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Betsson AB (BETS-B)

The most recent insider trading activity occurred on March 13, 2026, with multiple 'BUY' transactions from board members and the CEO. Notably, the CEO made a significant purchase of 85,000 shares. Prior to this, on December 4, 2025, a board member engaged in both buying and selling transactions.
Stock chart
Ticker: BETS-B Exchange: STO


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Purchase Sale Planned purchase Planned sale Net purchase Net sale Activity signal Earnings
Top insiders
Trades
Johan Lundberg
Chairman of the Board of Directors
1 purchase — total 759,000 SEK
Buy 13 Mar 2026
Value SEK628,944.08 | Price 319.78 | Shares 63,621
Buy 13 Mar 2026
Value SEK989,347.68 | Price 340.41 | Shares 61,409
Buy 13 Mar 2026
Value SEK1,970,000.00 | Price 98.50 | Shares 20,000
Buy 12 Mar 2026
Value SEK8,415,000.00 | Price 99.00 | Shares 85,000
Buy 12 Mar 2026
Value SEK995,680.00 | Price 99.57 | Shares 10,000
Buy 4 Dec 2025
Value €600,000.00 | Price 100.00 | Shares 6,000
Through Tristan Sjöberg, a closely affiliated person
Sale 4 Dec 2025
Value €511,500.00 | Price 102.30 | Shares 5,000
Through Tristan Sjöberg, a closely affiliated person
Buy 4 Dec 2025
Value €60,000,000.00 | Price 100.00 | Shares 600,000
Through Tristan Sjöberg, a closely affiliated person
Sale 4 Dec 2025
Value €51,150,000.00 | Price 102.30 | Shares 500,000
Through Tristan Sjöberg, a closely affiliated person
Buy 5 Nov 2025
Value SEK3,607,250.00 | Price 144.29 | Shares 25,000
Through Tristan Sjöberg, a closely affiliated person
Buy 27 Oct 2025
Value SEK3,052,000.00 | Price 152.60 | Shares 20,000
Buy 27 Oct 2025
Value SEK151,780.00 | Price 151.78 | Shares 1,000
Buy 24 Oct 2025
Value SEK472,812.90 | Price 157.60 | Shares 3,000
Through Victoria Hamberg, a closely affiliated person
Buy 24 Oct 2025
Value SEK461,172.00 | Price 153.72 | Shares 3,000
Through Isabella Hamberg, a closely affiliated person
Buy 24 Oct 2025
Value SEK462,099.00 | Price 154.03 | Shares 3,000
Through Adriana Hamberg, a closely affiliated person
Sale 26 Sep 2025
Value SEK12,248,000.00 | Price 153.10 | Shares 80,000
Sale 23 Sep 2025
Value SEK12,248,000.00 | Price 153.10 | Shares 80,000
Sale 14 Aug 2025
Value SEK2,986.80 | Price 157.20 | Shares 19
Sale 14 Aug 2025
Value SEK369,970.50 | Price 157.10 | Shares 2,355
Sale 14 Aug 2025
Value SEK600,682.00 | Price 157.00 | Shares 3,826
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2026-03-16 2026-03-13 B Purchase

Chairman of the Board of Directors

Director
63,621
319.78
SEK628,944
63,621 319.78 SEK628,944
2026-03-13 2026-03-13 B Purchase

Member of the Board of Directors

Director
61,409
340.41
SEK989,348
61,409 340.41 SEK989,348
2026-03-13 2026-03-13 B Purchase

Member of the Board of Directors

Director
38,294
137.08
SEK4,164,599
38,294 137.08 SEK4,164,599
2026-03-13 2026-03-12 B Purchase

Chief Executive Officer (CEO)/Managing Directory

Officer
85,000
99.00
SEK8,415,000
85,000 99.00 SEK8,415,000
2026-03-13 2026-03-12 B Purchase

Member of the Board of Directors

Director
10,000
99.57
SEK995,680
10,000 99.57 SEK995,680
2026-01-08 2025-12-04 B Purchase

Member of the Board of Directors

Through Tristan Sjöberg, a closely affiliated person Director
6,000
100.00
€600,000
6,000 100.00 €600,000
2026-01-08 2025-12-04 S Sale

Member of the Board of Directors

Through Tristan Sjöberg, a closely affiliated person Director
5,000
102.30
€511,500
5,000 102.30 €511,500
2025-12-04 2025-12-04 B Purchase

Member of the Board of Directors

Through Tristan Sjöberg, a closely affiliated person Director
600,000
100.00
€60,000,000
600,000 100.00 €60,000,000
2025-12-04 2025-12-04 S Sale

Member of the Board of Directors

Through Tristan Sjöberg, a closely affiliated person Director
500,000
102.30
€51,150,000
500,000 102.30 €51,150,000
2025-11-05 2025-11-05 B Purchase

Member of the Board of Directors

Through Tristan Sjöberg, a closely affiliated person Director
25,000
144.29
SEK3,607,250
25,000 144.29 SEK3,607,250
2025-10-27 2025-10-27 B Purchase

Member of the Board of Directors

Director
20,000
152.60
SEK3,052,000
20,000 152.60 SEK3,052,000
2025-10-27 2025-10-27 B Purchase

Member of the Board of Directors

Director
1,000
151.78
SEK151,780
1,000 151.78 SEK151,780
2025-10-27 2025-10-24 B Purchase

Member of the Board of Directors

Through Victoria Hamberg, a closely affiliated person Director
3,000
157.60
SEK472,813
3,000 157.60 SEK472,813
2025-10-27 2025-10-24 B Purchase

Member of the Board of Directors

Through Isabella Hamberg, a closely affiliated person Director
3,000
153.72
SEK461,172
3,000 153.72 SEK461,172
2025-10-27 2025-10-24 B Purchase

Member of the Board of Directors

Through Adriana Hamberg, a closely affiliated person Director
3,000
154.03
SEK462,099
3,000 154.03 SEK462,099
2025-09-26 2025-09-26 S Sale

Chief Executive Officer (CEO)/Managing Directory

Officer
80,000
153.10
SEK12,248,000
80,000 153.10 SEK12,248,000
2025-09-26 2025-09-23 S Sale

Chief Executive Officer (CEO)/Managing Directory

Officer
80,000
153.10
SEK12,248,000
80,000 153.10 SEK12,248,000
2025-08-18 2025-08-14 S Sale

Other senior executive

Officer
19
157.20
SEK2,987
19 157.20 SEK2,987
2025-08-18 2025-08-14 S Sale

Other senior executive

Officer
2,355
157.10
SEK369,970
2,355 157.10 SEK369,970
2025-08-18 2025-08-14 S Sale

Other senior executive

Officer
3,826
157.00
SEK600,682
3,826 157.00 SEK600,682