United States Media & Publishing

Xcel Brands Inc (XELB)

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The most recent insider trading activity at Xcel Brands Inc occurred on December 17, 2025, involving a purchase by CEO and Chairman Robert W. D'Loren. Over the final months of 2025, multiple buy transactions were recorded by company insiders, including Robert W. D'Loren and Mark DiSanto, continuing a long-term pattern of acquisition activity.
Ticker: XELB Exchange: NMS
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Xcel Brands Inc. Upgrade to see score, net flow, insiders and the full signal context.

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Trades
Buy 17 Dec 2025
Value US$1,319,114.86 | Price 454.30 | Shares 20,494 (+3.1%)
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2025-12-19 2025-12-17 B Purchase
4.1
D LOREN ROBERT W

CEO and Chairman

Executive Director Large shareholder
20,494 +3.1%
454.30
US$1,319,115 		20,494 +3.1% 454.30 US$1,319,115
2025-12-05 2025-12-05 B Purchase
4.1
D LOREN ROBERT W

CEO and Chairman

Executive Director Large shareholder
84,723 -12.5%
132.13
US$3,999,547 		84,723 -12.5% 132.13 US$3,999,547
2025-12-05 2025-12-05 B Purchase
3.8
DiSanto Mark
Non-Executive Director
33,109 +9.0%
437.97
US$4,638,137 		33,109 +9.0% 437.97 US$4,638,137
2025-08-05 2025-08-04 B Purchase
3.8
DiSanto Mark
Non-Executive Director
91,800 +842.2%
1.10
US$100,980 		91,800 +842.2% 1.10 US$100,980
2025-08-05 2025-08-04 B Purchase
4.1
D LOREN ROBERT W

CEO and Chairman

Executive Director Large shareholder
124,200 +47.8%
1.10
US$136,620 		124,200 +47.8% 1.10 US$136,620
2024-03-19 2024-03-15 B Purchase
Burroughs Seth

EVP of BD Treasurer Secretary

Officer
32,500 +10.5%
0.65
US$21,125 		32,500 +10.5% 0.65 US$21,125
2024-03-19 2024-03-15 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
146,250 +8.4%
0.65
US$95,062 		146,250 +8.4% 0.65 US$95,062
2024-03-19 2024-03-15 B Purchase
3.8
DiSanto Mark
Non-Executive Director
146,250 +14.2%
0.65
US$95,062 		146,250 +14.2% 0.65 US$95,062
2020-12-14 2020-12-10 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
21,244 +1.5%
1.07
US$22,763 		21,244 +1.5% 1.07 US$22,763
2020-12-14 2020-12-09 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
18,380 +1.3%
1.06
US$19,409 		18,380 +1.3% 1.06 US$19,409
2020-10-15 2020-10-13 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
12,000 +0.9%
0.78
US$9,360 		12,000 +0.9% 0.78 US$9,360
2020-10-13 2020-10-12 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
1,400 +0.1%
0.79
US$1,106 		1,400 +0.1% 0.79 US$1,106
2020-10-13 2020-10-09 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
12,000 +0.9%
0.77
US$9,240 		12,000 +0.9% 0.77 US$9,240
2020-10-09 2020-10-08 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
4,000 +0.3%
0.75
US$3,000 		4,000 +0.3% 0.75 US$3,000
2020-09-28 2020-09-25 B Purchase
3.8
DiSanto Mark
Non-Executive Director
10,000 +1.0%
0.68
US$6,800 		10,000 +1.0% 0.68 US$6,800
2020-09-28 2020-09-24 B Purchase
3.8
DiSanto Mark
Non-Executive Director
10,000 +1.0%
0.67
US$6,700 		10,000 +1.0% 0.67 US$6,700
2020-09-23 2020-09-18 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
3,000 +0.5%
0.70
US$2,100 		3,000 +0.5% 0.70 US$2,100
2020-09-17 2020-09-15 B Purchase
3.8
DiSanto Mark
Non-Executive Director
10,000 +1.0%
0.70
US$7,000 		10,000 +1.0% 0.70 US$7,000
2020-09-17 2020-09-08 B Purchase
3.8
DiSanto Mark
Non-Executive Director
609 +0.1%
0.76
US$463 		609 +0.1% 0.76 US$463
2020-07-15 2020-07-14 B Purchase
3.8
DiSanto Mark
Non-Executive Director
5,000 +0.5%
0.78
US$3,900 		5,000 +0.5% 0.78 US$3,900
2020-07-15 2020-07-13 B Purchase
3.8
DiSanto Mark
Non-Executive Director
5,249 +0.5%
0.78
US$4,094 		5,249 +0.5% 0.78 US$4,094
2020-07-14 2020-07-10 B Purchase
3.8
DiSanto Mark
Non-Executive Director
5,000 +0.5%
0.78
US$3,900 		5,000 +0.5% 0.78 US$3,900
2020-06-02 2020-05-29 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Officer
10,000 +1.7%
0.80
US$8,000 		10,000 +1.7% 0.80 US$8,000
2020-06-02 2020-05-29 B Purchase
3.8
DiSanto Mark
Non-Executive Director
5,000 +0.5%
0.81
US$4,050 		5,000 +0.5% 0.81 US$4,050
2020-05-26 2020-05-21 B Purchase
3.8
DiSanto Mark
Non-Executive Director
5,000 +32.3%
0.87
US$4,350 		5,000 +32.3% 0.87 US$4,350
2020-05-26 2020-05-21 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
7,500 +0.5%
0.92
US$6,900 		7,500 +0.5% 0.92 US$6,900
2020-05-21 2020-05-20 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
6,704 +0.5%
0.99
US$6,637 		6,704 +0.5% 0.99 US$6,637
2020-05-21 2020-05-19 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
2,115 +0.1%
0.73
US$1,544 		2,115 +0.1% 0.73 US$1,544
2020-05-19 2020-05-15 B Purchase
3.8
DiSanto Mark
Non-Executive Director
10,500 +10.8%
0.55
US$5,775 		10,500 +10.8% 0.55 US$5,775
2020-05-19 2020-05-15 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
1,000 +0.1%
0.68
US$680 		1,000 +0.1% 0.68 US$680
2020-05-19 2020-05-13 B Purchase
3.8
DiSanto Mark
Non-Executive Director
5,000 +0.6%
0.65
US$3,250 		5,000 +0.6% 0.65 US$3,250
2020-05-13 2020-05-13 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
5,205 +0.4%
0.66
US$3,435 		5,205 +0.4% 0.66 US$3,435
2020-05-13 2020-05-12 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
2,433 +0.2%
0.71
US$1,727 		2,433 +0.2% 0.71 US$1,727
2020-05-19 2020-05-11 B Purchase
3.8
DiSanto Mark
Non-Executive Director
5,000 +0.6%
0.72
US$3,600 		5,000 +0.6% 0.72 US$3,600
2020-05-13 2020-05-11 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
1,240 +0.1%
0.71
US$880 		1,240 +0.1% 0.71 US$880
2020-05-08 2020-05-08 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
4,500 +0.3%
0.73
US$3,285 		4,500 +0.3% 0.73 US$3,285
2020-05-08 2020-05-07 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
3,984 +0.3%
0.72
US$2,868 		3,984 +0.3% 0.72 US$2,868
2020-05-19 2020-05-06 B Purchase
3.8
DiSanto Mark
Non-Executive Director
1,162 +0.1%
0.69
US$802 		1,162 +0.1% 0.69 US$802
2020-05-08 2020-05-06 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
3,504 +0.3%
0.63
US$2,208 		3,504 +0.3% 0.63 US$2,208
2020-05-06 2020-05-05 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
4,871 +0.4%
0.72
US$3,507 		4,871 +0.4% 0.72 US$3,507
2020-05-06 2020-05-01 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
500 +0.0%
0.91
US$455 		500 +0.0% 0.91 US$455
2020-04-30 2020-04-30 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
403 +0.0%
0.73
US$294 		403 +0.0% 0.73 US$294
2020-04-30 2020-04-29 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
559 +0.0%
0.75
US$419 		559 +0.0% 0.75 US$419
2020-04-30 2020-04-28 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
2,700 +0.2%
0.75
US$2,025 		2,700 +0.2% 0.75 US$2,025
2020-04-23 2020-04-22 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
2,805 +0.2%
0.55
US$1,543 		2,805 +0.2% 0.55 US$1,543
2020-04-23 2020-04-21 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
6,453 +0.5%
0.52
US$3,356 		6,453 +0.5% 0.52 US$3,356
2020-04-20 2020-04-20 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
8,000 +0.6%
0.55
US$4,400 		8,000 +0.6% 0.55 US$4,400
2020-04-20 2020-04-17 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
1,600 +0.1%
0.55
US$880 		1,600 +0.1% 0.55 US$880
2020-04-20 2020-04-16 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
1,958 +0.1%
0.55
US$1,077 		1,958 +0.1% 0.55 US$1,077
2019-03-12 2019-03-12 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
42,048 +3.5%
1.50
US$63,072 		42,048 +3.5% 1.50 US$63,072
2019-03-01 2019-02-28 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
600 +0.1%
1.72
US$1,032 		600 +0.1% 1.72 US$1,032
2019-03-01 2019-02-28 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
200 +0.0%
1.71
US$341 		200 +0.0% 1.71 US$341
2019-03-01 2019-02-27 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
3,197 +0.3%
1.75
US$5,595 		3,197 +0.3% 1.75 US$5,595
2019-03-01 2019-02-27 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
1,203 +0.1%
1.74
US$2,093 		1,203 +0.1% 1.74 US$2,093
2019-02-26 2019-02-26 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
100 +0.0%
1.52
US$152 		100 +0.0% 1.52 US$152
2019-02-26 2019-02-26 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
1,300 +0.1%
1.49
US$1,937 		1,300 +0.1% 1.49 US$1,937
2019-02-26 2019-02-25 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
2,000 +0.2%
1.45
US$2,900 		2,000 +0.2% 1.45 US$2,900
2019-02-25 2019-02-22 B Purchase
4.1
D LOREN ROBERT W

CEO & Chairman

Executive Director Large shareholder
2,463 +0.2%
1.41
US$3,473 		2,463 +0.2% 1.41 US$3,473
2017-09-18 2017-09-13 B Purchase HILCO TRADING, LLC Large shareholder
300 +0.0%
2.85
US$855 		300 +0.0% 2.85 US$855
2017-09-18 2017-09-13 B Purchase HILCO TRADING, LLC Large shareholder
200 +0.0%
2.90
US$580 		200 +0.0% 2.90 US$580
2017-09-18 2017-09-13 B Purchase HILCO TRADING, LLC Large shareholder
200 +0.0%
2.95
US$590 		200 +0.0% 2.95 US$590
2017-09-18 2017-09-13 B Purchase HECKTMAN JEFFREY BRUCE Large shareholder
300 +0.0%
2.85
US$855 		300 +0.0% 2.85 US$855
2017-09-18 2017-09-13 B Purchase HECKTMAN JEFFREY BRUCE Large shareholder
200 +0.0%
2.90
US$580 		200 +0.0% 2.90 US$580
2017-09-18 2017-09-13 B Purchase HECKTMAN JEFFREY BRUCE Large shareholder
200 +0.0%
2.95
US$590 		200 +0.0% 2.95 US$590
2017-09-18 2017-09-12 B Purchase HILCO TRADING, LLC Large shareholder
100 +0.0%
2.90
US$290 		100 +0.0% 2.90 US$290
2017-09-18 2017-09-12 B Purchase HECKTMAN JEFFREY BRUCE Large shareholder
100 +0.0%
2.90
US$290 		100 +0.0% 2.90 US$290
2017-09-18 2017-09-11 B Purchase HILCO TRADING, LLC Large shareholder
300 +0.0%
2.95
US$885 		300 +0.0% 2.95 US$885
2017-09-18 2017-09-11 B Purchase HECKTMAN JEFFREY BRUCE Large shareholder
300 +0.0%
2.95
US$885 		300 +0.0% 2.95 US$885
2017-09-18 2017-09-07 B Purchase HECKTMAN JEFFREY BRUCE Large shareholder
2,549 +inf%
3.05
US$7,774 		2,549 +inf% 3.05 US$7,774
2017-08-21 2017-08-17 S Sale JONES EDWARD III
7,500 -10.0%
4.14
US$31,064 		7,500 -10.0% 4.14 US$31,064
2015-12-17 2015-12-16 S Sale Haran James

Chief Financial Officer

Officer
1,000 -0.2%
7.25
US$7,250 		1,000 -0.2% 7.25 US$7,250
2015-12-17 2015-12-15 S Sale Haran James

Chief Financial Officer

Officer
256 -0.0%
7.25
US$1,856 		256 -0.0% 7.25 US$1,856
2015-12-14 2015-12-14 S Sale Haran James

Chief Financial Officer

Officer
7,677 -1.4%
7.38
US$56,672 		7,677 -1.4% 7.38 US$56,672
2015-12-14 2015-12-10 S Sale Haran James

Chief Financial Officer

Officer
336 -0.1%
7.50
US$2,521 		336 -0.1% 7.50 US$2,521
2015-04-10 2015-04-08 S Sale Gardini Marisa Non-Executive Director
100 -0.0%
8.00
US$800 		100 -0.0% 8.00 US$800
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