United States Hotels & Entertainment Services

Sweetgreen Inc (SG)

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Track

Sweetgreen Inc. experienced notable insider trading activity recently, with executives selling shares totaling approximately $246,414. Following an earnings report that missed expectations, the Chief Operating Officer and Chief Financial Officer executed sales on August 17. These divestments occurred amid a 9.3% decline in stock value over the past ninety days.
Ticker: SG Exchange: NYS
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Sweetgreen Inc. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
3.5
McConnell Jamie Chief Financial Officer Officer
Transaction date
Sale
Price
421.21
Quantity 38,731 +28.7%
Value US$3,368,269
Cochran Jason Miles Chief Operating Officer Officer
Transaction date
Sale
Price
435.06
Quantity 96,023 -13.3%
Value US$4,645,797
3.5
Jamie McConnell Officer Officer
Transaction date
Proposed sale
Price
101.12
Quantity 89,751
Value US$1,477,269
Jason Cochran Officer Officer
Transaction date
Proposed sale
Price
6.21
Quantity 4,809
Value US$29,858
3.5
Jamie McConnell Officer Officer
Transaction date
Proposed sale
Price
7.99
Quantity 1,401
Value US$11,194
Jascon Cochran Officer Officer
Transaction date
Proposed sale
Price
7.99
Quantity 15,038
Value US$120,158
2.5
GOLDMAN SACHS GROUP INC Large shareholder
Transaction date
Purchase
Price
5.69
Quantity 11,243 +0.1%
Value US$63,973
2.5
GOLDMAN SACHS GROUP INC Large shareholder
Transaction date
Purchase
Price
5.69
Quantity 566,000 +5.0%
Value US$3,220,540
3.4
Jammet Nicolas Chief Concept Officer Executive Director
Transaction date
Purchase
Price
5.71
Quantity 4,428 +24.4%
Value US$25,284
3.4
Jammet Nicolas Chief Concept Officer Executive Director
Transaction date
Purchase
Price
5.57
Quantity 8,975 +98.2%
Value US$49,991
3.4
Jammet Nicolas Chief Concept Officer Executive Director
Transaction date
Purchase
Price
5.45
Quantity 9,140 +inf%
Value US$49,813
3.4
Neman Jonathan CHIEF EXECUTIVE OFFICER Executive Director
Transaction date
Purchase
Price
5.56
Quantity 179,800 +inf%
Value US$999,688
4.0
Reback Mitch CHIEF FINANCIAL OFFICER Officer
Transaction date
Sale
Price
9.19
Quantity 11,530 -3.4%
Value US$105,961
4.0
Mitch Reback Officer Officer
Transaction date
Proposed sale
Price
9.19
Quantity 11,530
Value US$105,961
1.4
BURROWS CLIFFORD Non-Executive Director
Transaction date
Purchase
Price
13.11
Quantity 19,200 +inf%
Value US$251,712
4.0
Reback Mitch CHIEF FINANCIAL OFFICER Officer
Transaction date
Sale
Price
15.23
Quantity 10,088 -2.9%
Value US$153,640
4.0
Mitch Reback Officer Officer
Transaction date
Proposed sale
Price
15.23
Quantity 10,088
Value US$153,640
4.0
Reback Mitch CHIEF FINANCIAL OFFICER Officer
Transaction date
Planned sale
Price
21.07
Quantity 4,000 -1.1%
Value US$84,280
4.0
MITCH REBACK Officer Officer
Transaction date
Proposed sale
Price
21.10
Quantity 12,000
Value US$253,200
3.3
Williams Rossann CHIEF OPERATING OFFICER Officer
Transaction date
Sale
Price
23.80
Quantity 4,977 -5.0%
Value US$118,453
3.4
Jammet Nicolas Chief Concept Officer Executive Director
Transaction date
Sale
Price
23.80
Quantity 2,123 -0.1%
Value US$50,527
3.4
Neman Jonathan CHIEF EXECUTIVE OFFICER Executive Director
Transaction date
Sale
Price
23.80
Quantity 5,717 -0.3%
Value US$136,065
4.0
Reback Mitch CHIEF FINANCIAL OFFICER Officer
Transaction date
Planned sale
Price
23.88
Quantity 4,000 -1.1%
Value US$95,520
4.0
Reback Mitch CHIEF FINANCIAL OFFICER Officer
Transaction date
Sale
Price
23.80
Quantity 4,109 -1.2%
Value US$97,794
3.4
Ru Nathaniel Non-Executive Director
Transaction date
Sale
Price
23.80
Quantity 2,123 -0.1%
Value US$50,527
3.3
Rossann Williams Officer Officer
Transaction date
Proposed sale
Price
23.50
Quantity 4,977
Value US$116,960
3.3
Nicolas Jammet Officer; Director Executive Director
Transaction date
Proposed sale
Price
23.50
Quantity 4,977
Value US$116,960
4.0
Mitch Reback Officer Officer
Transaction date
Proposed sale
Price
23.50
Quantity 4,109
Value US$96,562
3.4
Nicolas Jammet Officer; Director Executive Director
Transaction date
Proposed sale
Price
23.50
Quantity 2,123
Value US$49,890
3.4
Nathaniel Ru Officer; Director Executive Director
Transaction date
Proposed sale
Price
23.50
Quantity 2,123
Value US$49,890
3.4
Jonathan Neman Officer; Director Executive Director
Transaction date
Proposed sale
Price
23.50
Quantity 5,717
Value US$134,340
3.4
Neman Jonathan CHIEF EXECUTIVE OFFICER Executive Director
Transaction date
Planned sale
Price
25.05
Quantity 7,400 -100.0%
Value US$185,370
3.4
Ru Nathaniel Non-Executive Director
Transaction date
Planned sale
Price
25.05
Quantity 7,400 -100.0%
Value US$185,370
3.4
Jammet Nicolas Chief Concept Officer Executive Director
Transaction date
Planned sale
Price
25.05
Quantity 7,400 -100.0%
Value US$185,370
3.4
Jonathan Neman Officer; Director Executive Director
Transaction date
Proposed sale
Price
23.50
Quantity 185,872
Value US$4,367,992
3.4
Nicolas Jammet Officer; Director Executive Director
Transaction date
Proposed sale
Price
23.50
Quantity 186,577
Value US$4,384,559
3.4
Nathaniel Espinoza Ru Officer; Director Executive Director
Transaction date
Proposed sale
Price
23.50
Quantity 183,282
Value US$4,307,127
4.0
Reback Mitch CHIEF FINANCIAL OFFICER Officer
Transaction date
Sale
Price
27.18
Quantity 6,926 -2.0%
Value US$188,249
4.0
Reback Mitch CHIEF FINANCIAL OFFICER Officer
Transaction date
Planned sale
Price
26.96
Quantity 200 -0.1%
Value US$5,392
4.0
Reback Mitch CHIEF FINANCIAL OFFICER Officer
Transaction date
Planned sale
Price
25.73
Quantity 200 -0.1%
Value US$5,146
4.0
Reback Mitch CHIEF FINANCIAL OFFICER Officer
Transaction date
Planned sale
Price
25.00
Quantity 3,600 -1.0%
Value US$90,000
4.0
Mitch Reback Officer Officer
Transaction date
Proposed sale
Price
27.18
Quantity 6,926
Value US$188,249
4.0
Reback Mitch CHIEF FINANCIAL OFFICER Officer
Transaction date
Planned sale
Price
33.99
Quantity 1,600 -0.5%
Value US$54,384
4.0
Reback Mitch CHIEF FINANCIAL OFFICER Officer
Transaction date
Planned sale
Price
32.92
Quantity 6,400 -1.8%
Value US$210,688
4.0
MITCHELL C REBACK Officer Officer
Transaction date
Proposed sale
Price
32.74
Quantity 24,000
Value US$785,760
3.4
Neman Jonathan CHIEF EXECUTIVE OFFICER Executive Director
Transaction date
Sale
Price
37.73
Quantity 170,199 -8.8%
Value US$6,421,608
3.4
Ru Nathaniel Chief Brand Officer Executive Director
Transaction date
Sale
Price
37.73
Quantity 170,199 -8.7%
Value US$6,421,608
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-08-18 2026-08-17 S Sale
3.5
McConnell Jamie

Chief Financial Officer

Officer
38,731 +28.7%
421.21
US$3,368,269 		38,731 +28.7% 421.21 US$3,368,269
2026-08-18 2026-08-17 S Sale
Cochran Jason Miles

Chief Operating Officer

Officer
96,023 -13.3%
435.06
US$4,645,797 		96,023 -13.3% 435.06 US$4,645,797
2026-08-17 2026-08-17 PrS Proposed sale
3.5
Jamie McConnell

Officer

Officer
89,751
101.12
US$1,477,269 		89,751 101.12 US$1,477,269
2026-08-17 2026-08-17 PrS Proposed sale
Jason Cochran

Officer

Officer
4,809
6.21
US$29,858 		4,809 6.21 US$29,858
2026-05-18 2026-05-18 PrS Proposed sale
3.5
Jamie McConnell

Officer

Officer
1,401
7.99
US$11,194 		1,401 7.99 US$11,194
2026-05-18 2026-05-18 PrS Proposed sale
Jascon Cochran

Officer

Officer
15,038
7.99
US$120,158 		15,038 7.99 US$120,158
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
160 +0.0%
5.70
US$912 		160 +0.0% 5.70 US$912
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
166 +0.0%
5.69
US$945 		166 +0.0% 5.69 US$945
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
188 +0.0%
5.61
US$1,055 		188 +0.0% 5.61 US$1,055
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
196 +0.0%
5.61
US$1,100 		196 +0.0% 5.61 US$1,100
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
200 +0.0%
5.67
US$1,134 		200 +0.0% 5.67 US$1,134
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
200 +0.0%
5.66
US$1,132 		200 +0.0% 5.66 US$1,132
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
201 +0.0%
5.67
US$1,140 		201 +0.0% 5.67 US$1,140
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
221 +0.0%
5.65
US$1,249 		221 +0.0% 5.65 US$1,249
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
260 +0.0%
5.63
US$1,464 		260 +0.0% 5.63 US$1,464
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
272 +0.0%
5.65
US$1,537 		272 +0.0% 5.65 US$1,537
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
288 +0.0%
5.72
US$1,647 		288 +0.0% 5.72 US$1,647
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
290 +0.0%
5.69
US$1,650 		290 +0.0% 5.69 US$1,650
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
295 +0.0%
5.69
US$1,679 		295 +0.0% 5.69 US$1,679
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
300 +0.0%
5.67
US$1,701 		300 +0.0% 5.67 US$1,701
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
341 +0.0%
5.69
US$1,940 		341 +0.0% 5.69 US$1,940
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
366 +0.0%
5.69
US$2,083 		366 +0.0% 5.69 US$2,083
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
375 +0.0%
5.69
US$2,134 		375 +0.0% 5.69 US$2,134
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
600 +0.0%
5.65
US$3,390 		600 +0.0% 5.65 US$3,390
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
721 +0.0%
5.66
US$4,081 		721 +0.0% 5.66 US$4,081
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
901 +0.0%
5.66
US$5,100 		901 +0.0% 5.66 US$5,100
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
901 +0.0%
5.66
US$5,100 		901 +0.0% 5.66 US$5,100
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
951 +0.0%
5.66
US$5,383 		951 +0.0% 5.66 US$5,383
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
1,020 +0.0%
5.69
US$5,804 		1,020 +0.0% 5.69 US$5,804
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
1,233 +0.0%
5.66
US$6,979 		1,233 +0.0% 5.66 US$6,979
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
1,496 +0.0%
5.69
US$8,512 		1,496 +0.0% 5.69 US$8,512
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
1,502 +0.0%
5.65
US$8,486 		1,502 +0.0% 5.65 US$8,486
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
1,603 +0.0%
5.66
US$9,073 		1,603 +0.0% 5.66 US$9,073
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
2,063 +0.0%
5.66
US$11,677 		2,063 +0.0% 5.66 US$11,677
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
11,243 +0.1%
5.69
US$63,973 		11,243 +0.1% 5.69 US$63,973
2026-04-09 2026-04-07 B Purchase
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
566,000 +5.0%
5.69
US$3,220,540 		566,000 +5.0% 5.69 US$3,220,540
2026-03-09 2026-03-05 B Purchase
3.4
Jammet Nicolas

Chief Concept Officer

Executive Director
4,428 +24.4%
5.71
US$25,284 		4,428 +24.4% 5.71 US$25,284
2025-11-12 2025-11-12 B Purchase
3.4
Jammet Nicolas

Chief Concept Officer

Executive Director
8,975 +98.2%
5.57
US$49,991 		8,975 +98.2% 5.57 US$49,991
2025-11-12 2025-11-12 B Purchase
3.4
Jammet Nicolas

Chief Concept Officer

Executive Director
9,140 +inf%
5.45
US$49,813 		9,140 +inf% 5.45 US$49,813
2025-11-12 2025-11-12 B Purchase
3.4
Neman Jonathan

CHIEF EXECUTIVE OFFICER

Executive Director
179,800 +inf%
5.56
US$999,688 		179,800 +inf% 5.56 US$999,688
2025-08-19 2025-08-18 S Sale
4.0
Reback Mitch

CHIEF FINANCIAL OFFICER

Officer
11,530 -3.4%
9.19
US$105,961 		11,530 -3.4% 9.19 US$105,961
2025-08-18 2025-08-18 PrS Proposed sale
4.0
Mitch Reback

Officer

Officer
11,530
9.19
US$105,961 		11,530 9.19 US$105,961
2025-05-28 2025-05-23 B Purchase
1.4
BURROWS CLIFFORD
Non-Executive Director
19,200 +inf%
13.11
US$251,712 		19,200 +inf% 13.11 US$251,712
2025-05-19 2025-05-16 S Sale
4.0
Reback Mitch

CHIEF FINANCIAL OFFICER

Officer
10,088 -2.9%
15.23
US$153,640 		10,088 -2.9% 15.23 US$153,640
2025-05-16 2025-05-16 PrS Proposed sale
4.0
Mitch Reback

Officer

Officer
10,088
15.23
US$153,640 		10,088 15.23 US$153,640
2025-04-16 2025-04-15 PlS Planned sale
4.0
Reback Mitch

CHIEF FINANCIAL OFFICER

Officer
4,000 -1.1%
21.07
US$84,280 		4,000 -1.1% 21.07 US$84,280
2025-04-15 2025-04-15 PrS Proposed sale
4.0
MITCH REBACK

Officer

Officer
12,000
21.10
US$253,200 		12,000 21.10 US$253,200
2025-03-18 2025-03-17 S Sale
3.3
Williams Rossann

CHIEF OPERATING OFFICER

Officer
4,977 -5.0%
23.80
US$118,453 		4,977 -5.0% 23.80 US$118,453
2025-03-18 2025-03-17 S Sale
3.4
Jammet Nicolas

Chief Concept Officer

Executive Director
2,123 -0.1%
23.80
US$50,527 		2,123 -0.1% 23.80 US$50,527
2025-03-18 2025-03-17 S Sale
3.4
Neman Jonathan

CHIEF EXECUTIVE OFFICER

Executive Director
5,717 -0.3%
23.80
US$136,065 		5,717 -0.3% 23.80 US$136,065
2025-03-18 2025-03-17 PlS Planned sale
4.0
Reback Mitch

CHIEF FINANCIAL OFFICER

Officer
4,000 -1.1%
23.88
US$95,520 		4,000 -1.1% 23.88 US$95,520
2025-03-18 2025-03-17 S Sale
4.0
Reback Mitch

CHIEF FINANCIAL OFFICER

Officer
4,109 -1.2%
23.80
US$97,794 		4,109 -1.2% 23.80 US$97,794
2025-03-18 2025-03-17 S Sale
3.4
Ru Nathaniel
Non-Executive Director
2,123 -0.1%
23.80
US$50,527 		2,123 -0.1% 23.80 US$50,527
2025-03-17 2025-03-17 PrS Proposed sale
3.3
Rossann Williams

Officer

Officer
4,977
23.50
US$116,960 		4,977 23.50 US$116,960
2025-03-17 2025-03-17 PrS Proposed sale
3.3
Nicolas Jammet

Officer; Director

Executive Director
4,977
23.50
US$116,960 		4,977 23.50 US$116,960
2025-03-17 2025-03-17 PrS Proposed sale
4.0
Mitch Reback

Officer

Officer
4,109
23.50
US$96,562 		4,109 23.50 US$96,562
2025-03-17 2025-03-17 PrS Proposed sale
3.4
Nicolas Jammet

Officer; Director

Executive Director
2,123
23.50
US$49,890 		2,123 23.50 US$49,890
2025-03-17 2025-03-17 PrS Proposed sale
3.4
Nathaniel Ru

Officer; Director

Executive Director
2,123
23.50
US$49,890 		2,123 23.50 US$49,890
2025-03-17 2025-03-17 PrS Proposed sale
3.4
Jonathan Neman

Officer; Director

Executive Director
5,717
23.50
US$134,340 		5,717 23.50 US$134,340
2025-03-12 2025-03-10 PlS Planned sale
3.4
Neman Jonathan

CHIEF EXECUTIVE OFFICER

Executive Director
7,400 -100.0%
25.05
US$185,370 		7,400 -100.0% 25.05 US$185,370
2025-03-12 2025-03-10 PlS Planned sale
3.4
Ru Nathaniel
Non-Executive Director
7,400 -100.0%
25.05
US$185,370 		7,400 -100.0% 25.05 US$185,370
2025-03-12 2025-03-10 PlS Planned sale
3.4
Jammet Nicolas

Chief Concept Officer

Executive Director
7,400 -100.0%
25.05
US$185,370 		7,400 -100.0% 25.05 US$185,370
2025-03-10 2025-03-10 PrS Proposed sale
3.4
Jonathan Neman

Officer; Director

Executive Director
185,872
23.50
US$4,367,992 		185,872 23.50 US$4,367,992
2025-03-10 2025-03-10 PrS Proposed sale
3.4
Nicolas Jammet

Officer; Director

Executive Director
186,577
23.50
US$4,384,559 		186,577 23.50 US$4,384,559
2025-03-10 2025-03-10 PrS Proposed sale
3.4
Nathaniel Espinoza Ru

Officer; Director

Executive Director
183,282
23.50
US$4,307,127 		183,282 23.50 US$4,307,127
2025-02-19 2025-02-18 S Sale
4.0
Reback Mitch

CHIEF FINANCIAL OFFICER

Officer
6,926 -2.0%
27.18
US$188,249 		6,926 -2.0% 27.18 US$188,249
2025-02-19 2025-02-18 PlS Planned sale
4.0
Reback Mitch

CHIEF FINANCIAL OFFICER

Officer
200 -0.1%
26.96
US$5,392 		200 -0.1% 26.96 US$5,392
2025-02-19 2025-02-18 PlS Planned sale
4.0
Reback Mitch

CHIEF FINANCIAL OFFICER

Officer
200 -0.1%
25.73
US$5,146 		200 -0.1% 25.73 US$5,146
2025-02-19 2025-02-18 PlS Planned sale
4.0
Reback Mitch

CHIEF FINANCIAL OFFICER

Officer
3,600 -1.0%
25.00
US$90,000 		3,600 -1.0% 25.00 US$90,000
2025-02-18 2025-02-18 PrS Proposed sale
4.0
Mitch Reback

Officer

Officer
6,926
27.18
US$188,249 		6,926 27.18 US$188,249
2025-01-17 2025-01-15 PlS Planned sale
4.0
Reback Mitch

CHIEF FINANCIAL OFFICER

Officer
1,600 -0.5%
33.99
US$54,384 		1,600 -0.5% 33.99 US$54,384
2025-01-17 2025-01-15 PlS Planned sale
4.0
Reback Mitch

CHIEF FINANCIAL OFFICER

Officer
6,400 -1.8%
32.92
US$210,688 		6,400 -1.8% 32.92 US$210,688
2025-01-15 2025-01-15 PrS Proposed sale
4.0
MITCHELL C REBACK

Officer

Officer
24,000
32.74
US$785,760 		24,000 32.74 US$785,760
2024-12-16 2024-12-13 S Sale
3.4
Neman Jonathan

CHIEF EXECUTIVE OFFICER

Executive Director
170,199 -8.8%
37.73
US$6,421,608 		170,199 -8.8% 37.73 US$6,421,608
2024-12-16 2024-12-13 S Sale
3.4
Ru Nathaniel

Chief Brand Officer

Executive Director
170,199 -8.7%
37.73
US$6,421,608 		170,199 -8.7% 37.73 US$6,421,608
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