United States Textiles & Apparel

Victoria's Secret & Co (VSCO)

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Over the past 90 days, Victoria's Secret & Co. experienced significant insider selling, totaling approximately $212.5 million. BBRC International PTE Ltd was the primary seller, executing multiple transactions. No insider buying was recorded during this period. These sales occurred as the stock price traded near the upper end of its 52-week range.
Ticker: VSCO Exchange: NYS
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Victoria's Secret & Co. Upgrade to see score, net flow, insiders and the full signal context.

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Trades
Sale 28 Jul 2026
Value US$4,260,336.68 | Price 38.00 | Shares 63,391 (+15.2%)
Sale 28 Jul 2026
Value US$3,318,630.36 | Price 66.57 | Shares 54,096 (+40.3%)
Sale 28 Jul 2026
Value US$100,000.00 | Price 89.08 | Shares 1,000 (-8.3%)
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-07-29 2026-07-28 S Sale
4.0
BBRC INTERNATIONAL PTE LTD
Large shareholder
63,391 +15.2%
38.00
US$4,260,337 		63,391 +15.2% 38.00 US$4,260,337
2026-07-29 2026-07-28 S Sale
4.0
BBRC INTERNATIONAL PTE LTD
Large shareholder
54,096 +40.3%
66.57
US$3,318,630 		54,096 +40.3% 66.57 US$3,318,630
2026-07-29 2026-07-28 S Sale
4.0
BBRC INTERNATIONAL PTE LTD
Large shareholder
23,452 +45.9%
224.42
US$2,149,966 		23,452 +45.9% 224.42 US$2,149,966
2026-07-24 2026-07-22 S Sale
4.0
BBRC INTERNATIONAL PTE LTD
Large shareholder
1,000 -3.3%
88.89
US$100,000 		1,000 -3.3% 88.89 US$100,000
2026-06-30 2026-06-26 S Sale
4.0
BBRC INTERNATIONAL PTE LTD
Large shareholder
276,171 -3.0%
88.50
US$24,441,134 		276,171 -3.0% 88.50 US$24,441,134
2026-06-17 2026-06-17 PrS Proposed sale
Mariam Naficy

Director

Non-Executive Director
1,317
78.71
US$103,661 		1,317 78.71 US$103,661
2026-06-04 2026-06-04 S Sale
4.0
BBRC INTERNATIONAL PTE LTD
Large shareholder
27,758 -0.3%
80.03
US$2,221,473 		27,758 -0.3% 80.03 US$2,221,473
2026-06-04 2026-06-02 S Sale
4.0
BBRC INTERNATIONAL PTE LTD
Large shareholder
1,107,672 -10.7%
80.11
US$88,735,604 		1,107,672 -10.7% 80.11 US$88,735,604
2026-04-06 2026-04-02 B Purchase
4.0
Sheehan Anne
Non-Executive Director
4,842 +16.5%
45.86
US$222,054 		4,842 +16.5% 45.86 US$222,054
2026-04-06 2026-04-02 B Purchase
3.5
JAMES DONNA
Non-Executive Director
2,175 +3.6%
46.23
US$100,550 		2,175 +3.6% 46.23 US$100,550
2025-04-04 2025-04-03 B Purchase
4.0
BBRC INTERNATIONAL PTE LTD
Large shareholder
212,500 +2.1%
16.15
US$3,431,620 		212,500 +2.1% 16.15 US$3,431,620
2025-04-01 2025-03-28 B Purchase
4.0
BBRC INTERNATIONAL PTE LTD
Large shareholder
584,000 +6.1%
18.48
US$10,793,955 		584,000 +6.1% 18.48 US$10,793,955
2025-03-28 2025-03-27 B Purchase
4.0
BBRC INTERNATIONAL PTE LTD
Large shareholder
124,326 +1.3%
19.46
US$2,419,794 		124,326 +1.3% 19.46 US$2,419,794
2025-03-28 2025-03-26 B Purchase
4.0
BBRC INTERNATIONAL PTE LTD
Large shareholder
85,145 +0.9%
19.47
US$1,658,054 		85,145 +0.9% 19.47 US$1,658,054
2025-03-14 2025-03-13 B Purchase
4.0
BBRC INTERNATIONAL PTE LTD
Large shareholder
49,313 +0.5%
16.99
US$837,877 		49,313 +0.5% 16.99 US$837,877
2025-03-14 2025-03-12 B Purchase
4.0
BBRC INTERNATIONAL PTE LTD
Large shareholder
80,328 +0.9%
16.78
US$1,348,064 		80,328 +0.9% 16.78 US$1,348,064
2025-03-12 2025-03-11 B Purchase
4.0
BBRC INTERNATIONAL PTE LTD
Large shareholder
480,000 +5.5%
16.53
US$7,932,000 		480,000 +5.5% 16.53 US$7,932,000
2025-03-12 2025-03-10 B Purchase
4.0
BBRC INTERNATIONAL PTE LTD
Large shareholder
542,000 +6.6%
17.32
US$9,389,337 		542,000 +6.6% 17.32 US$9,389,337
2024-12-06 2024-12-06 PrS Proposed sale
2.4
Unis Gregory

Officer

Officer
97,875
45.57
US$4,459,901 		97,875 45.57 US$4,459,901
2024-12-06 2024-12-06 PrS Proposed sale
2.4
Gregory B. Unis

Former Officer

Officer
99,248
45.82
US$4,547,543 		99,248 45.82 US$4,547,543
2024-09-13 2024-09-12 B Purchase
3.5
JAMES DONNA
Non-Executive Director
1,000 +2.1%
21.43
US$21,433 		1,000 +2.1% 21.43 US$21,433
2024-08-30 2024-08-30 PrS Proposed sale
2.6
Waters Martin P

Former officer

Officer
100,000
22.51
US$2,251,001 		100,000 22.51 US$2,251,001
2023-09-15 2023-09-13 B Purchase
3.1
JOHNSON TIMOTHY A

CFO & CAO

Officer
20,000 +26.8%
17.16
US$343,210 		20,000 +26.8% 17.16 US$343,210
2023-02-03 2023-02-02 S Sale
4.0
BBRC INTERNATIONAL PTE LTD

Former 10% Owner
238,645 -3.0%
46.21
US$11,027,499 		238,645 -3.0% 46.21 US$11,027,499
2023-02-03 2023-02-01 S Sale
4.0
BBRC INTERNATIONAL PTE LTD

Former 10% Owner
116,750 -1.4%
46.09
US$5,381,358 		116,750 -1.4% 46.09 US$5,381,358
2022-12-12 2022-12-08 S Sale
4.0
BBRC INTERNATIONAL PTE LTD
Large shareholder
109,968 -1.3%
46.08
US$5,067,325 		109,968 -1.3% 46.08 US$5,067,325
2022-06-10 2022-06-09 S Sale
3.7
HAUK AMY

CEO - Pink

Officer
8,666 -8.6%
39.00
US$337,974 		8,666 -8.6% 39.00 US$337,974
2022-03-23 2022-03-23 S Sale
3.7
HAUK AMY

CEO - Pink

Officer
2,657 -1.7%
50.64
US$134,542 		2,657 -1.7% 50.64 US$134,542
2022-03-21 2022-03-17 S Sale
4.0
Sheehan Anne
Non-Executive Director
5,060 -49.7%
51.61
US$261,151 		5,060 -49.7% 51.61 US$261,151
2022-03-09 2022-03-07 S Sale
2.6
Waters Martin P

CEO

Executive Director
27,245 -10.6%
47.10
US$1,283,248 		27,245 -10.6% 47.10 US$1,283,248
2022-03-09 2022-03-07 S Sale
2.6
Waters Martin P

CEO

Executive Director
26,483 -9.3%
46.58
US$1,233,642 		26,483 -9.3% 46.58 US$1,233,642
2022-03-09 2022-03-07 S Sale
2.6
Waters Martin P

CEO

Executive Director
21,575 -7.1%
45.36
US$978,562 		21,575 -7.1% 45.36 US$978,562
2021-11-24 2021-11-23 S Sale
3.5
JAMES DONNA
Non-Executive Director
7,000 -25.9%
57.03
US$399,210 		7,000 -25.9% 57.03 US$399,210
2021-11-24 2021-11-23 S Sale
4.0
Sheehan Anne
Non-Executive Director
1,033 -9.2%
57.80
US$59,707 		1,033 -9.2% 57.80 US$59,707
2021-11-24 2021-11-22 S Sale
3.7
HAUK AMY

CEO - Pink

Officer
31,561 -19.3%
58.77
US$1,854,827 		31,561 -19.3% 58.77 US$1,854,827
2021-11-24 2021-11-22 S Sale
2.4
Unis Gregory

CEO - VS Beauty

Officer
6,357 -3.6%
57.19
US$363,529 		6,357 -3.6% 57.19 US$363,529
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