Beauty Brands Group Inc (BBGR)

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Ticker: BBGR

• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Activity signal Earnings

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KELLY DANIEL JAMES

Director and CFO

1 sale — total 114,707 USD

Sale 28 Jul 2010

Value US$4,263,461.05 | Price 73.39 | Shares 92,308

ALTUCHER JAMES ANDREW

Chairman and President

1 sale — total 114,707 USD

Sale 28 Jul 2010

Value US$471,132.12 | Price 359.60 | Shares 32,674

Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other

Notification date	Transaction date	B/S Transaction type	Insider and/or position	Nb. shares Price Value	Number of shares	Price	Value	Details
2010-11-10	2010-07-28	S Sale	KELLY DANIEL JAMES Director and CFO Executive Director Large shareholder	92,308 +33.4% 73.39 US$4,263,461	92,308 +33.4%	73.39	US$4,263,461
2010-11-10	2010-07-28	S Sale	ALTUCHER JAMES ANDREW Chairman and President Executive Director Large shareholder	32,674 -8.5% 359.60 US$471,132	32,674 -8.5%	359.60	US$471,132

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