United States Software & IT Services

Soho House & Co Inc (SHCO)

Track

The most recent insider trading activity at Soho House & Co Inc occurred on January 29, 2026. Transactions included a significant purchase by Gjorgi Popstefanov and multiple sales by The Goldman Sachs Group Inc. Prior to this, various executives, including the COO and CEO, engaged in multiple share sales throughout 2025.
Ticker: SHCO Exchange: NYS
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Soho House & Co Inc. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Buy 29 Jan 2026
Value US$3,637,738.30 | Price 190.61 | Shares 95,264 (+10.8%)
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-02-02 2026-01-29 B Purchase
Popstefanov Gjorgi
Non-Executive Director
95,264 +10.8%
190.61
US$3,637,738 		95,264 +10.8% 190.61 US$3,637,738
2026-02-02 2026-01-29 S Sale
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
81,237 +13.6%
300.48
US$2,044,891 		81,237 +13.6% 300.48 US$2,044,891
2026-02-02 2026-01-29 S Sale
2.5
GOLDMAN SACHS GROUP INC
Large shareholder
74,282 -42.0%
38.30
US$1,055,338 		74,282 -42.0% 38.30 US$1,055,338
2025-12-08 2025-12-05 S Sale
2.7
Collins Thomas

Chief Operating Officer

Officer
12,302 -17.2%
8.83
US$108,634 		12,302 -17.2% 8.83 US$108,634
2025-12-03 2025-12-01 S Sale
2.7
Collins Thomas

Chief Operating Officer

Officer
10,910 -19.4%
8.83
US$96,336 		10,910 -19.4% 8.83 US$96,336
2025-11-28 2025-11-26 PrS Proposed sale
2.7
Collins Thomas

Officer

Officer
24,068
8.81
US$212,036 		24,068 8.81 US$212,036
2025-08-25 2025-08-25 PrS Proposed sale
2.9
Allen Thomas Glassbrooke

Former Officer

Officer
170,000
8.80
US$1,496,000 		170,000 8.80 US$1,496,000
2025-07-22 2025-07-22 S Sale
2.6
Carnie Andrew

Chief Executive Officer

Executive Director
100,000 -8.3%
6.38
US$637,750 		100,000 -8.3% 6.38 US$637,750
2025-07-22 2025-07-21 S Sale
2.6
Carnie Andrew

Chief Executive Officer

Executive Director
89,436 -6.9%
6.61
US$591,047 		89,436 -6.9% 6.61 US$591,047
2025-07-21 2025-07-21 PrS Proposed sale
2.6
Carnie Andrew

Officer; Director

Executive Director
192,000
6.73
US$1,292,160 		192,000 6.73 US$1,292,160
2024-12-27 2024-12-27 S Sale
2.7
Collins Thomas

Chief Operating Officer

Officer
469 -1.4%
7.38
US$3,462 		469 -1.4% 7.38 US$3,462
2024-12-27 2024-12-24 S Sale
2.7
Collins Thomas

Chief Operating Officer

Officer
22,771 -40.3%
7.19
US$163,610 		22,771 -40.3% 7.19 US$163,610
2024-12-23 2024-12-24 PrS Proposed sale
2.7
Collins Thomas

Officer

Officer
24,212
7.07
US$171,179 		24,212 7.07 US$171,179
2024-09-04 2024-09-04 S Sale
2.9
Allen Thomas Glassbrooke

Chief Financial Officer

Officer
1,271 -1.1%
5.50
US$6,990 		1,271 -1.1% 5.50 US$6,990
2024-09-04 2024-09-03 S Sale
2.9
Allen Thomas Glassbrooke

Chief Financial Officer

Officer
21,461 -15.2%
5.74
US$123,105 		21,461 -15.2% 5.74 US$123,105
2024-08-27 2024-08-27 S Sale
2.9
Allen Thomas Glassbrooke

Chief Financial Officer

Officer
8,557 -8.9%
6.09
US$52,078 		8,557 -8.9% 6.09 US$52,078
2024-08-27 2024-08-23 S Sale
2.9
Allen Thomas Glassbrooke

Chief Financial Officer

Officer
32,336 -25.3%
6.03
US$195,060 		32,336 -25.3% 6.03 US$195,060
2024-08-22 2024-08-23 PrS Proposed sale
2.9
Allen Thomas Glassbrooke

Officer

Officer
66,000
5.94
US$392,040 		66,000 5.94 US$392,040
2024-07-30 2024-07-30 S Sale
2.6
Carnie Andrew

Chief Executive Officer

Executive Director
2 -0.0%
5.05
US$10 		2 -0.0% 5.05 US$10
2024-07-30 2024-07-29 S Sale
2.6
Carnie Andrew

Chief Executive Officer

Executive Director
3,869 -0.4%
5.14
US$19,878 		3,869 -0.4% 5.14 US$19,878
2024-07-29 2024-07-26 S Sale
2.6
Carnie Andrew

Chief Executive Officer

Executive Director
22,510 -2.5%
5.08
US$114,425 		22,510 -2.5% 5.08 US$114,425
2024-07-29 2024-07-25 S Sale
2.6
Carnie Andrew

Chief Executive Officer

Executive Director
38,532 -4.0%
5.20
US$200,301 		38,532 -4.0% 5.20 US$200,301
2024-07-25 2024-07-24 S Sale
2.6
Carnie Andrew

Chief Executive Officer

Executive Director
24,410 -2.5%
5.44
US$132,729 		24,410 -2.5% 5.44 US$132,729
2024-07-25 2024-07-23 S Sale
2.6
Carnie Andrew

Chief Executive Officer

Executive Director
32,524 -3.2%
5.64
US$183,435 		32,524 -3.2% 5.64 US$183,435
2024-07-23 2024-07-22 S Sale
2.6
Carnie Andrew

Chief Executive Officer

Executive Director
45,561 -4.3%
5.61
US$255,584 		45,561 -4.3% 5.61 US$255,584
2024-07-23 2024-07-19 S Sale
2.6
Carnie Andrew

Chief Executive Officer

Executive Director
22,509 -2.1%
5.77
US$129,821 		22,509 -2.1% 5.77 US$129,821
2024-07-18 2024-07-19 PrS Proposed sale
2.6
Carnie Andrew

Officer; Director

Executive Director
192,000
5.98
US$1,148,160 		192,000 5.98 US$1,148,160
2024-06-24 2024-06-20 B Purchase
2.7
Jackson Yusef
Non-Executive Director
500 +0.9%
5.34
US$2,670 		500 +0.9% 5.34 US$2,670
2023-09-20 2023-09-15 B Purchase
2.7
Jackson Yusef
Non-Executive Director
2,000 +3.4%
7.14
US$14,286 		2,000 +3.4% 7.14 US$14,286
2023-09-05 2023-09-01 S Sale
2.9
Allen Thomas Glassbrooke

Chief Financial Officer

Officer
453 -1.4%
6.74
US$3,051 		453 -1.4% 6.74 US$3,051
2023-09-05 2023-08-31 S Sale
2.9
Allen Thomas Glassbrooke

Chief Financial Officer

Officer
22,260 -41.3%
6.75
US$150,155 		22,260 -41.3% 6.75 US$150,155
2023-08-31 2023-08-31 PrS Proposed sale
2.9
Allen Thomas Glassbrooke

Officer

Officer
23,500
6.61
US$155,335 		23,500 6.61 US$155,335
2023-08-04 2023-08-03 S Sale
2.6
Carnie Andrew

Chief Executive Officer

Executive Director
78 -0.0%
6.28
US$490 		78 -0.0% 6.28 US$490
2023-08-04 2023-08-02 S Sale
2.6
Carnie Andrew

Chief Executive Officer

Executive Director
3,800 -0.6%
6.10
US$23,183 		3,800 -0.6% 6.10 US$23,183
2023-08-02 2023-08-01 S Sale
2.6
Carnie Andrew

Chief Executive Officer

Executive Director
32,540 -4.5%
6.05
US$196,978 		32,540 -4.5% 6.05 US$196,978
2023-08-02 2023-07-31 S Sale
2.6
Carnie Andrew

Chief Executive Officer

Executive Director
21,860 -3.0%
5.83
US$127,359 		21,860 -3.0% 5.83 US$127,359
2023-07-31 2023-07-28 S Sale
2.6
Carnie Andrew

Chief Executive Officer

Executive Director
18,108 -2.4%
5.76
US$104,269 		18,108 -2.4% 5.76 US$104,269
2023-07-31 2023-07-27 S Sale
2.6
Carnie Andrew

Chief Executive Officer

Executive Director
14,162 -1.8%
5.66
US$80,156 		14,162 -1.8% 5.66 US$80,156
2023-07-27 2023-07-26 S Sale
2.6
Carnie Andrew

Chief Executive Officer

Executive Director
18,227 -2.3%
5.61
US$102,323 		18,227 -2.3% 5.61 US$102,323
2023-07-27 2023-07-25 S Sale
2.6
Carnie Andrew

Chief Executive Officer

Executive Director
19,800 -2.4%
5.48
US$108,415 		19,800 -2.4% 5.48 US$108,415
2023-07-25 2023-07-24 S Sale
2.6
Carnie Andrew

Chief Executive Officer

Executive Director
15,100 -1.8%
5.44
US$82,209 		15,100 -1.8% 5.44 US$82,209
2023-07-25 2023-07-21 S Sale
2.6
Carnie Andrew

Chief Executive Officer

Executive Director
11,858 -1.4%
5.36
US$63,598 		11,858 -1.4% 5.36 US$63,598
2023-07-21 2023-07-20 S Sale
2.6
Carnie Andrew

Chief Executive Officer

Executive Director
14,107 -1.7%
5.30
US$74,705 		14,107 -1.7% 5.30 US$74,705
2023-07-21 2023-07-19 S Sale
2.6
Carnie Andrew

Chief Executive Officer

Executive Director
20,238 -2.3%
5.39
US$108,984 		20,238 -2.3% 5.39 US$108,984
2023-07-19 2023-07-19 PrS Proposed sale
2.6
Carnie Andrew

Officer; Director

Executive Director
192,900
5.40
US$1,041,660 		192,900 5.40 US$1,041,660
2023-05-25 2023-05-24 B Purchase
4.1
Caring Richard

See Remarks

Non-Executive Director Large shareholder
3,250 +0.9%
6.14
US$19,956 		3,250 +0.9% 6.14 US$19,956
2023-05-25 2023-05-23 B Purchase
4.1
Caring Richard

See Remarks

Non-Executive Director Large shareholder
1,700 +0.5%
6.53
US$11,105 		1,700 +0.5% 6.53 US$11,105
2023-05-23 2023-05-19 B Purchase
4.1
Caring Richard

See Remarks

Non-Executive Director Large shareholder
5,400 +1.5%
7.14
US$38,574 		5,400 +1.5% 7.14 US$38,574
2023-03-21 2023-03-17 B Purchase
4.1
Caring Richard

See Remarks

Non-Executive Director Large shareholder
3,000 +0.8%
6.63
US$19,896 		3,000 +0.8% 6.63 US$19,896
2023-03-17 2023-03-16 B Purchase
4.1
Caring Richard

See Remarks

Non-Executive Director Large shareholder
2,903 +0.8%
6.22
US$18,057 		2,903 +0.8% 6.22 US$18,057
2023-03-17 2023-03-15 B Purchase
4.1
Caring Richard

See Remarks

Non-Executive Director Large shareholder
2,000 +0.6%
6.03
US$12,062 		2,000 +0.6% 6.03 US$12,062
2023-03-15 2023-03-13 B Purchase
4.1
Caring Richard

See Remarks

Non-Executive Director Large shareholder
5,500 +1.6%
6.84
US$37,616 		5,500 +1.6% 6.84 US$37,616
2022-12-28 2022-12-23 B Purchase
4.1
Caring Richard

See Remarks

Non-Executive Director Large shareholder
200,000 +133.3%
3.60
US$719,960 		200,000 +133.3% 3.60 US$719,960
2022-12-23 2022-12-22 B Purchase
4.1
Caring Richard

See Remarks

Non-Executive Director Large shareholder
59,740 +66.2%
3.58
US$214,060 		59,740 +66.2% 3.58 US$214,060
2022-12-23 2022-12-21 B Purchase
4.1
Caring Richard

See Remarks

Non-Executive Director Large shareholder
50,000 +124.1%
3.68
US$183,930 		50,000 +124.1% 3.68 US$183,930
2022-12-12 2022-12-09 B Purchase
3.8
EIN MARK
Non-Executive Director
100,000 +19.2%
4.09
US$408,780 		100,000 +19.2% 4.09 US$408,780
2022-12-12 2022-12-08 B Purchase
3.8
EIN MARK
Non-Executive Director
356,936 +217.0%
3.86
US$1,378,844 		356,936 +217.0% 3.86 US$1,378,844
2022-12-09 2022-12-07 B Purchase
4.1
Caring Richard

See Remarks

Non-Executive Director Large shareholder
8,000 +24.8%
3.64
US$29,147 		8,000 +24.8% 3.64 US$29,147
2022-11-23 2022-11-22 B Purchase
4.1
Caring Richard

See Remarks

Non-Executive Director Large shareholder
200 +0.6%
3.83
US$766 		200 +0.6% 3.83 US$766
2022-11-23 2022-11-21 B Purchase
4.1
Caring Richard

See Remarks

Non-Executive Director Large shareholder
22,981 +252.5%
3.96
US$90,959 		22,981 +252.5% 3.96 US$90,959
2022-07-27 2022-07-27 S Sale
2.6
Carnie Andrew

President

Executive Director
2 -0.0%
6.45
US$13 		2 -0.0% 6.45 US$13
2022-07-27 2022-07-26 S Sale
3.7
Kuczmarski Martin

Chief Operating Officer

Officer
4,324 -0.7%
6.51
US$28,156 		4,324 -0.7% 6.51 US$28,156
2022-07-27 2022-07-26 S Sale
2.6
Carnie Andrew

President

Executive Director
17,296 -1.0%
6.51
US$112,623 		17,296 -1.0% 6.51 US$112,623
2022-07-27 2022-07-25 S Sale
3.7
Kuczmarski Martin

Chief Operating Officer

Officer
6,090 -0.9%
6.67
US$40,626 		6,090 -0.9% 6.67 US$40,626
2022-07-27 2022-07-25 S Sale
2.6
Carnie Andrew

President

Executive Director
24,360 -1.4%
6.67
US$162,506 		24,360 -1.4% 6.67 US$162,506
2022-07-25 2022-07-22 S Sale
3.7
Kuczmarski Martin

Chief Operating Officer

Officer
8,660 -1.3%
6.70
US$58,052 		8,660 -1.3% 6.70 US$58,052
2022-07-25 2022-07-22 S Sale
2.6
Carnie Andrew

President

Executive Director
34,640 -2.0%
6.70
US$232,209 		34,640 -2.0% 6.70 US$232,209
2022-07-25 2022-07-21 S Sale
3.7
Kuczmarski Martin

Chief Operating Officer

Officer
8,060 -1.2%
6.86
US$55,271 		8,060 -1.2% 6.86 US$55,271
2022-07-25 2022-07-21 S Sale
2.6
Carnie Andrew

President

Executive Director
32,240 -1.8%
6.86
US$221,083 		32,240 -1.8% 6.86 US$221,083
2022-07-21 2022-07-20 S Sale
3.7
Kuczmarski Martin

Chief Operating Officer

Officer
12,860 -1.9%
7.04
US$90,473 		12,860 -1.9% 7.04 US$90,473
2022-07-21 2022-07-20 S Sale
2.6
Carnie Andrew

President

Executive Director
51,440 -2.8%
7.04
US$361,891 		51,440 -2.8% 7.04 US$361,891
2022-07-21 2022-07-19 S Sale
3.7
Kuczmarski Martin

Chief Operating Officer

Officer
8,693 -1.3%
6.96
US$60,515 		8,693 -1.3% 6.96 US$60,515
2022-07-21 2022-07-19 S Sale
2.6
Carnie Andrew

President

Executive Director
34,771 -1.9%
6.96
US$242,051 		34,771 -1.9% 6.96 US$242,051
2022-11-23 2022-06-16 B Purchase
4.1
Caring Richard

See Remarks

Non-Executive Director Large shareholder
9,100 +inf%
6.63
US$60,329 		9,100 +inf% 6.63 US$60,329
2022-01-27 2022-01-26 S Sale
3.4
Afzal Humera

Chief Financial Officer

Officer
194 -1.8%
9.44
US$1,831 		194 -1.8% 9.44 US$1,831
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