Brenda Lauderback

Insider profile

Currently holds positions in Irwin Financial Corp, Wolverine World Wide, Inc., Sleep Number Corp and Denny's Corp

Performance

Overall performance
3.4
Performance over holding periods
3.4
30 days 90 days 120 days
Average return 2% 8.2% 15.1%
Success rate 52% 68% 82%
Transactions
20 0% Buy
34 71% Buy
47 69% Buy
Ranking by holding-period performance

Positions

Position Company Period
Director Irwin Financial Corp Jan. 1, 1996 -
Independent Director Wolverine World Wide, Inc. Nov. 13, 2003 -
Independent Director Sleep Number Corp Feb. 1, 2004 -
Independent Director Denny's Corp June 16, 2005 -
Independent Director Former BL Stores Inc Jan. 1, 1997 - Jan. 1, 2015
Brenda Lauderback's trades of Wolverine World Wide, Inc.'s stock


• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Transaction date
Proposed sale
Price
348.58
Quantity 89,545
Value US$4,247,368
Transaction date
Proposed sale
Price
168.66
Quantity 48,909
Value US$3,903,911
Transaction date
Proposed sale
Price
32.14
Quantity 12,854
Value US$413,190
Transaction date
Proposed sale
Price
16.67
Quantity 6,500
Value US$108,353
US Denny's Corp (DENN)
Transaction date
Sale
Price
7.36
Quantity 11,145 -42.0%
Value US$82,009
US Denny's Corp (DENN)
Transaction date
Proposed sale
Price
7.79
Quantity 11,145
Value US$86,820
Transaction date
Sale
Price
37.21
Quantity 2,487 -6.6%
Value US$92,537
Transaction date
Sale
Price
36.87
Quantity 3,620 -8.8%
Value US$133,467
US Denny's Corp (DENN)
Transaction date
Sale
Price
12.83
Quantity 5,421 -100.0%
Value US$69,551
US Denny's Corp (DENN)
Transaction date
Sale
Price
9.72
Quantity 10,000 -64.8%
Value US$97,229
Transaction date
Sale
Price
63.35
Quantity 1,660 -4.5%
Value US$105,161
Transaction date
Sale
Price
61.91
Quantity 3,376 -9.1%
Value US$208,991
US Denny's Corp (DENN)
Transaction date
Sale
Price
11.60
Quantity 8,488 -100.0%
Value US$98,501
Transaction date
Sale
Price
48.03
Quantity 4,565 -12.9%
Value US$219,267
US Denny's Corp (DENN)
Transaction date
Sale
Price
19.23
Quantity 9,968 -100.0%
Value US$191,720
Transaction date
Sale
Price
42.89
Quantity 2,058 -5.9%
Value US$88,274
Transaction date
Sale
Price
42.95
Quantity 5,000 -12.5%
Value US$214,734
Transaction date
Sale
Price
28.50
Quantity 974 -2.7%
Value US$27,759
Notification date Transaction date Company B/S Transaction type Nb. shares
Price
Value 		Number of shares Price Value Details
2026-05-22 2026-05-21
S Sale
75,786 -20.3%
293.89
US$1,757,924 		75,786 -20.3% 293.89 US$1,757,924
2026-05-21 2026-05-21
PrS Proposed sale
89,545
348.58
US$4,247,368 		89,545 348.58 US$4,247,368
2026-05-21 2026-05-21
PrS Proposed sale
48,909
168.66
US$3,903,911 		48,909 168.66 US$3,903,911
2025-08-28 2025-08-27
S Sale
12,854 -20.9%
32.14
US$413,128 		12,854 -20.9% 32.14 US$413,128
2025-08-27 2025-08-27
PrS Proposed sale
12,854
32.14
US$413,190 		12,854 32.14 US$413,190
2025-05-13 2025-05-12
S Sale
6,500 -11.8%
16.67
US$108,355 		6,500 -11.8% 16.67 US$108,355
2025-05-12 2025-05-12
PrS Proposed sale
6,500
16.67
US$108,353 		6,500 16.67 US$108,353
2024-05-23 2024-05-22
US Denny's Corp (DENN)
S Sale
11,145 -42.0%
7.36
US$82,009 		11,145 -42.0% 7.36 US$82,009
2024-05-22 2024-05-22
US Denny's Corp (DENN)
PrS Proposed sale
11,145
7.79
US$86,820 		11,145 7.79 US$86,820
2023-06-07 2023-06-05
S Sale
3,050 -8.6%
13.68
US$41,724 		3,050 -8.6% 13.68 US$41,724
2023-02-28 2023-02-24
S Sale
2,487 -6.6%
37.21
US$92,537 		2,487 -6.6% 37.21 US$92,537
2023-02-28 2023-02-24
S Sale
3,620 -8.8%
36.87
US$133,467 		3,620 -8.8% 36.87 US$133,467
2022-11-17 2022-11-15
US Denny's Corp (DENN)
S Sale
5,421 -100.0%
12.83
US$69,551 		5,421 -100.0% 12.83 US$69,551
2022-08-09 2022-08-05
US Denny's Corp (DENN)
S Sale
10,000 -64.8%
9.72
US$97,229 		10,000 -64.8% 9.72 US$97,229
2022-03-02 2022-02-28
S Sale
4,975 -16.5%
23.34
US$116,116 		4,975 -16.5% 23.34 US$116,116
2022-03-01 2022-02-25
S Sale
1,660 -4.5%
63.35
US$105,161 		1,660 -4.5% 63.35 US$105,161
2020-11-10 2020-11-09
S Sale
5,386 -22.8%
30.14
US$162,334 		5,386 -22.8% 30.14 US$162,334
2020-10-23 2020-10-22
S Sale
3,376 -9.1%
61.91
US$208,991 		3,376 -9.1% 61.91 US$208,991
2020-09-03 2020-09-01
US Denny's Corp (DENN)
S Sale
8,488 -100.0%
11.60
US$98,501 		8,488 -100.0% 11.60 US$98,501
2019-10-23 2019-10-21
S Sale
4,565 -12.9%
48.03
US$219,267 		4,565 -12.9% 48.03 US$219,267
2019-05-16 2019-05-15
US Denny's Corp (DENN)
S Sale
9,968 -100.0%
19.23
US$191,720 		9,968 -100.0% 19.23 US$191,720
2019-02-26 2019-02-22
S Sale
6,668 -31.3%
35.80
US$238,714 		6,668 -31.3% 35.80 US$238,714
2019-02-20 2019-02-19
S Sale
2,058 -5.9%
42.89
US$88,274 		2,058 -5.9% 42.89 US$88,274
2019-02-20 2019-02-19
S Sale
5,000 -12.5%
42.95
US$214,734 		5,000 -12.5% 42.95 US$214,734
2018-05-29 2018-05-24
S Sale
974 -2.7%
28.50
US$27,759 		974 -2.7% 28.50 US$27,759