 2025-06-10 PrS Proposed sale
Mehdi Nico Bouyakhf

Officer

Officer
40,000
56.10
US$2,244,000 		40,000 56.10 US$2,244,000
2025-06-06 2025-06-06 PrS Proposed sale
Christian Heesch

Officer

Officer
18,750
55.82
US$1,046,625 		18,750 55.82 US$1,046,625
2025-06-06 2025-06-06 PrS Proposed sale
Klaus Baumann

Officer

Officer
98,131
55.25
US$5,421,738 		98,131 55.25 US$5,421,738
2025-06-03 2025-06-03 PrS Proposed sale
Jochen Gutzy

Officer

Officer
30,000
54.57
US$1,637,100 		30,000 54.57 US$1,637,100
2024-09-13 2024-09-13 PrS Proposed sale
Klaus Baumann

Officer

Officer
30,000
46.43
US$1,392,900 		30,000 46.43 US$1,392,900
2024-09-12 2024-09-12 PrS Proposed sale
Erik Massmann

Officer

Officer
35,000
44.79
US$1,567,650 		35,000 44.79 US$1,567,650
2024-08-30 2024-08-30 PrS Proposed sale
Kahan David

Officer

Officer
161,153
50.90
US$8,202,688 		161,153 50.90 US$8,202,688
2024-08-30 2024-08-30 PrS Proposed sale
Christian Heesch

Officer

Officer
25,000
61.97
US$1,549,250 		25,000 61.97 US$1,549,250
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