Ubisoft Entertainment SA (UBI)

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Over the last 90 days, Ubisoft Entertainment SA has seen significant insider buying, totaling over EUR 11.6 million. Two executives, Christian Guillemot and Lionel Bouchet, were the primary buyers, acquiring a substantial number of shares. This activity represents a net buy as a percentage of float of approximately 0.02%. No insider selling was recorded during this period.

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Ticker: UBI Exchange: PAR

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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Activity signal Earnings

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Trades

Christian GUILLEMOT

DIRECTEUR GENERAL DELEGUE

1 purchase — total 100,000 EUR

Buy 27 May 2026

Value €2,538,194.45 | Price 248.17 | Shares 77,478

Through GUILLEMOT BROTHERS LTD LIMITED, a closely affiliated person

Christian GUILLEMOT

DIRECTEUR GENERAL DELEGUE

1 purchase — total 100,000 EUR

Buy 22 May 2026

Value €2,841,507.48 | Price 169.55 | Shares 14,698

Through GUILLEMOT BROTHERS LTD LIMITED, a closely affiliated person

Christian GUILLEMOT

DIRECTEUR GENERAL DELEGUE

1 purchase — total 100,000 EUR

Buy 21 May 2026

Value €100,000.00 | Price 3.99 | Shares 1,000

Through GUILLEMOT BROTHERS LTD LIMITED, a closely affiliated person

LIONEL BOUCHET

Directeur Technologie

2 purchases — total 17,481 EUR

Buy 15 May 2026

Value €7,957.57 | Price 5.12 | Shares 1,553

Buy 15 May 2026

Value €9,523.65 | Price 5.19 | Shares 1,835

Christian GUILLEMOT

DIRECTEUR GENERAL DELEGUE

1 purchase — total 330,359 EUR

Buy 17 Apr 2026

Value €330,359.32 | Price 5.02 | Shares 65,862

Through GUILLEMOT BROTHERS LTD LIMITED, a closely affiliated person

Christian GUILLEMOT

DIRECTEUR GENERAL DELEGUE

1 purchase — total 624,050 EUR

Buy 16 Apr 2026

Value €624,050.22 | Price 4.65 | Shares 134,138

Through GUILLEMOT BROTHERS LTD LIMITED, a closely affiliated person

Christian GUILLEMOT

DIRECTEUR GENERAL DELEGUE

1 purchase — total 378,155 EUR

Buy 15 Apr 2026

Value €378,154.58 | Price 4.73 | Shares 79,889

Through GUILLEMOT BROTHERS LTD LIMITED, a closely affiliated person

Christian GUILLEMOT

DIRECTEUR GENERAL DELEGUE

1 purchase — total 42,880 EUR

Buy 14 Apr 2026

Value €42,880.00 | Price 4.29 | Shares 10,000

Through GUILLEMOT BROTHERS LTD LIMITED, a closely affiliated person

Christian GUILLEMOT

DIRECTEUR GENERAL DELEGUE

1 purchase — total 41,405 EUR

Buy 13 Apr 2026

Value €41,404.54 | Price 4.10 | Shares 10,111

Through GUILLEMOT BROTHERS LTD LIMITED, a closely affiliated person

Christian GUILLEMOT

DIRECTEUR GENERAL DELEGUE

1 purchase — total 411,410 EUR

Buy 10 Apr 2026

Value €411,410.00 | Price 4.11 | Shares 100,000

Through GUILLEMOT BROTHERS LTD LIMITED, a closely affiliated person

Christian GUILLEMOT

DIRECTEUR GENERAL DELEGUE

1 purchase — total 331,072 EUR

Buy 8 Apr 2026

Value €331,072.00 | Price 4.14 | Shares 80,000

Through GUILLEMOT BROTHERS LTD LIMITED, a closely affiliated person

Christian GUILLEMOT

DIRECTEUR GENERAL DELEGUE

1 purchase — total 78,000 EUR

Buy 7 Apr 2026

Value €78,000.00 | Price 3.90 | Shares 20,000

Through GUILLEMOT BROTHERS LTD LIMITED, a closely affiliated person

John Parkes

SVP Marketing

1 purchase — total 14,182 EUR

Buy 7 Jul 2025

Value €14,181.57 | Price 8.97 | Shares 1,581

LIONEL BOUCHET

Directeur Technologies

1 purchase — total 6,116 EUR

Buy 5 Jul 2025

Value €6,116.02 | Price 9.03 | Shares 677

John Parkes

SVP Marketing

1 purchase — total 33,548 EUR

Buy 30 Jun 2025

Value €33,547.80 | Price 9.35 | Shares 3,588

LIONEL BOUCHET

Directeur Technologies

1 purchase — total 12,806 EUR

Buy 30 Jun 2025

Value €12,806.06 | Price 9.37 | Shares 1,367

GUILLEMOT BROTHERS LTD

PRESIDENT

1 purchase — total 116,948,721 EUR

Buy 15 May 2025

Value €116,948,720.82 | Price 56.88 | Shares 2,055,887

Through Guillemot Brothers Ltd LIMITED COMPANY, a closely affiliated person

Christian GUILLEMOT

DIRECTEUR GENERAL DELEGUE

1 purchase — total 9,999,981 EUR

Buy 28 Nov 2023

Value €9,999,980.50 | Price 27.35 | Shares 365,630

Through GUILLEMOT BROTHERS LTD LIMITED, a closely affiliated person

John Parkes

SVP Marketing

1 purchase — total 73,338 EUR

Buy 3 Jul 2023

Value €73,338.00 | Price 25.50 | Shares 2,876

Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other

Notification date	Transaction date	B/S Transaction type	Insider and/or position	Nb. shares Price Value	Number of shares	Price	Value
2026-05-29	2026-05-27	B Purchase	3.5 Christian GUILLEMOT DIRECTEUR GENERAL DELEGUE Through GUILLEMOT BROTHERS LTD LIMITED, a closely affiliated person Officer	77,478 248.17 €2,538,194	77,478	248.17	€2,538,194
2026-05-28	2026-05-22	B Purchase	3.5 Christian GUILLEMOT DIRECTEUR GENERAL DELEGUE Through GUILLEMOT BROTHERS LTD LIMITED, a closely affiliated person Officer	14,698 169.55 €2,841,507	14,698	169.55	€2,841,507
2026-05-25	2026-05-21	B Purchase	3.5 Christian GUILLEMOT DIRECTEUR GENERAL DELEGUE Through GUILLEMOT BROTHERS LTD LIMITED, a closely affiliated person Officer	62,301 57.40 €62,821	62,301	57.40	€62,821
2026-05-19	2026-05-15	B Purchase	1.9 LIONEL BOUCHET Directeur Technologie Officer	1,553 5.12 €7,958	1,553	5.12	€7,958
2026-05-19	2026-05-15	B Purchase	1.9 LIONEL BOUCHET Directeur Technologie Officer	1,835 5.19 €9,524	1,835	5.19	€9,524
2026-04-20	2026-04-17	B Purchase	3.5 Christian GUILLEMOT DIRECTEUR GENERAL DELEGUE Through GUILLEMOT BROTHERS LTD LIMITED, a closely affiliated person Officer	65,862 5.02 €330,359	65,862	5.02	€330,359
2026-04-20	2026-04-16	B Purchase	3.5 Christian GUILLEMOT DIRECTEUR GENERAL DELEGUE Through GUILLEMOT BROTHERS LTD LIMITED, a closely affiliated person Officer	134,138 4.65 €624,050	134,138	4.65	€624,050
2026-04-17	2026-04-15	B Purchase	3.5 Christian GUILLEMOT DIRECTEUR GENERAL DELEGUE Through GUILLEMOT BROTHERS LTD LIMITED, a closely affiliated person Officer	79,889 4.73 €378,155	79,889	4.73	€378,155
2026-04-17	2026-04-14	B Purchase	3.5 Christian GUILLEMOT DIRECTEUR GENERAL DELEGUE Through GUILLEMOT BROTHERS LTD LIMITED, a closely affiliated person Officer	10,000 4.29 €42,880	10,000	4.29	€42,880
2026-04-17	2026-04-13	B Purchase	3.5 Christian GUILLEMOT DIRECTEUR GENERAL DELEGUE Through GUILLEMOT BROTHERS LTD LIMITED, a closely affiliated person Officer	10,111 4.10 €41,405	10,111	4.10	€41,405
2026-04-14	2026-04-10	B Purchase	3.5 Christian GUILLEMOT DIRECTEUR GENERAL DELEGUE Through GUILLEMOT BROTHERS LTD LIMITED, a closely affiliated person Officer	100,000 4.11 €411,410	100,000	4.11	€411,410
2026-04-10	2026-04-08	B Purchase	3.5 Christian GUILLEMOT DIRECTEUR GENERAL DELEGUE Through GUILLEMOT BROTHERS LTD LIMITED, a closely affiliated person Officer	80,000 4.14 €331,072	80,000	4.14	€331,072
2026-04-10	2026-04-07	B Purchase	3.5 Christian GUILLEMOT DIRECTEUR GENERAL DELEGUE Through GUILLEMOT BROTHERS LTD LIMITED, a closely affiliated person Officer	20,000 3.90 €78,000	20,000	3.90	€78,000
2025-07-08	2025-07-07	B Purchase	3.8 John Parkes SVP Marketing Officer	1,581 8.97 €14,182	1,581	8.97	€14,182
2025-07-09	2025-07-05	B Purchase	1.9 LIONEL BOUCHET Directeur Technologies Officer	677 9.03 €6,116	677	9.03	€6,116
2025-07-01	2025-06-30	B Purchase	3.8 John Parkes SVP Marketing Officer	3,588 9.35 €33,548	3,588	9.35	€33,548
2025-07-01	2025-06-30	B Purchase	1.9 LIONEL BOUCHET Directeur Technologies Officer	1,367 9.37 €12,806	1,367	9.37	€12,806
2025-05-19	2025-05-15	B Purchase	GUILLEMOT BROTHERS LTD PRESIDENT Through Guillemot Brothers Ltd LIMITED COMPANY, a closely affiliated person Director	2,055,887 56.88 €116,948,721	2,055,887	56.88	€116,948,721
2023-12-04	2023-11-28	B Purchase	3.5 Christian GUILLEMOT DIRECTEUR GENERAL DELEGUE Through GUILLEMOT BROTHERS LTD LIMITED, a closely affiliated person Officer	365,630 27.35 €9,999,980	365,630	27.35	€9,999,980
2023-07-03	2023-07-03	B Purchase	3.8 John Parkes SVP Marketing Officer	2,876 25.50 €73,338	2,876	25.50	€73,338