United States Software & IT Services

TrueCar Inc (TRUE)

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The most recent insider trading activity occurred on August 21, 2024, with a significant sell transaction by EVP, Gen. Counsel & Secretary Jeff Swart. This follows a series of sell transactions by the same insider in February and March 2024. Prior to that, in December 2023 and September 2023, there were notable proposed sale transactions by former executives.
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Ticker: TRUE Exchange: NSM
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Activity signal Earnings
Top insiders
Trades
Swart Jeff
EVP, Gen. Counsel & Secretary
1 sale — total 56,304 USD
Sale 21 Aug 2024
Value US$889,969.68 | Price 269.02 | Shares 56,880
Proposed sale 21 Aug 2024
Value US$4,792,593.90 | Price 141.24 | Shares 75,269
Proposed sale 1 Mar 2024
Value US$51,971.19 | Price 3.46 | Shares 15,000
Sale 1 Mar 2024
Value US$51,970.50 | Price 3.46 | Shares 15,000
Proposed sale 29 Feb 2024
Value US$51,819.53 | Price 3.45 | Shares 15,000
Sale 29 Feb 2024
Value US$51,819.00 | Price 3.45 | Shares 15,000
Sale 28 Feb 2024
Value US$49,179.00 | Price 3.28 | Shares 15,000
Proposed sale 28 Feb 2024
Value US$49,178.52 | Price 3.28 | Shares 15,000
Sale 27 Feb 2024
Value US$48,738.00 | Price 3.25 | Shares 15,000
Proposed sale 27 Feb 2024
Value US$48,738.69 | Price 3.25 | Shares 15,000
Proposed sale 13 Dec 2023
Value US$79,771.23 | Price 2.97 | Shares 26,859
Proposed sale 15 Sep 2023
Value US$90,755.95 | Price 2.39 | Shares 38,049
Proposed sale 12 Sep 2023
Value US$9,352.99 | Price 2.50 | Shares 3,740
Proposed sale 11 Sep 2023
Value US$22,584.88 | Price 2.53 | Shares 8,923
Proposed sale 8 Sep 2023
Value US$55,186.50 | Price 2.52 | Shares 21,900
Proposed sale 6 Sep 2023
Value US$14,766.42 | Price 2.50 | Shares 5,900
Proposed sale 5 Sep 2023
Value US$110,039.66 | Price 2.57 | Shares 42,845
Proposed sale 1 Sep 2023
Value US$24,298.09 | Price 2.50 | Shares 9,704
Proposed sale 23 Aug 2023
Value US$145,895.15 | Price 2.52 | Shares 57,817
Sale 28 Feb 2023
Value US$58,345.00 | Price 2.33 | Shares 25,000
Buy 27 Feb 2023
Value US$25,480.00 | Price 2.45 | Shares 10,400
Buy 15 Nov 2022
Value US$96,000.00 | Price 2.40 | Shares 40,000
Planned sale 21 Jun 2022
Value US$34,794.52 | Price 2.77 | Shares 12,578
Sale 3 Mar 2022
Value US$9,933.00 | Price 3.31 | Shares 3,000
Sale 2 Mar 2022
Value US$14,090.83 | Price 3.40 | Shares 4,149
Sale 1 Mar 2022
Value US$23,173.51 | Price 3.38 | Shares 6,851
Planned sale 2 Nov 2021
Value US$15,997.10 | Price 4.57 | Shares 3,500
Planned sale 15 Oct 2021
Value US$49,292.76 | Price 4.50 | Shares 10,952
Planned sale 26 May 2021
Value US$180,441.00 | Price 6.01 | Shares 30,000
Planned sale 25 May 2021
Value US$330,828.00 | Price 5.51 | Shares 60,000
Planned sale 19 May 2021
Value US$2,539.71 | Price 4.59 | Shares 553
Planned sale 18 May 2021
Value US$28,024.20 | Price 4.67 | Shares 6,000
Planned sale 16 Apr 2021
Value US$2,606.23 | Price 4.73 | Shares 551
Planned sale 15 Apr 2021
Value US$58,118.40 | Price 4.84 | Shares 12,000
Planned sale 16 Mar 2021
Value US$579.98 | Price 5.23 | Shares 111
Sale 15 Mar 2021
Value US$56,708.30 | Price 5.16 | Shares 11,000
Sale 10 Mar 2021
Value US$40,509.83 | Price 5.26 | Shares 7,699
Planned sale 17 Feb 2021
Value US$2,576.09 | Price 5.16 | Shares 499
Planned sale 19 Jan 2021
Value US$2,260.26 | Price 4.62 | Shares 489
Planned sale 16 Dec 2020
Value US$536.03 | Price 4.43 | Shares 121
Planned sale 17 Nov 2020
Value US$2,175.67 | Price 3.93 | Shares 554
Sale 1 Sep 2020
Value US$47,984.00 | Price 4.80 | Shares 10,000
Sale 31 Aug 2020
Value US$47,696.00 | Price 4.77 | Shares 10,000
Sale 28 Aug 2020
Value US$49,423.00 | Price 4.94 | Shares 10,000
Sale 27 Aug 2020
Value US$48,383.00 | Price 4.84 | Shares 10,000
Planned sale 1 Jul 2020
Value US$8,995.46 | Price 2.60 | Shares 3,457
Planned sale 1 Apr 2020
Value US$8,850.85 | Price 2.24 | Shares 3,943
Buy 11 Mar 2020
Value US$232,570.00 | Price 2.33 | Shares 100,000
Planned sale 2 Jan 2020
Value US$22,379.29 | Price 4.85 | Shares 4,618
Planned sale 1 Oct 2019
Value US$15,786.44 | Price 3.38 | Shares 4,674
Planned sale 18 Jun 2019
Value US$41,454.78 | Price 5.41 | Shares 7,669
Planned sale 16 May 2019
Value US$1,036.84 | Price 6.44 | Shares 161
Planned sale 16 Apr 2019
Value US$7,265.64 | Price 6.34 | Shares 1,146
Planned sale 18 Mar 2019
Value US$53,368.34 | Price 6.90 | Shares 7,736
Planned sale 19 Feb 2019
Value US$1,097.60 | Price 7.84 | Shares 140
Planned sale 16 Jan 2019
Value US$9,570.10 | Price 9.55 | Shares 1,002
Planned sale 2 Jan 2019
Value US$1,710.72 | Price 8.91 | Shares 192
Planned sale 18 Dec 2018
Value US$73,848.64 | Price 9.63 | Shares 7,669
Planned sale 16 Nov 2018
Value US$1,690.50 | Price 10.50 | Shares 161
Planned sale 16 Oct 2018
Value US$13,809.30 | Price 12.05 | Shares 1,146
Planned sale 2 Oct 2018
Value US$2,596.45 | Price 13.52 | Shares 192
Planned sale 18 Sep 2018
Value US$103,635.03 | Price 13.51 | Shares 7,669
Planned sale 16 Aug 2018
Value US$1,980.80 | Price 12.38 | Shares 160
Planned sale 10 Aug 2018
Value US$108,000.00 | Price 12.00 | Shares 9,000
Planned sale 30 Jul 2018
Value US$185,823.36 | Price 10.95 | Shares 16,968
Planned sale 17 Jul 2018
Value US$22,887.05 | Price 11.53 | Shares 1,985
Planned sale 5 Jul 2018
Value US$289,708.70 | Price 11.00 | Shares 26,335
Planned sale 5 Jul 2018
Value US$84,801.45 | Price 11.00 | Shares 7,706
Planned sale 16 Jan 2018
Value US$19,360.53 | Price 11.84 | Shares 1,635
Planned sale 3 Jan 2018
Value US$28,381.72 | Price 11.38 | Shares 2,494
Planned sale 2 Jan 2018
Value US$12,342.62 | Price 11.24 | Shares 1,098
Planned sale 2 Jan 2018
Value US$28,157.26 | Price 11.29 | Shares 2,494
Planned sale 18 Dec 2017
Value US$117,797.04 | Price 11.28 | Shares 10,443
Planned sale 16 Oct 2017
Value US$28,649.31 | Price 15.22 | Shares 1,882
Planned sale 3 Oct 2017
Value US$41,785.71 | Price 15.87 | Shares 2,633
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2024-08-23 2024-08-21 S Sale
2.4
Swart Jeff

EVP, Gen. Counsel & Secretary

Officer
56,880 -17.4%
269.02
US$889,970 		56,880 -17.4% 269.02 US$889,970
2024-08-21 2024-08-21 PrS Proposed sale
2.4
JEFFREY J. SWART

Officer

Officer
75,269
141.24
US$4,792,594 		75,269 141.24 US$4,792,594
2024-03-01 2024-03-01 PrS Proposed sale
2.4
JEFFREY J. SWART

Officer

Officer
92,722
366.70
US$4,274,051 		92,722 366.70 US$4,274,051
2024-03-01 2024-03-01 S Sale
2.4
Swart Jeff

EVP, Gen. Counsel & Secretary

Officer
15,000 -4.6%
3.46
US$51,970 		15,000 -4.6% 3.46 US$51,970
2024-02-29 2024-02-29 PrS Proposed sale
2.4
JEFFREY J. SWART

Officer

Officer
15,000
3.45
US$51,820 		15,000 3.45 US$51,820
2024-02-29 2024-02-29 S Sale
2.4
Swart Jeff

EVP, Gen. Counsel & Secretary

Officer
15,000 -4.4%
3.45
US$51,819 		15,000 -4.4% 3.45 US$51,819
2024-02-29 2024-02-28 S Sale
2.4
Swart Jeff

EVP, Gen. Counsel & Secretary

Officer
15,000 -4.2%
3.28
US$49,179 		15,000 -4.2% 3.28 US$49,179
2024-02-28 2024-02-28 PrS Proposed sale
2.4
JEFFREY J. SWART

Officer

Officer
15,000
3.28
US$49,179 		15,000 3.28 US$49,179
2024-02-29 2024-02-27 S Sale
2.4
Swart Jeff

EVP, Gen. Counsel & Secretary

Officer
15,000 -4.1%
3.25
US$48,738 		15,000 -4.1% 3.25 US$48,738
2024-02-27 2024-02-27 PrS Proposed sale
2.4
JEFFREY J. SWART

Officer

Officer
15,000
3.25
US$48,739 		15,000 3.25 US$48,739
2023-12-13 2023-12-13 PrS Proposed sale
TERESA T. LUONG

Former CFO/Section 16 Officer

Officer
26,859
2.97
US$79,771 		26,859 2.97 US$79,771
2023-09-15 2023-09-15 PrS Proposed sale
2.4
MICHAEL DENNIS DARROW

Former Affiliate
38,049
2.39
US$90,756 		38,049 2.39 US$90,756
2023-09-12 2023-09-12 PrS Proposed sale
2.4
MICHAEL DENNIS DARROW

Former Affiliate
3,740
2.50
US$9,353 		3,740 2.50 US$9,353
2023-09-11 2023-09-11 PrS Proposed sale
2.4
MICHAEL DENNIS DARROW

Former Affiliate
8,923
2.53
US$22,585 		8,923 2.53 US$22,585
2023-09-08 2023-09-08 PrS Proposed sale
2.4
MICHAEL DENNIS DARROW

Former Affiliate
21,900
2.52
US$55,186 		21,900 2.52 US$55,186
2023-09-06 2023-09-06 PrS Proposed sale
2.4
MICHAEL DENNIS DARROW

Former Affiliate
5,900
2.50
US$14,766 		5,900 2.50 US$14,766
2023-09-05 2023-09-05 PrS Proposed sale
2.4
MICHAEL DENNIS DARROW

Former Affiliate
42,845
2.57
US$110,040 		42,845 2.57 US$110,040
2023-09-01 2023-09-01 PrS Proposed sale
2.4
MICHAEL DENNIS DARROW

Former Affiliate
9,704
2.50
US$24,298 		9,704 2.50 US$24,298
2023-08-23 2023-08-23 PrS Proposed sale
2.4
MICHAEL DENNIS DARROW

Former Affiliate
57,817
2.52
US$145,895 		57,817 2.52 US$145,895
2023-03-01 2023-02-28 S Sale
3.2
Mendel John W
Non-Executive Director
25,000 -16.8%
2.33
US$58,345 		25,000 -16.8% 2.33 US$58,345
2023-02-28 2023-02-27 B Purchase
0.8
Harrington Brendan L
Non-Executive Director
10,400 +5.2%
2.45
US$25,480 		10,400 +5.2% 2.45 US$25,480
2022-11-16 2022-11-15 B Purchase
3.0
Claus Christopher W
Non-Executive Director
40,000 +21.7%
2.40
US$96,000 		40,000 +21.7% 2.40 US$96,000
2022-06-22 2022-06-21 PlS Planned sale
3.2
Mendel John W
Non-Executive Director
12,578 -7.8%
2.77
US$34,795 		12,578 -7.8% 2.77 US$34,795
2022-03-03 2022-03-03 S Sale
3.2
Mendel John W
Non-Executive Director
3,000 -2.5%
3.31
US$9,933 		3,000 -2.5% 3.31 US$9,933
2022-03-03 2022-03-02 S Sale
3.2
Mendel John W
Non-Executive Director
4,149 -3.4%
3.40
US$14,091 		4,149 -3.4% 3.40 US$14,091
2022-03-03 2022-03-01 S Sale
3.2
Mendel John W
Non-Executive Director
6,851 -5.3%
3.38
US$23,174 		6,851 -5.3% 3.38 US$23,174
2021-11-02 2021-11-02 PlS Planned sale
Buce Robert
Non-Executive Director
3,500 -2.2%
4.57
US$15,997 		3,500 -2.2% 4.57 US$15,997
2021-10-19 2021-10-15 PlS Planned sale
Buce Robert
Non-Executive Director
10,952 -6.6%
4.50
US$49,293 		10,952 -6.6% 4.50 US$49,293
2021-05-26 2021-05-26 PlS Planned sale
2.4
Swart Jeff

EVP, Gen. Counsel & Secretary

Officer
30,000 -9.0%
6.01
US$180,441 		30,000 -9.0% 6.01 US$180,441
2021-05-26 2021-05-25 PlS Planned sale
2.4
Swart Jeff

EVP, Gen. Counsel & Secretary

Officer
60,000 -15.3%
5.51
US$330,828 		60,000 -15.3% 5.51 US$330,828
2021-05-21 2021-05-19 PlS Planned sale
Thomas Charles C.

VP, Controller, PAO

Officer
553 -0.8%
4.59
US$2,540 		553 -0.8% 4.59 US$2,540
2021-05-18 2021-05-18 PlS Planned sale
Buce Robert
Non-Executive Director
6,000 -3.9%
4.67
US$28,024 		6,000 -3.9% 4.67 US$28,024
2021-04-16 2021-04-16 PlS Planned sale
Thomas Charles C.

VP, Controller, PAO

Officer
551 -0.8%
4.73
US$2,606 		551 -0.8% 4.73 US$2,606
2021-04-16 2021-04-15 PlS Planned sale
Buce Robert
Non-Executive Director
12,000 -6.8%
4.84
US$58,118 		12,000 -6.8% 4.84 US$58,118
2021-03-16 2021-03-16 PlS Planned sale
Thomas Charles C.

VP, Controller, PAO

Officer
111 -0.2%
5.23
US$580 		111 -0.2% 5.23 US$580
2021-03-15 2021-03-15 S Sale
2.8
Smith Simon Edward

EVP, Dealer Solutions

Officer
11,000 -4.8%
5.16
US$56,708 		11,000 -4.8% 5.16 US$56,708
2021-03-12 2021-03-10 S Sale
2.8
Smith Simon Edward

EVP, Dealer Solutions

Officer
7,699 -3.3%
5.26
US$40,510 		7,699 -3.3% 5.26 US$40,510
2021-02-17 2021-02-17 PlS Planned sale
Thomas Charles C.

VP, Controller, PAO

Officer
499 -0.7%
5.16
US$2,576 		499 -0.7% 5.16 US$2,576
2021-01-19 2021-01-19 PlS Planned sale
Thomas Charles C.

VP, Controller, PFO, PAO

Officer
489 -0.6%
4.62
US$2,260 		489 -0.6% 4.62 US$2,260
2020-12-16 2020-12-16 PlS Planned sale
Thomas Charles C.

VP, Controller, PFO, PAO

Officer
121 -0.2%
4.43
US$536 		121 -0.2% 4.43 US$536
2020-11-20 2020-11-17 PlS Planned sale
Thomas Charles C.

VP, Controller, PFO, PAO

Officer
554 -0.7%
3.93
US$2,176 		554 -0.7% 3.93 US$2,176
2020-09-02 2020-09-01 S Sale
2.8
Smith Simon Edward

EVP, Dealer Solutions

Officer
10,000 -3.8%
4.80
US$47,984 		10,000 -3.8% 4.80 US$47,984
2020-08-31 2020-08-31 S Sale
2.8
Smith Simon Edward

EVP, Dealer Solutions

Officer
10,000 -3.7%
4.77
US$47,696 		10,000 -3.7% 4.77 US$47,696
2020-08-31 2020-08-28 S Sale
2.8
Smith Simon Edward

EVP, Dealer Solutions

Officer
10,000 -3.5%
4.94
US$49,423 		10,000 -3.5% 4.94 US$49,423
2020-08-31 2020-08-27 S Sale
2.8
Smith Simon Edward

EVP, Dealer Solutions

Officer
10,000 -3.4%
4.84
US$48,383 		10,000 -3.4% 4.84 US$48,383
2020-07-01 2020-07-01 PlS Planned sale
2.8
Smith Simon Edward

EVP, Dealer Solutions

Officer
3,457 -1.1%
2.60
US$8,995 		3,457 -1.1% 2.60 US$8,995
2020-04-01 2020-04-01 PlS Planned sale
2.8
Smith Simon Edward

EVP, Dealer Sales & Service

Officer
3,943 -1.2%
2.24
US$8,851 		3,943 -1.2% 2.24 US$8,851
2020-03-12 2020-03-11 B Purchase
2.4
Darrow Michael

President & CEO

Executive Director
100,000 +14.3%
2.33
US$232,570 		100,000 +14.3% 2.33 US$232,570
2020-01-02 2020-01-02 PlS Planned sale
2.8
Smith Simon Edward

EVP, Dealer Sales & Services
4,618 -3.5%
4.85
US$22,379 		4,618 -3.5% 4.85 US$22,379
2019-10-02 2019-10-01 PlS Planned sale
2.8
Smith Simon Edward

EVP, Dealer Sales & Services
4,674 -3.3%
3.38
US$15,786 		4,674 -3.3% 3.38 US$15,786
2019-06-18 2019-06-18 PlS Planned sale
McClung Robert

EVP & Chief Technology Officer
7,669 -6.3%
5.41
US$41,455 		7,669 -6.3% 5.41 US$41,455
2019-05-16 2019-05-16 PlS Planned sale
McClung Robert

EVP & Chief Technology Officer

Officer
161 -0.1%
6.44
US$1,037 		161 -0.1% 6.44 US$1,037
2019-04-16 2019-04-16 PlS Planned sale
McClung Robert

EVP & Chief Technology Officer
1,146 -0.9%
6.34
US$7,266 		1,146 -0.9% 6.34 US$7,266
2019-03-19 2019-03-18 PlS Planned sale
McClung Robert

EVP & Chief Technology Officer
7,736 -5.5%
6.90
US$53,368 		7,736 -5.5% 6.90 US$53,368
2019-02-19 2019-02-19 PlS Planned sale
McClung Robert

EVP & Chief Technology Officer

Officer
140 -0.1%
7.84
US$1,098 		140 -0.1% 7.84 US$1,098
2019-01-16 2019-01-16 PlS Planned sale
McClung Robert

EVP & Chief Technology Officer

Officer
1,002 -0.9%
9.55
US$9,570 		1,002 -0.9% 9.55 US$9,570
2019-01-02 2019-01-02 PlS Planned sale
McClung Robert

EVP & Chief Technology Officer

Officer
192 -0.2%
8.91
US$1,711 		192 -0.2% 8.91 US$1,711
2018-12-18 2018-12-18 PlS Planned sale McClung Robert

EVP & Chief Technology Officer

Officer
7,669 -6.2%
9.63
US$73,849 		7,669 -6.2% 9.63 US$73,849
2018-11-19 2018-11-16 PlS Planned sale McClung Robert

EVP & Chief Technology Officer

Officer
161 -0.1%
10.50
US$1,690 		161 -0.1% 10.50 US$1,690
2018-10-16 2018-10-16 PlS Planned sale McClung Robert

EVP & Chief Technology Officer

Officer
1,146 -0.9%
12.05
US$13,809 		1,146 -0.9% 12.05 US$13,809
2018-10-02 2018-10-02 PlS Planned sale McClung Robert

EVP & Chief Technology Officer

Officer
192 -0.1%
13.52
US$2,596 		192 -0.1% 13.52 US$2,596
2018-09-18 2018-09-18 PlS Planned sale McClung Robert

EVP & Chief Technology Officer

Officer
7,669 -5.6%
13.51
US$103,635 		7,669 -5.6% 13.51 US$103,635
2018-08-20 2018-08-16 PlS Planned sale McClung Robert

EVP & Chief Technology Officer

Officer
160 -0.1%
12.38
US$1,981 		160 -0.1% 12.38 US$1,981
2018-08-13 2018-08-10 PlS Planned sale Swart Jeff

EVP & General Counsel

Officer
9,000 -8.0%
12.00
US$108,000 		9,000 -8.0% 12.00 US$108,000
2018-07-30 2018-07-30 PlS Planned sale McClung Robert

EVP & Chief Technology Officer

Officer
16,968 -10.5%
10.95
US$185,823 		16,968 -10.5% 10.95 US$185,823
2018-07-17 2018-07-17 PlS Planned sale Gunsagar Neeraj

EVP, Chief Marketing Officer

Officer
1,985 -1.0%
11.53
US$22,887 		1,985 -1.0% 11.53 US$22,887
2018-07-05 2018-07-05 PlS Planned sale Gunsagar Neeraj

EVP, Chief Marketing Officer

Officer
26,335 -11.3%
11.00
US$289,709 		26,335 -11.3% 11.00 US$289,709
2018-07-05 2018-07-05 PlS Planned sale Pierantoni John

Interim CFO, CAO

Officer
7,706 -8.3%
11.00
US$84,801 		7,706 -8.3% 11.00 US$84,801
2018-01-17 2018-01-16 PlS Planned sale Gunsagar Neeraj

EVP, Chief Marketing Officer

Officer
1,635 -0.7%
11.84
US$19,361 		1,635 -0.7% 11.84 US$19,361
2018-01-05 2018-01-03 PlS Planned sale Pierantoni John

SVP, Chief Accounting Officer

Officer
2,494 -4.5%
11.38
US$28,382 		2,494 -4.5% 11.38 US$28,382
2018-01-02 2018-01-02 PlS Planned sale Gunsagar Neeraj

EVP, Chief Marketing Officer

Officer
1,098 -0.5%
11.24
US$12,343 		1,098 -0.5% 11.24 US$12,343
2018-01-02 2018-01-02 PlS Planned sale Pierantoni John

SVP, Chief Accounting Officer

Officer
2,494 -4.3%
11.29
US$28,157 		2,494 -4.3% 11.29 US$28,157
2017-12-19 2017-12-18 PlS Planned sale Gunsagar Neeraj

EVP, Chief Marketing Officer
10,443 -4.1%
11.28
US$117,797 		10,443 -4.1% 11.28 US$117,797
2017-10-17 2017-10-16 PlS Planned sale Gunsagar Neeraj

EVP, Chief Marketing Officer
1,882 -0.7%
15.22
US$28,649 		1,882 -0.7% 15.22 US$28,649
2017-10-03 2017-10-03 PlS Planned sale Pierantoni John

SVP, Chief Accounting Officer
2,633 -4.2%
15.87
US$41,786 		2,633 -4.2% 15.87 US$41,786
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